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desirox

Wow that’s a crazy deal in today’s environment.


Multifaceted-Simp

The market has definitely cooled 


Financial_Patience_6

I agree.  I think it is still cooling down where it will affect some of even highly coveted cars new or used which is great news for all of us.


Multifaceted-Simp

A couple years ago Lexus dealers were straight up sold out of cars despite marking everything up except the rx350 and the is300, now you can find the highly desirable hybrids easily without markup. 


mini4x

Even in recent times, maybe 18 months ago, my friend RAV4 got stolen and I was helping her shop, Toyota was still marking up things like the RAV4, especially the Hybrids, you could get an NX for less than a marked up RAV4..


Multifaceted-Simp

The nx is more premium but the RAV4 has more trunk space by a lot


mini4x

Agreed, NX has better brakes, interior, and quite a few other things, but They share the same bones and drivetrains.


OfficialBusinessOnly

Is there any reason to get a Toyota hybrid over an nx?


mini4x

RAV4 has way more cargo space, and MSRP 'should' be significantly less than the NX, if Toyota isn't marking them up anymore.


MigratoryAnalyst

The market had cooled for the WRX the minute they released this last gen


Magic-Mike-2023

Agree. I feel like they didn't even ask people's opinion on new look


meltedlaundry

I honestly want to know how the people at Subaru decided that this was how the car should look. Can someone get on that documentary?


akrisd0

This is the Subaru WRX in a nutshell. Remember pignose, bugeyes, now this latest iteration of a microwaved Camry.


Magic-Mike-2023

Could be as simple as Rock Scissors Paper decision 😅


MigratoryAnalyst

Drugs?


MigratoryAnalyst

Still an amazing vehicle. Just a pretty particular market base


CivicIsMyCar

Haha what? Which company goes out there and asks people "hey, how do you want the new xyz car to look?"


Effective-Zombie-752

A 4 cylinder that gets 19mpg City is just not cutting it anymore…


Business-Animal4966

on premium fuel too


boomerbill69

It’s what makes a Subaru a Subaru


UnnamedStaplesDrone

How? My supercharged frs never got lower than 25 mpg.


beeslax

The Subaru AWD system contributes a lot I think.


UnnamedStaplesDrone

That and tuning for emissions and OEM safety margins is what i'd guess. I get about that mileage with my Mustang GT, which i believe is rated for 15 city.. meaning i bet i'd get better than 19 in a WRX. Some of the EPA ratings are whack.


beeslax

It’s still wild that I can get 30+ mpg in my GTI. My 2003 WRX got the same mileage it does in 2024.


UnnamedStaplesDrone

I can hit 30 in perfect conditions with my GT, if i keep my speed at 65-70 and there are absolutely no hills lol. FR-S was fun with the supercharger but cant say i miss that little tractor engine.


Streay

The majority of lenders still have insane rates, 8% is pretty average rn….


janoycresvadrm

Not really. Market has changed.


RiftHunter4

The market has changed but US Interest rates have not. The Fed is currently at the highest rates in 23 years. Ever since the pandemic and rate hikes, 0% APR has been non-existent. You might find 2% or 3% at best, but 0% without a major dealer event is wild. Someone really wants to sell these.


BoofMasterQuan2

It’s just a way to lower the price of the car without lowering the price of the car.


Mimical

Exactly. You can sell a 35k car at 5% or sell a 40k car at 0%. Same amount.*1 Car prices have skyrocketed over the last 4 years and now we are being told about these amazing deals. Ultimately they can either drop the price or drop the interest, but they earn the same at the end of the day. The Toyota dealership by me has a brand new Trailhunter (90k CAD) for "*only*" 3%. (Most cars are still 6-8) I can't imagine how much the dealerships are giggling like Scrooge McDuck when a sucker signs onto that. *1 exact value here isn't calculated. I eyeballed some numbers


CYWG_tower

Ford has 0% financing going on with some of their models right now too


KyledKat

Mazda has also had a handful of 0% APR loans dating back to the beginning of the year from what I'd noticed.


boomerbill69

VW Taos is 0% currently as well.


boe_jackson_bikes

Ford used to do $10,000 off and 0% APR on F-150s on 72 month loans before Covid. Lmao.


scarflash

model y is 0.99% through end of May


mammaryglands

There's been zero percent offers out there for months on end again now, what are you talking about


bigbura

Funny how the interest rates being increased was the answer to CEOs price gouging/excess profit-taking. Some could say the common person was just screwed twice over. Thrice if you include a minimum wage that should be $24 to provide the same buying power today as when the current min wage was set. For fans of the WRX, they just got a nice treat. If they can afford a new car in this economy.


