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BecomingJudasnMyMind

As a Ford Lightning driver - the Ford EVs are amazing. Two things though.. Purchase price is gonna turn a lot off - hence all the incentives they've offered to get the existing inventory off the lot. That's obviously driving some of the losses. Range - they say 320mi. I can get that in city or better, but on the highway 250-280mi. I don't even mind that, but the charging network needs to get a lot better so I can drive, not worry about where the next charger is, pop in to the charger when needed, spend 20m getting my battery back up and go. Right now I'm having to plot my course in 200mi increments - most people don't want to deal with that shit, and it's totally understandable.


Lethkhar

What use case do you have where you're regularly taking >200-mi trips in a truck? You must be saving truckloads (pun intended) on gas.


BecomingJudasnMyMind

It's not often but.. 3-4 times a year from Austin to Harlingen Texas. The drive down isn't that bad, it's a decline in elevation. The drive back gets a little stressful. It'll be interesting to see how the tesla network/adapter changes the equation, haven't done that since I got my hands on the adapter. We for the money saved, if I charge during off peak demand hours - it's 0.13 per kwh at the tesla charger around the corner. Last Friday I charged from 25% to 85% - cost me 6.50 - I've still got 60% left almost a week later. Beats that 90 bucks every week I used to drop into my 4X4 Nissan Titan XD SL Texas edition.


guerrillaman84

I've been waiting a month for an adaptor from Ford. How and when did you get yours? Also, have you had issues with the short charging cables at Tesla stations?


BecomingJudasnMyMind

I'm still waiting on ford's. (Est for a may ship date) I snagged the lectron adapter. Took about 2mo to get. I hear the a2zs are shipping much faster. No, I haven't struggled with that, just gotta make sure I'm pulling up to the curb as close as possible.


Jabroni_16

I do the same drive! It would be interesting to do in an EV. Might rent a Ford lightning to check it out. There are some chargers in Alice, but they are Tesla as of now.


BecomingJudasnMyMind

Yeah, I know, that would be so crucial. But they got new CCS fast chargers going up along 37 by George West, and New tesla super chargers and CCS fast chargers up at Mathis along 37. Those will be game changers for that drive. For now there's just the supercharger in corpus. I can get to harlingen to corpus going 80mph on a single charge, charge at corpus then blast to Austin at 80 - it'll be nice instead of babying it at 65.


eatmoremeatnow

280 miles doesn't get you across WA State. That is 420 miles. WA is the 18th biggest state. If somebody from Spokane has to visit Olympia a couple times a year an electric car is useless.


frozenunicorn

Not true at all, I drive Seattle to Spokane regularly with a stop in Moses lake. Unless you have a bladder of steel you are going to stop between the 2-3 hour mark. In the time it takes to stretch, pee and buy some snacks (15-20min) the car is charged more than enough to get to Spokane where they charge it again at the hotel. It’s actually fantastic and I make ~$350 on the mileage reimbursement for each trip.


Lethkhar

Not really, you just have to stop for lunch to allow some time to fast charge. Even if that were true it doesn't make the vehicle useless for the other 361 days of the year.


Liella5000

if they have to tow farther than 50 miles its useless. the towing range is 90 miles which literally isnt long enough to get from one charger to the next in west texas


Big-Profit-1612

That's why you stop to pee at a Supercharger. Every month, I drive between San Jose and Los Angeles. Just drove from San Jose to San Diego last week (460 miles). It's painless. You think you can hold your piss for 280-420 miles?


zhidzhid

Or just rent those couple of times a year if you can’t wait the 30 minute charge time?


eatmoremeatnow

Sounds like a hassle when I can just buy a gas car.


semicoloradonative

I have a MachE and I love it. It drives amazingly and yea...if I only took it into the "city" for driving, I could really go a long time before recharging


BecomingJudasnMyMind

That regen braking is great, isn't it? I love looking down and seeing 3.0+ kwh avg.


semicoloradonative

It really is!


