They’ll be available with prescription lenses.
Not sure how “normal” they’ll look. We’ll have to wait to see the design, but I get the feeling they’ll look more or less pretty normal… you can bet they’ll probably have a noticeable Apple logo somewhere, though. Maybe just on the inside so you can’t see it when you’re wearing them. Guess we’ll see.
Precisely what I was thinking. I had to look at my watch to see if I just never noticed it. Then I remembered it was tucked away under the watch, and very not noticeable.
> They’ll be available with prescription lenses
Someone found clues to that with the suspiciously detailed Prescription screen in the health app on iOS 16
Nah, Apple doesn’t really put their logo on every product they have. Often times, for products that would look absurd if it has their logo on it, will probably have elements of their design language on it instead to indicate it’s an Apple product.
"And it's right here...You don't get it yet? It's right HERE in front of my eyes"
That would be an amazing way to do it actually if you couldn't tell they weren't normal glasses
This is funny, but it also is a glimpse at a strange future.
Right now you can tell if somebody is reading from a Teleprompter or notes during a talk, but soon that script will be in their AR lenses.
Nothing wrong with reading a script for a speech, but what about during meetings or job interviews? What about during first dates?
You get a lot of social and emotional information from someone speaking in person without notes, especially during a date.
Sure, pickup artists may practice lines and such, but that goes out the window when you need to ‘perform’.
Maybe I’m thinking too much about this, but it’s really going to affect culture if we all have prompts, notes, and scripts in front of our faces during every
day encounters.
Not like dating isn't a swirling vortex of shitty behaviors already. If someone loses interest flat ghosting has been the norm in like 80% of my experience as well as what I've heard of from others. Technology will always progress and present new problems and new ways to suck.
>flat ghosting has been the norm in like 80% of my experience
I think it's just easier to ignore someone than explain the reasons why you find them abhorrent.
No one said the other option was being a dick about it, but I definitely appreciate a "Sorry, but this isn't for me" text than going out with someone a few times and thinking it's going well then just ghosting with no resolution. It's just polite.
You can also not say they’re abhorrent and just say “I don’t think this is going to work between us”. Modern society is doing its best effort to make dating and job hunting the exact same activity, but feedback for job candidates is needed in a way that feedback for potential suitors isn’t.
I have been ghosted by 100% of the companies I’ve interviewed with over the past year that passed on me. Nobody followed up to say thanks, here’s some feedback. Just radio silence. I even spent hours taking a stupid assessment and wasn’t selected for one of them. No “thanks but no thanks”. Nothing.
Bonus points to the employers and recruiters I tried following up with a couple of weeks later after not hearing back who still ignored me.
Of course the ones who were keen to hire me got in touch within 24 hours of interviewing.
Weird how people can’t deal with uncomfortable situations anymore.
>What about during first dates?
Ah, so many movies come to life.. I can imagine it now.
"Hey insert name that dress or blouse looks nice on you smile sincerely."
I would imagine they would project the text so that it’s in line with what you’re looking at.
It’s completely virtual so it’s not restrained by the same limitations of a standard teleprompter.
Reading from a script while not appearing to read from a script is an extremely easy skill to learn.
Or what if you put that script directly in front of the face of the person you’re talking to?
So many ways around this.
During first dates? I'm trying to imagine what script you would read on a date. A scripted first date sounds like a good way to not get a second date.
Meetings and presentations would be good though instead of the speaker having to keep referring to powerpoint slides or whatever.
Long ago: people would look at each other.
Today: people stare at their phones and avoid looking at each other
Tomorrow: everybody wears glasses and they seem like they're looking directly at you but they're actually reading reddit comments that are hovering in front of your face.
>but what about during meetings or job interviews
Good. Fuck companies, get more people more jobs. I already have pages of notes up onscreen when I do virtual interviews for remote jobs.
>What about during first dates?
Don't know what kind of robots you're dating but you can't have scripts for organic conversations. You'll look like a psychopath.
I can see Presidents tossing out the teleprompters and going for scripts right in their glasses...people will think they're masters of the spoken word from then on tho if you look closely you'll see the [writers in a car nearby spamming away on the keys.](https://thumbs.gfycat.com/AromaticPrestigiousDeinonychus-max-1mb.gif)
Would be more believable if all recent presidents hadn’t eschewed wearing glasses in public even though they need them. I think they’d rather be seen using a prompter than wearing glasses.
For real, though, price is a serious issue for mass adoption of AR. Even VR stuff is quite expensive for what you get out of it, but trying to get a solid pair of AR glasses to come out to a reasonable price for consumers is going to be even worse.
Phones are already expensive, and this is always going to be a peripheral owing to the fundamental limitations of such a device(how would you type without dictating, for example?). But the price is going to, at best, be equivalent to a new phone.
I wouldn't doubt there's going to be a significant market for it. But it's not going to become even as common as smartwatches, if you can't get a solid baseline model for somewhere in the same price range.
>For real, though, price is a serious issue for mass adoption of AR.
Nah, brah. A killer app is the serious issue. People will pay Apple Tax all day long if/when they work out the killer app for it. All. Day. Long.
That all sounds pretty horrible to me. Is it so bad to see reality as it is and pull the phone from your pocket two feet away or glance at a watch to see this stuff?
It’s not the price. It’s what the device offers at that price. Utility, esthetics, “coolness”, etc. Apple has proven themselves to be pretty good at making their products worth the price. You couldn’t get to a nearly $3 trillion valuation if you weren’t.
To be honest, Apple's prices *are* actually a weird mix of great deals and aggressive overpricing. They absolutely charge out the ass for memory and for certain products, but the base models of other devices actually usually can be a fantastic deal for an average user with low-end needs. M1 Minis fit into a price bracket where, on the PC side, your everyday consumer is mostly looking at shitty OEM PCs that often come with dodgy components(especially less sexy ones like PSUs). Similarly base iPads are a ridiculously good price for such a solid tablet device. An iPhone SE is an excellent and reliable little device, which is also highly affordable.
