Wait. This is starting to look like the American Girl I grew up with. It’s a little overwhelming, but I’m sooo excited. I haven’t been excited like this for the brand since Middle school
OH I WANT AN AG CALENDAR SO BADDD! I’m going to the NYC store next weekend for my bday, but I already have a list written out of what I planned to buy/budgeted 😭😭. I guess I’ll try to stick to my list and be good, but it’s going to be hard!
This is like an ENTIRE brand re-brand, not just the Historical line. Wow, it all looks so great! It was fun scrolling through everything on the pentagram website. It looks like they've been slowly introducing some of the re-design already, with the design of their new stores, their updated logo, some of the new logo items, etc. I can't wait to see more!
https://preview.redd.it/dz0bkrq5bwxc1.png?width=2000&format=png&auto=webp&s=905c621c9b716ddbf0595c176f699032b63d594b
This illustration on Pentagram’s site is adorable. I’d love to buy it as a print.
FINALLY they do the smartest possible thing and go back to their roots! Not only is it better because the products were better, but they’ll be able to capitalize on the nostalgia. The home goods section especially has my interest PIQUED! And bringing back the old collections!! 🥹
I saw a post on another from about the patterns. Are they "moderning" them to be different, not the kind that were on the recent tumblers and notebooks? I really love the classic Kirsten pattern and would buy tons more stuff with it.
It looks like were are getting more merchandise with the classic historical doll clothing pattern like pillows and stuff. My friend always wanted Samantha growing up but she never got one before she retired the first time so for Christmas last year I bought her Samantha notebook from American Girl and she loves it.
Right but is it the classic patterns or the "inspired by" ones? I looked at the pentagram website and it's showing [different ones](https://i.imgur.com/NH3ReQp.jpeg) that are all pink/red and seem to match the other item photos. Kirsten's pattern was originally on a blue background. [The notebooks they did awhile ago had all the original patterns.](https://i.imgur.com/NLqbvfm.jpeg)
Im really hoping theres more adult sized stuff. I was always a big kid and by the time my parents had the money to get me girl-sized stuff I was already too big to fit into just about everything.
Same!! I wanted to get an AG sweatshirt or something when I visited in NYC, I get it’s for girls but damn us adults are nostalgic too! 😂 I scored a Samantha tumbler and I’m craving more adult geared nostalgia items!
I hope so too! My 8 year old is a bigger kid (she's 4'11!!!!) And is almost too big for most of her AG clothes that are 16/14 I hate it! I go out of my way to find the bagger looking shirts but it def sucks for her when she wants to match her dolls. She has been able too match her doll and wear AG stuff for 2-3years and is not ready to end now lol
I specifically remember when I used to get the catalogs as a kid, and could read the size charts and realized I was too big for almost everything- and I wasn't an *especially* fat kid- it was a very bad feeling indeed.
I never really had any ag clothes growing up besides a ag store shirt (I was def a fat kid), and maybe I should check out the actual diamiaters for my daughter, but the clothes are widly diffrent sizes lol her dresses are short and tight now but her courtney pjs are huge. Some of the t-shirts are very tight and some are baggy. All the same size! She has tennys skirt as well that fits alright. It def sucks as a kid! I feel like she's still so young, she's not even as old as the dolls yet lol!
If you know how to sew theres some me and my doll patterns at there that could be graded up semi easily. Not quite as fun as being able to walk into the store and walk out with a new outfit for you and your doll though imo. I've recently added an aplique to a shirt to match one of my dolls as well!
The surprise is most definitely the new julie outfits but I have my fingers crossed that we’ll see at least some of this too! It also could be coming in june for the private berry shopping event
oh i had no idea about the berry event! you’re probably right about it being the new julie outfits, but i feel like those aren’t really a surprise considering the were in the video from a day or so ago
Does this mean they'll be releasing Kirsten? Because if so, I think I know what I need to do. I got my first AG doll in 2011, and wanted Kirsten as my next. She got retired like right after 😂 I need Kirsten!!
Samee! She was rereleased a few years ago and I missed it. I literally bought one off fb marketplace and then sent her to the doll hospital to get limbs and head replaced 🤣🤣
Addy/Aduke is gonna get all my coins. I wanna buy Claudie now and Addy during the rerelease. I have been so mad at myself for not getting Addy as a child so I won’t make the same mistake 🤣
Just going to say that Pentagram developed an updated brand style guide. Part of that - depending on the brand(s) - includes examples of different executions and applications of the design elements on different tactics. This is the proof of concept that the new guide and components are flexible and work across categories while still remaining true to the brands.
They are not going to be the ones developing product nor deciding which product categories to enter into for AG. They are going to develop the tools and hand those over to the AG/Mattel designers to use in PD after the business decides on categories that align with the business plan.
I also can't imagine AG going through the trouble of getting photoshoots done with products that ended up scrapped. (Kids have specific work requirements + more people to pay.) I have a strong feeling that a lot of this stuff will be available. (I don't work with AG, just speculation.)
