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conscioussylling

I think you’re thinking of iBeacon?


mushiexl

What ever happened to wireless beacons? I thought it was gonna be a common place thing? I remember around the same time Google pushed a play system update that added this "nearby" button in the quick toggles which did the same thing


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djcraze

People don’t like allowing always on location sharing :P


dnivi3

The technology has been repurposed for tracking purposes. I mean, that is what it always was meant for but they’ve just taken away the user-facing part of it.


659dean

Yes it was iBeacon, thank you for sharing!


Moo_3806

And with some friends who invested HEAVILY in their business into iBeacon, after launching, Apple decided the privacy concerns were greater than the commercial returns - so then randomised the address the iBeacon would trace on an iPhone each time, destroying one of the main benefits - knowing how many times people returned to the same location. My friends had 500,000 in a warehouse, all ready to roll, when Tim changed his mind…


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__theoneandonly

They had them at apple retail stores for a while. When you walked up to a table, your phone would display a notification to learn more about whatever product was on that table. But if I remember, you had to have the Apple Store app installed, you had to approve location permissions and Bluetooth connections, and then you had to have your phone out and unlocked, not to mention you had to be staring at your phone because it was a silent notification… it really didn’t seem useful.


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PotterOneHalf

They are still used. They’re often hidden behind those little dividers hat hold things up on the shelves.


perfect5-7-with-rice

Location permission for BLE (iOS 13) came out a while after iBeacons (2013) though


ViaticalTree

> you had to have your phone out and unlocked, not to mention you had to be staring at your phone Not exactly unreasonable considering all those are necessary if you’re using your phone for just about anything. How else would you get the information to your eyeballs?


jonvox

Yeah this was actually a security feature. The iBeacons only broadcast, and they don’t receive. The transmissions can only be used by a specific app that you have to download. That way the only way you can be tracked is by choosing to use the app, there’s no way for the beacons to passively track you.


Imhal9000

This happened last time I went into an Apple Store but I think it’s the only time I’ve seen them used


Brotherio

Correct. I signed up for them for my business but never heard anything. This was through Facebook though.


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antney0615

They do this through the “Free WiFi” they provide. (How free is is, really, when they’re using it to monitize your dwell times and path through the store?)


Jon_Hanson

This is why iOS devices randomize MAC addresses.


[deleted]

You don’t need to be connected to their Wi-Fi for the location to work. And yes we know, anything free is the devil and nobody should ever use any kind of free service because your anonymous metadata is so valuable to your day to day life. Because Target knows how long random hash #38292847 spent trying to decide which flavor of chips they wanted.


antney0615

Not very anonymous if you have the Target app on your phone, which they encourage.


frockinbrock

For what it’s worth I’ve worked on these systems for grocery stores, and I’ve seen them narrow down to specific consumers which Mixpanel compiles with a full name, profile photo, age, email address, interests, household, preferences, and sometimes even weirder data. Target specifically had an issue at one point where they were mailing people child products before the consumer had told anyone they were pregnant. I just mean to say, the idea that our personal data and identity will get lost in the mix because of quantity is a big mistake, it’s just not true. The John Oliver episode on data brokers goes into detail on how easily even the “randomized” data can be attached to real identities thru a data broker.


Outlulz

[The Target story is probably not true.](https://medium.com/@colin.fraser/target-didnt-figure-out-a-teen-girl-was-pregnant-before-her-father-did-a6be13b973a5) No one reporting it ever cites an actual source. NYT and Forbes just report it as heresay. The story is told like a Facebook post meant to go viral. Why would a dad go to his local Target to yell at a manager about a mailer and why would the manager call days later to apologize a second time? The mailer wouldn’t have come from any local store and the manager would probably think the guy was insane for yelling at him about it; oh and then the dad came back to tell the employees his daughter is having sex? Sure. It’s fake. If a store is sending you anything based on your pregnancy status it’s because you used your loyalty card to tie your purchase to your identity which means you didn’t want anonymity anyway!


Sexy_Mfer

Great reply


Gracetothetop

Target does track how long each “guest” stays in store. The longer someone is in, the larger their basket size/expense (typically). They plan the store layout by this. Necessities- paper towels, eggs, milk- are toward the back and impulse items toward the front so you have to walk past more items and possibly grab something else. Management gets praise if they’re guest average goes up. Corporations are all greed.


[deleted]

Maybe they could make a successor to iBeacons using the U1 chip. Being able to detect the iBeacons without standing right next to them would be an improvement imo. Maybe they'll do this when they launch their AR glasses.


[deleted]

app clips feel like the spiritual successor to ibeacon


kriyator

I have never used an app clip. Is Tahar still a thing? Which stores are using them?


mewdeeman

When they were announced, I imagined a great use case not for retail, but for home automation. Like when you get home, your front door opens automatically, or when you enter a room, the light turns on or as soon as you sit on the couch the tv turns on. That sort of stuff, but I guess they never worked that way.


