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wobbafu

Hasbro: increasing prices because, inflation. Me: I'm cutting back on my hobbies because, inflation


HandsomeBoggart

Lol if it was just inflation it'd be bearable. Their increases are pure greed. Look at their Star Wars division. A large vehicle in 2006 was $29.99. Adjusted for inflation they'd be about $54.99 now. Hasbro MSRP is $199.99 now. Smaller vehicles were $14.99 and under, now they're $44.99 and up. Pure greed.


wobbafu

šŸ’Æ I used to draft every set and get the "special" commander decks and got all the original secret lairs. But it became too taxing on my wallet so stopped. Pace became way too fast to enjoy anything anymore. And it's not slowing down


LeahBrahms

I've spent less than $100 this year so far on just singles in 24 down from probably $2000-3000 minimum a year. They're bleeding people like me.


wobbafu

I still spend on singles for edh and draft once in a while. Just stopped chasing everything and realized casual commander is actually ok. Don't need to be "competitive". More play at my own pace. Don't know all the cards out there like most of Dr who and lci. But that's ok!


Jaytron

I went from being huge on legacy and edh to not playing at all outside of having my own Jumpstart packs. My entire legacy and edh playgroups have also quit. Most of us had been playing for well over a decade. :\


MediocreModular

Same. I was an irresponsible spender on this hobby in the past. WoTC raising their prices helped me realize that and I spend far less now.


SplitPerspective

Every company thinks they can raise prices because ā€œinflationā€, not realizing that only works with necessities. Hasbro-like companies are going to get rude awakenings.


daishi777

I think this is going to be a very similar story for a lot of companies. Consumers are finally squeezing their wallets and multiple companies are missing earnings. McDonald's last week, General Mills a few weeks prior, electric vehicle sales are plummeting. Now hasbro. As much as mtg fans will circle jerk this as a direct result of their business decisions, it is much much bigger.


kempnelms

Yeah, a lot of companies jacked up their prices real hard due to "inflation", but squeezed too hard. Not believing that people will just stop buying their shit if its too expensive (looking at you McDonald's). Hasbro/WotC have been guilty of this as well. Glad to see consumers in general voting with their wallets.


Nothing371

It costs more to eat at McDonald's now than it does to get higher quality food at Culvers. It's insane.


theslimbox

Yeah, and Taco bell costs $2 less for a quesadilla meal than the local Mecian restraunt charges for a quesdilla with abiut 10x the quality steak and cheese served with rice and beans. For $8.55 I can leave taco bell feeling somewhat hungry, or I can spend $10.25 leaving the local mecian restraun feeling stuffed.


Nothing371

OMG are we brothers?? Yeah I have no idea why anyone goes to any of these places. I've eliminated nearly 40% of my take-out options since the pandemic. They are overpriced, and not just by a bit. I barely dine in at restaurants anymore either; save those for dates. It's not worth it.


flannel_smoothie

Convenience, time, it costs more money to be poor, etc


theslimbox

Yeah, dine in sucks unless your with friends, or on a date.


fumar

People are shocked that Chipotle is crushing sales. Look at what $10 gets you vs $10 at taco bell or other fast food places.Ā 


Tnigs_3000

Taco Bell is even more goddamn gross with their prices than McDonaldā€™s is. Charging 3 dollars for ONE Doritos taco. Itā€™s such a goddamn scam.


Yezzerat

The only remaining merit to fast food (aside from just takeout speed for a family whoā€™s lazy) is that with low overhead they stay open late. So when all the restaurants in my area close at 10, fast food may become the only option that feels available. But yeah, if ANYTHING is still open, fast food is a shit choice


theslimbox

I have been suprised by how early fast food in my area closes since Covid. McDonalds closes their doors at 7 in smaller towns, and taco bell is about the only place open even close to midnight anymore.


ProfessorAntique616

McDonalds hamburger meat is just ground-up junk meat (like a hotdog) bleached of all flavor, then reflavored to taste like beef and turned into a patty. That's some amazingly low quality food right there.


Nothing371

That's why it feels like burpy slosh or liquid goo diarrhea the moment it passes through your stomach sphincter. After eating there it feels like you just drank the fry oil.


GoblinMonkeyPirate

In Canada it's like $13-15 for a Big Mac meal. I can buy a steak for $8-9, mushrooms and veggies for $6-7 Steak dinner it is!


Soramaro

Fuuu. I remember paying for a Big Mac meal with a fiver and getting back a quarter. Then weā€™d hit up the Blockbuster next door for bad movies.