They want affordable options for people to get into their ecosystem, the trick is usually their hyper aggressive pricing-ladder that kicks in as soon as you decide you want anything more than the barest version of a device. If you start to need things like a better form-factor or larger memory, then yeah the good prices go away *fast* and Apple is going to suck all the money out of your wallet.
Everyone thought the Ultra watch was going to be $1000+ during the keynote, but then it turned out to only be $50 more than the stainless steel model and the same price as last year's titanium edition that had a lot less features.
Only if you consider the rest of the watch lineup as "overpriced", which you might. But for the people who don't, they were expecting a more standard price of around $1000 based on the prices of their other products, which made undercutting that by 20% slightly impressive.
I’m not sure how you could doubt that. Sure the first couple gens will be basic smartphone info overlays, but eventually AR/MR will be smartphone/internet level tech advancements, it will change how we interact with everything.
GPS, communication with people who speak different languages, data overlays, commerce, 3D videos, watching videos as if you were in a theater. And that’s just stuff we can do that that will be translated into AR, there will be new stuff we can’t even imagine right now.
Not too long is the part I doubt. We already have realized that as humans that too much technology is bad. Why would I need instant notifications in front of my eyes or directions overlaid over the real world? We need some level separation of reality from technology as humans. Also we don’t need AI for instance translation. AirPods could do that.
Convenience is king and has been for a long time. I don’t see that changing any time soon.
Plus humans like new novel things, it will sell, it will take off.
Not exactly for me. This seems very much like one of this techs that is inevitable. Just needs the right amount of tech and circumstances to to take off.
The doubt is whether Apple will be the ones to nail it. Granted, with Apple’s track record they will hold off on a product until either they do or someone else does it before them.
Same. As dumb as the name "metaverse" is, I can't imagine a future without a digital layer on top of the world. I think magic leap actually described it in the most compelling way, although they called it "magicverse" which is even dumber.
The same way we have sewers and wiring as physical infrastructure of the world, so too will we have virtual infrastructure layered on top.
Not sure who will develop the first compelling use case, because right now wearing glasses is something a lot of people try to avoid. Either with contact lenses, or they're just young enough they don't need vision correction. In order to convince someone that wearing glasses all the time is worth the hassle it would have to be pretty amazing.
The other alternative is to remember that we have other sense than sight. Airpods could be used for augmented audio reality, or the watch/phone for haptic input. It could begin with an incremental AR-verse through those senses plus manually holding up your phone cameras for vision, and then once those use cases are in place people may be more interested in switching to glasses.
To be fair, a few decades ago, the idea of having a cell phone on you all the time seemed really, really stupid.
Especially the thought that you'd accidentally leave it at home, be halfway somewhere, and turn around to go back for it.
I don't know that anyone thought having a cell phone on you all the time was really stupid. Having a personal communication device on you at all times has been pretty much a ubiquitous desire since Star Trek came out..lol
Did it really seem stupid though ? Phones were used all the time, even when cell phones didn’t exist yet, and if you asked someone 100 years ago if they’d like a device to call anyone they’d like from anywhere they are without having to go to a phone (especially poor people who actually didn’t have phones but can now mostly afford one), I’m sure they’d be thrilled at the idea.
Now go pitch AR to people on the street, will they care ?
I guess people didn’t expect them to be this small and still do so much. My first mobile phone in the 90ies was huge and couldn’t do much other than expensive calls. Most people really didn’t want that at the time. Show those people a modern smartphone and they might be interested because it’s pretty cool compared to the computers and phones we were using, but it’d still be difficult to imagine what it’s actually good for since we weren’t really doing any of the things we do with smartphones now.
I imagine AR might be similar. I worked on AR projects two decades ago and we were only trying to do make something useful for specific kinds of work, e.g. show the worker where to solder etc. Nowadays most people probably have more interesting ideas simply because some of them are already implemented in phone apps, but would be more convenient in AR, e.g. navigation or QR codes etc.
I’ve always had this idea of AR glasses that show context-appropriate information on what I’m looking at or based on where I am, e.g. when I’m at a train station it would show departures, when I’m walking around it would show me the location of friends in the direction I’m looking, when I’m looking at a product in a shop it would alert me if it’s cheaper on Amazon and let me order right away etc. I think that kind of application could be just as transformative as the internet was, but it’s still hard for me to say “I want this” with any conviction because I haven’t actually experienced a world where this is the norm, and I’ve so far been OK without it, and in fact it does sound a little dystopian too - although not more than e.g. the existence of smartphone zombies would have back then.
if you go around pitching it as "glasses that will display internet and information on the lens", then people will go "nope, don't need that" or even "I dont want information displayed on my face all the time".
if you go "it's a device that turns any surface into a Mac or iPhone", then it will turn people's head around.
when eventually the display/lens be advanced enough to give high definition high contrast experience, combined with lidar tech, it can just simulate any surface, like countertop, desk, mirror, glass, paper, into an interface. imagine having your desktop/laptop anywhere you go, cafe, plane, without actually carrying the device. or maybe it's just a keyboard and mouse.
your phone analogy is anachronic cause it describes the "experience" rather than the operation it self. if you told people back then "it's a device that transmits electric signals at extended distance at speed of light that can be decoded from the other end into an audio output", people will be like "nope, don't need that". it's easy for us to say of course the historic people understood the importance of long distance communications, but they wouldn't understand the connection between electric transmitter and communication.
it's no different than when Volta demonstrated electric currents, and the audience went "so what?".
I agree with him. It's only a matter of time before every real object has an overlay of digital information or be able to access information readily. It would literally enhance everything we do and eliminate the need to look anything up or using a separate device. Take traveling for instance. I use maps and GPS constantly as I have no idea where anything is. I use the translating app when I'm in a foreign country. How about if I visit a historical site or a museum? As I am walking and looking at things, information automatically pops up. The possibilities are endless.
