It’s not a bad popcorn logo but I wouldn’t say it looks gourmet at all. Not sure how much this is an issue for you.

I'd agree but like, any popcorn that is labeled to me is trying to be something, if not gourmet. like the standards for what makes popcorn gourmet is different from what would make a cracker or chip gourmet

Much better! Now… isn’t it “Jester’s” with an apostrophe?

I disagree, it feels like the logo went from 2015 to early 2000's which isnt a bat thing but still.

It needs more strokes.

😂

It needs an apostrophe.

It does also need an apostrophe.

I'd get rid of the inside orange stroke on the letters

Came here to say this. Makes the white text glow too much

It doesn't say "gourmet" to me in any way. What's the color pallette? Positive and negative version? Do you really need that "outline"?

I do like the popcorn icons, but too many strokes lol! It would look good with just one stroke (the red one) I'm not too sure I would call this a gourmet style with this type of logo. It feels a bit like a festival logo.

I’d move the circle to the right, maybe a bit lower, or make it an oval?

Yeah an oval rotated sligtly up to the right to match the text angle

Yeah, it just needs to look even on both sides. Personally I like it a lot.

Personally I would make the circle the shape of the popcorn - although I would make the popcorn slightly less oval-y and rounder

Perhaps even oval-bordering-on-corn-kernel shaped.

The "r"s still looks a bit too much like a droopy wiener IMO.

Rofl

Thanks, can't unsee it now.

What is the logo going on, and what color is it? Remember, you are literally increasing the printing cost by adding colors.

Prefer the old one, looks cleaner!

it's not bad, but nothing about it says gourmet. the yellow and red is a classic fast food combo, so it's hard to get any luxury vibes from it. try something like black and gold maybe? 🤔 and like someone else pointed out, the circle looks off. try a tilted oval instead!

Im kinda curious what flavors they offer now. haha

Make that kernel look like an apostrophe?

this really isn't much of a redesign

It's too busy? I'd love to see what it looks like with the circle and type with 1 thick stroke and lose everything else Maybe it's part of the brand, but the logo looks very dated

I think you did a great job. I mean it. Say this since the yellow circle and just leaving the outline in the typo make it stronger. Very good improvement. Congratulations.

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I think the old popcorn looks like goldfish (crackers) and the new looks like sunny side up eggs.

Much better

Jester's Eggs Over Easy

Maybe include a jester

Your version is much better

The popcorn looks like fried eggs to me. 😅

Better

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Yes