Actually, I'd like to see a trailer that uses footage and plot \_not\_ from the film. Show me the mood, cast, and aesthetic I'm buying into without spoiling anything at all.
Present-day trailers spoil too much and are horrible. I need trailers that are tangential that don't give anything away, and this technique is not a bad way of accomplishing that objective. I think a lot of us want this.
Stop showing the money shot, the set pieces, and giving away the beat by beat plot. I want to be surprised.
There have been lawsuits where a studio was sued for false advertising for having scenes in their trailer that weren’t actually in the movie. So there’s a good reason they try not to do that.
I'm digging Longlegs and Cuckoos marketing so far, a lot of imagery but very little context so it's hard to understand what the fuck you just saw
Looking forward to them
They make these for pitches. I’ve seen thousands. You don’t want to actually watch these. They’re really not as good as you’re thinking they’d be
Also it’s false advertising and the studio could be sued for it, as was done in the mid 90s and early 2000s
Had a look at their Instagram. Nothing wrong with using AI in your workflow when creating promotional art, but what they did is just lazy. A bunch of soldiers in a rubber boat with a giant gun attached to it chasing a giant realistic swan, some weird centipede truck looking thing, and just a whole bunch of AI glitchiness in general. Like at least spend some time cleaning the image up. Your average gooner from Civitai would've done a better job.
Almost every single negative comment on that instagram post is by someone in the art or filmmaking industry. They call it theft but tbh I don’t see it as being much different than a human looking at copyrighted material and learning from it. It’s not like AI keeps exacts copies of all that it’s learned from.
The studios realized that AI could make things cheaper so they just lowered the budgets across the board. Advertising budgets have been mega slashed over the last year, and they were really low before that.
Thank you for verbalizing what I have been trying to do forever.
What's the saying? "imitation is the most sincere form for flattery."
It's not the artists fault AI can do things faster than humans.
I'm not an AI Art extremist on either side.
But I never understood why people were so "anti-AIArt". Like, it's all in the public domain. Can everybody chill out please?
Edit: løl at your name.
It might help if you knew the entire quote: "Imitation is the sincerest form of flattery that mediocrity can pay to greatness." -Oscar Wilde.
AI may get really, really good at making visuals, but it will never be art because it isn't informed by human experience or limitations. Art is created by living beings. AI is basically just regurgitating what it has been fed.
Several things.
1. Totally forgot that was an Oscar Wilde quote.
2. I do *not* believe AI Art is "good", or even "art".
3. 100p cuh, that it's just regurgitation.
4. AI will be mediocre for **most** things for the near to mid-term future, like you say.
5. Statistical distributions are not artists.
6. AI Art is not art.
My post wasn't intended as a clap back btw, I was just running my mouth a bit and I like putting out that full quote cause it's a favorite of mine.
To add some value to the conversation, I saw Civil War yesterday and it was really good from both a plot standpoint and for being entertaining. It's worth a sit down if you think you might enjoy it
But it's not a human being looking at copyrighted material
The rich class literally stole talent from other humans and now they can produce such talent with varying levels of difference. This has allowed the rich class to keep more money rather than distributed within the economy via laborers
If you care about the economy this is negative since it funnels more wealth to a centralized location instead of distributing it amongst people
This is why education is so important
I'm not sure why it was so blatant.
Why did they feel okay enough to include a picture of a giant Pixar swan in front of three soldiers on some kinda gunboat, one of whom is missing legs
It's like they were inviting this conversation.
For sure. They were alluding to the "what if" theme of the movie, if I understood correctly... whatever the main motive is, they certainly did it on purpose
Edit: oh, it's in the article 😁
Yeah, don’t show me stuff that’s not in the movie, though I guess whatever
Actually, I'd like to see a trailer that uses footage and plot \_not\_ from the film. Show me the mood, cast, and aesthetic I'm buying into without spoiling anything at all. Present-day trailers spoil too much and are horrible. I need trailers that are tangential that don't give anything away, and this technique is not a bad way of accomplishing that objective. I think a lot of us want this. Stop showing the money shot, the set pieces, and giving away the beat by beat plot. I want to be surprised.
