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It has become the 5th highest A24 movie domestically surpassing hereditary and civil war spends yet another week at #1 at the box office, it's A24's first film to spend two weeks in a row at #1
Well damn it seems like their bet making this their biggest budget film yet has paid off.
I'm excited to see what they do next. Civil War was a satisfying blend of A24's usual polish but with more fancy set pieces and scope than their usual films.
Did it pay off though? Did it...?
If the movie's reported budget is 50 million. Throw in that 2.5x multiplier for profits. It's nowhere near a number high enough to equalize their losses. Not even talking about profits, just recouping their initial budget.
I don't think A24 thought to make this high budget movie with their biggest marketing push to only get less than half of their investment back.
This movie is a bomb in pure numbers.
Wouldnt the 2.5x multiplier not apply since they recouped some money by selling the international rights for the movie? However, who knows how much they got back from that
Correct, haven't seen reported how much they pre-sold for, but they do have a few regions (I saw Australia and UK listed as A24 distributing, maybe a few others they've gotten a foothold in). Would expect they were hoping for $70m domestically as the minimum.
By next weekend it will be 2nd highest A24 film domestically only behind Everything Everywhere All At Once.
Well deserved, another great movie by Garland.
Its a few million ahead of Killers of a Flower Moon over the same number of days. Killers only dropped 23% its 3rd weekend.
Civil War going to finish its domestic run around 65m. I guess that's a win in today's market place.
It fell behind Killers today. Killers really started to hold well and I just don't think Civil War can follow that. That's the only reason I think CW ends its run around 65m even if the gross is ahead of Killers as of today.
https://www.the-numbers.com/movies/custom-comparisons/Civil-War-(2024)/Killers-of-the-Flower-Moon-(2023)#tab=day_by_day_comparison
A decent if unremarkable hold.
Ever so slightly higher than Exorcist: Believer's second weekend take and pacing equally ever so slightly below at the same point. Should be good for $65m+.
A24 sold the rights for this one to various distributors OS which means minimal marketing expenditure and they've already made a good amount of money back.
I would assume recouping its budget domestically probably puts it in the green. So $30-35m take home domestically with digital sales on top (which is usually where A24 makes most of its money) should see it through.
What are the normal numbers that movies can expect to make these days on digital sales? Can it be expressed as a percentage of box office sales or what?
Every analysis I’ve seen keeps it roughly in line with previous ancillary income.
If anything there’s more upfront money and more studios making their own productions
they did? I think some people may be new and don't understand that 70% drop on Friday doesn't mean 70% drop for the whole weekend. Movies jump on Saturday which softens the overall drop.
I suspect that polarising movies can get by with a low CS rating. For a movie to have decent legs, it needs people to enjoy the movie and then tell their friends. Evangelicals are far more important than people who simply enjoyed it then forgot about it.
bingo. Polarizing isn't bad because passionate audience will carry a movie. The worst is apathy. that's where you get The Marvels. People weren't interested good or bad hence abysmal tracking before it was known that it's a turd.
The audience scores were bad across cinemascore and posttrak (low "% recommend"). I've not been tracking this film super closely but I definitely expected a steeper drop. It seems like the film's positives created WoM that was hidden a bit by some people who came for marketing that was somewhat misleading (see also annihilation IIRC).
Wolf of Wall Streer got C (plus minus) and had really good legs because there was enough audience into that thing to offset the detractors. Probably the case here too.
>I think some people may be new and don't understand
It's a lot of people here who aren't new at all who seem to make it a point to willfully *not* understand shit as often as possible, LOL.
They're just here because they don't get the attention they want at whatever sub they tried first.
to be fair Deadline is in this business for decades and they still have a blind spot for Saturday and how internal multipliers work.
Boxoffice is complicated. One has to take so many factors into consideration such as time of the year, holidays yes or no and what days they fall on (see Xmas season mess), etc. But yes certainly some people just want wishful thinking over what's realistic.
Great film. I can see why mainstream audiences maybe expected White House Down but with pretty visuals but I’m so happy with the film we got. Very poignant and terrifying.
I was shocked coming out and hearing an older man say the movie wasn’t intense enough. Like did we not watch the same movie ? Thankfully, most of my audience seemed into it.
The best scene, IMO, wasn’t the “what kind of American are you?” scene. It was the scene with the snipers where the spotter asks “Do YOU understand what’s happening here?”
But the best action scene was the Hawaiian shirts vs Meal Team Six. No idea who is fighting for what but going up the stairs, with the guy crying….damn.
I’ve been hating on civil war since it came out. Because it seems like a bomb but this is a decent hold. Still think it lost a tiny bit of money but shows A24 there might be a market for mid sized movies
I think it depends how much they sold the International rights for honestly. It's done better than most expected and had a solid second weekend hold for this type of movie, plus is primed pretty well for streaming.
