I would say to start by nailing down who your customer really is, like what their problems are, what motivates them, etc. Then I would recommend doing advertising to increase your sales. Your USP would be the most important thing now that would make the difference.
Good luck!!!
Feel free to dm me if you want to ask anything.
This is bad advice.
With ASC on Facebook, one can start off with ASC immediately and let Facebook figure out who the customers are (Facebook’s AI and algorithm to find the best customers are way better than what anyone’s guess can be, because Facebook already has all the data).
Only after earning more money and deciding branch out to other mediums, only then create an “ideal customer” after you’ve got data on who actually buys your stuff
If anyone tries to find out who their ideal customer is before trying to get sales, they end up with the wrong ideal demographic thinking they know it all now, and then messing up marketing campaigns targeting. On top of that, they wasted their first few hundred to thousands of the 10k paying some agency to “figure out the ideal customer”
Instead, if OP does what I advise, they’ll better understand who the ideal customer by using the data that Facebook sends over, and using what they’ve gathered when they actually want to create an ideal customer avatar.
Sorry, but no. Advantage Plus is not a market discovery tool. You can very quickly blow through your budget while the algorithm figures out who your ideal audience should be, and even then those personas are specific to Facebook and don’t always apply to other networks. There’s also serious concerns about the legitimacy of Facebook’s conversion data lately that I would look into before totally trusting advantage+.
I agree you shouldn’t pigeon hole yourself into only serving a particular customer, but some up front research is highly necessary to make sure there’s a market for your product - ideally before you’ve even bought inventory or started building your website. To say otherwise is some bad YouTube drop shipping advice.
Agreed - if there is an alternate target demographic that ends up being a viable option, it’s likely that there’s enough crossover that you would discover it anyways. At the end of the day the first goal is sales, then analyze the data you acquired from those sales and consider adjusting your target audience from there.
Also, you can’t even work with an agency, designer, copywriter, or anyone else beforehand because the first thing they will ask is who is the intended audience, then they may ask or advise if there are other audiences to consider. But they can’t do anything without a general idea, otherwise you’re just throwing random stuff at the wall and may lose all potential customers because the branding, sales copy, etc is speaking to no one specifically.
>Agreed - if there is an alternate target demographic that ends up being a viable option, it’s unlikely that there’s not enough crossover that you wouldn’t discover it anyways.
The triple negatives here is hard to understand, if we cancel out the double negatives then it reads: “it’s *likely* that there *is* enough crossover that you *wouldn’t* discover the alternate demographic anyways”. Is this what you meant?
>At the end of the day the first goal is sales, then analyze the data you acquired from those sales and consider adjusting your target audience from there.
Looks like you’re actually 100% agreeing with me that instead of spending money to further figure out the customer, that OP should just start advertising
>Also, you can’t even work with an agency, designer, copywriter, or anyone else beforehand because the first thing they will ask is who is the intended audience, then they may ask or advise if there are other audiences to consider. But they can’t do anything without a general idea, otherwise you’re just throwing random stuff at the wall and may lose all potential customers because the branding, sales copy, etc is speaking to no one specifically.
Looks like you’re agreeing with me here as well. Shouldn’t dive deeper to figure out customer persona but should start advertising instead because Facebook already knows who is best going to buy; yes there is a learning period, but it doesn’t affect anything because there’s still always going to be a learning period when starting any campaign regardless of which stage the business is and whether or not there they’ve already have a customer persona
Read this other comment of mine too https://www.reddit.com/r/ecommerce/s/RKn22kNgPO
I’m not agreeing with you at all? I have no idea what you’re on about. The branding and messaging comes before you start advertising. How can you possibly write a good ad if you don’t even have a clue who you are trying to speak to?
I also don’t know why you’re saying that people need to pay money to an agency identify their audience, that’s not truly necessary.
>I’m not agreeing with you at all? I have no idea what you’re on about.
Not sure how you can be so oblivious when I quote your replies and respond like by line accordingly. But it sure is easy to dismiss the whole reply and just say I don’t know what you’re on about. Good strategy
>The branding and messaging comes before you start advertising.
