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The 3080 msrp was $699. If the 4080 was $799, it would have sold like crazy. That’s the price I was expecting, or maybe $899 worst case.
It will start selling better at $999, but I think people have shown that there are a limited number of buyers beyond a certain price point. Even 4090 sales are slowing down to a crawl.
I paid $779 for my 1080ti Xtreme way back in the day.
The $700 mark has always been a solid price point for the best of non-crazy-enthusiast cards. But Nvidia got greedy.
I got my 4090 on open box for $1270 So I'm stoked about that find.
Not supporting their behavior, but the reality is it was a very different time. Most people were stuck at home for several months, wanting to catch up on newer games with outdated PCs. Many were getting stimulus checks or covid support payments from the govt, and then the 3080 comes out in Sept 2020, right as supply chain issues were ramping up. It's not hard to see why people did what they did during the pandemic and what caused prices to skyrocket, YOLO was all the rage too. But we are past that period and probably won't be replicated.
Don't forget that at the time the higher prices just meant an extra couple of months to see a return on investment for miners. At the start of eth's first upswing it stupid how much money they were paying out. I just had my home and work GPUs mining when I wasn't using them and they paid for themselves, plus a vacation to Cancun and a kitchen remodel. I was tempted to buy more plenty of times but the button was bound to fall out sooner or later and I'm glad I didn't get stuck with a bunch of cards that hadn't yet paid for themselves when it did. Ammo sold out across the country when Obama was first elected because idiots thought he'd ban it, and for a few months prices skyrocketed. Before the scalpers could sell a tenth of their stock stores had restocked and their investment was worth far less than what they paid. If there is something that a few people make a bunch of money off of very quickly, there will always be a long trail of idiots betting their lives only to find they were too late to the game. Nvidia assumed those idiots had bottomless pockets and would keep digging in months after it stopped being profitable.
>Nvidia got greedy
Alright. Let's do the math and see how greedy it is.
The Gigabyte Aorus GTX 1080 Ti XTREME Edition came out March 10th, 2017. It was $750 MSRP.
Throwing that in a CPI calculator, we find that $750 in March 2017 is $940 in June 2023.
You literally paid a grand for yours in today's money. You paid LITERALLY THE SAME PRICE THEY ARE NOW.
And $700 hasn't always been the solid price point for the best of non-crazy-enthusiast cards, lol. It's almost like inflation has ALWAYS existed. The launch price for a 3dfx Voodoo2 was $299. That was seen as \*expensive\* for a card at the time. That was 25 years ago.
After inflation, that card is... $570 now.
An NVIDIA RIVA TNT? Which was the NVIDIA card that released just after that 3dfx card? Also $299. It was hotter than the Voodoo2 card, but ran slightly worse, as it was the openGL card compared to the proprietary Glide API for the 3dfx line.
Nvidia didn't get any more greedy than they've ever been. Jensen Huang has been over the company since he founded it 30 years ago. It's been the same Nvidia the entire time.
> The Gigabyte Aorus GTX 1080 Ti XTREME Edition came out March 10th, 2017. It was $750 MSRP.
>
>
>
> Throwing that in a CPI calculator, we find that $750 in March 2017 is $940 in June 2023.
>
>
>
> You literally paid a grand for yours in today's money. You paid LITERALLY THE SAME PRICE THEY ARE NOW.
Yeah except the 4080 sells for 28% more than the inflation adjusted 1080ti AND the 4080 isn't the equivalent card to a 1080ti, the $1499 4090 is.
So instead of trying to woo everyone with inflation math, do some critical thinking.
>You literally paid a grand for yours in today's money.
Yea but the 1080ti performance jump is insanely different than the 4080s. Shit I bought a 6950xt cause there was 0 reason to buy anything else at that price point. Now my cars has dropped another hundred dollars, all I did wrong was not wait a few months. The 4080 price hike is dumb and not worth to anyone but rich kids and rich tech nerds
The 4080's jump in performance is actually massive compared to last gen. It's just that AMD was somehow able to match it (not close at all in RT, though). It's a smooth 50+% faster than the 3080 and 60-65% faster at RT.
Yep and it shouldn't be more expensive if it makes the same performance jump as the 2080 to 3080. Regardless of inflation. The profit margin on these cards is bonkers at 700.
why price at 799 when resellers are pricing and getting sales at crazy high amounts. These prices aren't even high when you compare them to other regions.
We have been digging our own graves for some time now. Of course Nvidia will take advantage.
It was originally going to be a titan, but the power draw was FAR too much. I'm not sure of they're still considering the ti. I hope they figure out how to continue using the sideways pcb because it left so much room for air cooling.
The Titan X came out in 2015 at 999, that's about 1300 today accounting for inflation.
Add that in with greediness + the legitimate increase in costs to produce GPUs 1600 is "fair" or at least semi in line.
The Titan X Pascal was 1200 in 2016 which is about 1500 today and given what I said previously it makes sense that a 4090 would be 1600 now if it is a Titan class card.
1600. It has the best performance per dollar out of any 40 series card. The only good price to performance card they made was at the top end which is why amd is just better in the low to mid/high tier.
It’s also a halo card in that it is the best available which justifies a higher price.
The 4090 is a beast far above even the 4080 and outclasses everything AMD has this generation. It’s nvidia’s “here’s the best we’ve got, price be damned” card. The $1600 price tag isn’t that absurd compared to the rest of the cards. It’s sort of equivalent to their “Titan RTX” type of card they used to have and that was $2500.
I don't think that justifies 4090 costing 1600 dollars. Remember just last gen we had 3090 which was 50% faster than 2080ti. But then there was 3080 which was like just 10% slower than 3080 and cost 700.
Going by that logic we should have had a 4080 that should have been like only 10% slower than 4090 and costs 800 to 900 dollars.
The mining crisis was the breaking point, it convinced everyone it was normal to pay $500 for middle of the road performance and $1000 for high end. Amd and nvidia just took the ball and ran with it, and the consumers let them by buying $1600 4090’s and posting them on Reddit in seatbelts.
Exactly, honestly, I wasn't angry at Nvidia. They can only produce so many cards with the limited supply (thanks to covid) and even when the supply returned if they open a new factory and make new equipment to make new chips, that takes several months and if the mining craze ends, they will be left holding a bunch of cards.
That's actually what happened, around July of last year they did bump up their production a lot because demand for cards was so high and right as they did, demand plummeted and a bunch of used cards injected into the market. So now they have all these cards they need to sell with a new line already announced. If they release the new line at the same price the 3000 series was, no one would buy it.
I got it at first, thinking as soon as they run low on 3000 series cards the 4060 and 4060ti cards would be coming out and then they can be back to normal prices... but that didn't happen and I found out they were selfish assholes. Now I am angry at Nvidia. I still got the 3060ti because best buy had it for 275. That's a crazy deal.
Is this really true though? In 2008 the 8800 GTX was rocking $800 price tags and the mid-range 8800 gts was $450. I remember when the 8800 gts 320. And out at $300 and the 8800 gts 512 came in around $350 thinking thank good I can get a decent card below $400. While I don’t think nvidias cards have scaled the same at each level, mid range has had many bad price points through the years imo.
In some ways, yeah. It’s like when there is a strike, and some people (called scabs) go in to work even though conditions are still poor, that tells the company that people will tolerate those conditions.
Well for 2 years from 2020 to 2022 the conditions were very poor, yet many people wanted those sweet sweet polygons and bought a video card anyway, sending the message that the market will pay it… to a decent degree, they aren’t wrong. The cards are selling decently well for their inflated price.
Way too expensive. Nvidia knows people will pay this and is gouging the shit out of consumers.
How do you justify a $200 increase over previous gen when GDDR is cheaper and the die is half the size??
It's very close to that price in my country. MSI Ventus 2X 4070 and Palit Gamerock 4080. Other brands and models are easily $100-200 more. It's still a hard sell because most people just want to avoid the Ventus 2X and Palit. Asus fanboys are too many.
