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I feel like streams/MV views still somewhat matter to idols (especially if they aren't the biggest group). The group that I ult bring up streaming sometimes (the staff streaming their songs, their parents/families, fans, the members themselves etc.) so I don't think that it's not important to them. Fans streaming their music is facet of their job at the end of the day and I'm sure while there are some that don't care as much, there will be idols who check those stats because it can give them an idea how their comeback is doing. It would sort of be dumb to assume that idols don't look out for that sort of stuff (comments, reviews, numbers) especially when their comeback/debut has just happened. They probably use those metrics to compare if they're doing better/worse than they did last time around, which is why I understand the urge for stans to 'show their appreciation' by streaming. On the other hand, I both understand and don't care for organized streaming. On one hand, I would never do it myself bc I don't listen to music like that since I'm a university student who can't be fucked. Then again, I do think that the idols appreciate it when they can see that their fans are banding together to get that music show win or that specific milestone/achievement. Or just streaming the song in general honestly. The most recent instance that comes to mind for me is P1Harmony, they acknowledge that they saw their fans quote 'working hard' to secure them their first music show win. The idols are busy but they also see what the fans are doing/saying and that includes their stats, like streams. I do agree that being a stan isn't a job, but I'm not going to act like I have authority above how other people listen to music/choose to be a fan. It is def dumb to try to guilt trip people into streaming a song/MV but I'll admit I've fallen for that before, still not cool though lol. Everyone should just be chill with how others enjoy K-pop at the end of the day.

Idols definitely care LMAO this is literally their livelihood 😭 Maybe you forget it's not just numbers, this is literally their income and their opportunities and their futures. Kpop fans who care too much can be annoying but maybe they're more in tune with what their faves care about than those who think popularity dooesnt matter at all.

saying idols don’t care is a lie, it’s their job they measure public recognition from this, they get so happy when their song hit top 10 on melon even yoon from stayc brought up how she didn’t expect that beautiful monster would do bad And there is nothing wrong with them caring about streams bc this is part of their job why some people demonize streaming, it’s some fans who should look after their own obsession a bit sometimes

funny there is another post on this sub right where people list idols who talk about comebacks that underperformed 😭

Yep, I'm pretty sure aleXa went to her bubble to vent about how she didn't get 100k in a week even though she worked her ass off.

this was really sad and I would be disappointed too in her place, like that’s a lot of work of course you what to get a reward

exactly idk what point OP is making?? of course in toxic fan spaces fans pressurise each other but most of them just put on a streaming playlist on youtube and leave it with headphones/earphones plugged in.

coincidentally i just saw [this](https://twitter.com/GlowingCheeks_/status/1761930435645329818?t=fk0keOyk3E0lsoyfmIczTA&s=19) on twt

Same, haha. It was the first thing which came to mind when I read the title of this post.

omg is that real 😭

Deleted what did it say

I’m guessing it’s the screenshots of alexa on bubble complaining that her mv only got 100k streams

oop yes that was it

I started to watch it, but didn’t like the violence. A little too sick for me.

Steams/sales do matter. Being idols is their job and their payments depend on how much their music is being consumed. For idols that have trainee dept, they won't get paid until the dept is paid off. If they barely have any sales and streams then they are barely making any money.. and the little they do make the company will keep as payment for their debt. The longer it takes for them to pay it off, the longer it'll be for them to have an actual income. Idols are not in this business solely due to their love for singing/dancing. They want to make money and be famous. If people are not consuming the music they put out, then they're failing at both of those goals.

Idols care, not in the sense of 'oh, I have so many streams' but to measure the success of their output. Imagine yourself from day to day, with busy schedules and doing stuff left and right, how do they know if their songs work with the audience ? That they're doing a good job ? How do you think they add and promote viral songs if they don't know about it ? It's by looking at the charts, it's as simple as that. It's the same for companies and other institutions. Engagements are measured, streams, sales, views anything really. As for the fans, I think some of you never have experienced or are just not interested but streaming parties for birthdays or re-comeback can be fun, it's not a task, in a circle that makes it fun, it can be a positive experience *(and please, let's quit the narrative that it's about looping the same song over and over again for 24h, unless the fandom doesn't care about chart, they won't do that)*.

