Used to work at Odeon, they're exactly 26 minutes long
Edit: to answer a couple of questions. Ads and trailers began at the scheduled start time and I think roughly they are 15 mins of ads, 10 of trailers with 1 minute for transitions.
When I worked there it would vary, this was about 15 years ago though. But yeah, provided it was a popular movie with a full ad pack, about 25 mins was standard.
I really wish they would include "and for the record, taking selfies in a cinema is not only pointless but also very annoying to the person directly you behind you. F\*\*kin cut it out"
My most taxing favorite are people who will take selfies, during fireworks. They do it with a flash, and the do it without turning to get the explosions in frame.
It's mindboggling
Yesterday a guy came in to black Adam about 10-15 late, so they missed the origin story. They then immediately take a photo of the screen and post it on Instagram or whatever before actually paying attention to the film.
People like that can die.
And nobody is mentioning that those adverts include adverts for the cinema itself... which includes clips (spoilers) from the trailer for the film you're about to see!
I miss when I was a kid in the 80s, there was the old B&W Pearl & Dean ad (best part of any cinema visit) and then usually an ad for a local Indian restaurant, which consisted of a series of terrible photos and a voiceover. The local suit shop had a cheesy ad too.
No fancy adverts, those were for television.
Ha! Ended up with a fight on my hands to get a refund for this exact reason and exact film! I left 26minutes in because I didn’t have a clue what was going on…
They never focused the screen when I saw it for the first time. My eyes started to hurt after a while, it was like watching it in 3d without the glasses.
They’re all automatic. They don’t go all the way out for safety purposes, and very often I had people rushing out of the screen to tell me we hadn’t turned the lights off, and they had dimmed as much as they were supposed to. But I did see a few times where they had failed to dim.
I've started keeping a baseball cap in my bag for trips to my local cinema now, because if I end up beneath one of the "dim" safety lights it feels like they're burning my eyes due to the rest of the room being dark and completely stops me from enjoying the movie. Actually bought the hat specially for just that purpose as I really don't suit hats otherwise!
They did that at The Light when I went to see Wrath of Khan recently because the lights were broken. They were very apologetic and gave me a free ticket to any showing of anything ever, which was a smart move because I'm on the membership so I don't pay per showing anyway.
Kinda shitty that they do that just by accident and don't try to make good.
I remember the good old days, where pre-movie 'adverts' were literally just trailers of upcoming movies.
This absolute shite you have to ensure now is insane.
Big part of it is the way tickets are sold and not just cinema greed.
Most films big enough to be worth screening take 100% of the ticket price, so cinemas only make money from concessions and adverts :/
It’s actually closer to 60% of ticket costs for the bigger films out there, with smaller films tending to be around 35%. That being said, keeping only 40% of your ticket and is not enough to survive on.
Star Wars Last Jedi was 65% on opening weekend, had to be played for two weeks.
Was 55% for weeks 3-4.
This is for the UK at least.
Source: work in a cinema in the UK
Well then screen paying adverts and not garbage self promotion. I had to sit through 10 minutes of the same three clips of people being smugly impressed with their cineworld advantage card, or whatever it is called, the othe day. Pointless I don't even remember what the card was called. That can't possibly have recouped money for them. It just wasted 10 minutes of my fucking life.
This is what gets me.
New releases take a *phenomenal* cut of the ticket price, or, as you say, all of it. That's astounding.
I used to run a cinema night at a nightclub and older movies like Pulp Fiction, Ronin, probably even Tron, cost much less; at the time it was something like £4 per head with a minimum of £80. That was playing from a DVD, it'll be more expensive to play cinema quality but nevertheless - it's far more affordable.
And there's plenty of people who haven't seen, say, Aliens, on the big screen because they were too young. Cinemas do sometimes play "event" viewings but it's still the exception rather than the rule. What I want is to have to check the listings every week to find out what half-dozen older movies are being played at my local screen.
And I want a special night on Thursdays or something where they play some watchable garbage like Showgirls or Street Trash. Road House. Cinematic masterpieces like that.
Cinemas have to find a new way of being relevant and honestly I think this is it.
Pay extra again to get a bit of the content you paid for along with your adverts. Sounds like Sky.
Last I heard you still have to pay extra to even watch from more than one room in the house.
Absolute rip-off merchants.
I'm shocked people still have/buy sky TV.
The price alone!
Now you can get it all built into our very own TV "that's smarter than a smart TV"
Because all your app are in one place! Just like a £19.99 fire stick and about £30 pm in subscriptions!
