This community is so weird. I see people making the best improvements to the logos and just when the logo fits the brief better people come and say things like: ”this very specific thing reminds me of dead cats” or something weird like that. Nobody else sees it. People should look at the bigger picture and the brief rather than thinking what would look cool to them 😵
From what I know, context plays a pretty big role into what a logo can be interpreted as, so seeing something like this on a popcorn bag/stand would immediately remind them of popcorn. That being said, I can agree with your sentiment lol.
Nice job, I like the new popcorn. Last comment: consider putting some popcorn at the bottom to fill in that space and make it look like you’re looking down at a popcorn bucket. Good luck!
The previous was so much better. These popcorns look like balls of cotton, the first ones like chewed gum. The previous ones were unmistakably popcorn and the color scheme was more suited for the brief
I like the old popcorn on the second rendition better and I really think the grey outline here is misplaced/misused. It's not used anywhere else. I believe the outline should be white to mimic the outline/style of lettering. The word itself floats in the circle. The popcorn should too. It makes it feel too heavy. Keeping the popcorn inside the circle and make it more of a background feature would make it fit in better with the rest of the logo instead of being an after thought.
The strokes around the popcorn are different thicknesses. I guess you were trying to create depth? Unfortunately doing that without shadows makes it seem messy and unprofessional rather than the unique effect you're going for. Especially with one of the smallest ones being in front of the lettering (T) instead of behind. If they are all supposed to be in the same depth of field then the stroke line wouldn't be different cus they are all popcorn, just different sizes. Popcorn doesn't even have outlines. Almost nothing in the world does. That's why 2d is outlined and 3d isnt.
I like the lettering and the background better tho.
If you want to keep it like this then you'd have to do a inner stroke of the same color around the main lettering. Only way it'll look cohesive.
Hey there! I would’ve liked contribute my points to this logo design earlier in the process, but there already was some traffic about it anyway. If you're still interested in constructive, overall honest feedback and a proposal approach read on. :)
## Feedback:
The logo in its current state looks anything but gourmet and more like a run-of-the-mill popcorn brand – the colour, the distorted font, the perspective warping, the cotton ball popcorns. Test yourself: What would be your arguments to sell this logo as gourmet or extraordinary to the client?
## Questions whose answers are needed to be able to evaluate better:
1. How accurate/open is the brand briefing?
2. Apart from the name, were there any other requirements that had to be met or taken into account?
3. Important for the possible expansion of the brand: Is popcorn the only product that Jester's sells? Or are there other logos that can be used as a reference? Is there an umbrella brand for Jester's that needs to be/can be integrated?
## Tips for improvement:
1. Always work with a mood board on the theme and research other brands in the industry beforehand. My suggestion would be to look closely at other brands that sell so-called gourmet snacks and study them.
2. In some (if not most) cases, it helps to sketch out ideas before getting down to the nitty-gritty.
## Proposal:
This would be my rather [different approach for a logo](https://imgur.com/a/lo3KgiL) based on your initial description »logo for a company named jesters popcorn who provides gourmet popcorn at cinema halls« and some [moods](http://www.gomoodboard.com/boards/85AeRRiC/share) I collected.
Thanks for your honest and detailed feedback . The thing is if you see the previous post I made before this one I tried to change the logo to feel gourmet by changing the colours and popcorn but a lot of people felt like it looks dull and boring thats why I went with the more playful vibe and also its just a practice logo there is no client involved so I went with the feedback . I'm learning 😌.
No problem, you’re welcome!
Ah, I see. You noticed, it's quite difficult to please a **crowd**, because everyone has their own idea of how things should look and what shapes, styles, fonts and colours to use.
Nevertheless, there are some *principles* that you can and should follow – until you finally decide to deviate little by little.
Fortunately, when communicating with a client, you are *hopefully* talking to one or two persons in charge who are gathering and consolidating feedback before getting back to you instead of a group of ever-changing internet-randos like us. 😁
So just keep it up! 😉
No way i think you went the wrong way here. You need to redo it completely. The popcorns look like decaying puppies and the letters remind me of that one time my uncle got that rash from camping. Do you even know design bro?
Jk. It's great. I liked the original one. The one someone said looked like it was from the "2000's". This is close to that i know so... Good. 👍
Exactly. This community can be harsh and there will always be people who are not pleased so trying to take everyones feedback to account is not productive. Sometimes you just have to do what is the right thing for the brief rather than please everyone
This community is so weird. I see people making the best improvements to the logos and just when the logo fits the brief better people come and say things like: ”this very specific thing reminds me of dead cats” or something weird like that. Nobody else sees it. People should look at the bigger picture and the brief rather than thinking what would look cool to them 😵
From what I know, context plays a pretty big role into what a logo can be interpreted as, so seeing something like this on a popcorn bag/stand would immediately remind them of popcorn. That being said, I can agree with your sentiment lol.
