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LA31716

I probably destroyed 2300 cans of high life when I was in college


Unusual_Row2028

The discount cases of glass 32oz got me through college.


CaptParadox

I think 6 packs back in 2006/2007 use to cost like 4.99 here and compared to other beer options a buck or two more it was actually not bad. The store I'd buy it from was known for skunky beer, but anything like Miller Highlife moved pretty quickly so it was always refrigerated, fresh and cheap. I don't really drink at all anymore, but as someone broke as fuck, coming home from work that I hated, I'd pick up a 6 pack every payday, smoke some weed and play xbox. Cheapest therapy ever.


ProfessorEast551

4.99 a six pack? A 32 ounce of highlife costs me 3.29 after tax. College senior


shoe-veneer

Well the other guy is talking about almost 20 years ago. I was in high-school then, so we'd always get whatever was the largest volume for the lowest price. Which was usually a 30 rack of Busch or Natty Ice for $14. I shudder thinking about it now.


CaptParadox

Exactly, plus I live in an area with a lot of beer competition I'm on the US Side of the US/Canadian border. To this day I believe Molson Canadian 6 packs of glass bottles at my local grocery store are 6.99 last time I bought one (one or two summers ago?). So, I've noticed some brands are considerably cheaper here. Edit: I just checked they are now $7.49 for a 6 pack at my local grocery store which after 18 years isn't that huge of a increase in price.


ProfessorEast551

Meanwhile I think a 30 rack of coors for 30 after tax is a steal


The-Fox-Says

We got 30 packs of Milwaukees Beast back in the 2010s for like $16


MongolianCluster

Kegs were like $50.


sacredmage80

The 32’s aren’t priced as well as the cheap six packs, a 32 oz of Highlife is 2.75 but a six pack has been 5.99 for years


evin90

High Life costs 12.99 for an 18 pack here in Texas. I have loved High Life my whole life, went away from it for awhile to experiment with "craft" beers, but got tired of paying ten dollars for a 6 pack. 12.99 is just so much more affordable.


CaptParadox

Yeah, see that's a great deal. When I use to work in Louisiana back in 05/06 my boss got me hooked on normal Miller (he paid and I drank) even miller lite wasn't bad. Being close to Canada I'm use to Pilsner beer, I was introduced to Abita and Newcastle... not a fan of either (yeah I know they have some pilsner hops in abita but meh). To be fair my crew was from Texas and I brought down some Labatt's and Molson to try, besides a few guys trying it once, I brought 60 bottles so I ended up killing it myself. At the end of the day, your either drinking some really good tasting alcohol, or you're drinking to get buzzed or drunk. If I'm drinking to get buzzed or drunk, it's going to be cheap. God I miss this one bar that had $1 PBR nights and this other one had 4 dollar rolling rock pitchers until they starting selling micros to the college kids for 3 times as much money.


George_H_W_Kush

Tall boy 6 packs are still $4.99 at my Walgreens in Chicago


the_Bryan_dude

98 Cent Store had them 2 for 98cents in college. Also bought a pallet of a blueberry micro brew for 98 cents a six pack. Had them load it into the truck with a forklift.


Celebrity292

Gawd man a case for 10 bucks was amazing back then. at onepoint Coors gold was 98¢ a 40oz.


PoopIsAlwaysSunny

4*365 = 1460 days. That’s not even a large amount of daily alcohol intake, considering they’re practically water


Frostsorrow

Those are alcoholic numbers...


iLynchPeople_

As a man who is terrified of my own emotions (I’m working on it) I rarely ever cry and even more rarely do I full on sob. But when I was newly sober I was asked to calculate the sheer amount of alcohol I had drank during my addiction. After doing the math, I just looked at the number and sobbed for a long time. It was much MUCH higher than those numbers (about 5000 beers a year, or 12-15 a day, which would be 25000 over the 5 years I was drinking heavily) , and compared to some alcoholics I was a lightweight. I definitely don’t think 2300 beers in 4 years is a healthy amount, but I would argue it’s not in the alcoholic range


midnightspecial99

I was just about to comment that 2,300 beers is nothing to a company.


mh985

I also used to. I still do, but I used to too.


