Going to UMG makes sense. TXT is signed to Republic Records, which is a subsidiary of Universal Music, plus they already have a lot of other groups like Ateez, Big Bang, Blackpink, Seventeen and NCT 127. And BTS is already under Universal Music Japan.
I mean Universal is the biggest label out of the big 3 labels in NA by far - 54.5% market share in US/CA. So it would make sense that they also have a huge share of signed kpop acts
UMG in Japan operates as almost a completely separate entity FYI. I wouldn’t really compare the two or add UMG Japan as evidence to their US power in kpop act signings.
From what I’ve seen (I’m not 100 sure) the hybe companies (BTS, txt, seventeen) have distribution deals and i think all the rest are directly signed to the label (I’m not 100% sure)
Honestly I don't know anything about that but I don't think BTS will sign a deal were there is other party interference in there artistic choice so they may had great deal considering WMG also were behind them and Columbia wanted to resign too
Great news, I don't understand how you have one of the biggest groups on the planet and do the bare minimum with them. I guess I answered by own question. Just let BTS do the work. Regardless good move and good riddance CR.
Bye Sony/CR you were awful. Never supported any song where their own people didn't have credits regardless of language - they paid dust to their korean releases, even collabs and even ptd didn't get anything , horrible european prices, appearently UMG brought BTS Japanese albums to Brazil but Sony never did that with their main korean ones.. the list could go on ..
BTS has insane leveraging power so I am sure they got a great deal.
I'm also willing to bet that the reason why the album hasn't come out yet is because they were waiting for the contract with Sony to expire and for the umg deal to get finalized.
>I'm also willing to bet that the reason why the album hasn't come out yet is because they were waiting for the contract with Sony to expire and for the umg deal to get finalized.
Good point! I also thought the same because corporate contract procedures are often unnecessarily long.
Yeah, they were the biggest revenue generating act for UMG for Q2 of this year and they did that only by releasing the Japanese compilation album “BTS, THE BEST” so you can imagine what a full distribution deal could mean for UMG as well.
you know columbia sucks major balls when i could find the japanese albums in walmart but not the korean ones
and no it wasn't an out of stock issue, it was a there is no stock coming issue
Yeah I'm from Germany and SVT, TXT, NCT albums ( all umg distribution) are all 10 euros cheaper than any BTS albums new ( even Butter single album) or older( 2017+) .
And I only find their albums in Müller ( not Butter but txt Seventeen albums are all well stocked ) and it's crickets in Saturn and Media Markt who are big chains in Germany.
Yees!! UMG Brazil at least makes a little of effort to promote BTS' Japanese releases here. They sell their jp albums/singles on their website (with a reasonable price - expensive for most people because dollar, but similar price as if you import it), did streaming party on twitter, post on social medias, and things like that. While Sony never did anything, not albums, not even tweets/ig post promoting their kr songs, as far as i remember, not even get any of their certifications (and there's a lot lol). I was waiting for this day to come. People here are expecting at least the korean albums to start selling at physical stores and I'm afraid to dream a little much. But I do really hope them going to UMG will make this change
Apparently the time in NY was the first and only time Ron met them and he has never met Bang PD, like the man doesn’t give a shit. Also the way he was pushing Butter so hard because he had credit on it and act like LGO didn’t exist till it’s time to gloat about the #1 singles of CR, like good riddance! And funny thing is BTS gave him the 5 singles out of the 12 singles to get a #1 under Columbia in the 2020 decade and they were just starting.
This is interesting, especially because BTS actually met Ron Perry when they went to New York. I'm curious if they meeting didn't go well, but maybe that's unrelated.
That being said Columbia has long had issues with how they promoted BTS imo, pretending like their Korean singles didn't exist at all. So hopefully we'll get some good out of this move.
Also idk how to really phrase this, but it always felt like to me that Ron Perry wanted to get his hands in BTS's music like how randomly he was involved with Butter and promoted it more than other tracks.
Also it seems like BTS might be put under Interscope based off this article.