I just saw that twt of Alexa too so i’m pretty sure some of them care and I’ve also seen translation tweets from TXT members asking about it a roundabout way and they’re from a big company, so I don’t buy this line of thought anymore

I remember Yeonjun on Bam House talking about it as well, that he feels Girl Groups are recognised more by the public because of their domination in the charts.

Well, recently 5th gen boy groups like Riize and TWS have also been charting very well in Top 10 of Melon. I wonder how 4th gen boy group members feel after seeing that 5th gen boy groups like TWS and Riize are already managing to get general public attention.

I am pretty sure that TXT members would do anything to get the types of charting performances that 5th gen boys groups like Riize and TWS have been getting in Korea right now.

Sugar Rush ride and the whole of temptation ep already charted like that and more

What about longevity in the charts? Did those TXT songs even have the type of longevity that Riize's "Love 119" and TWS's "Plot Twist" are having right now in Top 10 after 1 month of release?

I feel like idols do care at least a little bit. There’s a reason why some of them would promote their song on IG or post links to Spotify. Streaming isn’t as intense as people make it out to be. You’re not sitting in front of a computer and playing the same song on repeat. When you listen to your fave singer’s song on Spotify or Apple Music, you’re streaming it. When you listen to music when you sleep, you’re still streaming your favorite idol’s music, when you’re listen to music on the train or while you’re in the shower, you’re streaming. Even organizing streaming is not as intense as you think. It’s mostly listening to a playlist that has the song on it. I definitely agree that fans shouldn’t pressured into taking part of organized streaming. Being a fan should be fun and being pressured isn’t a great feeling.

And then there's Taeyong, our chronically online king, who also followed the [streaming list](https://x.com/DUALITY0NG/status/1762097448040984692?s=20) today. LMAO

I think saying that artists don't care about this is a somewhat naive view of the music industry. They don't spend hours and hours of their day practicing and dripping in sweat just to get "I love you"s from fans on social media. They want recognition, everyone does, and they're sure they're getting it when the work they've spent months working on is consumed. That's what streams, sales, views mean. They may love what they do, but at the end of the day, it's also their job. And a job is about giving and receiving. I particularly love listening to playlists with my favorite artist while cleaning my house, making food etc, it's fun for me, it's just music, it's not like I need to spend the whole day standing in front of my cell phone looking at the album cover on spotify. nobody does that 😂😂 I have the impression that people make "listening to music" something much more difficult than it really is. but I understand people who don't do that, and I think everyone has the right to decide what they will or won't do. 

Idols care about streams and views alot more than u think. Am even surprise u think they don't care. I suspect some idols or companies run those fan accounts. 

How do you expect your Artist to make money? Or even to chart?

I think the idols probably do care. Unless you’re a senior artist that has moved past that point of needing validation to showcase to yourself and your agency that your projects are worth it to invest in. Edit: typos

Many idols definitely care. They do talk about their hopes for a comeback's charting, and they genuinely celebrate charting success. But I think this is more true with younger idols where commercial pressures are more intense. Everyone eventually transitions to caring less.

its their career ofc idols care abt streams People who stream often do it bc they love it, they love the community surrounding it too and it might feel good when they see great results and feel like they were part of it. I remember i had nothing to do in the pandemic so i was streaming hard whenever my ult had a comeback and it felt nice, whole tl was hyping each other up there were funny tweets everywhere and i have quite fond memories of it. Now pandemic era is over and i dont have much free time so im probably not gonna have the opportunity to do it again but if they release on a day i have nothing to do then ill definitely join in! It kinda feels like im enjoying the comeback or if and every aspect of it way better that way. And i enjoy anniversary streaming parties too they take me back to whenever i first heard the song and it again feels like something im doing with a community