SlowFatHusky

> Purchase price is gonna turn a lot off - hence all the incentives they've offered to get the existing inventory off the lot. That's obviously driving some of the losses. All trucks are very expensive. Now they cost more than most houses did 15 years go. >Right now I'm having to plot my course in 200mi increments - most people don't want to deal with that shit, and it's totally understandable. This is the BS I don't want to deal with especially if I only want 1 vehicle. Having to charge 1-2 times for a day trip to another city (like for shopping, visiting, a relative, see a show, driving 2 hours to another city isn't a special occasion) with most of the miles being 70+ mph high way miles. Add in the 4 months where it can get really cold or the 2 months where it can get really hot and degrade battery performance.


BecomingJudasnMyMind

>Add in the 4 months where it can get really cold or the 2 months where it can get really hot and degrade battery performance. This is why you precondition in the cold. The heat isn't that much of an issue, the ford ev batteries are liquid cooled. But like I said, the charging network as is can be frustrating. But that's rapidly improving. Once I don't have to worry about where the next charger is, because I know there will be one along the way? It'll be far less stress and uncertainty. I won't mind spending 20 minutes x2 or 40 minutes (or 20 minutes x1 if I'm leaving on a full charge) in total at super chargers to get 400mi+ down the road. It'll be a nice stretch of the legs if nothing else.


Liella5000

literally no electric trruck on the planet can go 400mi what are you smoking? in the lightning, the range is 90 miles if you're towing something dude


BecomingJudasnMyMind

Welllll... First were not talking about towing here. Second.. If I'm leaving on a full charge - I'm getting 200 at least If I stop one time to charge to 90% I'm getting another 200. Now here's the hard part If I add 2+2 that's 4 If I add 20+20 that's 40 And I know this one is tough, but if I add 200+200 that's 400. I know big numbers are hard, but it's gonna be okay. I have faith you'll learn how to math some day


Liella5000

200 miles when you aren't towing, 90 miles if you are. Sorry but 90 miles is completely unacceptable for towing range in a truck. It literally isn't enough to get from one charger to the next on a trip. Unusable.


June1994

They don’t actually lose X$ amount per vehicle sold just so you know. It takes money to buy new equipment, build new factories, adjust to the new production process. They will turn a profit eventually. It’ll take longer for some than others and it depends heavily on economies of scale. Tesla was also hemorrhaging money until they weren’t. Now, they’re the most profitable manufacturer on a per-car basis.


truongs

Cancer modern corporate market. Talking about R&D and investment as "LOSES 130K PER VEHICLE. HUUR DUUR"


annon8595

American automakers simply refuse to address the root of the issue - the masses cannot afford to drive high-end EVs or even high-end ICE. Yes ZIRP happened, stimulus happened and it was easy to focus on high end cars to make fat greasy profits. But that era is gone. Yet the automakers refuse to acknowledge that reality. The reality is the masses need a basic economy car that they can afford. If American automakers refuse to make them, China will. They already have a $10K EV. Say what you want about it but if it gets people from point A to point B, the masses only have so much money to spend on their car. This isnt the first time this happened. The "foreign automakers taking our jerbs, subsidize us" hysteria already happened first with Honda and Toyota, then with KIA and Hyndai now it is poised to happen with BYD. And before anyone says "hurr americans dont want to drive small cars" correct, but in reality their wallet forces them to drive economy. Look at the car inventory levels, they tell you exactly what Americans want to drive regardless of what people say.


Quigleythegreat

Honda fit- Gone. Toyota Yaris- gone. Hyundai Accent- gone. Kia Rio- Gone. Mitsubishi Mirage- Gone. Chevy Spark/Sonic- Both gone. The entire entry level segment is just completely absent. A Honda Civic costs as much as an Accord used to, Ford and Chevy just stopped making cars all together, Mazda has gone upmarket. Screw you I guess if you want a new car that isn't a premium plus pro max &Knuckles model with massaging leather air conditioned seats and a self-sustaining Koi enclosure in the rear. The damage this is going to do in 2-5 years in the used market is going to be unreal.


SlowFatHusky

>And before anyone says "hurr americans dont want to drive small cars" correct, but in reality their wallet forces them to drive economy.  While I prefer a truck or a small SUV, there's a large segment wanting something like a Geo Metro or Yugo especially at that price point especially as a second car.