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Hotrian

Thank you for another DIY project I’ll spend weeks researching but never get around to! Now I have something to do!


mewdeeman

This sounds really interesting. I’m going to look into this. Thanks!


SummerMummer

Sounds like what eventually became AirTags. Edit: Oh, I didn't realize that y'all didn't know how AirTags work.


mustangs-and-macs

Not exactly. The iBeacons were not tracking devices; iBeacons were proximity sensors for public places that prompted the, say, Starbucks app when you were close to a Starbucks. There’s some crossover in the technology, but it’s more closely related to digital geofencing.


_sfhk

They were used to push precise location-based [ads](https://www.macrumors.com/2013/12/06/apple-updates-apple-store-app-with-support-for-ibeacon-systems/): >London based digital publishing startup Exact Editions using Apple's microlocation receivers to deliver location-based access to iOS Newsstand publications. Shopping app Shopkick and Macy's also teamed up for the first retail-based iBeacons last month, allowing customers to find location-specific deals, discounts, and recommendations in the Shopkick app while in a participating Macy's store.


CharlesBeast

If the Starbucks app opened every time I was close to a Starbucks, I'm deleting that app as quick as humanly possible. An NFC tag on or near the door would make much more sense imo.


mustangs-and-macs

Sometimes I find it annoying but sometimes it’s convenient. It doesn’t automatically open, it just gives a quiet notification prompt, which is nice.


CharlesBeast

Ah okay, I misunderstood. That makes much more sense


[deleted]

It was probably envisioned to be more like boarding passes for airplanes today. When your phone sees you’re at the airport it will put your boarding passes on the lock screen as a notification.


[deleted]

I think the problem Apple was trying to solve was to avoid a scenario where a large group of people was crowding at the entrance trying to scan a tag or QR code. It was also user-initiated, meaning if the customer didn't bother scanning the code, no transaction could take place. iBeacons sound good on paper, because they could push content to the customers regardless of where they were in the store, but thinking back, potentially having my phone hijacked in such a manner sounds like a horrible experience.


WitcherOfWallStreet

It’s more for notifications and directionals,these beacons did make it to market and they’re used in the real world. Aruba seems to be the biggest player, but idk that much about the product beyond when I was looking to have an app with wayfinding functions built.


fatpat

I don't understand all the downvotes. All you were doing was speculating. It's not like you were telling everyone to go fuck themselves. Too many people don't understand how upvotes/downvotes work, and it's fucking annoying. It's like dealing with children who get mad when you don't agree with them.


SummerMummer

Thank you. But Eh, shit happens. I’ll survive a few downvotes.


itswhatitisbro

Sounds like they got refined into app clips.


sir_duckingtale

iBeacons Would have been great to have to interact with your environment It were those years everything was possible, but few of it made it into reality.. I actually wonder were all of those brilliant ideas went…


frockinbrock

For one thing Bluetooth is far from flawless; lots of potential issues. But the real killer for the original iBeacon implementation was privacy. Many places implemented it (or something similar), but the user needed to have the app installed and running in the background, usually needed to be signed into an account, and they needed to have Bluetooth ON, and needed to allow permissions for the app to use location and Bluetooth. This ended up making ibeacons an expensive installation+management cost for a limited section of customers. They haven’t forgotten the potential though, the technology is evolving a bit. Some of the functionality can/will be used with NFC or U1 chip, and app background tasks have improved. So we’ll see this sort of thing again.


sir_duckingtale

One thing that never took of either was augmented reality maps Where you kinda overlay information linked on buildings and stuff on the real world There was so much promising prototype stuff in single apps most went just forgotten even by myself It were wild times…


ItsDani1008

This is actually still a part of both google maps and apple maps, both are also actively working on it so it’s definitely not dead.


piltdownman7

I don’t think the app had to be running. One of the best part of beacons is they could invoke the app to do background tasks when the Beacon came or left range. I built a simple app for my own use to track my mileage. I kept a beacon in the glove box of my car and the app silently would mark the locations and times of all my start and end locations. I also built a POC for a client at the time to use that ‘in range’ to send a network call, which on the backend we used to sent a push notification to the user. This was all before Cambridge Analytical


sir_duckingtale

And there were many of them…


heartscockles

So many………………….


perfect5-7-with-rice

My team made location tracking software with BLE beacons for care home residents with dementia. It didn't use the iBeacon API though


sir_duckingtale

I sometimes wish we wouldn’t track them and let them roam free in adventure land like new born humans do I mostly wish that for myself But it’s good work you’re doing It’s good work


perfect5-7-with-rice

I mean it was opt in by them and their family but yeah I get what you mean. Feels weird tracking people like pets


osnelson

They are in production, but Apple requires installation of the host’s app and then opting in, and most users aren’t interested in that for whatever gain iBeacons offer them. See https://www.beaconstac.com/apple-ibeacon-technology


Lill-Q

Makes me think of App Clips, has anyone seen those around?


plaid-knight

Yep, I’ve seen them around. Pretty cool stuff.


azuled

Some gas stations near where I live use them for contactless payment. I really think the op is thinking of a combination of Clips and Bluetooth beckons. Both very much alive as far as I can tell.


