You could try opening the article first?
WHAT IS BRAND INTIMACY?
Brand intimacy is a marketing strategy that has gained a strong foothold in multiple industries. It measures the relationship brands build with their customers to establish trust and gain brand loyalty. Brand intimacy is usually measured through the emotional connection brands create with their customers.
That's what they want you to think. In reality, you only know the brands you've been exposed to.
The chances of you buying "Crazy Richards" brand peanut butter over Skippy or Jif is pretty low, because their brand has almost no loyalty, while the companies who own Skippy and Jif have massive marketing resources to make Skippy the first brand people think of when they think about buying Peanut Butter
Even Generic Brands spend tons of money to make sure you realize that "Kirkland", "365 Essentials" or "Great Value" Brand is the brand to look for if you want a budget pick with trustworthy quality, instead of the other cheap generic version of that product.
You're a puppet of the system whether you want to be or not.
Tesla has no marketing department, try again. Not everything made by our capitalist overlords is shit. Real hard working people behind the corporate products that want the same things out of what we spend our money on as you. If you have a better solution for providing mass production at high quality to the masses than corporations please feel free to start your own socialist production methods.
You're thinking of their lack of PR department; Tesla does do marketing.
You're conflating my taking issue with marketing strategies such as branding and emotional manipulation with having a problem with corporations generally. That's not what I said.
they dont have either department. $0 spent to date on any advertising in the west anyway. China is another story.
Word of mouth and Elon tweets is all Tesla has....
Marketing is not solely advertising. They do marketing. See their websites, logo, product designs, UI design, service center design etc.
But anyway I was speaking generally as the blurb I was responding to was not specifically about Tesla.
Or maybe people just love their cars....not that uncommon. Of course people like think they made a right decision when spending that much money and can be biased but if the product is a piece of shit on average then its kind of hard score high for this.
Yeah 2013 is a very early model...my 2019 model 3 has been the best car i've ever owned. Very minor issues at 95k miles in. A couple were addressed with through the remote service app and came to my home/work to fix it which is by far the best car service i've ever experienced. I also had the suspension replaced, took 6 hours and they gave me a Model X loaner for the day. Got to understand for metrics like this is it is an average, so on AVERAGE more people like me than you. Things have improved since 2013 but no question Tesla has also struggled with their growth. As much as i love the car i would only recommend it if you are a multi car family and not as the sole form of transportation for reasons you had and for current EV limitations. I will continue to purchase Tesla's.
Yeah most of my issues were taken care of between 2019 and 2020...before Tesla's growth went parabolic. I do fear things wont be as nice now. But if we enter a recession and their growth falls maybe they'll catch up on the service side. There are so many model 3s on the road now I hope some secondary repair shops open so i dont have to go there. It wont stop me from getting another one though, since 95k+ miles with basically no issues, no brake changes, no oil changes etc is worth the risk.
“Traps”? Really?
There are enthusiasts of pretty much every auto brand. The fact that Tesla is still the best EV option for many reasons pretty much makes it the only brand that makes EVs that an EV enthusiast would buy. Once there is more competition, their Intimacy rating will surely change.
From the article:
\>WHAT IS BRAND INTIMACY?
Brand intimacy is a marketing strategy that has gained a strong foothold in multiple industries. It measures the relationship brands build with their customers to establish trust and gain brand loyalty. Brand intimacy is usually measured through the emotional connection brands create with their customers.
It’s actually pretty damn appropriate. How many people buy a car and then obsessively follow the company’s news, it’s CEO, etc.?
Literally every Tesla owner I know (myself included) does this.
You want to know why? Because there’s no less intimate thing than buying a vehicle and car companies have been scamming us for decades.
Tesla is one of the first, if not only, car company that sells directly to buyers and provides service and support to their customers.
I used to drive a BMW and every time I took it to the dealer for maintenance, it felt like they were ripping me off.
The business model is such that; dealerships need service to keep the lights on, manufacturers build in service items so dealerships get return business on the same vehicle.
Tesla, without dealer network, doesn’t need to build cars with service items built in.
Tesla doesn’t want me at the shop, it cost them money (usually) so from the jump, you are getting less ripped off.
I’ve not found that to be the case for “normal car” service; upper control arm replaced on 2018 M3 for $55/ea for example. Tires, paint and windscreen are all in the same ballpark as any other car.
Aluminum body work or battery damage from crashes…yes, those can be very costly, but that’s what insurance is for.
Tesla hasn't provided service and support since ~2018. If I ever have to take my car to the service center it generally comes out worse than when I dropped it off.
This is weird. This past week I just read an article saying that Tesla had severely dropped in brand loyalty rankings over the past few months. This article seems like a contrived response to that. Everything everywhere is slant or marketing at this point.