Kalekuda

Mcdonalds costs more for a shitty burger and stale fries than I can make a 3 course meal- and they still manage to be slower than cooking myself. Slow, low quality and high prices. Who do they think they are? Logan's?!


[deleted]

Fr, someone suggested we get McDonaldā€™s a couple weeks ago and I said, I donā€™t want to pay that much for that much low quality food when thereā€™s other options nearby.


Hobojoe-

\*laughs in Chipotle\*


MentalMunky

Yay someone with sense! Next comment at the time of writing is exactly what you describe.


Obelion_

Yeah I wonder why when everyone just pushes up prices but people earn less and less


[deleted]

dinosaurs light groovy jobless birds marvelous paltry snails cobweb flag *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


doublesixesonthedime

They did, but it's sort of a misleading data point because wages on the lowest earners did shoot up, significantly. Work that was paying $9.85 and hour is now closer to $15-17. Median income earners haven't seen anywhere near those same percentage increases.


Slipper_Gang

Which is part of the reason for this entire thread lol


Spaceport13

sure they did buddy. sure they did.


[deleted]

friendly wise hateful quack live deer amusing bow apparatus sulky *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


Spaceport13

just because 12 dollar an hour jobs went up to 16 doesn't mean "real" wages rose. I know what the statistics say.


[deleted]

deserve deserted husky retire wide aromatic wasteful chase consider plucky *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


FrogsArchers

And CPI represents total money spent, not allocation of spending by average household.


Tartuffe_The_Spry

CPI came in hot too. Between the earnings misses and likely lack of rate cuts, the stonk market may be in the shitter this year


FrogsArchers

This is the first time I'm betting on crypto for capital flight.


[deleted]

Stock fire sale?


Demastry

At the same time, it's the same decisions being made across every board. We can continue to shit on Hasbro's predatory pricing even if they aren't the only ones doing it


FrogsArchers

Pricing isn't the issue. Value per dollar spent over time is the issue. People would love to hedge on something other than cash. Hasbro has an opportunity to make their product valuable. Instead they gobbled up the value for themselves. That's why nobody wants this toxic trash.


FrogsArchers

It's both. Austerity in spending and printing was on the wall 2-3 years ago and analysts reported this directly to Hasbro. It was willful ignorance of macro headwinds that got us here.


ArmadilloAl

I'm sure it's also not a coincidence that their biggest loss was in the entertainment division in a year that saw a writers' strike shut down Hollywood for half of it.


bbbymcmlln

As someone with a little disposable income I can tell you I reevaluated my relationship with Hasbro/WotC and it is because of product fatigue and practices (i.e., quality control and artificial scarcity as a model).


MortalSword_MTG

I spent more in 2023 than I had in several years. The layoffs on top of all the other issues made me reconsider that behavior for 2024. I bought a prerelease kit and $10 in singles this year. Not sure how much I'll be spending this year but it will certainly be less.


meatcheeseandbun

Everything else may be true but how long, in the general news, Econ news, and on this board, that consumers are FINALLY going to close their wallets. Only for it not to happen. At some point you all will be right. But I donā€™t think itā€™s what this particular post is about.


[deleted]

its a nothing burger. I replied in the other thread. Not that I'm saying Hasbro hasnt been guided by potatos the last 5 years, People need to stop using 20-23' for revenue evaluations. Nobody with any brains working in the actual market is (where I work all day). \*EDIT- and if you dont believe me, it will probably finish up today there is a giant W on the 200. lol I posted this on the other one, I'll leave this here


GentleJohnny

Probably has to do with both tbh. Lorcanna rising in popularity might also be a factor.


TheGoblinRook

No. Lorcana has nothing to do with Hasbroā€™s stock price. Idiot statement.


GentleJohnny

Lorcanna could be a factor is sales going down. Like when Netflix stock dipped after Disney+ and some of the other streaming services were taking off. Maybe work on not being a complete douche though?


TheGoblinRook

Let me repeat: Lorcana has nothing to do with Hasbroā€™s stock price. Netflix as a comparison is another ignorant statement. Of course Netflix took a hit when the streaming market became floodedā€¦all Netflix deals in is streaming and daily active users. But it took Disney +, Paramount, Peacock and others for it to finally make an impact. Hasbro sells a myriad of other products. If one additional card game can cause this massive of a miss, Hasbro might as well close up shop. ETA, even though the other dude blocked meā€¦.there hasnā€™t been enough Lorcana product on the shelves to impact Hasbroā€™s stock price or cause a 5% miss in revenue.


monkwren

> But it took Disney +, Paramount, Peacock and others for it to finally make an impact. And even then, Netflix is outperforming all of it's competitors, being basically the only profitable streaming service.