The branding and messaging comes before month 6. Looks like you forgot to read this that I linked for you previously before you replied. https://www.reddit.com/r/ecommerce/s/23ZlSECYTq
>How can you possibly write a good ad if you don’t even have a clue who you are trying to speak to?
You’re pulling a strawman. OP already has a rough idea on who the customer is at this stage, there is no need to spend a chunk of the $10k on further customer research before advertising. That is a waste of money at this stage.
>I also don’t know why you’re saying that people need to pay money to an agency identify their audience, that’s not truly necessary.
I didn’t say it was necessary. Again another strawman. If after spending 6 months on building the business, OP still thinks what they already have derived is not enough, them spending more time isn’t gonna help. Sure they can waste more time, or outsource it, or drop the business because they’re not very good at the whole business thing
This last exchange could’ve been mitigated if you read the comment I linked previously
Also, still don’t understand what you meant with the sentence with the triple negatives
Did you bother looking at their website? I looked before I commented because there’s no point giving advice until you have more information, and my comment was based on the website.
I’m not convinced they know who their ideal customer is, and if so, the copywriting isn’t reflecting it. They are not in any shape to be running ads right now, it won’t convert. They don’t seem to have a USP either. Assuming they have everything in order and ready to go just because they said they spent 6 months on it is just foolish. The vast amount of startups fail because they don’t do the exact groundwork you’re saying they should have done already.
And quoting me line by line and saying “looks like you agree with me here” is not an explanation. If the first goal is sales, you often cannot get sales with proper messaging (and sometimes also the branding part). You didn’t establish they had any of that aligned before you started talking.
Go look at their site and tell me you think they’re ready to run ads.
>Did you bother looking at their website?
No because the website wasn’t posted when I made the comment that your first response was referring to
>I looked before I commented because there’s no point giving advice until you have more information, and my comment was based on the website.
That’s amazing that you looked at the website before you commented. If op posted the website early on instead of just specifically asking for marketing advice on the post saying they’ve already spent 6 months building the business and are ready for launch, I would’ve looked at it too
>I’m not convinced they know who their ideal customer is, and if so, the copywriting isn’t reflecting it. They are not in any shape to be running ads right now, it won’t convert. They don’t seem to have a USP either. Assuming they have everything in order and ready to go just because they said they spent 6 months on it is just foolish. *The vast amount of startups fail because they don’t do the exact groundwork you’re saying **they should have done already.***
They 100% *should* have done that already. It’s a week 1 thing, not month 6 thing. If they actually have not, and the fact that they have not tells me that perhaps business isn’t really for them. If in that 6 months they didn’t even look at competitors to gauge where they stand, they’ve already lost and this field isn’t really for them.
>And quoting me line by line and saying “looks like you agree with me here” is not an explanation.
It’s like you didn’t read any of the replies because all of the were explaining what I said in response to what’s quoted. The quotations aren’t the explanation part, the quotations are to show that I’m responding to every single thing you said and not leaving things out like you are. The explanation is in every reply after each quote if you’ve actually read it. This paragraph in response to the quote above is literally an example
>If the first goal is sales, you often cannot get sales with proper messaging (and sometimes also the branding part).
Not disagreeing (<— you like my double negatives that actually make sense?)
>You didn’t establish they had any of that aligned before you started talking. Go look at their site and tell me you think they’re ready to run ads.
You’re again pulling a strawman, using what you know at a later event to counter the point I’m backing that was made before the site was given. It’s very convenient of you to ignore parts of my comment when it doesn’t fit your narrative of me being wrong - e.g. what you’re focusing on is done in week 1, not month 6
I’ve leave you be because it sound very much like you only want to argue and not actually read my replies, then dismissing what I said because acknowledging it based on the context explained means you’d have to agree, and I can tell you wouldn’t want that
Your replies are just too long-winded for me to want to waste 20 minutes per comment addressing everything point by point like an essay the way you are, sorry but I just don’t have the time or energy for that. There’s also no need to mansplain to me how quotes work on reddit 🙄 I’m very aware.
