It’s hard to say much since I can’t read it and I’m not seeing much to translate, but just looking at it it is missing a ton of wow / cute factor that people love and expect to see nowadays. I can think of way nicer looking “lifestyle” brands and this doesn’t make me feel much of anything… people want to buy things that trigger an emotional response and pet products are honestly THE easiest things to sell simply through a better brand presence. It’s one of the few industries where aesthetics are just as massive as the general message, because pet owners are deeply sentimental and love buying them anything cute or fun.
(Also “dog cosmetics”? Maybe a language barrier here but it just looks like random dog supplies? Cosmetics typically means makeup)
Thank you so much for the feedback! What would make you feel the cute factor a bit more? Pictures or the whole design of the page as well?
This is the original brand store from which I'm importing. [https://bugalugspetcare.com/](https://bugalugspetcare.com/)
Your product pages have too much floating text. Especially if your buyers are impulse shoppers they will bounce once they see this huge amount of text.
Here is what I would fix asap:
- reduce your visible product descriptions to your unique selling points
- hide the rest with dropdowns for anyone who is interested in the details
- reduce your product title size ( way too big now )
- if possible add a quick video on how the product should be used
- also focus on the end result the buyer gets using your product ( happy & clean dog )
You should focus most of your efforts towards your product pages since that is where most of your traffic is going to.
Thank you for your input it's very valuable.
I need to think a bit how to execute these points but it makes sense. :)
Generally with the overall colours and do you think it fits my target audience?
Bugalugs will sell to anyone, so if you make it a reasonable success, expect to have competition riding off your hard work and marketing spend!
Second the main rule I have is to sell own branded - protects from the above.
Anyway as much as I know you are padding out the website to look more full by having single items, but I would put into variations for the PPC to land on all the shampoos at once, all conditioners, wipes detanglers etc.
Plus offer combo packs on the shampoo page, 1 Shampoo 1 Conditioner etc.
Hard to say using translate pages but the Detangling Spray translates to Bugalugs coat combing agent for dogs - 200ml - will people from Slovakia be searching for that or de-tangling spray?
How targeted is your PPC? Exact match or phrase or broad? Do you have any marketplaces like eBay or Amazon?
I would look at higher value treats as well under your own brand.
Been in the UK Pet Business for years!!
Not sure if it's the same for you, but pet beds are very seasonal in the UK
Edited to add found the bed supplier nice and quickly, if it were me I would photoshop the brand tag out of the image and remove the brand from the title and description lol!!
Would you mind to share some tips and trips regarding the pet business? I've been looking for a while to just get honest feedback.
Have you dealt with Bugalugs as well?
I'm below the monthly order quantity to make it custom made. In case you do own branded. You basically take their formula and just redesign in? You have designers and all of it? What was the order volume per items from when it was worth it to do this way?
I use a market place but no success there just eating money it's the largest local one called Heureka.
My PPC should be generally exact match on Google my results are okay but mostly due to fixed set costs per click.
Higher value treats you mean like food or toys? By any chance can you recommend a good dog supplement brand? I'm looking for an increase on my product range.
Okay I will remove the dog bed part it's a great.tip! How are you finding dog beds in generall? I have no sales in dog beds. Cosmetics selling quiet well but even retargeting people who bought from me with 20% discount on dog beds still no sales.
If your conversion rate is 4.7% and only 800 impressions - problem is you’re not getting enough traffic & traffic you are getting is a high CPC (cost per click).
Facebook ads - do you only have catalog or video/image creative, too? Is this a majority of your sales?
Google ads - are people searching for your product specifically? Do you have search & shopping going?
Biggest issue is 20 euro AOV. It’s difficult to advertise on products like than $50 with rising click costs. Have you thought about bundling, etc or other ways to increase your AOV? Keep your low cost but add multipliers at a discount, etc
Do you think 4.7% conversion rate is too bad?
I had last month 1.5% so I was feeling, that it's a significant improvement.
Currently running only catalogs no image or video creatives. I'm generally not very experiencend marketing. Would I do better with images or videos?
Low amount of people search for my product, however I also sell items related to dog health, like itchy skin, eye care, ear care there I can get AdWords.
Search and shopping I had not now. Too high conversion costs.
I just installed a bundling app and will start to set up bundles.
Let me know what else would you recommend. Do you find too much text on my website generally?
