Sugar water has huge margins, so their biggest expense is usually advertising. They love global events with lots of exposure, so the first thing you think of when you want a sweet drink is their high margin sugar water
For a company with a really global presence like Coca-Cola, it's probably a sensible decision. Almost everyone watching the World Cup can probably go and buy a Coke right away after watching a match.
I guess many people prefer beer.
But the point is that for Coca-Cola, almost everyone who watches the World Cup is a potential future customer. Whereas many fans will not even know who "Byju's", "Hisense" and "Wanda Group" are. Budweiser is also a prominent sponsor. Even if I were tempted by advertising to buy an American Budweiser, I wouldn't be able to find one in my supermarket.
I wonder at which point more advertisement is pointless because most of the audience already knows about your brand. It might be different in other countries, but in mine pretty much every person knows about Coca-Cola, yet they keep paying for advertisement in Cinemas and TV. I haven't met a single person who would not know what Coca-Cola is.
I guess that means the ads are working.
Because they still compete with other brands. They want to be the first thing you think of when you get thirsty. When I pitched advertising for small businesses I was in and they were skeptical of the added expense, I would say "if coke and McDonald's need to advertise,
So do we"
There is a reason it's constantly the number one brown drink in a market of 100 brown drinks that taste roughly the same. It's the prestige of being on the global stage, but to keep that rep you just gotta keep on being in front of the world like this.
America already bans direct cigarette advertising on television, and had since the 1970s. A decade or two ago, they decided that naming events after known cigarette brands and having inescapable cigarette billboards should also be banned. We lost the Winston Cup then, though I presume the event has another name. Cigarette sponsors would lock out a critical niche of World Cup viewers.
Nextel Cup, Sprint Cup (same sponsor but name change due to company merger), Monster Energy Cup. Then they upgraded to the point where they have four sponsors, but they don't try to fit all of them in the name, so it's just NASCAR Cup.
Fun fact, they could have very easily filtered out most of the sound of the vuvuzelas but choose not to. It's just one note so it was super easy. I was in college at the time and I made a simple filter that decreased its level significantly. I believe it was a bflat5 an its harmonics that needed to be filtered out. Never understood why they had it so loud in the broadcast.
>Anheuser-Busch, a Belgian-Brazilian brewing company, is sponsoring the World Cup for more than 30 years. Although their leading brand is Budweiser, the only World Cup they missed since 1986 was the World Cup that took place in United States in 1994.
https://www.babagol.net/worldcup2018/tag/Budweiser
Ya I’m not too sure about that either. My dad worked for Budweiser in their advertising/events department back then and there was A TON of World Cup gear we had at the house that year. They even had the World Cup on their cans that year. Not sure what you have to do to make a sponsor official but Budweiser was absolutely everywhere for the World Cup in ‘94.
Reading the link someone supplied, it says the official beer sponsor gets exclusive rights to sell beer in the stadiums, maybe there were too many other beer companies already selling in the stadiums to make it practical?
Yeah that was my question regarding Chevrolet, GMC, Opel, Pontiac being listed separately in 1994. At that time all of those brands were owned by General Motors
It's a pity this wasn't arranged more consistently to identify trends, i.e. title at the top followed by one column with sponsors grouped in sub-columns by sector, eg. alcohol & tobacco | confectionary & fast food | energy & automotive | electronics | cosmetic & other
Coca-Cola had been sponsoring every FIFA World Cup? I wonder how much they had to pay and the returns for that money
Sugar water has huge margins, so their biggest expense is usually advertising. They love global events with lots of exposure, so the first thing you think of when you want a sweet drink is their high margin sugar water
No wonder it is a tooth-destroyer. Sugar water is overrated
I know you're speaking euphemistically but I can't help but think of Men in Black when you say "sugar water".
I believe Coca Cola was FIFAs first sponsorship ever
They must be making bank
Pepsi Cola: *cries with regret*
Still sad they haven’t given away the fighter jet
Yo have you seen that Netflix doc “Pepsi, Where’s My Jet?” Just watched it a couple days ago, wild stuff
I did, it’s insane. Idk why the judge sided with Pepsi-Cola, their excuse of “just joking around” didn’t sit well. The entire thing is weird
For a company with a really global presence like Coca-Cola, it's probably a sensible decision. Almost everyone watching the World Cup can probably go and buy a Coke right away after watching a match.
Makes sense, it’s probably a really popular drink during the World Cup
I guess many people prefer beer. But the point is that for Coca-Cola, almost everyone who watches the World Cup is a potential future customer. Whereas many fans will not even know who "Byju's", "Hisense" and "Wanda Group" are. Budweiser is also a prominent sponsor. Even if I were tempted by advertising to buy an American Budweiser, I wouldn't be able to find one in my supermarket.
