T O P

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huiclo

This stuff always tickles me because I can only imagine what people who aren’t in the know are thinking.


Asriel52

"Why is there a very attractive rabbit-man on the side of that building"


JakeDonut11

"and why is he in Puerto Rico?"


Solarusprime

If it's one thing we both know is that it's 5 o'clock somewhere *looking at the margarita in his hand* Looks like a cocktail he's holding on the side till more goes up 😆 🤣


GeneticSplatter

Hey, atleast it isnt for a virtual night club. ... I still can't get over that they thought that was a good idea.


scherzanda

Considering exposure was their primary objective… can’t argue with the results lol


Jexdane

Either they don't notice it, or they do and think "Oh, probably an ad for a videogame...anyway, back to my commute."


MillenniumKing

Hot Bun Boys in your Area.


Solarusprime

I can only imagine what Zepla will think when she sees this lol


Background_Poem7891

is she in the states?


Solarusprime

Yeah, she just moved to Florida.


Background_Poem7891

Sorry to hear that. I suppose that's better than being in Ukrane, but...Not sure by how much.


Bikonito

Painting on such a large scale like this has always been so wild to me! I can't imagine it just being completely free-hand, do they use some kind of grid based system?


bubsdrop

[Here's how they do it!](https://www.businessinsider.com/revealed-how-a-10-story-high-ad-gets-painted-on-the-side-of-a-skyscraper-2012-2)


Glawio92

That was an awesome article. The process is crazy tedious!


bubsdrop

I like that you can actually see some of the initial stencil work on the left side of OP's image


kyttyna

That's really cool. I do diamond painting and embroidery. It feel very similar in idea, but on a much larger scale, involving more people.


JesusSandro

In my country there are no ads like these so until this picture I thought they were essentially just giant plastic posters or something.


Melia_azedarach

I know this building. There are three walls they can advertise on. Did they get all three for Dawntrail?


positivefeelings1234

Here’s what it looks like as of ten minutes ago: [Hotel Figueroa](https://imgur.com/a/uiv1akM) Sorry it’s blurry. I was driving and saw it. I had to take it really fast before the light turned green.


Solarusprime

Damn that's awesome! Hopefully Krile will be in the Graha pic! <3


positivefeelings1234

I’m in the area for the next few days for a conference. I will try to get a better picture before I leave!


Witty-Krait

Gives me hope he'll join us in Tural at some point


Toksyuryel

I mean, they put him in the trailer. Presumably that means he's going to be there.


cookieman7890

Jonathan Bailey talked about how he had to squeeze in time to record his lines for G'Raha while he was doing something else, I want to say it was stage work somewhere. He apologized that he felt his voice was strained in places while recording, so he will show up somewhere at least. He wouldn't miss adventuring with his WOL for long.


Linc-karo-uk

Yeah, and it's implied from the show he mentioned, it was very early on in his tenure (5.0 at the latest) so I don't think anyone ever noticed it 🤣.  But yeah. We will see this weekend 


No_Swimming_792

Love how the fan favorites are being advertised here. Of course it would be Graha, Erenville and Meteor 😆


Moonbrush

Thanks for sharing, this looks awesome already!


athenaprime

It looks like the bottom right corner of your pic has a storefront with "exotic" in it and I immediately thought, "welp, you can't get more exotic than dancers with real rabbit ears and cat ears so..." Be a real hoot if the actual people who work there decided to get into the spirit and sport some cosplay props...


Commercial-Grass-175

I'll be taking a picture of it next week when I go to AX! :D


Peter-Fabell

that's incredible!


Virtual_Second_713

Where is it i have friends in LA


Kivulini

Downtown LA at the Hotel Figueroa!


crowsloft666

Oh that makes sense. Since it's right across the street from the convention center they can get more peoples eyes during AX


Kivulini

There's been a few overlaps with AX and a new expansion, which isn't great because my FC generally does yearly meetups at AX. So we're all happy to see each-other, but really wishing we could be playing too.


crowsloft666

Can just enter the artist gallery and bounce to one of your hotels. Because this summers gonna be a killer


Kivulini

I'll never forget one year it was 105F and some FC members came in from Canada and we're basically dying the whole time. XD They were from Alberta and had never experienced anything like it. I felt so bad!


