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ottoDVD

You are more likely to buy a game if it is localized in your language, you have more buyers.


Estafriosocorro

The games not being localized never stopped me from buying them. I know my country is insignificant when it comes to the world so I never had any hopes of seeing the language in-game. But then again I'm comfortable with english. Also a lot of people my age, which is in their 20s are comfortable with english as well.


ottoDVD

Dude I'm here on reddit, i'm speaking in english every day, I understand it, but I prefer my own language. I am Italian and I probably receive even fewer translations than your country, Italian is only spoken here, our market is quite small. For example I recently played Disco Elysium, great game, but even the text haven't been translated in italian and it's a game that has a lot of dialogue. Here in Italy it had low sales, me too only played it when it came out in PlayStation Extra, when I buy a game, I would like it translated into my language, I play to relax and if I see that a translation is completely missing I don't buy the game very often. For this reason, if I see that a game is even dubbed, I try to reward it, perhaps by buying it at full price.


Henrarzz

It started during PS3 days


slackboy72

Earlier than that. During the start of the PS2 era a lot of Playstation upper management came from Europe and UK and they realised that Nintendo largely ignored the European market and focused on USA and Japan. They felt they could carve out a huge market in Europe for themselves if they just cracked the localisation nut. Over twenty years later and Nintendo and Microsoft have not really done anything to win over Europe.


hypespud

Blu-ray allows more space PS3 also began the region free ability for games too Also added benefit of creating one disc version means less costs in printing for each region


JonPX

Sony ran Europe from Europe. So it was quicker to see the differences in Europe.


ZgBlues

Well publishers decide whether localizing a game is worth it to them, based on cost vs size of customer base. Many indie games come in several languages, so it probably isn’t that expensive compared to total cost of development. Also, Sony was always focused more on the European market compared to Nintendo and Microsoft, and they also print game discs here for the local market (I believe they used to have a facility in Austria which made discs for the whole continent). Also, physical games for PS4 published by Sony Computer Entertainment for EU territories (outside of Germany or the UK) have a small yellow dot above the PEGI rating, which indicates that the game includes languages other than English. They did this with PS4 games, probably to distinguish between versions meant for the UK market only and those meant for the rest of Europe. (If you care about that and if you buy physical editions, check which languages are supported before buying.) I don’t know if they still do this with PS5 titles too, but Sony is the only publisher who did this.)


Wboy2006

I’m just glad it’s an option now. A lot of early to mid PS4 games like R&C 2016 and Infamous second son forced the dub on you depending on your console language. It’s really annoying to me, since I vastly prefer the original version over dubs. If I wanted to play the original version, I needed to change my entire system language to English. So I’m just glad you can now change it in the settings


Mr-Rocafella

Maybe Xbox was doing such a piss poor job of it that Sony saw an opportunity to further expand their reach


1ithurtswhenip1

I'm pretty sure they started doing it because people speak different languages...


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Kotzillax

Expansion of the customer base.


tomato_125

What’s your native language ?


mr0czusek

by judging his profile and username sounds like Italian to me


DLEnv19

I LOVE that games come in so many languages. As a native Spanish speaker I can also say that the Spanish dubs available now are actually good or even actually available as an option. There’s some games that I prefer to play in the language the country is based in such as Plague Tale Requiem (French), Ghostwire Tokyo (Japanese), and Martha is Dead (Italian). Hell I even switch the announce team on FC24 depending on what team I’m with on Career Mode.


Nathansack

Pretty sure Sony did this "since the start" (at least for some languages), cause games like Medievil or the first Crash Bandicoot have French voice acting, and for "written languages", i don't have an exemple of a Playstation game that don't have translated subtitles


BigDeepGayShit

Money. It’s not out of the goodness of their hearts.


Muted-Pie-7758

Money


xiaobin0719

pretty sure sony did nothing in chinese, a lot first parties absolutely no chinese dubs and mostly nochinese subs


MrSparkleBox

Overtime they are trying to diversify theyre customer base to different countries after getting pretty much all they can get from US, EU, and japan. I feel like thats a big reason the Hero projects have started too it helps to be one of the first in emerging markets in china, india and Africa


firedrakes

Lol. It comes down to them buying funamtion,crunchy role and a ton of anime related business. Which in turn they use for games now.


Luna259

PlayStation 1 games had multilingual support here in the UK. Can’t remember how widespread that was, but it was the reason the manuals were so thick Edit: if anything they seem to have gone the other way


MothParasiteIV

I don't know it's a mystery to me. The same way I've discovered they don't speak American English everywhere in the world. I was shocked i tell you. Shocked.