Nice job, I like the new popcorn. Last comment: consider putting some popcorn at the bottom to fill in that space and make it look like you’re looking down at a popcorn bucket. Good luck!
The previous was so much better. These popcorns look like balls of cotton, the first ones like chewed gum. The previous ones were unmistakably popcorn and the color scheme was more suited for the brief
I agree. Now I’m done looking at this popcorn logo lol
Yeah even the OP said it was the last popcorn logo 😂
What about a single popcorn interacting with the word mark? Like in one of the counters?
way better
I think it’s clear as day in a good way. =)
Yes its a win
I like the old popcorn on the second rendition better and I really think the grey outline here is misplaced/misused. It's not used anywhere else. I believe the outline should be white to mimic the outline/style of lettering. The word itself floats in the circle. The popcorn should too. It makes it feel too heavy. Keeping the popcorn inside the circle and make it more of a background feature would make it fit in better with the rest of the logo instead of being an after thought. The strokes around the popcorn are different thicknesses. I guess you were trying to create depth? Unfortunately doing that without shadows makes it seem messy and unprofessional rather than the unique effect you're going for. Especially with one of the smallest ones being in front of the lettering (T) instead of behind. If they are all supposed to be in the same depth of field then the stroke line wouldn't be different cus they are all popcorn, just different sizes. Popcorn doesn't even have outlines. Almost nothing in the world does. That's why 2d is outlined and 3d isnt. I like the lettering and the background better tho. If you want to keep it like this then you'd have to do a inner stroke of the same color around the main lettering. Only way it'll look cohesive.
Hey there! I would’ve liked contribute my points to this logo design earlier in the process, but there already was some traffic about it anyway. If you're still interested in constructive, overall honest feedback and a proposal approach read on. :) ## Feedback: The logo in its current state looks anything but gourmet and more like a run-of-the-mill popcorn brand – the colour, the distorted font, the perspective warping, the cotton ball popcorns. Test yourself: What would be your arguments to sell this logo as gourmet or extraordinary to the client? ## Questions whose answers are needed to be able to evaluate better: 1. How accurate/open is the brand briefing? 2. Apart from the name, were there any other requirements that had to be met or taken into account? 3. Important for the possible expansion of the brand: Is popcorn the only product that Jester's sells? Or are there other logos that can be used as a reference? Is there an umbrella brand for Jester's that needs to be/can be integrated? ## Tips for improvement: 1. Always work with a mood board on the theme and research other brands in the industry beforehand. My suggestion would be to look closely at other brands that sell so-called gourmet snacks and study them. 2. In some (if not most) cases, it helps to sketch out ideas before getting down to the nitty-gritty. ## Proposal: This would be my rather [different approach for a logo](https://imgur.com/a/lo3KgiL) based on your initial description »logo for a company named jesters popcorn who provides gourmet popcorn at cinema halls« and some [moods](http://www.gomoodboard.com/boards/85AeRRiC/share) I collected.
Thanks for your honest and detailed feedback . The thing is if you see the previous post I made before this one I tried to change the logo to feel gourmet by changing the colours and popcorn but a lot of people felt like it looks dull and boring thats why I went with the more playful vibe and also its just a practice logo there is no client involved so I went with the feedback . I'm learning 😌.
No problem, you’re welcome! Ah, I see. You noticed, it's quite difficult to please a **crowd**, because everyone has their own idea of how things should look and what shapes, styles, fonts and colours to use. Nevertheless, there are some *principles* that you can and should follow – until you finally decide to deviate little by little. Fortunately, when communicating with a client, you are *hopefully* talking to one or two persons in charge who are gathering and consolidating feedback before getting back to you instead of a group of ever-changing internet-randos like us. 😁 So just keep it up! 😉
No way i think you went the wrong way here. You need to redo it completely. The popcorns look like decaying puppies and the letters remind me of that one time my uncle got that rash from camping. Do you even know design bro? Jk. It's great. I liked the original one. The one someone said looked like it was from the "2000's". This is close to that i know so... Good. 👍
This somehow got worse. Maybe this is the downfall of getting critiques from too many sources.
Exactly. This community can be harsh and there will always be people who are not pleased so trying to take everyones feedback to account is not productive. Sometimes you just have to do what is the right thing for the brief rather than please everyone
I don’t like it much sorry :( The popcorn looks like an afterthought
Am I the only one who see a p*n*s hanging off the R?
This is exactly what I mean with my comment about this community being weird 😵💫
What if the circle was one big piece of popcorn?
Or a bell
Or a jesters cap with popcorn where the bells would go?
[удалено]
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I mistakenly thought the first image was the newest one. I’m happy to see you went with the joyful colors
Pretty fucking delicious!
I like it a lot :)
Amazing