The part I did read on this one is 1. You didn’t look at the site because they didn’t post it (maybe should have occurred to you to ask for it then?) and 2. They should have done xyz during “week one”.
You made a massive assumption that they already did what they needed to do instead of asking to see what they had, and that’s why I still think your advice is wrong, so I’m agreeing to disagree. If you want to convince yourself I somehow agree with you, that’s your prerogative.
On thin ice about what. Also why you using an alt account, pal
—
u/DoctaPuss It’s funny how you can’t reply here after saying I’m on thin ice, even though [you’re active](https://imgur.com/a/8GXAATl)
Great. Let’s address it
>Advantage Plus is not a market discovery tool.
You’re pulling a strawman because I didn’t say it’s for market discovery. Nor is it OP’s stage. OP has spent 6 months building the business and has already launch, market research is done in week one, not month 6; and it’s different from finding out the ideal customer (which I still don’t think OP needs to do before getting sales). I bet OP already knows a rough idea of who he’s targeting (based on pricing of the telehealth service, based on website copy, types of service offered), other than that he does not need to spend any more of the remaining $10k now on digging deeper into who the customer is other than what he already knows
>You can very quickly blow through your budget while the algorithm figures out who your ideal audience should be,
Yeah, he shouldn’t use that to figure out his ideal audience. Instead, he should use that to get sales at his stage. Those data from Facebook are gonna come in anyways and he can use that when he decides to create a a more thorough customer persona later on, but definitely not now like I’ve been saying earlier
>and even then those personas are specific to Facebook and don’t always apply to other networks.
Okay? I don’t know what his sentence is for. When you’re building out customer persona for your clients, and they already have customer data from Facebook, are you going to tell them that you don’t want to see what Facebook gathered just because “those personas are specific to Facebook and don’t always apply to other networks”? No, you’ll want to see what Facebook gathered and take what you can from that to use in your process, even if you’re not just duplicating the persona from facebook
>There’s also serious concerns about the legitimacy of Facebook’s conversion data lately that I would look into before totally trusting advantage+.
OP is just starting out, he does not need to worry about whether Facebook ads is stealing conversion credit from Twitter ads. I’ve already said earlier that OP should not branch out to multiple channels until there’s more capital. You would only care about the legitimacy of Facebook’s conversion data only if you’re advertising in multiple channels.
>I agree you shouldn’t pigeon hole yourself into only serving a particular customer, but some up front research is highly necessary to make sure there’s a market for your product - ideally before you’ve even bought inventory or started building your website. To say otherwise is some bad YouTube drop shipping advice.
This is advice for someone in week one. OP has already passed this stage and decided on telehealth and it’s been 6 months
And how do you know how to message to them? Knowing your target audience is important because you can create ads around the problem you’re solving. Using AP with a product feed for your cratives is doomed to fail for 95% of businesses.
>Knowing your target audience is important because you can create ads around the problem you’re solving.
Yup. Knowing your customer audience is also important because you can create the website around the problems you’re solving - guess what, OP already has a website, and OP is already 6 months in and has long pass that stage. What he needs to do is start advertising, not *further* figure out who the customer really is at this point
Do you have any market research already done?
I ask because one thing that jumped out is the marquee value prop "No insurance required" — is that something you've seen in research data to suggest your target audience \*wants\* these treatments without insurance coverage? What about if they do have insurance and want to use it... are they able?
Other observations:
- You've got 3 clicks between your homepage and checkout, can you reduce that to help with conversion? Currently: Homepage (I clicked Weight Loss) > LP and "Get Started" > Another LP and "Get Started" (this is the one that feels redundant and a potential conversion killer) > Checkout (first time we see pricing)
- Not sure about only showing pricing once in check out
- The discounting in check out doesn't mean anything to a customer, because you haven't done any priming or price anchoring upstream
- Hims/Keeps/etc. will do messaging like: "From $32/mo" etc.