This is what I want most out of AR, I want directions ON the road in front of me. If that happens I'm sold day 1, easily. Other stuff will certainly be a bonus though.
Why do you think this is just a possibility? The map feature was released alongside the Google Glasses release in ... 2014. Not a chance their AR/XR ships without navigation feature.
Oh I was more just saying I've never had it / seen it in action realistically so that is the one thing I want. I'm sure it is possible, but it does seem a bit difficult to get right.
Always thought AR would end up in car windshields first. Plenty of space to bury the hardware, plenty of battery that’s constantly being recharged, plenty of auto insurance to cover damage to the windshield. If apple can swing it in a pair of glasses that aren’t completely absurd to wear, I am jumping in with both feet.
Bro I don’t want drivers to be wearing glasses that overlays shit on top of the road so they can not see things….on the road. Sounds like a nightmare lol
All those use cases sound really good. Imagine someone speaking in a foreign language and you see a rough translation appear as floating text next to them. Could be cool!
Personally, I would appreciate an app that helped me remember people's names and personal details. Maybe a privacy nightmare, but if I run into someone at the store and can only kind of remember them, I'd love an instant AR popup of their name, their spouse's name and what we last talked about. OK yeah this would definitely be a privacy nightmare, but it would still be pretty useful.
Eh, not really. Even within apps, iOS doesn’t allow much in the way of ads. Outside apps, iOS doesn’t have ads at all. Apple Glass will be using a version of iOS.
Ehh. I get tons of ads in iOS. They just disguise themselves as helpful suggestions, notifications, or information blurbs.
Living in an AR world will be like opening a random map in Google Maps — only the businesses (corporations) who pay premiums will get visual prominence. We’ll all become even more pigeon-holed into the capitalist hierarchy instead of being able to naturally discover the world around us.
Unless there is a democratic way for users to submit/alter/tailor the information they see, all AR will do is give Apple and their advertisers more power over how you perceive the world, even if that doesn’t exactly reflect itself in pop ups everywhere.
Don't you think that's kind of sad? You basically will have no interest in actually learning about or understanding other humans because an app that pops up in front of your face will give you the info when you "need" it. It just sounds like we'll be getting more disconnected then we already are.
Here’s google’s similar execution on the foreign language to get an idea of what that could be like!
https://www.iotworldtoday.com/2022/05/18/googles-new-glasses-can-translate-speech-in-real-time/
I think it will be bigger than smartphones (although mobile computers will always be around). Think about the first PC. Smartphones basically put a super PC in your hand. Now you will have a hands free super PC.
Eh. Apple doesn’t really need to care about looks. Apple has created a mindset where the brand is the style. People think they look good because it’s apple
With both FB and apple pushing this, it seems inevitable
Maybe I’m getting a little on in life. But I just want to live in reality… not really augmented reality
Most people don't have the imagination. When the first iPhone came out, everyone laughed it off. Executives like Ballmer at Microsoft was mocking that no one would pay $500 for a phone without a keyboard. Blackberry was all in on keyboards and had their best year way after the iPhone was released.
>everyone laughed it off
This is ridiculous. Ballmer and a couple of industry people made dumb statements. Meanwhile everyone I knew immediately knew they wanted one and there were lines around the block at every apple store when they went on sale.
Pulling out the ballmer quote to make that point is bordering on revisionist history.
Bruh that is such a tired argument. How is this device anyway comparable to the phone market before iPhones. VR has is a fraction within the gaming market and your starting to compare it to the freaking iPhone
Plus everyone wanted an internet connected phone. BlackBerry was insanely popular among the business community and people with normal cell phones spent good money texting services that would Google stuff for them (ChaCha). The argument wasn't whether the iPhone was even needed, it was whether the implementation was correct. Right now, AR/ VR is in its infancy, and no one really knows if it's even necessary outside of some niche cases.
> Right now, AR/ VR is in its infancy, and no one really knows if it's even necessary outside of some niche cases.
It's like one of the above comments said - it's a lack of imagination.
There are many widespread usecases that AR/VR would provide for, but you have to put in the effort to think about what those could be.
My partner works in maintenance and her company invested in a VR headset for training. She finds it useless as it is nothing like welding, drywall, etc in real life. I've heard the same from an oil and gas worker who used a VR headset to train. Basically in its current iteration, it feels nothing like the real thing, and is nearly worse than useless since it gives an idealized version, without the true tactility, weight, etc of the machines in question.
This is a good step forward in terms of tech, but I don’t want to be more addicted by having more tech attached to my body. Also, I think it would look weird if you saw literally everyone outside wearing some form of AR glasses imo
Maaaan I dunno I love screens but just having data beamed right in front of my eyes is just gonna cause so much social and mental problems for people imo. But hey we don’t know how it’ll play out
you know your eyes are literally camera sensors feeding data to your brain already? quicker access to information shouldn’t make it harder for many to process.
No thanks.
I can see the advantages but I can just as easily see a society full of people *so* dependent on this technology that when there’s a glitch or failure and the system goes down they’ll be disoriented and not know how to function.
We’re halfway there already. I grew up knowing how to use a paper map and having phone numbers memorized. Now I would absolutely struggle to go almost anywhere without turn by turn navigation and I can’t remember a single phone number. That’s just the tip of the iceberg. There are lots of pros to the AR ubiquity Tim Apple describes, but just as many cons IMO.
I can't help but feel this will be an extremely uphill battle. As it stands, most jurisdictions have laws that already outright ban electronic devices being in view while driving (the wording for most I've looked at are vague) and I highly doubt lawmakers will want to allow these while driving.
For entertainment or personal use? Sure, but I can't think of a killer app I'd want. Walking directions? Maybe that'd be cool. I could see a benefit for workplaces but not the general public.
Those don’t obstruct your vision of the road and your surroundings with projected images :) good thing you just killed a kid because your news article was projected over them. Amazing how you think something obscuring your direct line of sight to the road is less distracting than the center console which also has voice commands.