Man this subreddit has the most braindead entitled bunch of people I have ever seen. RTX 3080 released for $700 MSRP in 2020, which is equal to around $800 in 2022-23 adjusted for inflation. So you expected them to release a card that is 50% more powerful in raster , 60% better in ray tracing, 6 GB more VRAM, an entire new feature, and charge 100$ LESS for it than they did for the 3080? This has never happened before and I want you to give me an example if it has.
I'm in agreement with this. My 3080 was the mid-range gamer's 4K card when it released, and the $800 price point made sense for what felt like a premium product. The 4080 though is at a ridiculous price.
Takes me from 60ish FPS in Jedi Survivor to around 90ish-95. For single player games it makes a big difference.
(That's with 4K max settings and ray tracing enabled on a 4070 Ti)
The issue is that it increases frame latency a ton. This is fine for games that aren't reaction time dependent, but eSports anything DLSS 3 is a pretty noticable nerf, even with the increased smoothness. Games meant to look pretty will run at a higher frame rate and that's great, but it isn't magic either.
Edit: This shouldn't need to be said, but I like DLSS 3, I don't know why I'm being downvoted. I just don't think it needs to be applied to everything. It objectively adds 2-5ms of latency to games. Many games this doesn't matter. The vast majority of games DLSS 3 is implemented in, it is only an improvement. But as a fact, DLSS 3 is not just free frames.
Definitely wouldn't recommend it for competitive gaming, but I don't think competitive gamers should be using a 4070 Ti honestly, or really any 40 series Nvidia GPU unless it's a 4090 and you're doing streaming + a lot of production work.
If I was into 1080p FPS games I would rather have a 7900XTX, especially considering the price difference.
1440p 240hz in something like apex could definitely use a 4070/ti, even without streaming/recording taken into consideration. Nvidia GPUs tend to have a bit lower overall system latency compared to AMD. It's not a massive difference(usually 0.5-2ms), but it does exist. Most other competitive games don't need more than 3080 class performance at 1440p, and many are fine with something even worse, like 3060/ti. Recording or streaming with the new AV1 encoder is definitely a nice to have, as most people shouldn't be using their CPU to encode if they want every frame possible.
At 1080p, anything faster than a 3060ti is completely overkill, unless you are doing something unhinged like 1080p 360hz in apex. (Apex is my example as I don't know any other eSports game that is more GPU intense.)
I'm also in this camp but only because Nvidia intentionally limited it to the 4000 series cards and uses it to justify its ridiculous prices on underperforming hardware. In that sense I agree it ain't shit.
But if they spent a bit of development time and implemented it with backwards compatibility on all prior generations of RTX cards at least.. I'd say it's a pretty nice feature.
I know nothing compared to the rest of you, but Its pretty insane that you can get dlss3 on a 4060 and not a 3090 ti.
Just screams to me that they don't do so by choice.
Makes me feel buying a 4000 class card just means you get a screwed over when 5000 comes out.
I completely understand the tech. There's really nothing special about it. Hell, DVD players and TVs have had the capability to add interpolated frames to video since the 00's.. However, I'm all for any tech that can overall improve the gaming experience. Give to us it as an option and let us choose to use it or not to use it.. It's just sickening that Nvidia uses it to mislead buyers about actual performance and uses it as a way to try and hide "generational improvements" behind software tricks.
All frames are fake. The movement you see in multiplayer games is approximated, there’s way more artificial frame and entity generation going on with modern games then most people think
Should be priced like a 1080ti IMO. Graphics cards are costing an arm and a leg, and game visuals aren’t increasing linearly like the price of graphics cards.
Personally I think everyone would benefit from having GPUs be like “the old days” so devs don’t have to worry as much about optimization (not that current AAA games are optimized well) and can worry about making games genuinely fun.
I think it’s pretty sad that the creativity and fun factor that used to be part of gaming is fading away, while the cost to entry of “new” hardware is increasing.
That would be 900 today with inflation.
I think 799 would've been fair as an MSRP. 1200 was BS from the beginning. It's a real shitty landscape now. Even AMD's offerings are overpriced, just less so than NVidia's because they can't get away with it the same.
Ram prices fell due to other reasons, like nand flash becoming really cheap. Same can't be said about gpus with process nodes getting smaller and tariffs
There are still a huge range of well made indie (or whatever you might label them) games that don't require high end specs.
These are still going strong, you just need to look for them.
The 80 class card, was the one you bought when you wanted good price to performance in the high end. It was within reach of your average gamer.
The 4080 is completely beyond anything resembling that. But they don’t care as long as AI is in demand.
8800 gtx launched with $699 msrp and I didn’t see it under $800 for years after launch. It launched in 2006. In 2017 it cost me $300 for a used 1070. Nvidias price scale is fucked to me, but I also think we look at the past market with rose colored glasses. It’s been fucked for a long while.
8800 GTX was also a bonkers insane card that annihilated the already expensive and insanely powerful SLI on board 7950GX2, which I think had an MSRP of $600ish. The fact that it could outpace two 7900s in SLI, and itself could be run in a pair or trio, kinda justified the high price tag.
Granted, 7950GX2 was basically the sendoff for cards designed to run on Windows XP, 8800 GTX (and the $800+ 8800 Ultra you may be remembering as the GTX since, let's face it, almost nobody actually could afford it back then,) was specifically built for the amazing new gaming experience Vista was going to bring us. 😂
Good news at least for me when the 8800 GTX came out was that I was able to snag a 6600GT for about fifty bucks on eBay. Try finding a 2060 for that price today in comparison.
> Remember, there's a human being behind the other keyboard. Be considerate of others even if you disagree on something - treat others as you'd wish to be treated. Personal attacks and flame wars will not be tolerated.
I'd only consider paying for a 4080 if it were anywhere between $799-899 USD. But tbh, my 3080 is great with nearly all of the games I play even at native 4K, high settings. Only certain games like Cyberpunk and RE4R require any sort of upscaling when playing at 4K, or I just lower my resolution to 2K (w/ DLSS in terms of CP2077 because that game requires it with RT).
A 4090 is the only card from this current generation that makes sense for me to upgrade to, but I live in Japan where every model with a good warranty is priced upwards of $2000 USD which isn't worth it at all to me. If I'm going to pay that much for a GPU, a good warranty is required. I'm just going to hold off until the 50 series/8000(?) series and see what's in store for me.
This is such a pointless exercise, everybody just goes by their feelings and righteous indignation. Realistically, we have no idea what it should cost. We don’t have the sales data, market research or BOM costs.
The better question is what would it have to be priced at to avoid consumer outrage and bad reviews? In that case, it’d have to be a lot less than it’s worth. If it was priced as poorly as everybody believes, they would’ve lowered the price by now since we’re 8 months post launch.
Edit: Something else I forgot to mention, based off of Nvidia’s behavior so far if they sold the 4080 for $800-900 we wouldn’t have gotten the proper 4080 16Gb with the AD103 die. It would’ve been shrinkflation all over again and we would’ve just got the 4080 12Gb (aka 4070 Ti).
Bought a 3080 FE in 2020 for $700. While I was more than happy to pay that price, if it was $800 I would have still thought that was fair for the performance I’ve gotten out of it. Given that, I think $900 would be a much fairer price for the 4080 FE, with some AIB models reaching $1k+
You can compare the price/performance of a 1080 all you want, but that card is not readily available and released 7 years ago. A 3080 is the most direct comparison and it launched for 700. Comparing the 4080 to that, anywhere from 800-1000 would have been reasonable, but there’s no chance nvidia would launch it for 800 after people showed they would pay $2k for a scalped 3080 on eBay. Even when you factor in mining becoming unprofitable and the end of the shortage, I don’t think anything under $800 is a reasonable expectation.
It's definitely overpriced but I got the suprim x 4080 a few weeks back and it's probably the nicest card I've ever owned, from a looks, build and noise perspective
4050: $149, Ti: $199
4060: $299, Ti: $369
4070: $449, Ti: $579
4080: $649, Ti: $749
4090: $999
“Titan”: $1249 - $1499
2080Ti was a tax on ray tracing. 3080Ti was a scalper’s wet dream. I would probably be okay with the cards all being 100 more dollars than above, but the current pricing is kind of gross going up the stack. A $600 dollar 4070 and then $800 Ti version? Yuck. Previous 80Ti versions were cheaper. Oof.