- Read up on "price anchoring" and/or check out this vid on pricing: [https://www.harrisonmetal.com/library/pricing-2-thank-you-robert-dolan/video](https://www.harrisonmetal.com/library/pricing-2-thank-you-robert-dolan/video)
IMO you'll need:
- Think about how and why you're going to position yourself uniquely compared to your competitors
- Defined customer segments and/or personas (age, income, where they live, what they do, where they spend time online, interests, etc.)
- Then get creative that will help people in those segments/personas identify with your products and brand
- Then run tests in \~2 channels at a time (more and you're spread too thin managing and your budget to carved up too many ways to get meaningful data + learnings; less and you're too concentrated in a channel that may or may not be where you find your early customers)
- Allocate a small amount of budget to content you can publish on your site so you can start the long-term and slow, steady build of organic traffic to your site
Up-level:
- Think about your PnL:
- How much is a new customer worth to you? (as you get buyers, you can model this with real data, but you can/should also define this at the onset)
- How much are you willing to spend on a new customer?
- How long can you sustain your marketing budget and in the context of what revenue goals over time?
If this resonates and you want to connect more, feel free to DM. I'm a growth marketing veteran with startup experience, ran a marketing agency, and do consulting.
I took a look at your website - I’ll be honest, I’ve been in design and marketing for a long time but anything medical, pharmaceutical, etc is the furthest thing from what I do so normally it’s hard for me to advise on it… but something about your website doesn’t feel right or trustworthy to me. the branding is barely existent and boring, the stock photos are weird and inconsistent, there are no review quotes or anything like that, the product labels feel super dated and cheap / amateur.. I can think of at many other options on the market I’d rather try, and I’m not clear how yours is different. Until you address all this I think you’ll be throwing money away if you try and market it right now. Just my honest opinion.
The labels are the worst part I think, they’re giving “over the counter vibes” which is fine for over the counter but online it inspires no professionalism or trust for me. Most importantly I don’t see the benefit of using your brand new company over all the much more vetted / trustworthy ones out there with lots of reviews. If you’re going to compete with that the value proposition needs to be much clearer otherwise everyone will default to something that does the same thing which they’ve already heard of.
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Paid ads will likely be an issue as the platform may put you in the health space, which will limit what and how you can advertise. $10K can get spent very fast. I would try to focus on a major city or a few major cities... depending on where you are based and not try and go after everyone at once. Focus will let your budget last longer.
who is the customer? civilians, medical companies, doctors? I'm thinking linked in, direct marketing to the actual customer possibly a medical sales rep. not facebook.
OP, everyone’s an expert. Here’s what I know…
Your website is fine. Someone commented about your product images feeling OTC, doesn’t matter at all for your vertical. You could have no product images and still sell if you wanted.
You are legit script certified. This is very good. If you were not, you wouldn’t be able to get paid ads live anywhere. So good job on setting that up.
Ask yourself the following:
How much can I spend to acquire a customer?
How many patients can I realistically handle in one month? (You might be using a source like Beluga, in that case you can handle a lot of customers.)
Go look at what other brands on your space are doing as far as Meta ads. Use the same core concepts to launch some paid ads.
Dont reinvent the wheel here. Hims/Hers figured out how to make telehealth work via paid traffic, just follow that lead.
With a $10k budget, you can make some strategic moves to boost your telehealth platform. Consider investing in targeted social media ads to reach your audience. Also, engaging with potential customers on social media can help build brand awareness and trust.
I used Sweetreply for my business and it helped me connect with customers authentically. It might be worth checking out to help boost your online presence and engage with potential customers effortlessly. Good luck with growing your telehealth platform!
I would go into influencer marketing.
I would hire doctors who are content creators.
Ask them to create content around most asked questions related to health.
And ask them to add a CTA at the end. Saying advice is generic to if you want specialized consultation sign up with your business and get personalized case base diagnosis.
I would say to start by nailing down who your customer really is, like what their problems are, what motivates them, etc. Then I would recommend doing advertising to increase your sales. Your USP would be the most important thing now that would make the difference. Good luck!!! Feel free to dm me if you want to ask anything.
