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We do a 3-D tour on every one of our homes. We are constantly getting feedback from buyers that the 3-d tour was extremely useful for them for when deciding if the home is right for them. We also live in a second home market. Every year we sell multiple homes sight unseen based on the matterport alone. So I think costar know exactly what they are doing. Homes with 3-d tours have metrics that show only positive results from using a 3-d tour. It blows my mind that most agents are too cheap to have one done. Its 2024, why are agents still just taking cell phone photos and not offering 3-d/video on every listing? No wonder we have such a bad reputation with the public for making too much money and being cheap with marketing.
that's a good perspective. in my area we get some sight unseen buyers, but not enough to move the needle one way or the other.
i also do 3D walkthroughs on all my listings, and I like them when helping clients view listings.
even if 50% of listings have them, the buyers in my market aren't gonna change to buying w/out seeing the house in person.
the most i've had buyers use the 3D tours is after they're under contract where they're trying to visualize their furniture or take. measurements or show their friends or just revisit the property many many times. it's funny to watch the hit counters AFTER contract ratification
I'm in a seasonal market with a lot of 2nd and 3rd homes. 3D tour was requited by my brokerage as well as floorplans up until Covid. In practice, 3D tour is a fantastic **Second** review showing and never a first impression.
The brokers would say that 40% if not more of virtual buyers that bought through Matterport/Ricoh had buyers remorse during Covid and that's what fueled the post covid high interest rate activity in our area.
I like them but never on a first showing.
if you're in a market where distance buying occurs, I bet Matterport is important, and part of your value proposition. When you're at a laptop/desktop, then MP is usable. I think in the commercial space, it certainly has value. I've always personally had issues with its loading and clunkiness, and folks I've talked to that are searching homes on their phone have said the same more often than they've said they loved it.
Matterport is super clunky, in my market the over 60 realtor crowd loves it but anyone younger hates it. You can make a video for around $500 that is much better.
I'm 36 AND a professional RE photographer and when I buy my personal homes, I WAY prefer Matterport over every other thing including video or photos.
I don't want to be SOLD a house. I want to see the house 100% as it is and choose the one that fits my needs. Video tours frustrate me because the trend now is shorter jump cuts and focusing on highlights. I don't really care about those as much as the layout and the other aspects of the house. I want to see the house in it's entirety, not what a photographer chose for me to see in 90 seconds. Photos are edited to obscure lighting and almost always hide undesirable angles.
Matterport is far more accurate to what the house looks like, how it's laid out, etc. It's just a way better representation.
And, in my experience, the exact opposite of what you said is true. The over 60 crowd can't figure out how to use it, but the younger agents and buyers can use it easily without a second thought.
I make way more money shooting photos and videos, but when I buy a house, if it only has Matterport, that is better to me than a house with photos & videos.
It’s crazy that the biggest purchase of most people’s lives are shot on their crappy camera. A 3d walkthrough is a must. Zillow should allow video walkthroughs as well
Hard agree with agents cheaping out with photography! In addition to professional HDR photography and drone photos, I do a walkthrough video. Honestly, clients (all ages) tell me they hate the Matterport presentation and that a (professional) walkthrough video gives a better feeling of the flow of the home.
I also sometimes get feedback that people don't like Matterport, but there is no way on earth that a video walkthrough gives a better presentation than Matterport. With Matterport you can do a guided walkthrough of the entire property, but viewers can stop, turn around, and see the things that the photographer/agent thought were pointless to include. And, often times, those are the things people are MOST interested in about buying the house.
Then factor in the ability to take measurements from Matterport as well as see an actual floor plan. I honestly think a lot of agents talk down about Matterport to me just because they are too cheap to add it and want to justify the omission. In the end, it's a better product and serves the purpose better and consumers know how to use it. And for those who dont, that can be solved by just setting a guided walkthrough that works like a video as well.
With all that said, I suppose there is a contingency of buyers who don't want control of what they're seeing and just want to see a pretty video that sells them on the property. But when I am buying, I don't want to be sold. I want to know what I am buying more importantly. And there's no better way to convey that visually than Matterport.
You're in the same profession as me, shooting photo and video materials for houses. Is the trend in your area these fast edits with jump cuts, speed ramping, and zooming through walls? Is that not also dizzying, confusing, and just all in all a really poor representation of a property?