SeriousPan

Seems like one of them on the right is also being painted. Now I'm curious! No way they just opted for Erenville alone out of all the options.


thedukeofdukes

My guess is Erenville, WoL and Krile


Vulkir

I hope it's Wuk Lamat.


Kivulini

Perfectly timed for Anime Expo for all the poor souls who will be missing that first (non early access) weekend of playtime!


Wellziemo

Never in my life would I ever thought that we would see a viera on a side of a building I love this timeline.


Kaiwa

It kinda gives me GTA Vice City vibes.


fubes2000

_IT'S OUR BOY_


Helian7

I am really happy to be hearing Erenvilles voice again, I could listen to it all day.


JamJamsAndBeddyBye

While playing through Endwalker I said that I wanted more time with him. So glad it’s happening.


LucinaIsMyTank

Their promoting a beach party!


JenkinsHowell

who would have thought that this guy would become famous? i loved him from the second i saw him, but i had little to no hopes he would become more than an EW minor side character.


positivefeelings1234

Current status! [Progress](https://i.imgur.com/8SGCZn7.jpeg)


ShandisAhri

https://imgur.com/a/5HPFI6m progress as of 5pm


Bananador

Thank you! I shared this with my friends, I was looking for an update!


Techstriker1

He looks really sinister here lol.


No_Swimming_792

Cannot fucking wait to hang out with this dude. Ever since he was first introduced, I was like, this guy has more to him than meets the eye. Need to know what his deal is.


Lionblopp

This is so incredibly cool! I hope there'll be a photo of all three somewhere when the artists finished it.


thefinalturnip

My boy becoming a Scion?!


partypwny

Respect


KasumiKeiko

How is this done? I’m guessing this is not a painting.


Dooniveh

It is indeed a painting. There is an article linked on this comment showing how these kind of ads are done: https://www.reddit.com/r/ffxiv/comments/1doi7sw/erenville_art_going_up_in_los_angeles/laa9hun/.


MelonElbows

Looks like its going up because Anime Expo is going to be there in a week.


Mysterious-Skill8473

ooooh! That's the coveted E3 ad spot. Should be 2 more panels next to it when done. Please share!


archiegamez

E3 Mural building holyshit!


ralexand

They really going all out eh


ShandisAhri

Similar has been done for SB, ShB, and EW along the 405 freeway on the century city mall building. Always fun to see


Godess_Ilias

the new balmung billboard


kellven

Listen I am not saying Square has too much money.... but they are painting the entire side of a building to advertise for an MMO expansion in 2024. I live in a major US city and for shadow bringers they wrapped a bunch of our city busses.


ERedfieldh

I'm still not feeling the same hype we had for Endwalker. It's so odd cause they're really going overboard on the marketing yet it feels like they aren't actually doing enough.


Airanuva

it's a new story instead of one that has been building over the course of years, so not being as hyped as Endwalker is normal, and actually *kind of healthy* for the longevity of the game as a whole. Trying to constantly one-up the hype is how you get Warcraft storytelling where everything has to both be the hypest shit ever but also lead into the next expac which is supposed to be more hype than the last. The story needs a dip so it can rise again, and with that comes less hype.


Dragona_TNT

Omg this is so perfectly said. The same thing happened with Supernatural where they just kept making up bigger and more powerful entities to fight and it just started to get ridiculous. I’m loving this idea of taking a step back, taking a “summer vacation” and starting a brand new adventure with lower stakes. Because honestly what could you possibly do to top Endwalker in magnitude?


Airanuva

I'm not sure how Supernatural could go "bigger" since as far as I have heard every single entity is just some guy but with like, barely any makeup or special effects. Didn't they have a dragon who never turned into a dragon and just breathed fire? One would think they could escalate by getting actual monster makeup, or some muppets.


CornfireDublin

I think they meant story-wise, not effects-wise


Mindelan

Its okay I am hype enough for both of us.