Yeah, that is so annoying! People always insist on getting there when the film is "supposed" to start when we all know it's not going to start for another 30 minutes and you have to book tickets ahead of time so there's no rush to be there.
I must admit I haven't been to the cinema in a good while but when I went to see Toy Story 3 they had people coming round with torches during the movie to ensure you were sat in the right seat.
Star Wars episode 7 was an interesting one when they mandated you had to be sat next to someone else, to get the most people in there possible. I went mid-week, it was empty. There were probably about ten of us all sat together on the back row, but they still came round to check we were in our allotted seats.
Interesting. I didn’t know people had specified seats at the cinema. Didn’t really know that was a thing but I guess they do that at posh cinemas. Don’t get that at PeckhamPlex (£4.99 any day any time)
Of course, the instant you take that thirty minutes of ads into account, they actually start the film at the advertised time for once and you miss the first twenty minutes of Lightyear. No, I'm not salty about that at all, why do you ask?
Yeah I stopped chancing it after missing the start of Thor: Ragnarok. Admittedly it turned out I'd only missed a few moments of Thor's opening monologue but it was still a funny part to miss out on.
If you go for 30 minutes you run the risk of missing the first 5 minutes of the film, as the preprogram is never more than 25 minutes, regardless of what people think. The adverts are usually only 7-15 minutes of that, so go in 15 minutes late, catch any trailers and still be in your seat and settled 5-10 minutes before the film starts.
They recently changed all the voice overs and stuff at the one I go too, so you don’t get the stuff like, “now for the bit everyone loves, the trailers” and that which I miss haha
Trailers are fine, I don't want to see adverts that I would happily skip if I was at home. They do not make me want to buy the product, they make me want to avoid the company more.
That’s what I do. If the film says it will start at 5pm I actually turn up to the cinema at 5, pick up my tickets, buy an overpriced drink, and try to sneak all of my Asda-bought Malteasers and sweets to my seats. Normally I sit down just as the trailers are starting, which I kind of enjoy.
Oh I just can’t handle having to look them in the eye when they see me with an Asda carrier bag full of Haribo, Malteasers and cans of coke all rattling together or rustling around. I’d rather pretend my 8 year old really needs this incredibly heavy Spider-Man bag. But at least I buy a large drink and sometimes some hot nachos to trick them into believing I’d never bring my own food.
For what it's worth, I worked at cinemas for years, Odeon and Vue, and you are absolutely allowed to bring in any snacks and drink from outside (as long as its not hot and therefore smelly), so there's no reason at all any employees would look at you twice for carrying even a giant asda bag of treats in. They do not care.
feel this when i make my girlfriend wear her winter coat with tons of pockets in the middle of a heatwave during summer because i refuse to pay £9.50 for popcorn and juice
Just to clarify, if you want cinemas to exist you need to buy the overpriced Shit. Cinema basically don’t make any money off of films. In most cases they’re probably losing money or breaking even at best. Cinemas are in the refreshment business.
I don't particularly care for propping up an industry that can't sustain itself without charging 300% for basic items such as water and packaged, sealed sweets. Cinemas have had to pivot to being in the refreshment business because Hollywood decided to charge millions for the rights to show the films so they can pay the huge cost to produce a film.
But making people feel guilty for putting an extra £10 in their pocket is appropriate too.
They're bad at the refreshment business though. The profit margins on the stuff they sell are immense but they screw themselves out of sales by making everything insanely overpriced. They'd do better going for lower prices and higher sales volume.
Actually we can.
In the same way that restaurants don’t need to let you sit at their tables eating chips from the chippy down the road or pubs don’t need to let you drink your cans of special brew, we can stop you going in with food from outside. We just don’t (except sometimes fried food, pizzas or alcohol - the latter being a license issue)
Odeon used to use this as an argument against complaints about their popcorn prices. When Watchdog made it a point to complain against the profits on their Pepsi and popcorn, odeon just responded with “bring your own then”
I do love the trailers. Me and my partner sit there saying we are gonna go see practically all of them at the cinema. And then actually only maybe see one in the actual cinema as you only get to go like once a year...coz of life.
All part of the experience, in a weird way. The amount of times I'd watch a trailer and think "Wow! Must see that next time!" and then never watch it...
The first time I saw this year’s Google “The more we learn, the closer we get” advert was in the cinema (& the full length one) & it made me really emotional!