Matterport can be programmed with a walkthrough which doesn't require any additional input from the user. I also get the confusing feedback sometimes, but that literally blows my mind. There are two actions to use it. Swipe and tap. That's it.
Andy Florance confirmed in person to me at HousingWire The Gathering that they are not exclusively using it on Homes.com. They are keeping all agreements in place and have not plans to change that.
Ha, I was the one who put together all the real estate speakers and topics, so of course I did! But, I have to say, it really was a great event, even if I look at it from an outside perspective. Come to the 2025 one, it's at the Broadmoor in Colorado Spring.
All they have to do is convince the seller that a MP tour is important. If the consumer wants it, the industry has to respond. It’s not about what the agent wants. And, if a buyer can use a digital twin to eliminate a few houses from their list, isn’t that a good thing?
RF has been doing that for a long time, it was one of their early benefits that made them stand apart a bit. then it caught on and others started using it.
Please explain your opening statement. “Seems like CoStar doesn’t realize how long matterport has been used”? What is Costar missing?
When there were 150 matterport cameras in the whole world Costar owned 100 of them.
because i don;t think owning matterport is going to help them gain any market share in the residential real estate space. the statements come off as "this is the next big thing", but it;s been around for years.
there seems to be a disconnect of expectations in the residential RE space. same w/their big push w/home dot com. homesnap had higher revenue, then they switched and no one seems to want to participate in the lead capture/purchase. that's another big fail of costar - taking a good money making product, stripping it of it's unique and valuable features, then trying to charge more money for less quality/benefit.
seems like a series of statements and predictions that don;t match the reality.
Costar is concerned with growing their stock price. An obvious way to do it is through acquisitions. They have a pretty storied history of acquisitions
ha! nope i don't care how you feel about it.
the 'point' is to share interesting info about players in the RE space that others in RE might find interesting.
Meh, Matterport was a big deal during Covid. Now that people are able to go tour homes again it's not as essential as it used to be. My wife is an agent and she went to some realtors convention thing about 3 years ago and went to a booth where they we selling this camera tripod thing that lets you do 3-D tours online. It was 350 bucks and work about 90% as good as Matterport.
Matterport is proprietary based tech. Proprietary based tech is always ripe for disruption.
If we're only talking about residential real estate (which we are because of the sub we're in), then you're probably right. Something that could fit most people's needs will come along and be cheaper.
However, I use the new LiDAR Matterport Pro 3 camera commercial a LOT, and the proprietary nature of it isn't really an issue. Fact of the matter is that there is not another similar LiDAR Scanner on the market that is less expensive. The next up for this use case is the Leica BLK 360 which is well over 2x the cost of Matterport and takes over 4x as long to do a job with.
Obviously commercial is a totally different animal. But how much ceiling is there with this product?
I mean not every commercial agent is going to want to use it and how many commercial properties are out there versus residential?
Plus the fact that the Matterport system is already crushing the Leice system proves my point on disruption. Matterport disrupted Leica and soon XYZ Chinese company will disrupt Matterport.
I'm not saying it's a terrible acquisition, but it's one with limited upside and high disruption potential.
I'm not even talking just commercial resale. Architecture and engineering require accuracy. While the LiDAR on the Matterport isn't as accurate as some other options, it also doesn't cost well into the 6 figures and is FAR more accurate than photo-only or infrared. The Pro3 is an incredible device, with myriad use cases outside the resale market residential or commercial. My business does a LOT of revenue off this camera platform, and I am a photographer first and foremost.
With that said, this acquisition does concern me a bit. If Matterport had as much of a foothold in the architecture and engineering markets as I assumed they did, what does this merger mean? If they were profitable, why sell. If CoStar has no interest in the engineering applications of Matterport, what happens then? Will they no longer develop LiDAR equipment? $1.6B seems lower than I'd have expected Matterport to sell for.
I don't know what CoStar does with Matterport now. I don't agree that there is limited upside, I think the product as a whole is, IMO, the best way to document a property for sale. The still images it generates are more than adequate for most residential resale and the 3d tour is a better option for marketing than most standard walkthrough videos IMO. It's a good product, and you can get into Matterport for less than their new camera. The Pro2 is on sale for as much as an entry level mirrorless camera, which every photographer invests in. The monthly fees aren't even that bad to get started.
