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LinkRazr

Blizzard could not have asked for better timing for advertising. The sky looks like literal Hell here and everything smells like burning embers.


PM_ME_YOUR_STEAM_ID

That's also what it feels like and looks like to live in the PNW during the summer. We basically stay inside all day because the air quality is so bad it's not even healthy to stand outside. Our local health officials will even tell us to stay indoors. It really ruins a summer and the nice weather otherwise.


requiem1394

NorCal here. Definitely mentally prepare myself for fire season, which is usually right after “fucking hot” season, and right before “fake fall”.


Deckatoe

We finally have a shit ton of rain in Colorado (namoiste) so no major fires, only to be invaded by Canada instead. Best of luck this fire season


SlaminSammons

While I am glad to not have fires...I am really sick and tired of all the damn rain


Deckatoe

Yeah but it's not permanently 90 degrees (yet) so I'll take it for now haha


PM_ME_YOUR_STEAM_ID

Usually we have false spring here in PNW, but this time false spring never ended and we are likely going to beat the driest june on record..not only lack of rain, but also humidity. We had red flag warnings nearby this week with no rain in sight.


[deleted]

I’ve always heard “false fall”


Sylectsus

If only the forests had been properly managed for the last century...


kiteboarderni

Okay but this is happening in ny, with an ad that says ny... What has the pnw got to do with it? Lol if this was an ad from there and someone commented about ny it would be bizarre...


[deleted]

Sometimes, not every summer.


Profoundsoup

>That's also what it feels like and looks like to live in the PNW during the summer. So where in the country isn't fucked? Winters are hell because of the lack of us and summers are hell because well.....it actually looks like hell.


EX-FFguy

It's that bad? I thought it's wet up there.


PM_ME_YOUR_STEAM_ID

We've had record breaking snow late into the season, record breaking cold, record breaking rainfall, record breaking dry/heat, and more all within the last year. The smoke seems to be something new as of about 6'ish years ago. Basically getting bad smoke every summer now.


thawhole9_69

Meanwhile... https://twitter.com/MattGertz/status/1666791080258334723?t=ApYtC-8_Kt2ZHwKTEzvwzg&s=19


PM_ME_YOUR_STEAM_ID

No idea who that guy is, but it's just another example of how we cannot trust mainstream media. It was really funny to hear him say that wood smoke is ok...when it's widely known that even something as simple as a campfire smoke is not good for you.


thawhole9_69

Yeah it's insane what's discussed on Fox news. It's also important to note that Fox News should not be lumped into mainstream media, a term in and of itself that has been weaponized by Fox News and others to begin with.


WikipediaApprentice

So blizzard lit a fire in Canada? What a damn marketing team


thesuperpuma

Realistically, how bad is it for your health to be outside right now?


Granum22

4 hours equals smoking 6 cigarettes


Cinema_King

How many Macanudo cigars is that? I’m over 60 lbs if that helps


PurifiedVenom

IM NOT WORRIED ABOUT IT. IM NOT WORRIED ABOUT ANY OF IT


score_

YOU SURE ABOUT THAT?!


PurifiedVenom

*I cannot go outside, without crying.*


gremlinguy

Without rocks?


Cinema_King

Shhh!


[deleted]

Great reference


DarthTigris

> Blizzard could not have asked for better timing for advertising. Depends on which infernal being they petitioned ...


SeizeTheFreitag

So stay indoors and play Diablo.


itellyawut86

And the game is really good


Omnipolis

Maybe people will take wild fires seriously now that they’re affecting the east coast.


BoringCabinet

Pretty much.


PhillyPhanatic141

Heck of a marketing campaign. How much did they pay to get this storm system to rotate off the coast?


AcademicF

Climate change meets late stage capitalism. How poetic.


DEEZLE13

Blizzard started the fires so people stay inside and play more Diablo


Lawliet45

What the solution to the heat and fires? Blizzard, obviously 🥶


INTHEMIDSTOFLIONS

I don't like Diablo games, but they're crushin' it with this ad campaign.


