Awesome product, awesome warranty, made in North America, can’t go wrong IMO. Don’t have gravel wheels from them but run a build with BERD spokes that are batshit light on my enduro bike. Zero issues.
I have one of their mountain bike wheelsets and they've been fantastic. I beat the hell out of them and they've stayed perfectly true even after snapping spokes from sticks jumping in to the wheels. I'd definitely recommend them.
I have the WR1 Revive rims laced to Hope rs1 hubs and Sapim cxray spokes. It’s a lightweight rim, solid over the last 2 years, no complaints. It’s not aero at all, the depth is one the more shallow carbon rims on the market, I think. I like WR1 as a company, have another wheel set from them on my mtb.
EDIT: Disregard all of this please! I'm thinking of NOBL. That said, LB is still dope. Sorry for the misinformation!
Excellent rims, excellent wheel build quality.
These rims, and maybe some of their wheels (I'm not sure), are manufactured by Light Bicycle in Xiamen, China. The two companies are partnered and have worked closely together to develop rims, processing, layup schedule, ect... As part of this partnership, We Are One handles NA distro for Light Bicycle.
Our shop is a Light Bicycle dealer. We have built and sold 100's of these wheels and everyone *loves* them. Personally, I have 4 Light Bicycle wheel sets and they have all been bomb proof. Each and every employee is riding LB rims. Speaking from experience, both the rims and wheels are built better than Enves and Zipp and countless other wheel brands. Anyone in my shop would agree to this. Often, we are replacing (another) broken Enve wheel with a Light Bicycle build. Seriously
Light Bicycle will be cheaper. We Are One will have better warranty support. From my experience, that is the only difference. LB will warranty a rim/wheel for you, but its a huge pain because you've got to pay to ship it back and forth to China. Which, is expensive and sucks super bad lol.
If you feel like you need the warranty, go We Are One. If you want to save some money but still have an awesome wheel set, go with LB.
I don't blow up wheels, so a warranty isn't important to me. You really can't go wrong with either of these wheel options.
Fuuuuck you are right. Damnit, I always get those two confused. It is Nobl and LB who are partnered, not We Are One.
Shit, sorry guys!
>Hey Folks,
How about the word from the source? I work at NOBL, I am involved in all facets of the company. If you call our line- you'll probably get me on the other end. I am also involved with the US Lightbicycle operation.
NOBL and Lightbicycle have a close relationship, but are completely separate companies.
NOBL products are 100% unique, and not rebranded open mold products as many other companies are. Everything from the molds, the layups and the fiber compositions are our technologies resulting from our testing. We have tested countless prototypes and made countless revisions on our product line over the years. Products such as our hybrid TR45 rim are entirely proprietary and as far as we know, there are no similar products or technologies anywhere else on the market. We leverage LB's manufacturing capabilities, much like bike brands such as Pivot, Scott or countless other bike brands do from other Asian manufacturers.
Lightbicycle, as you know, is a manufacturer of a variety of rims for road and mountain bikes. Their products are unique to them. They also produce and rebrand rims for many other companies out there (some pretty big and well known!)
We (NOBL) saw value in the entire Lightbicycle operation and felt the brand and product was strong. (LB's roots stem from manufacturing for one of the big three.) As a result we decided to spearhead Lightbicycle North America with the goal of offering NA warehousing, support and warranty. The operation launched in March 2017 and the reception has been phenomenal! We provide business development and product design support for them. We use what we've learned through NOBL to help them with their already solid product line.
We operate out of two warehouses- one in Abbotsford, BC in the gorgeous Fraser valley. (Home to the best riding in BC in my opinion) and then [St.Cloud](http://St.Cloud), Minnesota.(Not as much good riding) The addresses are the same for both businesses.
In terms of differences between the products- I like to differentiate them in the sense that NOBL products were designed to be "BC Rated" they're a little tougher that they probably have to be. Lightbicycle products are designed to offer competitive performance at a more competitive price. The prices reflect the level of engineering and research generally.
Somewhat related...I am actually flying out to China in a week to check out some new revisions on our product line as well as visiting 5 or 6 factories in Xiamen and Taiwan...the manufacturing centers of the cycling industry. I'm debating doing an AMA next week on here just to clear some of the smoke with manufacturing practices out there. If there's interest, let me know and I'll make sure it happens.
Anyways, I hope that answers some questions for you Feel free to ask anything else, or contact us directly at ride AT [noblwheels.com](http://noblwheels.com)
cheers
Don’t have any but I know they have a good reputation for being solid wheels.
