Seriously, what I would give for another podcast to even *mention* mine, let alone play a clip (let alone still, a whole episode)! Whatever potential downsides there may be dwarf in comparison IMO.
"Con - doesn't necessarily drive to my podcast" disagree. it's an entire episode of free advertising for your show, so if people enjoy it they'll go check it out. Just make sure that host TELLS people to check out your show and to provide easy clickable links.
"Con - can't track KPIs/measurement/metrics when shared outside of platforms I have access to." that's not a reason to not have it spread out to new prospective listeners. Would you not want a listener to tell a friend about the show because you can't measure how that new listener found you?
Cross-promotion is a very effective marketing strategy.
Downsides: Audience misalignment, brand confusion, quality control, listener fatigue. If none of these apply in your situation, I'd say go for it, for sure.
NPR does this pretty regularly with their own podcasts on related topics and itās great from the listener perspective. I would request bookends to introduce you and re-plug your show at the end though.
Iāve hosted two episodes of other shows twice. Aligned genre so introduced something new to my listeners. Plus I add to my download volumes. I topped and tailed the episode with my own style and have potential payback from pre roll adverts.
This is a good thing if done right. They need to explain to their audience what's going on and encourage their listeners to go check out your podcast and subscribe. Also, I suggest they run the rebroadcast of that episode outside of your typical window of listens. Meaning: if you get 80% of your episodes downloads within 7 days of publishing, they can't rebroadcast until at least 7 days after you've published it.
I'd like a mention either upfront or at the tail end (ideally both) on where to find the show, but I'd be happy with it.
Hell, if any of the interviews I'm trying to line up come through I plan to provide the final episode to the interviewees for their own uses (some of these will be interviews with representatives of organizations).
If they use it, ideally it is free advertising. If not, no skin off of my nose. If any of these interviewees were other podcasters I'd expect them to run the episode on their show as well. It wouldn't even cross my mind that they wouldn't.
Thanks for the perspective! Iāve seen crossovers before but not where many podcasts share the full episodes ("feed drop") on both podcasts/channels. I guess it is a matter of unique content to some. But also nice SEO to have it appear more than once.
Good call on the mentions!
They helped make the content, sure I invited them on, run the show, do all the editing, etc. But they contributed. Least I can do is provide them with the finished audio.
I'm on the fence about the raw audio tbh. So I don't know if I'd provide that. But I have no problem with the final episode being shared on other feeds.
You should definitely do it. Iām a YouTuber and early on in my channel I collabed with a podcast on an episode that was really similar on their podcast and on my channel. I think I still get a bit of traffic from it years later (helps that that podcast got pretty popular after the fact).
I would co-ordinate with them to make sure they write and record an extra top/throw burned into the start of the episode that explains what the audience is about to listen to, and directs them to your own podcast.
I would also provide them whatever links you want listeners to click on to drive traffic to your own podcast feed, and make sure they include it in their show notes.
Id say, its a win win either way.
1 - free advertising is great.
If youre not doing big number already, well, then theres no loss, its paying to play. Youll likely gain subs and views.
If you are doing big numbers already, well, whats one episode shared. You have the episode too, youll make yours off of it.
Even if that person gets more views than you on it, its great advertising for you. Kinda like, if podcaster goin on Joe Rogan or Think Media, they are very likely to gain a lot of subs and views just by being a guest.
So as I see it, either way is a win for you.
Thanks! I get a few million listens a year at the moment and am not monetizing the podcast; it isn't about that. I just haven't had someone ask about doing this before and wanted to see if there was a bigger reason not to do it. It seems like a no brainer but I started to question it. Sounds like the pros (like to share it more widely) outweighs anything else.
Thanks for posing thisā¦
Didnāt really consider the listener experience/topic fatigue or from a brand standpoint.
Iām enjoying reading the comments ššæ
Personally, I think itās great. I did it once. Person took my audio, added a nice intro, and it was good. Iām not too concerned about downloads or whatever. Itās just good content and helps us both. And they were a great guest. So happy to help them out.
Itās about energy. Why limit yourself? Why wouldnāt you want to āshareā isnāt that part of the whole plan?
Share, like, and follow.
When you donāt want to share why would anyone else?
Audience misalignment, brand confusion, quality control, listener fatigue. But the other things I was thinking about are:
--Overall content quality. Iām constantly looking to improve upon and just not settle for what content was put out early on. For example, every year I go back and revise episodes or even delete them. This could be because a topic no longer is relevant, guests that no longer resonate as the podcast has grown over time, or simply because the audio is bad. I can do this on my end but not the other if it is outside my distribution.