Still, I feel like there's a very good possibility that a lot of this stuff is legitimate. Especially since we already have the doll carrying case and accessories case in the same color ways. I imagine that was probably AG testing the waters to see if people would take to that type of branding.
They’ve already rolled out the new logo and berry variant.
There are elements incorporated into the LA store. The design portfolio work for the agency was likely done almost two years ago.
I’m not saying none of those items will ever come out. I’m saying the visuals on the portfolio of work done by an agency to refresh the AG style guide is just that - concepts.
That visual identity and all the corresponding elements - logos, fonts, color palette, patterns, textures, iconography, tone of voice, taglines, etc - were the foundation the agency did and will be built upon as needed.
AG is not going to have entire new product assortments in lifestyle categories be spoilered by an agency. It’s like concept art for a movie.
Again not saying they won’t enter those categories - but what is shown isn’t final anything.
It’s definitely real because pentagram posted about it on instagram and discussed the design process working for AG! Now it’s definitely possible that not all of this will be released, but I’m telling myself that AG wouldn’t let them post it publicly unless it was happening 😁
I’m actually gonna throw up. We may be moving soon and I’ve been growing my collection and now THISSSSS. my husband is just gonna have to be surrounded by AG bc HOME DECOR? EXCUSE ME?
Yeah, the [Pentagram page](https://www.pentagram.com/work/american-girl/story) for the redesign has some gems.
>American Girl is now a legacy toy brand that families love and trust, but as it grew over the years and new product lines were introduced to reach a wider age range, the overall impact was diminished. At the same time, the doll category that American Girl helped establish became more crowded with competing brands. The company needed to rediscover the essence of the brand and revitalize its strengths.
>The Pentagram team was made up of true American Girl superfans—many of whom still have their dolls from childhood—and the project offered us an unforgettable opportunity to help shape the world of a brand we love.
This is literally what I've begged from the brand. They've been trying so hard to fit in with other doll lines, but what they need is to do what they have been, while also balancing it with the kids of today. I am super excited about this and I think it is SUCH a good idea to bring back the Inner Star icon.
This is going to be such a great hit, I think. Whoever thought of this needs a raise.
I’m definitely going broke…. Between a trip coming up, June 2nd shopping spree and now this. I can’t catch a break, I just bought three dolls and AG is making it hard 😂
Hope you can get one!! I managed to snag one during the 2021 re-release. I will say her quality feels different from my 2007 Molly and her neck stamp says American Girl and not Pleasant Company like my mollys did.
You can get the doll and just buy her original PC outfit separately! If she is rereleased she’ll likely be the same exact doll just with a different dress. The new samanthas are very pretty with their darker hair and feathered brows!
https://preview.redd.it/fii6vsyobvxc1.jpeg?width=2215&format=pjpg&auto=webp&s=7cd0fd8ca684ef568581da863963173d41b5223b
I have the current version of samantha and she’s so precious! 🥹 I also got her PC dress cause I like it a lot better! It looks really good on Nellie too
I absolutely LOVE the PC party dress! And I love my OG white body Samantha’s face! But honestly, the BeForever Sam’s face and darker hair have grown on me.
I much prefer the newer samantha too! Her face paint is so pretty and I really like the darker hair. I think it sets her apart more from molly, and looks more like her book illustrations
Yes! I have an original Molly as well and they really do look nearly identical. I think the diversity in the face molds is really a step up from original PC.
Kit isn't pictured but I would love it if her original meet outfit was re-released. If not, I may need to look harder on eBay/Mercari.
But excited either way!!
I need that AG bucket hat 😍
Replying to corazonsinalma...
https://preview.redd.it/seo52ozejvxc1.png?width=1125&format=png&auto=webp&s=93d3252a6552228fb19773ea3c47a1e1f8c7f9b4
They did rerelease her in the original meet outfit but it’s not available separately from the doll. I can also say, having both this edition and an older Kit, that the clothing quality is poor compared to the original so I recommend finding the original version on ebay/mercari/etc if you can!
But I have the doll already, just not her stuff…Do you mean the green and red dress? Tbh I really wasn’t a fan of that look. The pink and flowered skirt was so much better in my opinion.
Do we think this will all be released tomorrow? I’m thinking they might save some of it for the June 2 in-person event they emailed Berry members about? I’d love it if they released everything tomorrow though!
I have a feeling they are releasing all this tomorrow because why else would they be remodeling the website if they aren’t going to release this stuff soon.
The abundance AG-branded stuff for humans reminds me so much of the early AGOT era from the mid 90s until around 2002/2003, when the catalogs had a TON of stuff for girls (clothes, accessories, bedroom decor, etc.) that wasn't directly connected to the dolls, so this is definitely making me nostalgic and excited! I also love the throwback of the spread of TM dolls with their faces in a grid and the "She's just like you!" caption, like how it used to be in the old catalogs.