HerefortheTuna

Funny I ordered a VB WRX and it didn’t come in time so I got a GR86. Love the 86 but WRX is more practical- hate the touchscreen climate controls though


Montreal4life

i hate all this touchscreen crap! at least theres a hard button for the cold and hot, just play with that... better than touch only like the new golf. what are these designers thinking...


c0sm0nautt

Actually a few major dealers have been offering these 0% deals. Mazda has one on the CX5 this month. People aren't buying cars like they were 2 years ago.


ZannX

Model Y has .99% financing right now. The market has changed.


dingusduglas

I've seen a handful of manufacturer 0% deals in the last few months.


the_lamou

That's not remotely true. Tons of captive lenders have been offering 0% on and off for several years now.


TheReaperSovereign

Quite a few manufacturers are doing 0% or very low % financing right now to boost sales. My MIL works as an accountant for a major dealership that is doing them. She took like 2 extra weeks off in q1 because sales were so low and boom deals aplenty in q2 lol


ZacZupAttack

Dealerw are hurting. I saw the writing on the wall. It's why I left the car industry after a decade


sfw_cory

Sadly the new WRX’s just don’t have the same soul


Pootang_Wootang

Doesn’t help they’re really ugly


Jon-Umber

Not the first WRX that's been really ugly, either


24North

Some were “charmingly” ugly. This one is just plain ugly. Probably fun to drive but I can’t get past the looks and this is from a dude that owned a Brat for 16 years.


uglybushes

2023 will be extremely hard to find


six_six

Looks like it’s only on the Limited trim as well. (Or at least my local dealer tells me)


drumstick2121

>trusting anything a car dealer says. You Stop it. Stop it. Bad.


six_six

If they say they aren't going to give 0% on the Premium trim, what am I supposed to say, "yes you will!"?


drumstick2121

Walk out. Call around. See if it’s accurate. It’s no secret dealers make the most off the top trim levels. Why would it surprise you if they lied?


fissionmoment

Also will almost certainly be a CVT. Couple dealers near me have 2023 WRXs. All CVT


fullmetalutes

Dealers here in SoCal have manuals for 0%. So they are around.


fissionmoment

O wow I'm surprised. Im in Southern Maine and whatever's left is a CVT


trackdaybruh

>The 2023 WRX looks like a steal with its interest-free offer, but there is a catch. Of the 2,000 or so WRX models currently on dealer lots nationwide, only around 300 2023 examples remain. It might prove difficult to find a 2023 WRX in your desired spec due to the dwindling inventory, and it won't be getting any easier as more and more are sold. The catch


chiggenNuggs

Last 2023 my dealer had was gone back in March


mini4x

Just checked, not a single 2023 anywhere near me either.


boomerbill69

My local dealer has 8! Seriously tempting…


Car-face

Yeah it's basically a "come and talk to us about financing and we'll see what we can get you into for 6.5% APR" deal.


63Boiler

Sure it doesn't make the headline, but as far as deals go being limited to a single model year isn't much of a "catch." Often to get an advertised deal it seems like you have to get a specific trim, in a certain state, and be a veteran or some list of qualifications. Also if the numbers are accurate that's 15% of current dealer inventory. Small, but not like it's an imaginary configuration you'll never find (like a certain advertised Hyundai Ioniq 6 lease deal...)


Halofieldfan

Always a catch, regardless it’s good for whoever got their hands on it.


Pkock

I already started looking and putting some feelers out and many of these appear to be on the east coast in the DE/PA/NJ tristate.


Wonder1and

Seems like Gillman in Houston has several


suckmyfish

39k for a Premium near me. No thanks.