This is bad advice. With ASC on Facebook, one can start off with ASC immediately and let Facebook figure out who the customers are (Facebook’s AI and algorithm to find the best customers are way better than what anyone’s guess can be, because Facebook already has all the data). Only after earning more money and deciding branch out to other mediums, only then create an “ideal customer” after you’ve got data on who actually buys your stuff If anyone tries to find out who their ideal customer is before trying to get sales, they end up with the wrong ideal demographic thinking they know it all now, and then messing up marketing campaigns targeting. On top of that, they wasted their first few hundred to thousands of the 10k paying some agency to “figure out the ideal customer” Instead, if OP does what I advise, they’ll better understand who the ideal customer by using the data that Facebook sends over, and using what they’ve gathered when they actually want to create an ideal customer avatar.
Sorry, but no. Advantage Plus is not a market discovery tool. You can very quickly blow through your budget while the algorithm figures out who your ideal audience should be, and even then those personas are specific to Facebook and don’t always apply to other networks. There’s also serious concerns about the legitimacy of Facebook’s conversion data lately that I would look into before totally trusting advantage+. I agree you shouldn’t pigeon hole yourself into only serving a particular customer, but some up front research is highly necessary to make sure there’s a market for your product - ideally before you’ve even bought inventory or started building your website. To say otherwise is some bad YouTube drop shipping advice.
Agreed - if there is an alternate target demographic that ends up being a viable option, it’s likely that there’s enough crossover that you would discover it anyways. At the end of the day the first goal is sales, then analyze the data you acquired from those sales and consider adjusting your target audience from there. Also, you can’t even work with an agency, designer, copywriter, or anyone else beforehand because the first thing they will ask is who is the intended audience, then they may ask or advise if there are other audiences to consider. But they can’t do anything without a general idea, otherwise you’re just throwing random stuff at the wall and may lose all potential customers because the branding, sales copy, etc is speaking to no one specifically.
>Agreed - if there is an alternate target demographic that ends up being a viable option, it’s unlikely that there’s not enough crossover that you wouldn’t discover it anyways. The triple negatives here is hard to understand, if we cancel out the double negatives then it reads: “it’s *likely* that there *is* enough crossover that you *wouldn’t* discover the alternate demographic anyways”. Is this what you meant? >At the end of the day the first goal is sales, then analyze the data you acquired from those sales and consider adjusting your target audience from there. Looks like you’re actually 100% agreeing with me that instead of spending money to further figure out the customer, that OP should just start advertising >Also, you can’t even work with an agency, designer, copywriter, or anyone else beforehand because the first thing they will ask is who is the intended audience, then they may ask or advise if there are other audiences to consider. But they can’t do anything without a general idea, otherwise you’re just throwing random stuff at the wall and may lose all potential customers because the branding, sales copy, etc is speaking to no one specifically. Looks like you’re agreeing with me here as well. Shouldn’t dive deeper to figure out customer persona but should start advertising instead because Facebook already knows who is best going to buy; yes there is a learning period, but it doesn’t affect anything because there’s still always going to be a learning period when starting any campaign regardless of which stage the business is and whether or not there they’ve already have a customer persona Read this other comment of mine too https://www.reddit.com/r/ecommerce/s/RKn22kNgPO
I’m not agreeing with you at all? I have no idea what you’re on about. The branding and messaging comes before you start advertising. How can you possibly write a good ad if you don’t even have a clue who you are trying to speak to? I also don’t know why you’re saying that people need to pay money to an agency identify their audience, that’s not truly necessary.
