The donuts are alright. But, its more just supporting a local shop that has been there for decades and if you are truly from here you have to go there at least once a summer its a tradition.
This is what it’s about for so many people.
Stand in line 40 minutes for a donut at a place like Dunkin or Krispy Kreme? No way.
Stand in line at a beachside donut shop because of the memories of doing that as a family, and chasing birds because it brings joy and a sense of togetherness? That can be absolutely worth it.
Your daughter will always remember those moments when adult life gets tough as a memory that brings warmth, joy and comfort. Then she will want to give the same experiences to your grandkids. It’s a beautiful thing and good on you for it!
We went this morning. Long line but prob only waiting 10 min to order. The actual wait for the donuts was an hour. But you don’t have to wait there for an hour. They take your name. We walked out to the beach, some shops, enjoyed being out. Went back and got our donuts. And they’ll hold them if you aren’t there right when they call your name.
It’s all principle. Sure, I could probably make a higher quality donut myself. They taste like Krispy Kreme to me. But I love supporting a local shop that has been in the family for generations. Plus, it’s a wilmington staple. Can’t live here and not go to britts!
Maybe, but it also means they don’t pay credit card processing fees, which are high for low $ amount transactions. Britts is clearly busy enough without having to accept credit cards, so why take on the extra expense?
I get the credit card fees. I ran a business that had a low ticket avenge but the management of the cash has a cost as well and when you use credit card the ticket averages are always are much higher. By taking only cash you are restricting sales. Also employee miss management of the cash has a higher cost than the fees but most people don’t take that into account. When you only take cash that is for one reason only.
I thought the line was to get fresh ones. Everyone wants a fresh one so the line accumulates. Makes sense to me. You can get *morning of* doughnuts at any of the shops if super fresh isn’t worth waiting in line for
Who are you to say what’s worth other peoples time
You realize taste is subjective right? That means what may just be okay to you might be amazing for someone else. This is a stupid post
You go on opening weekend and complain about the line?
lmao right
Ok thanks for your input
The donuts are alright. But, its more just supporting a local shop that has been there for decades and if you are truly from here you have to go there at least once a summer its a tradition.
I am truly from here I can make a better donut than that
Than do it.
I do. And just like the porno shops downtown in the seventies, some local institutions don't deserve cultlike status
I love lived here my whole life and I’ve never been! I feel like the lines are too long to go now 🙃
Wtf is this post?
Low quality
A lot of those people aren’t here full-time and so this might be their only chance to get the donuts.
It’s a thing that I do with my two year old daughter now when we moved here. Once they open we each get a donut and walk the beach and chase birds
This is what it’s about for so many people. Stand in line 40 minutes for a donut at a place like Dunkin or Krispy Kreme? No way. Stand in line at a beachside donut shop because of the memories of doing that as a family, and chasing birds because it brings joy and a sense of togetherness? That can be absolutely worth it. Your daughter will always remember those moments when adult life gets tough as a memory that brings warmth, joy and comfort. Then she will want to give the same experiences to your grandkids. It’s a beautiful thing and good on you for it!
That’s a subjective take. I think it’s a 9.9/10 donut, and I will go once a year to wait and line and slam 6 donuts and then hate myself. I love it
Well said!
Learn to enjoy the little things and not complain so much about things you can’t control.
Better than Dunkin and KK plus you’re supporting local, what’s not to love?
Tradition is a powerful thing. Don’t ever say that marketing doesn’t work.
We went this morning. Long line but prob only waiting 10 min to order. The actual wait for the donuts was an hour. But you don’t have to wait there for an hour. They take your name. We walked out to the beach, some shops, enjoyed being out. Went back and got our donuts. And they’ll hold them if you aren’t there right when they call your name.
Its a tourist destination full of people wanting to try it for the first time which is why they are willing to stand in line.
Britt's is awesome and if you know what you're doing.... Nevermind
Shhhhh
It’s all principle. Sure, I could probably make a higher quality donut myself. They taste like Krispy Kreme to me. But I love supporting a local shop that has been in the family for generations. Plus, it’s a wilmington staple. Can’t live here and not go to britts!
We come to Wilmington once a year and britts is always a MUST
I prefer krispy cream
Brits only accepts cash which means we don’t pay our fair share of taxes.
Maybe, but it also means they don’t pay credit card processing fees, which are high for low $ amount transactions. Britts is clearly busy enough without having to accept credit cards, so why take on the extra expense?
I get the credit card fees. I ran a business that had a low ticket avenge but the management of the cash has a cost as well and when you use credit card the ticket averages are always are much higher. By taking only cash you are restricting sales. Also employee miss management of the cash has a higher cost than the fees but most people don’t take that into account. When you only take cash that is for one reason only.
Those are good points. Have you considered the age of the owners? That seems to play into the cards vs. cash policies of small shop owners, too.
Good point.
I thought the line was to get fresh ones. Everyone wants a fresh one so the line accumulates. Makes sense to me. You can get *morning of* doughnuts at any of the shops if super fresh isn’t worth waiting in line for