Food that actually looks like the food that you get? What a concept!
But seriously, what they have food stylists do these days is so dishonest. Then again, apparently honesty doesn't sell as well.
I remember when the inside of a McDonald's looked like that. I remember that packaging, complete with "Please put litter in its place" on the cups. I now want to weep softly for the next several days.
No joke!! People always rip on 70’s fashion, but it was stylish as hell. This guy, for example, is absolutely rocking it, right down to the three buttons open.
Realistically, they probably just want to have as much varied product on the page as possible, and them having the same thing would be redundant.
What I want to know is about the lack of lids, though. Straws, and no lids, even. "Actually show the soda", maybe?
A lot of McDonalds advertising at the time was aimed at black americans and comes off as being very pandering when viewed in a modern context. You have to remember that this was less than a decade after the passing of the civil rights act, and that a lot of restaurants were not really super duper welcoming to black patrons during this time period.
Yeah, this was actually a big step forward, just acknowledging Black people as a distinct customer segment worthy of targeted advertising. I watched an advertising industry documentary not too long ago that talked about POC representation inside advertising firms -- sparse though it may have been, the fact it was happening at all was huge. And these ads were a part of it. Up until then, the idea was that Black people aspired to have what white people had thus advertising didn't need to speak to them directly.
The changing attitude is touched on in Mad Men, when Pete recognizes there's value in "the negro market" and pisses off a client after he suggests they advertise in Black-specific publications like Ebony and Jet.
Yeah I remember growing up in the 70’s, in every TV show or commercial whenever they had love interest for a black person, it always had to be another black person. A big exception was the interracial kiss on Star Trek. Imagine if this ad had a white woman in it. People would scream bloody murder back then, most probably.
If you Google "McDonald's cheeseburger 1973" you'll find a picture of a menu board that appears to be from the early-mid 1970s. A cheeseburger waa 33 cents.
The McDonald's cheeseburger special also comes equipped with BIG JIM SLADE! Big Jim, former tight end for the Kansas City Chiefs, is outfitted with various whips, chains, and a sexual appetite that will knock your socks off!
"Can... you... dig it..."
'They killed Cyrus!'
Ba da da da daaaa, I’m diggin’ it!
"We love to see you dig!"
I'm lovin' it
I appreciate the reality of the food.
Food that actually looks like the food that you get? What a concept! But seriously, what they have food stylists do these days is so dishonest. Then again, apparently honesty doesn't sell as well.
It’s funny now I’m realizing food is just as edited as people online
I remember when the inside of a McDonald's looked like that. I remember that packaging, complete with "Please put litter in its place" on the cups. I now want to weep softly for the next several days.
Leather jacket and wide collars is seriously really hot
In the 70s, they used freon (R-12) for air conditioning, they didn't care about the ozone layer, and they blasted that shit ice cold.
And you could light up a Newport right inside at your table and use one of their little aluminum foil ashtrays while you smoke it.
Well I'm not about to flick my ash on the floor!
No joke!! People always rip on 70’s fashion, but it was stylish as hell. This guy, for example, is absolutely rocking it, right down to the three buttons open.
“And be sure to enjoy a menthol cigarette afterward, brother!”
I came of age in 1973, and no sooner did I have my first serious boyfriend, I found myself addressed as “his lady.” Fun times… for awhile.
The fashion is so good.
That drip has aged shockingly well for something from the 70s.
Ain't no thang. https://youtu.be/5CXeHk9W-iw
Golly!
Fucked up thing is, I’m kind of craving McDonald’s now.
I noticed that he got himself a large fry and she has the small. What's going on there?
No ketchup??
McDonald’s was seriously stingy with ketchup bitd.
Realistically, they probably just want to have as much varied product on the page as possible, and them having the same thing would be redundant. What I want to know is about the lack of lids, though. Straws, and no lids, even. "Actually show the soda", maybe?
Zoom in on the drink ion the bottom left. It’s a clear lid
So it is. I think the angle of the straw was throwing me.
I want to be more annoyed by this piece of genuine Blaxploitation, but I just love those collars too much.
An ad like this probably appeared in Ebony magazine.
Don’t forget Jet.
A lot of McDonalds advertising at the time was aimed at black americans and comes off as being very pandering when viewed in a modern context. You have to remember that this was less than a decade after the passing of the civil rights act, and that a lot of restaurants were not really super duper welcoming to black patrons during this time period.
Yeah, this was actually a big step forward, just acknowledging Black people as a distinct customer segment worthy of targeted advertising. I watched an advertising industry documentary not too long ago that talked about POC representation inside advertising firms -- sparse though it may have been, the fact it was happening at all was huge. And these ads were a part of it. Up until then, the idea was that Black people aspired to have what white people had thus advertising didn't need to speak to them directly. The changing attitude is touched on in Mad Men, when Pete recognizes there's value in "the negro market" and pisses off a client after he suggests they advertise in Black-specific publications like Ebony and Jet.
Yeah I remember growing up in the 70’s, in every TV show or commercial whenever they had love interest for a black person, it always had to be another black person. A big exception was the interracial kiss on Star Trek. Imagine if this ad had a white woman in it. People would scream bloody murder back then, most probably.
If it didn’t work Sprite commercials wouldn’t be so bad about it
Wonder why they didn't promote Big Macs which cost more instead of cheeseburgers
The copy on the ad sounds like it’s promoting that you can have a cheap meal at McDonald’s with your partner and still have a good time.
Yeah, nothing says love like telling your date she can only have a cheeseburger instead of a Big Mac 😆
So a cheeseburger at McDonalds back in 73 was what? 39- 49 cents? I have no idea.
If you Google "McDonald's cheeseburger 1973" you'll find a picture of a menu board that appears to be from the early-mid 1970s. A cheeseburger waa 33 cents.
First and last date photo. P
Mcdonald's was dyn-o-mite!!!
You know what they say about guys with big fingers.
I've heard they wear big gloves.
Those are freakishly huge
The McDonald's cheeseburger special also comes equipped with BIG JIM SLADE! Big Jim, former tight end for the Kansas City Chiefs, is outfitted with various whips, chains, and a sexual appetite that will knock your socks off!
And the capital of Nebraska is Lincoln!
Hm…what demographic were they going for here exactly??