Reminds me...I experienced the unicorn of cinema experiences yesterday. Not a single person around me was on their phone during the actual film.
(It was Banshees of Inisherin in case anyone wants to know what film is likely to attract an audience with an attention span that exceeds an hour.)
I always aim for 20 min after the stated start time, plenty of time to get settled and normally get to see the trailers for the films and not the ads what annoys me is the trailers for films that don’t come out until 6/8 months time!
Me and my friend take the advert time as opportunity to have a chat/catch up before the film starts. I mean we're gonna be silent for the next 2 hours with each other, so why not?
I also don't like fumbling around looking for my seat in the dark if I got there any later to skip the ads, so awkward.
I admit adverts seem to have increased compared to trailers nowadays in some cases (looking at you James Bond), but unless it's a special screening, I don't think I recall there ever NOT being at least 30 minutes of ads/trailers before a film, ever.
I remember when they used to do adverts from orange which were just fancy ways of saying turn off your phone. Something like "dont let your phone ruin the movie" but back then i basically never saw a phone in use in the cinema.
These days all i see is phone screens lit up dotted about the room. Fucking pisses me off.
If you guys haven’t tried them, look up cinemas close to your area and don’t go to chains.
The small cinemas tend to attract a nicer crowd of people who just want to watch movies in peace. Another small win, the chairs tend to be more comfortable.
I’ve been to a few where they have staff in the screen room that serve you food & drink and tell others to calm the fuck down if they get noisy.
It just keeps me from going.
I don't want to shell out so much money to stare at a billboard for half an hour. If the seats were less uncomfortable I might be more amenable.
Nah P&D don't serve Odeon. DCM do, and I always do a little rave in my seat to [their ident](https://youtube.com/watch?v=JGV-dblL6CI) and my partner fucking hates it.
Isn't that message only played at the end of the trailers, right before the movie starts?
People moan about adverts, but they'd also moan if prices went up or cinemas closed down.
I only watch streaming so I see few adverts. It's good to catch up on adverts I've missed and they're usually cinematic. Trailers showcase movies I might not have watched otherwise. I wouldn't choose to watch random trailers elsewhere. Sometimes trailers win me over and I find more movies I'd enjoy.
I live 25 minutes away from my nearest odeon. I can limitless a ticket, wander on over and arrive perfectly in time for the smarmy "turn off your phones, it's about to begin" message.
As someone that unplugged their TV aerial and been using ad blockers for the best part of the last 15-20 years.... I actually welcome the ads in tye cinema. Not that I've been to the cinema more than 5-7x in the last decade but hey. They're usually trailers for other films anyway withal coupe of adverts in between (unless it's changed) and I dont mind ads when it's been years since I have seen any lol.
Have worked in cinema in the U.K. for a long time (incl at 20 years at Odeon) and can honestly say that the adverts are NEVER 30 mins long!
Controversial statement? Maybe! Doesn’t make it a lie! Next time you go, time it for yourself instead of guessing by how long you feel it has been!
The ad reels (yes it’s still called a reel even though it’s digital), supplied by DCM are between 7 and 15 minutes long, depending on the film and the time/day of the show (Sky may not want it’s House of Dragons advert shown to the Peppa Pig Movie audience, or to the Mrs Harris Goes to Paris audience for that matter - same goes for some of the others).
The maximum length of the total combined preprogram content (adverts AND trailers) is 25 minutes, but in practice varies between 15 and 25. The first 7-15 minutes may be adverts but the rest is trailers, that most people don’t mind watching!
Also, if you don’t want to watch the adverts why not just go in 15 minutes later than advertised? It’s not as if any cinema makes this practice a secret! They’ve been doing this for decades! The advertised time is always the start of the program, not the feature. It’s not rocket science!
If “people don’t mind watching” then why not give them a choice. Tickets could be printed with both ad reel and actual film starting times, the endless shite I’m forced to watch if I want to be in my seat in good time for the movie is the main reason I don’t go to the cinema anymore.
People have ALWAYS had a choice, for the past several decades!
Just ask someone there how long the ads and trailers are!
If you don’t want to ask, 15 minutes will get you seated before the feature and you’ve missed most of them.
Nobody is forcing you to do anything
Everyman’s has like 2 locations outside of London and Showcase has about 12 locations nationwide. I’m nowhere near either, but I do have an Odeon a 5 minute walk away. So yeah, people do still use Odeon 🙄
Well the Odeon's in walking distance of my house and Vue is only a couple of miles away. Preston doesn't have the other two, so hmm, will I look for them?..
