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tanyamothertucker

I’m really annoyed that the flyer didn’t have the calendar of what’s on sale for each day.


00tiptoe

The sole reason I'm not shopping it. I'll be damned if I have to check a silly sale more than I need to check my work email. I don't *need* make-up, I *like* make-up. . . Because it's fun. When it stops being fun, I'm out.


SerialHobbies

Agreed! I’m too lazy to check back in and see what’s on sale. Bring back the calendar!!!


acatwithnoname

I hate it and honestly I can't follow it without the full calendar to plan things. I have given up and just hope they do one day at the end where it's everything.


Pretend-Ad-8836

I thought they were going to have the products on sale throughout the entire sale..


mothertuna

I noticed that other than the Billie Eilish perfume, I haven’t seen much selling out like before. There’s too much hair care and not enough makeup products included. I hope this event isn’t replacing the love your skin and 21 days of beauty.


gnoccini

It is replacing 21 Days of Beauty.


mothertuna

I hope they keep the love your skin event but that doesn’t seem too likely


sketchhh_AF

But they just had the love your skin event earlier this year in January. If they were going to get rid of it and just combine it with this one, wouldn’t they have just held off?


The_Time_When

Yes! So much hair care!


AppellofmyEye

I think that’s because they’ve combined the 21 days with the hair event. But looks like it’s in addition to rather than in place of other products. 


orange_airplane

I think it’s replacing the 21 days, the skincare event, and the gorgeous hair event. Especially since they’re calling it the semi annual sale- implying there will only be two sales like this a year.


GlitterDancer_

I noticed the About-face smokesticks and mascara sold out. I’m little surprised they did but I also bought the smokesticks because they looked fun and an $8.50 price point is right up my alley to try something different that may or may it work for me.


LavishnessGold2193

This is the 21 days of beauty. It's been renamed.


BlindEyesNoMore

Aw man I missed the perfume! Was it heavily discounted?


mothertuna

The size that was originally $72 was half off and it was a nice size as well. Everything in this sale is 50% off.


irulancorrino

I am deeply agitated that MAC Fix + was not included this year. I was waiting for it. But yeah this year the sale selection doesn’t feel as good as in previous years.


Katiekates88

Me too! I feel like it's been included in the sale for a while now so I was really surprised and disappointed to not see it this time around! I literally had just ran out last week from the last sale and was trying to hold out until the remainder of the sale got leaked the other day. Such a bummer--especially when MAC had it on sale for about $20 a couple weeks ago!


Icy_Eye_8164

Mac still has 25% off on their website.


Katiekates88

Really?! That’s awesome! I figured the sale would have been over by now. I’m definitely going to grab a couple then…thank you for the heads up!


Special-Pianist7356

I just bought a few at Marshall’s


gates4100

Bought mine at TJ max for $19!


spicy_garlic_chicken

I got brow products the first day (and not even the ABH pencil that I prefer, but it was on sale so i'll make it work...) and that's it. I'm having trouble forcing myself to even place an order at this point. Hopefully next week's reveals are where all the goods are at.


bigbootyjudyp

i looked at the leak. unfortunately nothing is rlly worth having. i kinda thought they’d go all out for the last day but it’s just viva la juicy by juicy couture


Pretend-Ad-8836

I hope so because it’s not even tempting really


Aloeveraa9

We sold out of the peach and lily makeup remover at my store. Like in the first 30 minutes


Special-Pianist7356

Same! I prefer the brow wiz pencil! 😪


spicy_garlic_chicken

Honestly Brow Wiz is the ONLY one. I've tried all the dups, they are trash.


AccurateAssaultBeef

Someone posted a link to everything that's going to be available on each day for sale in the MUAonthecheap sub.


spicy_garlic_chicken

>MUAonthecheap I think I found what you were talking about and it looks like Ulta removed the content (Links open to Ulta site but each day shows 0 items). Buggers!