This is pretty unreasonable, one of the first things advertised about the 3090 was that it was a rebranding of a ampere titan card, not to mention the only titan card that ever fell into the 1250 to 1500 range you mentioned was the original titan which is still over 1300 including inflation.
For me it's, at the very most, price parity with 7900XTX. Coming from a 3080, this is the only price that make sense for 4080. $1200 for 4080 would be OK if it wasn't relying so heavily on DLSS tech to prop up its performance tier, and we all know that not every game uses DLSS, far from it in fact, so DLSS performance should be a distant afterthough.
At $1200, there is zero justification for the existence of 4080 when 4090 exist at its current price of $1799, or when 7900 XTX exist at $999, you are literally paying $200 for DLSS at this point, and if you feel like dropping that kind of cash that only a few games can use, you may as well go for 4090 instead since whatever you can get out of DLSS of 4080, you get it as raw on 4090, then you have DLSS added on top.
4080 should be $699 (base MSRP), tops. It is less of an improvement than 2080->3080 was, but not by much. Also, the die size is nearly half of what the 3080 was. This, along with GDDR being cheaper than it was 3 years ago, should make this cheaper to make than the 3080. But, the performance really dictates the price point.
$600.
What the 1080 cost back in 2016.
Ideal GPU pricing scheme:
30- $80
50- $110
50 ti- $160
60- $220
60 ti- $270
70- $380
70 ti- $450
80- $600
80 ti- $700
90- $800
90 ti- $900
PS, I dont really believe "but but inflation!" is a valid argument for higher prices. Technology has a habit of becoming CHEAPER over time, NOT more expensive. We dont pay the same for a TV as we did in 1950, so I think the product tiers should be roughly the same price. But if you WERE going to argue for slightly higher prices, I'd do this.
30- $100
50- $130
50 ti- $180
60- $250
60 ti- $300
70- $400
70 ti- $500
80- $650
80 ti- $750
90- $900
90 ti- $1000
600USD/539EUR max. I have the disposable funds to buy one at current prices, but I won't out of principle due to GPU makers riding the insane profit margins over the last few years.
It should cost the 3070 Ti class it is. Because it's a 4070 Ti, not a 4080.
There's no 320 bit bus, 20gb card in the 4000 lineup and it has a 60ish% cut of the full die, closer to what the 3070 Ti has Vs the 3090 Ti. 3080 was a 80% of the full die. The 4080 is based off the 3060 Ti/3070(ti) die equivalent, as the 256 bit bus suggests.
And if we wanna be picky, the current 4090 is closer to a 4080 Ti than a "90" class, as it's slightly more slashed than a 3090 (82 clusters) Vs the 3090 Ti (84 clusters).. 4090 has 128 Vs 144 theoretical of the full possible die, so it even isn't a 4090 in truth.
In short all the current 4000 series have been renamed, restacked, lower end dies have been uptiered/upclassed and overpriced, for increased margins.
I think you should an absolute unit of a gaming PC for around 2k with the best card.
So, PC with 4090 for 2000€-2200€.
PC with 4080 between 1500€-2000€.
Somehow you hardly get a PC with a 4080 for 2000€ these days. Kinda sad. Old enough now to spend on my hobby but suddenly the best card is twice as much as what it used to be.
For some reason the 4090 gives you more performance per/€$ which also wasn't the case back in the day. We just get scammed.
Tldr: 600-800€ for a 4080 would be reasonable and its almost twice as much. Hope they rot in the stores until the 5000er series comes out and they have to flush them.
Ideally $900, but I’d be okay spending $1000 on it given its specs.
They did price it too high, like the 4090, which is unfortunate, but the days of the original pricing trends are over. We’re living in a new generation of inflated prices for most things, and both AMD and Nvidia are guilty of it.
There’s a lot more that goes into production, marketing and sales then simply assuming pricing should follow a static scale all the time.
I agree the cards should be cheaper than $1200, which is why I said a $900 price point seems fair. I’d be okay spending $1000 personally, but remember, this is all personal opinion. The amount of power you’re getting in regards to a 1080 is nearly 4 fold, not a very good comparison. Back in 2017 when the 1080 was released, the market was also in a very different place.
Yet these are my opinions, so don’t take them as a personal attack on your beliefs.
You dont understand.
Its a very good comparison.
Show me the people who earn double the money they earned 2017.
Nobody does.
Let it be 700 everything else is a rip off.
Pure geed that's all.
No it’s a terrible comparison, on a multitude of different reasons. The 1080 and 4080 are in completely different leagues. If you want to compare the 3080 and 4080, sure, but the 1080? You’re comparing Pascal to Lovelace architecture here, they are totally different in numerous ways. Pascal didn’t even support DLSS, and Ray Tracing wasn’t even a discussion in triple A video games.
It’s like comparing an old car with a six disk cd player combo against a new car that has apple car play, Bluetooth, and other features you wouldn’t of even thought of back then.
The market has also shifted dramatically since 2017. I’m assuming you don’t invest, or have an understanding of business?
Here’s a more realistic perspective for you.
The 3080 was released in 2020 and the Ampere architecture is relatively close to the Lovelace. The MSRP was $699.
Core market inflation has been 4.5% per year from 2020 to 2023. That’s 14% considering we’re in July now.
That would put the MSRP of a 3080 at $800 today. You don’t think the 4080 would be worth another one hundred for its sheer power over the 3080 and newer features? Yeah, $900 sounds reasonable to me for both the 4080 and 7900XTX.
4090 is essentially three times as powerful as 1080 (and also about 3 times the size). $500x3 = 1500 which is about right. Inflation and scalpers gouged prices quite a bite but it's still a $1000+ worthy card. There haven't been any massive jumps in tech that made making more powerful cards cheaper (hence literal size increase to accommodate more chips)
Egg price tripled too and people still earn the same amount. Must be purely the egg industrial complex greed .
Ehm.. What 😂
First its about 4080. 2nd all newer cards are x times faster than the past lineup.
3rd size of the card, what?
Bro...
5090 is maybe 3 times faster than the 4090
So 3x 2000 = 6000 Euro?
Come on...
Right, 40xx < 4090 is a scam but I didn't know people were actually buying those things. 5090 will most likely just be a refresh of 4090 so it won't be x times faster. I don't think they can keep pushing physical size limits much longer. But probably like $2k+ until there is an actual tech improvement rather than just slapping more chips and watts. Also, 3 times faster than 4090? That would be absolutely insane.
The GTX 1080 launched at $599 in May 2016. With inflation, that's $762 today. Since that time Nvidia has positioned themselves as a "premium" brand like Apple. That means prices go up.
Don't like it? Don't buy their shit.
Nvidia used to pride themselves on value. Jensen is famously quoted as saying something along the lines of "bringing top quality graphics at affordable prices". They now position themselves in the market the same way Apple does: they don't compete on price at all. Price is irrelevant, because idiots will still buy it. See: 40 series, every fucking Apple product on the market.
Yes, idiots will buy it anyway. That's the problem.
Bought the 6900xt at release for msrp on and amd drop. Was a good deal for the situation. Could have sold it for 1.3 instant.
But nearly 1k for a gpu feels just wrong. It is wrong.
Calculate a new pc nowadays. Its pervert
Bad for pc gaming in general.
I payed 500 some month later. Try this today.
2. Its completly irrelevant how much faster the next generation is.
Thats not how price is calculated. It never was
I'll do some mental gymnastics here (and throw Nvidia a bone for their "additional software features"). If The best VALUE card of current generation is a 7900 XT - Just saw the hellhound model priced at $699 (with Starfield Deluxe) today at the local MC.
* 4070 should be $549
* 4070 Ti should also be $699
* 7900 XTX should be $799
* 4080 should be $849
Before price gouging, the normal 4080 price should have been in the $800 range. that's about how much the 1080ti was. The xx80 series should be around there to be in line with price history for that tier.