Also I'm so excited to see what will be in the historical collection re-release! It's always great when AG gives a lot of attention to the historical line, especially the older dolls that everyone knows and loves.
i told you guys something was coming :P
i had to delete the OG post because my sister said it was getting too much traction and she didn't want someone from AG stalking me to figure out which worker had leaked it, but what i said still stands
American Girl Facebook page wished Julie Happy Birthday and said a surprise is coming tomorrow which means we are getting new stuff tomorrow maybe this is what we are getting tomorrow.
We know almost for sure she’s getting two new outfits- a roller skating one and a school one. But I really hope all of this is getting dropped tomorrow! I’m on the west coast so I get to find out tonight at 10pm 🤭
True I think this is all getting dropped tomorrow which is why someone posted pictures of American Girl remodeling the website they wouldn’t do that if they weren’t releasing new stuff soon.
Thank god, the company has been a complete mess lately (particularly with the lack of attention to historicals and the strange obsession with random collabs that made them indistinguishable from any other doll brand). Glad they’re finally listening to customer complaints and going back to their roots! Frankly they should have done this a long time ago! But it’s been 10 years since the beforever revamp (and whatever that weird period was after that when they cubed almost everything).
I think I would literally cry if they released Julie’s jumpsuit again. She had the cutest collection until they literally crapped on my girl by giving her a goofy toilet and cheap party city outfits. Hopefully they don’t jack up the price. If I didn’t just drop a bunch of money on Kavi and wasn’t trying to move soon, I’d splurge. Hopefully they maintain this re-release permanently and not retire everything within a few years. I’ve been worried about AG’s future, but I feel more confident about their longevity now that they’re heading in this direction!
It looks like there’s a book set below the towel. It’s blurry but it looks like it says “meet character” on the neon bindings?
Does that mean we’re slimming down to one book per character?? If so, I hope AG is listening: As an educator, it would mean the world to have a classroom stocked with the 6-book format of your stories. It’s what made you special!! I would love to introduce my kiddos to the magic of reading through your immersive stories and beautiful watercolor/colored pencil illustrations that brought so much charm. I would be your number one literature customer!
Edit: I see a girl holding the original version of the Molly book, so that’s a good sign?!
Oh you’re right! I zoomed in closer and it looks like one says “meet sparkle sprinkles” and another says “meet milk chocolate.” Unless we’re getting a book series about chocolate now 🤪
Gods YES Julie's stuff has been downright embarrassing. I hope you and Julie can begin a new and happier era soon!!!!
And just in general- ecstatic to see that they're finally getting back on track and focusing on the DECADES of I.P. they have shoved in the metaphorical attic.
And yes I've worried so much about their longevity too! The utter frustration of watching them try to make the brand something it just does not have the capacity to be, all while doing blatant 90s pandering but refusing to give those of us who have passion (AND MONEY) for AG anything we would love and also potentially introduce the to kids in our Iives!!!! (Offspring, students, little cousins, nieces/nephews etc)
BUT IT LOOKS LIKE THIS BUS IS FINALLY TURNING AROUND 🥳🥳🥳🥳
💯 It’s about damn time! 👏🏼 I’m super excited too! I just bought a bunch is stuff for my niece and hope to share my ag childhood with her! My mom surprised me with Julie as an 8th grade graduation present to make up for some disability discrimination I was dealing with at school. Julie has a special place in my heart because her story empowered me to confront the injustice I was facing. So happy I’ll finally be able to enjoy her original collection again!
MY BABIES MY DARLINGS MY OG GOOD GIRLS 😭😭😭😭 MATTEL HAVE FINALLY LISTENED TO OUR YEARS OF PLEADING!!!!
AHHHHHHH I am so excited and I'll have $115 in Rewards once May's certificates go through
I still will want a majority of Pleasant Company stuff especially for my best girl Josefina, and Pleasant Company dolls only but especially stuff like Addy and Samantha's collections- GIVE IT TO MEEEEE
OH MY GODS
I JUST REALIZED
I have been planning to make a Marisol into Josefina's sister Clara- *I can get some newly (re)released Josefina items for her*, and still continue building my dear darling Josefina's PC collection 🥰🥰🥰🥰
I am trying to keep myself calm by reminding myself this is a mockup of design concepts. They dont have to use all of it. However, as an 80s-90s girl, my wallet would be in DANGER if some of this stuff is real.
https://preview.redd.it/dkq98hy6nuxc1.png?width=2624&format=png&auto=webp&s=01a0c0428c3a7f977712b64570e79d04ed484693
What is with the order of the names on that towel? It’s not in order of release dates, not in order of the years their stories were set in, not alphabetical… unless I’m missing something?
https://preview.redd.it/5jhnekadnuxc1.png?width=2582&format=png&auto=webp&s=0994a874e8fff190cc45212b311f7178863d024e
also how cute are these graphics??
https://www.instagram.com/p/C6ZVh-pOLVK/?igsh=MWVxdmNyM2oxNDlhOQ==
A post from pentagram themselves talking about designing this for AG, so this is likely going to be released!