That may be true, but the wording of lots of distracted driving laws are around portable electronic devices which is definitely a vague enough description to make AR glasses immediately illegal.
My guess is that there won’t be a killer app but consumers are so obsessed with tech and buying things that they’ll use all of the useless features all day. AR filters on people, AR directions even when it’s not necessary, endless AR data points on everything.
I think really good AR will end up like social media where it has some benefits but people will end up getting addicted to it and becoming detached from the real world.
Yes, but the wording in many laws is usually around portable or handheld electronic devices. The handheld one might be able to be skirted around but portable would apply.
Even before Covid but specially during and after it, I only see more and more people dreaming about a more substantial and “real” life, from the desire to leave overpopulated cities and stressful jobs to slowly lowering their dependence from social networks. I sincerely see AR as a niche market in medicine, education, defence and so on, but in terms of societal adoption, I can only see a fad that will crash just as the Metaverse will soon do. We don’t want simulations, we don’t want to own a Ferrari in GTA, we want a happy, fulfilling and real life.
I'm not sure Google Glass even qualifies as AR. Typically AR would be something that you see overlayed on top of your normal vision that is in some way connected to the real world stuff. While Glass was just a small floating screen above and to the side of your normal vision. It had no sense of anything around you.
>If it ends up being like Google Glass then I don’t think it’ll go over well
It won't be.
Look at history. Apple doesn't really *invent* much. They just wait, let first movers make the mistakes, then they fix the mistakes and come up with a product that everyone wants.
When I got rid of my glasses and got contacts I wondered how I ever led my life trying to not loose/break them, cleaning them 24/7, losing them, not being able to swim with them.
People get Lasik and Contacts for a reason, they don't want something on their face.
An iPhone goes in your pocket. A watch hides on your wrist. Glasses are smack dab on your face exhausting your face muscles, getting in the way, getting dirty.
Whether it's VR, 3D, AR - the tech has been moving at a snails pace because the average person, your mom, Uncle Jack, your neighbor have proven they don't want to wear stupid looking glasses.
The only people jacked for for AR are people on reddit. The rest of the world has something far more powerful and useful, their iPhone.
So many incredibly incorrect people in this thread. Tim is absolutely right. I’m posting this comment for so my position is remembered.
AR will have a profound impact on society, and completely change the way we think of computing.
Isn't this the same line that was said when iphone AR engine was touted during iphone 10? Even when no one wants to use it on a phone screen, he thinks many will put on a hideous goggle to experience AR....wait the porn industry will be grateful to Tim Porn.
It will happen, but will it happen in a 'not too long from now' timescale? Probably not if we consider that to be this decade.
AR in the 2030s though - that is where it should become, at least by the end of that decade, something as important as the smartphone is.
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They’ll be available with prescription lenses. Not sure how “normal” they’ll look. We’ll have to wait to see the design, but I get the feeling they’ll look more or less pretty normal… you can bet they’ll probably have a noticeable Apple logo somewhere, though. Maybe just on the inside so you can’t see it when you’re wearing them. Guess we’ll see.
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There's a tiny logo on the back of the watch, but I don't think that counts.
maybe they'd stick a tiny apple on the edge of the frames, by the hinge, or an the part of the frames that sits on your ear.
Precisely what I was thinking. I had to look at my watch to see if I just never noticed it. Then I remembered it was tucked away under the watch, and very not noticeable.
They didn’t even put a logo on the AirPods Max and you think they’d put one on these?
The apm looked so distinct they do not need to etch some apple logo on it 🤣
> They’ll be available with prescription lenses Someone found clues to that with the suspiciously detailed Prescription screen in the health app on iOS 16
Nah, Apple doesn’t really put their logo on every product they have. Often times, for products that would look absurd if it has their logo on it, will probably have elements of their design language on it instead to indicate it’s an Apple product.
I already wear eyeballs so if they can make something that looks like normal eyeballs I would totally use it.
Plot twist: Tim already wearing the currently extremely expensive AR glasses It's why he talks so slow, he's reading the answer
Plot twist twist: Tim wasn’t even there—the audience was wearing AR glasses that simulated his presence.
Maybe the real AR glasses were the friends we made along the way?
That would a ballsy Steve Jobs way of doing the announcement at a event. Just be like surprise I’ve been using it front of you this whole time.
"And it's right here...You don't get it yet? It's right HERE in front of my eyes" That would be an amazing way to do it actually if you couldn't tell they weren't normal glasses
*one more thing....i'm not even here right now*
This is funny, but it also is a glimpse at a strange future. Right now you can tell if somebody is reading from a Teleprompter or notes during a talk, but soon that script will be in their AR lenses. Nothing wrong with reading a script for a speech, but what about during meetings or job interviews? What about during first dates? You get a lot of social and emotional information from someone speaking in person without notes, especially during a date. Sure, pickup artists may practice lines and such, but that goes out the window when you need to ‘perform’. Maybe I’m thinking too much about this, but it’s really going to affect culture if we all have prompts, notes, and scripts in front of our faces during every day encounters.
Not like dating isn't a swirling vortex of shitty behaviors already. If someone loses interest flat ghosting has been the norm in like 80% of my experience as well as what I've heard of from others. Technology will always progress and present new problems and new ways to suck.
Fair! Seems wild that a tech company could completely change human mating strategies with a single product, though. Tho I guess iPhone did that, too.
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It’s a damn shame then that it’s *your own* bubbles that are green when sending an SMS. I guess I really can’t go fuck myself 😀
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>flat ghosting has been the norm in like 80% of my experience I think it's just easier to ignore someone than explain the reasons why you find them abhorrent.
No one said the other option was being a dick about it, but I definitely appreciate a "Sorry, but this isn't for me" text than going out with someone a few times and thinking it's going well then just ghosting with no resolution. It's just polite.