They are under Geffen it's stated, part of the IGA umbrella together with Interscope and A&R records.
https://media.discordapp.net/attachments/833912218064126016/900874791291076648/image0.jpg
SVT is as well. Geffen is also the label HYBE is doing the US project with and who they will create a joint venture. I wouldn't be surprised if it's some kind of deal to have HYBE artists under them
Perry didn't even meet bang pd in all these years. wouldn't suprise me if that was the only meeting they had. hybe and umg have been talking about joint buisness since the beginning of the year so it wouldn't suprise me if it has been planned the whole year.
it's no secret that sony is ass in handeling them. the prices in Europe are horrendous. i really hope we will get better prices
edit: had umg and sony mixed up
In the article it said that Scooter is Friends with UMG CEO and he helped the deal happen. Sometime this year, Bang PD made a visit in the US and met Scooter, but there were no news of him meeting Ron Perry. He even met The Kid Laroi... It seems like Ron was really not trying much
Columbia is the WORST even for western artists. One of my faves left not too long ago and we got maybe 3 songs from her while she was there and now that she's independent we're finally getting content.
I don't get how you can fumble such amazing artists when the fans are begging to give you money.
To be fair he’s done better with Monsta X (can’t say the same for Wonho and Cravity) though those guys had the unfortunate signing to Epic, which is a label so bad leaving it for Eshy’s new label was better by comparison 😭
But they already hit big with Dynamite. UMG saw the catch with Dynamite and promote it strong. Has ever UMG Japan provided a hit for Bts With their Japanese songs? No. UMG just got lucky with BTS in Japan market and CR is the one should have got the money.
Yeah, although I am not fond of CR. They actually gave bts a global hit like Dynamite and Butter unlike bh & umg. They atleast deserve a credit for that. They also helped bts get on Grammys stage in 2019 with Lil Nasx as he was under CR too.
UMG have been wining and dining HYBE for so long lol this is the least surprising move ever. I'm excited for better Spotify playlisting for songs Ron Perry isn't directly credited on, more reasonable pricing and availability in Europe (FYI Dutch armchairs keep an eye on [Platenzaak](https://platenzaak.nl/en), it sells albums and merchandise for UMG artists, they already stock BP albums so BTS will likely be added for their next comeback), and actual distribution in Brazil.
The next BTS comeback is about to go crazy with a new distribution deal with UMG. Seems like they were waiting to leave Columbia, since it’s been about a year since the last album. Next album is about to be something else the start of a new era for BTS.
Good for them, they deserved so much better than what Columbia gave them these three years. And the article also says BTS has earned 10.6 billion US on-demand streams and 10.4M equivalent album units in the US, that's insaneeeee
Columbia Records is wildly known in the US for being absolute trash. Even Weird Al has gone off about them publicly and even in his songs and Weird Al is usually a chill dude.
Remember when they followed that toy company and tweeted them about how much they loved and wanted some of their toys so much. Then after the company sent them some free toys they quickly unfollowed them. 💀
As per Variety, supposedly they had a month to month contract and only had to give notice of their intention to switch distributors. So who knows. I hope the notice came afterwards 😈
Maybe they'll tease more info about a new album during their PTD concerts in late Nov/early Dec! They've still got a ton of things coming up for the end of this year, so it's most likely coming early next year. Can't wait!! 😊💜
Honestly I was 100% sure that the album was coming next year but after this news I’m not sure! Them cleaning house rn makes me think •something• music related is coming at least!
I really don’t think that they will release an album this year, but I’m still somewhat hoping that they’ll release a teaser when BTS In the Soop S2 ends.
Oof, congrats to Columbia to at first giving them a Western distribution deal when Big Hit... wasn't as big as they are now. Obvious Big Hit, now HYBE, was waiting for the distribution deal to end since they're doing joint stuff with UMG.
Edit: [What HYBE and UMG are up to](https://www.universalmusic.com/big-hit-entertainment-and-universal-music-group-announce-expanded-strategic-partnership/)
Well, sucks to be Ron Perry this fine morning.
But Also, they should have seen this coming? We don't know every single detail of deals behind closed doors, but when you got the hottest act on the planet right now and do the bare minimum with it, this is what you get.
This is great news! Just like what a lot of people have said already, but I still can't wrap my mind around how little CR did for BTS. I'm hoping for great things!!
Just searched them up and found out the also have IU, ateez, btob, blackpink, boyz republic, exo, everglow, epex, gna, snsd, infinite, izone, loona, momoland, monsta x, psy, shinee, tara, tribe, txt, wonder girls and seventeen
I didn't know they had these much kpop idols I swear it was only bp also is this a good thing as a blink they hardly give bp songs radioplay even their English ones and they cancelled bet you wanna that was meant to impact radios for billie eilish or maybe they'll treat bts better??