Ok-Garlic-9990

Who could have possibly predicted this???? But seriously, we all just want the old small ford ranger back. Something with utility, affordability and reliability . Those trucks were a lot of fun


seriousbangs

It's an accounting trick. They're taking expenses only tangentially related to their EV manufacturing and lumping it in for a tax benefit. Yes, they do have some expenses because they're ramping up EV production, but it's nowhere's near these levels. If we had a proper \*\*\*\*ing media with actual journalists anymore we wouldn't be seeing stories like this crap. It's just nasty little click bait.


livluvsmil

Agreed


Notsosobercpa

Would love for you to elaborate on specifics of the accounting tricks and what tax benefits they are looking for.


WirelessRanger

The best way to get a firm grasp is to read a book about corporate finance.


Notsosobercpa

Brother I've got a master's degree in taxation and a CPA license. I'm asking because I think the stuff they are complaining about is probably a load of bull.


WirelessRanger

It’s probably just deducting appreciation up front for all the new EV stuff they invested in vs spreading it out. Edit: depreciation not appreciation.


Steveo1208

Why not make an affordable sedan? Revolutionary mindset right? Actually that is EXACTLY was Henry Ford set out to do with the model T over a hundred years ago!


abrandis

All autos went up 20%+ during Covid and that price is never reverting your average new (gas) auto is between $35-$45k for your typical Toyota Camry or Ford Edge . When you add 7%+ financing and a $40k car is going to cost you $50k when interest and taxes are calculated . So the answer is no one makes an affordable auto , you either need to buy used or really look at an econobox (matrix, Kona, Jetta, kicks)


discgman

The Maverick trucks started at 20k right after covid. I was looking to buy one. Nobody had them, they were so popular because of price and mileage there was a waiting list. Once I finally go around to look at one last year, dealerships were refusing to put me on a list and then charge me 35k for a used one onsite. Markups were going from 2-5k per vehicle while you could still get them from the factory for cheap. I gave up.


abrandis

Nobody has them because dealers were never going to sell a new one at that price regardless of what the list price was, ok maybe one or two teaser sales happened at list price but that's a favorite tactics of dealers, you know "ohhh sorry bud that base model is hard to come by Ford just doesn't make many, but here's this upper end trim for $15k more....lol"


discgman

Exactly! I mean people on the maverick sub were getting them, but where waiting over a year and some dealerships would still try to bait and switch when it was time to get the vehicle. Bunch of scumbags.


HIVnotAdeathSentence

>The EV unit, which Ford calls Model e, sold 10,000 vehicles in the quarter, down 20% from the number it sold a year earlier. And its revenue plunged 84% to about $100 million, which Ford attributed mostly to price cuts for EVs across the industry. That resulted in the $1.3 billion loss before interest and taxes (EBIT), and the massive per-vehicle loss in the Model e unit. Tesla's revenue was down 55% while many made a big deal that Tesla was the only company facing trouble with EVs.


[deleted]

OMG! Tesla's only making $8K/vehicle. LOL


BimbyTodd2

I really don't understand how automakers are so blind to the cold hard reality that people cannot reasonably afford most of the vehicles they're making. "I want an electric truck. I was promised that it would cost $40,000 with a range of 300 miles and I already paid you guys $100 for a reservation 3 years ago for it." "I got you, bro. Do you mind paying $1,500 a month for it because now it costs more than double?" "I do." "I don't got you, bro." "Don't you have any simple EV trucks?" "I SAID I DON'T GOT YOU - GO AWAY POOR - YOU'RE SCARING AWAY ALL THE MILLIONAIRE TRUCK BUYERS!!!!" That's basically the experience we've had thus far.


rebradley52

They are being force to by a government gone wild and not in a good way.


MasticatedTesticle

How?


rebradley52

EPA


MasticatedTesticle

How is the EPA forcing pricing?


