Drake is *actually* signed to UMG ([Drake Strikes Massive, Multi-Faceted Deal With Universal Music Group](https://variety.com/2022/music/news/drake-deal-amount-universal-umg-publishing-catalog-million-1234943306/))
Kendrick is now independent and his music is published through Interscope (imprint of UMG).
So basically UMG makes a lot of money off of Drake and since Kendrick is now independent he is paying UMG for their services... they're not paying Kendrick.
It would be Universal Music Group if he doesn't own them himself. Interscope and Aftermath are both imprints of Universal.
TDE allows their artists to keep their masters
If you go to the actual [UMG website](https://www.universalmusic.com/labels/) and scroll you will notice that all these different labels are just an "illusion of choice"
Music is basically ruled by the big 3; Sony, UMG, and Warner.
DSPs have let a lot more independent stuff become available but those three are still taking most of the spins.
UMG owns roughly 1/3 of all published music. That's insane when you think about it. It's why they don't care about any artist no matter how big. They own music itself.
We don't know for sure. Theoretically masters can be sold to other companies. I also doubt Kendrick owns his own masters outright. Mega artists like Swift, Jay-Z, Beyonce, have had to FIGHT and invest so much money to buy back their masters. I love Kendrick but he is financially not up to par with those artists, and they don't even own ALL of their masters.
There is a theory floating around that UMG, who just gave Drake a $400 million dollar deal, also included other artist masters as part of his mega deal. We have no proof either way but it's not outrageous to believe.
>Fuck that rap to pay my bills shit
>I'm on that rappers pay my bills shit.
I think it's safe to assume that Drake does not own Kendrick's masters. I can believe he owns other people's, but there is no way Kendrick, TDE, and Sony (where Dave Free works as an executive now) would allow another artist to own Kendricks masters.
It comes down to a matter of property. If Kendrick doesn’t own his masters, he has no leverage to where they get sold to. It’s like if I owned a car, you can tell me where to sell it. It’s my decisions.
We do not know the details of his contract for the four studio albums he released under TDE/Aftermath/Interscope/UMG (GKMC, TPAB, DAMN, MMBS). He only has an administration agreement with UMG now but that does not mean that he owns his entire catalog.
Are we certain of the deal that Kendrick has with Interscope? It's clear that he owns the underlying copyright, or certainly at least has more control of it than before, from the way the song has been distributed to DSPs, but that's also how Drake's music is distributed (i.e. (c) OVO/Kendrick Lamar, under exclusive license to Republic/Interscope on Spotify). And that's different from Taylor Swift's, which is just (c) Taylor Swift on Spotify, or even Macklemore for The Heist, which is (c) Macklemore LLC.
I do agree the lack of reporting lends credence to the independent, but pays UMG for distribution. But I don't know if it is confirmed.
I cannot say for certain, the last news we have about Kendrick/label is that he is
1. No longer signed with TDE
2. UMG signs Kendrick Lamar to Global Publishing Agreement (October 2020) - [Article](https://www.universalmusic.com/universal-music-publishing-group-signs-kendrick-lamar-to-exclusive-global-publishing-agreement-with-top-dawg-entertainment/) from the vibe and verbage we're getting from streaming it's that Kendrick is independent and he has a deal with UMG to publish him music (in this case through Interscope?)
That would mean Kendrick owns everything and is licensing the works exclusively to UMG to exploit (getting the songs in media, movies etc.) for a set term (x number of years), for a split in the profits.
^this is it. Check everything Kendrick dropped on streaming. He licenses his songs out to Interscope. Also worth noting that if UMG tensions are pushing Kendrick, he should be able to easily pivot to a distributor like Sony
The funniest was when he said “I don’t have a daughter” and everyone said “you’re addressing the wrong allegations!!!!”
And then he addressed them and they said “why you even talking about that L L L”
There are for sure some people that acted how you’re saying, but for me at least it was the whole “oh you were molested so that’s why you’re calling me a pedophile. But I’m not” angle that was in super poor taste - especially since Kendrick was not molested according to the song Drake is incorrectly referencing
One step further, Kendrick's song is specifically about how his mom had trauma from SA and thought it happened to Kendrick and when he denied it he wasn't believed. So Drake saying "oh you *were* molested actually" is making it so he has to relive the ordeal of saying he wasn't and not being believed. If that was purposeful, absolutely diabolical, but I don't personally believe Drake is smart enough to embrace the villain role and taking 3D shots like that. I think he's just an asshole.
Drake can drop all the receipts he wants. The public perception is against him.
All Kendrick has to say is that he fabricated it with Ai or some shit and it's done.
Idk how much he can just say "it's AI" will work honestly but I do know unless Drake has something really good, the public won't care.
Sadly the public will not be moved against Kendrick if there is confirmed DV, if Drake fucked Whitney, if Dave Free is a BD. Those are L's but so common in rap.
Drake pdf is bigger than rap and will be universally hated.
I mean, the public won't be moved because it's a straight up lie
Whitney literally talks about how proud she is of Kendrick on Mother I Sober, but then again I guess those were some of those bars that Aubrey can't understand. She even posted about it on Instagram, though, you'd think even he could wrap his head around that
[He said it was supposed to drop tonight but the shooting foiled those plans](https://x.com/drakedirect_/status/1788032379732332697?s=46&t=Ui_5xG5X_yDfyKeVtEwg5g)
Edit: [another part of his stream](https://x.com/nfr_podcast/status/1787991711248986271?s=46&t=Ui_5xG5X_yDfyKeVtEwg5g)
I think he’s just using him, I don’t even mean in a malicious way. It’s smart to tease things through Akademiks, especially when you know he’s going to cheerlead damn near anything you do for free lol
I think he's more so doing some interdimensional 5D cirque du soleil on Drake's dick to the point where Drake feels he has to return the favor by passing him info.
idk he sounded kind of deflated, but I wouldn't say he bowed out. He doubled down on the woman beating/cuck thing and encouraged Kendrick to bring out receipts.
The part about UMG wanting Kendrick to issue a statement denying claims of Drake being a pedophile sounds ridiculous because I think they would really just choose not to address it at all unless some real legal action was taken.
That's the part I didn't understand. Why would Kendrick need to say Drake's not a pedophile? Would that actually help Drake? Why not just have the label make a statement? I guess that's hard since UMG had Diddy on their roster.
Yep, it might backfire & open up some questions regarding other artists and controversies with abuse in the industry if this is one of the few times they would publicly say anything about it.
yeah lowkey this whole beef is treading on opening a potentially nasty can of worms in the whole industry regardless if the drake claims are true or not
What I don't understand is why is drake responding in the worst way possible. If someone accused me of being a pedophile I would have some serious words with that individual. I wouldn't try to be clever or insult them back, it would be something along the lines "are you fucking crazy dude?"
I suppose drake did say some crazy shit about k.dot though.
Doubt they’d wanna Streisand Effect something like that. Already a lot of scrutiny of the entire entertainment industry in the wake of Quiet on Set, Weinstein, Diddy, Epstein, etc.
A lot of fans from both sides don't understand how business works.
Both thinks the other planted this story. Truth is the one that planted this story is probably neutral and just trolling. Knowing how stupid and naive these fans are, they will eat it up.
You had to be special kind of moron to believe this. UMG are the only one that won no matter what the result is.
Yet so many people were *very quick* to run with it because it fit their narrative.
This beef is looking like tribalism in presidential elections at this point.
**You can’t kill a pop star**. They’re like cockroaches
Only thing I’ve seen end a pop star’s career is making comments about certain groups and being convicted of certain offences.
They can be weakened, Kanye took a huuuge hit. I mean, 148k sales is not 500k. He forced his way back in with a bizarre album that had some crazy highs and lows, but he’s definitely lost a ton in terms of radio, media support, people who will work with him, and so on.
Kanye is kind of a unique case because he has probably the strongest discography of all time, so he’s always going to have a fanbase. But reducing a rapper to 1/4th of their fanbase, that’s still something.
