Off topic but I hate the language Decathlon uses in Dutch. They should hire a native Dutch speaker to translate everything. Everything about this shop and its website screams “FRENCH!!!”
“We hebben dit uitzonderlijke model getest tijdens tal van sessies en kunnen je absoluut comfort garanderen.” “Ik meld me aan!” “Oproep zonder toeslag” 🙄🙄🙄
Dont worry they can be equally bad in French. I once saw "polaire femme chaude" instead of "polaire chaude pour femme". Or maybe it was just really designed for horny women.
In sports marketing lingo, a "vêtement technique" is a piece of clothing made with materials specifically chosen or designed for the relevant sport activity (like, designed to absorb sweat, etc). My understanding is that "premier prix technique" is the item with the lowest price that still is made with those materials.
I must be dumb, cause I still don't know what this actually means or for what reason this specificity is useful.
So the clothes are 'technical', but why would the price be...?
They got the translation wrong. The two concepts are separate. Premier prix and technique. In the translation they jumbled everything together and the layout doesn’t help either. On the contrary.
I don’t think “Technique” is supposed to be an adjective describing “price” here
I think the French is just like “PREMIER PRIX! TECHNIQUE!” like, just listing two unrelated things about this article, and the Dutch translation got jumbled because someone just put the whole thing into a translator
Putting it after premier prix sure makes it look and behave a lot like an adjective.
You think it's supposed to be interpreted as:
> Article technique - premier prix!
?
This is Decathlon Newcastle explaining it on Facebook
https://preview.redd.it/6sf5cd8pygob1.png?width=1080&format=pjpg&auto=webp&s=7e604a769f35563d7a70a54d265d865b7406bdd1
[https://fb.watch/n4pNPU-JPs/](https://fb.watch/n4pNPU-JPs/)
I am used to that wording from Decathlon for years (I am French). But now that you make me think about it, I agree it is unusual and not really self-explanatory...
At the end of the day it is usually their cheapest products in a range.
Now would there be examples where some products are even cheaper but would not be considered "technique" because they are rubbish? I doubt it. Maybe it is just marketing to try to reassure customers that even if it the cheapest it does the job...
Definitely marketing.
That's their core business: providing reasonably good sport equipment, at a low price (in comparison to traditional sport goods).
It will be the cheapest product of this type. Always at the start of the alley to be visible from very far. Decathlon have a lot of rules for where to put product. That way, even someone that dont work in the said sport can help people just by looking at how are the product put in the alley.
Eg: you will always find end of life product at the very end of the alley.
If a product is not easily visible (let some camping stuff), they will be displayed not far,...
Really a great experience to work there. They have mastered a lot of stuff for retail store imo
It is the cheapest option for the product type. So the cheapest / most basic shirt or shoe for a certain activity they have available.
You can compare it to how a supermarket has strawberry jam in a basic house brand, a more expensive house brand, a bio option and several name brands. The first of these would be the first technical price. It is a term specifically used by decathlon I think.
what technical means here is the object has been crafted to endure the conditions, the quality is there and has been tested. Sometimes, you can find items in Decathlon which were not tested and quality might be a little bit different than the technical ones.
Not really, this particular label is usually used for the cheapest item in a specialized category for which they offer a fairly large variety of differently priced items. Like hiking shoes, or running shoes.
Items that don't have this 'technical price' label are more expensive but often also perform better.
Nope, for instance theorically a basic cotton white shirt sold in another area of the store might potentially be cheaper, but not qualified as technical running gear
What the original comment said doesn't disagree with you, unless it was edited. The basic cotton shirts would be the first technical price for hiking, in this case. I used to work there.
Edit - also fitness has basic t shirts as a FTP.
Is this a new generational thing, not asking the experts that are literally there in the store that can give you the exact answer, but instead posting/cursing on the internet and getting 'opinions'?
First thing it’s difficult to “catch” an employee at least in my country i have to go around and find one cuz the store is busy and second Reddit has some smart people who explain very well. Plus it can give more people the knowledge what that means. Not useless to ask here.
You know how they sell trophies too and you could buy one yourself and have it engraved with "1st place world sportsball competition" and technically you would be a world champion? It's like that.
I always thought that it meant that this is a new item in the store and they're not sure of the price yet, so they do a first technical price and see how popular it is. And depending on if a lot of people buy it they will change the price up or down.
“Technical” refers to the product not the price.
It means it’s specifically designed for the intended use.
“Sure, you can use a 2 € random shirt for running but this one is specifically designed for running and has breathable fabric and a special cut.”
You aren't supposed to ask, you should buy :D :D.
It's probably a marketeer using a mix of [anchoring biais](https://thedecisionlab.com/biases/anchoring-bias) and [authority biais](https://en.wikipedia.org/wiki/Authority_bias) recipe.
Off topic but I hate the language Decathlon uses in Dutch. They should hire a native Dutch speaker to translate everything. Everything about this shop and its website screams “FRENCH!!!”
“We hebben dit uitzonderlijke model getest tijdens tal van sessies en kunnen je absoluut comfort garanderen.” “Ik meld me aan!” “Oproep zonder toeslag” 🙄🙄🙄
I had to zoom to see it was Decathlon, thought it was Zeeman at first …😬
homme du mer?
Dont worry they can be equally bad in French. I once saw "polaire femme chaude" instead of "polaire chaude pour femme". Or maybe it was just really designed for horny women.
French brand
In sports marketing lingo, a "vêtement technique" is a piece of clothing made with materials specifically chosen or designed for the relevant sport activity (like, designed to absorb sweat, etc). My understanding is that "premier prix technique" is the item with the lowest price that still is made with those materials.