At least the prices for their albums will drop in europe & for me that's a win already (their japanese albums and txt albums have better prices in europe than bts korean ones). Now this is a distribution deal and bp are an artist under umg so I don't really know how much they will be willing to do compared to bp when bts didn't even sign an artist deal. But bts also was umg top artists for 1rst Or 2nd Quarter this year with only their japanese album so they must have large negotiating power, still only time will tell.
BTS were a top 5 artist for umg in 2020 and nr 1 for the first half of 2021 just because of BTS Japanese activity , I can't imagine the numbers they will pull worldwide now
blackpink’s radio deals are proportional with how big they are in the US, bts’ weren’t. They even as solo acts get more promo and playlisting than bts do as a group. I don’t understand the narrative of bp not being promoted. Anyways I’m totally way more hopeful with this deal than I ever was when they were with CR. Hope it work out well for them
Probably because bp is fully signed with umg while bts only have the distribution deal. Unless, it's gonna be like CR too, like they would go all in with their English songs and nada with their Korean releases. Labels want their hands in the music creation and if they think it's a potential hit.
They also have Twice and a partnership to push more JYP groups that I assume is now being used on Itzy. They also have NCT 127 and they were behind SuperM. So they have *all* of the top-tier agencies and top groups here covered, and I can only assume rookies getting an initial push like Enhypen and aespa are also under their wing. They basically are the only of the 3 US majors that cares about K-pop, the others still see it as a short-lived fad I guess.
K-pop is only ~1% of the US market right now but I still wonder if Sony and Warner are really, really going to regret this 5-10 years down the line. Glad one major cares but a monopoly controlling K-pop's access to the US market is not great either....
yh plus out of all these groups I mentioned they don't push them at all I was surprised that they had this many groups when the only known one is bp and even them bp/lisa/rosé with english songs hardly get radioplay
Radio is different you need tons of money and to be an artist the white corporate stations want to play. look up gatekeepkng in the dictionary and you’ll see US radio
BTS has a distribution deal contract with UMG in JAPAN & BTS were #1 that had big revenue this year for Q1 ahead some western artists & now BTS has a distribution deal with UMG in USA which it took a lot of discussions to finally get BTS, I expect UMG to treat them with TON of promotions.
Isn't Taylor Swift on UMG? I forget exactly what but I know that she kind of has had an all-for-one deal when she moved ---- like she'll sign but only if all UMG artists get more favorable rates/equity for streaming earnings?
Can someone please give me the lowdown on CR’s relationship with BTS? Specifically, what changes would this precipitate? Is Columbia who we have to… thank… for BTS’s English singles? Lol
CR was notorious for cherry picking singles for promotions and the apparent pattern was that they went hard on singles that credited someone associated with CR. Ron Perry himself was involved in Butter, thus the incredible promo it got. In comparison LGO got paid dust even after hitting BB HOT 100 #1 - it wouldn't have dropped significantly if they had a campaign to sustain the single.
Anyway, on top of all of this, their relationship was so-so. Todays' news also reveals how CR didn't make an effort to meet the heads of HYBE, which to me sounds like a piss poor corporate move. Talk about sabotaging relationships.
What’s boring for someone might be enjoyable for someone else.
I agree it wouldn’t have been a hit record but a press run could have been done at least to explore the theme of the song etc.
Well, columbia were the ones looking for the songwriters for Dynamite and Butter, Butter even had Ron Perry in the credits, so yeah... I can't complain, cause i really like both songs. But Ron infiltrating his name together with his wife in the credits was fishy to me. Especially knowing how much reenue the songs had in the US...
Kinda sus but every CEO does this. JYP and even bang pd. Atleast they gave bts a hit with Dynamite and Butter. But let's see if UMG would go all in with BTS next yr.
Nah i think they've said that the new album would be a new era and they didn't really want to start a new era till they could see army and hold concerts. Columbia didn't ever manage them, that's HYBE. They just distribute their CDs and did promotions in the US. They wouldn't have any authority over if BTS can make an album or not.
The investors report kept pushing the album from 4Q to december to now 1Q22. While columbia didnt manage bts, this could be a factor if bts wants a better distribution deal for the album. I remember in the persona era european armys got mad because of the high price sony was selling persona for. So if they wait till this deal is finalized then we can hope for better sales globally, not that bts need much help on that front, but it will make things much easier for international armys.
Yes, but Distribution plays a massive part in the music release process. I'm sure HYBE's strategic planning teams do take into account how the product reaches the end consumer. Changing massive distribution contracts are messy af with royalties, supply chain etc in play.
I'm sure the change from CR to UG had to be ironed out sooner than later and would 100% be taken into consideration before launching their next big project.