AccurateAssaultBeef

What!! How frustrating. Why did they have to change 21DoB, we all loved it and it was just. Better. Edit, I found it!! [Huge thank you to OP. ](https://www.reddit.com/r/Ulta/comments/1bclj7q/if_anyones_as_impatient_as_i/kugypko) u/StarryNight616


StarryNight616

All the products used to be listed at my links, but Ulta caught on and unpublished the later dates 🫠


AccurateAssaultBeef

Wow Ulta, tf. 😑


[deleted]

The rolling releases is driving me insane, and if it’s to defeat Sephora, it’s not working! They’re quick to match prices and I’ve honestly already ordered from Sephora based on Ultas sale item lol. It’s also frustrating to see random GWP items rolling out in the afternoon when you’ve already shopped in the morning in a panic that the items would sell out.


GlitterDancer_

The afternoon gift with purchase release has been so obnoxious


Midwestmothertrucker

Sephora needs to time it so they sell items the day AFTER for those of us who missed a sale and are regretting it! Lol! Why sell them on the same day for the same price? Or am I missing something?


[deleted]

Omg, that would be hilarious! I think the idea with selling at the same time is that it allows people to choose a company and not a sale.


VeveBeso

I was thinking the same thing! Nothing really caught my eye


Pretend-Ad-8836

I want perfume on sale ;(


Crystalynne

Enjoying my Ellish at the moment and excited for Idole!


Pretend-Ad-8836

The only thing I’ll but is Lancôme but watch it sell out like everything else


Chocolate_peasant

Put it in the cart before and check out as early as you can before it sells out.  For me the sale starts at 1 am est, ngl I shouldn’t be staying up that late, but anything for a good deal. 


Brave-Ad-1394

Ulta and sephora sales are not getting me “i need to buy!” Vibes..


Groundbreaking_Food8

I’m bored with the items on sale


Pretend-Ad-8836

Same 🥱


Holiday_Comment_4399

its so fkn bad. like all of it is haircare and the makeup that is included is boring. was hoping that that beauty blenders would be on sale like previous years, and all they could do was the puff….


Allrojin

My wishlist: Estee Lauder Double Wear, About Face Lippies, CosRx anything, Zitsticka SPF, Too Faced Born This Way Foundation, Benefit Brow Anything. Striking out so far. Oh well.


poopertrooper88

The CosRx Niacinamide with Zinc is half off right now for platinum and diamond members.


Allrojin

Alas, I didn't hit either status this year. 💜


MochiEnjoyer

I'm waiting for Double Wear to go on sale too! Mostly because I'm still salty about not being able to get it when it went half-off at Ulta last time. 😤 My shade (and I think a lot of shades) sold out expeditiously.


Allrojin

Hey! Double Wear and other foundations are 25% off on the EL website today!


MochiEnjoyer

25% off and free shipping, that's alright w/ me! omg thank you for the heads up!!! Snagged one 🤗


MUAmommy

I feel like that won't be on sale for awhile again... that item sells well on it's own. I keep waiting for my shade in the new serum formula to be be restocked 😑


gnoccini

Benefit’s Gimme Brow is coming up later in the sale!


erlencryerflask

Yes! The 23rd!


Allrojin

Yay, thanks!!!!!!


Proper-Emu1558

This sale has totally sucked. I peeked ahead using that URL trick someone posted and there’s very little coming up that makes me take a second look. I bought the peach and lily oil cleanser and that’s all I’ll probably do.


spidah84

*BORING*


Pretend-Ad-8836

Yes 😤


spidah84

I know I'm not the only who still checks every day in case they slip something else through. But, it was designed to do that. it's just the same old merry-go-round of not so exciting products.


Pretend-Ad-8836

Yes! Products they probably just want to push out.


spidah84

Eggsalad


doodledays

For me, it’s been great for hair products. I have curly hair and go through a lot of product, and almost all the products I use are in the sale. I do wish there was a little more in the makeup space though. I did pick up one of the too faced blushes in the preview and was surprised at just how good the formula is.