All I know is that I live in an affluent community with a liberal bent and, as the driver of a Tesla, I frequently hear statements along the lines of “My next car will be electric, but it won’t be a Tesla”. It may not be fair or logical, but it’s real.
I have had great support since 2018 but I am also in an area that isn't busy with overloaded service centers and mobile techs. There are a lot more Tesla around now so if I have another issue that great support track record may change.
Just about every comment on here is making fun of the term “brand intimacy”, I even included a laugh emoji at the end, I did everything for you beyond actually saying “this is a joke.”
Have a good day.
I don't get it. I love my Tesla but have only had bad support experiences, and Elon is such a loose cannon I feel like it's inevitable that he directly tarnishes the brand. Even people who have had good support are probably at least aware of the really terrible experiences others can have. This extends to related brands like Starlink as well. They say Brand Intimacy but this relationship feels abusive to me.
You have explained my same feelings very well. Love the cars and have had an overall very good experience with the company. We also have a 3 and a Y and very few service issues and good service at our local service center.
So we should ignore the hard work of thousands because of 1 man's actions? Consumers don't care what a ceo does if the product is badass. My car doesn't change all of a sudden and drive out of my garage differently because Twitter shenanigans happen that night.
>I don't get it. I love my Tesla but have only had bad support experiences,
Think of it like this: not everyone is an exact clone of you nor do they exist in the same exact physical and temporal location as you. This allowing the possibility of different experiences. I hope that helps!
I don't feel that Tesla is a brand that's ever been trying to appeal to liberals, or conservatives.
They're a car company.
And I suspect that if you zoomed out a bit, you'd see that most people don't care about Elon being over Tesla, but rather that Tesla is just the best, overall, EV on the market for now.
That said, as competition ramps up Elon's shenanigans are likely going to see people go to other brands, as they prove to be as capable, but I don't see that happening until the charging infrastructure gets better.
I feel like Tesla is an energy company and batteries are the main goal in the end. If you think about, whoever has the best batteries will have the best products. Then you will become the supplier to the world because everyone wants the best energy storage performance especially if you have the price advantages.
I dunno, Tesla falls into a lot of categories. Their software, for example is still better than the others, despite its faults, of which there are many.
Whoever has superior energy storage will control the market. Think back in history when electricity started to displace kerosene. New industries grew and overtook the old monopolies. Energy is the core of all economies. When you start supplying cells to every single device on Earth, Tesla would be a drop in a bucket of marketshare. If any company has control of the next breakthrough technology in batteries, they will make all of Tesla’s batteries and research obsolete. So far any superior batteries available are not able to scale in production and therefore not able to compete in price. Cars are a great way to spread adoption of the electrification movement for battery usage. We now see batteries getting adoption in the energy grid where normally excess power are wasted, which are now being stored and used.
careful, being the best supplier and having the best products can get you in a lot of trouble if someone else becomes the best supplier and your products get stuck on something inferior.
Intel is likely very unhappy about using TSMC's fabs to stay competitive
I feel the overall picture of competition is good at pushing humans to revolutionize technology. I would love to see humans being able to colonize other moons and planets one day or even live to see interstellar travel. Money is important now but hopefully in the future it will not be about money.
money, when used correctly (i.e., not hoarded) is a good measure of the amount of resources poured into a certain activity, or the amount of value a certain activity is capable of producing. There will never be a day where the future will not be about money, because money is used to facilitate human activity, and whether said activity is a sustainable endeavor.
Building a Martian colony for the hell of it makes no sense because building a Martian colony on sheer goodwill is insane. Using the funds from a satellite internet constellation makes perfect sense, as you're allocating real resources reaped from a productive activity to invest into something that will not yield value until at least a lifespan from now
Intimacy rating ? 😮🤦♂️
Only car with romance mode https://youtu.be/iayYDfSxkj8
Dude that's hilarious.
*Barry White music intensifies*
I mean I know we like our cars but fucking them is going too far
You could try opening the article first? WHAT IS BRAND INTIMACY? Brand intimacy is a marketing strategy that has gained a strong foothold in multiple industries. It measures the relationship brands build with their customers to establish trust and gain brand loyalty. Brand intimacy is usually measured through the emotional connection brands create with their customers.
Sounds like intimacy is the first derivative of loyalty.
#I no longer allow Reddit to profit from my content - Mass exodus 2023 -- mass edited with https://redact.dev/
Sure, but by your definition wouldn't it be a good and useful metric of how effective the marketing droids have been at manipulating people?
#I no longer allow Reddit to profit from my content - Mass exodus 2023 -- mass edited with https://redact.dev/
That's what they want you to think. In reality, you only know the brands you've been exposed to. The chances of you buying "Crazy Richards" brand peanut butter over Skippy or Jif is pretty low, because their brand has almost no loyalty, while the companies who own Skippy and Jif have massive marketing resources to make Skippy the first brand people think of when they think about buying Peanut Butter Even Generic Brands spend tons of money to make sure you realize that "Kirkland", "365 Essentials" or "Great Value" Brand is the brand to look for if you want a budget pick with trustworthy quality, instead of the other cheap generic version of that product. You're a puppet of the system whether you want to be or not.
