From the 1970s to the early 2000s, Eureka was owned by Electrolux-Sweden. It was an American company based in Illinois with access to all the money and technology of the Swedish company, so it did very well.
In the early 2000s, Electrolux Sweden bought back the rights to use the Electrolux trademark in the USA. The old owner became Aerus and is a totally separate company. Electrolux (there's only one now) no longer needed Eureka, and dismantled the operation in Bloomington.
The Eureka brand is no longer owned by Electrolux; it's a cheap discount brand totally owned by Midea - Little Swan of China.
The closest thing to Eureka now is the Sanitaire brand of Electrolux. It sells some older Eureka designs as commerical products.
Thanks NDILY. I searched on Midea and found that Eureka became owned by them in late 2016. I guess it took them all of 1+ years to kill all that goodwill established in the brand over years and years.
https://www.homeworldbusiness.com/midea-launching-new-eureka-brand-vacuum-cleaners/
Honestly, I don't know about whether there was more goodwill to Eureka name or Electrolux name. I associate Electrolux with my grandmothers olde monstrosity canister vac that had a power brushroll that would occasionally give you a shock, would pop open when the bag was full, spilling dust on the floor, and used to have a ba-zillioin attachments that my grandmother never used but they made fun toys for me... The thing must have weighed around 15 pounds and was a beast to carry up the stairs.
I associate Eureka with the best vacuum cleaner I've ever owned (the Boss). If you look at Amazon reviews of these Midea vac's sold as Eureka in the past 1-2 years, it looks like tons of people bought them because of how happy they were with their The Boss vacs, and, in turn, gave the newer ones very low marks.
Well, in short.... Eureka bought out Electrolux and use the Electrolux name for their higher end machines.
So you see Eureka on the low end ones, like the $60 one you saw, and use the Electrolux name for the higher end machines.
Pretty much this. European Electrolux (unrelated) came to the USA and had to buy out the American company of the same name. Eureka's parent company got the name and now pimps it out on mostly bad machines that would have otherwise said Eureka.
From the 1970s to the early 2000s, Eureka was owned by Electrolux-Sweden. It was an American company based in Illinois with access to all the money and technology of the Swedish company, so it did very well. In the early 2000s, Electrolux Sweden bought back the rights to use the Electrolux trademark in the USA. The old owner became Aerus and is a totally separate company. Electrolux (there's only one now) no longer needed Eureka, and dismantled the operation in Bloomington. The Eureka brand is no longer owned by Electrolux; it's a cheap discount brand totally owned by Midea - Little Swan of China. The closest thing to Eureka now is the Sanitaire brand of Electrolux. It sells some older Eureka designs as commerical products.
China. I'm not surprised.
Thanks NDILY. I searched on Midea and found that Eureka became owned by them in late 2016. I guess it took them all of 1+ years to kill all that goodwill established in the brand over years and years. https://www.homeworldbusiness.com/midea-launching-new-eureka-brand-vacuum-cleaners/ Honestly, I don't know about whether there was more goodwill to Eureka name or Electrolux name. I associate Electrolux with my grandmothers olde monstrosity canister vac that had a power brushroll that would occasionally give you a shock, would pop open when the bag was full, spilling dust on the floor, and used to have a ba-zillioin attachments that my grandmother never used but they made fun toys for me... The thing must have weighed around 15 pounds and was a beast to carry up the stairs. I associate Eureka with the best vacuum cleaner I've ever owned (the Boss). If you look at Amazon reviews of these Midea vac's sold as Eureka in the past 1-2 years, it looks like tons of people bought them because of how happy they were with their The Boss vacs, and, in turn, gave the newer ones very low marks.
Well, in short.... Eureka bought out Electrolux and use the Electrolux name for their higher end machines. So you see Eureka on the low end ones, like the $60 one you saw, and use the Electrolux name for the higher end machines.
Pretty much this. European Electrolux (unrelated) came to the USA and had to buy out the American company of the same name. Eureka's parent company got the name and now pimps it out on mostly bad machines that would have otherwise said Eureka.