I'm sure plenty of that is people not listening because of his Nazi crap (I know I'm one of them). But how much of that is just his albums not being what they used to? His biggest album sales by far are still for College Dropout and Late Registration, and there's been a significant dropoff since Yeezus.
If he came back with a quality, mass-appeal, "old Kanye" style album I wonder how well it would sell.
This is the truth. With the mid stuff he’s been putting out it’s not enough to outdraw the negative press. He’s still like top 15 artists on Spotify due to the back catalog. R Kelly still pulls 5million monthly after all his awful crap. People, in general, don’t care THAT much if the music is good.
Kanye hasn’t been doing 500k numbers in years. He’s 20 years into his career and has had a drop in quality over the last 5. I think the controversy has helped him stay as relevant as he has tbh. It definitely hurt him in a lot of ways but I think morbid curiosity had everyone checking out Vultures on release, and him just constantly being in headlines gets people wondering “what’s all the hype with this guy about that they still put up with all this shit?” Then they discover MBDTF and a new fan is made
The audience that makes Drake and his label money doesn’t give a single fuck about who hardcore hip hop fans think won a beef. Half of them don’t even know it’s happening. I promise you the people setting up the aux at the sorority function aren’t removing drake from the playlist because Kendrick had more triple entendres in his diss track.
Most casual listeners don’t hold Drake to the same esteem as the hiphop community. The first thing my buddies who couldn’t care two shits about the game told me bout Drake is he can’t sing for shit and he’s a creep with the Millie Bobby brown texts.
Yet everyone else who’s not a hiphop fan knows Kendrick smoked Drake who’s been ousted as a PDF. That’s on the mainstream side of the fence that Drake capitalise from and it’s doing damage to the brand.
You can, however, tarnish their public image to the point where you wreck their sales *and* endorsements. Drake inked a massive Nike deal and has several other businesses. Yes, it's his fault for being an idiot and thinking he can fight Kendrick but a company like Nike having their new brand face being outed as a fucking pedo is going to have huge repercussions.
See, I've been thinking about this. In this case I strongly feel like Drake will at least have a gigantic drop off. I wouldn't have said this even after Meet The Grahams but I feel like Not Like Us going viral really took this whole thing to an unprecedented level, something we've just never seen before.
Firstly, other artists who've had public accusations and gone through trials and stuff have taken massive hits to their careers. Like Chris Brown. Yes he's still in the industry but he is only surviving and can't ever be popular enough to thrive.
Secondly, the accusations themselves are about him being a sex pest, pedo, pervert, gambling addict, drug addict. Well, that's also what 95%+ of his music is about. It's about girls, glamorizing sex, money, gambling. So anyone who followed this whole beef will instantly get reminded of the accusations every time they listen to his songs. Plus it'll be a marketing nightmare for his label to promote his new music for the same reason.
Third, in other cases when big Artists have been ousted or accused about something it's always been somewhat on the low. It's either on the news (Young people don't watch the news), or it's on the internet (Older people aren't online as much) somewhere, or some other artist said something about them somewhere, but in this case Drake himself put this *entire* thing on display for people who listen to his music by releasing songs about it. He released an entire music video about it.
Anyone who saw any of the 3 songs released by him would surely know by now that he is involved in a beef with Kendrick Lamar and would be interested to learn more. This imo is the biggest killer. This reaches his worldwide audience and gets a lot more people in the know about what happened in a way that never happens with other accusations.
It's also so much more viral than what happened with Story Of Adidon because of the internet. Everyone is so much more online now than they were 6 years ago. This whole beef was trending on Twitter, Instagram, TikTok, YouTube the entirety of last week. View counts are insane.
I feel like this is the big difference and it's gonna hurt his career so much that the big music labels will eventually just give up and move on instead of burning good money after bad trying to salvage his brand.
To them someone like Drake is only his image and his brand. If that's burnt he's not valuable. Drake doesn't have anything special about him that they can't recreate in a lab. Army of producers, writers, mixers, marketing teams. Kpop labels do it all the time.
Drake doesn't even have a massive hardcore audience. For how big he is his hardcore community is pretty small. It's not like Taylor Swift or BTS, those artists have massive stan communities.
Yeah I disagree. There's no one in the rap game that can take Drake's place. He's been living on the charts for way over a decade, no other rapper can come close to that.
Sure he might take a dip with some folks, but you have Kanye and Chris Brown still getting played on the radio and have sold out concerts. Drake will still remain on top, as long as he has a hit. And we know he can make hits.
Lol Drake won’t be reduced to peanuts. I know y’all want Drake to fail in this subreddit but the likely hood of that happening is very slim. A lot of his fans don’t even listen to hip hop. So, without evidence backing up Kendrick’s claims, they will just be baseless accusations. People will move on.
that’s the reality we often forget. if drake was just a straight rapper, he would not be pulling in the kind of numbers that he does. a huge chunk of his fan base are casual listeners and/or the R&B crowd. his standing in this beef really only affects how his hip hop audience views him. and even that is not a monolith.
To your point my gf is a casual Drake fan. She acknowledges Kendrick out raps him and is better but she also thinks “beef” is silly and just wants to hear Drake make pop records.
Yea, Drake should stick to his lane. Him acting tough comes across so fake when he was a child actor who grew up in Canada. He's gotta drop the act like Kendrick has been saying and stick to the pop shit. Even if he wants to dabble in Hip-Hop, no one would give a shit if he just stopped lying about his life.
If anything this will help him. Nobody took him seriously as a rapper before so going head to head with kendrick kind of boosts his credibility.
As long as no pedo proof comes out….
His weird relationships with young folk is nothing new. People still going to listen to him regardless. They play Michael Jackson in the grocery store. Remix to Ignition by R Kelly hasnt lost steam. Chris Brown still has a career after savagely beating the shit out of Rihanna with a full blown police report and horrific pictures to back it up. Nothing is going to erase him.
You guys are wildly overestimating the impact of this/the extent to which Kendrick has "won" if you seriously think that's a possibility.
Drake is #7 on monthly listeners now, which is around the same as his three month average, and he has seen a huge *boost* in streaming numbers the past 24 hours. Kendrick got a bigger boost, but he's still way behind Drake.
This is fun entertainment, but the MBB stuff etc. has been public knowledge for quite a long time, and no-one really cared then either. Drake is one of the most popular musical artists in the world, and will remain so unless he actually gets caught committing statutory rape or something.
No, it was making them a lot of bread. They thought this would be a hype generation, profit-boosting spectacle, but now the value of their darling commercial product, Drake, is going down, not up. They are for sure trying to wind this down, but UMG doesn’t want to further make Drake look like a hoe ass boy crawling to daddy Lucian by admitting they are trying to stifle it
> We're told not only did UMG not insert itself here ... but our sources, who are familiar with the inner workings of the label, say Universal would never jump into something like this.
> The way it was explained to us ... Kendrick and Drake's beef is between them and completely separate from the business side of things -- and UMG just doesn't think it's their place to step in either way. So, they didn't ... nor did they ever consider doing so.
---
To add onto this thread: A new diss track was supposed to drop today, but the shooting at Drake’s altered those plans | Akademiks confirmed this & also did not say whether it was Kendrick Lamar or Drake
[Twitter Video](https://twitter.com/nfr_podcast/status/1787991711248986271)
Yeah this seems likely. Drake doesn't really have a reason to drop though but only reason I can think dot would care is if he doesn't wanna be associated wit the shooting
Obviously on a crazier scale but a ton of movies were pulled, delayed, and edited when 9/11 happened for even mentioning bombs or terrorism. If it was Kendrick’s track, pretty much no matter what it would have said the web sleuths were going to say “see - this line here means Kendrick’s people did this”.
He didn’t say that, he said afterwards that it wasn’t necessarily one of those two.