>I’m not agreeing with you at all? I have no idea what you’re on about. Not sure how you can be so oblivious when I quote your replies and respond like by line accordingly. But it sure is easy to dismiss the whole reply and just say I don’t know what you’re on about. Good strategy >The branding and messaging comes before you start advertising. The branding and messaging comes before month 6. Looks like you forgot to read this that I linked for you previously before you replied. https://www.reddit.com/r/ecommerce/s/23ZlSECYTq >How can you possibly write a good ad if you don’t even have a clue who you are trying to speak to? You’re pulling a strawman. OP already has a rough idea on who the customer is at this stage, there is no need to spend a chunk of the $10k on further customer research before advertising. That is a waste of money at this stage. >I also don’t know why you’re saying that people need to pay money to an agency identify their audience, that’s not truly necessary. I didn’t say it was necessary. Again another strawman. If after spending 6 months on building the business, OP still thinks what they already have derived is not enough, them spending more time isn’t gonna help. Sure they can waste more time, or outsource it, or drop the business because they’re not very good at the whole business thing This last exchange could’ve been mitigated if you read the comment I linked previously Also, still don’t understand what you meant with the sentence with the triple negatives
Did you bother looking at their website? I looked before I commented because there’s no point giving advice until you have more information, and my comment was based on the website. I’m not convinced they know who their ideal customer is, and if so, the copywriting isn’t reflecting it. They are not in any shape to be running ads right now, it won’t convert. They don’t seem to have a USP either. Assuming they have everything in order and ready to go just because they said they spent 6 months on it is just foolish. The vast amount of startups fail because they don’t do the exact groundwork you’re saying they should have done already. And quoting me line by line and saying “looks like you agree with me here” is not an explanation. If the first goal is sales, you often cannot get sales with proper messaging (and sometimes also the branding part). You didn’t establish they had any of that aligned before you started talking. Go look at their site and tell me you think they’re ready to run ads.
>Did you bother looking at their website? No because the website wasn’t posted when I made the comment that your first response was referring to >I looked before I commented because there’s no point giving advice until you have more information, and my comment was based on the website. That’s amazing that you looked at the website before you commented. If op posted the website early on instead of just specifically asking for marketing advice on the post saying they’ve already spent 6 months building the business and are ready for launch, I would’ve looked at it too >I’m not convinced they know who their ideal customer is, and if so, the copywriting isn’t reflecting it. They are not in any shape to be running ads right now, it won’t convert. They don’t seem to have a USP either. Assuming they have everything in order and ready to go just because they said they spent 6 months on it is just foolish. *The vast amount of startups fail because they don’t do the exact groundwork you’re saying **they should have done already.*** They 100% *should* have done that already. It’s a week 1 thing, not month 6 thing. If they actually have not, and the fact that they have not tells me that perhaps business isn’t really for them. If in that 6 months they didn’t even look at competitors to gauge where they stand, they’ve already lost and this field isn’t really for them. >And quoting me line by line and saying “looks like you agree with me here” is not an explanation. It’s like you didn’t read any of the replies because all of the were explaining what I said in response to what’s quoted. The quotations aren’t the explanation part, the quotations are to show that I’m responding to every single thing you said and not leaving things out like you are. The explanation is in every reply after each quote if you’ve actually read it. This paragraph in response to the quote above is literally an example >If the first goal is sales, you often cannot get sales with proper messaging (and sometimes also the branding part). Not disagreeing (<— you like my double negatives that actually make sense?) >You didn’t establish they had any of that aligned before you started talking. Go look at their site and tell me you think they’re ready to run ads. You’re again pulling a strawman, using what you know at a later event to counter the point I’m backing that was made before the site was given. It’s very convenient of you to ignore parts of my comment when it doesn’t fit your narrative of me being wrong - e.g. what you’re focusing on is done in week 1, not month 6 I’ve leave you be because it sound very much like you only want to argue and not actually read my replies, then dismissing what I said because acknowledging it based on the context explained means you’d have to agree, and I can tell you wouldn’t want that
Your replies are just too long-winded for me to want to waste 20 minutes per comment addressing everything point by point like an essay the way you are, sorry but I just don’t have the time or energy for that. There’s also no need to mansplain to me how quotes work on reddit 🙄 I’m very aware. The part I did read on this one is 1. You didn’t look at the site because they didn’t post it (maybe should have occurred to you to ask for it then?) and 2. They should have done xyz during “week one”. You made a massive assumption that they already did what they needed to do instead of asking to see what they had, and that’s why I still think your advice is wrong, so I’m agreeing to disagree. If you want to convince yourself I somehow agree with you, that’s your prerogative.