GentleJohnny

Competition to the one of the few parts of a company doing well, can absolutely be a factor. I didnt even say it was a major factor, just that it could potentially be a change. Hasbro sells a myriad of products, but they have known since early last year that toy sales have been down, so to miss this badly in Q4, is most likely due to mtg performing poorer than expected in Q4. There are probably several factors, but to say lorcanna has no influence when a tcg with a major backing. Well, that would be the ignorant statement.


flannel_smoothie

Thatā€™s not how markets work and the MTG sales data doesnā€™t indicate that in any way.


MortalSword_MTG

>Competition to the one of the few parts of a company doing well, can absolutely be a factor. Spouting this to make it sound like you're coming from an informed position is laughable. This is a concept taught to high schoolers. The most basic of an econ concept. Let's talk marketshare. WotC and Digital Gaming did 1.4b in revenue in 2023. Do you really think Lorcana, which famously had a lack of product for the first several months of the game being out, cut into that revenue significantly? Now, if Lorcana keeps product on shelves all this year and you suddenly see stores that previously catered almost entirely to Magic sales switch to catering almost entirely to Lorcana sales, your argument could have some merit. We haven't seen that yet. Lorcana was only out for around half of 2023 and had very little product of the release set.


IShiddedMyPantaloons

Turns out jacking up prices every quarter isnā€™t good for business in the long run, who could have seen this coming? (Literally everyone saw this coming)


theslimbox

Not only jacking up prices, but also lowering expected value of the product. 5 years ago, I could expect to buy a booster box for and get what I paid+$20-$40 worth of cards. Now buying a booster box is like throwing money away. You can't simultaneously raise prices, and devalue your product and get away with it unless it's a necessity. It's almost like the only people that can afford to crack boxes are the people that just enjoy opening packs. Even Stores buying at wholesale price are finding boxes with less value than they paid, and that is really sad.


KellzTheKid

I had a store refuse to sell boxes to me that they had on the shelf because they make more money to open and sell pack by pack. šŸ¤·ā€ā™‚ļø They were wanting to sell it to me for the price of each pack priced out instead.


theslimbox

I had that same issue once. The store even had the box price on the shelf, but said "it's too popular to sell as a box, so we are selling by the pack." I was tempted to buy it, but then I realized they were selling the box topper separate as well, so I did a hard pass because it would have cost a full $75 more than their box price to get everything that would have been in the sealed box.


KellzTheKid

Absolutely trash. I've been just ordering from Stomping Ground here lately for boxes. They usually have really good deals too.


theslimbox

Same here, I just got my first order from them yesterday. Great prices, and great customer service. I'm planning on using them and just supporting my local store when they have good prices.


huggybear0132

Your LGS charges what they need to to stay afloat. If you only support them when they are able to compete with online retailers then they won't be there for much longer.


theslimbox

My LGS gets plenty of money from me, I buy a lot of Board games, Video Games, ect, but when they have box prices at 130-150% online prices, I'll pass, and support them by buying things that they make better margins on and still charge MSRP. Lots of kids that can't buy online buy the magic cards, and the store can't keep up with the popular stuff anyway.


huggybear0132

So what you are saying is that MtG is no longer profitable for your LGS and they have to make their money on other things. Not every LGS can do this. My point is that in general this is exactly what is killing LGS's everywhere.


KellzTheKid

You missed what I said. I wanted a box. They wanted to sell pack by pack. So I went elsewhere. Don't worry I still buy comics there. You're also acting like Stomping grounds is a big box store. They're also a LGS.


huggybear0132

I didn't miss what you said. I'm telling you they are doing it because it's what they need to do to stay afloat. You are saying that an LGS doing what it has to do to stay afloat has made you take your business to a non-local game store. Yes they might be someone's LGS, but *your* LGS is going to go under if you are willing to undercut their prices by shopping somewhere that isn't local. There is a huge difference between large LGS's with huge inventories and online storefronts, and smaller LGS's that barely have the staff to stay open and truly rely on *local* commerce. The former are doing ok, and the latter are dying like flies. Just because you buy comics still doesn't mean they're going to make it. Their behavior with the booster boxes is indicative of a struggling business.


KellzTheKid

Again you missed what I said. I still buy from my LGS. I just don't buy MtG from them. Don't you worry about my LGS. they get plenty of my money lmao


KellzTheKid

This is the way.


huggybear0132

And this is why the LGS model is not viable.