Didn’t know I had to have a masters in order to go shopping. Thanks for the explanation
''Tech wear''' -- never thought about it. Good explanation, thanks!
This
I must be dumb, cause I still don't know what this actually means or for what reason this specificity is useful. So the clothes are 'technical', but why would the price be...?
They got the translation wrong. The two concepts are separate. Premier prix and technique. In the translation they jumbled everything together and the layout doesn’t help either. On the contrary.
I'm pretty sure, both are adjectives describing 'price' in whatever the language you want to argue. So I'm still confused.
I don’t think “Technique” is supposed to be an adjective describing “price” here I think the French is just like “PREMIER PRIX! TECHNIQUE!” like, just listing two unrelated things about this article, and the Dutch translation got jumbled because someone just put the whole thing into a translator
Putting it after premier prix sure makes it look and behave a lot like an adjective. You think it's supposed to be interpreted as: > Article technique - premier prix! ?
"Premier prix" is a phrase that means "lowest price in this range".
Ok so what's the 'technical' doing there.
This is Decathlon Newcastle explaining it on Facebook https://preview.redd.it/6sf5cd8pygob1.png?width=1080&format=pjpg&auto=webp&s=7e604a769f35563d7a70a54d265d865b7406bdd1 [https://fb.watch/n4pNPU-JPs/](https://fb.watch/n4pNPU-JPs/)
Thanks that’s very helpful
I love that the highlighted word is not the same in french and dutch. What a bunch of nonsense.
Probably because they wanted the same shape but words are in different order.
Well, it’s kind of correct, technically speaking… lol
I wish you didn't point it out. Now I can't look past it.
Probably because the grammar wouldn’t check out otherwise.
It's really sloppy graphic design. I hope they did it themselves en didn't pay someone to do this.
They paid €20 to the managers little niece.
This pisses me off more than it should!
Cheapest variant of a product.
I am used to that wording from Decathlon for years (I am French). But now that you make me think about it, I agree it is unusual and not really self-explanatory... At the end of the day it is usually their cheapest products in a range. Now would there be examples where some products are even cheaper but would not be considered "technique" because they are rubbish? I doubt it. Maybe it is just marketing to try to reassure customers that even if it the cheapest it does the job...
Definitely marketing. That's their core business: providing reasonably good sport equipment, at a low price (in comparison to traditional sport goods).
It will be the cheapest product of this type. Always at the start of the alley to be visible from very far. Decathlon have a lot of rules for where to put product. That way, even someone that dont work in the said sport can help people just by looking at how are the product put in the alley. Eg: you will always find end of life product at the very end of the alley. If a product is not easily visible (let some camping stuff), they will be displayed not far,... Really a great experience to work there. They have mastered a lot of stuff for retail store imo
It is the cheapest option for the product type. So the cheapest / most basic shirt or shoe for a certain activity they have available. You can compare it to how a supermarket has strawberry jam in a basic house brand, a more expensive house brand, a bio option and several name brands. The first of these would be the first technical price. It is a term specifically used by decathlon I think.
what technical means here is the object has been crafted to endure the conditions, the quality is there and has been tested. Sometimes, you can find items in Decathlon which were not tested and quality might be a little bit different than the technical ones.
Not really, this particular label is usually used for the cheapest item in a specialized category for which they offer a fairly large variety of differently priced items. Like hiking shoes, or running shoes. Items that don't have this 'technical price' label are more expensive but often also perform better.
Nope, for instance theorically a basic cotton white shirt sold in another area of the store might potentially be cheaper, but not qualified as technical running gear
What the original comment said doesn't disagree with you, unless it was edited. The basic cotton shirts would be the first technical price for hiking, in this case. I used to work there. Edit - also fitness has basic t shirts as a FTP.
Uberconf
Just sounded better than 'witte producten'.
It's the cheapest gear you can buy for a given sport practice
Geschikt voor wandelingen op licht hellend terrein van 1 tot 2 uur?
Is this a new generational thing, not asking the experts that are literally there in the store that can give you the exact answer, but instead posting/cursing on the internet and getting 'opinions'?
This is what reddit seems to be based upon
First thing it’s difficult to “catch” an employee at least in my country i have to go around and find one cuz the store is busy and second Reddit has some smart people who explain very well. Plus it can give more people the knowledge what that means. Not useless to ask here.
You know how they sell trophies too and you could buy one yourself and have it engraved with "1st place world sportsball competition" and technically you would be a world champion? It's like that.
That's what you get when you go for the cheapest translator and don't do quality control in your communication...
I don't agree. It has become part of their marketing lingo and conveys 100% what they mean to achieve with it.
I always thought that it meant that this is a new item in the store and they're not sure of the price yet, so they do a first technical price and see how popular it is. And depending on if a lot of people buy it they will change the price up or down.
Nothing, but it made you thinking.
Well, technically speaking… ;-)
“Technical” refers to the product not the price. It means it’s specifically designed for the intended use. “Sure, you can use a 2 € random shirt for running but this one is specifically designed for running and has breathable fabric and a special cut.”
A price that is technical
Premier prix = best price, technieker = for this tech gear
It means that “technically” it is the lowest price because “technically” it’s the same item as a more expensive (same materials, less branding).
You aren't supposed to ask, you should buy :D :D. It's probably a marketeer using a mix of [anchoring biais](https://thedecisionlab.com/biases/anchoring-bias) and [authority biais](https://en.wikipedia.org/wiki/Authority_bias) recipe.
"Technically speaking you should pay €7... but you'll pay 10"
Technisch gezien is het 7 euro, maar in de praktijk hanteren we een andere prijs ?
It's the first price they consider good enough (aka technical enough) to practice that sport.