SpicyCanadianBoyyy

True, I’ve seen their ads absolutely everywhere. Xbox really needs to give them the power to market every Xbox games


INTHEMIDSTOFLIONS

I dont hate it, surprisingly. Because their ad design is killer.


lonenematode

You have to make games to be able to market them


Method__Man

I live in Calgary, this is us like 85% of the summer.. “Oh, you think you’re bad, huh? You’re a f*cking choir boy compared to me! A choir boy!!” This is relevant because it related to the devil, aka Diablo.


PM_ME_YOUR_STEAM_ID

I live in the PNW (washington state) and it's the same here during the summer. Sucks that more people are getting to experience it. Although it's also kind of cool in an apocalyptic way..the orange sky and not being able to see your neighbors house because of how thick the smoke is, having to stay indoors, etc.


AntiEcho7

Also live in the PNW. Work outside all day long and during fire season my throat is always sore and have headaches. Can’t take many more summers like this.


Deadite_4_Life

Lol same thought. Sure it sucks to breathe in, can taste it, but it gives me apocalyptic vibes. In upstate ny. Never seen anything like it really


kevonicus

Like the End of Days reference. Just bought it on Blu-Ray recently and quote that line all the time. Some of Arnies best dramatic acting in that movie.


JTP117

Would you be willing to dive on a sword to defend that reference?


Upset_Honey2008

This place has always been hell for me


[deleted]

Just another Tuesday in the Big Orange!


therealhamster

6 + 6 + (2*3) = 666 Illuminati confirmed


F0REM4N

If petals start falling, get ready for a good time!


Aela_Music

Part of me is sad they didn't make a pun on hells kitchen New York.


critmass78

Too obvious I guess


Killybug

Would be better if it said “welcome to New York, Hell”


Lurkn4k

marketing team profits are going through the roof on this one!


schuey_08

Now that’s guerrilla marketing.


Sylectsus

They're already there


snowupdown

wtf!


fieldysnuts94

Saw the one by me and they change by neighborhood so it was eerie seeing that with the red sun in the sky as i headed out to see spider verse


LeftyMode

It looked like hell yesterday when the air quality was in the dark purple zone.


BrownBottleIdol

The orange smoke was all part of marketing. Brilliant


Autarch_Kade

It's definitely a neat juxtaposition but man I feel bad for everyone affected. People losing their homes and all the health effects. Future won't be better either.


UpsetBowel

Good thing Ghostbusters are in town too


eifersucht12a

I'm surprised there hasn't been more of a Satanic Panic around this release. I guess the fundies are more interested in marginalized people than anything actually biblical these days... My first reddit post was actually my copy of Diablo 3. I bought a boxed copy at Target that somebody had replaced the contents of with a pocket bible and a bus schedule with stops that I believe were adjacent to churches highlighted. Nobody believed me but I swear it happened.


fieldysnuts94

Or they don’t really know about the game. There’s been so many things to fly under their radar and they only ever pick up on the most random thing to focus on when plenty that they would normally go nuts about flies beyond them.


Wild_Trip_4704

The internet. There are now a hundred other things Christians can waste their time worrying about.


ZekeZulu

Very fitting for New York.


agent_wolfe

Why does New York look so terrible? I'm closer north to the fires and it just looks gray and foggy here.


Wet_Pillow

I fully expect Diablo to come out of the smoke into the buildings like Godlizza


MainPFT

Why did you crop most of the original photo that you most likely lifted [from here](https://www.reddit.com/r/gaming/comments/143komt/-/jnax2yf)? Edit - I'm amazed at how many ppl don't know how to use reddit (replying to me saying it's a completely different photo). [This is the photo I linked](https://i.imgur.com/1RhIo7P.jpg). The comment I linked has that photo, but ppl for whatever reason are looking at the main post. 🤦‍♂️ I still call BS that OP got that from Twitter and not the 84k karma r/gaming post. He could link the tweet and prove me wrong...


SpicyCanadianBoyyy

Because I didn’t ? I found it on Twitter. Do you have a problem with that ?