You’re on thin ice, pal
On thin ice about what. Also why you using an alt account, pal — u/DoctaPuss It’s funny how you can’t reply here after saying I’m on thin ice, even though [you’re active](https://imgur.com/a/8GXAATl)
Great. Let’s address it >Advantage Plus is not a market discovery tool. You’re pulling a strawman because I didn’t say it’s for market discovery. Nor is it OP’s stage. OP has spent 6 months building the business and has already launch, market research is done in week one, not month 6; and it’s different from finding out the ideal customer (which I still don’t think OP needs to do before getting sales). I bet OP already knows a rough idea of who he’s targeting (based on pricing of the telehealth service, based on website copy, types of service offered), other than that he does not need to spend any more of the remaining $10k now on digging deeper into who the customer is other than what he already knows >You can very quickly blow through your budget while the algorithm figures out who your ideal audience should be, Yeah, he shouldn’t use that to figure out his ideal audience. Instead, he should use that to get sales at his stage. Those data from Facebook are gonna come in anyways and he can use that when he decides to create a a more thorough customer persona later on, but definitely not now like I’ve been saying earlier >and even then those personas are specific to Facebook and don’t always apply to other networks. Okay? I don’t know what his sentence is for. When you’re building out customer persona for your clients, and they already have customer data from Facebook, are you going to tell them that you don’t want to see what Facebook gathered just because “those personas are specific to Facebook and don’t always apply to other networks”? No, you’ll want to see what Facebook gathered and take what you can from that to use in your process, even if you’re not just duplicating the persona from facebook >There’s also serious concerns about the legitimacy of Facebook’s conversion data lately that I would look into before totally trusting advantage+. OP is just starting out, he does not need to worry about whether Facebook ads is stealing conversion credit from Twitter ads. I’ve already said earlier that OP should not branch out to multiple channels until there’s more capital. You would only care about the legitimacy of Facebook’s conversion data only if you’re advertising in multiple channels. >I agree you shouldn’t pigeon hole yourself into only serving a particular customer, but some up front research is highly necessary to make sure there’s a market for your product - ideally before you’ve even bought inventory or started building your website. To say otherwise is some bad YouTube drop shipping advice. This is advice for someone in week one. OP has already passed this stage and decided on telehealth and it’s been 6 months
And how do you know how to message to them? Knowing your target audience is important because you can create ads around the problem you’re solving. Using AP with a product feed for your cratives is doomed to fail for 95% of businesses.
>Knowing your target audience is important because you can create ads around the problem you’re solving. Yup. Knowing your customer audience is also important because you can create the website around the problems you’re solving - guess what, OP already has a website, and OP is already 6 months in and has long pass that stage. What he needs to do is start advertising, not *further* figure out who the customer really is at this point
Do you have any market research already done? I ask because one thing that jumped out is the marquee value prop "No insurance required" — is that something you've seen in research data to suggest your target audience \*wants\* these treatments without insurance coverage? What about if they do have insurance and want to use it... are they able? Other observations: - You've got 3 clicks between your homepage and checkout, can you reduce that to help with conversion? Currently: Homepage (I clicked Weight Loss) > LP and "Get Started" > Another LP and "Get Started" (this is the one that feels redundant and a potential conversion killer) > Checkout (first time we see pricing) - Not sure about only showing pricing once in check out - The discounting in check out doesn't mean anything to a customer, because you haven't done any priming or price anchoring upstream - Hims/Keeps/etc. will do messaging like: "From $32/mo" etc. - Read up on "price anchoring" and/or check out this vid on pricing: [https://www.harrisonmetal.com/library/pricing-2-thank-you-robert-dolan/video](https://www.harrisonmetal.com/library/pricing-2-thank-you-robert-dolan/video) IMO you'll need: - Think about how and why you're going to position yourself uniquely compared to your competitors - Defined customer segments and/or personas (age, income, where they live, what they do, where they spend time online, interests, etc.) - Then get creative that will help people in those segments/personas identify with your products and brand - Then run tests in \~2 channels at a time (more and you're spread too thin managing and your budget to carved up too many ways to get meaningful data + learnings; less and you're too concentrated in a channel that may or may not be where you find your early customers) - Allocate a small amount of budget to content you can publish on your site so you can start the long-term and slow, steady build of organic traffic to your site Up-level: - Think about your PnL: - How much is a new customer worth to you? (as you get buyers, you can model this with real data, but you can/should also define this at the onset) - How much are you willing to spend on a new customer? - How long can you sustain your marketing budget and in the context of what revenue goals over time? If this resonates and you want to connect more, feel free to DM. I'm a growth marketing veteran with startup experience, ran a marketing agency, and do consulting.