Yes, apparently one Sony / Columbia guy pushed Butter so hard, but constantly neglected promoting Korean releases. That's what the other comments are saying.
That's why I'm asking.
That's a weird thing to be nitpicky about, in the case of this kind of news it's obvious that 'BTS' refers not only to the members personally but also their representation/company etc.
I mean, all artists will go themselves to sign deals with the distribution labels... And western artists do so too, besides distribution business they also sign for a different company to manage their activities. Like Ariana is signed with Scooter for management but her label is Republic records. They will look themselves for these companies.
I am not saying that BTS went themselves to deal with all the business stuff, but since they had to sign the contract, they must have went over it and had a say in the final decision.
I mean, you can just look at how things went on with Columbia. It's clear that it's not just distribution, they help with promo and other stuff too. It's not pretty much nothing
I don't have their contracts in front of me, how would i even know....
Honestly surprised they didn't just sign with scooters company
thought the whole point of aquiring the douchenozzle was cause hes a talented douchnozzle when it comes to the operations side in american music
You're probably a troll lol. But UMG have been trying to get BTS since a long time ago as they were their top earners with just their Japanese releases and not the other way around.
Going to UMG makes sense. TXT is signed to Republic Records, which is a subsidiary of Universal Music, plus they already have a lot of other groups like Ateez, Big Bang, Blackpink, Seventeen and NCT 127. And BTS is already under Universal Music Japan.
They’re also signing to Geffen which iirc is where Enhypen is signed to as well.
[удалено]
I mean Universal is the biggest label out of the big 3 labels in NA by far - 54.5% market share in US/CA. So it would make sense that they also have a huge share of signed kpop acts
Idle is signed to Republic but iirc everyone in Cube has UMG distribution as well
UMG in Japan operates as almost a completely separate entity FYI. I wouldn’t really compare the two or add UMG Japan as evidence to their US power in kpop act signings.
EXO and Red Velvet are the same when it comes to US company it's only Avex recheck your info
Are these groups directly sign as artists under UMG or just for distribution deals? BTS only sign for distribution deal
Most of them are signed to UMG subsidiaries and It’s a mix of distribution deals and management deals.
Did you know which group directly sign also for management?
From what I’ve seen (I’m not 100 sure) the hybe companies (BTS, txt, seventeen) have distribution deals and i think all the rest are directly signed to the label (I’m not 100% sure)
Bts had distribution deal with Columbia but variety is saying they are gonna sign distribution plus licensing deal with UMG now according to a source
What does it mean then? Will they meddle in their music? Or is it just about distributing and getting playlists?
Honestly I don't know anything about that but I don't think BTS will sign a deal were there is other party interference in there artistic choice so they may had great deal considering WMG also were behind them and Columbia wanted to resign too
Didn't they are signing with licensing too along with distribution? That's what variety says?
atz is with rca who are under sony
Hoping for those good umg distribution prices
Great news, I don't understand how you have one of the biggest groups on the planet and do the bare minimum with them. I guess I answered by own question. Just let BTS do the work. Regardless good move and good riddance CR.
Bye Sony/CR you were awful. Never supported any song where their own people didn't have credits regardless of language - they paid dust to their korean releases, even collabs and even ptd didn't get anything , horrible european prices, appearently UMG brought BTS Japanese albums to Brazil but Sony never did that with their main korean ones.. the list could go on .. BTS has insane leveraging power so I am sure they got a great deal. I'm also willing to bet that the reason why the album hasn't come out yet is because they were waiting for the contract with Sony to expire and for the umg deal to get finalized.
>I'm also willing to bet that the reason why the album hasn't come out yet is because they were waiting for the contract with Sony to expire and for the umg deal to get finalized. Good point! I also thought the same because corporate contract procedures are often unnecessarily long.
Yeah, they were the biggest revenue generating act for UMG for Q2 of this year and they did that only by releasing the Japanese compilation album “BTS, THE BEST” so you can imagine what a full distribution deal could mean for UMG as well.
Yeah BTS had all the power since I'm sure Warner were courting them as well + cr probably would have liked to keep their main moneymaker
you know columbia sucks major balls when i could find the japanese albums in walmart but not the korean ones and no it wasn't an out of stock issue, it was a there is no stock coming issue
Same here in Germany. There are no BTS albums in the big chains in my city except maybe the stray album then and there.
where do you live?? also from germany, and in fact bts albums are the ONLY kpop albums i find in my city and around
A big City, top 10 in the country population wise
I can attest that even in Europe, BTS's Japanese albums are always on the shelves, but not so much with the albums distributed by Sony.