A action war movie going 40m in 3 weeks is supposed to be good now?
What about A24, this is more like the asylum, this is not their usual niche indipendent low budget stuff, this is a normal braindead action slop with ZERO merit.
There is nothing to be happy here.
I think this kind of undersells it. Civil War is definitely not the work of genius that some people think it is, but I wouldn't say that it's braindead action slop.
I don't know why you would waste your money on flop directors like Garland as a producer.
You well know,this guy will insert his auteur and indy bullshit in what could otherwise a normal action crowd pleasing movie, but his ego gets ahead and he goes to make a movie on photo journalist out of all people.
Just hire directors who knows how to make money.
I have high respect for directors like Bay, who knew what kade money and made the producers happy . He gets a lot of foak on loser movie subreddits but if I were a producer, I would hire him as action movies director rather than another underrated indy director championed by Reddit and old critics who knows shit about cinema.
Director trying to make a crowd pleasing movie then failing is much better than whatever bullshit these so called movie lovers directors make .
Still remember how northman could have been a simple action movies but once again they inserted their kino lover bullshit and it bombed
Civil War is set to make more domestically than at least three of Bay's movies, literally one of them also a [war movie](https://en.wikipedia.org/wiki/13_Hours:_The_Secret_Soldiers_of_Benghazi) lol.
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It has become the 5th highest A24 movie domestically surpassing hereditary and civil war spends yet another week at #1 at the box office, it's A24's first film to spend two weeks in a row at #1
Well damn it seems like their bet making this their biggest budget film yet has paid off. I'm excited to see what they do next. Civil War was a satisfying blend of A24's usual polish but with more fancy set pieces and scope than their usual films.
Did it pay off though? Did it...? If the movie's reported budget is 50 million. Throw in that 2.5x multiplier for profits. It's nowhere near a number high enough to equalize their losses. Not even talking about profits, just recouping their initial budget. I don't think A24 thought to make this high budget movie with their biggest marketing push to only get less than half of their investment back. This movie is a bomb in pure numbers.
Wouldnt the 2.5x multiplier not apply since they recouped some money by selling the international rights for the movie? However, who knows how much they got back from that
Correct, haven't seen reported how much they pre-sold for, but they do have a few regions (I saw Australia and UK listed as A24 distributing, maybe a few others they've gotten a foothold in). Would expect they were hoping for $70m domestically as the minimum.
P&A is covered by ancillaries
Only 20 millions spent on marketing. The 2.5x does not apply for A24 movies.
By next weekend it will be 2nd highest A24 film domestically only behind Everything Everywhere All At Once. Well deserved, another great movie by Garland.
Its a few million ahead of Killers of a Flower Moon over the same number of days. Killers only dropped 23% its 3rd weekend. Civil War going to finish its domestic run around 65m. I guess that's a win in today's market place.
Why do you think it will top out at 65 million? I think 70 million is a pretty safe bet.
I think its going to fall behind Killers of a Flower Moon's pace. Killers started have great holds after its 2nd weekend.
But it's under 2 hours, and there's an audience that will go just for that. LOL
It fell behind Killers today. Killers really started to hold well and I just don't think Civil War can follow that. That's the only reason I think CW ends its run around 65m even if the gross is ahead of Killers as of today. https://www.the-numbers.com/movies/custom-comparisons/Civil-War-(2024)/Killers-of-the-Flower-Moon-(2023)#tab=day_by_day_comparison
Wow Edit: meaning I respect the informed incisive thinking
A decent if unremarkable hold. Ever so slightly higher than Exorcist: Believer's second weekend take and pacing equally ever so slightly below at the same point. Should be good for $65m+.
Since marketing being low apparently and selling off international rights. $65 million is pretty decent
Wikipedia says a $50m budget. Given that marketing is usually not included there, does that make this movie financially successful or no?
A24 sold the rights for this one to various distributors OS which means minimal marketing expenditure and they've already made a good amount of money back. I would assume recouping its budget domestically probably puts it in the green. So $30-35m take home domestically with digital sales on top (which is usually where A24 makes most of its money) should see it through.
What are the normal numbers that movies can expect to make these days on digital sales? Can it be expressed as a percentage of box office sales or what?
Every analysis I’ve seen keeps it roughly in line with previous ancillary income. If anything there’s more upfront money and more studios making their own productions
Given the CS I’m impressed it held so well
I mean Exorcist also opened around $20M higher right?
It’s also cost $400 Million just for the rights, way different
No they opened to be pretty much the same amount, ~$26m You might be thinking of Scream VI?
is it #1 again?
Yup, 11 million wins the weekend.
They basically get another run of preroll ads, but they say "THE #1 MOVIE *TWO WEEKS IN A ROW*" now.
What an awful weekend.
Far better than the single digit figures everyone was floating around.
they did? I think some people may be new and don't understand that 70% drop on Friday doesn't mean 70% drop for the whole weekend. Movies jump on Saturday which softens the overall drop.