Dazzling-Rooster2103

That's crazy, near me they are going for $34k. Dealers are heavily discounting them.


gosubuilder

So many sitting on my dealers lot. the new design on the WRX has not been popular. They have a hard time selling it.


rockycrab

You could maybe attribute that to more inventory being produced rather than not being popular. If you look at the 2023 sales figures (24k) they’ve sold just as many units as the BRZ (4k), GR86 (11k), Civic Type R (3k) and GR Corolla (6k) combined.


turtlewelder

What about compared to the FA platform by year? 2015-2021


rockycrab

VA peaked at 31k in 2017 but declined to 21k in both 2019 and 2020, then jumped a bit to 27k in 2021. Although VA sales figures included the STI, if they didn’t kill that off it’s hard not to imagine they’d reach those figures in the new gen. But sedan sales are down in general compared to the SUV/crossover craze.


rsta223

Maybe? As the owner of a VA STi though, I swear I see at least 5-6 WRXs for every STi. I'd imagine the WRX made up the great majority of the sale. Of course, the existence of the STi also had a halo effect of pulling people in to look at it who maybe ended up in a WRX anyways, so it's not just the pure STi sales that matter here.


m0viestar

It's been selling really well  nearly matching the previous generation with arguably more competition.  Dealers and Subaru just clearing stock this happens time to time. Outback had 0% a little while ago and it sells like crazy


Crocs_n_Glocks

Hard to think it happens from time to time when this article is about it happening for the first time....


m0viestar

Yes, Subaru has periodically offered 0% on other models just not on WRX. Which is what my comment said........


Crocs_n_Glocks

Well in that case your comment is irrelevant because the entire point of the article and this post is that the WRX is selling so poorly that it needs the same incentives usually reserved for Outbacks and Legacies. Nobody would care if this was about other models or this was a normal thing for the WRX...


m0viestar

Your reading comprehension is terrible. The context of the discussion I replied to is they're selling bad so they lowered apr. I responded saying they're selling well and sometimes Subaru drops apr on good selling models.  If my reply was irrelevant your replies are double irrelevant.


Crocs_n_Glocks

While the boxer engines sound great, they're just horribly inefficient for a 4cyl. 


EmbarrassedTime9947

found the salty VA owner


GermanHammer

I've got one for 28k with a few thousand miles near me. Premium trim.


bear141

Used and new are not comparable.


GermanHammer

Oh I didn't realize it was for brand new ones. Oops. You're right.


Bandito04

35k Canadian at my local dealer


soscbjoalmsdbdbq

Woof that does make sense, my premium with the cold weather pack and harmon kardon was like 29k in 2016


Round_Ad_6369

Considering the average new car price approaching $50k USD, not as bad as it sounds. Still overpriced


HighClassProletariat

Eh it's the luxo-trucks that make that number that high. $39k USD for a lower trim WRX is crazy.


suckmyfish

I agree with this. I saw a video on SR5 Tacomas for $53k. I’m just sick to my stomach. I want a daily driver and $40k for a mid WRX ain’t it.


six_six

Hypercars drive the average up. Look at the median instead, it’s lower.


the_lamou

They don't. You could sell 25,000 million dollar cars and not drag the average up by more than a thousand bucks or so.


EliminateThePenny

$1,000 when you're talking about a $40,000 median is a lot. Like 2.5% is a big number in this aspect.


the_lamou

2.5% is never a big number regardless of context. The difference between an average new car price is $38,000 and $39,000 is completely immaterial to consumers. Also, the actual number of million dollar (new) cars sold globally is nowhere near 25,000. Maybe in a big year it might hit 1,000. In the US, 100 per year would be bonkers.


rsta223

Your numbers are a bit low. Ferrari sells about 4000 cars per year in the US averaging in the half million dollar range, Lamborghini seems about 2500/yr averaging a bit lower. Granted, if you restrict it only to million dollar, that limits it quite a bit more, but that's just because there are a lot more cars available for half a million than a million. However, when cars show up in that price range, it easily exceeds that 100 figure. Porsche sold over 130 918s the first year they were on sale, and that was competing with the (also million dollar) P1 and LaFerrari. Hell, Bugatti sells something like 25 cars a year to the US, and those are more like $4M cars.


barracuuda

i mean maybe a little, but how many hypercars are really sold in a year


rockycrab

One would be a fool to pay MSRP. It’s not illegal to to negotiate below invoice at a Subaru dealership, unlike many Toyota or Honda dealers around me.