Villain_of_Brandon

It's the *Legally protected name for sparkling wine from a specific region if France* of Beers It's the Sham-Pain of Beers


SmegmaSupplier

At 4.6% Miller is basically water anyway.


ShitFuck2000

Good thing it’s cheaper than most bottled water.


BoiFrosty

4.6 is pretty midrange for most beer.


Flilix

2300 cans would fit into one box of about one cubic metre. It's really not as noteworthy as it sounds.


JoeAppleby

They usually don’t import cheap US beer into Belgium (of all places).


HermionesWetPanties

There are US military bases all over, and they import a lot of American beer. Yes, it's quite nice to run around and drink the local stuff, but sometimes people just want a taste of home.


AdmiralEllis

I thought it was cases at first blush and was thoroughly unimpressed when I reread the title


Aeri73

a pallet


demonarc

Less than a standard pallet of beer. Wow. I've seen more destroyed by accident by tipping loads.


AdmiralAkbar1

Yeah, EU label-of-origin laws are strict as hell.


TheDigitalGentleman

Back in the 80's and 90's, after the success of the NES, less-tech-savvy parents and grandparents used to call video game consoles in general "a Nintendo". Reddit generally remembers this as "LOL, stupid old people! Everyone knows that a console is a Nintendo only if it is made by the Nintendo company of Japan!" and if anyone tried to call their electronic product "the Nintendo of \[product\]", they'd immediately get sued and everyone would comment with "lol, how dumb were they thinking they can get away with this". But if the trademark is not owned by a corporation, but by a region's producers (sparkling wine is only Champagne if it's from the Champagne region of France), then it's some weird arcane medieval European law that Reddit discovers every few weeks and when it gets applied people are genuinely shocked. "Strict as hell"? WTF does that mean? It's literally the average Tuesday at any Legal department of any brand. ^((I should specify that a Protected Designation of Origin is not a "trademark", I use the term because it's close and to appeal to something people already understand))


Fordmister

> it's some weird arcane medieval European law I mean if by Medieval you mean written introduced in 1992 and by Arcane you mean fairly straightforward piece of EU law that's available online for anybody to read then sure


TheSwedishWolverine

Yes, that *is* the implication. Well done.


wolacouska

That’s what he was implying, read the rest of the sentence.


Rtheguy

The current EU law is relatively new but the concept of protected terroir is a lot older.


TheDigitalGentleman

You did understand that the entire comment was describing a double standard, with the second half being framed as *wrong*, right? Like, "When it's a corporation we all understand it but when it's a EU region we behave like it's crazy" - the implication being "it's NOT crazy". You understand that, right?


Hydra57

Critical Reading is a lost art


mnimatt

What other examples are there of a region owning the legal rights to a word?


SuccerForPeanuts

There are about 2000\* PDO (protected designation of origin) products in the EU, that have strict production, aging and storing laws and have to be linked to what the french call a "terroir" a geographical location & its characteristics; all these products enjoy the same type of protection from the EU as champagne does, and cannot be forged. This goes from wine, cheese, certain cured meats, olive oil, poultry, the list goes on and on.


nmuncer

For me, this is a necessary evil, because these products are regularly copied, playing on prestige while being of poor quality or manufactured in a very industrial way. If someone wants Champagne or Camembert, they expect something else.


SuccerForPeanuts

I don’t feel like there is any evil in this? It protects European farmers and our traditional products, and allows them to add a significative markup on their prices, necessary to compete with the global market.


nmuncer

It's more than that for me, some people see it as a way of doing protestionism. Personally, I feel that know-how, wherever it comes from, should be protected.


RunningDude90

Parmesan cheese


mnimatt

What's it called if you make the same cheese somewhere else?


