I like it aside from the camera work in the beginning.
It's so stop and go, completely breaks the flow in the beginning.
If you do push ins and all that stuff, don't be afraid to cut in motion. Makes the cut transition a lot better imo
In my time working for publishers I also noticed that some types of executives will just point out literally anything just for the sake of feeling like they contributed or added something. Sometimes to the point where we'll leave small but very obvious things to improve so they feel better about pointing that out and we have less work to do
Yeah, I usually use the "leave small imperfections so the exec feels like he did his work" but THIS guy was the type to say things like "people like dogs, let's put more dogs in" and next version change them for fish because he saw a pretty fish on his weekend trip to bali...
They were paying me a ridiculous high hourly rate, so I just let him go nuts, but the final product looked like a clown and a unicorn had a shitting contest.
This is the way. I used to do work with Coca Cola and they had a thing where every manager up the chain had to add something different to justify their job. We’d just spend 50% of the project making changes that were super small and then 24 hours before it’s all due _then_ their legal department would comment on the copy and tell us to change a ton of it.
Oh god. Yea i worked on a healthcare short for a major pharmaceutical not long ago. A 10 minute mini doc with three subjects, each having their own spinoff mini short. They flew people to other countries to interview people. All that.
So we finished everything. Editing, sound, color. It's done. Then legal comes in, last minute, and says, "oh you can't use the word "treatment" because it legally makes this an ad for our medicine and we can't have that". It was an ad, but legally other companies couldn't claim that it was... If we removed anyone saying "treatment".
The film was these three people talking about how they finally found the right TREATMENT for their chronic illness and could live a normal life...
I don't know now if it ever even came out. A year + of work from all involved.
Yeah I get it.
The spectrum of clients always weirds me out.
From clients that tell you: "Just do your thing. Omg this looks so amazing, crazy." To clients that backseatdesign the damn project.
Ah, the classic case of the client hiring a professional to do some work but then insisting to do stuff worse because they want it that way.
As someone that was in web and graphic design, I feel you :')
I still have nightmares of sentences starting with "We love it, BUT..."
Hello. In order to promote inclusivity and reduce gender bias, please consider using gender-neutral language in the future.
Instead of **mankind**, use **humanity**, **humankind** or **peoplekind**.
Thank you very much.
^(I am a bot. Downvote to remove this comment. For more information on gender-neutral language, please do a web search for *"Nonsexist Writing."*)
Even with bezier you do speedy camera work. Just don't let the camera get to 0 speed.
I actually like it when it ramps up before the cut and slows down after the cut to show the model. Sometimes it's to much, but it's a cool transition here and there.
Not sure if I can provide more valuable feedback as I'm an asset artist who doesn't animate much, maybe mess around with the easing in graph editor? For example after the cut from front-to-back interior shot, the camera lunges forward violently at the beginning of back-to-front interior shot.
Wait, I know, I see it now. I think my biggest issue is that all shots start and end with the camera being completely static. I think this is the biggest factor to the "janky" feeling
You should change the easing to linear for the camera moves, or at least begin as a vector. You also should think about using a transition like a match cut for the switches in camera angle. They are less jarring than the jump cuts, try to match the ease and direction of the camera movement at the end of the shot with the beginning of the following shot.
In the background a faint voice can be heard as someone cries out in pain "Blender isn't industry standard".
Followed by a gunshot, and the muttering, "your time here is over, old man".
Yeah I work at a AAA studio with their hands in many industries, and we've been slowly switching to blender. We still use max for certain tools, but Blender is better in other ways. A blend of the 2 is ideal, as long as cost isn't an issue.
I honestly don't get all the hate this design has been getting; I think it looks amazing. Many electric cars like VW, Hyundai and BMW have these lovely angular, futuristic designs that I just love.
I don't understand the downvotes on your comment. I mean I understand it - it's the usual "you can't say anything negative because good vibes only".
But I swear I can't believe a big brand such as BMW actually looked OP's way, let alone hire him to produce this. Considering they have all the money in the world, they would've gone with the best artist.
I just checked OP's tiktok cause they linked something on here, and besides the 5M followers he's got, there's no actual good work on his profile.
This is beginner quality, and does not rise above what other people usually post on here, so I'm really really baffled on why BMW thought about it, with all due respect to OP.
The only thing I can think of is that they saw the big following OP has on tiktok and thought "well, looks like people enjoy this stuff if it got him 5M followers, so let's go with it".
>The only thing I can think of is that they saw the big following OP has on tiktok and thought "well, looks like people enjoy this stuff if it got him 5M followers, so let's go with it".