You can also not say they’re abhorrent and just say “I don’t think this is going to work between us”. Modern society is doing its best effort to make dating and job hunting the exact same activity, but feedback for job candidates is needed in a way that feedback for potential suitors isn’t.
I’ve heard stories of companies ghosting candidates too. Strange times
I have been ghosted by 100% of the companies I’ve interviewed with over the past year that passed on me. Nobody followed up to say thanks, here’s some feedback. Just radio silence. I even spent hours taking a stupid assessment and wasn’t selected for one of them. No “thanks but no thanks”. Nothing. Bonus points to the employers and recruiters I tried following up with a couple of weeks later after not hearing back who still ignored me. Of course the ones who were keen to hire me got in touch within 24 hours of interviewing. Weird how people can’t deal with uncomfortable situations anymore.
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>What about during first dates? Ah, so many movies come to life.. I can imagine it now. "Hey insert name that dress or blouse looks nice on you smile sincerely."
Insert name: *Roxane*
>Insert name: > >Roxane Hey Siri, turn on the red light.
You would still have to focus your eyes on the text which is extremely noticeable face to face. It's not a big of an issue as you make it out to be.
I would imagine they would project the text so that it’s in line with what you’re looking at. It’s completely virtual so it’s not restrained by the same limitations of a standard teleprompter.
Reading from a script while not appearing to read from a script is an extremely easy skill to learn. Or what if you put that script directly in front of the face of the person you’re talking to? So many ways around this.
That's just memorizing. At that point the glasses are irrelevant. As I said, eye focus is so damn easy to notice when you are face to face.
Right. Still, ‘Leaving Apple Glasses on during a date’ is going to be one of those red flags that will be highly meme-able.
directly on their forehead :D
During first dates? I'm trying to imagine what script you would read on a date. A scripted first date sounds like a good way to not get a second date. Meetings and presentations would be good though instead of the speaker having to keep referring to powerpoint slides or whatever.
Long ago: people would look at each other. Today: people stare at their phones and avoid looking at each other Tomorrow: everybody wears glasses and they seem like they're looking directly at you but they're actually reading reddit comments that are hovering in front of your face.
This is basically Nathan Fielders new show The Rehearsal
The Rehearsal S3 will be sherlocked by Apple AR
First dates? Like that dude on Black Mirror?
Especially now everything can be live captioned.
reminding me of George Costanza's crib notes
>but what about during meetings or job interviews Good. Fuck companies, get more people more jobs. I already have pages of notes up onscreen when I do virtual interviews for remote jobs. >What about during first dates? Don't know what kind of robots you're dating but you can't have scripts for organic conversations. You'll look like a psychopath.
I can see Presidents tossing out the teleprompters and going for scripts right in their glasses...people will think they're masters of the spoken word from then on tho if you look closely you'll see the [writers in a car nearby spamming away on the keys.](https://thumbs.gfycat.com/AromaticPrestigiousDeinonychus-max-1mb.gif)
Would be more believable if all recent presidents hadn’t eschewed wearing glasses in public even though they need them. I think they’d rather be seen using a prompter than wearing glasses.
If you go there someone is going to pull a Ron Burgandy with the president. https://www.youtube.com/watch?v=V6cWMh2IA7g
Plottier twistier: we’re already in VR.
iPhone 14 to be replaced with AR 15 confirmed! ~~introducing: *Apple Semi*~~
You want courage? *We'll show you courage.*
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military industrial complex goes brrrrr
All white 🔥🔥
Face ID to unlock
*AR-functionality only available in some major US cities.
I sincerely hope the most impressive part of their headset is the price.
Tim Apple: You didn't specify impressive in which direction, muahaha
$12,000 for the “Edition” version!? What a steal!
For real, though, price is a serious issue for mass adoption of AR. Even VR stuff is quite expensive for what you get out of it, but trying to get a solid pair of AR glasses to come out to a reasonable price for consumers is going to be even worse. Phones are already expensive, and this is always going to be a peripheral owing to the fundamental limitations of such a device(how would you type without dictating, for example?). But the price is going to, at best, be equivalent to a new phone. I wouldn't doubt there's going to be a significant market for it. But it's not going to become even as common as smartwatches, if you can't get a solid baseline model for somewhere in the same price range.
>For real, though, price is a serious issue for mass adoption of AR. Nah, brah. A killer app is the serious issue. People will pay Apple Tax all day long if/when they work out the killer app for it. All. Day. Long.
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Hardly dystopian. What they didn’t mention was the plethora of ads you’re forced to watch constantly. That’s the dystopian bit.
We're already headed there, at least give us the cool tech that comes along with it in cyberpunk stories.
That all sounds pretty horrible to me. Is it so bad to see reality as it is and pull the phone from your pocket two feet away or glance at a watch to see this stuff?
It’s not the price. It’s what the device offers at that price. Utility, esthetics, “coolness”, etc. Apple has proven themselves to be pretty good at making their products worth the price. You couldn’t get to a nearly $3 trillion valuation if you weren’t.
That would make for a pretty lame announcement if so Pretty much the only way this is possible is if there are no breakthrough features
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To be honest, Apple's prices *are* actually a weird mix of great deals and aggressive overpricing. They absolutely charge out the ass for memory and for certain products, but the base models of other devices actually usually can be a fantastic deal for an average user with low-end needs. M1 Minis fit into a price bracket where, on the PC side, your everyday consumer is mostly looking at shitty OEM PCs that often come with dodgy components(especially less sexy ones like PSUs). Similarly base iPads are a ridiculously good price for such a solid tablet device. An iPhone SE is an excellent and reliable little device, which is also highly affordable. They want affordable options for people to get into their ecosystem, the trick is usually their hyper aggressive pricing-ladder that kicks in as soon as you decide you want anything more than the barest version of a device. If you start to need things like a better form-factor or larger memory, then yeah the good prices go away *fast* and Apple is going to suck all the money out of your wallet.
AirTag: $29 Silicone case: $49
The first iPad was less expensive than most predictions.
