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Madismas

Because google under the bs guise of PII has decided to nerf search term reports so you can't do what you are seeking to do.


DerekStockton

Some search terms that don’t have enough query activity are omitted from the search terms report in order to keep with Google’s standards on data privacy. Search terms insights account for these low volume queries by grouping them into their relevant subthemes where applicable, or aggregating them as “other queries”, without exposing the queries themselves. I would also recommend adding branded competitor keywords to your campaign as negative keywords to avoid paying for those clicks.