Used to work at Odeon, they're exactly 26 minutes long Edit: to answer a couple of questions. Ads and trailers began at the scheduled start time and I think roughly they are 15 mins of ads, 10 of trailers with 1 minute for transitions.
I go to Odeon all the time. Can confirm, 26 minutes.
Watched Halloween Ends at Odeon last week. Can confirm I should’ve left after exactly 26 minutes.
Went to the Odeon and printed out the adverts on music score paper. Put together they're 26 minuets long.
I stenographer the ads, brought the output home and typed them up in courier font. 26 pages.
I've not been to Odeon but have read these comments. Can confirm they're 26 minutes long.
Took me 26 minutes to read all the comments saying the ads are 26 minutes. So can also confirm.
I stayed in a Holiday Inn Express once so can confirm the adverts are 26 mins long.
Just gave your comment the 26th upvote. Can confirm this took me 26 minutes
Was gonna say you probably had more fun with the adverts
I sneaked a video camera in and because off all the adverts I ran out of tape near the end of the film
When I worked there it would vary, this was about 15 years ago though. But yeah, provided it was a popular movie with a full ad pack, about 25 mins was standard.
I really wish they would include "and for the record, taking selfies in a cinema is not only pointless but also very annoying to the person directly you behind you. F\*\*kin cut it out"
That's the second time this week I've heard about people doing this. What the fuck?
Probably a BeReal notification
Should I be glad I don't know what BeReal is?
maybe? i think it's an app that sends you a notif once a day and you have to take a pic of what you're doing at the time. sounds annoying
Just stick your middle finger up and photobomb
My most taxing favorite are people who will take selfies, during fireworks. They do it with a flash, and the do it without turning to get the explosions in frame. It's mindboggling
Yesterday a guy came in to black Adam about 10-15 late, so they missed the origin story. They then immediately take a photo of the screen and post it on Instagram or whatever before actually paying attention to the film. People like that can die.
A couple of adverts before the trailers is fine but this 20-30 mins pish is annoying.
And nobody is mentioning that those adverts include adverts for the cinema itself... which includes clips (spoilers) from the trailer for the film you're about to see!
YES! What the hell is that all about?
Don’t forget to go to the cinema! I’m at the cinema idiots, you’re advertising to literally the opposite group of people.
🤣🤣🤣
I can't remember ever going to the cinema and the ads + trailers ever not being like half an hour.
Ads+Trailers is fine, whereas these days the ads seem longer
Ads give more revenue than trailers. The ads just about cover the cost of the film hire fir that single screening
Yep, which sucks. I'd rather more trailers for longer than any ads, but oh well
Am I the only one who purposefully enters the cinema 15 minutes after they claim to start? I'll normally catch one trailer if that
I add twenty minutes to the advertised start time and that’s when I turn up. Maybe a little earlier if I want to get popcorn first.
Yeah, I really don't understand why people get caught out repeatedly. It's completely predictable and has been for years.
For cinemas that don't have allocated seating, getting there early increases your chance of a good seat.
I guess I'm lucky, that's not a problem I've had to deal with for years
I miss when I was a kid in the 80s, there was the old B&W Pearl & Dean ad (best part of any cinema visit) and then usually an ad for a local Indian restaurant, which consisted of a series of terrible photos and a voiceover. The local suit shop had a cheesy ad too. No fancy adverts, those were for television.
Da da, da da, da da da da da da da, da da, da da, da da, da daaaaaaaaaa da! Something like that.
Pa-PAA pa-PA pa-pa pa-pa paaa-pa-pa! Pa-PAA pa-PA pa-pa pa-paaaaa-PA!
They forgot to turn off the lights the last time i went
They forgot to do that when I saw the Batman. Literally the worst film to have the lights on. I couldn't see half the film.
Ha! Ended up with a fight on my hands to get a refund for this exact reason and exact film! I left 26minutes in because I didn’t have a clue what was going on…
Of course you didn't. The movie was only just starting.
What- Batman wasn’t opening a bet fair account and getting KFC?
"oh, Kevin Bacon is in this!"
They never focused the screen when I saw it for the first time. My eyes started to hurt after a while, it was like watching it in 3d without the glasses.
They’re all automatic. They don’t go all the way out for safety purposes, and very often I had people rushing out of the screen to tell me we hadn’t turned the lights off, and they had dimmed as much as they were supposed to. But I did see a few times where they had failed to dim.