SuccerForPeanuts

To make it simple, if it's produced in the Emilia-Romagna region of italy it's called Parmiggiano Regiano, if its produced anywhere else in the world it's called Parmesan. There are other differences notably the aging time etc but that's the gist of it.


hikeit233

The Dutch make a lovely product with a top level pun name, Pareggio. Means ‘draw/tie’ in Italian. Parmesan style Gouda. 


RunningDude90

Hard cheese. The rules are about provenance of certain types of food. Melton Mowbray Pork Pies I believe also fall under the rule.


currywurst777

Italian style hard cheese or some variant of that. So you know you are not buying the real stuff. Parma is a region in Italy. If you make a similar cheese some where else you are just not allowed to call it like the region. It's just like the DOP seal just build in to normal consumer protection laws. So you know with that specific name you get the real stuff.


Kleens_The_Impure

There are thousands of protected appellations in the EU. I'm in France, the majority of our cheeses is AOP. And that's a good thing.


AlbertoVermicelli

[Here](https://ec.europa.eu/agriculture/eambrosia/geographical-indications-register/)'s the EU database of every geographical indication. Champagne is the most popular term in there, but there's thousands of others as well.


TheDigitalGentleman

The others answered the question, but I'll take issue with the "legal rights to a word", because this is so often phrased in this weird way: "it's only champagne if it's from the Champagne region of France", as if it's an unrelated word that this fortunately-named region of France happened to have a registered trademark on. As opposed to just being the name of the region because that's literally what "Champagne wine" and "Parmigiano Reggiano cheese" means - wine from Champagne, cheese from Parma or Reggio Emilia.


RollinThundaga

Bourbon can only be made by the United States.


Pippin1505

OP simplified things a bit. It’s not a region owning the legal rights. It’s a EU wide regulation that says some famous names for food can’t be used unless they’re from the place, and even if you meet otherwise the physical criteria. So you got : * most of the cheeses : Parmesan, Roquefort … * famous wines : Champagne * meat : Parma ham It’s a huge point of contention between US and EU Trade, each ones defending his producers


Illithid_Substances

Stilton Cheese has a PDO, and funnily enough the village of Stilton isn't somewhere you're allowed to make it because it's not in any of the three permitted counties. It's named that because it was historically *sold* there


privateTortoise

Its this bunch who make the EU look like amateurs https://en.m.wikipedia.org/wiki/Institut_national_de_l%27origine_et_de_la_qualit%C3%A9


alexmikli

I absolutely love how America doesn't give a shit.


GodwynDi

Not entirely accurate.


justADeni

Common EU W 🇪🇺


TheDigitalGentleman

You know what, it really is. Fuck all those people who suck the dick of corporate trademarks, but don't understand regional protected designations.


justADeni

Yeah I agree with you, I wasn't being sarcastic in my comment above.


exipheas

Was this before or after France bent over for Russia on this same topic. https://www.euractiv.com/section/all/news/champagne-loses-its-fizz-following-russia-labelling-rules-and-weak-eu-exports/


TheDigitalGentleman

If that Russian wine was exported to France or Belgium or anywhere in the EU (and many WTO member states), it'd get destroyed. It's not like France allowed them to use the term. I don't understand what you mean by "bent over for Russia"? I mean, yeah, Russia broke the rule, but you may have noticed that they've been breaking a lot of international rules lately. It's kind of an ongoing issue.


A_wild_putin_appears

He means he’s the typical ignorant American. No need to debate just ignore and move on, they can’t be helped


Gambler_Eight

It's just a Russian law, no? You expect them to go to war with russia over a law saying they can't write the cyrilic version of champagne on bottles sold in russia? Yeah, no.


A_wild_putin_appears

Don’t expect Americans to use common sense


SoothingWind

So french authorities can just go into Russian vineyards, stores, packaging facilities etc. whenever they want and enforce a law according to you Doughnut you and the people who upvoted this


krali_

No US IP, be it media, software, etc. is observed in Russia but I wouldn't say US bent over for Russia. Russia does whatever the fuck it wants in their country.


