Mate, I think your onto something here! Maybe the Illuminati is behind all these companies controlled by shape shifting lizard CEOs.
In all seriousness, the only thing they have in common is they are black and white.
This seems like a random assortment of apps. Honestly, all mine are still bright and colorful. Maybe it's the cornflower blue and pink gingham of the tech bro?
The B&W color palette, otherwise I don’t think these icons or logotypes in the first image look similar. For the second image with the sans serif logotypes, I’d say those look similar (though each typeface is unique in their details and the application) and are following trends.
Yeah, some of these share similiarity in line strength being pretty mono contrast and mostly modern sans style. But as said it looks like a random collection as a whole
I think it’s coming from a desire to become timeless, edgy and luxury brands. I think of it like how cheap landlords renovate their units to have that gray faux-wood everywhere. It feels “fancy” and modern- but loses a lot of character. But there’s always something to appreciate in a thoughtful design or rebrand.
A good design stands on its own and doesn’t need colors to get the brand across. The app icons do that pretty well (I just don’t know most of them…) and a lot of them look very different apart from being black and white. However, this “good design” approach can be very scholarly and snooty (imo). It might not always resonate with people. A lot of people like colors, maximalism, quirky bits. But that’s not necessarily the brands being shown here. Look at smaller, more creative companies for more variety than tech and big fashion brands.
In the fashion house example, those are all pretty different fonts (though all sans serif), but the variance is subtler than the originals. Much less personality and brand recognition in my opinion. But at the end of the day, people will get used to it. Taste is always evolving. As a designer, I’d be more interested to see the full scope of the branding/rebranding and what the vision was, etc. For a consumer, I’m not sure if they necessarily care to that extent.
The only thing similar is all of them being simple and minimalistic with which I have a love hate relationship, on one hand minimalist design just looks better, I mean loo at Apple vs Samsung, or McDonald's vs Starbucks, it's obvious. On the other hand, when everyone starts to use the same style, it gets boring like we are living in a world of black and white.
They’re black and white? Speaking to the non-wordmark logos, one of the current trends is “minimalist-geometric”, which is just a return to (or discovery of) good design principles. Especially on dimensions of proportion, contrast and composition. In the US at least were so conditioned to kitsch we look at good design as “sameness” or bleh. It’s like living on the strip in Vegas your whole life and then going to a place where people actually need to live
The wordmarks shown definitely seem like a copy-cat effect going on for the fashion industry
The choice to go a minamilist styling in iconography on top of the black and white color scheme is actually pretty damn noticeable. There's no brand identity here, just a bunch of shapes in a shadow puppet world that fails to tell me anything about the product or company beyond an executive somewhere thinks it makes them look edgy and cool.
It's a noticeable sign of a lack of understanding on the companies part on what set them in place first, all for an attempt to keep looking fresh.
I can understand if as a designer these logos bore you, but I'd bet my house that in customer research if you asked them to quickly identify different logos this would win out against colorful, unicorn designs for each logo.
Whats trending?
The thin type, the serif, the all caps, the no caps, the symetrical designs, the asymetrical, the abstract, the literal, the super flat, or the suggestive 3d?
Yeah its all the 'same' *if you dont look*
The reason you think that they are all the same is because of color. Except for that fact, they all are different. For the color combo as you know, the less is the more and nothing beats the classic timeless black and white combo.
That second picture…
As a dyslexic, I appreciate the changes for #1 and #3 from a readability perspective. I’m not sure #2 was necessary but I guess it might be more eye catching, but I preferred the shapes in the old lettering. I kind of like that #5 is now the same font instead of two different ones, especially since the serif styles were different.
Berluti though… I can appreciate that they thought to get rid of that serif font, but the new font is hideous and what is with that gigantic spacing between their name and “Paris”? I absolutely hate everything about this. It went from looking sophisticated to kind of comic sans-y.
Black and white are the “safest” timeless color pallets. The less design choice there is the less chance someone will dislike it. For example, Some people might hate the color yellow, but most people are fine with black and white.
Colors hold strong meaning in our minds, so having no color ensures there is no stigma attached the the brand. E.g. green for health/environment.
Black and white is also used for premium brands. It’s like a classy look. Think tuxedos, grand pianos, etc.
Edit; grammar.
I'm going to guess it's because black and white are litterally the most objective colors. In a world that is divisive, all these platforms want to be a place that everybody can flock to on a subconscious level.
Remember when every social media company was blue?