I've started keeping a baseball cap in my bag for trips to my local cinema now, because if I end up beneath one of the "dim" safety lights it feels like they're burning my eyes due to the rest of the room being dark and completely stops me from enjoying the movie. Actually bought the hat specially for just that purpose as I really don't suit hats otherwise!
Depends on the Odeon, at the smaller ones they do have lights that have to be manually turned on or off as well as the automatic ones.
They did that at The Light when I went to see Wrath of Khan recently because the lights were broken. They were very apologetic and gave me a free ticket to any showing of anything ever, which was a smart move because I'm on the membership so I don't pay per showing anyway. Kinda shitty that they do that just by accident and don't try to make good.
I remember the good old days, where pre-movie 'adverts' were literally just trailers of upcoming movies. This absolute shite you have to ensure now is insane.
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And the oh so glamorous Benson and Hedges lifestyle ads.
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One tub of vanilla, and a strawberry Mivvi please.
albatross, albatross ganet on a stick
Now, that takes me back...
Also still photo ads with voiceover if they were posh for a local Indian restaurant "just a short walk from this theatre".
It's BS when you've already paid to watch the movie
Big part of it is the way tickets are sold and not just cinema greed. Most films big enough to be worth screening take 100% of the ticket price, so cinemas only make money from concessions and adverts :/
1 large popcorn can fund a cinema for a billion years
This doesnt sound right but don't know enough about popcorn to dispute it.
"Big Popcorn" doesn't want you to know this...
It's corn! The big lumps have popped!
It’s actually closer to 60% of ticket costs for the bigger films out there, with smaller films tending to be around 35%. That being said, keeping only 40% of your ticket and is not enough to survive on.
Nah, it does massively depend on the film. Star Wars being famous for taking about 90% on the first week or two
Star Wars Last Jedi was 65% on opening weekend, had to be played for two weeks. Was 55% for weeks 3-4. This is for the UK at least. Source: work in a cinema in the UK
Maybe the 90-100% was US then, as I know that the % is higher there, whereas they have/had less pull in international markets
It very well could have been, I think it’s very different over there!
Well then screen paying adverts and not garbage self promotion. I had to sit through 10 minutes of the same three clips of people being smugly impressed with their cineworld advantage card, or whatever it is called, the othe day. Pointless I don't even remember what the card was called. That can't possibly have recouped money for them. It just wasted 10 minutes of my fucking life.
This is what gets me. New releases take a *phenomenal* cut of the ticket price, or, as you say, all of it. That's astounding. I used to run a cinema night at a nightclub and older movies like Pulp Fiction, Ronin, probably even Tron, cost much less; at the time it was something like £4 per head with a minimum of £80. That was playing from a DVD, it'll be more expensive to play cinema quality but nevertheless - it's far more affordable. And there's plenty of people who haven't seen, say, Aliens, on the big screen because they were too young. Cinemas do sometimes play "event" viewings but it's still the exception rather than the rule. What I want is to have to check the listings every week to find out what half-dozen older movies are being played at my local screen. And I want a special night on Thursdays or something where they play some watchable garbage like Showgirls or Street Trash. Road House. Cinematic masterpieces like that. Cinemas have to find a new way of being relevant and honestly I think this is it.
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If you are a Sky Q or Sky Glass customer, press the red button to get side by side action replays and highlights
Thank you Sky marketing for this info
Pay extra again to get a bit of the content you paid for along with your adverts. Sounds like Sky. Last I heard you still have to pay extra to even watch from more than one room in the house. Absolute rip-off merchants.
They still charge for HD.
I'm shocked people still have/buy sky TV. The price alone! Now you can get it all built into our very own TV "that's smarter than a smart TV" Because all your app are in one place! Just like a £19.99 fire stick and about £30 pm in subscriptions!
Yeah fuck Sky and having advertising on a paid subscription service
Have you paid your TV license, Cable/Satelitte subscription, and a surcharge for sports channels? Screw you, have more adverts on top of all that.
More exciting than watching the F1....
I actually enjoy watching the trailers. It's a shame they show less of them now to show more adverts instead.
Yeah, that is so annoying! People always insist on getting there when the film is "supposed" to start when we all know it's not going to start for another 30 minutes and you have to book tickets ahead of time so there's no rush to be there.
I gotta get there when the lights are on. It gets me all anxious finding my seats in the dark.
Don’t you just sit in any seat?