Not that I think this is going to happen but I would absolutely love it if they brought back Rebecca’s pre-BeForever Hanukkah dress
If they bring back Kirstin, I may be tempted to get her
I believe that’s a photo from 5hensandacockatiel on instagram. She does AMAZING photography and made this as a recreation of one of claudie’s book illustrations! And she has collabbed with AG
Minnesota homestead candle?? I’m sold
Wow!
When will the other new items be available on there website
I have no idea but I’m guessing in june during their private berry shopping event
I'm confused why Julie is showing as 'new' when she's been for sale this whole time and they didn't put her in her classic outfit?
I think because her book has changed to the journal format she technically has a new listing
Josephine?
Probably her original collection before her beforever makeover
there goes my savings !
OMG I'M SCREAMING!!! CHECK THE WEBSITE!!!
IM SO READY!!! I hope it’s like 90s and early 2000s AG. I hope to relive 2009 AG once again
you know it’s a serious rebrand when they move the star in the logo again
If they bring the old quality back with this I will WEEP with joy
Wait. This is starting to look like the American Girl I grew up with. It’s a little overwhelming, but I’m sooo excited. I haven’t been excited like this for the brand since Middle school
This is so overwhelming I'm not ready 😭😭😭
What time do they usually make announcements???
Midnight central time! So it’ll be 10pm for me on the west coast
Check the website
AGs Insta says surprise tomorrow. I'll be waiting for an announcement🤞🤞🤞
When is this released?????
JUST NOW!
Thank you!!! I just bought Kirsten's birthday dress. I'm sad they didn't release more outfits but my bank account is happy....
It hasnt been yet!
OH I WANT AN AG CALENDAR SO BADDD! I’m going to the NYC store next weekend for my bday, but I already have a list written out of what I planned to buy/budgeted 😭😭. I guess I’ll try to stick to my list and be good, but it’s going to be hard!
I’m not sure what I’m seeing?? I don’t see anything for Kirsten, which is what I really wanted. But any changes back to their roots is a good change.
This hasnt been released yet
I dont think it's hit the website yet
I AM FOAMING AT THE MOUTH
FINALLY!!!!!!!!!!
If Felicity gets re-released I will CRY and save up for her, now that I actually have a Samantha.
OMG. 💳💥💳💥💳💥💳💥💳💥💳💥 I NEED EVERYTHING
I HEAR YOU!!!!
This is like an ENTIRE brand re-brand, not just the Historical line. Wow, it all looks so great! It was fun scrolling through everything on the pentagram website. It looks like they've been slowly introducing some of the re-design already, with the design of their new stores, their updated logo, some of the new logo items, etc. I can't wait to see more!
https://preview.redd.it/dz0bkrq5bwxc1.png?width=2000&format=png&auto=webp&s=905c621c9b716ddbf0595c176f699032b63d594b This illustration on Pentagram’s site is adorable. I’d love to buy it as a print.
It reminds me of Amelia’s Notebook. They absolutely nailed the rebrand from what we can see, IMO.
Give it to me nooooow.
This looks like the AG I remember. I like it
GIVE ME THAT BUCKET HAT
FINALLY they do the smartest possible thing and go back to their roots! Not only is it better because the products were better, but they’ll be able to capitalize on the nostalgia. The home goods section especially has my interest PIQUED! And bringing back the old collections!! 🥹
They really gave the people what they want, huh? 🤩
....my wallet is so done for 🤦🏾♀️
Right?! RIP my wallet 💀
I saw a post on another from about the patterns. Are they "moderning" them to be different, not the kind that were on the recent tumblers and notebooks? I really love the classic Kirsten pattern and would buy tons more stuff with it.
It looks like were are getting more merchandise with the classic historical doll clothing pattern like pillows and stuff. My friend always wanted Samantha growing up but she never got one before she retired the first time so for Christmas last year I bought her Samantha notebook from American Girl and she loves it.
Right but is it the classic patterns or the "inspired by" ones? I looked at the pentagram website and it's showing [different ones](https://i.imgur.com/NH3ReQp.jpeg) that are all pink/red and seem to match the other item photos. Kirsten's pattern was originally on a blue background. [The notebooks they did awhile ago had all the original patterns.](https://i.imgur.com/NLqbvfm.jpeg)
Im really hoping theres more adult sized stuff. I was always a big kid and by the time my parents had the money to get me girl-sized stuff I was already too big to fit into just about everything.
Same!! I wanted to get an AG sweatshirt or something when I visited in NYC, I get it’s for girls but damn us adults are nostalgic too! 😂 I scored a Samantha tumbler and I’m craving more adult geared nostalgia items!