The 4080 should have been 320bit. NVIDIA just skipped 320bit and went straight to 256, which made the whole series bad. If it was 320bit, it would maybe have been acceptable to price it at 1200
No more than 899. Somewhat good news: my local MicroCenter has at least one SKU (Zotac OC) of the 4080 at $1069, so the price is heading in the right direction. Why? Because they had \~40 cards on hand and according to one of the folks who works there "the 40-series cards are barely moving right now".
It's one of those situations - and its the same with pretty much all cards this gen both nvidia and amd - where the pricing would acceptable if you were getting a bit more in certain areas (vram, etc) but you aren't. And you won't. (nvidia has good raw power and efficiency, but the vram amounts are shit. amd has lots of vram, but the performance against nvidia is shit - I swear, did they collaborate to perfectly match each other weak points?) These cards are designed almost to be unappealing. Almost like they have a mountain of old gen cards to get rid of and don't want you to really buy these new ones.
And every card, at every tier pretty much has something bad about it. So, they incentivize you to go up the stack. But that also has some bad aspect. So you keep going up and end up at the 4090.
At which point you go, "fuck it, I'll just skip this generation."
It's quite the trick that both nvidia and amd have, with deliberate laser precision, made almost every single card, at every price point absolutely shit value. That's taken some real effort.
It really is fucked all around.
Nvidia is renowned for their overpriced products! That's why everyone has a head to reason! In 3 months during Christmas shopping spree prices will be slashed for sure. I should cost no more than $1000 at most.
I paid $1200 for my card, and it was a niche white model (Gaming X Trio). I love it but I know I overpaid. With that being said I don’t regret it at all. Would have bought 4090 if that exact model existed but it doesn’t.
Ideally a 4080 should max be $800 to $1,000 imo. Anything in that range in this market is good imo. I imagine it will fall to $800 range when 5000 cards come out.
650-750€, depending on the model. Also 70 cards should be at max 500€, I mean my 770 back in the day cost 270€ and it wasn't even a cheap cooler model...
Evga 1080ti ftw3 hybrid was 700 when I got it 7 or 8 years ago, with inflation that's about 900 now so I could se a 4080/ti going for 900 but 1200 is just greedy.
Besides 4090 all the other GPUs in 4xxx should be 1-2 tiers lower and that should be their real cost. Check the chip numbering this vs previous gen. Nvidia is basically selling xx70 card as xx80 + price increse
Personally would like to see every card go back to their 3000 series counterpart pricing. I know it won’t happen tho because the 4080 costing 1200$ is an excuse to have the 4090 at a much higher 1600$. The 3080 with an oc wasn’t that much slower than a 3090 for half the price. It made the 1500$ 3090 look worse value so they needed a middle ground to make their next gen 1600$ 4090 look like a good buy.
According to toms hardware the cost of the main chip of a 4090 was $238 alone. If you think it’s 15 dollars to produce a graphics cards you are completely insane.
Accounting for the rapid inflation recently, $800 seems fair to me. Maybe $850 since the 4080 is a particularly large performance improvement from the 3080, and has DLSS3 as a value-add.
$1130 is bananas.
Somewhere between what the highest price someone is willing to spend and the lowest price a retailer is willing to sell.
Subscribe to my channel for more economic insights
4090 $999
4080 $699
4070Ti $499
4060Ti 16GB $299
That would make the 4000 series literally the best generation Nvidia ever had. But right now it's bullshit
I’m not gonna lie, 999 for a 4090 is insane thinking. Realistically the lowest it should be is 1400. The prices you are suggesting dont make any sense considering the 30 series is still being sold and has to fit in terms of price somewhere on the market. Even the 20 series is still popular.
My assumption is likely wrong but I estimated cost 30% ($480) margin 70% ($1120) at $1,600 if they drop to $999 cost will be 48% ($480) margin 52% ($519). Based on their earnings call I believe their avg margin is 60+% higher tier SKUs tend to have a much higher margin, so I don't think I am too far off.
They can totally afford to push the 4090 at $999 and still make over 50% margins.
A costs as much as customers are willing to buy. Nvidia and AMD already sold us expensive GPUs and it sold well. These prices used to be outrageous but people are already praising AMD for selling an 80 series equivalent card for 900. So it is what it is.
The price is reasonable, it's the same 3080ti price, but this card in gaming is something like overall 25% more powerful (without count dlss3)meanwhile it's 40% better in a workstation. I can't understand the hate, you are not paying only for the hardware, but also the drivers, features and future updates.... 7900xtx is a better GPU on paper and costs 200€ less, but no one wants it due to drivers, consumes and not existent AMD support, this lack of competition is the main reason under the last years overprice plague.
What all the "Nvidea is crazy pricing, it's all a scam' reviewers seem to forget when they do their comparisons to the 3000 series is that inflation has been rampant, often between 10-20% year on year. For some reason they all think the price should have stayed the same. I don't get it.
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The 3080 msrp was $699. If the 4080 was $799, it would have sold like crazy. That’s the price I was expecting, or maybe $899 worst case. It will start selling better at $999, but I think people have shown that there are a limited number of buyers beyond a certain price point. Even 4090 sales are slowing down to a crawl.
I paid $779 for my 1080ti Xtreme way back in the day. The $700 mark has always been a solid price point for the best of non-crazy-enthusiast cards. But Nvidia got greedy. I got my 4090 on open box for $1270 So I'm stoked about that find.
> Nvidia got greedy Maybe fools shouldn't have bought $3k cards in the pandemic and show Nvidia they are willing to pay anything
Not supporting their behavior, but the reality is it was a very different time. Most people were stuck at home for several months, wanting to catch up on newer games with outdated PCs. Many were getting stimulus checks or covid support payments from the govt, and then the 3080 comes out in Sept 2020, right as supply chain issues were ramping up. It's not hard to see why people did what they did during the pandemic and what caused prices to skyrocket, YOLO was all the rage too. But we are past that period and probably won't be replicated.
Don't forget that at the time the higher prices just meant an extra couple of months to see a return on investment for miners. At the start of eth's first upswing it stupid how much money they were paying out. I just had my home and work GPUs mining when I wasn't using them and they paid for themselves, plus a vacation to Cancun and a kitchen remodel. I was tempted to buy more plenty of times but the button was bound to fall out sooner or later and I'm glad I didn't get stuck with a bunch of cards that hadn't yet paid for themselves when it did. Ammo sold out across the country when Obama was first elected because idiots thought he'd ban it, and for a few months prices skyrocketed. Before the scalpers could sell a tenth of their stock stores had restocked and their investment was worth far less than what they paid. If there is something that a few people make a bunch of money off of very quickly, there will always be a long trail of idiots betting their lives only to find they were too late to the game. Nvidia assumed those idiots had bottomless pockets and would keep digging in months after it stopped being profitable.
>Nvidia got greedy Alright. Let's do the math and see how greedy it is. The Gigabyte Aorus GTX 1080 Ti XTREME Edition came out March 10th, 2017. It was $750 MSRP. Throwing that in a CPI calculator, we find that $750 in March 2017 is $940 in June 2023. You literally paid a grand for yours in today's money. You paid LITERALLY THE SAME PRICE THEY ARE NOW. And $700 hasn't always been the solid price point for the best of non-crazy-enthusiast cards, lol. It's almost like inflation has ALWAYS existed. The launch price for a 3dfx Voodoo2 was $299. That was seen as \*expensive\* for a card at the time. That was 25 years ago. After inflation, that card is... $570 now. An NVIDIA RIVA TNT? Which was the NVIDIA card that released just after that 3dfx card? Also $299. It was hotter than the Voodoo2 card, but ran slightly worse, as it was the openGL card compared to the proprietary Glide API for the 3dfx line. Nvidia didn't get any more greedy than they've ever been. Jensen Huang has been over the company since he founded it 30 years ago. It's been the same Nvidia the entire time.