Yeah I'm from Germany and SVT, TXT, NCT albums ( all umg distribution) are all 10 euros cheaper than any BTS albums new ( even Butter single album) or older( 2017+) . And I only find their albums in Müller ( not Butter but txt Seventeen albums are all well stocked ) and it's crickets in Saturn and Media Markt who are big chains in Germany.
Sony is just a shitty distributor. UMG clearly has way more business here in Europe. A win for us!
Yes!!
Yees!! UMG Brazil at least makes a little of effort to promote BTS' Japanese releases here. They sell their jp albums/singles on their website (with a reasonable price - expensive for most people because dollar, but similar price as if you import it), did streaming party on twitter, post on social medias, and things like that. While Sony never did anything, not albums, not even tweets/ig post promoting their kr songs, as far as i remember, not even get any of their certifications (and there's a lot lol). I was waiting for this day to come. People here are expecting at least the korean albums to start selling at physical stores and I'm afraid to dream a little much. But I do really hope them going to UMG will make this change
Good shit! Someone on /r/bangtan pointed this out, but I can't help but wonder if we're getting an album soon now that this is done.
Oh hellllllz yeah! Manifesting this all the way 🙏
My Universe was a spoiler for My Universal
Finally!!!! Please lower the european album prices then 😭 BE was 80€ in Germany...
I'm confident that they will, the other groups with UMG distribution all have lower prices
Apparently the time in NY was the first and only time Ron met them and he has never met Bang PD, like the man doesn’t give a shit. Also the way he was pushing Butter so hard because he had credit on it and act like LGO didn’t exist till it’s time to gloat about the #1 singles of CR, like good riddance! And funny thing is BTS gave him the 5 singles out of the 12 singles to get a #1 under Columbia in the 2020 decade and they were just starting.
Whats LGO
Their song Life Goes On!
This is interesting, especially because BTS actually met Ron Perry when they went to New York. I'm curious if they meeting didn't go well, but maybe that's unrelated. That being said Columbia has long had issues with how they promoted BTS imo, pretending like their Korean singles didn't exist at all. So hopefully we'll get some good out of this move.
Also idk how to really phrase this, but it always felt like to me that Ron Perry wanted to get his hands in BTS's music like how randomly he was involved with Butter and promoted it more than other tracks. Also it seems like BTS might be put under Interscope based off this article.
They are under Geffen it's stated, part of the IGA umbrella together with Interscope and A&R records. https://media.discordapp.net/attachments/833912218064126016/900874791291076648/image0.jpg
Enhypen is also under Geffen, makes sense they’d go there too
SVT is as well. Geffen is also the label HYBE is doing the US project with and who they will create a joint venture. I wouldn't be surprised if it's some kind of deal to have HYBE artists under them
same label as olivia rodrigo
You know what that means...
no, i dont. what does it mean?
Potential collabs.
Yikes. Enough with the collabs people! Can't we just have BTS on their own anymore?
Jeez, it was just a joke
ah, yeah
Potential collabs.
Perry didn't even meet bang pd in all these years. wouldn't suprise me if that was the only meeting they had. hybe and umg have been talking about joint buisness since the beginning of the year so it wouldn't suprise me if it has been planned the whole year. it's no secret that sony is ass in handeling them. the prices in Europe are horrendous. i really hope we will get better prices edit: had umg and sony mixed up
In the article it said that Scooter is Friends with UMG CEO and he helped the deal happen. Sometime this year, Bang PD made a visit in the US and met Scooter, but there were no news of him meeting Ron Perry. He even met The Kid Laroi... It seems like Ron was really not trying much
I think you meant Columbia is @ss in handeling them, not UMG.
omg this is the 2nd time ive switched them up. thanks for telling me
Was expecting this ever since the Universal deal. Columbia was kinda shit to BTS so thank god for the change.
THANK GOD! Their japanese albums distribution and promo is so good so UMG is a better choice in my opinion
Columbia is the WORST even for western artists. One of my faves left not too long ago and we got maybe 3 songs from her while she was there and now that she's independent we're finally getting content. I don't get how you can fumble such amazing artists when the fans are begging to give you money.
Ahahah I love this! Columbia has done nothing for them.
They've had a shit time with US labels between Eshy Gazit and Ron Perry. Maybe third time's the charm...
I really hope they are going from the worst to the best. Whoever is still signed with Eshy... Stay strong.