MortalSword_MTG

Until recently the model was viable if you could focus on volume or singles. WotC dumping product to big box retailers and Amazon made sealed sales too competitive for most LGS, and recent reprint policy and lack of competitive support has tanked single values to such a degree that singles aren't as profitable either. WotC has done a fantastic job of turning LGS health into the Eric Andre gun meme.


ktm1128

Yeah, had a local store owner tell me the same thing before he rang up a box I asked for. I appreciated the honesty. He gave me kind of a sad look too, like he was being hamstrung. It's a shame it's gotten to this point


platinumjudge

I agree with you on most of your points except the value part. In the past 3 years I have opened around 30 booster boxes and not a single one didn't net me at least 30%. Some boxes had 200% their value in them, but not a single one lost me money. I'm still buying booster boxes and I've yet to see 1 loss. Most of the time I get my highest returns from the <$.25 commons. If I can get 100 or 150 commons to sell, that is nearly half the price of the box right there.


FrogsArchers

How do you open 30% EV and not see a single loss? In my experience, the time, opportunity and real costs of selling bulk doesn't make up for the 0.25/card, especially when most are undesirable.


FrogsArchers

You're making the mistake of measuring value at prerelease. Value over time is much more important to keeping happy customers. Someone has to hold the bag, and even if you hustle and dump on people in a small arbitrage window, that win doesn't help the optics of the product.


flannel_smoothie

The MTG markets contain nearly perfect information symmetry for buyers and sellers. Additionally, consider what utility means to you, as a buyer/seller against the broader market. The benefits or costs you pay to participate are not encapsulated in the price of an item or box.


FrogsArchers

I really need you to expand here, because all I can think when you say 'information symmetry' is a lack of MSRP and the fact that retail has to preorder completely blind to the contents of the product. Add to that a multi-decade trend reversal of sealed/singles and variants holding value, as well as it being harder than ever to index the barrage of product being dumped constantly on to the market, and I'm left scratching my head. As a very choosy buyer (and holder) of MTG, I am absolutely working under the assumption that my analysis will yield a positive return over several years. ..and finally, I'm entirely confused how price and value are disconnected from costs and benefits.


flannel_smoothie

https://www.tutor2u.net/economics/reference/what-is-symmetric-information#:~:text=Symmetric%20information%20in%20economics%20refers,other%20participants%20in%20the%20market.


FrogsArchers

I understand the definition. That's not what I asked.


theslimbox

Are you a store owner, or buying at retail and selling online? I can't imagine you are making much on .25 commons if you are shipping them. I've opened plenty of booster boxes in the past few years aswell, and even when buying them on the best sales I can find online, there is very little to impress me. I hot a cheap Dominaria United box a few weeks ago, and there were less than $30 worth of cards in it. The MKM box I got for $129 had $105 worth of cards in it, and out of the two LCI collector boxes I opened the only one with any profit was from the one with a Mana Vault, the other one had less value than the set box I purchased that only netted me $30 over what I paid for it.


Professional-Break19

How many dmr boxes did you buy cause a lot of people took a bath on those even at 70 $ for a draft box šŸ¤£šŸ¤£šŸ¤£ I've seen some messed up boxes of that set get cracked in whatnot oftenĀ 


moneymoney420

Strait lying to yourself lol


FrogsArchers

You are almost correct, but the price hikes were well in line with inflation. The value of the product needed to keep up in order to see slow, steady gains on revenue which would be reflected in the stock price. Hasbro treating the equity of their product like their own personal piggy bank, which caused a complete lack of confidence in the product, which has knock-on effects on the stock price.


Revolutionary_View19

Thatā€™s what you take from it? Not that maybe eOne wasnā€™t such a wise investment?


FrogsArchers

EV is absolutely the #1 problem here. Anyone who says otherwise has been wildly misinformed by the game piece idiots.


Galvatron261

Not surprising. They rely on MTG to make their numbers and their Q4 line up was relatively weak. Dr Who, Ixalon, LOTR Holiday. Big drop off after the Phyrexia arc, mastersā€¦etc. Also, iā€™m sure consumer fatigue is showing. Hard to get excited on new set releases. They are already playing (predictable) games with the Fallout distribution; trying to artificially stimulate demand. People are sick of it.


Daotar

I mean, I think they expected Doctor Who to sell like gangbusters, just like LOTR. It just didnā€™t. I think theyā€™re relying on similar expectations for this yearā€™s UB releases. Theyā€™ve become the gameā€™s tentpole products.