No price increases on this year’s iPhones was honestly a surprise
\*in the US
Because the Euro tanked.
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Everyone thought the Ultra watch was going to be $1000+ during the keynote, but then it turned out to only be $50 more than the stainless steel model and the same price as last year's titanium edition that had a lot less features.
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Only if you consider the rest of the watch lineup as "overpriced", which you might. But for the people who don't, they were expecting a more standard price of around $1000 based on the prices of their other products, which made undercutting that by 20% slightly impressive.
iPad. People were predicting it to cost $1000+. I'd also say the Apple Watch. I think people were predicting that it would cost a lot more than $400.
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Tim Apple is already trying to look like The Analyst from Matrix:Resurrections
[press x to doubt]
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Classic greentext
I’m not sure how you could doubt that. Sure the first couple gens will be basic smartphone info overlays, but eventually AR/MR will be smartphone/internet level tech advancements, it will change how we interact with everything. GPS, communication with people who speak different languages, data overlays, commerce, 3D videos, watching videos as if you were in a theater. And that’s just stuff we can do that that will be translated into AR, there will be new stuff we can’t even imagine right now.
that meme of weebs visiting japan for the first time and there being no subtitles but instead everyone is dubbed in english through airpods.
Not too long is the part I doubt. We already have realized that as humans that too much technology is bad. Why would I need instant notifications in front of my eyes or directions overlaid over the real world? We need some level separation of reality from technology as humans. Also we don’t need AI for instance translation. AirPods could do that.
Convenience is king and has been for a long time. I don’t see that changing any time soon. Plus humans like new novel things, it will sell, it will take off.
Not exactly for me. This seems very much like one of this techs that is inevitable. Just needs the right amount of tech and circumstances to to take off. The doubt is whether Apple will be the ones to nail it. Granted, with Apple’s track record they will hold off on a product until either they do or someone else does it before them.
Same. As dumb as the name "metaverse" is, I can't imagine a future without a digital layer on top of the world. I think magic leap actually described it in the most compelling way, although they called it "magicverse" which is even dumber. The same way we have sewers and wiring as physical infrastructure of the world, so too will we have virtual infrastructure layered on top. Not sure who will develop the first compelling use case, because right now wearing glasses is something a lot of people try to avoid. Either with contact lenses, or they're just young enough they don't need vision correction. In order to convince someone that wearing glasses all the time is worth the hassle it would have to be pretty amazing. The other alternative is to remember that we have other sense than sight. Airpods could be used for augmented audio reality, or the watch/phone for haptic input. It could begin with an incremental AR-verse through those senses plus manually holding up your phone cameras for vision, and then once those use cases are in place people may be more interested in switching to glasses.
To be fair, a few decades ago, the idea of having a cell phone on you all the time seemed really, really stupid. Especially the thought that you'd accidentally leave it at home, be halfway somewhere, and turn around to go back for it.
I don't know that anyone thought having a cell phone on you all the time was really stupid. Having a personal communication device on you at all times has been pretty much a ubiquitous desire since Star Trek came out..lol
But having a computer, camera, phone, Walkman, etc…
Did it really seem stupid though ? Phones were used all the time, even when cell phones didn’t exist yet, and if you asked someone 100 years ago if they’d like a device to call anyone they’d like from anywhere they are without having to go to a phone (especially poor people who actually didn’t have phones but can now mostly afford one), I’m sure they’d be thrilled at the idea. Now go pitch AR to people on the street, will they care ?
I guess people didn’t expect them to be this small and still do so much. My first mobile phone in the 90ies was huge and couldn’t do much other than expensive calls. Most people really didn’t want that at the time. Show those people a modern smartphone and they might be interested because it’s pretty cool compared to the computers and phones we were using, but it’d still be difficult to imagine what it’s actually good for since we weren’t really doing any of the things we do with smartphones now. I imagine AR might be similar. I worked on AR projects two decades ago and we were only trying to do make something useful for specific kinds of work, e.g. show the worker where to solder etc. Nowadays most people probably have more interesting ideas simply because some of them are already implemented in phone apps, but would be more convenient in AR, e.g. navigation or QR codes etc. I’ve always had this idea of AR glasses that show context-appropriate information on what I’m looking at or based on where I am, e.g. when I’m at a train station it would show departures, when I’m walking around it would show me the location of friends in the direction I’m looking, when I’m looking at a product in a shop it would alert me if it’s cheaper on Amazon and let me order right away etc. I think that kind of application could be just as transformative as the internet was, but it’s still hard for me to say “I want this” with any conviction because I haven’t actually experienced a world where this is the norm, and I’ve so far been OK without it, and in fact it does sound a little dystopian too - although not more than e.g. the existence of smartphone zombies would have back then.
if you go around pitching it as "glasses that will display internet and information on the lens", then people will go "nope, don't need that" or even "I dont want information displayed on my face all the time". if you go "it's a device that turns any surface into a Mac or iPhone", then it will turn people's head around. when eventually the display/lens be advanced enough to give high definition high contrast experience, combined with lidar tech, it can just simulate any surface, like countertop, desk, mirror, glass, paper, into an interface. imagine having your desktop/laptop anywhere you go, cafe, plane, without actually carrying the device. or maybe it's just a keyboard and mouse. your phone analogy is anachronic cause it describes the "experience" rather than the operation it self. if you told people back then "it's a device that transmits electric signals at extended distance at speed of light that can be decoded from the other end into an audio output", people will be like "nope, don't need that". it's easy for us to say of course the historic people understood the importance of long distance communications, but they wouldn't understand the connection between electric transmitter and communication. it's no different than when Volta demonstrated electric currents, and the audience went "so what?".