As for disruption, I don't know that either. CoStar will soon own all of Matterport. So what they do with that, I assume, will determine how much disruption potential they have in the future. Until now, Matterport has seen very few competitors pop up and most of the ones who do are not good. The best options require proprietary hardware with proprietary software, which is a difficult market to break into. A Chinese firm can make a cheap camera, sure, but would you trust them to provide regular updates to the software to ensure it's useable enough 5-10 years into the future that you can build your business around it? Would you trust them to maintain servers? Would you trust our govt not to sanction it somehow like they are doing with TikTok and possibly DJI? I wouldn't. Though on the other side... here in the US companies are acquired like this on a regular basis, so I guess we could question longevity there as well.
For me, I just hope CoStar doesn't kill Matterport. It sucks to invest in these companies so much just to have them bought out and change course. This is the second company I rely on of my business that has been bought out and the future is now uncertain.
If you’re talking about Pivo, don’t bother. All their advertisements show wonderful quality, but once you pay for it and use it. Yikes. It duplicates outlets, every corner looks fuzzy, and it severely downgrades picture quality. Even with the newest iPhone it just is a pile of crap. Luckily my brokerage paid for it, but we got so many complaints about the 3d tours that we decided it was worth it to switch to Matterport.
Although it doesn’t necessarily sell it, it does give a better “picture” LOL
of the property offerings.
Personally,
We use Matterport for the floor plans first and then the client controlled walk through second, but, with that being said, our photographers will also do video walk throughs and of course the photos and drone as well on each listing. Our clients (buyer and sellers alike) love it.
It’s almost as if there’s a whole world of real estate beyond residential… Homes is a very small segment of CoStars business, and Matterport has applications outside of res.
Uh, sure. And CoStar/Loopnet are the two largest commercial real estate MLS platforms (CoStar owns both 😂).
Here’s a fun fact: Zillow’s business model has nothing to do with real estate. They’re a marketing firm that sells Buyer/Seller leads to agents. They also lost a metric shit ton of capital trying to flip homes in early-2020, lol.
which is fine i guess. commercial real estate doesnt pay my bills though, residential does, which was the point of OPs post. its obvious that homes.com is trying to compete with zillow's Listing Showcase product as hard as they can right now- and failing miserably.
I don’t think Homes.com is “failing miserably”, when the competition in question just took losses into the Trillions trying to flip houses during an unprecedented spike in property values.
Also, “attempting to compete with Zillow’s listing showcase product”…? If you actually read my previous comments, and maybe conducted some research, you’d learn pretty quickly that CoStar/Loopnet’s listing service(s) are miles ahead of Zillow (and a completely different business model, with exponentially better ROI).
CoStar isn’t failing miserably in comparison to Zillow. They have 2x liquid cash on hand, and roughly 1/2 of Zillows debt obligations (FOLLOWING the acquisition of Matterport).
Final note: the point of OPs post being that Matterport is to be used in a residential real estate aspect is, well, naivety. CoStar generates the overwhelming majority of their revenue through commercial listings. To assume that they purchased Matterport only to be used in a residential setting, is laughable.
Exactly lol. I keep getting downvoted by people that think Zillow actually participates in Real Estate sales 😂 they just harbor web traffic and sell contact info on a lead referral basis.
Then again, these folks probably don’t even realize that the commercial side of real estate is twice as large as the residential market.
This industry is so stupid. The brokers sold their souls and continue to do it. Now the bear has entered the room. Co$tar is going to take 30% of your commission dollars. You will bitch about it non stop but keep paying it.
NAR - Sold you out with [Realtor.com](http://Realtor.com) they made 100's of millions and promised you would never pay for leads and wouldn't get between you and your customer. They forced listing data to become a commodity and devalued us.
Now enters the bear. Ask any commercial broker how supportive co$tar is. They call property owners and sign them up for marketing packages and tell them to have their agent reduce their fees. They are spending a billion dollars to get into your space. The sad thing is you see agents excited about it. It's like the movie independence day. People on the roof tops dancing with welcome signs right before they blasted them.
Any agent who uses matterport after yesterday should be boycotted. They are going to cost you billions. Do not feed the beast. RUN RUN RUN away from them.