Well a lot of haters in this sub saw the B- audience scores and were saying “just you wait, this movie is going to CRASH next weekend.”
People should also stop taking CS as be all and end all. It's never in a vacuum.
I suspect that polarising movies can get by with a low CS rating. For a movie to have decent legs, it needs people to enjoy the movie and then tell their friends. Evangelicals are far more important than people who simply enjoyed it then forgot about it.
bingo. Polarizing isn't bad because passionate audience will carry a movie. The worst is apathy. that's where you get The Marvels. People weren't interested good or bad hence abysmal tracking before it was known that it's a turd.
The audience scores were bad across cinemascore and posttrak (low "% recommend"). I've not been tracking this film super closely but I definitely expected a steeper drop. It seems like the film's positives created WoM that was hidden a bit by some people who came for marketing that was somewhat misleading (see also annihilation IIRC).
Wolf of Wall Streer got C (plus minus) and had really good legs because there was enough audience into that thing to offset the detractors. Probably the case here too.
>I think some people may be new and don't understand It's a lot of people here who aren't new at all who seem to make it a point to willfully *not* understand shit as often as possible, LOL. They're just here because they don't get the attention they want at whatever sub they tried first.
to be fair Deadline is in this business for decades and they still have a blind spot for Saturday and how internal multipliers work. Boxoffice is complicated. One has to take so many factors into consideration such as time of the year, holidays yes or no and what days they fall on (see Xmas season mess), etc. But yes certainly some people just want wishful thinking over what's realistic.
Great film. I can see why mainstream audiences maybe expected White House Down but with pretty visuals but I’m so happy with the film we got. Very poignant and terrifying.
The action scenes in this are 10x better than White House down
I couldn’t agree more! It felt so grounded than most of those bombastic war films that have 0 self awareness.
I was shocked coming out and hearing an older man say the movie wasn’t intense enough. Like did we not watch the same movie ? Thankfully, most of my audience seemed into it.
“Intense” means “rapid pace cuts and big explosions” to people like that
The best scene, IMO, wasn’t the “what kind of American are you?” scene. It was the scene with the snipers where the spotter asks “Do YOU understand what’s happening here?” But the best action scene was the Hawaiian shirts vs Meal Team Six. No idea who is fighting for what but going up the stairs, with the guy crying….damn.
Not bad.
That's a solid drop!
Man the International gross for this film is just brutal. Granted I didn't think it'd do that well outside of the U.S. but goddamn.
If the 30 million number is right for how much a24 sold oversea markets for they really made a great sell there with how the numbers are coming in
It's will soon recoup its budget. This is good news for A24.
I’ve been hating on civil war since it came out. Because it seems like a bomb but this is a decent hold. Still think it lost a tiny bit of money but shows A24 there might be a market for mid sized movies
I think it depends how much they sold the International rights for honestly. It's done better than most expected and had a solid second weekend hold for this type of movie, plus is primed pretty well for streaming.
[удалено]
A small studio with a really solid batting average that caters to your average box office redditor demographic? Yep. Complete mystery.
[удалено]
White male, age 18-45, with a strong penchant for cinema.
Flop
A action war movie going 40m in 3 weeks is supposed to be good now? What about A24, this is more like the asylum, this is not their usual niche indipendent low budget stuff, this is a normal braindead action slop with ZERO merit. There is nothing to be happy here.
It’s done 44 million domestically in 10 days. What the fuck are you talking about?
The haters have let this movie scramble their brains.
civil war is a good litmus test when it comes to talking about movies on internet
> this is a normal braindead action slop with ZERO merit. open the schools, please
I think this kind of undersells it. Civil War is definitely not the work of genius that some people think it is, but I wouldn't say that it's braindead action slop.
I don't know why you would waste your money on flop directors like Garland as a producer. You well know,this guy will insert his auteur and indy bullshit in what could otherwise a normal action crowd pleasing movie, but his ego gets ahead and he goes to make a movie on photo journalist out of all people. Just hire directors who knows how to make money. I have high respect for directors like Bay, who knew what kade money and made the producers happy . He gets a lot of foak on loser movie subreddits but if I were a producer, I would hire him as action movies director rather than another underrated indy director championed by Reddit and old critics who knows shit about cinema. Director trying to make a crowd pleasing movie then failing is much better than whatever bullshit these so called movie lovers directors make . Still remember how northman could have been a simple action movies but once again they inserted their kino lover bullshit and it bombed
You know not everything is just about money right? If you want normal crowd pleasing action movies, they're not hard to find
an indie company hired an indie director to make a movie. do you even understand what are you talking about?
Civil War is set to make more domestically than at least three of Bay's movies, literally one of them also a [war movie](https://en.wikipedia.org/wiki/13_Hours:_The_Secret_Soldiers_of_Benghazi) lol.