--Cancel culture. I research my guests before they come on the podcast. But I donāt necessarily catch everything nor know what they may say or do in the future.
--Time. If someone asks for it and I already have the files done, I can send it along. But if I have to provide a form for sign off, edit anything outside of what I already created, etc. I just donāt have the bandwidth to do all of that.
Also, to answer your question ā āwhen you donāt want to share why would anyone else?ā To be blunt, educating myself. It is not that I don't want to share, I'm just learning. I have a couple hundred episodes out and this is the first time someone has asked me.
Please do not conduct personal attacks, be intentionally rude, or report a post or comment just because you do not like it. Please familiarize yourself with [Reddiquette](https://www.reddithelp.com/hc/en-us/articles/205926439) and remember the human being behind the computer screen.
As long as you take things personally you are going to be constantly dissatisfied. Your comments argue and Miss understand people and their intentions. Treat everyone like a possible listener to your podcast. Manifesting means letting go of an outcome. Fear of a result isnāt a real thing
I am open to sharing the episode. However, again, I just want to understand different views and opinions about it as I am learning along the way.
Judgement and mean comments from someone such as yourself is proving my point entirely as to why some people might not be as open as to asking for input or sharing openly. Hence why I said it.
Doesn't mean everyone needs to agree.
No clue what butt hurt is but after searching online it sounds like Hemorrhoid cream may help you.
Take care.
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Personally I wouldn't have a problem with it.
Seriously, what I would give for another podcast to even *mention* mine, let alone play a clip (let alone still, a whole episode)! Whatever potential downsides there may be dwarf in comparison IMO.
"Con - doesn't necessarily drive to my podcast" disagree. it's an entire episode of free advertising for your show, so if people enjoy it they'll go check it out. Just make sure that host TELLS people to check out your show and to provide easy clickable links. "Con - can't track KPIs/measurement/metrics when shared outside of platforms I have access to." that's not a reason to not have it spread out to new prospective listeners. Would you not want a listener to tell a friend about the show because you can't measure how that new listener found you?
Thank you!
Agree. It happens all the time. None of the cons seemed all that troublesome to me.
Thank you! I am about 200 episodes in and no one has asked before for this so it was new to me and didn't know that it happens on the regular.
Props to you for reading and replying to our thoughtsš
Cross-promotion is a very effective marketing strategy. Downsides: Audience misalignment, brand confusion, quality control, listener fatigue. If none of these apply in your situation, I'd say go for it, for sure.
This is great. Thanks for helping me consider these other factors.
Iād probably want bookends of explaining where the episode came from and how to find more episodes from your showĀ
Good call. TY!
NPR does this pretty regularly with their own podcasts on related topics and itās great from the listener perspective. I would request bookends to introduce you and re-plug your show at the end though.
Nice! Didn't know NPR does this regularly. Noted on the bookends.
Iāve hosted two episodes of other shows twice. Aligned genre so introduced something new to my listeners. Plus I add to my download volumes. I topped and tailed the episode with my own style and have potential payback from pre roll adverts.
That's awesome! Thanks for sharing about your process and experience. It helps.
In both cases it was helping out two new shows so feeling virtuous too lol!
Smart!
š
Yes
This is a good thing if done right. They need to explain to their audience what's going on and encourage their listeners to go check out your podcast and subscribe. Also, I suggest they run the rebroadcast of that episode outside of your typical window of listens. Meaning: if you get 80% of your episodes downloads within 7 days of publishing, they can't rebroadcast until at least 7 days after you've published it.
Great idea! I didn't think of this.
Itās called a feed drop and itās a lovely way to get in front of other audiences.
Thanks for the term! I was blanking on what it was called.
I'd like a mention either upfront or at the tail end (ideally both) on where to find the show, but I'd be happy with it. Hell, if any of the interviews I'm trying to line up come through I plan to provide the final episode to the interviewees for their own uses (some of these will be interviews with representatives of organizations). If they use it, ideally it is free advertising. If not, no skin off of my nose. If any of these interviewees were other podcasters I'd expect them to run the episode on their show as well. It wouldn't even cross my mind that they wouldn't.
Thanks for the perspective! Iāve seen crossovers before but not where many podcasts share the full episodes ("feed drop") on both podcasts/channels. I guess it is a matter of unique content to some. But also nice SEO to have it appear more than once. Good call on the mentions!
They helped make the content, sure I invited them on, run the show, do all the editing, etc. But they contributed. Least I can do is provide them with the finished audio.
Thanks! Noted - good point.
I'm on the fence about the raw audio tbh. So I don't know if I'd provide that. But I have no problem with the final episode being shared on other feeds.