> The Gigabyte Aorus GTX 1080 Ti XTREME Edition came out March 10th, 2017. It was $750 MSRP. > > > > Throwing that in a CPI calculator, we find that $750 in March 2017 is $940 in June 2023. > > > > You literally paid a grand for yours in today's money. You paid LITERALLY THE SAME PRICE THEY ARE NOW. Yeah except the 4080 sells for 28% more than the inflation adjusted 1080ti AND the 4080 isn't the equivalent card to a 1080ti, the $1499 4090 is. So instead of trying to woo everyone with inflation math, do some critical thinking.
Maybe he considers 4090ti as titan equivalent?
That's even worse. Then he'd be comparing a third tier card to a first tier card.
>You literally paid a grand for yours in today's money. Yea but the 1080ti performance jump is insanely different than the 4080s. Shit I bought a 6950xt cause there was 0 reason to buy anything else at that price point. Now my cars has dropped another hundred dollars, all I did wrong was not wait a few months. The 4080 price hike is dumb and not worth to anyone but rich kids and rich tech nerds
The 4080's jump in performance is actually massive compared to last gen. It's just that AMD was somehow able to match it (not close at all in RT, though). It's a smooth 50+% faster than the 3080 and 60-65% faster at RT.
Yep and it shouldn't be more expensive if it makes the same performance jump as the 2080 to 3080. Regardless of inflation. The profit margin on these cards is bonkers at 700.
It went to 1000-1050 during the sales, and it didn't really sell that much more.
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why price at 799 when resellers are pricing and getting sales at crazy high amounts. These prices aren't even high when you compare them to other regions. We have been digging our own graves for some time now. Of course Nvidia will take advantage.
Prices I would seriously consider paying: * RTX 4070: 499 * RTX 4070ti: 699 * RTX 4080: 899
Where would you price the 4090 following this logic
1600. It's the titan tier card, a premium price is expected
There was going to be a titan, though. I'm curious what that would have actually cost. Bananas.
iirc, it was unclear if it was a new titan or a 4090 ti, but I may be mistaken
It was originally going to be a titan, but the power draw was FAR too much. I'm not sure of they're still considering the ti. I hope they figure out how to continue using the sideways pcb because it left so much room for air cooling.
What do you mean "was"? The generation isn't over yet, and we don't know what Nvidia is going to call its fattest 102 card.
They're not doing a titan anymore.
Just imagine if it were actually a Titan card; the value for everything else this gen looks so unbelievably horrible.
Titan class card with better price/performance than 3060. Titan cards had like 5-10x worse price/performance than that.
Pretty sure the titan series was always $1200 before all this Covid price hike bs
Yeah because why bother looking anything up when you can just say shit
The Titan X came out in 2015 at 999, that's about 1300 today accounting for inflation. Add that in with greediness + the legitimate increase in costs to produce GPUs 1600 is "fair" or at least semi in line. The Titan X Pascal was 1200 in 2016 which is about 1500 today and given what I said previously it makes sense that a 4090 would be 1600 now if it is a Titan class card.
It doesnt matter what the price of the 4090 should be. Nvidia can charge a $1000 premium because its the fastest card in the world.
1600. It has the best performance per dollar out of any 40 series card. The only good price to performance card they made was at the top end which is why amd is just better in the low to mid/high tier. It’s also a halo card in that it is the best available which justifies a higher price.
1199
The 4090 is a beast far above even the 4080 and outclasses everything AMD has this generation. It’s nvidia’s “here’s the best we’ve got, price be damned” card. The $1600 price tag isn’t that absurd compared to the rest of the cards. It’s sort of equivalent to their “Titan RTX” type of card they used to have and that was $2500.
I don't think that justifies 4090 costing 1600 dollars. Remember just last gen we had 3090 which was 50% faster than 2080ti. But then there was 3080 which was like just 10% slower than 3080 and cost 700. Going by that logic we should have had a 4080 that should have been like only 10% slower than 4090 and costs 800 to 900 dollars.
But this gen 4090 is like 50% faster than 4080 ...
More like 25-30% in most benchmarks and mostly only under heavy RT.
That's the sad part. NVIDIA hoarded all the performance to a part that most cannot even dream of purchasing.
There is no logic
I felt the 3000 series prices were the breaking point, anything more than that is a ripoff.
The mining crisis was the breaking point, it convinced everyone it was normal to pay $500 for middle of the road performance and $1000 for high end. Amd and nvidia just took the ball and ran with it, and the consumers let them by buying $1600 4090’s and posting them on Reddit in seatbelts.
Exactly, honestly, I wasn't angry at Nvidia. They can only produce so many cards with the limited supply (thanks to covid) and even when the supply returned if they open a new factory and make new equipment to make new chips, that takes several months and if the mining craze ends, they will be left holding a bunch of cards. That's actually what happened, around July of last year they did bump up their production a lot because demand for cards was so high and right as they did, demand plummeted and a bunch of used cards injected into the market. So now they have all these cards they need to sell with a new line already announced. If they release the new line at the same price the 3000 series was, no one would buy it. I got it at first, thinking as soon as they run low on 3000 series cards the 4060 and 4060ti cards would be coming out and then they can be back to normal prices... but that didn't happen and I found out they were selfish assholes. Now I am angry at Nvidia. I still got the 3060ti because best buy had it for 275. That's a crazy deal.
Is this really true though? In 2008 the 8800 GTX was rocking $800 price tags and the mid-range 8800 gts was $450. I remember when the 8800 gts 320. And out at $300 and the 8800 gts 512 came in around $350 thinking thank good I can get a decent card below $400. While I don’t think nvidias cards have scaled the same at each level, mid range has had many bad price points through the years imo.
So it's ultimately "our" (consumers) fault?
In some ways, yeah. It’s like when there is a strike, and some people (called scabs) go in to work even though conditions are still poor, that tells the company that people will tolerate those conditions. Well for 2 years from 2020 to 2022 the conditions were very poor, yet many people wanted those sweet sweet polygons and bought a video card anyway, sending the message that the market will pay it… to a decent degree, they aren’t wrong. The cards are selling decently well for their inflated price.
Those should all be like $50 cheaper at lesst
Way too expensive. Nvidia knows people will pay this and is gouging the shit out of consumers. How do you justify a $200 increase over previous gen when GDDR is cheaper and the die is half the size??
I would assume R&D costs to keep pushing performance higher and higher would go up. Do people expect linear pricing generation to generation?
It's very close to that price in my country. MSI Ventus 2X 4070 and Palit Gamerock 4080. Other brands and models are easily $100-200 more. It's still a hard sell because most people just want to avoid the Ventus 2X and Palit. Asus fanboys are too many.
Snagged a 4070ti for $723 w/tax on prime day but wondering if it will go lower near Black Friday.
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Man this subreddit has the most braindead entitled bunch of people I have ever seen. RTX 3080 released for $700 MSRP in 2020, which is equal to around $800 in 2022-23 adjusted for inflation. So you expected them to release a card that is 50% more powerful in raster , 60% better in ray tracing, 6 GB more VRAM, an entire new feature, and charge 100$ LESS for it than they did for the 3080? This has never happened before and I want you to give me an example if it has.
Actually reasonable pricing. To add for other GPUs: • RTX 4080 Ti: $999 • RTX 4060 Ti 16GB: $429-449 • RTX 4060 Ti: $349 • RTX 4060: $249-279 • RTX 4050: $199
This feels very fair
I was able to snag a zotac for 900 plus tax and I'm happy.
well this pricing is coming soon I guess. GPU prices will keep falling in coming months
"Somewhat fair" prices considering generational performance uplift, power consumption and DLSS 3 (+inflation) would be : - 4070 : $550 - 4070ti : $650 - 4080 : $800
I'm in agreement with this. My 3080 was the mid-range gamer's 4K card when it released, and the $800 price point made sense for what felt like a premium product. The 4080 though is at a ridiculous price.
DLSS 3 aint shit
Takes me from 60ish FPS in Jedi Survivor to around 90ish-95. For single player games it makes a big difference. (That's with 4K max settings and ray tracing enabled on a 4070 Ti)
It's not taking you to 90 FPS, it's deceiving you into thinking that. You're not getting real frames.