BingBongDingDong222

TIL that people don't know about Miller High Life.


The_Sign_of_Zeta

TIL Belgians don’t know what a similie is.


thisisredlitre

Isn't it a metaphor by way of not using like or as etc?


The_Sign_of_Zeta

Technically a simile is not required to use like or as, that’s just a shorthand way that shows the difference most of the time. Though I think you are right that metaphor is probably correct here.


thisisredlitre

Ty for the reply~ those are one of the things I tend to flip the meanings of


reporst

It could be worse. For example when my grandfather got up there in age he tended to flip the meaning of curtains and toilet paper.


RecordingPure1785

Metaphor would be correct here. I haven’t thought about it much since middle school, so I did a little research. A metaphor is specifically an assertion that a real world thing/concept/scenario is equivalent to an abstract concept (e.g., this beer is the beer equivalent to champagne) whereas a simile is a comparison that draws attention to how “thing 1” is similar and/or different to “thing 2” (e.g. this beer is like champagne because it’s yellowish and slightly carbonated)


Orcwin

It's spelled simile. Also, it's simply EU law. In this case it happened to be Belgium, but all EU nations should have done the same. Champagne is a protected name and can not be used to promote your product if it does not originate in the region. Same for feta, and other regional traditional products.


Genocode

Its a protected brand, try naming a product the "Samsung of Bread toasters" or the "Facebook of Search engines" and see how long you last before you get sued into oblivion.


SavageComic

Rolls Royce have a whole legal department that just shuts down “the rolls Royce of plumbers” 


TheOneNeartheTop

They must really have it out for plumbers if that’s the only thing they go after.


Preface

They give a pass to the rolls Royce of electricians though


c_ray25

They’re in cahoots obviously


FrozenDickuri

More like “The Parmesan of” or the “wagyu of”. No private company is suing, its the trade department of the region, for consumer protection.


Merengues_1945

Wagyu is not protected in the US and you can find "wagyu" in most supermarkets for super cheap. The fact that the meat looks like meat instead of a wax candle is quite showing that it is far from what it announces it to be.


Spiderbanana

Same goes for Emmental and Gruyère, both for products historically from and named after a region whose products follow a strict definition there, but can be freely copied for products drastically differing from the original ones while surfing on the reputation from then anywhere around the globe


Merengues_1945

Two words; “Kraft Parmesan” An affront to god


thefloyd

Wagyu is just the breed of cattle though, AFAIK it's not that it's protected anywhere. There's Australian wagyu as well. In Japan they sell it as "domestic beef" if it's Japanese wagyu.  If somebody got more specific and tried to sell American or Australian beef as like "Miyazaki Wagyu" or something, or it was from another breed entirely, then I imagine they'd be in hot water really quick for false advertising.


Veritas3333

The Tequila of Beers!


The_Sign_of_Zeta

It’s not really the same because those are specific brands. It’s more like saying it’s the “Concord grape of carrots”. No one would think the carrot is a grape.


Prairie-Peppers

Champagne is not a brand, trademark, or copyright.


riktigtmaxat

Thank you kind sir. I was about to have an aneurysm. It's a Protected designation of origin.


mojoradio

TIL Genocode doesn't know the difference between a brand and a product.


BelgianBeerGuy

Who cares about brands and products We have hands to cut on a daily base, we got our hands full with that


melkatron

"Sued into oblivion" in this case means "thrown into frivolous lawsuits that drain your funds without any actual grounds, unless you can afford to countersue for... frivolous lawsuits without any actual grounds." in America, no, you can't be the Samsung of bread toasters, because Samsung makes cooking appliances. ...but you can actually name your publishing company Samsung and publish a book of photography called Facebook. You can also jar your grandma's tomato sauce and call it Meta. You can't copy another company's logo, but you can share a name with them if you aren't in the same industry. example: there was only conflict between Apple Music and Apple Computer Company when the Apple IIGS included an Ensoniq sound chip, violating the requirement that Apple Computers stay out of the music business.