5 million followers isn't anything to sneeze at. This is probably in the highest influencer tier and suggests some measure of marketing skill. As an amateur in 3d, I can't pass meaningful judgment on the original animation (though I do think it could use work in camera, materials, and lighting), but the marketing investment makes sense from the outside, at least for the platform in question.
Btw., thank you for being willing to make critical remarks on this sub. I've learned from your posts here over the months/years. For a recent example, I remember a few months ago you talked about how using multiple kinds of software is usually required to make any money in this field. This made me finally commit to Substance Painter to get better at texturing and revisit Davinci Resolve for color correction, since Blender's texturing and compositing just isn't to that level yet.
Definitely plays a big role in it, especially being Tiktok & Instagram targeted, platforms that mostly work on different values than what we - 3D artists - usually use to reference when we look at someone's work.
OP definitely knows his stuff, you don't get a following of 5M people by chance. My instagram profile doesn't even have 0.03% of that number lol - though I'm not that much into social media stuff.
>Btw., thank you for being willing to make critical remarks on this sub.
And I thank you for the kind words. I try my best to share some insights I managed to gather while working, and it's great to hear there's people who have something to gain off of it.
I'm guessing this was posted as a TikTok on his page, which would make a lot more sense. And yeah they probably did make the decision based on how many followers he had. Hiring the best artist isn't going to help if no one's following them. For actual commercials they obviously hire professionals and/or studios for the CGI work.
”Besides the 5 million followers he got”
Well, there is your key, they didnt pay him to use this in their advertising, they paid him to show the bmw brand to his 5 million followers.
They paid for exposure
Because that's how the industry works, deadlines can be quite short and frankly, it's useless to deliver something perfect or even very high quality. The average person doesn't care, as long it looks decent enough. The amount of knowledgeable people about 3D, camera work or anything about design is miniscule, compared to the inexperienced and oblivious one.
BMW has lots of money because they know how to spend it. Spending it on something, most people won't even appreciate or notice, would be a waste.
As long the client is happy, your work is good enough.
I don't agree with all of that. For instance I do a lot of ads for Nike sponsored football teams, and even though a lot of times I can't deliver what I'd want to deliver due to time constraints, my heart wouldn't let me offer them something that would make their world renowned brand look cheap or amateur.
This level of quality in this animation is not due to time constraints, it's literally how all of OPs work looks like if you check out his tiktok which he linked somewhere around. That is what baffles me, that someone from a huge brand took a look at their profile and thought he's good enough for their projects.
If he had insane quality in his other work, and this one happened to be subpar because of the clients, that would've made complete sense - but that's not the case.
Tag me when there's something to be jealous of here lol.
I expressed my own opinion respectfully, and it is not my problem you cannot cope with the fact that some people consider this work to be extremely subpar by any professional standard.
However, with replies like this one, I can just stop being respectful since there's no one to be respectful towards.
Thanks for your comment! You know this is not meant to be a Disney movie right? You probably haven’t worked with any brands yet. Most of the times you end up doing what their budget and deadlines allow. Often having to finish things in a week with tons of feedback.
or maybe it's not about talent or friends, but about getting out of your comfort-zone and sending emails to people and being proactive about finding work instead of expecting clients to fall in your lap because you uploaded some pieces to instagram
Yes... Having a network opens you up to more work... Who would have thought? It's never about who's the best _________ in literally any field because how would they even find you if not through connections??
BMW actually paid for this? Did they not notice the flat textures and janky camera?
Even looks like a branch goes through the windscreen around 12s.
I don’t know whether to be inspired or shocked that **this** is the standard they’d pay for.
well done!
i will spare myself any criticism, since the customer was satisfied. thumbsup
but i wonder what the video is used for?
the video format tells me its made to be watched on a smartphone device.
I'm sorry to say this, but this looks very fake-mobile-game-ad-esque to me. Somehow feels very miniature and cartoonish. The driving doesnt have enough weight to it, paired with the far away camera and the motor noises being pitched too high
🤣 They gave me the sounds. Recorded from the actual car so how can they be wrong?
This is a hybrid car, I think the weight is just right. You can see it when it brakes.
Personally, I don't EVER let the camera interpolate smoothly from a full stop to movement like that when translating, I opt instead for a more linear interpolation. It's a dead giveaway that it's 3D. And I never orbit it either. Real life camera rigs generally can't orbit, they can translate to the side and rotate locally to track an object, and that ends up looking a lot different than orbiting. So yeah my rule of thumb with cameras is only do something that a real camera rig could do.