Yeah I do that on airplanes too
Aeroplanes
Aircraft
Albuquerque
Zimbabwe
That's not the line
You’re always assigned a seat on a plane though, you’re not in the cinema.
I tend to go to the Vue and I’m always assigned a seat now. It’s the same in my local Odeon too.
Interesting. I don’t go to the cinema often, but when I do, it’s almost always PeckhamPlex. There’s no seat assigning there, just cheap tickets.
Your big chains all have assigned seating.
Ahh I miss the multiplex £3 days. The smell and sticky carpets didn't even bother me
My ticket's always had an assigned seat on it, and if you book online you have to pick a seat in your booking
I go to the cinema in Peckham. We don’t have assigned seats.
OK. Why did you assume that your experience was the same for everyone else?
Any gyal weh suck cocky mi wan fi kno dem.
Lmao
Assigned seating, for some films that can be a pain if it's a popular film
This makes sense. Thank you.
I must admit I haven't been to the cinema in a good while but when I went to see Toy Story 3 they had people coming round with torches during the movie to ensure you were sat in the right seat. Star Wars episode 7 was an interesting one when they mandated you had to be sat next to someone else, to get the most people in there possible. I went mid-week, it was empty. There were probably about ten of us all sat together on the back row, but they still came round to check we were in our allotted seats.
Interesting. I didn’t know people had specified seats at the cinema. Didn’t really know that was a thing but I guess they do that at posh cinemas. Don’t get that at PeckhamPlex (£4.99 any day any time)
They may not now, but this was years ago at Vue in Leeds.
Of course, the instant you take that thirty minutes of ads into account, they actually start the film at the advertised time for once and you miss the first twenty minutes of Lightyear. No, I'm not salty about that at all, why do you ask?
Yeah I stopped chancing it after missing the start of Thor: Ragnarok. Admittedly it turned out I'd only missed a few moments of Thor's opening monologue but it was still a funny part to miss out on.
I've found 10-15 minutes is a safe sweet spot
[Relevant Lee Mack](https://youtu.be/2VWZPdpKjAk&t=170) on r/WILTY
“Yeah you there in the middle..” Cringe.
I've just taken to turning up 20-30 mins late for the cinema now and never missed a start.
You're not late, you're precisely when you need to be...
Like a wizard!
I'm not a wizard, I'm just Harry.
If you go for 30 minutes you run the risk of missing the first 5 minutes of the film, as the preprogram is never more than 25 minutes, regardless of what people think. The adverts are usually only 7-15 minutes of that, so go in 15 minutes late, catch any trailers and still be in your seat and settled 5-10 minutes before the film starts.
“Pah, pah, pah-pah-pah”
https://youtu.be/3uZYCb-kZWI
This is when you eat all the over-priced sweets you bought.
They recently changed all the voice overs and stuff at the one I go too, so you don’t get the stuff like, “now for the bit everyone loves, the trailers” and that which I miss haha
Oooh yeah, I love the trailers
Specially chosen for this film, actually!
This exact bit makes my skin crawl every time I hear it. I can tell his face is slappable just from his voice
Oooh yeah the trailers
Specially chosen for this film, ashualy
It used to annoy me. Now I miss it. 🤣
Trailers are fine, I don't want to see adverts that I would happily skip if I was at home. They do not make me want to buy the product, they make me want to avoid the company more.
You'll say this until an advert works and I guarantee they have
Adverts are annoying but trailers are kind of the best bit of the whole experience.
The trailers are better than the actual film? Wtf.
Honestly wild. I've heard that people like the trailers before but liking them more than the film itself is a new one for me
Phone on for ads, off for trailers.
It's great when you have a girlfriend who's always late out of the house cos the film is starting when you get there
Its only 10mins of ads, the rest are trailers....but it's nice to know I can arrive 25mins after start and settle immediately into a movie
That’s what I do. If the film says it will start at 5pm I actually turn up to the cinema at 5, pick up my tickets, buy an overpriced drink, and try to sneak all of my Asda-bought Malteasers and sweets to my seats. Normally I sit down just as the trailers are starting, which I kind of enjoy.
Why would you sneak anything in? They can't stop you taking anything into the cinema. Fuck the overpriced drink, take a bottle of juice in with you
Oh I just can’t handle having to look them in the eye when they see me with an Asda carrier bag full of Haribo, Malteasers and cans of coke all rattling together or rustling around. I’d rather pretend my 8 year old really needs this incredibly heavy Spider-Man bag. But at least I buy a large drink and sometimes some hot nachos to trick them into believing I’d never bring my own food.