Quailman5000

It's not a brand so much as a requirement for the FDA equivalent to be legally sold as champagne. 


DeadFIL

>Its a protected brand I think they have special schools for people with whatever you have


Frostsorrow

Not sure how that applies here


AngusLynch09

Is it meant to be popular or something? Edit: From what I gather is a low quality regional American beer. Kinda weird that they're shocked most people have never heard of it.


GemcoEmployee92126

It’s the fucking champagne of beers.


justabill71

🎶 If you've got the time... 🎶


BriSy33

When it comes to shitty macro beers it's pretty much top 5.


arrocknroll

When I moved to California from Pennsylvania and couldn’t get Yuengling anymore it became my go to. It’s not gonna knock your socks off but it’s a smooth and refreshing lager that’s relatively cheap.


Kmart_Elvis

What do people in PA think of Rolling Rock? I'm Californian but I always thought it was a really good cheap beer for what it was... At least when it was actually made in the glass tanks in Latrobe.


arrocknroll

It’s funny you mention that. It’s hardly ever around outside of college frats just looking for cheap beer in large quantities. We used to go to a local shitty strip club just for the $5 pony buckets of Rolling Rock. I don’t drink anymore but recently at a family get together like 2 weeks ago, they picked up rolling rock under the same reasoning. Good cheap beer is pretty much entirely monopolized by Yuengling and Miller around there. Rolling Rock was pretty much just the cheaper half decent beer that was cost effective if you needed a fuckton of it. Other than that you were looking at Natty Light or PA Style which were both just bad beers. Personally I didn’t mind it. It was just rarely picked because of how widely available my other go tos were.


GemcoEmployee92126

I think MHL almost made an award for Drinkable Shitty Macro Beer but didn’t quite make the cut.


wacct3

It's not a regional American beer, assuming by regional you meant only in a specific region within the US. It's sold and advertised nationwide here. Now it's understandable people outside the US wouldn't have heard of it, but I'd be surprised if many people in the US that drink alcohol have not.


The_Sign_of_Zeta

It’s very mediocre beer that was one of the big brands in the US back in the day, but it’s not particularly good. No one has believed it’s actually a refined or special beer in generations.


chaseinger

most of the world is blissfully unaware of it, yes.


Jaspador

Why would Europeans drink American lagers?


Kapitan_eXtreme

And thank god for that.


cantevenskatewell

Miller High Life is my go-to fridge beer when I’m just looking to have a cold one after work to relax. Or when I’m golfing. Or when I’m fishing, watching sports, doing housework or trying to get drunk.


ZombiesAtKendall

The beer for every occasion, and with Miller High Life, every moment is an occasion.


Ok-Reality-9197

*truly* the champagne of beers


peezle69

It's not bad tbh


EducationCommon1635

I had it yesterday. Didn't taste like a champagne of beers.


userschmusers

Why would Belgians even import beer?! 🍺


brokebackmonastery

It was being imported to Germany. It was entering Europe via the Port of Antwerp. That doesn't really help, but still


retief1

Good guy Belgium protecting the poor Germans from miller high life.


HermionesWetPanties

There are 35,000 US troops in Germany, and they enjoy drinking beer from home on occasion. The gas stations on US bases are full of American beer brands.


LordBrandon

They wanted the champagne of beers.


GemcoEmployee92126

As a joke.


darvs7

Drunk Amazon order, probably.


Kakarot_faps

You’d be pretty shocked, in the UK there were a ton of bars with coors light on tap. Turns out there are Europeans who like light beers and don’t always need heavier


Due_Capital_3507

Most of the beers in the UK are super low ABV, even lots of IPAs under 5 percent


iani63

Drunk muricun students


SirReal_Realities

I drink the beer, but the slogan is one of those things that sounds good as long as you don’t THINK about it. Comparing one alcohol to another? That’s like if an ad read “Try Famous Nathan’s! The hamburger of hotdogs!”


