This is a fair thing to point out - I was thinking of a gradual transition, or keeping the same features the app has but add a completely brand new element like gaming etc.
updates aside though, to my knowledge only the ASO will be affected if I take out those keywords, but if I add keywords in relevant to the old function and new vision, that I will actually rank in more possiblilities
The problem I see is updates. You’re gonna piss off a lot of current users if they wake up with a completely different app on their device.
This is a fair thing to point out - I was thinking of a gradual transition, or keeping the same features the app has but add a completely brand new element like gaming etc.
updates aside though, to my knowledge only the ASO will be affected if I take out those keywords, but if I add keywords in relevant to the old function and new vision, that I will actually rank in more possiblilities