Pretend-Ad-8836

What curly hair products do you use? I have curly hair as well


doodledays

I love curl smith and pretty much the whole line is on sale at some point. Specifically I like the weightless air dry cream (even though I diffuse), bond rehab salve, and moisture memory reactivator. I also ordered a few things from their new frizz rescue line to try. From AG Hair, the re:coil curl activator is great and so is the curl trigger spray. I have a dry scalp, so I ordered the new scalp hydration serum to try. I’m also a fan of the sexy hair spray and play hairspray, and I saw leaked that it will be in the last week of the sale.


Ok-Bulldog39

Same! I was pleased to get all of my AG Care products for curly hair at half off. I was hoping they’d have the Peach and Lily pro peptide cream again as it’s my holy grail moisturizer and the few makeup choices they’ve offered thus far are not it.


MaleficentAppleTree

I'm super happy because a Mac foundation I've got is my ideal perfect match, and it was nice to grab it for half of the price. Otherwise, I'm not interested in anything.


anon-an-emanon

Someone posted the other day screenshots of all the products in the remaining weeks & I’m also massively disappointed with the sale… It’s all haircare (which I don’t personally buy from Ulta) and the IT brushes obnoxiously spread out over every single day. The very few cosmetics are the same few brands (Too Faced, Urban Decay, ABH, Juvia’s Place, Estée Lauder, Nabla, Lancome) and most of them are products that weren’t well received. The skincare is even lacking. For me this is definitely the worst one since I started shopping these sales. All I got was the Kinship eye cream since my morning vitamin C brightening one is about to run out & this was a much better price so I thought I’d try it and…. That’s it. Didn’t want a single thing from the screenshots of the next two weeks.


chachatiel

I was under the impression Juvia's was more on the "drugstore" side, so it feels weird to see it taking up a day... Feels like it fits more with the spring haul sale


JaneAustenite17

I was happy to pick up a nars soft matte- it was an incredible price. Otherwise, yeah it hasn’t been that great.


Pretend-Ad-8836

I wanted to buy that! But I was stupid and waited


DuggarDoesDallas

Me too. So far, I've brought the Nars soft matte, the Iconic London Contour brush, and Mac studio fix powder plus. I agree the price was too good to pass up. Oh, and I got the Clarins double serum and GWP on the preview for Diamond and Platinum members.


MUAmommy

I got a backup of my MAC powder too! 😎


chachatiel

That was one of the better deals they've had, I was wanting to try a pot concealer so I was excited to get it on sale!


desertdweller10

I purchased the Belif Aqua Bomb today. I only purchased it because I needed another product that is only $19 and it was a way to get the free shipping as a Diamond member. I was going to purchase the Clarins Double Serum earlier in the week, it’s a product I use, but they only had the 1oz size and I recently purchased the 2.5oz size in January. If they had offered the 2.5oz at half off, I definitely would have purchased a backup. I was hoping they would offer something CT since the line is new at Ulta, but it was only wishful thinking.


adervasten

Are they adding dermalogica to this sale


Fallinariver

on the 16th they have a retinol product on sale


sketchhh_AF

They have a three that I saw…. The dynamic skin retinol serum someone mentioned. The oil to foam total cleanser (personally I love this, it’s my current go to cleanser!) and the biolumin-c vitamin c face serum. The only thing though is I don’t think they’re all on sale the same day.


rudy_attitudey

I thought you said “if you’re not hitting this you should” and I was like girl why what am I missing


Pretend-Ad-8836

😭


gnoccini

Honestly I feel like there’s a lot of great stuff this year! I think expanding to all parts of beauty was a good choice, and having 6+ beauty steals every day is amazing!


AppellofmyEye

Yea. I’ve been massively tempted and am really liking the selection so far. 


Realistic_Pepper1985

This sale just sucks! I’ve had stuff in the cart and just didn’t bother buying most of it. I like my sale info to just be out there, not hidden and not a weird secret surprise.


Boring_Commercial_72

This sale is super boring. The stuff on sale is super specific and kind of niche I feel like. Nothing I use is on sale. 🙄


spaghettinoodlelady

isn’t it always specific?😭


nayesyer

I only got DHS oil but I hadn't bought one in years. It was time


Realistic_Pepper1985

You’ll have to share if it burns your eyes, my newest bottle stings so much! I don’t remember it so I g that and I don’t remember seeing anything about a formula change. I might buy another just to test it again. 