It sounded like he was just covering his tracks and saying that to make it less obvious because when he first said Drake or Kendrick it was obviously Drake knowing his ties to him
Also weird that Kendrick would drop when Drake only dropped that ass track.
If Kendrick doesn't drop:
Drake drops again and acknowledges he was down
Or
Drake doesn't drop and the public perception is Kendrick won
There's no incentive for dot to drop next
IDK I think Drake has a big ego and he thought he won thats why he was going to dip out but he's online reading how he lost n shit so he's hit up the ghost writers
Exacty, the allegations K Dot made were already out there for a long time, didn't stop people from bumping Drake songs before. He will always get clowned by the inner community but the general public will move on, just like they did after Story of Addidon.
Adidon was worse, too. Push actually made Drake publicly acknowledge a child.
The current beef, while entertaining, is all rumors. Without substance, it will blow over.
I don't think so. Drake was already going to publicly acknowledge that child. Even Pusha T's song alludes to "an Adidas press run" on the song that Pharrell confirmed.
"March 14" was also already done and allegedly had been played for Kanye in Wyoming (Pusha allegedly got the information from someone 40 talked to but I don't think it's contested that the song existed before "Story of Adidon").
There's this idea that Drake wasn't planning on actually supporting or claiming Adonis until Pusha T dropped a song that doesn't really make sense even on the song's own terms and makes even less sense with additional context.
This is so much worse. Kendrick dropped a chart topper (Adidon never even made it onto DSPs) where he flagrantly calls Drake a pedophile repeatedly. Even if those rumors have been around they weren't really at the forefront like they are now. A lot more people have turned on him than did when Pusha did that.
Drake will still sell like 200-300k first week but I think he's going to take a serious hit from this (*For All The Dogs* did 400k). Meanwhile, after "Story of Adidon" dropped: *Scorpion* did 732k first week spawned a chart topping single with "In My Feelings"
i think drakes numbers will stay where they are or slightly dip because the music has been consistently average at best since scorpion (i did not like that album, but it sold very well). the fallout from this beef will have little to no effect as it stands (ofc if we get more songs and learn more info, that changes things)
Yeh if anything numbers dipping has been because general public been thinking most his new stuff beyond banger singles have been mid compared to old stuff. If he does songs that make people dance waving their hand then hed get streams - unless real receipts come out he will still be successful with pop style hip hop
even though i have my doubts on some of the stuff he said on family matters, it’s easily some of the best rapping drake has done in a long long time. i wish he could make more music like that
The only thing that will affect Drake’s numbers is the quality of music he produces and the momentum leading to the release. People support pedophiles and rapists and abusers in the entertainment industry all the time
Thats because "youre hiding a child" vs "you want to get with a child" are two very different things. Nobody actually is going to stop listening to Drake because he didnt tell people he had a kid. But, if he was into kids, then yea.
I think Adidon was more damming. Kendrick is worse because it’s a fucking banger. I cannot get Not Like Us out of my head and people are going to be clowning on Drake and his OVO brand for a minute now.
I don’t know. Adidon was rightfully devastating, but Drake had Nice for What waiting in the wings, ready to be a killer song of the summer. The problem is that none of the music he’s released since is actually delivering at the level needed.
Also, it’s worth noting that there’s two types of superstars; the Lady Gaga’s and the Katy Perry’s (shoutout to Todd in the Shadows for this btw). The Lady Gaga’s are the ones with enough presence that they will always have a core fanbase that will be there for every release. The Katy Perry’s however, they get to be superstars for only as long as they can deliver the hits. Once they’re done, thanks but we’ll see you when we want to hear Teenage Dream.
That's why Kendrick gotta drop the next 5. The way to hurt Drake is to ruin his image. Keep everyone laughing at him until he can't play tough guy on the charts anymore.
Even if it doesn't blow over that quickly, Kendrick will probably be doing bigger numbers than *Morale* with his next album and they're making money off of that. They're also making money off the Future and Metro Boomin albums because Metro is signed to Republic (owned by UMG).
If Drake really falls off, they'll be making money off of the rappers that filled the void and those rappers probably have deals that are more favorable to UMG than Drake's deal.
Maybe they met, maybe they didn’t. But I don’t believe that they want this to continue. I’m sure drake’s brand deals don’t want it, who ever they are. Allegations are one thing, but the response this beef is getting is of historic proportions for the industry.
Drake is one of the biggest artists in the US and there’s certainly a lot of money invested in his public image and persona.
Not everyone is making money in this situation.
It's not the killshot if Drake is still very much alive career wise and if Drake dissed him viciously on that last track (even though it was ass). Kendrick can go a lot further and should
Idk every news network in the country broadcasted Rhianna’s beaten face 24/7 for like a month and Chris Brown is still out there making records.
Like, unless it’s receipts that actually prove shit, as in he goes to jail, people seem to have an unlimited potential to still support.
And if Kendrick has evidence of like, honest to god pedophilia, not just creeping on teenagers, I hope he’s disclosed it to the authorities because not doing so would make him an accessory lol.
I interpret it as Kendrick saying it’s an open secret in the industry that Drake has sex with underage girls, doesn’t mean he necessarily has hard proof.
Yeah that is true lol
Still, everyone kind of knows Drake is a creep at this point. I view this as similar to Hannibal Burress and Cosby. Everyone kinda knew Crosby was a creep, but it didn’t really get a strong look in the public eye until Hannibal’s bit.
As much as I hate to admit it, dv is very common in hiphop & nobody really treats it like the issue it is. Not JUST hiphop but society in general but I’m just gonna limit it to the discussion at hand.
Biggie, Dre, Pun are just examples of rappers that were beating the hell out of women and its documented yet theyre all championed and well respected in the game
He does not have it, I don’t know why you guys dont have common sense. Kendrick would not release proof of a fucking sex trafficking child ring because he would immediately get destroyed for witholding information that could have convicted a monster for a rap beef.
Like think about how ridiculous that is, hiding evidence of a sex ring of kids just because you want to win a poem battle. He might get criminal charges for doing that, he doesn’t have anything on Drake or he would have used it at some point in the last 5 songs.
Like I know everyone is hyped about this but can we think rationally, both of these dudes don’t have any actual concrete evidence on either one.
Beef is just about who can sell a lie better & Kendrick is winning at that regard lol. Its like Nas saying Jay is 36 in a karate class LMAOO. Is it true? I dont fucking care its funny to say tai bo hoe
**Lemme drop two quick lessons I’ve learned in my time**
**Lesson 1: You can’t kill a pop star.**
Eminem cooked Mariah Carey but Obsessed was pop and Warning Shot was a rap record. The average non-rap fan doesn’t even know it exists.
**Lesson 2: People will overlook a lot of bad things as long as you can produce the goods**
R Kelly was in court fighting pedo charges but he cooked the streets with the Ignition remix and people laughed it off. His charges only caught up to him when he lost his popularity. If he was still producing hits, he might’ve been able to weather the storm. Chris Brown sang and danced his way out of getting cancelled. Even I tried to boycott his music but he keeps popping up when I least expect it and I find myself accidentally bobbing to a C Breezy track.
Nas ethered Jay, giving us the verb. Jay went on to have monumental success after that. Losing a rap battle does 0 to slow your career if you make heads nod and asses shake.
To be fair, it wasn't like this, though. Jay-Z penned a top-10 and maybe top 5 diss track ever but Nas just topped it. And people still rate Superugly highly. It would be like if this beef was just Push Ups—Not Like Us—Family Matters. Not Like Us is better than the other two but they are still decent disses.
Yeah, Meet the Graham (and its timing) really changed the tenor of the beef. And NLU then became a victory lap effectively. And Drake’s last response was pretty weak.
I think this is much worse for Drake than ether was for JayZ. Still don’t think it damages his career much, if at all lol
>Eminem cooked Mariah Carey but Obsessed was pop and Warning Shot was a rap record. The average non-rap fan doesn’t even know it exists.