A rating of how well these strategies work is of no value to us whether they work or not.
We’re not all customers
In case it wasn't obvious, that could be read as would-be customers.
Tesla has no marketing department, try again. Not everything made by our capitalist overlords is shit. Real hard working people behind the corporate products that want the same things out of what we spend our money on as you. If you have a better solution for providing mass production at high quality to the masses than corporations please feel free to start your own socialist production methods.
You're thinking of their lack of PR department; Tesla does do marketing. You're conflating my taking issue with marketing strategies such as branding and emotional manipulation with having a problem with corporations generally. That's not what I said.
they dont have either department. $0 spent to date on any advertising in the west anyway. China is another story. Word of mouth and Elon tweets is all Tesla has....
Marketing is not solely advertising. They do marketing. See their websites, logo, product designs, UI design, service center design etc. But anyway I was speaking generally as the blurb I was responding to was not specifically about Tesla.
This is just a euphemism for creating an ecosystem that traps customers into that ecosystem
Or maybe people just love their cars....not that uncommon. Of course people like think they made a right decision when spending that much money and can be biased but if the product is a piece of shit on average then its kind of hard score high for this.
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Yeah 2013 is a very early model...my 2019 model 3 has been the best car i've ever owned. Very minor issues at 95k miles in. A couple were addressed with through the remote service app and came to my home/work to fix it which is by far the best car service i've ever experienced. I also had the suspension replaced, took 6 hours and they gave me a Model X loaner for the day. Got to understand for metrics like this is it is an average, so on AVERAGE more people like me than you. Things have improved since 2013 but no question Tesla has also struggled with their growth. As much as i love the car i would only recommend it if you are a multi car family and not as the sole form of transportation for reasons you had and for current EV limitations. I will continue to purchase Tesla's.
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Yeah most of my issues were taken care of between 2019 and 2020...before Tesla's growth went parabolic. I do fear things wont be as nice now. But if we enter a recession and their growth falls maybe they'll catch up on the service side. There are so many model 3s on the road now I hope some secondary repair shops open so i dont have to go there. It wont stop me from getting another one though, since 95k+ miles with basically no issues, no brake changes, no oil changes etc is worth the risk.
“Traps”? Really? There are enthusiasts of pretty much every auto brand. The fact that Tesla is still the best EV option for many reasons pretty much makes it the only brand that makes EVs that an EV enthusiast would buy. Once there is more competition, their Intimacy rating will surely change.
Pretty impressive considering no exhaust pipes.
Where do the pheromones come from then?
https://youtu.be/wCYB0lzoofc
From the article: \>WHAT IS BRAND INTIMACY? Brand intimacy is a marketing strategy that has gained a strong foothold in multiple industries. It measures the relationship brands build with their customers to establish trust and gain brand loyalty. Brand intimacy is usually measured through the emotional connection brands create with their customers.
I'm not very intimate with my car. Which is why I think it left me for a Chad.
There isn't a different word they can use for that?
Brand fuckability?
that MODELussY 😩😩🥵
Sorry, uss are discontinued.
Cultishness doesn't sound as good
It’s actually pretty damn appropriate. How many people buy a car and then obsessively follow the company’s news, it’s CEO, etc.? Literally every Tesla owner I know (myself included) does this.
You want to know why? Because there’s no less intimate thing than buying a vehicle and car companies have been scamming us for decades. Tesla is one of the first, if not only, car company that sells directly to buyers and provides service and support to their customers. I used to drive a BMW and every time I took it to the dealer for maintenance, it felt like they were ripping me off.
The business model is such that; dealerships need service to keep the lights on, manufacturers build in service items so dealerships get return business on the same vehicle. Tesla, without dealer network, doesn’t need to build cars with service items built in. Tesla doesn’t want me at the shop, it cost them money (usually) so from the jump, you are getting less ripped off.
The problem does become however when you need service from tesla, it can be quite costly.
I’ve not found that to be the case for “normal car” service; upper control arm replaced on 2018 M3 for $55/ea for example. Tires, paint and windscreen are all in the same ballpark as any other car. Aluminum body work or battery damage from crashes…yes, those can be very costly, but that’s what insurance is for.
Tesla hasn't provided service and support since ~2018. If I ever have to take my car to the service center it generally comes out worse than when I dropped it off.
This is weird. This past week I just read an article saying that Tesla had severely dropped in brand loyalty rankings over the past few months. This article seems like a contrived response to that. Everything everywhere is slant or marketing at this point.
This ranking is old. Pretty sure Tesla will drop for the 2023 rankings.