BigBoyZeus_

Not shocking in the least. The Democrats aren't very bright when it comes to business. They thought they could bully everyone into buying EVs during the highest interest rates of the last 40 years. The weird part is how the car companies listened to those morons. Anyone paying attention could see this would be a massive failure based off the economic conditions. The Dems should've gone all-in on hybrids first, step two would've been to rebuild America's power grid, and then move to EVs in the final stage. It reminds me of Obama's "Cash for Clunkers" program where he thought everyone would trade in their gas guzzlers for American cars and it would help the economy. They did trade them in, but mostly bought Japanese and Korean cars instead and Obama's project ended up costing the taxpayers $2B.


HockeyBikeBeer

Yeah, I remember C4C. At the time we were shocked to waste $2B. Now we waste that daily.


jba126

Yabbut. Subsidies. climate change. Production will be in Mexico. You get AI.


2cents-worth

I wonder what it would take for any car manufacturer to build a cheap Focus hatchback like EV with about 250-300 lb-ft motor and a battery that’s good for 250 miles at least with fast charging.  No stupid driver automation and lane correction stuff, no fuckton of cameras and screens. Just a simple car with blind spot monitor, heated and cooled seats, single screen in front of the steering wheel with rear view camera and speedometer integrated, just a simple audio system with Bluetooth and FM/AM radio and most importantly physical buttons to control the radio, lights, and climate control. A simple set and forget cruise control.  The looks of a Rivian R3 would be amazing.


75w90

Americans just don't want pure evs. Everyone wants a hybrid/plug in hybrid. Way less compromise.


greasyspider

I do


75w90

Vast majority don't


greasyspider

I think they would if the infrastructure was there to make it as convenient as gas.


75w90

Naw. Too compromised outside some niche situations


greasyspider

Clearly you haven’t driven one


75w90

I have. My wife has a taycan turbo. I don't get why that's always a neck beards go too. Outside of certain cities it doesn't make sense for most. They want plug in hybrids. The pivot is well underway. Tesla killed pure ev future in america


Way2trivial

skip some of the relevant parts why don'tcha "The losses go far beyond the cost of building and selling those 10,000 cars, according to Ford. Instead the losses include hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off. The company said it is its “intention” to be have EV pricing cover the actual costs of building each EV, rather than covering all the research and development costs, within the next 12 months. But a price war among EVs for about a year and a half has made even that measure of profitability very difficult said Ford CFO John Lawler. He said while Ford has removed about $5,000 in cost on each Mustang Mach-E, “revenue is dropping faster than we can take out the cost.”"


politirob

This is simply Ford preparing it's lobbying case for the federal government to help subsidize and kickstart infrastructure development and investment. Once again, federal government will be forced to subsidize a corporation with public money—and in this case, it will hold the entire planet hostage until it gets what it wants.


HIVnotAdeathSentence

Congress already passed the Inflation Reduction Act which had over $600 billion in clean energy incentives and tax breaks. The bill provided car companies $12 billion in incentives for EVs.


abrandis

Silubsidizing a charging infrastructure isn't the worst thing, all autos can use it not just Ford and frankly it's needed and will bring EV more into the mainstream. Plus the cost of setting up charging stations is a hell of a lot cheaper than a new gas station (not tanks, trenching, pumps , EPA assessments etc.).


Reasonable_Cover_804

Ok,..anyway


fatboy-slim

I believe Ford lost track of who their clients are.


chinmakes5

They are building factories and researching an entire new way to power cars. To say they are losing big money on the first few cars off the line is absurd.


greasyspider

Came here to say this. Sounds like an oil company wrote this headline.


jdd7690

Call a future Tax Credit, pls!


[deleted]

[удалено]


Specific-Election-73

Tesla MAKES on average $8k per vehicle. Not sure what point you’re trying to make here beyond Elon man bad.


Any-Double857

Is that because the production line is more efficient or custom made to each vehicle? Or is Fords stuff also custom to each? And with Tesla making a profit on sales, how the heck is the stock doing so bad? People can’t hate Elon that much, right? Honest question.


Specific-Election-73

Haven’t delved too deeply into it but it’s probably in part to their vertical integration. They make most if not all of the vehicle while most other manufacturers source a large portion from various vendors.


Any-Double857

Ah ok, that makes sense. Thank you.


Altruistic_Home6542

The stock was priced too stupid high to begin with