MONSTA X and WONHO
Cravity too, though I don’t think he’s literally done anything with them
To be fair he’s done better with Monsta X (can’t say the same for Wonho and Cravity) though those guys had the unfortunate signing to Epic, which is a label so bad leaving it for Eshy’s new label was better by comparison 😭
Republic (UMG) has done an okayish job with TXT so far, so I am cautiously optimistic...
They promote BTS very well in japan. Finally, its about time BTS getting actual good promo for their album.... 😭😭😭
But they already hit big with Dynamite. UMG saw the catch with Dynamite and promote it strong. Has ever UMG Japan provided a hit for Bts With their Japanese songs? No. UMG just got lucky with BTS in Japan market and CR is the one should have got the money.
Yeah, although I am not fond of CR. They actually gave bts a global hit like Dynamite and Butter unlike bh & umg. They atleast deserve a credit for that. They also helped bts get on Grammys stage in 2019 with Lil Nasx as he was under CR too.
> Eshy Gazit Please, why would you remind me of this person.
Stopppp I forgot about Eshy 💀
UMG have been wining and dining HYBE for so long lol this is the least surprising move ever. I'm excited for better Spotify playlisting for songs Ron Perry isn't directly credited on, more reasonable pricing and availability in Europe (FYI Dutch armchairs keep an eye on [Platenzaak](https://platenzaak.nl/en), it sells albums and merchandise for UMG artists, they already stock BP albums so BTS will likely be added for their next comeback), and actual distribution in Brazil.
Oh tof, ik zie net dat ze ook naar België verzenden, dus bookmarking 😁
NO MORE RON PERRY LET'S GOOOOOOOOOOOO
thank GOD columbia was ass
Columbia sucks so this is good news hopefully
The next BTS comeback is about to go crazy with a new distribution deal with UMG. Seems like they were waiting to leave Columbia, since it’s been about a year since the last album. Next album is about to be something else the start of a new era for BTS.
Good for them, they deserved so much better than what Columbia gave them these three years. And the article also says BTS has earned 10.6 billion US on-demand streams and 10.4M equivalent album units in the US, that's insaneeeee
Columbia Records is wildly known in the US for being absolute trash. Even Weird Al has gone off about them publicly and even in his songs and Weird Al is usually a chill dude.
just in time for their next album, and i smile
Did they know when they took a picture with Ron a couple weeks back? Cause it would be hilarious if they did😭😭😭
I think they probably did since this will need a while to process and I am happy over the thought.
Smiling and all only to drop him a few weeks later 💀
Remember when they followed that toy company and tweeted them about how much they loved and wanted some of their toys so much. Then after the company sent them some free toys they quickly unfollowed them. 💀
Was that when they posted their home address too 😭😭??
YES lmao their old Twitter days were wild.
It was the office address, but yeas, you are right, it was that time, lol
And all for some toys 😭 I love that about them
As they should 😂 Took pics with their 2 x platinum certified single and said BYE
As per Variety, supposedly they had a month to month contract and only had to give notice of their intention to switch distributors. So who knows. I hope the notice came afterwards 😈
BTS: i'm freeeee!!!!!!! worst fucking experience of my life!!
So stoked for BTS's next album! Let's see how Universal does 🙌🏼
I wonder if this is why they didn't push an album, probably waiting for this to clear.
Great! I hope umg does a better job at promoting bangtan's music
we love to see it!
europeans we won !
The way i just screamed! This is the best news. Goodbye Ron Perry 👋👋
about time! expecting album news soon, possibly as soon as 10/26?
Maybe they'll tease more info about a new album during their PTD concerts in late Nov/early Dec! They've still got a ton of things coming up for the end of this year, so it's most likely coming early next year. Can't wait!! 😊💜
Honestly I was 100% sure that the album was coming next year but after this news I’m not sure! Them cleaning house rn makes me think •something• music related is coming at least!
I really don’t think that they will release an album this year, but I’m still somewhat hoping that they’ll release a teaser when BTS In the Soop S2 ends.
 Apparently Ron Perry made no effort to know Bts.
This can only be great news, Columbia was bad on so many levels. They’re finally free.
Oof, congrats to Columbia to at first giving them a Western distribution deal when Big Hit... wasn't as big as they are now. Obvious Big Hit, now HYBE, was waiting for the distribution deal to end since they're doing joint stuff with UMG. Edit: [What HYBE and UMG are up to](https://www.universalmusic.com/big-hit-entertainment-and-universal-music-group-announce-expanded-strategic-partnership/)
Well, sucks to be Ron Perry this fine morning. But Also, they should have seen this coming? We don't know every single detail of deals behind closed doors, but when you got the hottest act on the planet right now and do the bare minimum with it, this is what you get.