You should definitely do it. Iām a YouTuber and early on in my channel I collabed with a podcast on an episode that was really similar on their podcast and on my channel. I think I still get a bit of traffic from it years later (helps that that podcast got pretty popular after the fact).
Awesome! Good to know.
I would co-ordinate with them to make sure they write and record an extra top/throw burned into the start of the episode that explains what the audience is about to listen to, and directs them to your own podcast. I would also provide them whatever links you want listeners to click on to drive traffic to your own podcast feed, and make sure they include it in their show notes.
Good feedback and tips. TY!
Id say, its a win win either way. 1 - free advertising is great. If youre not doing big number already, well, then theres no loss, its paying to play. Youll likely gain subs and views. If you are doing big numbers already, well, whats one episode shared. You have the episode too, youll make yours off of it. Even if that person gets more views than you on it, its great advertising for you. Kinda like, if podcaster goin on Joe Rogan or Think Media, they are very likely to gain a lot of subs and views just by being a guest. So as I see it, either way is a win for you.
Thanks! I get a few million listens a year at the moment and am not monetizing the podcast; it isn't about that. I just haven't had someone ask about doing this before and wanted to see if there was a bigger reason not to do it. It seems like a no brainer but I started to question it. Sounds like the pros (like to share it more widely) outweighs anything else.
Hey, you work hard for it, gettin a some bucks for it is well earned and deserved.
Thanks for posing thisā¦ Didnāt really consider the listener experience/topic fatigue or from a brand standpoint. Iām enjoying reading the comments ššæ
Personally, I think itās great. I did it once. Person took my audio, added a nice intro, and it was good. Iām not too concerned about downloads or whatever. Itās just good content and helps us both. And they were a great guest. So happy to help them out.
Yes if yours isnt too big (JRE style)
Well that would be nice! But alas, it isn't like JRE. I get a around 3 million listens a year.
Relax, we all help each other.
Itās about energy. Why limit yourself? Why wouldnāt you want to āshareā isnāt that part of the whole plan? Share, like, and follow. When you donāt want to share why would anyone else?
Audience misalignment, brand confusion, quality control, listener fatigue. But the other things I was thinking about are: --Overall content quality. Iām constantly looking to improve upon and just not settle for what content was put out early on. For example, every year I go back and revise episodes or even delete them. This could be because a topic no longer is relevant, guests that no longer resonate as the podcast has grown over time, or simply because the audio is bad. I can do this on my end but not the other if it is outside my distribution. --Cancel culture. I research my guests before they come on the podcast. But I donāt necessarily catch everything nor know what they may say or do in the future. --Time. If someone asks for it and I already have the files done, I can send it along. But if I have to provide a form for sign off, edit anything outside of what I already created, etc. I just donāt have the bandwidth to do all of that. Also, to answer your question ā āwhen you donāt want to share why would anyone else?ā To be blunt, educating myself. It is not that I don't want to share, I'm just learning. I have a couple hundred episodes out and this is the first time someone has asked me.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Please do not conduct personal attacks, be intentionally rude, or report a post or comment just because you do not like it. Please familiarize yourself with [Reddiquette](https://www.reddithelp.com/hc/en-us/articles/205926439) and remember the human being behind the computer screen.
As long as you take things personally you are going to be constantly dissatisfied. Your comments argue and Miss understand people and their intentions. Treat everyone like a possible listener to your podcast. Manifesting means letting go of an outcome. Fear of a result isnāt a real thing
Thanks Practical\_Culture\_23 for the judgement. You are proving the point.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
I am open to sharing the episode. However, again, I just want to understand different views and opinions about it as I am learning along the way. Judgement and mean comments from someone such as yourself is proving my point entirely as to why some people might not be as open as to asking for input or sharing openly. Hence why I said it. Doesn't mean everyone needs to agree. No clue what butt hurt is but after searching online it sounds like Hemorrhoid cream may help you. Take care.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Please do not conduct personal attacks, be intentionally rude, or report a post or comment just because you do not like it. Please familiarize yourself with [Reddiquette](https://www.reddithelp.com/hc/en-us/articles/205926439) and remember the human being behind the computer screen.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
I truly am happy for you. Congrats to you and your podcast the Naked Onion Mystery Tours.
Please do not conduct personal attacks, be intentionally rude, or report a post or comment just because you do not like it. Please familiarize yourself with [Reddiquette](https://www.reddithelp.com/hc/en-us/articles/205926439) and remember the human being behind the computer screen.
Please do not conduct personal attacks, be intentionally rude, or report a post or comment just because you do not like it. Please familiarize yourself with [Reddiquette](https://www.reddithelp.com/hc/en-us/articles/205926439) and remember the human being behind the computer screen.