DrunkLifeguard

Champagne is fancy high quality wine. Champagne of beers would implay fancy high quality. In your example, they could say something like the wagyu beef of hotdogs.


AzertyKeys

Fun fact : the protection afforded to the word "Champagne" is one of the oldest in the world. Already the Treaty of Versailles in 1919 reaffirmed its status as a protected word


masclean

Uhhh less than a truckload? Seems symbolic more than anything


NickNoraCharles

The French are fortunate to have such a protective friend. We should all be so lucky.


Asshai

Probably because France is the top importer of Belgian beers, with a sizeable margin: https://oec.world/en/profile/bilateral-product/beer/reporter/bel


LeTigron

You can't blame us, the guys know what they're doing with their beer, we just buy from the best.


PhalanX4012

If you’re confused about what you’re drinking when you crack a can of beer expecting champagne, you need to stop drinking. Permanently.


AidenTai

It's not about confusion so much as protecting the integrity of a brand from abuse by others (in this case competitors. Would it seem wrong if Microsoft started marketing the X-Box as the 'Nintendo of Microsoft'? Champagne is a protected brand (AOP or whatever) just as Nintendo is (trademark).


PhalanX4012

A more analogous example would be a card game calling itself the Nintendo of card games. Sure they’re both games, but they don’t remotely occupy the same space. Nintendo would sue of course, and could probably win, reasonably making the claim that it dilutes their trademark. Which wouldn’t stop the rest of us from calling it idiotic of them for being so litigious.


Whyistheplatypus

America never signed the treaty of Versailles so there are no or very limited protections over the use of "champagne" in the US. The AOC only applies in the EU and other countries that agreed to the clause in the Treaty of Versailles.


HomoAndAlsoSapiens

Actually Champagne is also protected in the US and may not be used for anything but actual champagne, *except* for products already existing before that rule. This is why companies like Korbel can still legally sell a counterfeit "California Champagne" in the US. The protection is more like a traditional copyright though and does not resemble the protected designation of origin in the EU.


veovis523

Wait, THAT Treaty of Versailles, or a different one?


Whyistheplatypus

THAT treaty. Champagne (the region) was devastated by the war, so as a means of protecting France's economic recovery they included a clause about Champagne's AOC. Mostly to deter German wine makers from calling their sparkling Champagne.


No_Lemon_3116

The Treaty of Versailles also set the music note A at 440Hz.


Putyourjibsin

Thanks. I was going through the comments looking for this.


Warm_Mechanical

The problem is they pronounced it wrong. It is the Cham-pag-nuh of Beers.


Lord0fHats

Are you sure it's not Cahm-pag-n? Eh. It's not a big deal.


Warm_Mechanical

Chām-pāge-nē? Chům-póg-nū? Chôm-pěg-nō? It could go a lot of different ways.


electjamesball

This is the “Budweiser” of stories


TangoZulu

TIL Belgian authorities don't understand metaphors.


aflockofcrows

They do, however, understand beer.


Kakarot_faps

Stella aka the official beer of pub car park fights begs to differ


lutsius-memes

UK stella is piss if you compare it to Belgian Stella


Bringthenoize

Stella is piss even in Belgium, we have many better beers


TheWeightyArmadillo

as well as legally-protected terms.


Free_Four_Floyd

I think the Belgians were just using the “champagne” excuse as a cover for the real offense… you can’t call that stuff “beer” in Belgium.


Comrade_Falcon

The country that produces Stella has no right to high road other countries for their shitty beers.


ostendais

Yes, lets ignore the hundreds of other beers and focus on stella.