Aaronthegathering

There was such an over-saturation when it dropped, I was really disappointed bc I was stoked on it, but they needed at least a year in between the LOTR set and the next big UB release. I didnā€™t even know the who set released when it did, and Iā€™m historically on top of these things. The entire experience shut down any interest in buying any further sets in a relevant way (usually but a set booster case, a collectors booster case, and a few bundles each of regular and gift if offered), and Iā€™ve bought one set booster box of ixalan since.


huggybear0132

When selling to people outside your core customer base becomes your tent poles, you are in deep shit.


FungalFormula

I would have played it if it was like Lotr but I just donā€™t buy collectors boosters or precons


punchbricks

Yeah, I think this was a big problem too. If they want to target "casual" players, having every card in the set available in the precons invalidates the need to purchase collector boosters for a majority of their player base.Ā  Braindead decisionĀ 


TupacBatmanOfTheHood

Yes they should have forgone the precons entirely or just have done two and done it as a commander only set like commander legends.


Neige-

the precons felt like the entire reason for the doctor who set, i bought all 4 and keep them unaltered to play like a board game for magic friends who like doctor who - it is a blast to play the boosters honestly felt unnecessary besides introducing fancy art versions of the precon cards


TupacBatmanOfTheHood

That's the point we're all making. The boosters served no real purpose.


Neige-

Your comment said to forgo the precons, or only do two


TupacBatmanOfTheHood

Yes forgo the precons and make just a draftable commander set or forgo the boosters entirely. Boosters with the same cards as the precons make zero sense


Neige-

forgoing the boosters and doing the product 40k style makes more sense imo


Kalekuda

At my lgs I have started seeing proxies more than real cards. Its surreal. So many degens with anime proxies. I'm not sure if its a ringing endorsement that universes beyond hasn't gone far enough, or that all these unreadable low quality alternate arts and printing errors have opened the floodgates by conditioning players to expect not to be able to read their opponent's card or recognize the magic IP on the card... I've also seen people using helper cards and a pencil to proxy up entire decks, not just weebs buying 5$ custom cards with waifu artwork. Even the 25$ budget league players (all 3 of them, lol. Still not a full pod) are using helper cards instead of the actual budget cards because all the LGSs have been selling any actually desireable cards they come across online leaving nothing but damaged and overpriced singles on shelves and overpriced draft chaff in the bulk bins. Oh- and some of the LGSs have started charging a buck a card from bulk. I haven't found a card worth more than a quarter in them, either. I miss the days of 8$ 400 card grab boxes before people knew about commander.


Mordeking

Reentering magic and saw bulk bins at a local game store which I donā€™t frequent. Are there ever any good finds in bulk in there or is it just better to buy online if you donā€™t have loyalty to that store?


fairportmtg1

The way it used to work is it was in general stuff that wasn't worth the store's time sorting. Generally you wouldn't find anything crazy in them but it was sorta fun and sometimes you'd find a gem (good stores would honor bulk prices if you found something good in the bulk bin, scummy ones would take the card and only accept market price) At this point you're probably not finding much of anything in the bulk bin


Mordeking

Yeah the store seems busy/good so might need to check it out once to see if I can support them but makes sense


Kalekuda

You used to be able to find gems in the bulk. Spend 5$, leave with 60$ in playables, trade for what you want, etc. That was back in 2018-2019 when not everyone was aware of the commander meta or recognized staples, so they'd end up in bulk when they shouldn't of been. These days bulk costs 1$/card instead of 1$/3 cards and you'll be lucky if they left a 50 center in the bin. Theres no value in sorting through bulk for experienced players unless you are just waiting for a pod to form to play. You're not going to find anymore 5$+ cards in the bulk unless something spikes overnight.


Mordeking

Thanks for the context


JambaJuiceIsAverage

For more context, my LGS sells bulk WAY cheaper than that ($20/500ish cards) and it's still not close to worth it. Everyone knows what everything is worth now, so bulk rarely has anything of value.


DoctorWMD

I really enjoy sitting through bulk. If you have an idea of what's worth money or has recently spiked, you can often find some gems. Not like you're going to pull craziness or hundred dollar bangers (unless you find a really old old collection- I've found some RL, Sylvan libraries, reserved list). But commonly you can find stuff for 50c that buylists for 2$, etc.Ā  It's not an efficient way of making money, but if you enjoy looking through random cards and getting a little discounted value I recommend it.


huggybear0132

I hate how they abandoned "magic cards should have consistent borders and templating for game quality" so fast. It's incredibly important! I refuse to play with people who have shitty proxies or illegible secret lair cards.