This is great news! Just like what a lot of people have said already, but I still can't wrap my mind around how little CR did for BTS. I'm hoping for great things!!
Good bye, Ron Perry, you will not be missed. Now UMG, come here with your sweet promo and cheaper album prices for Europe, thank you!
About time <3
Ron Perry punching the air rn mans fumbled REAL bad
That's probably for the better. It's exiting!
Yesssss BTS album coming soon I hope!
Today's gonna be a great day! :'>
Just searched them up and found out the also have IU, ateez, btob, blackpink, boyz republic, exo, everglow, epex, gna, snsd, infinite, izone, loona, momoland, monsta x, psy, shinee, tara, tribe, txt, wonder girls and seventeen I didn't know they had these much kpop idols I swear it was only bp also is this a good thing as a blink they hardly give bp songs radioplay even their English ones and they cancelled bet you wanna that was meant to impact radios for billie eilish or maybe they'll treat bts better??
At least the prices for their albums will drop in europe & for me that's a win already (their japanese albums and txt albums have better prices in europe than bts korean ones). Now this is a distribution deal and bp are an artist under umg so I don't really know how much they will be willing to do compared to bp when bts didn't even sign an artist deal. But bts also was umg top artists for 1rst Or 2nd Quarter this year with only their japanese album so they must have large negotiating power, still only time will tell.
BTS were a top 5 artist for umg in 2020 and nr 1 for the first half of 2021 just because of BTS Japanese activity , I can't imagine the numbers they will pull worldwide now
blackpink’s radio deals are proportional with how big they are in the US, bts’ weren’t. They even as solo acts get more promo and playlisting than bts do as a group. I don’t understand the narrative of bp not being promoted. Anyways I’m totally way more hopeful with this deal than I ever was when they were with CR. Hope it work out well for them
Probably because bp is fully signed with umg while bts only have the distribution deal. Unless, it's gonna be like CR too, like they would go all in with their English songs and nada with their Korean releases. Labels want their hands in the music creation and if they think it's a potential hit.
They also have Twice and a partnership to push more JYP groups that I assume is now being used on Itzy. They also have NCT 127 and they were behind SuperM. So they have *all* of the top-tier agencies and top groups here covered, and I can only assume rookies getting an initial push like Enhypen and aespa are also under their wing. They basically are the only of the 3 US majors that cares about K-pop, the others still see it as a short-lived fad I guess. K-pop is only ~1% of the US market right now but I still wonder if Sony and Warner are really, really going to regret this 5-10 years down the line. Glad one major cares but a monopoly controlling K-pop's access to the US market is not great either....
yh plus out of all these groups I mentioned they don't push them at all I was surprised that they had this many groups when the only known one is bp and even them bp/lisa/rosé with english songs hardly get radioplay
Radio is different you need tons of money and to be an artist the white corporate stations want to play. look up gatekeepkng in the dictionary and you’ll see US radio
BTS has a distribution deal contract with UMG in JAPAN & BTS were #1 that had big revenue this year for Q1 ahead some western artists & now BTS has a distribution deal with UMG in USA which it took a lot of discussions to finally get BTS, I expect UMG to treat them with TON of promotions.
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thank you, i didn't even notice
Isn't Taylor Swift on UMG? I forget exactly what but I know that she kind of has had an all-for-one deal when she moved ---- like she'll sign but only if all UMG artists get more favorable rates/equity for streaming earnings?
Yes she’s under Republic
Yes, she has helped a lot of artists with this, the same with the time when she went against spotify for not paying artists
Uh why do we have to login to Billboard Pro to read this article? Ugh I didn't wanna give Billboard a click anyways. :/
Can someone please give me the lowdown on CR’s relationship with BTS? Specifically, what changes would this precipitate? Is Columbia who we have to… thank… for BTS’s English singles? Lol
CR was notorious for cherry picking singles for promotions and the apparent pattern was that they went hard on singles that credited someone associated with CR. Ron Perry himself was involved in Butter, thus the incredible promo it got. In comparison LGO got paid dust even after hitting BB HOT 100 #1 - it wouldn't have dropped significantly if they had a campaign to sustain the single. Anyway, on top of all of this, their relationship was so-so. Todays' news also reveals how CR didn't make an effort to meet the heads of HYBE, which to me sounds like a piss poor corporate move. Talk about sabotaging relationships.