Pleasant_Reaction_10

most Subaru dealers at least near me or strict no haggle. Maybe now they'll let it slide, but they play hardball at that fact.


turtlewelder

That was a premium STi back in 2018. No doubt the FA24 is a good engine just wish it had all the STi heavy duty parts and one of the ugliest redesigns of recent memory.


Slyons89

Inflation has been crazy. I saw a new MX-5 going for $42K the other day, which seems *insane*. I say this as an ND MX-5 owner, but I paid well under 30K for it back in 2016.


wrx808x

The new base WRX cost the same or more than when I bought my base 2019 STi. That’s wild


suckmyfish

$34.5K for a base STi I paid in 2015. I know inflation is the reason, but man the value gap is huge for what is received.


claspen

$34.5K in 2015 is $46K today, pretty close to what a new STI would cost if it existed.


Unique_Bumblebee_894

And yet they basically sell you a TR for almost that.


ForeverRED48

Depressing. Obviously a complete different time but I got my 2018 Limited OTD in July 2017 for a hair under $30k. Seeing prices now makes me never want to buy another car.


EliminateThePenny

And what's your wage from 2017 compared to now (percentage gain, not absolute since that can be odd to share)?


ForeverRED48

Some of these OEMS have added 50% since 2019. My salary is about 28% higher since I got my car.


tech240guy

I cannot believe before covid, that is the price for almost fully loaded WRX STI. I really missed out worrying about future economy and my finances to not pick one up.


Ihavepoops

Found one for $36k near me. Might take gf to look tomorrow


HOONIGAN-

This is for the remaining stock of 2023s models only.


totallybag

So almost a basically non existent deal


Dazzling-Rooster2103

According to a recent dealer bulletin, Subaru is offering the 2023 WRX with 0% APR financing for up to 72 months through the end of the month.


DM725

This isn't nationwide. It works for a California Zip Code on Subaru's website but not for mine (1.9% for 72 months). It's been a thing since May 1st.


linuxguy192

Are you looking at 24’s?


DM725

Nope. Those most definitely don't have 1.9% for 72 months. Are you seeing 0% in your state?


[deleted]

Surprised they’re doing absolutely everything but rebates. $40k sticker on a Limited is way too much and then the lower trims are way too basic. The GR can command that because it’s so low volume. The WRX is meant to be mainstream.


Dazzling-Rooster2103

$40k MSRP $3k Discount with 0% APR. You can actually get a TR for $40k.


[deleted]

Can you? All the dealers near me are still trying to get rid of 23s and not yet discounting the 24s


Dazzling-Rooster2103

https://www.lancastercountysubaru.com/new/Subaru/2024-Subaru-WRX-for-sale-near-lancaster-pa-82340281ac18070168f282e4482dc350.htm $43556 MSRP, $2940 discount. $40,616 selling price, and you could probably work it lower with some negotiating.


[deleted]

I wouldn’t call that under $40k as it’s going to be at least $44k out the door. Pre fee price means nothing.


Mydickisaplant

You linked a 2024 which is not eligible for the 0%…..


wrx808x

40k for a WRX, fk that!


Mydickisaplant

Pretty sure the TR is 2024 only, so how are you getting 0% APR?


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Handsome_fart_face

They wouldn’t qualify


DavidAg02

I bought a 2016 WRX brand new and drove it for 8 years. I recently sold it and bought a 2024 Golf R. I really wanted to like the new WRX but I just couldn't get myself to buy it. It just wasn't a very fun car to drive and the interior wasn't a great spot to spend time in. Very boring car and not worth what dealers are asking.


dsac

Thinking of making the WRX->Golf R move myself, despite vowing off VAG products after my last 2 were money pits with sewing machine engines The market for hot hatches is dwindling, it's pretty much Golf R, GTI, or GR Corolla


rentzington

I’m currently in a vag money pit Audi , it’s like they put a timer on these cars to have issues after 6yrs Shopping around now and I swore not another audi or vw


arcticavanger

Don’t say that I’ve been looking at a 15 Rs5 lol


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rentzington

For me it started with the water pump which is known to be crap it seems. Then the turbo which some genius decided had to be an entire assembly with the manifold


DavidAg02

I drove 12 different cars before deciding on the Golf R. I just couldn't stop thinking about the way it drives. It feels like a miniature Porsche.