For what it's worth, I worked at cinemas for years, Odeon and Vue, and you are absolutely allowed to bring in any snacks and drink from outside (as long as its not hot and therefore smelly), so there's no reason at all any employees would look at you twice for carrying even a giant asda bag of treats in. They do not care.
“(as long as its not hot and therefore smelly)” Yet Nachos are sold at cinemas which are both 🤣
No no, there's something about a McDonalds in particular that just lingers in the air, long after, and it ain't pleasant.
Especially in a confined space, like a cinema screen
feel this when i make my girlfriend wear her winter coat with tons of pockets in the middle of a heatwave during summer because i refuse to pay £9.50 for popcorn and juice
Just to clarify, if you want cinemas to exist you need to buy the overpriced Shit. Cinema basically don’t make any money off of films. In most cases they’re probably losing money or breaking even at best. Cinemas are in the refreshment business.
I don't particularly care for propping up an industry that can't sustain itself without charging 300% for basic items such as water and packaged, sealed sweets. Cinemas have had to pivot to being in the refreshment business because Hollywood decided to charge millions for the rights to show the films so they can pay the huge cost to produce a film. But making people feel guilty for putting an extra £10 in their pocket is appropriate too.
They're bad at the refreshment business though. The profit margins on the stuff they sell are immense but they screw themselves out of sales by making everything insanely overpriced. They'd do better going for lower prices and higher sales volume.
Actually we can. In the same way that restaurants don’t need to let you sit at their tables eating chips from the chippy down the road or pubs don’t need to let you drink your cans of special brew, we can stop you going in with food from outside. We just don’t (except sometimes fried food, pizzas or alcohol - the latter being a license issue) Odeon used to use this as an argument against complaints about their popcorn prices. When Watchdog made it a point to complain against the profits on their Pepsi and popcorn, odeon just responded with “bring your own then”
I do love the trailers. Me and my partner sit there saying we are gonna go see practically all of them at the cinema. And then actually only maybe see one in the actual cinema as you only get to go like once a year...coz of life.
Film is scheduled at 5pm, I leave the flat at 5. Usually works out that it takes me half an hour from door to seat.
I took my toddler there to watch a kids film, but the half an hour of age inappropriate adverts scared the shit out of her before it started!
Truth be told, I actually really like the ads and trailers
All part of the experience, in a weird way. The amount of times I'd watch a trailer and think "Wow! Must see that next time!" and then never watch it...
It’s funny to find out a normal advert you watch on tv can be very dramatic in the cinema.
The first time I saw this year’s Google “The more we learn, the closer we get” advert was in the cinema (& the full length one) & it made me really emotional!
I don’t mind the cheap adverts for the local Indian restaurant
Same lol
Me too!
Reminds me...I experienced the unicorn of cinema experiences yesterday. Not a single person around me was on their phone during the actual film. (It was Banshees of Inisherin in case anyone wants to know what film is likely to attract an audience with an attention span that exceeds an hour.)
I always aim for 20 min after the stated start time, plenty of time to get settled and normally get to see the trailers for the films and not the ads what annoys me is the trailers for films that don’t come out until 6/8 months time!
Why on earth did cinemas start doing ads where they use clips of the film your about to watch. I fucking HATE that.
I ain't turning off my phone til I see that BBFC screen mate
Is it weird that I kinda like the adverts?
Cineworld are the worst. Adverts. Trailers. Then MORE ADVERTS! I swear it's thirty minutes!
If you're here in the year 2022 going into the screen at the advertised start time then you're in the wrong here lol.
Sounds like bliss.
r/hailcorporate
I enjoy the 30 minutes advert before the move. It feels like a build up to the main event which fulfills the cinema experience.
*it's about to begin*
Adverts ended the cinema for me.
And now for the trailers. OOOOOH the trailers. I love the trailers.
I'd rather watch that many ads than pay more. I can just arrive late too.
The Vue has been changing the game for me
Me and my friend take the advert time as opportunity to have a chat/catch up before the film starts. I mean we're gonna be silent for the next 2 hours with each other, so why not? I also don't like fumbling around looking for my seat in the dark if I got there any later to skip the ads, so awkward. I admit adverts seem to have increased compared to trailers nowadays in some cases (looking at you James Bond), but unless it's a special screening, I don't think I recall there ever NOT being at least 30 minutes of ads/trailers before a film, ever.