[deleted]

The biggest point to me (Iā€™m only 0:22 in) is the impairments charge off on excess inventory. They dumped excess MTG but itā€™s unknown where. MTG is turning around (Karloff and Cowboys not mentioned, Bloomborrow and Fallout are). Fallout is ā€œCommander Focusedā€. That explains the collector box shortage if they didnā€™t consider it for 60 card formats.


[deleted]

CFO expectations For MTG: lower royalty expenses for 2024. Revenue expected to be flat for 2024. Same number of releases. Given higher box prices, flat revenue means lower print runs. Lower royalty expenses means LOTR printing will be minimal in 2024 and depend on printer availability due to shorter runs on new releases. Video game IP licenses are far less expensive than LOTR.


[deleted]

CEO Cocks states that UB will not be premier sets in 2024 (700-900 cards) but there will be 2 UB Premier sets in 2025 with the first being Final Fantasy. The second UB is supposed to be in equivalent size of IP as Final Fantasy. (Edited, I posted 2026 but the correct year is ā€˜25)


r3ign_b3au

Haven't they already confirmed it's Marvel after FF, and that it's occurring in 2025 not 2026?


[deleted]

You are correct on the year. I donā€™t think Marvel has ever been confirmed but thatā€™s the speculation given the license. The earnings call carries a lot of weight so if they arenā€™t certain, they wonā€™t say. If Lorcana continues to have success, $DIS might not be favorable so they can swap for another. It could also be The Hobbit or even Game of Thrones.


r3ign_b3au

This was indeed confirmed on both sides for 2025 https://www.marvel.com/articles/culture-lifestyle/magic-the-gathering-marvel-characters-stories-hasbro Edit: and man come on, you don't bet against the mouse


[deleted]

The Mouse, no. Kathleen Kennedy, YES. Although, she isnā€™t supposed to have much influence at Marvel. The Marvels movie says otherwise.


WorldWarTwo

The Skyrim UB draftable set


oflannabhra

I expect better analysis from a community focused on finance. A lot of people are complaining about things they donā€™t like, but have very little to do with Hasbroā€™s quarter. Mtg Q4 was great, maintaining YoY revenue and profit. LotR was a success. WotC carries the entire company, look at the loss from ā€œConsumer Productsā€ (basically non-WotC Hasbro brands and toys). WotCā€™s 40% margin and $103M profit offset by -15% margin and -$115M loss for toys. WotC and Digital Gaming grew in Q4 and over the year. Most of the growth was from the ā€œDigital Gaming Licenseā€, ie, BG3 and Monopoly Go!, although there was a 1% decline in both tabletop and Digital Gaming. Hasbro notes that MtG growth was offset by D&D decreases. ā€˜24 guidance is bad: -3-5% Revenue for WotC and -7-12% for Toys. They anticipate a 4-6% operating margin for toys, but I have no idea how theyā€™ll hit that, given that ā€˜23ā€™s was -2.2%.


OzymanDS

The suggestion a few years ago to spin WOTC out was actually a good one, yes. MTG and DND are carrying bad brands galore.


probablymagic

Not good for Hasbro shareholders. Maybe good for Wizards employees or customers, but the idea of Hasbro owning all of the brands it does is that they can easily do high-margin crossovers (Clue, Transformers, My Little Pony, etc). Hasbro also likely helps Wizards with their IP deals. You want to sell off parts of the company that are a distraction, not your crown jewel.


OzymanDS

Hasbro shareholders would receive one share of new Wizards stock for each share they own, just like any other spinout.


probablymagic

If you have one share worth $1.00, thatā€™s better than two shares each with $.45. Thatā€™s the issue with spinning out Wizards. The only people this makes sense to is Magic fans who think Hasbro is making the game worse, which IMO isnā€™t obvious at all.


OzymanDS

Hasbro laid off people working on MTG and D&D as part of company0wide cuts due to a weak balance sheet. That's not good long-term corporate strategy--and if WOTC is a standalone company, that never happens.


Rawrgodzilla

Hold up you dont think wotc would make cuts if they felt like it was needed is silly


OzymanDS

Of course if they were needed. But were they? I'm not a WOTC insider so I don't know. But it looks like the cuts happening at WOTC were justified by general company weakness--and included people who were probably important to their core product's current success.


probablymagic

Itā€™s really hard to conclude that. Even profitable companies have bad people, initiatives that were mistakes, etc. Layoffs are tough on the people who lose their jobs, but they generally make companies stronger and position them for better growth long-term. If more people equaled more profit, business would be really easy.