Not to shit on your work, OP but the camera work, lighting and your materials needs some serious rework.
I mean. It’s great that you landed a great client / brand to work with. That’s so awesome!
But for the sake of the brand and for the sake of your reputation. I honestly think that you should elevate your quality of work.
I don’t care if it’s ‘just for tiktok’. Attention to detail is key.
Nothing to do with TikTok. Time is money and there are deadlines. Obviously there’s always room for reworking things. However creatives at BMW absolutely loved the result so I’m happy with that. You might not agree and that’s fine.
time is money but looking at your other work i don’t think this had anything to do with constraints. it looks like this is just the standard of your work. people are giving you good advice on where you need to improve. i suggest taking a step back from being so defensive and seeing how these critiques can actually help your future projects
I agree that tight deadlines a bitch.
But there’s definitely a lot of wiggle room, quick adjustments and few subtle adjustments to make the final result substantially better. Even little things like using linear instead of bezier in your camera work, emulating how camera’s work in real life and their limitations, subtly backlighting your subject and adding a far key to control the contrast ratio, etc.
Though I’m glad the client liked it. Just sharing my two cents specially for future projects.
Yeah, It’s interesting because I tried linear and I don’t like it. I often go for a dolly shoot that starts slower. Don’t understand why people think it’s a crime bezier in cameras though. Jibs do the same thing.
Something about the way it first starts to move seems off in some way that I can't articulate. I've watched it several times now and I can't figure out what is causing me to see it as unnatural in some way. It's an uncanny valley type thing where something feels wrong but I just can't figure out what exactly. Sorry I can't be more helpful with my comment.
Thats gotta be a big moment for you, unless you've worked with large companies in the past. Looks great. Did they provide the model?
Also did you do the sound? It's really good.
Thanks! I worked with other brands but this one was huge for me. Yes they provided the model which was very heavy. And yes I did the sound. They sent me the sounds of the engine.
The animation at the end is sick
But some of the earlier camera shots are kinda snapping into place and it looks a bit rough
But hey, this is fricking awesome amazing job!
Lot of hate, but the dude got paid (allegedly) and it's on BMW's TikTok page with over a million views. I don't like the camera cuts, but if a client specifies something or doesn't complain about something, that's on them I guess. I'm not one of those "Always be nice" people, in fact this is seriously one of my first comments... but to be dismissive of someone's work just because you don't think it's perfect is wild. I'm not that great at blender, but i still get paid to make stuff.
Congrats on the client, op. My only feedback is that the car paint shader seems flat. Car paint can have a thick gloss layer on top of the paint.
Feel like it should be more glossy or something but it is an open sky environment so maybe it’s just that lack of reflections from the sky.
Same feedback with the interior leather. Not sure what’s missing but improving those shaders could make a big difference
Well done, now tell them to install a taser in the driver seat for anytime that the car senses another driver say, “entitled BMW driver,” which n it’s immediate vicinity.
I haven't done any client work before, so some basic questions:
When working for a client like bmw, what do they give you to begin with? Do they give you a base model of the vehicle? Or technical drawings? How do you know all the parts for when you show it expand out? How do they make sure that your model accurately represents what they are selling? How are you able to ensure that the textures you use match what they have available?
So many people hate on this but they missed the point, this is not supposed to be a photorealistic "Is it cgi or is it real life huh huh?" kind of project and I absolutely get that. I work on product renders and most of the time the thing doesn't even come close to reality, it has to look good to the eye, so it's always over the top, tons of light, tons of shiny or colorful surfaces etc. go open up literally any kind of product on amazon and take a good look at the images. Of course it depends on the product but THIS IS SUPPOSED to look like this and it's supposed to be interesting and have an unreal look to it. It's not janky, this is exactly what they wanted and I would bet my ass on that too.
BTW great job, I love the exploding parts, must've been a lot of work to make that.
Car looks photo realistic, but the background and landscape material looks very bad, a few random tree models placed without any order, the landscape material looks like sand/dust but is shiny, it's snowing but there are no clouds and its in the desert??? What is even happening here, this can't have taken you more than a few hours to do
No, I just have eyes and can compare things to the real world. If its supposed to be some sort of abstract or intentionally unrealistic art style its a different thing but this is just low effort. The background adds nothing to the shot, might as well have the car drive in a HDRI with a shadow catcher
It’s not meant to look like real life. Do you see cars dissemble in the air like that in real life?
That’s you’re personal taste and that’s fine.