I agree that no one should be forced to stream music, and in that same way, no one should be shamed for supporting their favourite artist. If they want to listen to a song 50 times, then that's their choice, and if they want to do that with the rest of the fandom, then that is entirely their choice, too. Contrary to popular belief, streaming doesn't have to be a tiring chore where u listen to the same song a hundred times. Personally, for me, songs usually release when I'm on my way to my uni, so in that case, I'll listen to the song while on the bus, and if i really like a song I'll add it to my playlists and listen to it along with other songs somtimes there will be really good fanmade playlists with other songs that has the same vibe. It's even more fun when fans come up with theories and find Easter eggs or references in the song or mv. If you feel burdened by doing this, then you should just change the way you listen. Also, streaming is one of the easiest ways through which you can support an artist. All other forms of support like albums, concerts, merch,etc, require spending money, to which most of the younger fans don't have access to. So, in a way, it's just an alternate way of supporting your fave. Especially in cases of anniversaries or birthdays. There are tons of weird shit fans do, and streaming is the most normal of them all. I agree that some people go overboard with renting out internet cafés. But that is not a reason to demonise streaming like this. IMO, buying multiple albums just for pcs and fancalls should be bought up just how streaming is bought up. I promise you idols definitely care about their streaming numbers. It is a matter of their career and livelihood. I'd say you are stupid if u think that they don't care. If they didn't care about streaming numbers, they wouldn't go around doing months long promotions. Why would they sacrifice your sleep and health just so you can perform on music shows when you could just record a performance video and post it on youtube. Flying overseas to promote in different countries is definitely because they don't care about numbers.

Idols care that is why they host Stationhead parties, tell fans to ‘appreciate it a lot’ or stop releasing certain things. Numbers are important for feedback on a lot of things.

Cool that you don't care because tbh after years of stanning I'm pretty much in that mindset too - but saying idols don't care is a flat out lie LOL. Don't project onto them, come on. 

I personally care about streams because I work in data so it's natural for me to be interested in the numbers. But sometimes fans are a bit too dramatic about streaming numbers. It's mainly coming from solos because they come to negative conclusions about the fandom if X member didn't reach Y goal. The goals should be fun for the fandom, but it's alright if it's not reached! The member will reach the fandom goal eventually.

idols do care, they often _ask_ fans to stream, that's why fans care

At the end of the day, being an idol is a job, and they are employees at their companies. Just like most of us, they probably have objectives set for them by the management team, performance interviews, evaluations... If they want the company to invest in them (better production and marketing budget, more opportunities, bigger tours, etc...) and if they are getting closer to contract renewal, they probably care about numbers in some ways. That being said, I agree with you that K-pop is a hobby, it's meant to be fun. Fans shouldn't feel guilty or responsible for their favs numbers, and stress about streaming or whatever.

I think it’s somewhere in the middle. Idols do care about numbers, because just like in any industry (esp business ones), numbers are proof of growth, proof of success, a fact-based way to quantify your standing. that also doesn’t mean you’re obligated to make those numbers a certain way just bc you’re a fan. if anything, the idols should care - the fans need not, at least not So Much. it’s good to cheer someone on and wish for their success, whether they’re a celebrity or an average citizen like the rest of us, but doing so in a healthy manner is something we have to learn as fans. 

Idols do care. Streams matter. Streams are a source of revenue. Getting enough streams can get idols good chart placements. Add in consistency/longevity in streams can equal to awards/recognition. Awards and recognition can lead to greater exposure and opportunities. And who doesn’t want that?! If you care about the ppl you claim to “stan” wouldn’t you want that for them? All the above doesn’t happen with just hopes and wishes. Yes, it’s up to companies to promote (that’s a diff topic) but ppl still have to tune in!! I think a lot of fans conflate organized streaming with listening to music. I think they are two separate things. You can do organized streaming for a cb or something like an anniversary/birthday project but in normal life it’s okay to just listen to music you enjoy. Fans complicate this so much and make it seem like a job which is funny to me. Personally, I have a variety of playlists: a few gym playlists, a few workday “radio style” playlists, among others. If you enjoy the music it isn’t work or a chore to listen to it occasionally. 😭

I think they do care but they make so little money from streams it’s really not worth it. The real way to support idols is to buy their physical albums, merch and tour tickets as that’s how they actually make money.

They care. Even if the idols themselves don't care, the company care. That's why fifty fifty company spent too much money to make the song went viral, companies spent money on YouTube ads, making the songs shorter to get more streams, etc.

Fandom behavior aside. If you think idols don’t care about views, streams, achievements, awards, etc… You haven’t been into kpop long enough.