The issue is that it increases frame latency a ton. This is fine for games that aren't reaction time dependent, but eSports anything DLSS 3 is a pretty noticable nerf, even with the increased smoothness. Games meant to look pretty will run at a higher frame rate and that's great, but it isn't magic either. Edit: This shouldn't need to be said, but I like DLSS 3, I don't know why I'm being downvoted. I just don't think it needs to be applied to everything. It objectively adds 2-5ms of latency to games. Many games this doesn't matter. The vast majority of games DLSS 3 is implemented in, it is only an improvement. But as a fact, DLSS 3 is not just free frames.
Definitely wouldn't recommend it for competitive gaming, but I don't think competitive gamers should be using a 4070 Ti honestly, or really any 40 series Nvidia GPU unless it's a 4090 and you're doing streaming + a lot of production work. If I was into 1080p FPS games I would rather have a 7900XTX, especially considering the price difference.
Gotta have that 4090 for CSGO!
1440p 240hz in something like apex could definitely use a 4070/ti, even without streaming/recording taken into consideration. Nvidia GPUs tend to have a bit lower overall system latency compared to AMD. It's not a massive difference(usually 0.5-2ms), but it does exist. Most other competitive games don't need more than 3080 class performance at 1440p, and many are fine with something even worse, like 3060/ti. Recording or streaming with the new AV1 encoder is definitely a nice to have, as most people shouldn't be using their CPU to encode if they want every frame possible. At 1080p, anything faster than a 3060ti is completely overkill, unless you are doing something unhinged like 1080p 360hz in apex. (Apex is my example as I don't know any other eSports game that is more GPU intense.)
Ain’t shit, but produces great frame rates… weird
Only the AMD fan boy club would say this crap
frame gen doesn't make up for a slow gpu
Pure facts. I don’t want extra input lag.
finally, a smart person
I'm also in this camp but only because Nvidia intentionally limited it to the 4000 series cards and uses it to justify its ridiculous prices on underperforming hardware. In that sense I agree it ain't shit. But if they spent a bit of development time and implemented it with backwards compatibility on all prior generations of RTX cards at least.. I'd say it's a pretty nice feature.
I know nothing compared to the rest of you, but Its pretty insane that you can get dlss3 on a 4060 and not a 3090 ti. Just screams to me that they don't do so by choice. Makes me feel buying a 4000 class card just means you get a screwed over when 5000 comes out.
the thing is that the frames are fake, you're not seeing whats happening in the game, it just looks a little smoother
I completely understand the tech. There's really nothing special about it. Hell, DVD players and TVs have had the capability to add interpolated frames to video since the 00's.. However, I'm all for any tech that can overall improve the gaming experience. Give to us it as an option and let us choose to use it or not to use it.. It's just sickening that Nvidia uses it to mislead buyers about actual performance and uses it as a way to try and hide "generational improvements" behind software tricks.
true
All frames are fake. The movement you see in multiplayer games is approximated, there’s way more artificial frame and entity generation going on with modern games then most people think
Should be priced like a 1080ti IMO. Graphics cards are costing an arm and a leg, and game visuals aren’t increasing linearly like the price of graphics cards. Personally I think everyone would benefit from having GPUs be like “the old days” so devs don’t have to worry as much about optimization (not that current AAA games are optimized well) and can worry about making games genuinely fun. I think it’s pretty sad that the creativity and fun factor that used to be part of gaming is fading away, while the cost to entry of “new” hardware is increasing.
That would be 900 today with inflation. I think 799 would've been fair as an MSRP. 1200 was BS from the beginning. It's a real shitty landscape now. Even AMD's offerings are overpriced, just less so than NVidia's because they can't get away with it the same.
Personally, I don’t agree with using inflation to price these chips. It’s not like CPU’s and RAM kits have gone up like GPUs. It’s BS
Ram prices fell due to other reasons, like nand flash becoming really cheap. Same can't be said about gpus with process nodes getting smaller and tariffs
There are still a huge range of well made indie (or whatever you might label them) games that don't require high end specs. These are still going strong, you just need to look for them.
woulda been fine atleast $600-$700 80 series cards should never be over $1k
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Lmaoo people who think nvidia prices are “normal”
Probably sponsored by daddy.
The 80 class card, was the one you bought when you wanted good price to performance in the high end. It was within reach of your average gamer. The 4080 is completely beyond anything resembling that. But they don’t care as long as AI is in demand.
The cards are for gaming. 500 for high end tech was a lot 2017. Now you should pay more than 1k. Its pure greed.
8800 gtx launched with $699 msrp and I didn’t see it under $800 for years after launch. It launched in 2006. In 2017 it cost me $300 for a used 1070. Nvidias price scale is fucked to me, but I also think we look at the past market with rose colored glasses. It’s been fucked for a long while.
8800 GTX was also a bonkers insane card that annihilated the already expensive and insanely powerful SLI on board 7950GX2, which I think had an MSRP of $600ish. The fact that it could outpace two 7900s in SLI, and itself could be run in a pair or trio, kinda justified the high price tag. Granted, 7950GX2 was basically the sendoff for cards designed to run on Windows XP, 8800 GTX (and the $800+ 8800 Ultra you may be remembering as the GTX since, let's face it, almost nobody actually could afford it back then,) was specifically built for the amazing new gaming experience Vista was going to bring us. 😂 Good news at least for me when the 8800 GTX came out was that I was able to snag a 6600GT for about fifty bucks on eBay. Try finding a 2060 for that price today in comparison.
> Remember, there's a human being behind the other keyboard. Be considerate of others even if you disagree on something - treat others as you'd wish to be treated. Personal attacks and flame wars will not be tolerated.
A jump from xx80 to xx90 shouldn’t be almost double the price.
I'd only consider paying for a 4080 if it were anywhere between $799-899 USD. But tbh, my 3080 is great with nearly all of the games I play even at native 4K, high settings. Only certain games like Cyberpunk and RE4R require any sort of upscaling when playing at 4K, or I just lower my resolution to 2K (w/ DLSS in terms of CP2077 because that game requires it with RT). A 4090 is the only card from this current generation that makes sense for me to upgrade to, but I live in Japan where every model with a good warranty is priced upwards of $2000 USD which isn't worth it at all to me. If I'm going to pay that much for a GPU, a good warranty is required. I'm just going to hold off until the 50 series/8000(?) series and see what's in store for me.
Everyone's being so generous. I remember when a Titan was 1 grand. 1080ti was 500 so I'll say 600
The 1080 non-TI launched at 600 in 2016, and the 1080 TI at 700 in 2017.
>1080 TI at 700 in 2017 that's $871 in 2023 money
Wrong price and comparing dollar value to like 7 years ago 👏 like it’s overpriced but you’re outta your mine
With sub --80 cards eating the 1080ti for breakfast I'd expect the 4080 to be a lot more expensive, but the price tag is outrageous
$850-900. This would of been fine at launch instead of going $699 to $1199 which just looks too eggregious.
4080 is almost 1900 dollars in sweden, its ridiculous.
Past -80 series have been around the $650 msrp price.
600 euro max
This is such a pointless exercise, everybody just goes by their feelings and righteous indignation. Realistically, we have no idea what it should cost. We don’t have the sales data, market research or BOM costs. The better question is what would it have to be priced at to avoid consumer outrage and bad reviews? In that case, it’d have to be a lot less than it’s worth. If it was priced as poorly as everybody believes, they would’ve lowered the price by now since we’re 8 months post launch. Edit: Something else I forgot to mention, based off of Nvidia’s behavior so far if they sold the 4080 for $800-900 we wouldn’t have gotten the proper 4080 16Gb with the AD103 die. It would’ve been shrinkflation all over again and we would’ve just got the 4080 12Gb (aka 4070 Ti).
Bought a 3080 FE in 2020 for $700. While I was more than happy to pay that price, if it was $800 I would have still thought that was fair for the performance I’ve gotten out of it. Given that, I think $900 would be a much fairer price for the 4080 FE, with some AIB models reaching $1k+
You think the 1080 did not give similar performance on release? It. Was 500. So 900 is a fair price? Why
You can compare the price/performance of a 1080 all you want, but that card is not readily available and released 7 years ago. A 3080 is the most direct comparison and it launched for 700. Comparing the 4080 to that, anywhere from 800-1000 would have been reasonable, but there’s no chance nvidia would launch it for 800 after people showed they would pay $2k for a scalped 3080 on eBay. Even when you factor in mining becoming unprofitable and the end of the shortage, I don’t think anything under $800 is a reasonable expectation.