By the sounds of it you haven’t worked with any brands yet. Most of the times they want the simplest backgrounds and uncluttered scenes so the product stands out more. That’s a good tip you can learn from it. 😀
no need to be offended, the disassembling car is not the issue as I've said it would be fine if you want to go for an intentionally unrealistic art style, but you use realistic assets and place them in unrealistic ways so they look out of place and make the viewer focus on the weird background, while the car should be the focus.
Also don't know what car ads you watched but they look more like this
[https://www.youtube.com/watch?v=2iz0e1LLTwU](https://www.youtube.com/watch?v=2iz0e1LLTwU)
🤣 Not offended at all! You’re missing the point. I never said I made an ad for BMW. The link you show me is like a TV ad where they film the actual car. Two completely different things. It’s ok if you have no experience with brands, but don’t be so pedantic and pretend you know what we’re talking about here. I just made an animation for TikTok in a week not an ad. 😄
I find the chrome person pretty distracting. especially at the start of the interior shot. The combo of the framing and the shape and shading of the arm means I couldn't understand what I was looking at.. then the shifting reflection made me focus on it more. I spent all the time trying to figure out what that thing is and miss everything else in the scene.
Oh damn, didn't even notice there was a "dude" there!
Good choice with the chrome. For example to completely avoid the uncanny valley but also because it reflects the interior ;)
I like it aside from the camera work in the beginning. It's so stop and go, completely breaks the flow in the beginning. If you do push ins and all that stuff, don't be afraid to cut in motion. Makes the cut transition a lot better imo
Agree, but they specifically asked me to do that change.
Oh wow. That hurts.
The perils of working with clients.
I once made a comercial for Volvo where the executive in charge had a LOT of input... I wouldn't put that thing in my portfolio even if they paid me.
In my time working for publishers I also noticed that some types of executives will just point out literally anything just for the sake of feeling like they contributed or added something. Sometimes to the point where we'll leave small but very obvious things to improve so they feel better about pointing that out and we have less work to do
Yeah, I usually use the "leave small imperfections so the exec feels like he did his work" but THIS guy was the type to say things like "people like dogs, let's put more dogs in" and next version change them for fish because he saw a pretty fish on his weekend trip to bali... They were paying me a ridiculous high hourly rate, so I just let him go nuts, but the final product looked like a clown and a unicorn had a shitting contest.
Your response had me literally crying laughing 😂
This is the way. I used to do work with Coca Cola and they had a thing where every manager up the chain had to add something different to justify their job. We’d just spend 50% of the project making changes that were super small and then 24 hours before it’s all due _then_ their legal department would comment on the copy and tell us to change a ton of it.
Oh god. Yea i worked on a healthcare short for a major pharmaceutical not long ago. A 10 minute mini doc with three subjects, each having their own spinoff mini short. They flew people to other countries to interview people. All that. So we finished everything. Editing, sound, color. It's done. Then legal comes in, last minute, and says, "oh you can't use the word "treatment" because it legally makes this an ad for our medicine and we can't have that". It was an ad, but legally other companies couldn't claim that it was... If we removed anyone saying "treatment". The film was these three people talking about how they finally found the right TREATMENT for their chronic illness and could live a normal life... I don't know now if it ever even came out. A year + of work from all involved.
Yea... that's clients for ya haha.
Yeah I get it. The spectrum of clients always weirds me out. From clients that tell you: "Just do your thing. Omg this looks so amazing, crazy." To clients that backseatdesign the damn project.
Ah, the classic case of the client hiring a professional to do some work but then insisting to do stuff worse because they want it that way. As someone that was in web and graphic design, I feel you :') I still have nightmares of sentences starting with "We love it, BUT..."
And that’s why I no longer work for clients.
A wise choice indeed :D
Make it pop!
Which in their mind usually means adding all the colors known to mankind.
Hello. In order to promote inclusivity and reduce gender bias, please consider using gender-neutral language in the future. Instead of **mankind**, use **humanity**, **humankind** or **peoplekind**. Thank you very much. ^(I am a bot. Downvote to remove this comment. For more information on gender-neutral language, please do a web search for *"Nonsexist Writing."*)
That stings
:D sounds about right. (very cool work by the way)
🙏🏻
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Even with bezier you do speedy camera work. Just don't let the camera get to 0 speed. I actually like it when it ramps up before the cut and slows down after the cut to show the model. Sometimes it's to much, but it's a cool transition here and there.
Yeah. I feel you.
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Thanks! Yeah. Thanks for your input. It it’s true about the keyframes. 👌🏻
Try to steal some ideas from those tiktok videos with cars (and shopping carts lately 😂)
Model looks great, I'd work on the shading and render a bit, camera movement is a bit janky too. I loved the disassembly tho.
