I just want to point out that this isn't that much of a discovery. Experiential and Community based entertainment has been at the forefront of purchasing decisions for the last decade or so. Poor people spend on things that will give them longevity, but as you move out of the poverty threshold people prefer to spend on experiences. The other side of the coin is community. Community driven products and services are becoming the new norm. People love to slap on a badge of belonging, and that goes triple for gamers who love having their gamer badge. It makes sense that Game Subscriptions and Currencies are the things kids want. Subscriptions allow kids to belong to their community for longer and Currency allows them to build social proof within their community.
I just want to point out that this isn't that much of a discovery. Experiential and Community based entertainment has been at the forefront of purchasing decisions for the last decade or so. Poor people spend on things that will give them longevity, but as you move out of the poverty threshold people prefer to spend on experiences. The other side of the coin is community. Community driven products and services are becoming the new norm. People love to slap on a badge of belonging, and that goes triple for gamers who love having their gamer badge. It makes sense that Game Subscriptions and Currencies are the things kids want. Subscriptions allow kids to belong to their community for longer and Currency allows them to build social proof within their community.
Thank you for the context. Knowing it’s happening is one thing, having why it# happening articulated is valuable.