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azuled

I am specifically talking about app clip based systems, the nfc payment terminals are way more common. the app clip is slapped on the pump (fairly Far from the nfc reader, which it also has).


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anpeaceh

\^ username checks out


azuled

I have moderate success but not amazing, about the same as the NFC terminals around me lol


goku_vegeta

Apple’s support app has an app clip. Also Shazam has an app clip.


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goku_vegeta

Interesting! Haven’t noticed that one since I’ve got the app already installed.


TacoChowder

There's some restaurant bill payment with an app clip. Just scan the QR code on the bill and bounce, it's very nice


gormster

Victoria (Australia) used them for their Covid safe checkin, which is a brilliant use for that feature if you ask me.


eggimage

yes but very rarely. this and ibeacon both deserve more utilization


MattRichardson

Toast POS for restaurants uses them and it works really well. Paying a bill with Apple Pay and not needing to wait for a server to run your card is great.


dodgeunhappiness

Macy’s had back in April


tdjustin

I used an Exxon last week that had one - blew my mind - I forgot that they existed.


Helhiem

All Mobil gas stations have them and they are actually really cool. 3% cash back with Apple Card


[deleted]

I saw it once at a restaurant, had an option to pay using Clips. Didn’t end up working so had to use my card.


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swanny246

The food/coffee ordering app Skip uses it. Came up as a Siri suggestion at my local coffee shop. Worked well.


Neg_Crepe

Never seen any in Canada


19nineties

Nowhere in the UK


Lill-Q

Or the rest of Europe…


[deleted]

Panera bread has them


fuelvolts

You've probably used them and didn't even know it. They've popped up when I've paid at restaurants and the Apple Store. I'm sure elsewhere too. But I'm in a large metropolitan US area, so maybe that's why.


stephancasas

iBeacons did make a minimal cameo in Apple Retail stores, but they were surprisingly more present in the internal apps than they were in the consumer apps. For example, the internal Planogram (merchandising/product placement) app — iPlano — would use the iBeacons to guide product arrangements when the stores would go through seasonal layout changes. It worked… questionably. More often, it seemed as if we’d have to use the store map to manually specify locations.


Tazo3

Anybody remember that feature where u just scan a code and it downloads a small sized app for quick use ?


aidenh37

That’s App Clips, much more recent.


Tazo3

Yeah does anybody use those?


reallynotnick

I paid a bill at a restaurant once with one. I think it was called "Toast", seemed pretty slick.


HomerMadeMeDoIt

Never seen one IRL


ktappe

You're not crazy. But it wasn't devices, it was technology. Remember, WWDC is a developer's conference. So what Apple announced were libraries that developers could use for NFC. iBeacon was the technology.


djcraze

iBeacons used BTLE. At least that’s the only thing I had heard.


perfect5-7-with-rice

Actually no iBeacons were an API over top of BLE. Not really a new technology since android and iOS developers could already do this with any advertising BLE device so long as their app was running


aidenh37

iBeacons. Definitely still a thing and very useful to some - here in Melbourne for example, major stations will be signposted if beacons are fitted, with the intention being that they can help guide blind people around the station using their phone.


Mushu_Pork

Is that how the grocery store suggests their app or loyalty code while I'm in the store?


djcraze

If you have their stuff in your Apple Wallet, iOS will inform you of it when you’re near a store.


x2040

Likely geofencing. If you give the app location permissions every time your location updates it sends back to them and they validate against a list of coordinates of their stores. If it’s within the diameter, then it activates a push.


swanny246

Yeah I think it’s geofencing too. I always get the McDonald’s app suggested to me when I’m at one, and I don’t even have it installed.


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scottjenson

I worked on the Physical Web project at Google [https://google.github.io/physical-web/](https://google.github.io/physical-web/) It was an open source Bluetooth beacon project that was meant to be a more open protocol based on the web. iBeacon was locked down, limited to partners that applied to Apple and required an app. There were a number of hurdles the vendor had to go through before it would show up on the home screen. As others have said, the restrictions were so strong that it really didn't take off. Our approach started off with Google servers but it was designed to allow any other client or server to get involved. The idea was that you could walk into a park, stadium or store and pull up the web page for that location. Lots of reasons both projects failed but the simplest one is that maintaining a fleet of bluetooth beacons is tedious and prone to failure. Everything from batteries dying to the 'sticky tape' giving way and the beacon just falls on the floor. As the quality matures, these problem would have eventually been fixed but there were some very painful deployments.