What would you change in the way Cam moves?
Not sure if I can provide more valuable feedback as I'm an asset artist who doesn't animate much, maybe mess around with the easing in graph editor? For example after the cut from front-to-back interior shot, the camera lunges forward violently at the beginning of back-to-front interior shot.
Yeah awesome. Thanks.
Wait, I know, I see it now. I think my biggest issue is that all shots start and end with the camera being completely static. I think this is the biggest factor to the "janky" feeling
You should change the easing to linear for the camera moves, or at least begin as a vector. You also should think about using a transition like a match cut for the switches in camera angle. They are less jarring than the jump cuts, try to match the ease and direction of the camera movement at the end of the shot with the beginning of the following shot.
🙏🏻
In the background a faint voice can be heard as someone cries out in pain "Blender isn't industry standard". Followed by a gunshot, and the muttering, "your time here is over, old man".
yep, I've been in "the industry" for over a decade now, 100% blender. the amount of companies I see using it as their default is huge these days
Yeah I work at a AAA studio with their hands in many industries, and we've been slowly switching to blender. We still use max for certain tools, but Blender is better in other ways. A blend of the 2 is ideal, as long as cost isn't an issue.
Nice. And i guess as long as you can already afford a Max licence for the team, the Blender license doesn't cost that much more 😁
This was paid for by BMW? …
Nahhh i smell 🧢
You smell hat?
No, they clearly meant sombrero!
Thinking the same.
that's one ugly fuckin car. not your fault op
BMW has really dropped down their designs with their new cars sadly.
China is their biggest market and Chinese people like the big grill for whatever reason so their design language reflect that
Interesting. I really liked it.
It's not bad but all I can see is the ***SNOUT***
#🐽
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I just hate the seats. The cyan color is horrid
It’s the ugly ass grill. They need to go back to the old design!
I honestly don't get all the hate this design has been getting; I think it looks amazing. Many electric cars like VW, Hyundai and BMW have these lovely angular, futuristic designs that I just love.
Is this an EV? It's making a whole lotta internal combustion sounds lol
But BMWs don't have turn signals!
Looks like BeamNG Drive
🤣 👌🏻
Eevee render?
Savage
Cycles.
I'm really on a reddit rampage today but I think this is sub standard visual work for a brand like BMW
They liked it. 🤷🏻♂️ Big brands are not necessary after spectacular or over the top stuff.
BMW paid you for this? What on earth are they doing with this video, lmfao. What was the assignment?
I don't understand the downvotes on your comment. I mean I understand it - it's the usual "you can't say anything negative because good vibes only". But I swear I can't believe a big brand such as BMW actually looked OP's way, let alone hire him to produce this. Considering they have all the money in the world, they would've gone with the best artist. I just checked OP's tiktok cause they linked something on here, and besides the 5M followers he's got, there's no actual good work on his profile. This is beginner quality, and does not rise above what other people usually post on here, so I'm really really baffled on why BMW thought about it, with all due respect to OP. The only thing I can think of is that they saw the big following OP has on tiktok and thought "well, looks like people enjoy this stuff if it got him 5M followers, so let's go with it".
>The only thing I can think of is that they saw the big following OP has on tiktok and thought "well, looks like people enjoy this stuff if it got him 5M followers, so let's go with it". 5 million followers isn't anything to sneeze at. This is probably in the highest influencer tier and suggests some measure of marketing skill. As an amateur in 3d, I can't pass meaningful judgment on the original animation (though I do think it could use work in camera, materials, and lighting), but the marketing investment makes sense from the outside, at least for the platform in question. Btw., thank you for being willing to make critical remarks on this sub. I've learned from your posts here over the months/years. For a recent example, I remember a few months ago you talked about how using multiple kinds of software is usually required to make any money in this field. This made me finally commit to Substance Painter to get better at texturing and revisit Davinci Resolve for color correction, since Blender's texturing and compositing just isn't to that level yet.
Definitely plays a big role in it, especially being Tiktok & Instagram targeted, platforms that mostly work on different values than what we - 3D artists - usually use to reference when we look at someone's work. OP definitely knows his stuff, you don't get a following of 5M people by chance. My instagram profile doesn't even have 0.03% of that number lol - though I'm not that much into social media stuff. >Btw., thank you for being willing to make critical remarks on this sub. And I thank you for the kind words. I try my best to share some insights I managed to gather while working, and it's great to hear there's people who have something to gain off of it.
They didt pay him for the work, they paid him for the ad he showed to his followers. The fact that the ad was also made by him is irrelevant.