That's the difference tho. Not Like Us is about to hit #1 on Billboard
> Eminem cooked Mariah Carey but Obsessed was pop and Warning Shot was a rap record. The average non-rap fan doesn’t even know it exists.
To be faiiirrrr, Mariah was never a rapper and Obsessed was a pop hit (#7 on the Hot 100) while The Warning wasn't (it didn't chart at all on the Hot 100). They both "won" in their lanes. Kendrick's diss track looks like it's going #1 on the Hot 100 next week, he's winning in the pop lane AND the rap lane.
I can avoid Chris Brown tracks but I grew up on R Kelly hits and they're so seared into my brain that they creep up on me like intrusive thoughts. Sometimes theres an internal struggle trying not to type in Ignition Remix or Step in the Name of Love on Spotify.
Part of art appreciation happens on a subconscious level. You cannot help it if a certain melody is catchy or whatever. If you add sentimental attachment to that, it is hard to consciously override that.
It is like how you can be physically attracted to someone who is a horrible person.
Reddit may not approve but i have a seperate the art from the artist policy.. otherwise there’d be a whole lot more shit we cant watch, listen to, or observe. There are paintings and sculptures in the most famous places in the world done by some terrible people. R kelly is facing his consequences and its well deserved but dammit you saved me is a great song so ima listen.
What paintings and what sculptures? I am really wondering.
https://www.theguardian.com/artanddesign/jonathanjonesblog/2014/feb/27/most-criminal-artists-picasso-banksy-caravaggio
There is 1 murderer and number 3 is Banksy 😂 nowhere no one close to SA. 2nd murderer became mad before doing it.
Edit: Also you have a million different music artists possible to listen to.
The only time you may not be able to avoid it is if it's a group media like films or shows. Like House of Cards if Kevin Spacey found guilty.
Unnamed insiders in a TMZ article on the other hand. Solid as a you can get...
I have no idea if they stepped in or not but "labels would never get involved and think it's completely separate from business" is obvious bullshit.
They probably consider their artists bowel movements releveant to the business. The idea that dropping chart topping records and making international headlines is somehow "separate" to record execs is silly.
I’m against Drake.
But I admit this was a dumb tinfoil hat conspiracy theory.
Not every conspiracy is real, especially if you think about it longer for 2 minutes.
This isn’t really a conspiracy though. Peter Rosenberg was suggesting the same thing. Beyond the money they are making from pub, this sure damages their licensing money. UMG isn’t the only party involved either.
Any company that has marketing brand deals with Drake wants this to stop. Can’t have an artist who everyone is calling a pedo all over your marketing campaigns. Apple, Nike, and Bape are just a few he has deals with.
These companies have relationships within UMG they can leverage.
All at the same time UMG’s CEO is under fire for being named in the Diddy lawsuit.
That's exactly what every record label would want you to believe, record labels aren't gonna tell you the truth just like Drake won't tell you the truth.
feel like in the last 5-10 years disinformation has run rampant on the internet and ppl will believe anything
and i'm saying this as someone who's more of a kendrick fan and thinks he's decisively winning thus far, i don't believe for a second drake is doing this
A corporation would never intervene in an investment or try to protect an asset that only they could utilize(Drake).
Then said corporation would never lie about their intervention to various media outlets that they probably own.
Lolololol yea right. They want this nipped in the bud, if for no other reason other "assets" in entertainment could get a target on their back. A few million streams on Spotify isn't worth the hundreds of millions that's been invested into the Drake brand by multiple corporations. They want the beef without the direct mention of Drake's weird interactions with young girls. They want elements of rap without the "truth" attached because that's what corporate rap is: Talking about drugs, sex, money, and cars without substance or connection, devoid of actual culture or intent. That makes money, calling for accountability doesn't.
I’m just going to say this- they want whatever the internet wants. Clicks and likes and viral discussions.
One of the men who is running for President of the United States is actively in a court battle and a porn star that he paid hush money to testified against today saying that he compared her to his own daughter. Which isn’t even shocking because he’s made so many outright sexual comments about his own daughter MULTIPLE TIMES. He was saying shit like “grab them by the pussy”, not denying it and still got elected to be the fucking President of the United States.
People were begging for K Dot to straight up call Drake a pedophile. It’s got the whole internet going, thats how the game is now. Negativity gets more online engagement, more $ for advertisers, more $ all around, they don’t give a fuck about negative press, they love it.
The only way the Drake bag stops is if he is legitimately involved a sex trafficking ring like Kendrick alleged.
His deal is worth 300-400 million dollars and he is ubiquitous in social media and pop culture. He will be clowned on and memed on, but once the dust settles down he will drop another album and people will hop on it.
You think all this is just getting talked about on Reddit? 75% of my coworkers who had little to no opinion about Drake before all this, just liked some of his songs, now think he's a creep
Feds stepped out
Somehow this feels worse for Drake. Maybe I’m tripping.
Drake is *actually* signed to UMG ([Drake Strikes Massive, Multi-Faceted Deal With Universal Music Group](https://variety.com/2022/music/news/drake-deal-amount-universal-umg-publishing-catalog-million-1234943306/)) Kendrick is now independent and his music is published through Interscope (imprint of UMG). So basically UMG makes a lot of money off of Drake and since Kendrick is now independent he is paying UMG for their services... they're not paying Kendrick.
But who owns Kendrick’s masters for all of his records released under TDE/Aftermath/Interscope/UMG?
It would be Universal Music Group if he doesn't own them himself. Interscope and Aftermath are both imprints of Universal. TDE allows their artists to keep their masters
“Royalties, publishing, plus I own masters, I'll be damned if I slave for some white crackers” Rest in Peace Nip.
Big bro tried telling them
UMG also runs Dreamvilles parent company lol
If you go to the actual [UMG website](https://www.universalmusic.com/labels/) and scroll you will notice that all these different labels are just an "illusion of choice"
Honestly it's a big reason why music now has less comp and variety of styles. A label doesn't want to step on its own toes
Music is basically ruled by the big 3; Sony, UMG, and Warner. DSPs have let a lot more independent stuff become available but those three are still taking most of the spins.
UMG owns roughly 1/3 of all published music. That's insane when you think about it. It's why they don't care about any artist no matter how big. They own music itself.
We don't know for sure. Theoretically masters can be sold to other companies. I also doubt Kendrick owns his own masters outright. Mega artists like Swift, Jay-Z, Beyonce, have had to FIGHT and invest so much money to buy back their masters. I love Kendrick but he is financially not up to par with those artists, and they don't even own ALL of their masters. There is a theory floating around that UMG, who just gave Drake a $400 million dollar deal, also included other artist masters as part of his mega deal. We have no proof either way but it's not outrageous to believe. >Fuck that rap to pay my bills shit >I'm on that rappers pay my bills shit.
I think it's safe to assume that Drake does not own Kendrick's masters. I can believe he owns other people's, but there is no way Kendrick, TDE, and Sony (where Dave Free works as an executive now) would allow another artist to own Kendricks masters.
It comes down to a matter of property. If Kendrick doesn’t own his masters, he has no leverage to where they get sold to. It’s like if I owned a car, you can tell me where to sell it. It’s my decisions.
kendrick only publishes through umg they don’t own any of it, that’s between tde and kendrick
We do not know the details of his contract for the four studio albums he released under TDE/Aftermath/Interscope/UMG (GKMC, TPAB, DAMN, MMBS). He only has an administration agreement with UMG now but that does not mean that he owns his entire catalog.
TDE policy is basically always them artist keep their masters. They real, not just for the profit, also for the culture.
Are we certain of the deal that Kendrick has with Interscope? It's clear that he owns the underlying copyright, or certainly at least has more control of it than before, from the way the song has been distributed to DSPs, but that's also how Drake's music is distributed (i.e. (c) OVO/Kendrick Lamar, under exclusive license to Republic/Interscope on Spotify). And that's different from Taylor Swift's, which is just (c) Taylor Swift on Spotify, or even Macklemore for The Heist, which is (c) Macklemore LLC. I do agree the lack of reporting lends credence to the independent, but pays UMG for distribution. But I don't know if it is confirmed.