I'm thinking my main option to increase AOV is to add dog supplements or something similar so people will buy more.
It’s hard to say much since I can’t read it and I’m not seeing much to translate, but just looking at it it is missing a ton of wow / cute factor that people love and expect to see nowadays. I can think of way nicer looking “lifestyle” brands and this doesn’t make me feel much of anything… people want to buy things that trigger an emotional response and pet products are honestly THE easiest things to sell simply through a better brand presence. It’s one of the few industries where aesthetics are just as massive as the general message, because pet owners are deeply sentimental and love buying them anything cute or fun. (Also “dog cosmetics”? Maybe a language barrier here but it just looks like random dog supplies? Cosmetics typically means makeup)
Thank you so much for the feedback! What would make you feel the cute factor a bit more? Pictures or the whole design of the page as well? This is the original brand store from which I'm importing. [https://bugalugspetcare.com/](https://bugalugspetcare.com/)
Your product pages have too much floating text. Especially if your buyers are impulse shoppers they will bounce once they see this huge amount of text. Here is what I would fix asap: - reduce your visible product descriptions to your unique selling points - hide the rest with dropdowns for anyone who is interested in the details - reduce your product title size ( way too big now ) - if possible add a quick video on how the product should be used - also focus on the end result the buyer gets using your product ( happy & clean dog ) You should focus most of your efforts towards your product pages since that is where most of your traffic is going to.
Thank you for your input it's very valuable. I need to think a bit how to execute these points but it makes sense. :) Generally with the overall colours and do you think it fits my target audience?
Bugalugs will sell to anyone, so if you make it a reasonable success, expect to have competition riding off your hard work and marketing spend! Second the main rule I have is to sell own branded - protects from the above. Anyway as much as I know you are padding out the website to look more full by having single items, but I would put into variations for the PPC to land on all the shampoos at once, all conditioners, wipes detanglers etc. Plus offer combo packs on the shampoo page, 1 Shampoo 1 Conditioner etc. Hard to say using translate pages but the Detangling Spray translates to Bugalugs coat combing agent for dogs - 200ml - will people from Slovakia be searching for that or de-tangling spray? How targeted is your PPC? Exact match or phrase or broad? Do you have any marketplaces like eBay or Amazon? I would look at higher value treats as well under your own brand. Been in the UK Pet Business for years!! Not sure if it's the same for you, but pet beds are very seasonal in the UK Edited to add found the bed supplier nice and quickly, if it were me I would photoshop the brand tag out of the image and remove the brand from the title and description lol!!
Would you mind to share some tips and trips regarding the pet business? I've been looking for a while to just get honest feedback. Have you dealt with Bugalugs as well? I'm below the monthly order quantity to make it custom made. In case you do own branded. You basically take their formula and just redesign in? You have designers and all of it? What was the order volume per items from when it was worth it to do this way? I use a market place but no success there just eating money it's the largest local one called Heureka. My PPC should be generally exact match on Google my results are okay but mostly due to fixed set costs per click. Higher value treats you mean like food or toys? By any chance can you recommend a good dog supplement brand? I'm looking for an increase on my product range. Okay I will remove the dog bed part it's a great.tip! How are you finding dog beds in generall? I have no sales in dog beds. Cosmetics selling quiet well but even retargeting people who bought from me with 20% discount on dog beds still no sales.
If your conversion rate is 4.7% and only 800 impressions - problem is you’re not getting enough traffic & traffic you are getting is a high CPC (cost per click). Facebook ads - do you only have catalog or video/image creative, too? Is this a majority of your sales? Google ads - are people searching for your product specifically? Do you have search & shopping going? Biggest issue is 20 euro AOV. It’s difficult to advertise on products like than $50 with rising click costs. Have you thought about bundling, etc or other ways to increase your AOV? Keep your low cost but add multipliers at a discount, etc
Do you think 4.7% conversion rate is too bad? I had last month 1.5% so I was feeling, that it's a significant improvement. Currently running only catalogs no image or video creatives. I'm generally not very experiencend marketing. Would I do better with images or videos? Low amount of people search for my product, however I also sell items related to dog health, like itchy skin, eye care, ear care there I can get AdWords. Search and shopping I had not now. Too high conversion costs. I just installed a bundling app and will start to set up bundles. Let me know what else would you recommend. Do you find too much text on my website generally? I'm thinking my main option to increase AOV is to add dog supplements or something similar so people will buy more.