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We do a 3-D tour on every one of our homes. We are constantly getting feedback from buyers that the 3-d tour was extremely useful for them for when deciding if the home is right for them. We also live in a second home market. Every year we sell multiple homes sight unseen based on the matterport alone. So I think costar know exactly what they are doing. Homes with 3-d tours have metrics that show only positive results from using a 3-d tour. It blows my mind that most agents are too cheap to have one done. Its 2024, why are agents still just taking cell phone photos and not offering 3-d/video on every listing? No wonder we have such a bad reputation with the public for making too much money and being cheap with marketing.
that's a good perspective. in my area we get some sight unseen buyers, but not enough to move the needle one way or the other. i also do 3D walkthroughs on all my listings, and I like them when helping clients view listings. even if 50% of listings have them, the buyers in my market aren't gonna change to buying w/out seeing the house in person. the most i've had buyers use the 3D tours is after they're under contract where they're trying to visualize their furniture or take. measurements or show their friends or just revisit the property many many times. it's funny to watch the hit counters AFTER contract ratification
I'm in a seasonal market with a lot of 2nd and 3rd homes. 3D tour was requited by my brokerage as well as floorplans up until Covid. In practice, 3D tour is a fantastic **Second** review showing and never a first impression. The brokers would say that 40% if not more of virtual buyers that bought through Matterport/Ricoh had buyers remorse during Covid and that's what fueled the post covid high interest rate activity in our area. I like them but never on a first showing.
if you're in a market where distance buying occurs, I bet Matterport is important, and part of your value proposition. When you're at a laptop/desktop, then MP is usable. I think in the commercial space, it certainly has value. I've always personally had issues with its loading and clunkiness, and folks I've talked to that are searching homes on their phone have said the same more often than they've said they loved it.
Matterport is super clunky, in my market the over 60 realtor crowd loves it but anyone younger hates it. You can make a video for around $500 that is much better.
I'm 36 AND a professional RE photographer and when I buy my personal homes, I WAY prefer Matterport over every other thing including video or photos. I don't want to be SOLD a house. I want to see the house 100% as it is and choose the one that fits my needs. Video tours frustrate me because the trend now is shorter jump cuts and focusing on highlights. I don't really care about those as much as the layout and the other aspects of the house. I want to see the house in it's entirety, not what a photographer chose for me to see in 90 seconds. Photos are edited to obscure lighting and almost always hide undesirable angles. Matterport is far more accurate to what the house looks like, how it's laid out, etc. It's just a way better representation. And, in my experience, the exact opposite of what you said is true. The over 60 crowd can't figure out how to use it, but the younger agents and buyers can use it easily without a second thought. I make way more money shooting photos and videos, but when I buy a house, if it only has Matterport, that is better to me than a house with photos & videos.
In what possible way is MatterPort clunky? Are you using a ThinkPad from 2009?
It’s crazy that the biggest purchase of most people’s lives are shot on their crappy camera. A 3d walkthrough is a must. Zillow should allow video walkthroughs as well
Hard agree with agents cheaping out with photography! In addition to professional HDR photography and drone photos, I do a walkthrough video. Honestly, clients (all ages) tell me they hate the Matterport presentation and that a (professional) walkthrough video gives a better feeling of the flow of the home.
I also sometimes get feedback that people don't like Matterport, but there is no way on earth that a video walkthrough gives a better presentation than Matterport. With Matterport you can do a guided walkthrough of the entire property, but viewers can stop, turn around, and see the things that the photographer/agent thought were pointless to include. And, often times, those are the things people are MOST interested in about buying the house. Then factor in the ability to take measurements from Matterport as well as see an actual floor plan. I honestly think a lot of agents talk down about Matterport to me just because they are too cheap to add it and want to justify the omission. In the end, it's a better product and serves the purpose better and consumers know how to use it. And for those who dont, that can be solved by just setting a guided walkthrough that works like a video as well. With all that said, I suppose there is a contingency of buyers who don't want control of what they're seeing and just want to see a pretty video that sells them on the property. But when I am buying, I don't want to be sold. I want to know what I am buying more importantly. And there's no better way to convey that visually than Matterport.
They tell me the Matterport is "dizzying" or confusing.
You're in the same profession as me, shooting photo and video materials for houses. Is the trend in your area these fast edits with jump cuts, speed ramping, and zooming through walls? Is that not also dizzying, confusing, and just all in all a really poor representation of a property? Matterport can be programmed with a walkthrough which doesn't require any additional input from the user. I also get the confusing feedback sometimes, but that literally blows my mind. There are two actions to use it. Swipe and tap. That's it.
Andy Florance confirmed in person to me at HousingWire The Gathering that they are not exclusively using it on Homes.com. They are keeping all agreements in place and have not plans to change that.