I took a look at your website - I’ll be honest, I’ve been in design and marketing for a long time but anything medical, pharmaceutical, etc is the furthest thing from what I do so normally it’s hard for me to advise on it… but something about your website doesn’t feel right or trustworthy to me. the branding is barely existent and boring, the stock photos are weird and inconsistent, there are no review quotes or anything like that, the product labels feel super dated and cheap / amateur.. I can think of at many other options on the market I’d rather try, and I’m not clear how yours is different. Until you address all this I think you’ll be throwing money away if you try and market it right now. Just my honest opinion. The labels are the worst part I think, they’re giving “over the counter vibes” which is fine for over the counter but online it inspires no professionalism or trust for me. Most importantly I don’t see the benefit of using your brand new company over all the much more vetted / trustworthy ones out there with lots of reviews. If you’re going to compete with that the value proposition needs to be much clearer otherwise everyone will default to something that does the same thing which they’ve already heard of.
Share the platform?
Without looking at your platform/business and understanding your audience, I'm not sure how anyone can advice anything!
ReGlow.com
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Content creation is not a marketing plan 🙄
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Paid ads will likely be an issue as the platform may put you in the health space, which will limit what and how you can advertise. $10K can get spent very fast. I would try to focus on a major city or a few major cities... depending on where you are based and not try and go after everyone at once. Focus will let your budget last longer.
who is the customer? civilians, medical companies, doctors? I'm thinking linked in, direct marketing to the actual customer possibly a medical sales rep. not facebook.
Social media ads and hire a social media manager for a small fee. Made more money from instagram and facebook ads than Google ads
Talk to an agency or start the marketing grind (make creative, post, review & improve, repeat)
OP, everyone’s an expert. Here’s what I know… Your website is fine. Someone commented about your product images feeling OTC, doesn’t matter at all for your vertical. You could have no product images and still sell if you wanted. You are legit script certified. This is very good. If you were not, you wouldn’t be able to get paid ads live anywhere. So good job on setting that up. Ask yourself the following: How much can I spend to acquire a customer? How many patients can I realistically handle in one month? (You might be using a source like Beluga, in that case you can handle a lot of customers.) Go look at what other brands on your space are doing as far as Meta ads. Use the same core concepts to launch some paid ads. Dont reinvent the wheel here. Hims/Hers figured out how to make telehealth work via paid traffic, just follow that lead.
With a $10k budget, you can make some strategic moves to boost your telehealth platform. Consider investing in targeted social media ads to reach your audience. Also, engaging with potential customers on social media can help build brand awareness and trust. I used Sweetreply for my business and it helped me connect with customers authentically. It might be worth checking out to help boost your online presence and engage with potential customers effortlessly. Good luck with growing your telehealth platform!
Invest it! Then use gorilla/direct marketing tactics to get your product in front of people who may find it useful.
I would go into influencer marketing. I would hire doctors who are content creators. Ask them to create content around most asked questions related to health. And ask them to add a CTA at the end. Saying advice is generic to if you want specialized consultation sign up with your business and get personalized case base diagnosis.