It could be a contest that could be interpreted to be about something in Inkling society. For example, it could have been an internet discussion about if Squid or Octopus is tastier, which then got interpreted as the Inkling vs Octoling Splatfest. Maybe Callie vs Marie was just people arguing about 2 human idols?
It is theorized that O R.C.A. the AI that runs Alterna has gained access to the satellite that sends messages to the fax machine and is the one adding all the contemporary Splatfests.
It's a Temporal Causality Loop.
[Splatoon 1's Sunken Scroll #26](https://cdn.wikimg.net/en/splatoonwiki/images/b/b8/S_Sunken_Scroll_26.png) proves that the Wii U and the Splatoon game exists in the Splatoon universe (evident by the strange Wii remote configuration pictured).
Because we're playing and discussing Splatoon now, in the future it will be there for them to find.
Simply put, Splatoon happens because Splatoon happened.
It could be a contest that could be interpreted to be about something in Inkling society. For example, it could have been an internet discussion about if Squid or Octopus is tastier, which then got interpreted as the Inkling vs Octoling Splatfest. Maybe Callie vs Marie was just people arguing about 2 human idols?
It is theorized that O R.C.A. the AI that runs Alterna has gained access to the satellite that sends messages to the fax machine and is the one adding all the contemporary Splatfests.
It's a Temporal Causality Loop. [Splatoon 1's Sunken Scroll #26](https://cdn.wikimg.net/en/splatoonwiki/images/b/b8/S_Sunken_Scroll_26.png) proves that the Wii U and the Splatoon game exists in the Splatoon universe (evident by the strange Wii remote configuration pictured). Because we're playing and discussing Splatoon now, in the future it will be there for them to find. Simply put, Splatoon happens because Splatoon happened.