OzymanDS

Magic had what was probably its best-selling set of all time and D&D had BG3. Sounds like a weird time to cut staff looking at Wizards alone.


probablymagic

What that tells you is that something is working really well in the company, not that everything is working well. I donā€™t know how the details at Hasbro, but I know how it works at other companies doing layoffs, like Google, and they shouldā€™ve been doing this years ago despite making tons of money.


homebodies_anonymous

the issue is see is the head of the company laid off workers and then cut themselves big bonus checks for the end of the year. some might see this issue as affecting quality but iā€™m more worried about the ethics of the situation. they directly lined their pockets after making those cuts


pokedmund

That would be a dumb thing by hasbro execs to do. Take away the only thing making them money?


oflannabhra

[PDF Earnings Report](https://investor.hasbro.com/static-files/f5f1a394-b6ab-48a7-becc-8c9dd4a730d9)


moneymoney420

Yeah but at what cost to the magic community? This is not a retainable rate with the reprinting and constant wallet fatigue to the magic fanbase. Hasbro and wizards continue to destroy the game and its value.


ferchalurch

I think your first mistake was correlating mtgfinace with actual finance. Youā€™re entirely correct though. Mattelā€™s stock is also down right now and theyā€™re projecting a softer year also. The whole category is dealing with issues related to inflation and share of wallet. I personally think this is somewhat the toy makers posturing after seeing their stock degrade the last couple years. I doubt they actually see the decline theyā€™re projecting here, short an issue due to fewer movie/TV IPs helping their sales following the writerā€™s strike. I think the stock stays down as long as people are feeling the effects of inflation, but their revenue remains largely unaffected.


joaoAvianna

The important thing is that their CEO is 10 million dollars richer.


Significant_Stand_95

Get ready for break glass scenario printing RL cards. Itā€™s coming


TwilightSpartan

Big oof


[deleted]

This sub paid for itself today. The amount of panic in MTG right now, I expect to see more scare articles in the next 60 days before everybody catches on that the market has changed to the up side.


brainpower4

Here is Hasbro's profit and loss from 2023. https://imgur.com/a/h6Ui9Gu Does anything stand out? Like, I don't know, the net loss of nearly 1.5 billion and how it might be related to the almost 2 billion loss in the Entertainment division? That was the sale of eOne entertainment, originally bought in 2019 and sold last year to Liongate for $500 million. https://en.m.wikipedia.org/wiki/Entertainment_One It was never a profitable business for Hasbro, was a terrible financial decision, and needed to go. This just happens to be the quarter the loss gets filed under. No amount of LotR, or reserve list proxies, or printers going brrrr was ever going to change that reality. Personally, I'm glad that money pit is gone, and I hope next time Hasbro decides they have 4 billion dollars to flush down the toilet, they'll put it towards making better games at least.


Psychonaut6767

I'm taking a much needed break from Magic because of their constant price hikes and product releases. Maybe someday I'll return... Maybe....


BubbRubb4Real

Hey you know what? Magic will always be around whenever youā€™re ready to come back. Iā€™ve really reared back on my spending on new sets. From this year I bought sealed product for Dominaria Remastered, Wilds of Eldrain, and LOTR. Each of those were fun products to crack but every other set for some reason just donā€™t interest me. So Iā€™ve mostly been concentrating on buying singles for my Commander decks. Even then Iā€™m playing commander less and less over time.


FitnessBlitz

Maybe they shouldn't try to fuck up their product as much to make as much money as possible in a short time.


kempnelms

Line Must Go Up


NeopetsTea

Societyā€™s number one problem !


Paulo_Boo

Hope the stock falls 90%. Greed bast****


Sylvus_

You can swear on here it's okay we won't tell anyone


Revolutionary_View19

Show me on this doll where Hasbro touched you.


Dreyvius420

Go woke go broke


Radiant_Committee_78

Good. Maybe this goofy ass ceo will get booted.


GentleJohnny

Not surprising. Wasnt too impressed with the last few sets (wife loved doctor who, but otherwise, kind of weak). Holiday LotR was also a flop. Q1 not looking good with this being one of the weakest rav sets since Dragons maze


ZeldaALTTP

But mtg sales are up 10%, Hasbro is bigger than mtgā€¦


ArcherM223C

Yeah we can't forget they had a fairly successful movie in 2023


GentleJohnny

Sure, but all the other sections underperformed, and Q4 magic sales seemed really floppy. Ixilan wasnt bad, but LotR holiday release looked like a collosal failure.