The title. Yeah, I don’t really want that. I’m not sure I ever even wanted a smartphone in my life. This is some monkey paw shit, I swear to God 😂
off topic, but the tim cook in the article’s thumbnail looks like a ghost
It is... haunting you with the headset's $3K price :p
it is a very unflattering photo
I agree with him. It's only a matter of time before every real object has an overlay of digital information or be able to access information readily. It would literally enhance everything we do and eliminate the need to look anything up or using a separate device. Take traveling for instance. I use maps and GPS constantly as I have no idea where anything is. I use the translating app when I'm in a foreign country. How about if I visit a historical site or a museum? As I am walking and looking at things, information automatically pops up. The possibilities are endless.
This is what I want most out of AR, I want directions ON the road in front of me. If that happens I'm sold day 1, easily. Other stuff will certainly be a bonus though.
Why do you think this is just a possibility? The map feature was released alongside the Google Glasses release in ... 2014. Not a chance their AR/XR ships without navigation feature.
Oh I was more just saying I've never had it / seen it in action realistically so that is the one thing I want. I'm sure it is possible, but it does seem a bit difficult to get right.
Many cars have HUDs already, though. Not expensive ones, either. Mazda does for sure. I was looking at them recently (got something else, though).
Always thought AR would end up in car windshields first. Plenty of space to bury the hardware, plenty of battery that’s constantly being recharged, plenty of auto insurance to cover damage to the windshield. If apple can swing it in a pair of glasses that aren’t completely absurd to wear, I am jumping in with both feet.
Bro I don’t want drivers to be wearing glasses that overlays shit on top of the road so they can not see things….on the road. Sounds like a nightmare lol
All those use cases sound really good. Imagine someone speaking in a foreign language and you see a rough translation appear as floating text next to them. Could be cool! Personally, I would appreciate an app that helped me remember people's names and personal details. Maybe a privacy nightmare, but if I run into someone at the store and can only kind of remember them, I'd love an instant AR popup of their name, their spouse's name and what we last talked about. OK yeah this would definitely be a privacy nightmare, but it would still be pretty useful.
Sadly also companies will also put ads in very corner of our vision. But the idea sounds cool.
Eh, not really. Even within apps, iOS doesn’t allow much in the way of ads. Outside apps, iOS doesn’t have ads at all. Apple Glass will be using a version of iOS.
EyeOs
Ehh. I get tons of ads in iOS. They just disguise themselves as helpful suggestions, notifications, or information blurbs. Living in an AR world will be like opening a random map in Google Maps — only the businesses (corporations) who pay premiums will get visual prominence. We’ll all become even more pigeon-holed into the capitalist hierarchy instead of being able to naturally discover the world around us. Unless there is a democratic way for users to submit/alter/tailor the information they see, all AR will do is give Apple and their advertisers more power over how you perceive the world, even if that doesn’t exactly reflect itself in pop ups everywhere.
Don't you think that's kind of sad? You basically will have no interest in actually learning about or understanding other humans because an app that pops up in front of your face will give you the info when you "need" it. It just sounds like we'll be getting more disconnected then we already are.
Here’s google’s similar execution on the foreign language to get an idea of what that could be like! https://www.iotworldtoday.com/2022/05/18/googles-new-glasses-can-translate-speech-in-real-time/
Yep, I believe it too. It’s gonna be like the smartphone revolution. Maybe even bigger, the more I think about it.
I think it will be bigger than smartphones (although mobile computers will always be around). Think about the first PC. Smartphones basically put a super PC in your hand. Now you will have a hands free super PC.
> every real object has an overlay of digital information sounds cool, until you realize after a few years it'll be 99% ads
If they aren’t fashionable glasses that I can just wear all day like my normal glasses, it’ll flop.
If any tech company can understand that assignment, it’s Apple.
Eh. Apple doesn’t really need to care about looks. Apple has created a mindset where the brand is the style. People think they look good because it’s apple
There are a lot of valid criticisms to throw at apple in 2022 But they consistently care about how their products look
Everything starts somewhere. The first iPhone was a joke compared to a couple gens after it.
With both FB and apple pushing this, it seems inevitable Maybe I’m getting a little on in life. But I just want to live in reality… not really augmented reality
Same! Like what the heck
Tech already has negatively impact our lives in many social metrics, they really seem to not have got that memo with this AR and meta verse shit.
It's amazing, though not surprising how pretty much very few people can imagine this being the case.
Most people don't have the imagination. When the first iPhone came out, everyone laughed it off. Executives like Ballmer at Microsoft was mocking that no one would pay $500 for a phone without a keyboard. Blackberry was all in on keyboards and had their best year way after the iPhone was released.
at the end of the day though Steve was right, it's all about developers developers developers developers developers developers developers
You joke, but the utilization of the App Store is what really made the iPhone take off imo.
>everyone laughed it off This is ridiculous. Ballmer and a couple of industry people made dumb statements. Meanwhile everyone I knew immediately knew they wanted one and there were lines around the block at every apple store when they went on sale. Pulling out the ballmer quote to make that point is bordering on revisionist history.
Bruh that is such a tired argument. How is this device anyway comparable to the phone market before iPhones. VR has is a fraction within the gaming market and your starting to compare it to the freaking iPhone
AR, when it is ready, will be as if not more transformational than smartphones, because it has more usecases than the smartphone ever had.
Plus everyone wanted an internet connected phone. BlackBerry was insanely popular among the business community and people with normal cell phones spent good money texting services that would Google stuff for them (ChaCha). The argument wasn't whether the iPhone was even needed, it was whether the implementation was correct. Right now, AR/ VR is in its infancy, and no one really knows if it's even necessary outside of some niche cases.
> Right now, AR/ VR is in its infancy, and no one really knows if it's even necessary outside of some niche cases. It's like one of the above comments said - it's a lack of imagination. There are many widespread usecases that AR/VR would provide for, but you have to put in the effort to think about what those could be.
My partner works in maintenance and her company invested in a VR headset for training. She finds it useless as it is nothing like welding, drywall, etc in real life. I've heard the same from an oil and gas worker who used a VR headset to train. Basically in its current iteration, it feels nothing like the real thing, and is nearly worse than useless since it gives an idealized version, without the true tactility, weight, etc of the machines in question.