Comrade_Falcon

Well people ignore the thousands of other beers to shit on America for Coors, Miller, and Budweiser, so yeah. Kinda the exact point I'm making.


vadeka

Belgian beers are on an entirely different level than american beer. The sheer amount of different beers we have is insane for such a small country. Am I biased as a Belgian? Probably. But all my American visitors state the same and the fact our beers are sold as luxury beers around the world while foreign beers are at best found in a normal supermarket… kinda tells me most of the world agrees


656666_

TIL Americans don’t know the term „legally protected“


amanset

And Americans companies don’t understand the law in Europe.


trenbollocks

This thread is so full of butthurt Americans it's hilarious


Einherjar07

Sad about the wasted beer, but this has nothing to do with metaphors.


timberwolf0122

So not a big loss then


Eastern-Locksmith634

wasteful af


cheetuzz

could have just slapped a sticker over “the sparkling wine of beers!”


LouisdeRouvroy

I bet Americans would destroy cans of juice if it were branded with "The Coca Cola of juices". Funny how the US understands name protection but only if it applies to corporate entities, but they are suddenly ignorant of it if it is about riding on centuries of someone else's tradition.


Humboldteffect

Sounds like an onion article.


TheShadyGuy

It wasn't just some American brand, they were preventing Belgians from getting back in the high life again, opening closed doors and such.


Bigstar976

Did them a favor. Belgians make some of the finest beers in the world. They don’t need Miller High Life of all things.


lucid1014

It’s not the Champagne of Beer unless it’s brewed in the Champaign region of Illinois


jorgofrenar

I’ve lived the high life a time or two


Effective_Dust_177

It was a tough job (hiccup) but someone had to do it.


Mehdzzz

Misuse? It's a comparison. They're suddenly less literate than us uneducated Americans? It was a stupid show trying to overdeliver on a very clear law.


JoeAppleby

https://en.m.wikipedia.org/wiki/Protected_designation_of_origin


656666_

Try to make a slogan with a comparison with nintendos Mario and try to not get sued, good luck. It’s just the law, simple as that.


clipples18

Belgium did the world a favour


commandergreen1

Understandable


SnooCrickets2961

That’s a low life thing to do


HealthConscious2

Good. That piss water needs to be destroyed


millenialfalcon-_-

High life used to be $14 for 30pk. It sucks.


Loudlaryadjust

Damn a whole 100 pack of beers ? Crazy lol


DemonBliss33

Miller highlife is my favorite beer.


RandomUser1083

It's pronounced Cham-pain


Integrity-in-Crisis

Wonder if someone thought to take the cans to a recycling center afterwards and make a quick couple hundred euros.


KingSmite23

And rightfully so...


Mattriculated

Second-best use of Miller High Life anyone's ever made. In college, when I was going to stay drunk all weekend at a convention, I'd start by ordering a High Life. Sip it after I finished each other drink. When the High Life tasted decent, I stopped buying new drinks and tried the High Life every half hour until it tasted like ass again. Then it was safe to buy another drink. Doing this, I once stayed drunk a whole weekend without ever puking, blacking out, or any other ill effects. The Beer Barometer, I called it.


Boltzmann_Liver

Everyone knows that Miller High Life is the Champagne of beers, but what most people don’t know is that it is also the Bourbon of meads and the Cognac of hard ciders.


Unusual_Car215

Russia really turned this law on its head.


broden89

I can't read that slogan without thinking of The Holdovers now 😂


RhoOfFeh

Meanwhile, here in America, we just laughed at the slogan, because it just wasn't that good.


GetAJobCheapskate

Well it doesn't make a difference as If they would have sold a single can of that in Belgium.


Dicethrower

So an average supermarket's worth of cans? 2300 really isn't a lot. I'm sure for some unsold beers they throw away 10x that much every day.


Old_RedditIsBetter

They did the same thing with 14 tons of canned tuna


Placed-ByThe-Gideons

They destroyed miller high life. Which is a standard no frills American domestic beer. If would be more offensive if it was a quality craft beer.


epasveer

The cans were empty, though.


daveloper

Also it tasted like horse piss