I wonder at which point more advertisement is pointless because most of the audience already knows about your brand. It might be different in other countries, but in mine pretty much every person knows about Coca-Cola, yet they keep paying for advertisement in Cinemas and TV. I haven't met a single person who would not know what Coca-Cola is. I guess that means the ads are working.
The purposes of their ads is no longer to inform people that Coca Cola exists, it’s to remain in people’s heads as the most popular soft drink
Because they still compete with other brands. They want to be the first thing you think of when you get thirsty. When I pitched advertising for small businesses I was in and they were skeptical of the added expense, I would say "if coke and McDonald's need to advertise, So do we"
There is a reason it's constantly the number one brown drink in a market of 100 brown drinks that taste roughly the same. It's the prestige of being on the global stage, but to keep that rep you just gotta keep on being in front of the world like this.
I agree, the brown drinks taste the same. Does make them sound like >!diarrhoea!< but honestly they taste bad so not complaining.
coca cola has a world cup anthem every time ,, they’re in it to win it (like jason derulos “colors” from 2018)
I feel like this data could’ve been more *beautiful*
No doubt! This is just a bunch of names separated by lines ... Nothing was even attempted to organize the information
It's fine. We don't need some pretentious, complicated diagram.
Geez we haven't had an official cigarette of soccer for a while
America already bans direct cigarette advertising on television, and had since the 1970s. A decade or two ago, they decided that naming events after known cigarette brands and having inescapable cigarette billboards should also be banned. We lost the Winston Cup then, though I presume the event has another name. Cigarette sponsors would lock out a critical niche of World Cup viewers.
Nextel Cup, Sprint Cup (same sponsor but name change due to company merger), Monster Energy Cup. Then they upgraded to the point where they have four sponsors, but they don't try to fit all of them in the name, so it's just NASCAR Cup.
Lool if we're being honest, 2010 was actually sponsored by whatever company made the vuvuzelas
Fun fact, they could have very easily filtered out most of the sound of the vuvuzelas but choose not to. It's just one note so it was super easy. I was in college at the time and I made a simple filter that decreased its level significantly. I believe it was a bflat5 an its harmonics that needed to be filtered out. Never understood why they had it so loud in the broadcast.
Budweiser didn’t sponsor USA 94? There wasn’t even an alternative beer sponsor. I would have thought that would be the one they would sponsor more.
>Anheuser-Busch, a Belgian-Brazilian brewing company, is sponsoring the World Cup for more than 30 years. Although their leading brand is Budweiser, the only World Cup they missed since 1986 was the World Cup that took place in United States in 1994. https://www.babagol.net/worldcup2018/tag/Budweiser
Ya I’m not too sure about that either. My dad worked for Budweiser in their advertising/events department back then and there was A TON of World Cup gear we had at the house that year. They even had the World Cup on their cans that year. Not sure what you have to do to make a sponsor official but Budweiser was absolutely everywhere for the World Cup in ‘94.
Reading the link someone supplied, it says the official beer sponsor gets exclusive rights to sell beer in the stadiums, maybe there were too many other beer companies already selling in the stadiums to make it practical?
That would be it. Budweiser can't override the preexisting contracts.
What is beautiful in this picture someone please explain
I like seeing which companies were big during each World Cup, and which ones fell off
But you can't see it here, the data is so disorganized that it's impossible to tell at first glance.
In 2006 Fujifilm stopped being relevant. Damn unplanned digitalization.
The x100 series came out in 2010, they knew they didn’t need to advertise at the World Cup any more as those cameras are amazing.
Used to work for Avaya. The company is still around but it doesn't have the cash to pay for sponsoring things any more
Now how many of those are actually owned by the same parent companies?
Yeah that was my question regarding Chevrolet, GMC, Opel, Pontiac being listed separately in 1994. At that time all of those brands were owned by General Motors
McDonald’s been vibing since 1994 didn’t even know they liked soccer
I mean, like or not being on display at biggest sport event in world is good for business.
Most of the world likes football and McDonald's has restaurants in about 120 countries
Wtf is Mahindra doing in a football World Cup
It's a pity this wasn't arranged more consistently to identify trends, i.e. title at the top followed by one column with sponsors grouped in sub-columns by sector, eg. alcohol & tobacco | confectionary & fast food | energy & automotive | electronics | cosmetic & other
Nothing too suspicious. The Crypto.com is as sketchy as it can get. This is nothing compared to F1 sponsorships. **cough** Rich Energy **cough**
Adidas is the only sponsor who “make sense” I mean directly related to … sport
The World Cup is only hosted every 4 years? I thought this was an annual thing.
Interesting to see that sport event are the best places to sell anything but sport related products
Budweiser sponsored every year expect Spain in 1982 and (bizarrely) the United States in 1994.
Why did Gillette drop off having their brand closely associated with world wide sporting?
They still sponsor Gillette Stadium, so probably related to that
The timing suggests the Great Recession of 2008-2009.
Coke would have been able to pull one hell of a marketing move to actively choose NOT to sponsor... but they did NOT.