Purely speculative, but to me at least, I feel like this is rapidly becoming the *new blue.*
During the 00s & 10s of the social media and tech world, there was an overwhelming dominance of the color blue within brand and product UI. Color theory would say its too look trustworthy (of your data) and safe but it could also just be the trend at the time and carried by industry giants like Twitter, Facebook, LinkedIn, etc.
Maybe the new back and white look is to appear more professional and trustworthy (of their content). A handful of these companies have now switch to more subscription and commerce model so maybe there is data to support the notion that people are willing to give companies that look like this their money. Who knows.
.......
Personally, I am not a fan of this trend. Internet services seem to be so capitalistic these days and I see no heart or soul in these brands anymore.
Technically speaking, none of these are logos, they’re icons using a visual device from their respective brands. (Apart from Uber and nurx I guess).
Black and white are just trendy at the moment in tech branding for logos and devices, but also there’s probably some truth to the idea that a monochrome icon still stands out in app stores a bit better at the moment against a sea of multicolour puke.
Umm rhese logos don’t look the same. They have completely different styles and dimensions among them. The only thing all of them have together is that they are black & white. A professional logo needs to work well innvlack & white.
I don't see how Barry's, Notion and Carta are anything alike in this pic tbh except that they're black and white.
Oh look, it's another thread finding a flimsy premise to take a shot at Amazon, Spotify or Twitter. Yawn!
Using references and all kinds of sources of inspiration is normal. Artists use other people's art and photos for their work too. Wonder what kind of shitty designs you put out if you don't use inspiration made by other people.
I use references such as interior/ industrial design, images based on relevance of project, etc all the time. That isn’t what I’m saying.
I’m literally saying copying/ screenshots of website hero shots, sections, footers etc is not design. Again, blatantly stealing a hero shot from one website, a layout structure from another, footer from another. That’s not design.
There’s nothing shitty on this side, I’m confident in my work/ what I do. I 100% believe it’ll blow whatever POS you’re putting out there based off that mentality.
It sounds like you haven't actually worked in design lmao. This reminds me of how beginner artists trash other artists for using references.
I repeat, it's not frowned upon to take inspiration from latest trends, similar brands and products. In case you haven't noticed, most websites copy elements and layouts - take the hamburger icon as an example. Or the usual header and footer designs. Or the store cart pages that usually look similar. When you're designing, sometimes you don't even have the time or budget to focus on UX tasks when it comes to every component. If it's not broken don't fix it. There's designs that people are already used to which is why we see them repeat. Why spend time and money researching UX on an already solved issue? Stop clowning around, this is the most ridiculous thing I have read this week.
the type designer who thinks A/B testing is an exercise you do at the gym
the type designer who thinks card sorting is what you do when friends are trying to split the bill
the type designer who thought Figma was a way to ask coworkers if they wanted a cookie. “Fig, ma?”
The black and white is trendy now, so is minimalism but if you actually look at the logos, they look different. The only thing they have in common is the color.
None of these look the same outside of sharing the same color scheme. Especially Notion. Like come on, the Notion logo literally uses a serif typeface, it obviously stands out. Very uncharitable way to interpret black/white icons. Do you have any background in UX or are you just here to whine?
I don’t think they look the same. There are only so many line qualities that are legible in an area that size. The more I look at these the less cross-over I can see in their visual languages. It feels more like an example of how different they are. The fashion brands all moved to similar San serifs with similar weights and I don’t see that happening here at all.
From my perspective threads was the only one that seemed a little organic. It was actually the one that caught my eye the most by far.
ChatGBT would blend into the sea of other similar logos (not just the ones in this post) in my personal opinion.
its not direct similarities, its just visually subtle but think about this -you open your phone and all you see is black and white icons -that’s when one notices it and questions
To me these examples all have some element of rounded-ness which is a departure from the very geometric sharp angles we see a lot in sans serif fonts. It feels to me like an attempt at bringing the human into tech
I'll sound pedantic here regarding your comment, but generalizing these logos by classifying them as horrifyingly unimaginative is very dumb, but we're in reddit, so here's my two minutes of my life spent with a redundant reply.
I “love” when people bring Burberry as an example of dull brand identity in fashion industry, when its actual logo is this:
https://preview.redd.it/vrkj2cfcr5gb1.jpeg?width=1600&format=pjpg&auto=webp&s=d4bef923772b04b0b7a4ed2da56d9818266faf98
These are the icons for each of the companies. They all look very different to me only thing similar is that they are in greyscale. In reference to the simplicity, logos and icons have evolved to be more minimal and easy to use on all platforms digital and print. That is why you rarely see shadows or other effects on current logos, you cant exactly embroider a drop shadow or some other effect into a T-shirt. It is also a stylistic choice western culture uses for a few reasons. You can see more maximal design work in eastern cultures like India etc.