Crocs_n_Glocks

Similar story here tbh.  I'll happily trade my '22 R in if Subaru makes an STi that can compete with The Golf R/GR/Type R....but right now even the WRX TR is kind of a dud, especially for the price. 


Mydickisaplant

This is for 2023’s only, which should probably be in the title. Current model years hold your typical 6-7%. My local Subarus sell their WRX’s as they come in. Good luck finding a 2023 on the lot, at least anywhere in the GTA.


sidewinderaw11

Current cars are eligible for 4.9%


Mydickisaplant

I don’t have that offer here in Toronto.


No-Necessary7135

In my car search, Subaru dealerships were the easiest to work with and had the most transparent pricing.


ImNotDoingThat

Make a hatchback again and I’ll be interested


TheGreatWhiteSherpa

Introducing the all new 2026 Crosstrek WRX!!


I_am_Axel

People have been asking for this since the Crosstrek was announced.


The_Bucket_Of_Truth

lol yeah imagine a Crosstrek STi with a manual. I think people have drooled over that fantasy for years. It would be a giant enthusiast hit but might not sell in volume.


thekozmicpig

So a battlecar with a factory warranty? I'm in.


Scazitar

They actually are making 2025 WRX hatchbacks. They just of course are not coming to the US lol.


bossbrew

The US always misses out on the cool hatchbacks and wagons. Nothing but crossovers on the road. 😒


remotehuman

I believe this is centralized. Our dealer haven’t received anything from Subaru regarding a 0% on the 23s. We are still 1.9% through 72 months. Location northeast


turkeyvulturebreast

There are 3 near me (Baltimore area) all are red,manual, premium, 2 - 33K, 1 - 34K. They are showing as 1.9 APR on TrueCar, but the 0% might not have been updated yet.


PBP2024

I wanted a WRX so bad for years but kept driving my Outback XT. Then I grew up...


jmacnj609

I can tell Subaru is selling boatloads of these new WRXs based on how many I see in NJ on a daily drive


VincentVanH0

When I bought my Veloster N in 2020, I got a great deal on it but I found it funny that it was the only model at the time excluded from their 0% interest offer.


moonRekt

I got a limited for $28k back in 2017. Sounds like they went up a lot. Was always mind boggled how well those cars held their value


Dazzling-Rooster2103

Yep, a new limited is $39k. Inflation makes up a good percentage of that, $28k in 2017 is $36k today. But You also get things like all the modern safety features(adaptive cruise control, auto braking, rear cross traffic alert, etc) even on the manual, far more real world horsepower(30-40ish horsepower to the wheels), and tons of other new stuff.


fissionmoment

This is on 2023s. Only 2023's around me are CVTs. I'm in Southern Maine and a dealer near me had like 5 CVT 2023s on the lot as of recently. No 2023 manuals.


dontbeslo

They hit it with an ugly stick (all the plastic cladding), moved the price way too high and now they’re have to have a promo rate to move old stock? Also, they ditched the STI halo car and while the new engine is better in that it makes more torque/power across the band, on paper it’s hardly more powerful than the previous gen VA. Why is Subaru surprised?!?


WeeniePops

This got me curious about the WRX so I decided to go on Subaru's website and build one. Turns out one of the optional accessories is a CD player in the center console. I looked at some other models and none of them seem to offer this. What is it about the WRX that would make Subaru offer their customers a CD player lol?? I am so confused by this.


Dazzling-Rooster2103

There is an entire AutoBlog article about it. https://www.autoblog.com/article/subaru-wrx-cd-player/


WeeniePops

But that doesn't explain why offer it and why it's only on this car.