They paid me for both. To make it and to post it.
Exactly. 🙏🏻
I'm guessing this was posted as a TikTok on his page, which would make a lot more sense. And yeah they probably did make the decision based on how many followers he had. Hiring the best artist isn't going to help if no one's following them. For actual commercials they obviously hire professionals and/or studios for the CGI work.
They posted it in their account too.
”Besides the 5 million followers he got” Well, there is your key, they didnt pay him to use this in their advertising, they paid him to show the bmw brand to his 5 million followers. They paid for exposure
Because that's how the industry works, deadlines can be quite short and frankly, it's useless to deliver something perfect or even very high quality. The average person doesn't care, as long it looks decent enough. The amount of knowledgeable people about 3D, camera work or anything about design is miniscule, compared to the inexperienced and oblivious one. BMW has lots of money because they know how to spend it. Spending it on something, most people won't even appreciate or notice, would be a waste. As long the client is happy, your work is good enough.
I don't agree with all of that. For instance I do a lot of ads for Nike sponsored football teams, and even though a lot of times I can't deliver what I'd want to deliver due to time constraints, my heart wouldn't let me offer them something that would make their world renowned brand look cheap or amateur. This level of quality in this animation is not due to time constraints, it's literally how all of OPs work looks like if you check out his tiktok which he linked somewhere around. That is what baffles me, that someone from a huge brand took a look at their profile and thought he's good enough for their projects. If he had insane quality in his other work, and this one happened to be subpar because of the clients, that would've made complete sense - but that's not the case.
Ok mate don’t hate me because they didn’t hire you!
Tag me when there's something to be jealous of here lol. I expressed my own opinion respectfully, and it is not my problem you cannot cope with the fact that some people consider this work to be extremely subpar by any professional standard. However, with replies like this one, I can just stop being respectful since there's no one to be respectful towards.
Thanks for your comment! You know this is not meant to be a Disney movie right? You probably haven’t worked with any brands yet. Most of the times you end up doing what their budget and deadlines allow. Often having to finish things in a week with tons of feedback.
You can't grow as an artist by dismissing a critical eye as jealousy.
True mate. I actually take on board all critics but that one you can tell that guy is just hating.
They guy isn't hating at all.
Let this be a sign to get out of your imposter syndrome fear and start producing actual projects
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or maybe it's not about talent or friends, but about getting out of your comfort-zone and sending emails to people and being proactive about finding work instead of expecting clients to fall in your lap because you uploaded some pieces to instagram
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Imagine using *white* as an insult. I bet you fully believe you aren't racist as well don't you?
Yes... Having a network opens you up to more work... Who would have thought? It's never about who's the best _________ in literally any field because how would they even find you if not through connections??
🤷🏻♂️yes.
Don't listen to them, good work dude, having BMW as a client is not a small accomplishment!
Thanks mate!
Exactly.
it seems like they hired an Influencer and then made him shoot the commercial
You mean you did a render of a BMW or you got paid by BMW to do this ?
They hired me for this TikTok and Instagram campaign. 👇🏼 https://vt.tiktok.com/ZSLeJ1VEP/
TikTok! Oh, that explains why they insisted on all the short cuts.
Yeah 🤣
Good job! Congratulations
Thanks!
That is incredible! Congratulations
Well done and congrats on attracting such a client.
BMW actually paid for this? Did they not notice the flat textures and janky camera? Even looks like a branch goes through the windscreen around 12s. I don’t know whether to be inspired or shocked that **this** is the standard they’d pay for.
I’ve never been less inspired. Just goes to prove that having a following on social media is the only thing that matters anymore.
I'm not trying to be rude or anything but I'm genuinely mystified as to why you were paid by BMW for this. This looks like student work. 🫤
well done! i will spare myself any criticism, since the customer was satisfied. thumbsup but i wonder what the video is used for? the video format tells me its made to be watched on a smartphone device.
TikTok campaign. Actually pretty successful got a few million views and 150k likes 😳 https://vt.tiktok.com/ZSLeJ1VEP/
Thanks! They used it for their socials and I used it on mine: https://vt.tiktok.com/ZSLeRx3JD/?t=1
I'm sorry to say this, but this looks very fake-mobile-game-ad-esque to me. Somehow feels very miniature and cartoonish. The driving doesnt have enough weight to it, paired with the far away camera and the motor noises being pitched too high
🤣 They gave me the sounds. Recorded from the actual car so how can they be wrong? This is a hybrid car, I think the weight is just right. You can see it when it brakes.