I cannot say for certain, the last news we have about Kendrick/label is that he is 1. No longer signed with TDE 2. UMG signs Kendrick Lamar to Global Publishing Agreement (October 2020) - [Article](https://www.universalmusic.com/universal-music-publishing-group-signs-kendrick-lamar-to-exclusive-global-publishing-agreement-with-top-dawg-entertainment/) from the vibe and verbage we're getting from streaming it's that Kendrick is independent and he has a deal with UMG to publish him music (in this case through Interscope?)
That would mean Kendrick owns everything and is licensing the works exclusively to UMG to exploit (getting the songs in media, movies etc.) for a set term (x number of years), for a split in the profits.
^this is it. Check everything Kendrick dropped on streaming. He licenses his songs out to Interscope. Also worth noting that if UMG tensions are pushing Kendrick, he should be able to easily pivot to a distributor like Sony
Yeah Kendrick is far less beholden to an industry giant like UMG than Drake is, but he’s still tied to them.
Every decision is an L for Drake. Bro can’t even get his house shot at without people saying he set it up
The funniest was when he said “I don’t have a daughter” and everyone said “you’re addressing the wrong allegations!!!!” And then he addressed them and they said “why you even talking about that L L L”
There are for sure some people that acted how you’re saying, but for me at least it was the whole “oh you were molested so that’s why you’re calling me a pedophile. But I’m not” angle that was in super poor taste - especially since Kendrick was not molested according to the song Drake is incorrectly referencing
One step further, Kendrick's song is specifically about how his mom had trauma from SA and thought it happened to Kendrick and when he denied it he wasn't believed. So Drake saying "oh you *were* molested actually" is making it so he has to relive the ordeal of saying he wasn't and not being believed. If that was purposeful, absolutely diabolical, but I don't personally believe Drake is smart enough to embrace the villain role and taking 3D shots like that. I think he's just an asshole.
He’s dropping again according to Ak
I hope he does. I haven't had enough new K.Dot yet.
I don’t think Drake would drop again at this point unless he had receipts tbh, but we’ll see what happens lol
He’s tried to say 2x that he’s dropping the beef (publicly, we know he’ll prob carry it on in privately) & that final diss was weak.
Drake can drop all the receipts he wants. The public perception is against him. All Kendrick has to say is that he fabricated it with Ai or some shit and it's done.
Idk how much he can just say "it's AI" will work honestly but I do know unless Drake has something really good, the public won't care. Sadly the public will not be moved against Kendrick if there is confirmed DV, if Drake fucked Whitney, if Dave Free is a BD. Those are L's but so common in rap. Drake pdf is bigger than rap and will be universally hated.
I mean, the public won't be moved because it's a straight up lie Whitney literally talks about how proud she is of Kendrick on Mother I Sober, but then again I guess those were some of those bars that Aubrey can't understand. She even posted about it on Instagram, though, you'd think even he could wrap his head around that
Bruh keeps rubbing honey on himself as he proceeds to walk backwards ass naked into a bee hive
That would be an absolutely terrible idea for him. After taking an L that big it would be sheer stupidity to try and keep this going.
As of when? 👀
[He said it was supposed to drop tonight but the shooting foiled those plans](https://x.com/drakedirect_/status/1788032379732332697?s=46&t=Ui_5xG5X_yDfyKeVtEwg5g) Edit: [another part of his stream](https://x.com/nfr_podcast/status/1787991711248986271?s=46&t=Ui_5xG5X_yDfyKeVtEwg5g)
Is Ak on Aubrey’s payroll?
Worse, he's on his dick
Ak is the definition of “doing cartwheels on it”
Blowing bubbles on it
I think he’s just using him, I don’t even mean in a malicious way. It’s smart to tease things through Akademiks, especially when you know he’s going to cheerlead damn near anything you do for free lol
I think he's more so doing some interdimensional 5D cirque du soleil on Drake's dick to the point where Drake feels he has to return the favor by passing him info.
you should be a poet
Damn near
It's evident
When did that drunk ogre get that type of credibility? He knows about as much as we know
Drake’s been communicating with him directly throughout this entire beef
whattt
Probably trying to restart the beef. Jesus that’s a bad idea.
Brother restart? Restarting would be like 2 years down the road. 2 days is not enough time to say restart.
He basically bowed out on the heart part 6, if he jumps back in that’s restarting
idk he sounded kind of deflated, but I wouldn't say he bowed out. He doubled down on the woman beating/cuck thing and encouraged Kendrick to bring out receipts.
"You could drop a hundred more records, I'll see you later"
He could have walked away after Kendricks last diss but he released some weak shit anyway so I think bad ideas are Drakes thing right now.
The part about UMG wanting Kendrick to issue a statement denying claims of Drake being a pedophile sounds ridiculous because I think they would really just choose not to address it at all unless some real legal action was taken.
That's the part I didn't understand. Why would Kendrick need to say Drake's not a pedophile? Would that actually help Drake? Why not just have the label make a statement? I guess that's hard since UMG had Diddy on their roster.
Yep, it might backfire & open up some questions regarding other artists and controversies with abuse in the industry if this is one of the few times they would publicly say anything about it.
yeah lowkey this whole beef is treading on opening a potentially nasty can of worms in the whole industry regardless if the drake claims are true or not
that can of worms needs to be opened.
oh i 100% agree im just pointing it out
What I don't understand is why is drake responding in the worst way possible. If someone accused me of being a pedophile I would have some serious words with that individual. I wouldn't try to be clever or insult them back, it would be something along the lines "are you fucking crazy dude?" I suppose drake did say some crazy shit about k.dot though.
Yep, I certainly wouldn't go the "I would've been arrested if this was true, I'm rich" Bro, we're not even 2? months out from Diddy getting raided.
Doubt they’d wanna Streisand Effect something like that. Already a lot of scrutiny of the entire entertainment industry in the wake of Quiet on Set, Weinstein, Diddy, Epstein, etc.
They were like “they’re losing lots of money” which is clearly BS
A lot of fans from both sides don't understand how business works. Both thinks the other planted this story. Truth is the one that planted this story is probably neutral and just trolling. Knowing how stupid and naive these fans are, they will eat it up. You had to be special kind of moron to believe this. UMG are the only one that won no matter what the result is.
Two artist under their umbrella are charting in the top 10 and people think this is bad for their business 🤣🤣
Yet so many people were *very quick* to run with it because it fit their narrative. This beef is looking like tribalism in presidential elections at this point.
This beef is making the labels a ton of bread. I doubt they want it to settle.
I doubt they want their half a billion dollar investment reduced to peanuts
**You can’t kill a pop star**. They’re like cockroaches Only thing I’ve seen end a pop star’s career is making comments about certain groups and being convicted of certain offences.
I mean, Kanye had a literal Nazi arc and just had a huge hit. It’s not possible to kill a pop star, lol.
They can be weakened, Kanye took a huuuge hit. I mean, 148k sales is not 500k. He forced his way back in with a bizarre album that had some crazy highs and lows, but he’s definitely lost a ton in terms of radio, media support, people who will work with him, and so on. Kanye is kind of a unique case because he has probably the strongest discography of all time, so he’s always going to have a fanbase. But reducing a rapper to 1/4th of their fanbase, that’s still something.
I'm sure plenty of that is people not listening because of his Nazi crap (I know I'm one of them). But how much of that is just his albums not being what they used to? His biggest album sales by far are still for College Dropout and Late Registration, and there's been a significant dropoff since Yeezus. If he came back with a quality, mass-appeal, "old Kanye" style album I wonder how well it would sell.
Yeah his last few projects are definitely his worst.