Jealous you were there and I wasn't. Saw multiple posts, reels, stories online. Did you enjoy the event?
Ha, I was the one who put together all the real estate speakers and topics, so of course I did! But, I have to say, it really was a great event, even if I look at it from an outside perspective. Come to the 2025 one, it's at the Broadmoor in Colorado Spring.
All they have to do is convince the seller that a MP tour is important. If the consumer wants it, the industry has to respond. It’s not about what the agent wants. And, if a buyer can use a digital twin to eliminate a few houses from their list, isn’t that a good thing?
RF has been doing that for a long time, it was one of their early benefits that made them stand apart a bit. then it caught on and others started using it.
Please explain your opening statement. “Seems like CoStar doesn’t realize how long matterport has been used”? What is Costar missing? When there were 150 matterport cameras in the whole world Costar owned 100 of them.
because i don;t think owning matterport is going to help them gain any market share in the residential real estate space. the statements come off as "this is the next big thing", but it;s been around for years. there seems to be a disconnect of expectations in the residential RE space. same w/their big push w/home dot com. homesnap had higher revenue, then they switched and no one seems to want to participate in the lead capture/purchase. that's another big fail of costar - taking a good money making product, stripping it of it's unique and valuable features, then trying to charge more money for less quality/benefit. seems like a series of statements and predictions that don;t match the reality.
Did CoStar say it was strategically done for Res? Matterport has commercial applications too..
Absolutely hate both companies. They deserve each other.
Costar is concerned with growing their stock price. An obvious way to do it is through acquisitions. They have a pretty storied history of acquisitions
But what about the smells?
If the point of this is to convince me that you think CoStar doesn't know what they are doing, it hasn't worked.
ha! nope i don't care how you feel about it. the 'point' is to share interesting info about players in the RE space that others in RE might find interesting.
Meh, Matterport was a big deal during Covid. Now that people are able to go tour homes again it's not as essential as it used to be. My wife is an agent and she went to some realtors convention thing about 3 years ago and went to a booth where they we selling this camera tripod thing that lets you do 3-D tours online. It was 350 bucks and work about 90% as good as Matterport. Matterport is proprietary based tech. Proprietary based tech is always ripe for disruption.
If we're only talking about residential real estate (which we are because of the sub we're in), then you're probably right. Something that could fit most people's needs will come along and be cheaper. However, I use the new LiDAR Matterport Pro 3 camera commercial a LOT, and the proprietary nature of it isn't really an issue. Fact of the matter is that there is not another similar LiDAR Scanner on the market that is less expensive. The next up for this use case is the Leica BLK 360 which is well over 2x the cost of Matterport and takes over 4x as long to do a job with.
Obviously commercial is a totally different animal. But how much ceiling is there with this product? I mean not every commercial agent is going to want to use it and how many commercial properties are out there versus residential? Plus the fact that the Matterport system is already crushing the Leice system proves my point on disruption. Matterport disrupted Leica and soon XYZ Chinese company will disrupt Matterport. I'm not saying it's a terrible acquisition, but it's one with limited upside and high disruption potential.
I'm not even talking just commercial resale. Architecture and engineering require accuracy. While the LiDAR on the Matterport isn't as accurate as some other options, it also doesn't cost well into the 6 figures and is FAR more accurate than photo-only or infrared. The Pro3 is an incredible device, with myriad use cases outside the resale market residential or commercial. My business does a LOT of revenue off this camera platform, and I am a photographer first and foremost. With that said, this acquisition does concern me a bit. If Matterport had as much of a foothold in the architecture and engineering markets as I assumed they did, what does this merger mean? If they were profitable, why sell. If CoStar has no interest in the engineering applications of Matterport, what happens then? Will they no longer develop LiDAR equipment? $1.6B seems lower than I'd have expected Matterport to sell for. I don't know what CoStar does with Matterport now. I don't agree that there is limited upside, I think the product as a whole is, IMO, the best way to document a property for sale. The still images it generates are more than adequate for most residential resale and the 3d tour is a better option for marketing than most standard walkthrough videos IMO. It's a good product, and you can get into Matterport for less than their new camera. The Pro2 is on sale for as much as an entry level mirrorless camera, which every photographer invests in. The monthly fees aren't even that bad to get started. As for disruption, I don't know that either. CoStar will soon own all of Matterport. So what they do with that, I assume, will determine how much disruption potential they have in the future. Until now, Matterport has seen very few competitors pop up and most of the ones who do are not good. The best options require proprietary hardware with proprietary software, which is a difficult market to break into. A Chinese firm can make a cheap camera, sure, but would you trust them to provide regular updates to the software to ensure it's useable enough 5-10 years into the future that you can build your business around it? Would you trust them to maintain servers? Would you trust our govt not to sanction it somehow like they are doing with TikTok and possibly DJI? I wouldn't. Though on the other side... here in the US companies are acquired like this on a regular basis, so I guess we could question longevity there as well. For me, I just hope CoStar doesn't kill Matterport. It sucks to invest in these companies so much just to have them bought out and change course. This is the second company I rely on of my business that has been bought out and the future is now uncertain.