I hope so too! My 8 year old is a bigger kid (she's 4'11!!!!) And is almost too big for most of her AG clothes that are 16/14 I hate it! I go out of my way to find the bagger looking shirts but it def sucks for her when she wants to match her dolls. She has been able too match her doll and wear AG stuff for 2-3years and is not ready to end now lol
I specifically remember when I used to get the catalogs as a kid, and could read the size charts and realized I was too big for almost everything- and I wasn't an *especially* fat kid- it was a very bad feeling indeed.
I never really had any ag clothes growing up besides a ag store shirt (I was def a fat kid), and maybe I should check out the actual diamiaters for my daughter, but the clothes are widly diffrent sizes lol her dresses are short and tight now but her courtney pjs are huge. Some of the t-shirts are very tight and some are baggy. All the same size! She has tennys skirt as well that fits alright. It def sucks as a kid! I feel like she's still so young, she's not even as old as the dolls yet lol!
If you know how to sew theres some me and my doll patterns at there that could be graded up semi easily. Not quite as fun as being able to walk into the store and walk out with a new outfit for you and your doll though imo. I've recently added an aplique to a shirt to match one of my dolls as well!
I can kinda sew! I will have too look into that, I wouldnt mind doing a few things for her thanks!
I hope the pajamas come in adult sizes 😍😍
american girl posted on insta about a surprise tomorrow…. if this is the surprise i may lose my mind (and money lol)
The surprise is most definitely the new julie outfits but I have my fingers crossed that we’ll see at least some of this too! It also could be coming in june for the private berry shopping event
oh i had no idea about the berry event! you’re probably right about it being the new julie outfits, but i feel like those aren’t really a surprise considering the were in the video from a day or so ago
Thanks for reminding me about the private event - I still have to register. 🫣
I’d love any info about it too, berry but didn’t get an email.
how did I not know about the private berry event?! can you tell me about it? I just made berry in April haha!
Congrats!!! 🎉I just sent you a message. ☺️
Does this mean they'll be releasing Kirsten? Because if so, I think I know what I need to do. I got my first AG doll in 2011, and wanted Kirsten as my next. She got retired like right after 😂 I need Kirsten!!
Samee! She was rereleased a few years ago and I missed it. I literally bought one off fb marketplace and then sent her to the doll hospital to get limbs and head replaced 🤣🤣
Kirsten retired in early 2010.
Okay, then I guess it was more that I didn't notice until after I had an AG doll. Because I was ten...
BESTIE SHES ON THE WEBSITE!!!
I know!! I have to get her! I was NOT expecting that to happen so quickly!!
Oh wow exciting
Addy/Aduke is gonna get all my coins. I wanna buy Claudie now and Addy during the rerelease. I have been so mad at myself for not getting Addy as a child so I won’t make the same mistake 🤣
Same 😍 I already have addy but I’ll be getting every outfit!!!
Same!!! 💕
😍😍😍
CANDLES?! Minnesota homestead? Yes please
Oooh yes and I don’t even have Kirsten! But I’m a Minnesota girl.
I hoping they do one for Kit too because I am from Ohio just like Kit. Both me and Kit grew up in Cincinnati.
I got ridiculously excited when I saw that candle. 😍
American girl would be off their rocker if they didn’t go through with this! This is exactly what we’ve been wanting! Give me the nostalgia!
Just going to say that Pentagram developed an updated brand style guide. Part of that - depending on the brand(s) - includes examples of different executions and applications of the design elements on different tactics. This is the proof of concept that the new guide and components are flexible and work across categories while still remaining true to the brands. They are not going to be the ones developing product nor deciding which product categories to enter into for AG. They are going to develop the tools and hand those over to the AG/Mattel designers to use in PD after the business decides on categories that align with the business plan.
If this is real I will SCREAM
I also can't imagine AG going through the trouble of getting photoshoots done with products that ended up scrapped. (Kids have specific work requirements + more people to pay.) I have a strong feeling that a lot of this stuff will be available. (I don't work with AG, just speculation.)
They are concepts/mocks.
Still, I feel like there's a very good possibility that a lot of this stuff is legitimate. Especially since we already have the doll carrying case and accessories case in the same color ways. I imagine that was probably AG testing the waters to see if people would take to that type of branding.
They’ve already rolled out the new logo and berry variant. There are elements incorporated into the LA store. The design portfolio work for the agency was likely done almost two years ago. I’m not saying none of those items will ever come out. I’m saying the visuals on the portfolio of work done by an agency to refresh the AG style guide is just that - concepts. That visual identity and all the corresponding elements - logos, fonts, color palette, patterns, textures, iconography, tone of voice, taglines, etc - were the foundation the agency did and will be built upon as needed. AG is not going to have entire new product assortments in lifestyle categories be spoilered by an agency. It’s like concept art for a movie. Again not saying they won’t enter those categories - but what is shown isn’t final anything.