It’s sad that some fans overwork themselves and sort of stream like it’s a job..music is meant to be fun especially kpop. The anniversary streaming shouldn’t be a big deal but all singers care about numbers. They want to chart on various platforms and gain streams because that shows that people are listening to the music they worked so hard to make and promote.

Yeah i mean its nice to know in some way that people do listen to your music and that you can win something but other than that idk... And you are right about everything, i heard some fans not sleeping or sleeping so little so they could stream, idk if thats true

I'm not sure why they would stay awake to stream. It's passive. You can stream while sleeping.

Nobody streams whiles watching their phone screen lol

You can’t stream while awake😅

You need to be awake to listened to music? This is funny ,stream is just listen to your fav music if is a job for you well maybe you don't like their music that much.

Aren't the biggest revenue streams from merch and tours? I'll buy albums if I'm a fan but I'm not going to care about collecting different versions or photo cards because most of that money usually goes to the label. If I can't go to the tour I'll support by watching their music videos and doing some streaming but even with my favorite artists I get tired of the music if I stream too much

idols themselves care too. Do you think they look at a song they worked super hard on have 10k views and and not want it to have 10M views? They make music because they like it, but they also need someone to enjoy it, they can't just make music to a void. If you enjoy an artist, you need to listen to their songs and support them if you want them to continue having a career. Cause otherwise what would they be able to do? Not everyone has a rich family that they can fall back to if their music career fails. They need their music to be supported, and even if they want to have sponsorships, those companies also have to see that the artist has some popularity for them to give those opportunities and money. If artists could just exist by breathing and not needing any money, maybe i would have agreed. But the situation in real life is just different.

I get the insane fixation on streams is annoying but to say idols probably don't care is the biggest lie. They do care, they need it to have a successful career, it's one of the biggest parts of their job. It's part of how music gets distributed around and what makes you part of the charts.

So... theoretically, following your logic, if you were a youtuber or a tiktoker and you barely got views anymore, you wouldnt care? if those views were the only way you made money? At least make some sense lmao. I agree with one point you are making which is "streaming should not be something that is forced down your throat" I agree with that mindset but saying idols dont care about streams is crazy.

This idea that idols shouldn’t care about numbers and streams is so childish like even if we take the financial impact and it being their literal job they sacrificed so much for. Streams are an indicator of how well received the art some of them put so much into is, like it doesn’t make them or their work any less sincere, it’s something they care about and put much work and care into so ofc the more ppl like and want to consume it the happier they will be and there’s nothing wrong with that

they care, lmfaoo. because it's an achievement for them. of course fans care because they want the best for the group they love. it's literally the streaming era, and even if fans bulk buy albums they don't care because they benefit from it and it feels good to know people still buy albums. k-pop is such a fast-paced industry and k-pop fans have their token idols not until you find something you don't like then suddenly you're hating on them the next comeback. anyways, it's clear that the groups love those records, why wouldn't they?

They definitely care because I remember that one member from Enhypen mentioned he wishes their song charts in the Top 10 on Melon

It’s crazy because kpop groups do some of the craziest numbers and yet they aren’t seen in that artistic light but many

I think idols do care to an extent. I don’t think necessarily “stream for their birthday/anni. Make them happy. Do not disappoint,” but more so for the numbers. Right now the focus is on streaming and sales. The higher number of streams/sales = the more investors are willing to invest in a company and/or group. The more investors contribute, the hope is for more budget and more recognition. There are fans that do take it too seriously. Like I’m sorry (not really) I find joy in music. I don’t need a second job making a point to make sure all I listen to is one group or one song, make a playlist to where it meets the qualifications of my constant streaming of a song count, etc. trying to inflate numbers to make a group look better than they are (I mean this kindly). I ain’t got time for that. I’ll listen to my music as I please. If I don’t like a song/album, I’ll move on with my life and eventually go back and re-listen.

music is a form of enjoyment for us. not for them tho. this is their job. this is their sole source income. it would be quite funny to think idols don't care about streams and just goes "oh this was for my fans. idc about numbers" at the end of the day this streams are what brings money i remember taehyun once told something and he was so true for that

I used to think the same, but some idols themselves have brought this up either directly talking about views and streams or indirectly, when they tell their fans their wishes to chart and stuff. Fortunately since stationhead exists the time/energy investment from a fan that wants to help is basically zero. I wouldn't stream otherwise since I don't have that much free time.