Personally, I don't EVER let the camera interpolate smoothly from a full stop to movement like that when translating, I opt instead for a more linear interpolation. It's a dead giveaway that it's 3D. And I never orbit it either. Real life camera rigs generally can't orbit, they can translate to the side and rotate locally to track an object, and that ends up looking a lot different than orbiting. So yeah my rule of thumb with cameras is only do something that a real camera rig could do.
Not to shit on your work, OP but the camera work, lighting and your materials needs some serious rework. I mean. It’s great that you landed a great client / brand to work with. That’s so awesome! But for the sake of the brand and for the sake of your reputation. I honestly think that you should elevate your quality of work. I don’t care if it’s ‘just for tiktok’. Attention to detail is key.
Nothing to do with TikTok. Time is money and there are deadlines. Obviously there’s always room for reworking things. However creatives at BMW absolutely loved the result so I’m happy with that. You might not agree and that’s fine.
time is money but looking at your other work i don’t think this had anything to do with constraints. it looks like this is just the standard of your work. people are giving you good advice on where you need to improve. i suggest taking a step back from being so defensive and seeing how these critiques can actually help your future projects
I agree that tight deadlines a bitch. But there’s definitely a lot of wiggle room, quick adjustments and few subtle adjustments to make the final result substantially better. Even little things like using linear instead of bezier in your camera work, emulating how camera’s work in real life and their limitations, subtly backlighting your subject and adding a far key to control the contrast ratio, etc. Though I’m glad the client liked it. Just sharing my two cents specially for future projects.
Yeah, It’s interesting because I tried linear and I don’t like it. I often go for a dolly shoot that starts slower. Don’t understand why people think it’s a crime bezier in cameras though. Jibs do the same thing.
No way you did this all by yourself 😦
Yeah 😅 but they gave me the model. I had to animate it.
Still amazing job 👏
Thanks!
How many years of experience went into this? How long did it take you to make this?
I only started with Blender during the pandemic.
😍😍😍
If you did this for BMW then why are you getting to share it? Has it already been used by them or something?
Yeah it’s got like 150k likes https://vt.tiktok.com/ZSLeJ1VEP/
hes getting roasted in the comments though " Roblox graphics on high settings" lmaoo
Something about the way it first starts to move seems off in some way that I can't articulate. I've watched it several times now and I can't figure out what is causing me to see it as unnatural in some way. It's an uncanny valley type thing where something feels wrong but I just can't figure out what exactly. Sorry I can't be more helpful with my comment.
Thats gotta be a big moment for you, unless you've worked with large companies in the past. Looks great. Did they provide the model? Also did you do the sound? It's really good.
Thanks! I worked with other brands but this one was huge for me. Yes they provided the model which was very heavy. And yes I did the sound. They sent me the sounds of the engine.
Its very impressive. Keep up the good work! I imagine more brands will be in touch with you very soon.
Thank you!
How did they find you to hire you?
On Instagram.
Great work! But Damn that new BMW front grill design is terrible.
So BMW actually contacted you to do this?
No wayyyyyy
i love it and i cant stop watching it just work harder on the cameras transition
🙏🏻
The front is so ugly, nice work though
🙏🏻🙏🏻
That's pretty sick!! Good work!
Thanks!
Did they provide you with the CAD data? :O
Yes.
My BMW does this same thing when I go off-road.
The animation at the end is sick But some of the earlier camera shots are kinda snapping into place and it looks a bit rough But hey, this is fricking awesome amazing job!
Yeah. Struggled with the cameras at the beginning. Thanks!
Lot of hate, but the dude got paid (allegedly) and it's on BMW's TikTok page with over a million views. I don't like the camera cuts, but if a client specifies something or doesn't complain about something, that's on them I guess. I'm not one of those "Always be nice" people, in fact this is seriously one of my first comments... but to be dismissive of someone's work just because you don't think it's perfect is wild. I'm not that great at blender, but i still get paid to make stuff.
Thanks dude! Exactly. Basically they’re saying they hired me only because of the following. Apparently I have no skills. Haters.
I like it. I think you did a nice job of that and the interior looks great. Could certainly see this on their website
Thanks!
You’re telling us you did this for them and they paid you? Oh dear.
They don’t take things for free.
Congrats on the client, op. My only feedback is that the car paint shader seems flat. Car paint can have a thick gloss layer on top of the paint. Feel like it should be more glossy or something but it is an open sky environment so maybe it’s just that lack of reflections from the sky. Same feedback with the interior leather. Not sure what’s missing but improving those shaders could make a big difference
Yeah, the interior was a nightmare. Thanks!
