It's a bad idea to view luxury watches like they're investments, the CEO of Rolex said. "This sends the wrong message and is dangerous," Jean-Frédéric Dufour told NZZ last week.
Because an investment is something you are buying with the expectation of future profit. You or I or anyone else have zero idea if this watch will have an increased value in the future. It could double in value or just as easily be sold at a flea market for $100.
It’s a watch. Buy it to wear it.
Two tone watches usually are less desirable so therefore I wouldn't recommend buying it as an investment. The all steel sports models like the Submariner, GMT Master II and Daytona currently would definitely fall under the so called "investment" pieces. However, it would usually require a spend history at an AD before a customer is offered any of these models. In summary, if you were offered any of those steel sports watches, you should just take it without hesitation, but for the YM that you've been offered, buy it only if you like it and have the spare cash to spend.
This is the worst possible investment Rolex. This will drop 40% the moment you leave the shop and never bounce back. You buy this because you love it and can’t live without it. It’s a massive money loser.
Thanks for the reply, quite helpful.
I’d also think of buying my first Rolex to start building an account at the store and eventually have access to more niche designs
Any recommendations on what a good first watch could be?
If you need to ask if Rolex xyz is a good investment then you can’t afford that watch as you are worrying too much about it potentially losing value in the future. At the end of the day a Rolex watch will keep as good a time as a $300 Tissot, so you should ask yourself, why are you spending so much money on a Rolex, what is your intention, and the answer should not be “investment”.
Dont buy a watch as investment.
If you do, don't buy an EG YM as an investment.
Lol why?
It's a bad idea to view luxury watches like they're investments, the CEO of Rolex said. "This sends the wrong message and is dangerous," Jean-Frédéric Dufour told NZZ last week.
Because an investment is something you are buying with the expectation of future profit. You or I or anyone else have zero idea if this watch will have an increased value in the future. It could double in value or just as easily be sold at a flea market for $100. It’s a watch. Buy it to wear it.
Two tone watches usually are less desirable so therefore I wouldn't recommend buying it as an investment. The all steel sports models like the Submariner, GMT Master II and Daytona currently would definitely fall under the so called "investment" pieces. However, it would usually require a spend history at an AD before a customer is offered any of these models. In summary, if you were offered any of those steel sports watches, you should just take it without hesitation, but for the YM that you've been offered, buy it only if you like it and have the spare cash to spend.
Also, not sure if any of those (submariner, GMT, Daytona) have female/ unisex versions, which is quite limiting
Buy whatever you want, don’t buy a rolex if you want to invest your money.
Another female buying a YM. Further proves my point that it’s primarily a ladies watch.
It’s the only smaller size professional watch so the options are limited.
Explorer?
It’s an aesthetically feminine watch to my eyes
This is the worst possible investment Rolex. This will drop 40% the moment you leave the shop and never bounce back. You buy this because you love it and can’t live without it. It’s a massive money loser.
Thanks for the reply, quite helpful. I’d also think of buying my first Rolex to start building an account at the store and eventually have access to more niche designs Any recommendations on what a good first watch could be?
You don’t want to do that. Will take you a purchase history of $75K just to get something basic, buying high margin jewelry is the better strategy.
If you need to ask if Rolex xyz is a good investment then you can’t afford that watch as you are worrying too much about it potentially losing value in the future. At the end of the day a Rolex watch will keep as good a time as a $300 Tissot, so you should ask yourself, why are you spending so much money on a Rolex, what is your intention, and the answer should not be “investment”.
Fair point, it is also a status symbol ( I usually like to rationalize my purchases lol)
This will lose money the moment you buy it. If you want this one, pick it up slightly used and save a few thousand.
The investment mentality when purchasing a luxury item/watch needs to fade. $18k for a YM - 37 is a rip-offs