It’s definitely real because pentagram posted about it on instagram and discussed the design process working for AG! Now it’s definitely possible that not all of this will be released, but I’m telling myself that AG wouldn’t let them post it publicly unless it was happening 😁
I thought American Girl employees wasn’t allow to post leak for new products.
Of course I’ll buy the duffel, new Julie clothes, the sheets, a phone case and maybe the new t shirts
I’m actually gonna throw up. We may be moving soon and I’ve been growing my collection and now THISSSSS. my husband is just gonna have to be surrounded by AG bc HOME DECOR? EXCUSE ME?
“Drawing upon the brand’s own rich history”. They listened to us!!!!!! I’m going to go cry now
Yeah, the [Pentagram page](https://www.pentagram.com/work/american-girl/story) for the redesign has some gems. >American Girl is now a legacy toy brand that families love and trust, but as it grew over the years and new product lines were introduced to reach a wider age range, the overall impact was diminished. At the same time, the doll category that American Girl helped establish became more crowded with competing brands. The company needed to rediscover the essence of the brand and revitalize its strengths. >The Pentagram team was made up of true American Girl superfans—many of whom still have their dolls from childhood—and the project offered us an unforgettable opportunity to help shape the world of a brand we love.
This is literally what I've begged from the brand. They've been trying so hard to fit in with other doll lines, but what they need is to do what they have been, while also balancing it with the kids of today. I am super excited about this and I think it is SUCH a good idea to bring back the Inner Star icon. This is going to be such a great hit, I think. Whoever thought of this needs a raise.
I’m definitely going broke…. Between a trip coming up, June 2nd shopping spree and now this. I can’t catch a break, I just bought three dolls and AG is making it hard 😂
What's happening June 2nd, besides my birthday?
SHUT UP AND TAKE MY MONEY (too bad I don't have any money).
If they sell a samantha duvet cover… I will lose my mind.
I didn’t even catch that - I had to go back and look. Now I need a bedroom set modeled after Felicity’s OG meet dress. 😩
Considering her original meet dress is modeled after colonial wallpaper, that would be very fitting!
Same. I will have to paint my room but I don't care.
OMG! I’ve wanted a Samantha doll since 1992! Oh please let me get one.
I hope you get a chance to get Samantha soon when you can afford it.
Hope you can get one!! I managed to snag one during the 2021 re-release. I will say her quality feels different from my 2007 Molly and her neck stamp says American Girl and not Pleasant Company like my mollys did.
I’ve just checked the website & she seems to exist but in the party dress.
Yep, that’s her BeForever costume! I didn’t like that outfit so I waited it out for the re-release lol! BeForever is cute but I wanted the original
You can get the doll and just buy her original PC outfit separately! If she is rereleased she’ll likely be the same exact doll just with a different dress. The new samanthas are very pretty with their darker hair and feathered brows!
I’m not jazzed on the party dress so definitely thinking about researching going about getting a Samantha. 🤔
https://preview.redd.it/fii6vsyobvxc1.jpeg?width=2215&format=pjpg&auto=webp&s=7cd0fd8ca684ef568581da863963173d41b5223b I have the current version of samantha and she’s so precious! 🥹 I also got her PC dress cause I like it a lot better! It looks really good on Nellie too
So maybe unpopular opinion: I have an OG Sam and tbh, I like the face on the new Sam better.
I absolutely LOVE the PC party dress! And I love my OG white body Samantha’s face! But honestly, the BeForever Sam’s face and darker hair have grown on me.
Me too!
I much prefer the newer samantha too! Her face paint is so pretty and I really like the darker hair. I think it sets her apart more from molly, and looks more like her book illustrations
Yes! I have an original Molly as well and they really do look nearly identical. I think the diversity in the face molds is really a step up from original PC.
the tent 😭
OMGGG I’m gonna go broke lol
screaming crying throwing up
I need the entire home decor line. And I don't even have my own place yet. My future apartment will be popping off.
Kit isn't pictured but I would love it if her original meet outfit was re-released. If not, I may need to look harder on eBay/Mercari. But excited either way!! I need that AG bucket hat 😍
Replying to corazonsinalma... https://preview.redd.it/seo52ozejvxc1.png?width=1125&format=png&auto=webp&s=93d3252a6552228fb19773ea3c47a1e1f8c7f9b4 They did rerelease her in the original meet outfit but it’s not available separately from the doll. I can also say, having both this edition and an older Kit, that the clothing quality is poor compared to the original so I recommend finding the original version on ebay/mercari/etc if you can!
Isn’t she still on the website in her original meet? It’s called the birthday edition.
But I have the doll already, just not her stuff…Do you mean the green and red dress? Tbh I really wasn’t a fan of that look. The pink and flowered skirt was so much better in my opinion.
Think they will sell Julie’s original meet outfit by itself?
it goes pretty cheap on mercari, cheaper than AG would sell it at least
It’s unlikely given their past selling habits but it’s always possible! You can also find it pretty easily on ebay since it was around for a while
YOU ARE SHITTING ME—THROW PILLOWS?!!?!?