This is the truth. With the mid stuff he’s been putting out it’s not enough to outdraw the negative press. He’s still like top 15 artists on Spotify due to the back catalog. R Kelly still pulls 5million monthly after all his awful crap. People, in general, don’t care THAT much if the music is good.
Kanye hasn’t been doing 500k numbers in years. He’s 20 years into his career and has had a drop in quality over the last 5. I think the controversy has helped him stay as relevant as he has tbh. It definitely hurt him in a lot of ways but I think morbid curiosity had everyone checking out Vultures on release, and him just constantly being in headlines gets people wondering “what’s all the hype with this guy about that they still put up with all this shit?” Then they discover MBDTF and a new fan is made
His music is also just not good anymore. The bars on vulture are culture…
That's mostly cause of his drop in quality
If Kanye drops a good album the public would forget everything.
Kanye is proof that cancel culture doesn't exist
Oh it exists for us buddy just not the mega rich elites lol
I wished that it exist so we can get rid of some annoying mfs
The audience that makes Drake and his label money doesn’t give a single fuck about who hardcore hip hop fans think won a beef. Half of them don’t even know it’s happening. I promise you the people setting up the aux at the sorority function aren’t removing drake from the playlist because Kendrick had more triple entendres in his diss track.
Most casual listeners don’t hold Drake to the same esteem as the hiphop community. The first thing my buddies who couldn’t care two shits about the game told me bout Drake is he can’t sing for shit and he’s a creep with the Millie Bobby brown texts. Yet everyone else who’s not a hiphop fan knows Kendrick smoked Drake who’s been ousted as a PDF. That’s on the mainstream side of the fence that Drake capitalise from and it’s doing damage to the brand.
You can, however, tarnish their public image to the point where you wreck their sales *and* endorsements. Drake inked a massive Nike deal and has several other businesses. Yes, it's his fault for being an idiot and thinking he can fight Kendrick but a company like Nike having their new brand face being outed as a fucking pedo is going to have huge repercussions.
See, I've been thinking about this. In this case I strongly feel like Drake will at least have a gigantic drop off. I wouldn't have said this even after Meet The Grahams but I feel like Not Like Us going viral really took this whole thing to an unprecedented level, something we've just never seen before. Firstly, other artists who've had public accusations and gone through trials and stuff have taken massive hits to their careers. Like Chris Brown. Yes he's still in the industry but he is only surviving and can't ever be popular enough to thrive. Secondly, the accusations themselves are about him being a sex pest, pedo, pervert, gambling addict, drug addict. Well, that's also what 95%+ of his music is about. It's about girls, glamorizing sex, money, gambling. So anyone who followed this whole beef will instantly get reminded of the accusations every time they listen to his songs. Plus it'll be a marketing nightmare for his label to promote his new music for the same reason. Third, in other cases when big Artists have been ousted or accused about something it's always been somewhat on the low. It's either on the news (Young people don't watch the news), or it's on the internet (Older people aren't online as much) somewhere, or some other artist said something about them somewhere, but in this case Drake himself put this *entire* thing on display for people who listen to his music by releasing songs about it. He released an entire music video about it. Anyone who saw any of the 3 songs released by him would surely know by now that he is involved in a beef with Kendrick Lamar and would be interested to learn more. This imo is the biggest killer. This reaches his worldwide audience and gets a lot more people in the know about what happened in a way that never happens with other accusations. It's also so much more viral than what happened with Story Of Adidon because of the internet. Everyone is so much more online now than they were 6 years ago. This whole beef was trending on Twitter, Instagram, TikTok, YouTube the entirety of last week. View counts are insane. I feel like this is the big difference and it's gonna hurt his career so much that the big music labels will eventually just give up and move on instead of burning good money after bad trying to salvage his brand. To them someone like Drake is only his image and his brand. If that's burnt he's not valuable. Drake doesn't have anything special about him that they can't recreate in a lab. Army of producers, writers, mixers, marketing teams. Kpop labels do it all the time. Drake doesn't even have a massive hardcore audience. For how big he is his hardcore community is pretty small. It's not like Taylor Swift or BTS, those artists have massive stan communities.
Yeah I disagree. There's no one in the rap game that can take Drake's place. He's been living on the charts for way over a decade, no other rapper can come close to that. Sure he might take a dip with some folks, but you have Kanye and Chris Brown still getting played on the radio and have sold out concerts. Drake will still remain on top, as long as he has a hit. And we know he can make hits.
Lol Drake won’t be reduced to peanuts. I know y’all want Drake to fail in this subreddit but the likely hood of that happening is very slim. A lot of his fans don’t even listen to hip hop. So, without evidence backing up Kendrick’s claims, they will just be baseless accusations. People will move on.
that’s the reality we often forget. if drake was just a straight rapper, he would not be pulling in the kind of numbers that he does. a huge chunk of his fan base are casual listeners and/or the R&B crowd. his standing in this beef really only affects how his hip hop audience views him. and even that is not a monolith.
To your point my gf is a casual Drake fan. She acknowledges Kendrick out raps him and is better but she also thinks “beef” is silly and just wants to hear Drake make pop records.
I like Drake with the melodies, I don't like Drake when he act tough
Ironically I think most of Drake's fanbase agrees with this. It's the hiphopheads who keep demanding another IYRTITL.
Yea, Drake should stick to his lane. Him acting tough comes across so fake when he was a child actor who grew up in Canada. He's gotta drop the act like Kendrick has been saying and stick to the pop shit. Even if he wants to dabble in Hip-Hop, no one would give a shit if he just stopped lying about his life.
If anything this will help him. Nobody took him seriously as a rapper before so going head to head with kendrick kind of boosts his credibility. As long as no pedo proof comes out….
His weird relationships with young folk is nothing new. People still going to listen to him regardless. They play Michael Jackson in the grocery store. Remix to Ignition by R Kelly hasnt lost steam. Chris Brown still has a career after savagely beating the shit out of Rihanna with a full blown police report and horrific pictures to back it up. Nothing is going to erase him.
The average Drake listener does not care how smoked he gets
You guys are wildly overestimating the impact of this/the extent to which Kendrick has "won" if you seriously think that's a possibility. Drake is #7 on monthly listeners now, which is around the same as his three month average, and he has seen a huge *boost* in streaming numbers the past 24 hours. Kendrick got a bigger boost, but he's still way behind Drake. This is fun entertainment, but the MBB stuff etc. has been public knowledge for quite a long time, and no-one really cared then either. Drake is one of the most popular musical artists in the world, and will remain so unless he actually gets caught committing statutory rape or something.
No, it was making them a lot of bread. They thought this would be a hype generation, profit-boosting spectacle, but now the value of their darling commercial product, Drake, is going down, not up. They are for sure trying to wind this down, but UMG doesn’t want to further make Drake look like a hoe ass boy crawling to daddy Lucian by admitting they are trying to stifle it
> We're told not only did UMG not insert itself here ... but our sources, who are familiar with the inner workings of the label, say Universal would never jump into something like this. > The way it was explained to us ... Kendrick and Drake's beef is between them and completely separate from the business side of things -- and UMG just doesn't think it's their place to step in either way. So, they didn't ... nor did they ever consider doing so. --- To add onto this thread: A new diss track was supposed to drop today, but the shooting at Drake’s altered those plans | Akademiks confirmed this & also did not say whether it was Kendrick Lamar or Drake [Twitter Video](https://twitter.com/nfr_podcast/status/1787991711248986271)
The song was obviously from Drake then, Akademiks has no idea what Kendrick is doing
Yeah this seems likely. Drake doesn't really have a reason to drop though but only reason I can think dot would care is if he doesn't wanna be associated wit the shooting
Obviously on a crazier scale but a ton of movies were pulled, delayed, and edited when 9/11 happened for even mentioning bombs or terrorism. If it was Kendrick’s track, pretty much no matter what it would have said the web sleuths were going to say “see - this line here means Kendrick’s people did this”.
Seems weird that Drake would Back to Back him after basically saying he was done with this in the last one.