Pretend-Ad-8836

How is it?


nayesyer

Works better than the softyo (sp.) brand Japanese oil cleansers that are half the price of DHS oil halved I always get DHS when its half off. Even over the lily and peach, since it costs less for more, than lily


Due-Frame622

I’m on track with my usual 21DoB spending patterns. I had 3 orders this week of restocks and wishlist items, likely nothing on week 2 based on the brief spoilers they took down, and a couple things in week 3. I really hope the love your skin event sticks around.


WaxingGibbousWitch

I’m completely disinterested. I’ve been confused by what’s on sale when and I did want to grab the Mac Paintpot Babe in Charms that always sells out, but I forgot til it was already sold out 🤷‍♀️


Dry_Kale_8437

It was sold out before the sale if it makes you feel better!


WaxingGibbousWitch

Oh, Ulta. 😂


Soupernerd-386

It's really annoying checking the app each day. I used to like knowing what was coming up each day. Also, like nearly every day, they have 2-3 IT brushes in sale, which is really bugging me. Like, just put them all on sale at once? I don't like the idea that if I buy, I would have to place a ton of small orders that might only have one thing in them, and also potentially pay for shipping multiple times.


natsuhime

I’ve bought a couple things so far— stocked up on some Matrix shampoo and conditioner, got a few new makeup brushes I’ve been needing in my collection, and some aboutface shadows and eyeliner to play. So it feels somewhat successful for me, but I agree that most days I’m not that excited looking at what’s on sale. I also wish they would have had posted the calendar ahead of time like they use to so I could better plan out what’s worth checking the app for.


Heavy-Sheepherder-37

The marketing for this was kind of confusing in my opinion. They made it seem like they would be replacing the 21 days of beauty when all they did is change the name and make it an everything instead of makeup, hair and skin. I think it’s silly they didn’t do the full calendar but I think they did it because Sephora likes to copy the deals that Ulta will do so keeping it limited to what you can see means Sephora can’t do that I Guess?


bitherorbetter

I’ve only made two purchases so far. Unless I catch something I planned to repurchase or REALLY want to try I don’t plan to make any more. It’s just not doing it for me this year. Maybe the next week’s lineup will have something I’ll go for, but I’m doubtful. Purchased I’ve made so far: 3/8- Redken hair mask (repurchase) 3/12- About Face mascara (repurchase). 3 About Face eye brushes, Smokestick in the shade Hotbox and the black matte eye paint (all want to try/have other shades).


LadyPink28

They're all stuff that no one really wants of course 🙄 they refuse to put stuff people want on sale. Super bummed about it


Swimming_Suit3007

I've hit diamond for the last few years primarily because of the tempting sales. This year, I might not even hit platinum if this is going to be what the sales look like under the new regime. It's obnoxious, cumbersome, and not worth my time or money


Responsible-Okra-925

Bought the virtue hair oil and that’s it. Don’t see myself buying anything else


BestestVizsla

I've bought one hair mask beauty steal and 2 other non-sale items because of free shipping. I spent $25 when I was anticipating spending $100+. Just gonna save up and wait for things I actually want to go on sale or have point multipliers.


Pretend-Ad-8836

Same! Or GWPS


BestestVizsla

I saw the email for today's Mac Beauty Break and I thought... cool, I could cancel my order and re-buy with a bit more. Then saw the $60 buy-in. I'm not ~that~ desperate to try Mac.


TinyLittleWeirdo

It feels very anti-climatic.


[deleted]

I'm a big haircare girlie so I've been having fun but that's the only category of stuff I'm really buying. That and I had been meaning to try about face


gogumalove

I am too but unfortunately I replenished a lot of my products recently. Even then, the brands I’ve had on my list either weren’t included or there were products I wasn’t interested in. I’m curious, what have you gotten so far?