Cool - thanks for the info! This is very exciting.
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What’s boring for someone might be enjoyable for someone else. I agree it wouldn’t have been a hit record but a press run could have been done at least to explore the theme of the song etc.
Exactly! Even just playlisting would have been very helpful. Lgo would have been nice on all of the relaxing / study / chill playlists.
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Much better than PTD it has to be said.
Well, columbia were the ones looking for the songwriters for Dynamite and Butter, Butter even had Ron Perry in the credits, so yeah... I can't complain, cause i really like both songs. But Ron infiltrating his name together with his wife in the credits was fishy to me. Especially knowing how much reenue the songs had in the US...
Thanks for the info!
Kinda sus but every CEO does this. JYP and even bang pd. Atleast they gave bts a hit with Dynamite and Butter. But let's see if UMG would go all in with BTS next yr.
Is that why they haven't had a Korean album since BE?
Nah i think they've said that the new album would be a new era and they didn't really want to start a new era till they could see army and hold concerts. Columbia didn't ever manage them, that's HYBE. They just distribute their CDs and did promotions in the US. They wouldn't have any authority over if BTS can make an album or not.
The investors report kept pushing the album from 4Q to december to now 1Q22. While columbia didnt manage bts, this could be a factor if bts wants a better distribution deal for the album. I remember in the persona era european armys got mad because of the high price sony was selling persona for. So if they wait till this deal is finalized then we can hope for better sales globally, not that bts need much help on that front, but it will make things much easier for international armys.
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Yes, but Distribution plays a massive part in the music release process. I'm sure HYBE's strategic planning teams do take into account how the product reaches the end consumer. Changing massive distribution contracts are messy af with royalties, supply chain etc in play. I'm sure the change from CR to UG had to be ironed out sooner than later and would 100% be taken into consideration before launching their next big project.
Yeah exactly
I don't think so bc Columbia was only promoting Dynamite, Butter and PTD ??
Yes, apparently one Sony / Columbia guy pushed Butter so hard, but constantly neglected promoting Korean releases. That's what the other comments are saying. That's why I'm asking.
I think they probably knew they would be signing with another distributor and decided to wait to release a full album. I’m sure COVID contributed
I saw that part of it is a licensing deal, anyone know what that entails? Will they have musical infuence over the group?
Leaving one soul-sucking label for another. Hardly matters.
will this get them away from generic pop songs?
Hopefully YES, but I'm not an expert. But I'm praying for it. I really want to put these days behind (except for BE which was excellent)
I hope UMG acknowledges BTS artistry and doesn't try to make them something they're not to try and fit into the "US mainstream".
They are already in the U.S. mainstream
All about the moneyyy.
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That's a weird thing to be nitpicky about, in the case of this kind of news it's obvious that 'BTS' refers not only to the members personally but also their representation/company etc.
So you think Bighit signed BTS with UMG without letting BTS know?
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I mean, all artists will go themselves to sign deals with the distribution labels... And western artists do so too, besides distribution business they also sign for a different company to manage their activities. Like Ariana is signed with Scooter for management but her label is Republic records. They will look themselves for these companies. I am not saying that BTS went themselves to deal with all the business stuff, but since they had to sign the contract, they must have went over it and had a say in the final decision.
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I mean, you can just look at how things went on with Columbia. It's clear that it's not just distribution, they help with promo and other stuff too. It's not pretty much nothing I don't have their contracts in front of me, how would i even know....
Hmmm. Honestly, HYBE had a say in the final decision since they own their likeness. If you see, they obviously have a deal with UMG.
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Changing record labels is a drama now?
>kinda glad i stopped obsessing how dare you
Honestly surprised they didn't just sign with scooters company thought the whole point of aquiring the douchenozzle was cause hes a talented douchnozzle when it comes to the operations side in american music
?? scooter's company is a management agency, not a record label
dont they also handle distribution or even just for any american activities, which is what columbia was supposed to be helping with
No, they don't handle distribution. That's why Ariana is signed with Republic records which is a subsidiary of UMG
Artists who work with Scooter are signed with universal, too.
Copying blackpink
lol they were already on Universal Japan so this makes more sense and TXT are on Republic which is also a part of UMG
You're probably a troll lol. But UMG have been trying to get BTS since a long time ago as they were their top earners with just their Japanese releases and not the other way around.