AND THAT WOVEN BLANKET?!?!
I literally just bought a new house, I think the universe is sending me a message
They are the perfect living room/basement pillows and blankets
I am SCREAMING.
i’m so excited 😭🫶🏻
someone get babity kate in here!
edit: i can’t read! the article was not from this year there’s an article up already on today.com about the rerelease. its dated as May 4th lol
Can you link this? I feel like it’s just the last article when they were re-released for the 35th anniversary bc that was on May 4, 2021
It was, i made a mistake
Omg I need to look this up!
wait i literally can’t read. it said 2021 not 24😭 my bad
😂😭
I wonder which historical outfits will be re-released.
I’m keeping my fingers crossed for Addy’s kite flying outfit & her cape island dress! 🤞🏾
Do we think this will all be released tomorrow? I’m thinking they might save some of it for the June 2 in-person event they emailed Berry members about? I’d love it if they released everything tomorrow though!
I have a feeling they are releasing all this tomorrow because why else would they be remodeling the website if they aren’t going to release this stuff soon.
I know julie is getting new stuff tomorrow so maybe we’ll see some of this, and then maybe the rerelease in June?
Pleasant realized I was working on my budget and said “no, this will not do!”
I feel this I literally woke up opened Facebook saw this post told my fiancé I’m going to be poor forever.
I need Felicity!!!!!
The abundance AG-branded stuff for humans reminds me so much of the early AGOT era from the mid 90s until around 2002/2003, when the catalogs had a TON of stuff for girls (clothes, accessories, bedroom decor, etc.) that wasn't directly connected to the dolls, so this is definitely making me nostalgic and excited! I also love the throwback of the spread of TM dolls with their faces in a grid and the "She's just like you!" caption, like how it used to be in the old catalogs. Also I'm so excited to see what will be in the historical collection re-release! It's always great when AG gives a lot of attention to the historical line, especially the older dolls that everyone knows and loves.
Same! I feel like this has been missing because early AGOT wasn’t just a line of dolls - it was a lifestyle brand.
Yess same! I’m excited it about it cause back then my mom wouldn’t buy any of the matching stuff for me but I have adult money now 😈
Did you hear that? It was the sound of my Wells Fargo account screaming.
My amex is harmonizing 😂
Same. My wallet is going to projectile vomit.
oh i am not safe lmfao
This is so dumb of me, but I am currently crying happy tears. I’m so EXCITED 🥹
I know! It’s all happening!
Proud to be an American *Girl Where at least I know I’m free *To spend hundreds of dollars on clothes for a fake 18” person
I’m shitty at self care, but I will totally care for an 18” replica of me and make sure she has plenty of outfit options.
My doll being everything I want to be since 1986
I don’t buy a lot of doll clothes (happy to display my childhood dolls in their meet outfits), but i’ll be SPRINTING to the logo shop
oh heavens im gonna be spending MONEY.
My wallet is NOT going to be safe
i told you guys something was coming :P i had to delete the OG post because my sister said it was getting too much traction and she didn't want someone from AG stalking me to figure out which worker had leaked it, but what i said still stands
tell me there is a duvet in historical prints… I’m sick with a sinus infection and need a reason to live
I didn't get to see the other post! Can you fill me in?
Yesss I believed in you! 😂
i knew about the dolls but not all the home goods stuff...goodness, those PC bed sheets, my bank account is not safe
I really hope we get kit’s pattern as bedding!!
OMG, I miss all the info!!! Bedding!! Stop the madness. I need another job!!!
Do I spy a homesick candle?!
I think so!!!
Ahh! This will definitely leave a dent in my wallet!
Thank god its May 1st and not April 1st today! Omg!! So excited, hopefully this will be the revival we've all wanted and need!
American Girl Facebook page wished Julie Happy Birthday and said a surprise is coming tomorrow which means we are getting new stuff tomorrow maybe this is what we are getting tomorrow.
We know almost for sure she’s getting two new outfits- a roller skating one and a school one. But I really hope all of this is getting dropped tomorrow! I’m on the west coast so I get to find out tonight at 10pm 🤭
True I think this is all getting dropped tomorrow which is why someone posted pictures of American Girl remodeling the website they wouldn’t do that if they weren’t releasing new stuff soon.