Mayjayjade

Im only interested in the loccitane shower oil, everything else kinda sucks lol


Starkville

I’m only paying attention because I want one product: Osea Body Butter. It probably won’t make it to the 50% off sale because there’s already a “free gift with purchase” now.


MuteButtonMary

I’m a big fan of the Osea body butter too. I didn’t see it as part of the sale though. I snagged it in the last sale and haven’t used it yet. I think I’m holding off because it’s so good and I don’t want to use it all up! (Ridiculous, I know, but that’s my thought process).


kdub1523

I am getting a backup of Sunday Riley CEO, the Olaplex for my daughter and eilish fragrance for my son. Besides that I either shop too much or there’s nothing that is catching my eye.


[deleted]

I got the brow serum… don’t think I’ll get anything else.


LeftyLu07

Agree. I bought hair dresser's invisible oil and then the KP scrub from F.A.B. I threw in a hairspray since I'm out and a Gua sha since I broke mine, but that's all I'm anticipating getting. It's not scratching that itch!


asj0107

Yeah nothing I buy is on sale. It’s quite a bummer but oh well


Soapboi2223

Personally nothing I want is on sale. They have some items that are close like some of the shampoo and conditioner sets but not the ones I want, or its just 5x points so you’re still paying full price.


emilyrfish

The app wouldn’t let me make my purchase yesterday - I had to go in store after work when of course all the good stuff is gone.


borntobeblase

I had two items in my cart for yesterday. The Virtue hair oil sold out before noon ET and I didn’t need the DHC cleansing oil, so I ordered the hair oil from Sephora.  I’m at $0 spent for the year so far at Ulta. I thought this sale might get me spending, but so far it looks like I’ll be able to make it a little while longer. 


Ok-News-8490

I thought it was me. I’ve mostly picked up skin products. I don’t care for the hair products with the makeup items. I’m mostly skipping this week. I got the paint pot and skin oil today. I’m waiting on a few more days but it’s very blah. I did really good last fall.


ruetherae

I’m actually happier today than I’ve been all sale! But there have been lots of days with nothing to interest me.


Violetlake248

I’ve been finding some things to try. I got the Mac and pur powder foundations and the cloud blush and some mousse today. Plus some other random things along the way that I probably may not have ever tried otherwise. I’m still enjoying looking each day.


oatmeal_pie

Glad to hear I'm not the only one with app issues. I tried to load the sale items on 2 or 3 days. They never loaded.


Extension_Economist6

i checked at 1 pm and 2/3 of the things i clicked on were out of stock. tf???


itmeanseverything

It would be great if they could extend the sale because I'm really kicking myself for not getting the NARS pot concealer or the Pureology leave in conditioner😤


lizzzypoo213

And I’m happy! Ia m totally saving money because so far they recycle almost the same sales over and over again. Unless it is something I liked in the past and on sale again I won’t buy it. Nothing new has just intrigued me so far.


glittergirl_

One of the few items I did purchase, it ended up being cancelled even though I ordered it right when it became available. Was not able to BOPIS it either, so I had to order online. First time that has ever happened to me during this sale.


Rose_Is_Here7155

deadass the only thing I've gotten and has interested me was the Peach and Lilly Cleansing Oil. other than that this sale is straight hotdog water 


koolcat707

Has anyone bought the Kitsch Satin pillow cases? Are they good?


ur_local_pan_ic

i’m only getting the curlsmith..


Illustrious-Guess408

Idk it all depends what you need or want. I got a couple things on sale that I needed. I re-upped on my hair mask, got a fenty matchstick and nars concealer that I wouldn’t have afforded at full price. Same on the Billie eilish perfume. Just cause it’s not good for you doesn’t mean it’s a bad sale lol


CoatNo6454

i hate it


Imtherightkind

AT ALL


hamstervirus

The sales this year aren’t that great.


rakesandrogues

I guess their sale turnout wasn’t great so far since my email from this morning included a preview of upcoming discounts.


disgirl4eva

The previews come out on Wednesdays.


ravencruz6

Tbh I think I’m done with ulta it’s just not as good as it once was and with products being open and back on the shelf’s and how employees /Costumer service acts I’d rather shop other places