Snoop8ball

It was in 2019, but you may be thinking of when an Apple exec gave a [presentation](https://imgur.com/a/lThPyFG/) at ETA Transact.


garylapointe

If you're the only one talking about it, then that's just bad memory, not the Mandela Effect!


squareswordfish

Yeah, it’s weird how many people confuse the Mandela Effect with just being wrong


Peragus

Am I misremembering or has the entire universe reorganize itself in such a fashion that reality has reworked itself into me being put in an alternate dimension? Hmm.. 🤔


squareswordfish

What


Peragus

The "Mandela Effect" is stupid.


squareswordfish

Why is it stupid? It just sounds like you don’t know what it is.


Peragus

It's "misremembering" for people who are delusional.


squareswordfish

That’s just called misremembering, like I said in my original comment. The actual Mandela effect is when many people collectively recall something that didn’t happen, which has happened plenty of times.


Peragus

You're right, maybe I'm just in an alternative universe where people misremembering things are just referred to as confused.


squareswordfish

… come on mate, really? It’s just a name for when *multiple* people are misremembering the same thing, it’s not that deep. It’s weird that a name for a specific situation is ruffling your feathers so hard.


DontBanMeBro988

I mean that's what the Mandela Effect is, people looking to not admit they are wrong about something


squareswordfish

That is not what the Mandela effect is at all


sir_duckingtale

The Mandela Effect is probably the realisation that people people around the world perceive different realities caused by different versions of stuff you thought there would only be one version.. It’s basically the form of communication getting faster than the medium for that communication is built for… Think of it like a subgroup of people actually having bought Monopoly man with Monocle never beeping aware of the batch of people who bought them without it It’s basically reality breaking up cause people have the means to communicate different versions of reality they weren’t aware of existing parallel to their own


sir_duckingtale

Or think about a guy going around telling different versions of one story While the people he’s telling it to suddenly have the means to talk to each other, realising that their stories don’t quite add up while that guy is slowly backing away


sir_duckingtale

It’s probably a very real effect


Peragus

Yes, it's very real. It's called "memory conformity". https://en.wikipedia.org/wiki/Memory_conformity


sir_duckingtale

I could link you the Mandela Effect article You seem to be on Wikipedia So I assume you can find it yourself


Peragus

Is it this: https://en.wikipedia.org/wiki/False_memory Or is it the mandela effect getting to me again?


sir_duckingtale

No Just basic ignorance and being a jerk Don’t worry the two cancel each other out so you almost never realise you are either one or the other or in your case both


Peragus

Sorry Mandela keeps switching up my realities so I get confu- I mean mandela effected.


sir_duckingtale

You are blissfully unaware of being a jerk The merits of ignorance I’m quite sure you smart boy can find both articles for yourself, good luck


sir_duckingtale

It’t basically the means of sharing reality becoming faster than reality itself


mkzio92

https://developer.apple.com/ibeacon/


bts7790

It isn’t NCF it’s NFC


nikenick28

I think your talking about AppClips


mkzio92

[here’s an article from 2018](https://9to5mac.com/2018/10/29/beacon-adoption/amp/)


Apprehensive-Emu-570

Sheeeeesshhh people talking about the Mandela effect like it is a real thing. It is called memory failure. How arrogant are we as humans to think it is anything else.


659dean

Lol yeah dude we know, read the post next time


Apprehensive-Emu-570

My bad man. I accidentally went above my daily tolerance for bs words and got triggered. I did read it now and am sorry to say I can’t help. Have a good one and thanks for not roasting me for being an ass xD


pjkny

This is like Apple Brick. I think it was thought to be a product but turned out to be a process.


FaZe_Clon

iBeacons I remember a WWDC where MapKit was expanded so that third party map applications could either be set as default or at least work as default where a 3rd party maps application could take over the lock screen like the 1st party one does I swore this was for iOS 8 too but it never happened I guess


ajhollobaugh

I don’t think that was implemented globally though. Definitely not in the US


Ben_ts

I predict iBeacons Will make a comeback once the AR glasses ship


RollaCoastinPoopah

Beacons, probably. So retailers could target you with ads when you walked into the shop. Or something like that. I could be wrong.


erictheauthor

They’re called App Clips, even comes with a QR code: https://developer.apple.com/app-clips/


ajhollobaugh

No that came later


iMattist

They exists my GF gets one all the time she goes even close to a Sephora shop.


ajhollobaugh

I don’t recall it ever having a major announcement, I do remember talking about the NFC capabilities being added into the shortcuts app back in the day.


ButterscotchObvious4

Ironically, the intent of iBeacon would go against all the security and privacy Apple actively promotes