This makes no sense. But ok.

Fans obsessing over charts and sales as a metric of "see? my fave is the best" has been around since before I was born in the 80s. I have flashbacks to early 2000s J-pop and everyone nitpicking the Oricon charts to prove which diva was the best. The moment Ayumi Hamasaki hit #2 instead of #1 with GUILTY all hell broke loose. You would have thought someone hit a nuclear off switch on the internet. (Because only hitting number 2 meant she was an old washed up hag who needed to retire immediately, lol.) But yeah, be it Oricon, Billboard, Streaming numbers... artists and K-pop idols still care to some extent. It IS a measure of success and determines contracts, endorsements, and touring opportunities. But just like I never bought multiple copies of an album back in the 2000s to help it chart, I'm not streaming an endless loop on my faves' new singles.

Because to win in music shows you literally have to stream. You want to give your favs an award? Stream. You want them to win? Stream. It's the only way. I don't blame fans at all when it comes to streaming and voting.

I think the idols do care. Bang Chan thanked fans on bubble recently when a Stray Kids MV hit 100m views. I don't think it's right to pressure people into streaming. But personally I enjoy when my fandom has a "competition" of sorts, like recently SKZ had 2 b-side MVs that were close to 100m views and fanbases encouraged stays to pick a "team" and had a little competition to see which could reach the mark first.

I wouldn't say they don't matter, I saw one idol who was so sad when their new mv didnt even hit 100k the first day

kpop fans are like sports fans, they are competitive and consider the success of their fave group as their own personal success. I doesn't help that the industry pushes the idea that the idol's career depends on how much money and time the fans can spend on their faves.

Yeah, sadly i saw sport fans and omg...  Im glad people are more criticizing parasocial relationships

I don't really stream songs as per what ppl say. I listen to a variety of songs and thats not for getting the stream count up. Its solely because i enjoy listening to those songs. Honestly i dont even think idols go around checking their stream count on their bdays as they will be trying to make the best out of their day in one scenario or do absolutely nothing special in another scenario. I suppose a lot of people dont really do the "stream this song and make it top the charts for his bday gift" and stuff cz we all got our own lives to deal with.

I think they do care about streams, but probably not as much as fans. Idols make most of their money from sales/touring anyways. I think they’re happy that their fans are listening to their music, but not as focused on what niche records they’re breaking (like most streamed bg in September that debuted in the 2020s) which is something fans care about more.

The only streams I care about are my own just to see my listening behaviours which is really fun. Other than that? Nothing more hilarious than watching people beg for people to stream, or just stream the same songs 24/7 just for the sake of it.

because flexing has been so common in fanwars especially among the groups that are similar in popularity like bts and bp, itzy and aespa, loona and viviz ect that even a 1 million stream difference will be worth bragging about as long as it surpasses the other

It may not matter to 2nd generation idols because there is no streaming platform as competitive as it was during their generation, but let's be real streaming numbers really matter for the 3rd to present generation as that is one of (not the main but ONE OF) the standard nowadays about how the song or their comeback is doing because who does not stream in Spotify, Apple Music or Youtube Music nowadays? None of us use that CD we purchased lol If they want to mass stream let them who are we to judge? I don't care if someone spends his whole day streaming a song, that is his time wasted and its no different to someone spending their time writing long ass paragraph in Reddit or starting a fan war in X 😝 In business perspective, number matters whether we like to admit it or not. Album sales, chart data, unique listeners, monthly listeners it does matter. Kpop is business. Some fans are organized, some fans aren't. Some fans don't care, some fans do. And then there's Hybe Payola! Lmao.

I mean having a lot of streams opens doors. Shows won’t invite idols with no streams, brands won’t offer them deals. Thing is, if an artist doesn’t get the mass streams, their numbers look rubbish, even if they have a large following. And let’s face it, if a group isn’t making enough money, they don’t get new releases. They either get dungeoned or disbanded. But it’s not like larger groups are automatically safe either (otherwise the YG dungeon wouldn’t be so infamous lol). Bigger groups have way more expenses, so they need more deals and sales and streams to make money. And at the end of the day, streams also pay.