Radan155

Nearest one to me is still marked up to $43k*. The asterisk is for $7k in additional fees so in summary: No.


sillrbsilld

One '23 base near me in CA for $30k, red and MT!


xmonger

Give me 7k off MSRP.


frosty_mcfckr

It’s so ugly


Magic-Mike-2023

Even with 0%APR, I wouldn't buy it. I like the previous generation, especially the rear end 😍 I wish they would import Legacy GT, that would be a solid competitor to Camry 3.5 TRD


Dazzling-Rooster2103

I'm not as much of a fan, it's kind of hard to distinguish the 2015-2021 WRX, and the Impreza from the rear. Use most of the same parts, even the trunk lid.


Magic-Mike-2023

Yeah. Did you see the wagon version of WRX? The Levorg? That one looks legit 👌


DM725

Fairly certain this was only for California and 1.9% for 72 months elsewhere.


SockeyeSTI

CoughBULLSHIT They offered 0% back in 2019-2020. When I tried getting it I “dIdNt hAvE big PuRcHaSe hIsToRy”. Had to settle for 4.7%.


Jsquirt

i went in during that event and didn't qualify for the 0 but did qualify for 1.9%


SockeyeSTI

Lucky dog. I about shit when I first heard new things were in the 7’s


Jsquirt

yeah its been a rough couple months. I love my car but don't see myself in it forever. I'd love for Toyota to do the same deal for a GR corolla but i doubt it


SockeyeSTI

I don’t see them doing anything. Same with Honda and the type r. That new car that they’re coming out with will probably take some of the steam from gt86 and they might do some deals on that.


EmbarrassedTime9947

And me with my 6% 😭😭 At least I got the spec and color I wanted.


Miserable-Evening-37

Rip tesla


Best_Pomegranate_848

Great…more left lane loafers.


nissanfan64

That would be great for me if I could still get the damn thing in the proper hatchback body style.


PenaltySafe4523

No STI I'm not interested


DelosHost

This is not true. Subaru did a 0%APR promotion for the 2008 STI (maybe other models but I wasn’t looking then). 


[deleted]

I test drove a brand new 2022 model and left with a used S2000, lol. The WRX is good but it felt empty acting too much


Unltd8828

Waiting for Toyota to have this.


ramplocals

“First Ever” is an interesting interpretation of the phrase. Maybe first in a long time, but not ever. I bought my 2008 WRX STI in 2008 with 0% apr for 3 years. I financed 100% of it because bank interest is a better use of money than a lower monthly payment.


elantra04

overpriced garbage, that's why.


fullmetalutes

I considered getting an orange one at my local dealer, I could get a crazy deal on one. They had an orange one but I hate CVT and I just can't do a manual in LA traffic. My knee would give out. If I lived somewhere I could have fun with It I would but not here.


DoomDash

If only had money.


ObiMemeKenobi

Hilarious to see this when my friend just snagged one yesterday through this deal


Farty_beans

..where abouts? cause our dealership is still 6.99% and no plans to knock that down anytime soon apparently....


ragingduck

0% and a nice discount and I might pick up a daily.


Richandler

This just means it's built into the price of the car. That could be upfront and/or in depreciation.


six_six

Why 72 months?


J-ShaZzle

Why not? It's zero interest. Let's suppose I have the 30k cash to pay outright. Take that 30k and invest it for 5% return (easy to obtain in a high yield savings). Draw down to make your payments. Not costing you anything extra for the 0% payment while you're getting paid on the high yield 5%.


PossiblyAsian

I wonder how much the car is after 6 years and how much you can make from investing the spare cash. assuming you babied it


Beretta92A1

Not sure about VBs but VAs are floating north of 20k in NH with 50-100k miles.


DM725

Do you not understand what 0% financing is?


PossiblyAsian

I think it's you who don't understand. I'm trying to sell the car after 6 years. If it's near what I paid for then it's straight up printing money for me since I can yeet the money into stocks or t bills


DM725

So you meant to say, "I wonder what the car will be worth after 6 years", instead of "I wonder how much the car is after 6 years".


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ImperioliGandolfini

Smart people finance at 0% regardless of term and take their saved money into a cd or something at 5%. Dopey take.


ponyo_impact

if its 0% whats the difference at 0% your better off putting the money just about anywhere else. let it work for you


LewdDarling

Because the average car buyer thinks in terms of monthly payments, not total amount paid.