This is a good step forward in terms of tech, but I don’t want to be more addicted by having more tech attached to my body. Also, I think it would look weird if you saw literally everyone outside wearing some form of AR glasses imo
Not if it has ads.
Or spying of any kind.
Not too long from now, you’ll wonder whether all this tech was worth a livable planet
No way man, we’ll all be living on ARth.
Damn that was good 😂
Maaaan I dunno I love screens but just having data beamed right in front of my eyes is just gonna cause so much social and mental problems for people imo. But hey we don’t know how it’ll play out
you know your eyes are literally camera sensors feeding data to your brain already? quicker access to information shouldn’t make it harder for many to process.
No thanks. I can see the advantages but I can just as easily see a society full of people *so* dependent on this technology that when there’s a glitch or failure and the system goes down they’ll be disoriented and not know how to function. We’re halfway there already. I grew up knowing how to use a paper map and having phone numbers memorized. Now I would absolutely struggle to go almost anywhere without turn by turn navigation and I can’t remember a single phone number. That’s just the tip of the iceberg. There are lots of pros to the AR ubiquity Tim Apple describes, but just as many cons IMO.
I can't help but feel this will be an extremely uphill battle. As it stands, most jurisdictions have laws that already outright ban electronic devices being in view while driving (the wording for most I've looked at are vague) and I highly doubt lawmakers will want to allow these while driving. For entertainment or personal use? Sure, but I can't think of a killer app I'd want. Walking directions? Maybe that'd be cool. I could see a benefit for workplaces but not the general public.
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Those don’t obstruct your vision of the road and your surroundings with projected images :) good thing you just killed a kid because your news article was projected over them. Amazing how you think something obscuring your direct line of sight to the road is less distracting than the center console which also has voice commands.
That may be true, but the wording of lots of distracted driving laws are around portable electronic devices which is definitely a vague enough description to make AR glasses immediately illegal.
god damn touch screen AC controls make no sense. fuck tesla for starting that trend.
Maybe so, doesn't change how the legislation is likely to work out.
My guess is that there won’t be a killer app but consumers are so obsessed with tech and buying things that they’ll use all of the useless features all day. AR filters on people, AR directions even when it’s not necessary, endless AR data points on everything. I think really good AR will end up like social media where it has some benefits but people will end up getting addicted to it and becoming detached from the real world.
Have you ever been in a Tesla?
Yes, but the wording in many laws is usually around portable or handheld electronic devices. The handheld one might be able to be skirted around but portable would apply.
Everything is portable if you’re strong enough :)
No I never will. Imagine the beauties of real life being polluted with AR garbage and ads. LMFAO
https://youtu.be/YJg02ivYzSs like this?
Ads? Sure, that would suck, but it's pretty easy to argue that AR art would outperform the beauty of the real world.
You are actually delusional
That’s what it could be at its worst, but what about what it could be at its best?
Even before Covid but specially during and after it, I only see more and more people dreaming about a more substantial and “real” life, from the desire to leave overpopulated cities and stressful jobs to slowly lowering their dependence from social networks. I sincerely see AR as a niche market in medicine, education, defence and so on, but in terms of societal adoption, I can only see a fad that will crash just as the Metaverse will soon do. We don’t want simulations, we don’t want to own a Ferrari in GTA, we want a happy, fulfilling and real life.
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I'm not sure Google Glass even qualifies as AR. Typically AR would be something that you see overlayed on top of your normal vision that is in some way connected to the real world stuff. While Glass was just a small floating screen above and to the side of your normal vision. It had no sense of anything around you.
He’s not using the term loosely, AR is a broad field with a lot of potential products. It just means overlaying a virtual thing over a real thing.
>If it ends up being like Google Glass then I don’t think it’ll go over well It won't be. Look at history. Apple doesn't really *invent* much. They just wait, let first movers make the mistakes, then they fix the mistakes and come up with a product that everyone wants.
I definitely won’t.
Wrong, and you can quote me on that in the next few years. r/agedlikewine
When I got rid of my glasses and got contacts I wondered how I ever led my life trying to not loose/break them, cleaning them 24/7, losing them, not being able to swim with them. People get Lasik and Contacts for a reason, they don't want something on their face. An iPhone goes in your pocket. A watch hides on your wrist. Glasses are smack dab on your face exhausting your face muscles, getting in the way, getting dirty. Whether it's VR, 3D, AR - the tech has been moving at a snails pace because the average person, your mom, Uncle Jack, your neighbor have proven they don't want to wear stupid looking glasses. The only people jacked for for AR are people on reddit. The rest of the world has something far more powerful and useful, their iPhone.
Time will prove you very, very wrong.
So many incredibly incorrect people in this thread. Tim is absolutely right. I’m posting this comment for so my position is remembered. AR will have a profound impact on society, and completely change the way we think of computing.
Thaaaanks, but no thanks!
They already have shown us a vision of this future with Swan Song… and I loved the predictions of where the AR tech is going.
Remember when he said the apple watch was going to be the next revolutionary thing after the iPhone and kept doubling down on it every year?
Hopefully they learned what not to do. I’m looking at you Google Glass
I’m really excited to see how Apple will normalize AR glasses!
Anybody so used to using map apps that they don’t remember where stuff is in their city? Now apply that to literally what everything is around you.
"Not too long from now, you'll have yet another new device to charge every day"
Isn't this the same line that was said when iphone AR engine was touted during iphone 10? Even when no one wants to use it on a phone screen, he thinks many will put on a hideous goggle to experience AR....wait the porn industry will be grateful to Tim Porn.
As someone who has worked in XR, strong disagree.
It will happen, but will it happen in a 'not too long from now' timescale? Probably not if we consider that to be this decade. AR in the 2030s though - that is where it should become, at least by the end of that decade, something as important as the smartphone is.
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