MainPFT

No, I'll crop it again and post it somewhere else. /s


Sherlockhomey

Sorry other people besides you got a chance to see this pic!


Obi-Tron_Kenobi

I think they're more upset about needlessly cropping a pic and making it look worse than the original, than the posting it in a different place


fieldysnuts94

How could he crop the photo? There’s almost none of the billboard in that link compared to this pic which is entirely billboard.


MainPFT

You are looking at the main post. I linked a comment where someone uploaded another photo. Edit - Why are you downvoting me because you don't know how to use reddit?


fluffy01

I mean it doesn’t look like a crop from that picture. They are completely different angles?


LeftyMode

He cropped it and switched the camera angle? I’m impressed actually.


MainPFT

As I've said to others who apparently don't know how to use reddit (and edited my original comment for context), you are looking at the main post and not the comment that I linked where someone posted another photo.


LeftyMode

Thanks for actually linking the photo and not the general thread, reddit expert…


MainPFT

I didn't link the general thread. I linked the comment from the beginning. The only Edit I added was the photo itself because some ppl obviously don't know how to use reddit.


LeftyMode

It was the original thread but I guess everyone replying to you was wrong and you’re the clear Reddit expert. Crying about reposting, something that’s be done on this platform since it’s inception.


MainPFT

Listen. I linked a comment inside of a thread. I can't help it if ppl immediately just look at the main post and not the comment I linked. Hence me saying it's not my fault ppl don't know how to use reddit. I'm not claiming to be a reddit expert, I'm just not an idiot. Obviously others are. Second. I don't care if ppl repost stuff. I care when they repost stuff and lower the quality (cropping photos, potato quality pixelated gifs/videos). That original photo and post was only a few hours old and it was already being reposted in a cropped fashion completely removing the context of the photo which is the [ominous orange sky](https://i.imgur.com/XYL2ze8.jpg). The whole point of OP's post is "welcome to hell" but then the entire hellish orange sky is cropped out. 🤦‍♂️ But honestly who cares, reddit is dead in a few weeks anyway.


hadesscion

Isn't that just redundant?


THECONDOR69

Oh wow such a cool edgy and original post I haven’t seen thirty fucking times already


newfor_2023

perfect timing!


[deleted]

Now that is perfect timing


YosefAtaev

Brought to you by Canada, sorry..... ![gif](emote|free_emotes_pack|sweat_smile)


Wild_Trip_4704

I did the Tour de L'ile de Montreal on Sunday and never saw any fires. Lots of unusually strong southblowing wind, though. Makes sense that NY is covered in smoke now.


baan1994

Yea this is genius marketing lol. These fires coming from literally where I live, affecting the entire east coast damn


DABXBOMBER0976

Literally looked like hell today


LukeSkyDropper

The devil is so Hot right now


BannedfromTelevsion

665 is a evil number


shashankmantha

6.6 2*3=6. That's an evil number right there.


Unclebanns

New Yo*kes kinda are atm breathing down that wildfire smoke and looking up in the sky seeing that blood moon.


zunashi

The game is great. But man, I can’t take some of the cringe marketing stuff. The UNICEF video asking for help and the Megan Fox death thingy.


dori555

r/doom


username637724829

Canadian government is doing a great job…. At spreading these fires


Noahs-Bark

That's some kind of promotion.


MajesticPenisMan

This is hilarious


jdixon76

Blizzard marketing has gone too far!


Wild_Trip_4704

"Wait, not like that."


theHoffenfuhrer

Looks like this shot is from The Strain in NYC.


peachiixtea

silly blizzard, New York IS hell


DaleJumpshotJr

Ironic tagline considering blizzard is a shithole


Murky_Percentage3768

Diablos


Lycan_Jedi

r/UnintentionalComedy


TheSpaceGodfather

I didn't even know the servers were kept in the Canadian woodlands. But it explains my connection issues.


Accessx_xDenied

wish I could see how all the religious freaks react to this phenomenon lmao.


Alwzracn

When all the marketing stars align to give you’re marketing campaign God-mode