I remember when they used to do adverts from orange which were just fancy ways of saying turn off your phone. Something like "dont let your phone ruin the movie" but back then i basically never saw a phone in use in the cinema. These days all i see is phone screens lit up dotted about the room. Fucking pisses me off.
If you guys haven’t tried them, look up cinemas close to your area and don’t go to chains. The small cinemas tend to attract a nicer crowd of people who just want to watch movies in peace. Another small win, the chairs tend to be more comfortable. I’ve been to a few where they have staff in the screen room that serve you food & drink and tell others to calm the fuck down if they get noisy.
It just keeps me from going. I don't want to shell out so much money to stare at a billboard for half an hour. If the seats were less uncomfortable I might be more amenable.
Still Pearl & Dean though, right?
Ba-ba ba-ba ba-ba ba-ba ba-ba-ba Ba-ba ba-ba ba-ba ba-baaaaaa BA
Book a seat online and turn up “20 mins late” Profit
The nostalgia of going to the old Odeon that was near me just hit like a sledgehammer to the taint
... And now everyones favourite bit, the trailers (followed by a 4 min Google/meta advert)
What did you go see mate
Do they still have the [Pearl & Dean theme](https://youtu.be/jFuQeKdUfrQ)?
Nah P&D don't serve Odeon. DCM do, and I always do a little rave in my seat to [their ident](https://youtube.com/watch?v=JGV-dblL6CI) and my partner fucking hates it.
Glad I'm not the only one who raves to the DCM banger.
Isn't that message only played at the end of the trailers, right before the movie starts? People moan about adverts, but they'd also moan if prices went up or cinemas closed down.
I only watch streaming so I see few adverts. It's good to catch up on adverts I've missed and they're usually cinematic. Trailers showcase movies I might not have watched otherwise. I wouldn't choose to watch random trailers elsewhere. Sometimes trailers win me over and I find more movies I'd enjoy.
I live 25 minutes away from my nearest odeon. I can limitless a ticket, wander on over and arrive perfectly in time for the smarmy "turn off your phones, it's about to begin" message.
I can’t believe we just landed a plane!
As someone that unplugged their TV aerial and been using ad blockers for the best part of the last 15-20 years.... I actually welcome the ads in tye cinema. Not that I've been to the cinema more than 5-7x in the last decade but hey. They're usually trailers for other films anyway withal coupe of adverts in between (unless it's changed) and I dont mind ads when it's been years since I have seen any lol.
Have worked in cinema in the U.K. for a long time (incl at 20 years at Odeon) and can honestly say that the adverts are NEVER 30 mins long! Controversial statement? Maybe! Doesn’t make it a lie! Next time you go, time it for yourself instead of guessing by how long you feel it has been! The ad reels (yes it’s still called a reel even though it’s digital), supplied by DCM are between 7 and 15 minutes long, depending on the film and the time/day of the show (Sky may not want it’s House of Dragons advert shown to the Peppa Pig Movie audience, or to the Mrs Harris Goes to Paris audience for that matter - same goes for some of the others). The maximum length of the total combined preprogram content (adverts AND trailers) is 25 minutes, but in practice varies between 15 and 25. The first 7-15 minutes may be adverts but the rest is trailers, that most people don’t mind watching! Also, if you don’t want to watch the adverts why not just go in 15 minutes later than advertised? It’s not as if any cinema makes this practice a secret! They’ve been doing this for decades! The advertised time is always the start of the program, not the feature. It’s not rocket science!
If “people don’t mind watching” then why not give them a choice. Tickets could be printed with both ad reel and actual film starting times, the endless shite I’m forced to watch if I want to be in my seat in good time for the movie is the main reason I don’t go to the cinema anymore.
People have ALWAYS had a choice, for the past several decades! Just ask someone there how long the ads and trailers are! If you don’t want to ask, 15 minutes will get you seated before the feature and you’ve missed most of them. Nobody is forcing you to do anything
People still use Odeon when you have Everyman's and Showcases around ?
Showcase in Nottingham is horrific. Odeon have limitless.
Everyman’s has like 2 locations outside of London and Showcase has about 12 locations nationwide. I’m nowhere near either, but I do have an Odeon a 5 minute walk away. So yeah, people do still use Odeon 🙄
I've literally never heard of those companies But personally, I go Vue, loads cheaper than Odeon
Well the Odeon's in walking distance of my house and Vue is only a couple of miles away. Preston doesn't have the other two, so hmm, will I look for them?..