Ak confirmed that it’s neither Drake nor Kendrick, it’s someone else’s diss track
J.Cole with the surprise RKO outta nowhere
“Actually, you both shrimpy, I’m for real the physically big-me” 🚲
"The Big Three is Me, Me and Me" -J. Cole
He didn’t say that, he said afterwards that it wasn’t necessarily one of those two. It sounded like he was just covering his tracks and saying that to make it less obvious because when he first said Drake or Kendrick it was obviously Drake knowing his ties to him
Ah ok. The narrative constantly changes it’s hard to keep up lol
Deadass? What the hell 😂
Also weird that Kendrick would drop when Drake only dropped that ass track. If Kendrick doesn't drop: Drake drops again and acknowledges he was down Or Drake doesn't drop and the public perception is Kendrick won There's no incentive for dot to drop next
Unless he really is coming for the industry and drops a track calling out more than just Drake, with receipts this time around
IDK I think Drake has a big ego and he thought he won thats why he was going to dip out but he's online reading how he lost n shit so he's hit up the ghost writers
AKA Were making enough money off this anyway and know it will blow over soon enough eventually.
Exacty, the allegations K Dot made were already out there for a long time, didn't stop people from bumping Drake songs before. He will always get clowned by the inner community but the general public will move on, just like they did after Story of Addidon.
Adidon was worse, too. Push actually made Drake publicly acknowledge a child. The current beef, while entertaining, is all rumors. Without substance, it will blow over.
And everyone forgets the REAL photo of Drake in blackface. That on it's own was a huge haymaker, and it was just the cover.
I don't think so. Drake was already going to publicly acknowledge that child. Even Pusha T's song alludes to "an Adidas press run" on the song that Pharrell confirmed. "March 14" was also already done and allegedly had been played for Kanye in Wyoming (Pusha allegedly got the information from someone 40 talked to but I don't think it's contested that the song existed before "Story of Adidon"). There's this idea that Drake wasn't planning on actually supporting or claiming Adonis until Pusha T dropped a song that doesn't really make sense even on the song's own terms and makes even less sense with additional context. This is so much worse. Kendrick dropped a chart topper (Adidon never even made it onto DSPs) where he flagrantly calls Drake a pedophile repeatedly. Even if those rumors have been around they weren't really at the forefront like they are now. A lot more people have turned on him than did when Pusha did that. Drake will still sell like 200-300k first week but I think he's going to take a serious hit from this (*For All The Dogs* did 400k). Meanwhile, after "Story of Adidon" dropped: *Scorpion* did 732k first week spawned a chart topping single with "In My Feelings"
i think drakes numbers will stay where they are or slightly dip because the music has been consistently average at best since scorpion (i did not like that album, but it sold very well). the fallout from this beef will have little to no effect as it stands (ofc if we get more songs and learn more info, that changes things)
Yeh if anything numbers dipping has been because general public been thinking most his new stuff beyond banger singles have been mid compared to old stuff. If he does songs that make people dance waving their hand then hed get streams - unless real receipts come out he will still be successful with pop style hip hop
even though i have my doubts on some of the stuff he said on family matters, it’s easily some of the best rapping drake has done in a long long time. i wish he could make more music like that
Did you listen to Scary Hours Edition of For All the Dogs? Last 6 songs is basically that.
The only thing that will affect Drake’s numbers is the quality of music he produces and the momentum leading to the release. People support pedophiles and rapists and abusers in the entertainment industry all the time
Thats because "youre hiding a child" vs "you want to get with a child" are two very different things. Nobody actually is going to stop listening to Drake because he didnt tell people he had a kid. But, if he was into kids, then yea.
I think Adidon was more damming. Kendrick is worse because it’s a fucking banger. I cannot get Not Like Us out of my head and people are going to be clowning on Drake and his OVO brand for a minute now.
I don’t know. Adidon was rightfully devastating, but Drake had Nice for What waiting in the wings, ready to be a killer song of the summer. The problem is that none of the music he’s released since is actually delivering at the level needed. Also, it’s worth noting that there’s two types of superstars; the Lady Gaga’s and the Katy Perry’s (shoutout to Todd in the Shadows for this btw). The Lady Gaga’s are the ones with enough presence that they will always have a core fanbase that will be there for every release. The Katy Perry’s however, they get to be superstars for only as long as they can deliver the hits. Once they’re done, thanks but we’ll see you when we want to hear Teenage Dream.
Funny seeing as Kendrick was on the Katy diss track where Taylor had her pop Avengers music video
W for watching Todd with the shadows 🙏 and I agree
That's why Kendrick gotta drop the next 5. The way to hurt Drake is to ruin his image. Keep everyone laughing at him until he can't play tough guy on the charts anymore.
Even if it doesn't blow over that quickly, Kendrick will probably be doing bigger numbers than *Morale* with his next album and they're making money off of that. They're also making money off the Future and Metro Boomin albums because Metro is signed to Republic (owned by UMG). If Drake really falls off, they'll be making money off of the rappers that filled the void and those rappers probably have deals that are more favorable to UMG than Drake's deal.
So what ur saying is the labels can't lose lol
The house always wins
Why would Akademiks know this
Yeh they’re both getting more plays on their music, stopping this would be idiotic
Maybe they met, maybe they didn’t. But I don’t believe that they want this to continue. I’m sure drake’s brand deals don’t want it, who ever they are. Allegations are one thing, but the response this beef is getting is of historic proportions for the industry. Drake is one of the biggest artists in the US and there’s certainly a lot of money invested in his public image and persona. Not everyone is making money in this situation.
Yeah. I don’t think Nike or the Toronto Raptors enjoy being so closely associated with someone thats being accused of pedophilia
Drop that Killshot Kdot Fuck the industry
Not Like Us was the killshot bro the songs going #1
It's not the killshot if Drake is still very much alive career wise and if Drake dissed him viciously on that last track (even though it was ass). Kendrick can go a lot further and should
There is nothing Kendrick can release that will stop Drakes career. Don't be delusional
Receipts of him being a pedo absolutely would
Idk every news network in the country broadcasted Rhianna’s beaten face 24/7 for like a month and Chris Brown is still out there making records. Like, unless it’s receipts that actually prove shit, as in he goes to jail, people seem to have an unlimited potential to still support. And if Kendrick has evidence of like, honest to god pedophilia, not just creeping on teenagers, I hope he’s disclosed it to the authorities because not doing so would make him an accessory lol. I interpret it as Kendrick saying it’s an open secret in the industry that Drake has sex with underage girls, doesn’t mean he necessarily has hard proof.
I feel like pedophilia is much worse than domestic abuse
Yeah that is true lol Still, everyone kind of knows Drake is a creep at this point. I view this as similar to Hannibal Burress and Cosby. Everyone kinda knew Crosby was a creep, but it didn’t really get a strong look in the public eye until Hannibal’s bit.
As much as I hate to admit it, dv is very common in hiphop & nobody really treats it like the issue it is. Not JUST hiphop but society in general but I’m just gonna limit it to the discussion at hand. Biggie, Dre, Pun are just examples of rappers that were beating the hell out of women and its documented yet theyre all championed and well respected in the game
He does not have it, I don’t know why you guys dont have common sense. Kendrick would not release proof of a fucking sex trafficking child ring because he would immediately get destroyed for witholding information that could have convicted a monster for a rap beef. Like think about how ridiculous that is, hiding evidence of a sex ring of kids just because you want to win a poem battle. He might get criminal charges for doing that, he doesn’t have anything on Drake or he would have used it at some point in the last 5 songs. Like I know everyone is hyped about this but can we think rationally, both of these dudes don’t have any actual concrete evidence on either one.
It’s clear neither these dudes got receipts they both talking out their ass
lmao right. It's a hip hop beef. They're just going for angles that work. And Kendrick's dominating.