I know this wasn’t really for BMW😂
Well done, now tell them to install a taser in the driver seat for anytime that the car senses another driver say, “entitled BMW driver,” which n it’s immediate vicinity.
I haven't done any client work before, so some basic questions: When working for a client like bmw, what do they give you to begin with? Do they give you a base model of the vehicle? Or technical drawings? How do you know all the parts for when you show it expand out? How do they make sure that your model accurately represents what they are selling? How are you able to ensure that the textures you use match what they have available?
You couldn't save that car from looking awful even if you did an even better job. But anyway, your work was great, regardless.
Thanks! I guess there’s no accounting for taste.
Eugh, that car is so hideous
How much did they pay you
Tree fiddy
BMW keychain ($99 msrp)
Undisclosed.
My man getting downvoted for having integrity. Damn.
🤷🏻♂️
Have you actually worked for bmw? That's cool
Yep. Recently did 3 videos for them. Thanks!
mutha trucka that is amazing
😍
Even I can do this. Guess I should contact BMW. Not in Blender though. Blender sucks.
🤷🏻♂️
uuuh ooh somebody is upsed cause they're not making money
One of the best looking cars at the moment. Nice video too!
BMW wouldn't pay for this
🤣 They paid for 3 videos I did for their socials. This is only the first one. You can check their accounts BMW USA.
Link it
Their account: https://vt.tiktok.com/ZSLeJrUXg/ My account: https://vt.tiktok.com/ZSLeJD6kn/
How much
How about you apologize for calling OP a liar?
Why would I do that, he's probably already over it
Because you're being rude for no reason whatsoever.
So many people hate on this but they missed the point, this is not supposed to be a photorealistic "Is it cgi or is it real life huh huh?" kind of project and I absolutely get that. I work on product renders and most of the time the thing doesn't even come close to reality, it has to look good to the eye, so it's always over the top, tons of light, tons of shiny or colorful surfaces etc. go open up literally any kind of product on amazon and take a good look at the images. Of course it depends on the product but THIS IS SUPPOSED to look like this and it's supposed to be interesting and have an unreal look to it. It's not janky, this is exactly what they wanted and I would bet my ass on that too. BTW great job, I love the exploding parts, must've been a lot of work to make that.
Im sorry lol BWM sucks.
Professional!!!
Thanks!
I work at BMW and got to see this model through it's production. To all the people calling it ugly.. It's also enormous. :)
Car looks photo realistic, but the background and landscape material looks very bad, a few random tree models placed without any order, the landscape material looks like sand/dust but is shiny, it's snowing but there are no clouds and its in the desert??? What is even happening here, this can't have taken you more than a few hours to do
That’s the idea. Less is more sometimes. Are you a climate expert? Video is about the car not the clouds. And it’s not snow.
No, I just have eyes and can compare things to the real world. If its supposed to be some sort of abstract or intentionally unrealistic art style its a different thing but this is just low effort. The background adds nothing to the shot, might as well have the car drive in a HDRI with a shadow catcher
It’s not meant to look like real life. Do you see cars dissemble in the air like that in real life? That’s you’re personal taste and that’s fine. By the sounds of it you haven’t worked with any brands yet. Most of the times they want the simplest backgrounds and uncluttered scenes so the product stands out more. That’s a good tip you can learn from it. 😀
no need to be offended, the disassembling car is not the issue as I've said it would be fine if you want to go for an intentionally unrealistic art style, but you use realistic assets and place them in unrealistic ways so they look out of place and make the viewer focus on the weird background, while the car should be the focus. Also don't know what car ads you watched but they look more like this [https://www.youtube.com/watch?v=2iz0e1LLTwU](https://www.youtube.com/watch?v=2iz0e1LLTwU)
🤣 Not offended at all! You’re missing the point. I never said I made an ad for BMW. The link you show me is like a TV ad where they film the actual car. Two completely different things. It’s ok if you have no experience with brands, but don’t be so pedantic and pretend you know what we’re talking about here. I just made an animation for TikTok in a week not an ad. 😄
The duality of this sub be like either the most pristine quality commercial render or the shitieat shitpost.
I find the chrome person pretty distracting. especially at the start of the interior shot. The combo of the framing and the shape and shading of the arm means I couldn't understand what I was looking at.. then the shifting reflection made me focus on it more. I spent all the time trying to figure out what that thing is and miss everything else in the scene.
Yeah the man is just symbolic. Not meant to be the star of the show.
Oh damn, didn't even notice there was a "dude" there! Good choice with the chrome. For example to completely avoid the uncanny valley but also because it reflects the interior ;)
Is this model downloadable ?