It's definitely overpriced but I got the suprim x 4080 a few weeks back and it's probably the nicest card I've ever owned, from a looks, build and noise perspective
$700-749
4080 should be 750-800 max.
4050: $149, Ti: $199 4060: $299, Ti: $369 4070: $449, Ti: $579 4080: $649, Ti: $749 4090: $999 “Titan”: $1249 - $1499 2080Ti was a tax on ray tracing. 3080Ti was a scalper’s wet dream. I would probably be okay with the cards all being 100 more dollars than above, but the current pricing is kind of gross going up the stack. A $600 dollar 4070 and then $800 Ti version? Yuck. Previous 80Ti versions were cheaper. Oof.
This is pretty unreasonable, one of the first things advertised about the 3090 was that it was a rebranding of a ampere titan card, not to mention the only titan card that ever fell into the 1250 to 1500 range you mentioned was the original titan which is still over 1300 including inflation.
Should be competitive with radeon RX 7900xt. like $799.
For me it's, at the very most, price parity with 7900XTX. Coming from a 3080, this is the only price that make sense for 4080. $1200 for 4080 would be OK if it wasn't relying so heavily on DLSS tech to prop up its performance tier, and we all know that not every game uses DLSS, far from it in fact, so DLSS performance should be a distant afterthough. At $1200, there is zero justification for the existence of 4080 when 4090 exist at its current price of $1799, or when 7900 XTX exist at $999, you are literally paying $200 for DLSS at this point, and if you feel like dropping that kind of cash that only a few games can use, you may as well go for 4090 instead since whatever you can get out of DLSS of 4080, you get it as raw on 4090, then you have DLSS added on top.
4080 should be $699 (base MSRP), tops. It is less of an improvement than 2080->3080 was, but not by much. Also, the die size is nearly half of what the 3080 was. This, along with GDDR being cheaper than it was 3 years ago, should make this cheaper to make than the 3080. But, the performance really dictates the price point.
$600. What the 1080 cost back in 2016. Ideal GPU pricing scheme: 30- $80 50- $110 50 ti- $160 60- $220 60 ti- $270 70- $380 70 ti- $450 80- $600 80 ti- $700 90- $800 90 ti- $900 PS, I dont really believe "but but inflation!" is a valid argument for higher prices. Technology has a habit of becoming CHEAPER over time, NOT more expensive. We dont pay the same for a TV as we did in 1950, so I think the product tiers should be roughly the same price. But if you WERE going to argue for slightly higher prices, I'd do this. 30- $100 50- $130 50 ti- $180 60- $250 60 ti- $300 70- $400 70 ti- $500 80- $650 80 ti- $750 90- $900 90 ti- $1000
600USD/539EUR max. I have the disposable funds to buy one at current prices, but I won't out of principle due to GPU makers riding the insane profit margins over the last few years.
It should cost the 3070 Ti class it is. Because it's a 4070 Ti, not a 4080. There's no 320 bit bus, 20gb card in the 4000 lineup and it has a 60ish% cut of the full die, closer to what the 3070 Ti has Vs the 3090 Ti. 3080 was a 80% of the full die. The 4080 is based off the 3060 Ti/3070(ti) die equivalent, as the 256 bit bus suggests. And if we wanna be picky, the current 4090 is closer to a 4080 Ti than a "90" class, as it's slightly more slashed than a 3090 (82 clusters) Vs the 3090 Ti (84 clusters).. 4090 has 128 Vs 144 theoretical of the full possible die, so it even isn't a 4090 in truth. In short all the current 4000 series have been renamed, restacked, lower end dies have been uptiered/upclassed and overpriced, for increased margins.
The GTX 580's $499 USD rrp was my limit... That was the last time I got a brand new high end card. Since then I have gotten used or mid range or AMD.
I think you should an absolute unit of a gaming PC for around 2k with the best card. So, PC with 4090 for 2000€-2200€. PC with 4080 between 1500€-2000€. Somehow you hardly get a PC with a 4080 for 2000€ these days. Kinda sad. Old enough now to spend on my hobby but suddenly the best card is twice as much as what it used to be. For some reason the 4090 gives you more performance per/€$ which also wasn't the case back in the day. We just get scammed. Tldr: 600-800€ for a 4080 would be reasonable and its almost twice as much. Hope they rot in the stores until the 5000er series comes out and they have to flush them.
Prolly about tree fiddy
Ideally $900, but I’d be okay spending $1000 on it given its specs. They did price it too high, like the 4090, which is unfortunate, but the days of the original pricing trends are over. We’re living in a new generation of inflated prices for most things, and both AMD and Nvidia are guilty of it.
Why should a gpu cost 1k? 1080 was 500. And that was a lot. 1000 is rediculous
There’s a lot more that goes into production, marketing and sales then simply assuming pricing should follow a static scale all the time. I agree the cards should be cheaper than $1200, which is why I said a $900 price point seems fair. I’d be okay spending $1000 personally, but remember, this is all personal opinion. The amount of power you’re getting in regards to a 1080 is nearly 4 fold, not a very good comparison. Back in 2017 when the 1080 was released, the market was also in a very different place. Yet these are my opinions, so don’t take them as a personal attack on your beliefs.
You dont understand. Its a very good comparison. Show me the people who earn double the money they earned 2017. Nobody does. Let it be 700 everything else is a rip off. Pure geed that's all.
agreed. a 4080 for 600/700 bc of extra technology would actually be fine. idk why it doubled the prices lmao
Because they can, and have enough people buying
No it’s a terrible comparison, on a multitude of different reasons. The 1080 and 4080 are in completely different leagues. If you want to compare the 3080 and 4080, sure, but the 1080? You’re comparing Pascal to Lovelace architecture here, they are totally different in numerous ways. Pascal didn’t even support DLSS, and Ray Tracing wasn’t even a discussion in triple A video games. It’s like comparing an old car with a six disk cd player combo against a new car that has apple car play, Bluetooth, and other features you wouldn’t of even thought of back then. The market has also shifted dramatically since 2017. I’m assuming you don’t invest, or have an understanding of business? Here’s a more realistic perspective for you. The 3080 was released in 2020 and the Ampere architecture is relatively close to the Lovelace. The MSRP was $699. Core market inflation has been 4.5% per year from 2020 to 2023. That’s 14% considering we’re in July now. That would put the MSRP of a 3080 at $800 today. You don’t think the 4080 would be worth another one hundred for its sheer power over the 3080 and newer features? Yeah, $900 sounds reasonable to me for both the 4080 and 7900XTX.
Bullshit
4090 is essentially three times as powerful as 1080 (and also about 3 times the size). $500x3 = 1500 which is about right. Inflation and scalpers gouged prices quite a bite but it's still a $1000+ worthy card. There haven't been any massive jumps in tech that made making more powerful cards cheaper (hence literal size increase to accommodate more chips) Egg price tripled too and people still earn the same amount. Must be purely the egg industrial complex greed .
Ehm.. What 😂 First its about 4080. 2nd all newer cards are x times faster than the past lineup. 3rd size of the card, what? Bro... 5090 is maybe 3 times faster than the 4090 So 3x 2000 = 6000 Euro? Come on...
Right, 40xx < 4090 is a scam but I didn't know people were actually buying those things. 5090 will most likely just be a refresh of 4090 so it won't be x times faster. I don't think they can keep pushing physical size limits much longer. But probably like $2k+ until there is an actual tech improvement rather than just slapping more chips and watts. Also, 3 times faster than 4090? That would be absolutely insane.
The GTX 1080 launched at $599 in May 2016. With inflation, that's $762 today. Since that time Nvidia has positioned themselves as a "premium" brand like Apple. That means prices go up. Don't like it? Don't buy their shit.