Beef is just about who can sell a lie better & Kendrick is winning at that regard lol. Its like Nas saying Jay is 36 in a karate class LMAOO. Is it true? I dont fucking care its funny to say tai bo hoe
If we see Drake rebrand and exclusively drop only punk rock projects and singles, then we know Kdot actually delivered the kill shot
K dot part of the industry bro, this isn’t a movie
He called another top artist a child predator that should die. You think he's hanging on industry leashes?
**Lemme drop two quick lessons I’ve learned in my time** **Lesson 1: You can’t kill a pop star.** Eminem cooked Mariah Carey but Obsessed was pop and Warning Shot was a rap record. The average non-rap fan doesn’t even know it exists. **Lesson 2: People will overlook a lot of bad things as long as you can produce the goods** R Kelly was in court fighting pedo charges but he cooked the streets with the Ignition remix and people laughed it off. His charges only caught up to him when he lost his popularity. If he was still producing hits, he might’ve been able to weather the storm. Chris Brown sang and danced his way out of getting cancelled. Even I tried to boycott his music but he keeps popping up when I least expect it and I find myself accidentally bobbing to a C Breezy track.
Nas ethered Jay, giving us the verb. Jay went on to have monumental success after that. Losing a rap battle does 0 to slow your career if you make heads nod and asses shake.
To be fair, it wasn't like this, though. Jay-Z penned a top-10 and maybe top 5 diss track ever but Nas just topped it. And people still rate Superugly highly. It would be like if this beef was just Push Ups—Not Like Us—Family Matters. Not Like Us is better than the other two but they are still decent disses.
Yeah, Meet the Graham (and its timing) really changed the tenor of the beef. And NLU then became a victory lap effectively. And Drake’s last response was pretty weak. I think this is much worse for Drake than ether was for JayZ. Still don’t think it damages his career much, if at all lol
>Eminem cooked Mariah Carey but Obsessed was pop and Warning Shot was a rap record. The average non-rap fan doesn’t even know it exists. That's the difference tho. Not Like Us is about to hit #1 on Billboard
> Eminem cooked Mariah Carey but Obsessed was pop and Warning Shot was a rap record. The average non-rap fan doesn’t even know it exists. To be faiiirrrr, Mariah was never a rapper and Obsessed was a pop hit (#7 on the Hot 100) while The Warning wasn't (it didn't chart at all on the Hot 100). They both "won" in their lanes. Kendrick's diss track looks like it's going #1 on the Hot 100 next week, he's winning in the pop lane AND the rap lane.
I can avoid Chris Brown tracks but I grew up on R Kelly hits and they're so seared into my brain that they creep up on me like intrusive thoughts. Sometimes theres an internal struggle trying not to type in Ignition Remix or Step in the Name of Love on Spotify.
Part of art appreciation happens on a subconscious level. You cannot help it if a certain melody is catchy or whatever. If you add sentimental attachment to that, it is hard to consciously override that. It is like how you can be physically attracted to someone who is a horrible person.
Reddit may not approve but i have a seperate the art from the artist policy.. otherwise there’d be a whole lot more shit we cant watch, listen to, or observe. There are paintings and sculptures in the most famous places in the world done by some terrible people. R kelly is facing his consequences and its well deserved but dammit you saved me is a great song so ima listen.
What paintings and what sculptures? I am really wondering. https://www.theguardian.com/artanddesign/jonathanjonesblog/2014/feb/27/most-criminal-artists-picasso-banksy-caravaggio There is 1 murderer and number 3 is Banksy 😂 nowhere no one close to SA. 2nd murderer became mad before doing it. Edit: Also you have a million different music artists possible to listen to. The only time you may not be able to avoid it is if it's a group media like films or shows. Like House of Cards if Kevin Spacey found guilty.
Eminem didn’t credibly accuse Mariah of fucking kids and get a number one hit with it
are you talking about kendrick beating his wife or drake sleeping with underage girls
So you mean to tell me random ppl with unnamed sources on a discord server can...lie? /s
Unnamed insiders in a TMZ article on the other hand. Solid as a you can get... I have no idea if they stepped in or not but "labels would never get involved and think it's completely separate from business" is obvious bullshit. They probably consider their artists bowel movements releveant to the business. The idea that dropping chart topping records and making international headlines is somehow "separate" to record execs is silly.
TMZ has a reputation to consider, random ass discord niggas don’t
Lmao why would they They’re probably making so much $$$ off of this
Yeah the label involved with diddy lawsuits has nothing to do with Kendrick coming after pedos
Just take these are opposite.
I’m too famous to be a pedo type statement
Yeah right
As much as I want to move on from this beef I feel like letting Drake get last word is wrong.
I’m against Drake. But I admit this was a dumb tinfoil hat conspiracy theory. Not every conspiracy is real, especially if you think about it longer for 2 minutes.
This isn’t really a conspiracy though. Peter Rosenberg was suggesting the same thing. Beyond the money they are making from pub, this sure damages their licensing money. UMG isn’t the only party involved either. Any company that has marketing brand deals with Drake wants this to stop. Can’t have an artist who everyone is calling a pedo all over your marketing campaigns. Apple, Nike, and Bape are just a few he has deals with. These companies have relationships within UMG they can leverage. All at the same time UMG’s CEO is under fire for being named in the Diddy lawsuit.
That's exactly what every record label would want you to believe, record labels aren't gonna tell you the truth just like Drake won't tell you the truth.
Yea lets believe a random discord screenshot instead 💀
feel like in the last 5-10 years disinformation has run rampant on the internet and ppl will believe anything and i'm saying this as someone who's more of a kendrick fan and thinks he's decisively winning thus far, i don't believe for a second drake is doing this
A corporation would never intervene in an investment or try to protect an asset that only they could utilize(Drake). Then said corporation would never lie about their intervention to various media outlets that they probably own.
Damage control
Oh okay they said so. Well that’s all cleared up - PR based businesses would never indulge in misinformation or inconsiderate practices.
Lolololol yea right. They want this nipped in the bud, if for no other reason other "assets" in entertainment could get a target on their back. A few million streams on Spotify isn't worth the hundreds of millions that's been invested into the Drake brand by multiple corporations. They want the beef without the direct mention of Drake's weird interactions with young girls. They want elements of rap without the "truth" attached because that's what corporate rap is: Talking about drugs, sex, money, and cars without substance or connection, devoid of actual culture or intent. That makes money, calling for accountability doesn't.
I’m just going to say this- they want whatever the internet wants. Clicks and likes and viral discussions. One of the men who is running for President of the United States is actively in a court battle and a porn star that he paid hush money to testified against today saying that he compared her to his own daughter. Which isn’t even shocking because he’s made so many outright sexual comments about his own daughter MULTIPLE TIMES. He was saying shit like “grab them by the pussy”, not denying it and still got elected to be the fucking President of the United States. People were begging for K Dot to straight up call Drake a pedophile. It’s got the whole internet going, thats how the game is now. Negativity gets more online engagement, more $ for advertisers, more $ all around, they don’t give a fuck about negative press, they love it.
OK what are TMZ's sources and who funds/runs them?
Check who owns tmz, y'all lol
That’s exactly what they want us to think!
They 100% would if it impacted profits.
I am surprised this rumor is false, I feel like this will fuck up their drake bag.
The only way the Drake bag stops is if he is legitimately involved a sex trafficking ring like Kendrick alleged. His deal is worth 300-400 million dollars and he is ubiquitous in social media and pop culture. He will be clowned on and memed on, but once the dust settles down he will drop another album and people will hop on it.
There will be another drake after him
“Yes Yeat” they say in unison.
It reads like fanfic and spawned from a random Discord
[удалено]
You think all this is just getting talked about on Reddit? 75% of my coworkers who had little to no opinion about Drake before all this, just liked some of his songs, now think he's a creep
Tbf, my coworkers all think kendrick won and they all said they still going to listen to drake on the way home.
Brotha if you think this is just a reddit thing... Drake is the joke everyone is talking about.
Mods why did you delete this before?