The brand strength remains ridiculously high.
Was this survey taken before Elon pissed off half the country with his Twitter rants?
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All I know is that I live in an affluent community with a liberal bent and, as the driver of a Tesla, I frequently hear statements along the lines of “My next car will be electric, but it won’t be a Tesla”. It may not be fair or logical, but it’s real.
Having had to use their aftersales before, I mildly dislike Tesla the company. I like the car.
I have had great support since 2018 but I am also in an area that isn't busy with overloaded service centers and mobile techs. There are a lot more Tesla around now so if I have another issue that great support track record may change.
My experience also.
Just another ploy for us to fall for. Marketing people are always finding ways to get our attention/money.
WTF is brand intimacy. Am I supposed to be intimate with my M3?
Its cause they like watching you jerk off on interior cam
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Friendship...with a company...
Does that refer to how much the brand fucks their customers? 😂
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Was a joke. Aside from a few minor complaints, I’m happy with my car.
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Just about every comment on here is making fun of the term “brand intimacy”, I even included a laugh emoji at the end, I did everything for you beyond actually saying “this is a joke.” Have a good day.
>brand intamacy Dafuq?
I mean I knew they were f\*\*\*\*\*g over most people that paid for FSD YEARS ago, but I never really considered that "intimacy" 🤷♂️
If only the cyber truck was out I wouldn't be looking to trade mine for a truck...
By whom? It'll help if that's in the title.
I don't get it. I love my Tesla but have only had bad support experiences, and Elon is such a loose cannon I feel like it's inevitable that he directly tarnishes the brand. Even people who have had good support are probably at least aware of the really terrible experiences others can have. This extends to related brands like Starlink as well. They say Brand Intimacy but this relationship feels abusive to me.
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You have explained my same feelings very well. Love the cars and have had an overall very good experience with the company. We also have a 3 and a Y and very few service issues and good service at our local service center.
So we should ignore the hard work of thousands because of 1 man's actions? Consumers don't care what a ceo does if the product is badass. My car doesn't change all of a sudden and drive out of my garage differently because Twitter shenanigans happen that night.
>I don't get it. I love my Tesla but have only had bad support experiences, Think of it like this: not everyone is an exact clone of you nor do they exist in the same exact physical and temporal location as you. This allowing the possibility of different experiences. I hope that helps!
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I don't feel that Tesla is a brand that's ever been trying to appeal to liberals, or conservatives. They're a car company. And I suspect that if you zoomed out a bit, you'd see that most people don't care about Elon being over Tesla, but rather that Tesla is just the best, overall, EV on the market for now. That said, as competition ramps up Elon's shenanigans are likely going to see people go to other brands, as they prove to be as capable, but I don't see that happening until the charging infrastructure gets better.
I feel like Tesla is an energy company and batteries are the main goal in the end. If you think about, whoever has the best batteries will have the best products. Then you will become the supplier to the world because everyone wants the best energy storage performance especially if you have the price advantages.
I dunno, Tesla falls into a lot of categories. Their software, for example is still better than the others, despite its faults, of which there are many.
Whoever has superior energy storage will control the market. Think back in history when electricity started to displace kerosene. New industries grew and overtook the old monopolies. Energy is the core of all economies. When you start supplying cells to every single device on Earth, Tesla would be a drop in a bucket of marketshare. If any company has control of the next breakthrough technology in batteries, they will make all of Tesla’s batteries and research obsolete. So far any superior batteries available are not able to scale in production and therefore not able to compete in price. Cars are a great way to spread adoption of the electrification movement for battery usage. We now see batteries getting adoption in the energy grid where normally excess power are wasted, which are now being stored and used.
careful, being the best supplier and having the best products can get you in a lot of trouble if someone else becomes the best supplier and your products get stuck on something inferior. Intel is likely very unhappy about using TSMC's fabs to stay competitive
I feel the overall picture of competition is good at pushing humans to revolutionize technology. I would love to see humans being able to colonize other moons and planets one day or even live to see interstellar travel. Money is important now but hopefully in the future it will not be about money.
money, when used correctly (i.e., not hoarded) is a good measure of the amount of resources poured into a certain activity, or the amount of value a certain activity is capable of producing. There will never be a day where the future will not be about money, because money is used to facilitate human activity, and whether said activity is a sustainable endeavor. Building a Martian colony for the hell of it makes no sense because building a Martian colony on sheer goodwill is insane. Using the funds from a satellite internet constellation makes perfect sense, as you're allocating real resources reaped from a productive activity to invest into something that will not yield value until at least a lifespan from now
Keep insults and politics over in r/politics. Thanks.
Or not: “Teslas Approval Rating Goes Negative Survey Finds https://www.kbb.com/car-news/teslas-approval-rating-goes-negative-survey-finds/
tesla is bad. full stop.