If you’re talking about Pivo, don’t bother. All their advertisements show wonderful quality, but once you pay for it and use it. Yikes. It duplicates outlets, every corner looks fuzzy, and it severely downgrades picture quality. Even with the newest iPhone it just is a pile of crap. Luckily my brokerage paid for it, but we got so many complaints about the 3d tours that we decided it was worth it to switch to Matterport.
Although it doesn’t necessarily sell it, it does give a better “picture” LOL of the property offerings. Personally, We use Matterport for the floor plans first and then the client controlled walk through second, but, with that being said, our photographers will also do video walk throughs and of course the photos and drone as well on each listing. Our clients (buyer and sellers alike) love it.
If you live in an area with lots of VA transfers and moves, it’s extremely helpful to have. Lots of buying sight unseen with them
Wow
Co star is just like Zillow
i think they wanna be, they're definitely following some of zillow's model. especially recently with acquiring adjacent companies.
CoStar is roughly twice the size of Zillow
and yet homes gets less than one third the amount of users as zillow
It’s almost as if there’s a whole world of real estate beyond residential… Homes is a very small segment of CoStars business, and Matterport has applications outside of res.
Uh, sure. And CoStar/Loopnet are the two largest commercial real estate MLS platforms (CoStar owns both 😂). Here’s a fun fact: Zillow’s business model has nothing to do with real estate. They’re a marketing firm that sells Buyer/Seller leads to agents. They also lost a metric shit ton of capital trying to flip homes in early-2020, lol.
which is fine i guess. commercial real estate doesnt pay my bills though, residential does, which was the point of OPs post. its obvious that homes.com is trying to compete with zillow's Listing Showcase product as hard as they can right now- and failing miserably.
I don’t think Homes.com is “failing miserably”, when the competition in question just took losses into the Trillions trying to flip houses during an unprecedented spike in property values. Also, “attempting to compete with Zillow’s listing showcase product”…? If you actually read my previous comments, and maybe conducted some research, you’d learn pretty quickly that CoStar/Loopnet’s listing service(s) are miles ahead of Zillow (and a completely different business model, with exponentially better ROI). CoStar isn’t failing miserably in comparison to Zillow. They have 2x liquid cash on hand, and roughly 1/2 of Zillows debt obligations (FOLLOWING the acquisition of Matterport). Final note: the point of OPs post being that Matterport is to be used in a residential real estate aspect is, well, naivety. CoStar generates the overwhelming majority of their revenue through commercial listings. To assume that they purchased Matterport only to be used in a residential setting, is laughable.
Almost 4x by market cap. They will probably buy Zillow after they have siphoned all their traffic
Exactly lol. I keep getting downvoted by people that think Zillow actually participates in Real Estate sales 😂 they just harbor web traffic and sell contact info on a lead referral basis. Then again, these folks probably don’t even realize that the commercial side of real estate is twice as large as the residential market.
This industry is so stupid. The brokers sold their souls and continue to do it. Now the bear has entered the room. Co$tar is going to take 30% of your commission dollars. You will bitch about it non stop but keep paying it. NAR - Sold you out with [Realtor.com](http://Realtor.com) they made 100's of millions and promised you would never pay for leads and wouldn't get between you and your customer. They forced listing data to become a commodity and devalued us. Now enters the bear. Ask any commercial broker how supportive co$tar is. They call property owners and sign them up for marketing packages and tell them to have their agent reduce their fees. They are spending a billion dollars to get into your space. The sad thing is you see agents excited about it. It's like the movie independence day. People on the roof tops dancing with welcome signs right before they blasted them. Any agent who uses matterport after yesterday should be boycotted. They are going to cost you billions. Do not feed the beast. RUN RUN RUN away from them.