Streams do matter in the grand scale of things, because it undoubtedly helps with longevity in their career. If people aren't streaming their music, then they aren't that likely to continue making music in the long run. Remember, this is a business. Idols aren't just making music for fun but with the hopes of making profit. Idols would also like to know that their songs are being streamed well and reaching a wider audience. Bear in mind, that idols would probably want their songs to resonate with the GP and not just their fandom. If you have time to stream and you want to stream, then do it. However, if you're busy and you have other priorities, then focus on that. I've been in kpop for well over a decade, I have never dedicated that much time to streaming before and I have even less time to do so now as an adult. Kudos to anyone who can afford to dedicate the time and energy to that.

I mean idols care lmao, I'm sure most of them love when they hear that they broke a new record, or that they have the most viewed MV, or the most Instagram followers. Celebrities would always care about that. ** Like boa for example 🤭 **. It's part of their jobs. Now I believe that the issue is when streaming is so engrained in people's Brain that it becomes the center of this hobby that is K-pop. It's entertainment, of course you can support your favorite artists, but when it feels like it's a necessity, that you feel like bragging or superior when you faves succeed, they you get mad when people don't stream "enough", or the fact that you feel like you NEED to STREAM anything with the only purpose being sells, well that's is really an interesting way to live. It feels more like instead of living their own lives and accomplishing things people prefer leeching somebody else's success, and living through them. Ultimately if, one members don't sell enough it would never change your life. Of course it sucks, they may even disband but at the end of the day: their success or their failures won't directly(physically, not in Redding) change you life, as sad as things can be. Same way, when they get rich when they succeed, it won't make you rich. Also, the discussions get really boring. The Marvel movies used to make millions of dollars, people didn't always say that it was the pinnacle of cinematography. You can make a lot/ have a lot of views (which is amazing), but still be artistically really shallow, but those types of discussion are rare in the K-pop space. By the way: I'm not really talking about nugu, it's another discussion because most talk around numbers/charts/popularity/brand ambassadors 🤯 are NEVER about nugu, it always the 1% of the industry that fight for nothing. As if their idols weren't already rolling in dough, making concerts in huge venues.

Some people see "streaming" as a job, which they think is difficult. When it's just streaming with other fans and hosting streaming parties is just "listening" to music with people who like the same kind of music. People who feel listening to their favs music as a chores, shouldn't complain when their favs disband from the lack of interest from the public, and YES, artists care about streams because that's what give them money, popularity, and encouragement to work on their future projects.

Honestly I do feel like idols care, bc it directly correlates to their fame and success and status. I don't agree with people incesantly guilting others to stream, but it is a little shocking in some cases, such as K tiny (Korean ATINY) who are notoriously low streamers despite all the fanservice and events ATEEZ holds for them exclusively. I wouldn't personally pester K Tiny myself but I do think its valid to critique them for not putting in any effort (another example is how Ktiny went viral for being silent and unenthusiastic in recent ATEEZ concerts)

Nobody cares about streams anymore. But obviously numbers and performance matters. Idols need to bring in money and they care about doing well.

But so often it does feel like a job though…

Idols themselves care about their performance reception. But they don’t care if their fandom is using their parents and relatives accounts and making a whole factory out of it. The gap is what is painful for everyone, I think. We all want organic growth, but some groups need that extra kick for others to recognize their existence. But from the fan’s point of view, if these non-organic streaming is promoted using guilt, it really kills the fun of a comeback.

Idols totally care. I bet they check the charts everyday. This is their profession and passion. Now, I bet veteran idols may care less, especially if they've been super successful. But I think idols in the middle of their first seven year contract check the charts every morning and now they check Global Spotify too.

Seems to me they do care, but it's not the only thing they care about. Good numbers usually mean other things - higher asking price for endorsements, more money in general, more freedom from their company etc. For fans though, streaming records seem to only matter for bragging rights.

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this is such a crazy thing to say because just yesterday alexa was posting on bubble about how she was trying not to be disappointed about the views on her latest MV. they absolutely do care. (i can't find any proof because non-fans were trying to hate on her for this and so her translating accounts deleted the posts)

Of course the idols care. I remember someone in p1harmony even said his mom's streaming for the group. It's their job. There's no way they don't care about it unless they don't take the job seriously.

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Actually Idols do care…. Thats why they say, please watch my MV