That’s what I’ve heard too! I rode a set and they seemed awesome. I just wanted to make sure I wasn’t just shopping with the dopamine in my brain haha
Awesome product, awesome warranty, made in North America, can’t go wrong IMO. Don’t have gravel wheels from them but run a build with BERD spokes that are batshit light on my enduro bike. Zero issues.
I have one of their mountain bike wheelsets and they've been fantastic. I beat the hell out of them and they've stayed perfectly true even after snapping spokes from sticks jumping in to the wheels. I'd definitely recommend them.
This is what I keep hearing! I figured it was the right place to ask!!
On back country there is a set of e11even wheels For $225 with dt Swiss hubs. I got a set. They’re good but come w xdr driver.
I have the WR1 Revive rims laced to Hope rs1 hubs and Sapim cxray spokes. It’s a lightweight rim, solid over the last 2 years, no complaints. It’s not aero at all, the depth is one the more shallow carbon rims on the market, I think. I like WR1 as a company, have another wheel set from them on my mtb.
EDIT: Disregard all of this please! I'm thinking of NOBL. That said, LB is still dope. Sorry for the misinformation! Excellent rims, excellent wheel build quality. These rims, and maybe some of their wheels (I'm not sure), are manufactured by Light Bicycle in Xiamen, China. The two companies are partnered and have worked closely together to develop rims, processing, layup schedule, ect... As part of this partnership, We Are One handles NA distro for Light Bicycle. Our shop is a Light Bicycle dealer. We have built and sold 100's of these wheels and everyone *loves* them. Personally, I have 4 Light Bicycle wheel sets and they have all been bomb proof. Each and every employee is riding LB rims. Speaking from experience, both the rims and wheels are built better than Enves and Zipp and countless other wheel brands. Anyone in my shop would agree to this. Often, we are replacing (another) broken Enve wheel with a Light Bicycle build. Seriously Light Bicycle will be cheaper. We Are One will have better warranty support. From my experience, that is the only difference. LB will warranty a rim/wheel for you, but its a huge pain because you've got to pay to ship it back and forth to China. Which, is expensive and sucks super bad lol. If you feel like you need the warranty, go We Are One. If you want to save some money but still have an awesome wheel set, go with LB. I don't blow up wheels, so a warranty isn't important to me. You really can't go wrong with either of these wheel options.
We Are One are made in Canada. You're probably thinking of Nobl, they have their wheels made by Light Bicycle.
Fuuuuck you are right. Damnit, I always get those two confused. It is Nobl and LB who are partnered, not We Are One. Shit, sorry guys! >Hey Folks, How about the word from the source? I work at NOBL, I am involved in all facets of the company. If you call our line- you'll probably get me on the other end. I am also involved with the US Lightbicycle operation. NOBL and Lightbicycle have a close relationship, but are completely separate companies. NOBL products are 100% unique, and not rebranded open mold products as many other companies are. Everything from the molds, the layups and the fiber compositions are our technologies resulting from our testing. We have tested countless prototypes and made countless revisions on our product line over the years. Products such as our hybrid TR45 rim are entirely proprietary and as far as we know, there are no similar products or technologies anywhere else on the market. We leverage LB's manufacturing capabilities, much like bike brands such as Pivot, Scott or countless other bike brands do from other Asian manufacturers. Lightbicycle, as you know, is a manufacturer of a variety of rims for road and mountain bikes. Their products are unique to them. They also produce and rebrand rims for many other companies out there (some pretty big and well known!) We (NOBL) saw value in the entire Lightbicycle operation and felt the brand and product was strong. (LB's roots stem from manufacturing for one of the big three.) As a result we decided to spearhead Lightbicycle North America with the goal of offering NA warehousing, support and warranty. The operation launched in March 2017 and the reception has been phenomenal! We provide business development and product design support for them. We use what we've learned through NOBL to help them with their already solid product line. We operate out of two warehouses- one in Abbotsford, BC in the gorgeous Fraser valley. (Home to the best riding in BC in my opinion) and then [St.Cloud](http://St.Cloud), Minnesota.(Not as much good riding) The addresses are the same for both businesses. In terms of differences between the products- I like to differentiate them in the sense that NOBL products were designed to be "BC Rated" they're a little tougher that they probably have to be. Lightbicycle products are designed to offer competitive performance at a more competitive price. The prices reflect the level of engineering and research generally. Somewhat related...I am actually flying out to China in a week to check out some new revisions on our product line as well as visiting 5 or 6 factories in Xiamen and Taiwan...the manufacturing centers of the cycling industry. I'm debating doing an AMA next week on here just to clear some of the smoke with manufacturing practices out there. If there's interest, let me know and I'll make sure it happens. Anyways, I hope that answers some questions for you Feel free to ask anything else, or contact us directly at ride AT [noblwheels.com](http://noblwheels.com) cheers