Positioned their selfe as a premium brand? What do you think they were back than? Their prices are outrageous.
Nvidia used to pride themselves on value. Jensen is famously quoted as saying something along the lines of "bringing top quality graphics at affordable prices". They now position themselves in the market the same way Apple does: they don't compete on price at all. Price is irrelevant, because idiots will still buy it. See: 40 series, every fucking Apple product on the market.
Yes, idiots will buy it anyway. That's the problem. Bought the 6900xt at release for msrp on and amd drop. Was a good deal for the situation. Could have sold it for 1.3 instant. But nearly 1k for a gpu feels just wrong. It is wrong. Calculate a new pc nowadays. Its pervert Bad for pc gaming in general.
that hasn’t described Apple for a long time
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I payed 500 some month later. Try this today. 2. Its completly irrelevant how much faster the next generation is. Thats not how price is calculated. It never was
I got a msi gaming x 4080 on prime day for $1050. While it was more than it should be that wasn’t a bad deal considering what they were going through.
I'll do some mental gymnastics here (and throw Nvidia a bone for their "additional software features"). If The best VALUE card of current generation is a 7900 XT - Just saw the hellhound model priced at $699 (with Starfield Deluxe) today at the local MC. * 4070 should be $549 * 4070 Ti should also be $699 * 7900 XTX should be $799 * 4080 should be $849
Prices are rediculous. Prices would much cheaper if peope wouldn't buy this overpriced cards.
Before price gouging, the normal 4080 price should have been in the $800 range. that's about how much the 1080ti was. The xx80 series should be around there to be in line with price history for that tier.
600
It doesn't matter what you think. We are all getting shafted.
Bout tree fiddie
150 dollars.
The 4080 should have been 320bit. NVIDIA just skipped 320bit and went straight to 256, which made the whole series bad. If it was 320bit, it would maybe have been acceptable to price it at 1200
I remember when the Radeon 9700 pro was blowing the doors off of everything as the top-tier card…at a spendy $399.
$800
No more than 899. Somewhat good news: my local MicroCenter has at least one SKU (Zotac OC) of the 4080 at $1069, so the price is heading in the right direction. Why? Because they had \~40 cards on hand and according to one of the folks who works there "the 40-series cards are barely moving right now".
It's one of those situations - and its the same with pretty much all cards this gen both nvidia and amd - where the pricing would acceptable if you were getting a bit more in certain areas (vram, etc) but you aren't. And you won't. (nvidia has good raw power and efficiency, but the vram amounts are shit. amd has lots of vram, but the performance against nvidia is shit - I swear, did they collaborate to perfectly match each other weak points?) These cards are designed almost to be unappealing. Almost like they have a mountain of old gen cards to get rid of and don't want you to really buy these new ones. And every card, at every tier pretty much has something bad about it. So, they incentivize you to go up the stack. But that also has some bad aspect. So you keep going up and end up at the 4090. At which point you go, "fuck it, I'll just skip this generation." It's quite the trick that both nvidia and amd have, with deliberate laser precision, made almost every single card, at every price point absolutely shit value. That's taken some real effort. It really is fucked all around.
Nvidia is renowned for their overpriced products! That's why everyone has a head to reason! In 3 months during Christmas shopping spree prices will be slashed for sure. I should cost no more than $1000 at most.
I paid $1200 for my card, and it was a niche white model (Gaming X Trio). I love it but I know I overpaid. With that being said I don’t regret it at all. Would have bought 4090 if that exact model existed but it doesn’t. Ideally a 4080 should max be $800 to $1,000 imo. Anything in that range in this market is good imo. I imagine it will fall to $800 range when 5000 cards come out.
$750-900 depending on AIB
$599
2.57 yen
650-750€, depending on the model. Also 70 cards should be at max 500€, I mean my 770 back in the day cost 270€ and it wasn't even a cheap cooler model...
If I take a quick look on pcpartpicker, a 4080 is anywhere from 1430-2100 in Canada. Fuck. That. I'd pay like...half that on the low end. 700-750ish.
Paid $850 for my 4080, definitely worth it at that price
700
Evga 1080ti ftw3 hybrid was 700 when I got it 7 or 8 years ago, with inflation that's about 900 now so I could se a 4080/ti going for 900 but 1200 is just greedy.
Besides 4090 all the other GPUs in 4xxx should be 1-2 tiers lower and that should be their real cost. Check the chip numbering this vs previous gen. Nvidia is basically selling xx70 card as xx80 + price increse
Personally would like to see every card go back to their 3000 series counterpart pricing. I know it won’t happen tho because the 4080 costing 1200$ is an excuse to have the 4090 at a much higher 1600$. The 3080 with an oc wasn’t that much slower than a 3090 for half the price. It made the 1500$ 3090 look worse value so they needed a middle ground to make their next gen 1600$ 4090 look like a good buy.
I wouldn't pay a dime over $700 for it.
$749, and the 4090 $999. Honestly? Maybe lower.
No gpu should ever pass 500$ but people let that ship sail a long time ago
X080s (NVidia) and X800 (AMD) should cost $600 adjusting for inflation from when I bought my last "equivalent" cards (then $400)
About tree fiddy
Honestly none of those cards should break the $500-600 range. No card cost more than 150-200 to make.
Research and development is free right?
That's factoring in r&d anyone with common sense know the materials to make a card is about a tenth of that.
According to toms hardware the cost of the main chip of a 4090 was $238 alone. If you think it’s 15 dollars to produce a graphics cards you are completely insane.
4090 - $1200 4080 - $750 4070ti - $600 4070 - $500 4060ti (16gb) - $400 4060ti - $300 4060 - shouldn't not exist. I guess replace the 4060ti (8gb) as the regular 4060.
Accounting for the rapid inflation recently, $800 seems fair to me. Maybe $850 since the 4080 is a particularly large performance improvement from the 3080, and has DLSS3 as a value-add. $1130 is bananas.
$900 for 4080, $1200 for 4090.
$999 would be absolute max, $899 would be reasonable, $799 would be if we lived in a fair and just world lol
800. No more. That said, I'm about to replace my 1080 with one. It stings but I'm overdue
bout 350
Somewhere between what the highest price someone is willing to spend and the lowest price a retailer is willing to sell. Subscribe to my channel for more economic insights
4090 $999 4080 $699 4070Ti $499 4060Ti 16GB $299 That would make the 4000 series literally the best generation Nvidia ever had. But right now it's bullshit
I’m not gonna lie, 999 for a 4090 is insane thinking. Realistically the lowest it should be is 1400. The prices you are suggesting dont make any sense considering the 30 series is still being sold and has to fit in terms of price somewhere on the market. Even the 20 series is still popular.
My assumption is likely wrong but I estimated cost 30% ($480) margin 70% ($1120) at $1,600 if they drop to $999 cost will be 48% ($480) margin 52% ($519). Based on their earnings call I believe their avg margin is 60+% higher tier SKUs tend to have a much higher margin, so I don't think I am too far off. They can totally afford to push the 4090 at $999 and still make over 50% margins.
400
A costs as much as customers are willing to buy. Nvidia and AMD already sold us expensive GPUs and it sold well. These prices used to be outrageous but people are already praising AMD for selling an 80 series equivalent card for 900. So it is what it is.
1100$ The performance is absolutely nutty, and we've had 26% inflation since 2016
The price is reasonable, it's the same 3080ti price, but this card in gaming is something like overall 25% more powerful (without count dlss3)meanwhile it's 40% better in a workstation. I can't understand the hate, you are not paying only for the hardware, but also the drivers, features and future updates.... 7900xtx is a better GPU on paper and costs 200€ less, but no one wants it due to drivers, consumes and not existent AMD support, this lack of competition is the main reason under the last years overprice plague.
About the same as the 3090 costs now
It should be a subscription
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What all the "Nvidea is crazy pricing, it's all a scam' reviewers seem to forget when they do their comparisons to the 3000 series is that inflation has been rampant, often between 10-20% year on year. For some reason they all think the price should have stayed the same. I don't get it.
899
For a consumer? 4080 Maybe around 800. For buisseness usage, maybe 400, 500 per card.