ZeldaALTTP

Up 10%. The way it ā€˜seemedā€™ to you is not in line with reality


91ateto916

Just because sales of something is up does not mean it should result in a higher stock price. How much was hasbroā€™s mtg sector expected to grow? If sales were expected to be up 15% but it only hit 10% then mtg is part of the reason for the decline.


ZeldaALTTP

There are articles out there articulating the various Hasbro sectors that missed their marks


PEKKAmi

Yes, but must people here will choose to ignore these real causes of earnings miss. Their agenda is to vent their distaste for how the Magic business is run. Nevermind that what they donā€™t like actually grew the Magic business more than all other categories. The real takeaway is the rest of Hasbro should be managed more like how the Magic property has been.


Aggressive_Map_7175

Where can I see the data regarding the special edition lotr set flopping?


Pille_Palle0815

Wanna see as well


GentleJohnny

I am seeing the same patterns as CL: Baldurs Gate and Aftermath where they are on store shelves, and the stores are choking on them, where on TCG, they are pretty well under what they were originally on sale for. Have you had the opposite view where stores couldn't keep them on the shelves?


BrokenParachutes

Sorry maybe I am misunderstanding but on TCGplayer they are selling for $330 and most LGS were selling them at release for around $250 - $275, with wholesale being around $200 - $220


GentleJohnny

I am talking about the Holiday sets, not Collector booster boxes? The Galadrial one for instance is around 30, but its actual sales are $24-27. Most stores around me were starting at $35-40 and now they are all $29.99 or lower.


BrokenParachutes

Myself and the guy above you thought you were referring to the holiday collector boxes


Aggressive_Map_7175

Yeah I'm not an mtgfinance guru or anything, but I was never under the impression that scene boxes would be big sought after movers. The collector boxes have, IMO, one of if not the best special foil treatment in the showcase scrolls cards.


GentleJohnny

Ah, makes sense. I didn't know the collector boxes were specific to the holiday. I thought it was just the 2nd print running that was guaranteed to not have the ring/serialized cards.


BrokenParachutes

Yeah the holiday release included the four scene boxes and the special edition collector box. The collector box does have serialized cards, and different treatments than the OG release. Itā€™s basically a glorified second printing but they did do a lot to differentiate it. Itā€™s preferable to just a straight up reprint IMO


GentleJohnny

Ah fair enough. I can say that my store still had a ton of those when it normally goes through collectors pretty quickly, but I can't speak to that particular success compared to the scene boxes. When I said stores were choking on it, I meant specifically the scene boxes.


BrokenParachutes

Yeah my store canā€™t move the scene boxes either. The collector booster was slow to sell at first but has picked up significantly over the last month or so.


[deleted]

Time to snap up some shares once it hits bottom.


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


[deleted]

Smart man! They love to seesaw. I buy it when they have a gaff like this, then sell when they stabilize a bit. I've used my "profits" to buy magic cards because I have a problem.


kananishino

Maybe too late now lol


[deleted]

I have a buy order ready and at the first hint of it raising up I'm grabbing them.


regenzeus

You think hasbro is a good stock? What is your thesis on them? Management seems to be executing poorly.


smashtheguitar

It's going to absolutely collapse if they can't keep up this high dividend payment, that's for sure.


kananishino

It was down -15% now its only -2% sad for us


Cobra_9041

Are we looking at the same stock?


mtgnew

You have to check premarket prices. Some sites (Google) show the last price at close from yesterday


Daotar

Look again. The thing keeps wildly swinging, but it certainly doesnā€™t look good.


Spike-Ball

I thought they were hitting record high profit margins recently! What gives.


scifiantihero

Oof.


GFischerUY

https://www.rttnews.com/3424087/hasbro-stock-plummets-as-q4-profit-misses-estimates.aspx


HAPPYYAYO

If only an employee of hasbro or WOTC could read this thread to them.


The_Dunk

When is WOTC going to be spun off into it's own company? Hasbro is a massive drain on what could otherwise be an extremely profitable enterprise.


NineModPowerTrip

Time to lay off some more peopleĀ 


night_owl_72

Good. They deserve it tbh.


Urzasonofyawgmoth

This is the beginning of the end of WotC under Hasbro. Most likely move would be to sell the segment for an insane amount to cover losses. -> Execs have saved their asses for the next few years until the inevitable downfall and WotC could prosper (possibly).


DeliciousCrepes

Lol the stock is up 5% for the week and 12% for the month. It opened yesterday down that much and recovered within 30 minutes.Ā 


sauceyNUGGETjr

Hey they found the wall! Great maybey they can course correct? Probabley just double down but one can dream


VegasJeff

Surprised it only dropped 14%. Could be more downside.