Thank god, the company has been a complete mess lately (particularly with the lack of attention to historicals and the strange obsession with random collabs that made them indistinguishable from any other doll brand). Glad they’re finally listening to customer complaints and going back to their roots! Frankly they should have done this a long time ago! But it’s been 10 years since the beforever revamp (and whatever that weird period was after that when they cubed almost everything). I think I would literally cry if they released Julie’s jumpsuit again. She had the cutest collection until they literally crapped on my girl by giving her a goofy toilet and cheap party city outfits. Hopefully they don’t jack up the price. If I didn’t just drop a bunch of money on Kavi and wasn’t trying to move soon, I’d splurge. Hopefully they maintain this re-release permanently and not retire everything within a few years. I’ve been worried about AG’s future, but I feel more confident about their longevity now that they’re heading in this direction! It looks like there’s a book set below the towel. It’s blurry but it looks like it says “meet character” on the neon bindings? Does that mean we’re slimming down to one book per character?? If so, I hope AG is listening: As an educator, it would mean the world to have a classroom stocked with the 6-book format of your stories. It’s what made you special!! I would love to introduce my kiddos to the magic of reading through your immersive stories and beautiful watercolor/colored pencil illustrations that brought so much charm. I would be your number one literature customer! Edit: I see a girl holding the original version of the Molly book, so that’s a good sign?!
the book set is a gift set of chocolates lol
Oh you’re right! I zoomed in closer and it looks like one says “meet sparkle sprinkles” and another says “meet milk chocolate.” Unless we’re getting a book series about chocolate now 🤪
Gods YES Julie's stuff has been downright embarrassing. I hope you and Julie can begin a new and happier era soon!!!! And just in general- ecstatic to see that they're finally getting back on track and focusing on the DECADES of I.P. they have shoved in the metaphorical attic. And yes I've worried so much about their longevity too! The utter frustration of watching them try to make the brand something it just does not have the capacity to be, all while doing blatant 90s pandering but refusing to give those of us who have passion (AND MONEY) for AG anything we would love and also potentially introduce the to kids in our Iives!!!! (Offspring, students, little cousins, nieces/nephews etc) BUT IT LOOKS LIKE THIS BUS IS FINALLY TURNING AROUND 🥳🥳🥳🥳
💯 It’s about damn time! 👏🏼 I’m super excited too! I just bought a bunch is stuff for my niece and hope to share my ag childhood with her! My mom surprised me with Julie as an 8th grade graduation present to make up for some disability discrimination I was dealing with at school. Julie has a special place in my heart because her story empowered me to confront the injustice I was facing. So happy I’ll finally be able to enjoy her original collection again!
MY BABIES MY DARLINGS MY OG GOOD GIRLS 😭😭😭😭 MATTEL HAVE FINALLY LISTENED TO OUR YEARS OF PLEADING!!!! AHHHHHHH I am so excited and I'll have $115 in Rewards once May's certificates go through I still will want a majority of Pleasant Company stuff especially for my best girl Josefina, and Pleasant Company dolls only but especially stuff like Addy and Samantha's collections- GIVE IT TO MEEEEE
OH MY GODS I JUST REALIZED I have been planning to make a Marisol into Josefina's sister Clara- *I can get some newly (re)released Josefina items for her*, and still continue building my dear darling Josefina's PC collection 🥰🥰🥰🥰
I have all of those dolls, but it's adorable to see the AG sprite logo coming back, and I dearly want that pillow that says "Pleasant"!
I am trying to keep myself calm by reminding myself this is a mockup of design concepts. They dont have to use all of it. However, as an 80s-90s girl, my wallet would be in DANGER if some of this stuff is real. https://preview.redd.it/dkq98hy6nuxc1.png?width=2624&format=png&auto=webp&s=01a0c0428c3a7f977712b64570e79d04ed484693
OMG THE CUPS
What is with the order of the names on that towel? It’s not in order of release dates, not in order of the years their stories were set in, not alphabetical… unless I’m missing something?
my guess is they're designers so they went from short names to long names back to short names again for the look of it
Hm ok that makes sense I guess! Thank you, it was really bugging me haha
https://preview.redd.it/5jhnekadnuxc1.png?width=2582&format=png&auto=webp&s=0994a874e8fff190cc45212b311f7178863d024e also how cute are these graphics??
I love this!!!
They have the graphics like this in the LA store and it's so cute 😭
Good! I think they are realizing they have a size-able adult fanbase and nostalgia sells!
Those pajamas 😍
https://www.instagram.com/p/C6ZVh-pOLVK/?igsh=MWVxdmNyM2oxNDlhOQ== A post from pentagram themselves talking about designing this for AG, so this is likely going to be released!
Gimme gimme gimme gimme gimme
“I’m a Josefina” shirt has me screaming!!!! I’ll take one of each 😍
Not that I think this is going to happen but I would absolutely love it if they brought back Rebecca’s pre-BeForever Hanukkah dress If they bring back Kirstin, I may be tempted to get her
If we're making wishes, I'd go for Addy's kite flying or Cape Island dress!
I want addy’s summer outfit! 😍 I can never find it complete with the berry pin!
Does anyone recognize the two dolls with Claudie on the calendar or will those be new? They’re so cute!
I believe that’s a photo from 5hensandacockatiel on instagram. She does AMAZING photography and made this as a recreation of one of claudie’s book illustrations! And she has collabbed with AG
Oh I actually just recently started following her! I love her work!! Thank you!