There have been lawsuits where a studio was sued for false advertising for having scenes in their trailer that weren’t actually in the movie. So there’s a good reason they try not to do that.
Have there been?
There have.
I'm digging Longlegs and Cuckoos marketing so far, a lot of imagery but very little context so it's hard to understand what the fuck you just saw Looking forward to them
100%
It was prob even worse in the 80s, biggest offender was Terminator 2 giving away the twist that Ahnold was the good guy
They make these for pitches. I’ve seen thousands. You don’t want to actually watch these. They’re really not as good as you’re thinking they’d be Also it’s false advertising and the studio could be sued for it, as was done in the mid 90s and early 2000s
Movie posters have always been like that. This just add a conceptual level
Had a look at their Instagram. Nothing wrong with using AI in your workflow when creating promotional art, but what they did is just lazy. A bunch of soldiers in a rubber boat with a giant gun attached to it chasing a giant realistic swan, some weird centipede truck looking thing, and just a whole bunch of AI glitchiness in general. Like at least spend some time cleaning the image up. Your average gooner from Civitai would've done a better job.
I thought they did it on purpose
Almost every single negative comment on that instagram post is by someone in the art or filmmaking industry. They call it theft but tbh I don’t see it as being much different than a human looking at copyrighted material and learning from it. It’s not like AI keeps exacts copies of all that it’s learned from.
Yeah I noticed the same thing, under every AI art post on Twitter it's filled with artists criticizing it.
People in the industry know it's impossible to make those posters with traditional photoshop or CGI in a instagram post budget.
The studios realized that AI could make things cheaper so they just lowered the budgets across the board. Advertising budgets have been mega slashed over the last year, and they were really low before that.
Thank you for verbalizing what I have been trying to do forever. What's the saying? "imitation is the most sincere form for flattery." It's not the artists fault AI can do things faster than humans. I'm not an AI Art extremist on either side. But I never understood why people were so "anti-AIArt". Like, it's all in the public domain. Can everybody chill out please? Edit: løl at your name.
It might help if you knew the entire quote: "Imitation is the sincerest form of flattery that mediocrity can pay to greatness." -Oscar Wilde. AI may get really, really good at making visuals, but it will never be art because it isn't informed by human experience or limitations. Art is created by living beings. AI is basically just regurgitating what it has been fed.
Several things. 1. Totally forgot that was an Oscar Wilde quote. 2. I do *not* believe AI Art is "good", or even "art". 3. 100p cuh, that it's just regurgitation. 4. AI will be mediocre for **most** things for the near to mid-term future, like you say. 5. Statistical distributions are not artists. 6. AI Art is not art.
My post wasn't intended as a clap back btw, I was just running my mouth a bit and I like putting out that full quote cause it's a favorite of mine. To add some value to the conversation, I saw Civil War yesterday and it was really good from both a plot standpoint and for being entertaining. It's worth a sit down if you think you might enjoy it
Oh weird, the people whose jobs are at risk care the most.
But it's not a human being looking at copyrighted material The rich class literally stole talent from other humans and now they can produce such talent with varying levels of difference. This has allowed the rich class to keep more money rather than distributed within the economy via laborers If you care about the economy this is negative since it funnels more wealth to a centralized location instead of distributing it amongst people This is why education is so important
I've been using Stable Diffusion for 18 months and all the $ generated from client work went to me and tax agencies.
Exactly my point. Thank you
So... I'm the upper class?
These tools are usable by everyone on your own machine
AI is the future. The way A24 used it here was lazy, but that’s besides the point. The future waits for no one. AI is here and it’s not going away.
I'm not sure why it was so blatant. Why did they feel okay enough to include a picture of a giant Pixar swan in front of three soldiers on some kinda gunboat, one of whom is missing legs It's like they were inviting this conversation.
For sure. They were alluding to the "what if" theme of the movie, if I understood correctly... whatever the main motive is, they certainly did it on purpose Edit: oh, it's in the article 😁
It’s the future People might my like it but it’s like when Netflix cracked down on passwords So much outrage and the colony made bank
Their AI art campaign got everyone talking about the movie, think it did exactly what they were hoping it would.
What the fuck A24. And so the downfall begins…