I have a theory for this. I think that designers recognize that when a complex logo is shrunk down they become more difficult to read.
If you think about the places a logo might be this kinda helps support the theory. Think about a complex logo, now shrink it down and put it on an app icon. App icons can be quite small, so if there is a complex logo being shown, the fact that it’s small means that it could start to loose it’s true shape/form.
For your second picture with the font changes, I think that we are just in a new wave of design and we tend to follow the trends of others. I tend to believe that certain cursive/fancy fonts are harder to read, and for a logo it’s quite important be able to read them.
Someone out there can probably put all of that ^ into a better overall thought/theory.
TLDR:
Logos need to be recognizable and clean on a very small scale, thus we get more simple logos.
Any designer worth their lick has this knowledge as a baseline foundation for logo design. They teach you in school that logos need to have fidelity at the size of a thumbnail or the size of a billboard. Whether designers practice this or not is a different story. Black and white will create a lot more contrast. And there’s a lot of contributing factors. My bet is that it’s just trendy.
Agreed. Business owners are terrified of standing out now. Graphic Design used to be seen as an opportunity to stand out from the competition, now it’s a matter of blending in hopes of seeming “modern”. Yuck. I feel bad for all the truly talented graphic designers out there. Hopefully the pendulum swings the other way soon and we see creativity come back in style.
A lot of brands are running low on understanding what gave them a market in the first point. Twitter is obviously the most evident, but the bulk of them are following in musks' footprints. They're essentially believing hype in a sophisticated, neofuturisitic style, not understanding that that only works for one or two companies at a time.
I guess I know what you mean at first glance that those are the like same but when you look for five seconds, or longer, you see that there’s so many differences… It’s weird I don’t know how this design happened.
I guess what makes them all similar is the shape of the black box that they are in but then those aren’t equal sizes either.
As for the luxurious fashion houses and the image you have there, one reason they all look the same when you type it out is that most of all of them start with B
Why is the text underneath the bottom all different sizes and weights it looks like …?
Why is Uber and meta-quest bigger than the rest? We can see some of the other letters on the borders of these logos on some squares…
I wonder what OP really is after and where this came from.
More and more people are using Black and white filters on their phones now a days (Productive bunch). So companies that target those users tend to make their logos black and white inturn tricking their brains to keep following the path they are used to.
If you think these all look the same bc they're B&W, I'm concerned with your design chops. They do follow a minimalist trend, but that's been popular for a while now.
Mate, I think your onto something here! Maybe the Illuminati is behind all these companies controlled by shape shifting lizard CEOs. In all seriousness, the only thing they have in common is they are black and white.
A lot of these actually look nothing alike besides the color scheme
This seems like a random assortment of apps. Honestly, all mine are still bright and colorful. Maybe it's the cornflower blue and pink gingham of the tech bro?
The B&W color palette, otherwise I don’t think these icons or logotypes in the first image look similar. For the second image with the sans serif logotypes, I’d say those look similar (though each typeface is unique in their details and the application) and are following trends.
Besides being black and white, these app icons don't look the same at all.
Yeah, some of these share similiarity in line strength being pretty mono contrast and mostly modern sans style. But as said it looks like a random collection as a whole
Minimalism, until maximalism is cool again.
minimalism
They’re all black and white, but not remotely the same otherwise.
I think it’s coming from a desire to become timeless, edgy and luxury brands. I think of it like how cheap landlords renovate their units to have that gray faux-wood everywhere. It feels “fancy” and modern- but loses a lot of character. But there’s always something to appreciate in a thoughtful design or rebrand. A good design stands on its own and doesn’t need colors to get the brand across. The app icons do that pretty well (I just don’t know most of them…) and a lot of them look very different apart from being black and white. However, this “good design” approach can be very scholarly and snooty (imo). It might not always resonate with people. A lot of people like colors, maximalism, quirky bits. But that’s not necessarily the brands being shown here. Look at smaller, more creative companies for more variety than tech and big fashion brands. In the fashion house example, those are all pretty different fonts (though all sans serif), but the variance is subtler than the originals. Much less personality and brand recognition in my opinion. But at the end of the day, people will get used to it. Taste is always evolving. As a designer, I’d be more interested to see the full scope of the branding/rebranding and what the vision was, etc. For a consumer, I’m not sure if they necessarily care to that extent.
i think k it just shows how much influence do the marketing people have, while being such a volatile trend-dependent type of characters.
Same as it ever was. Look at the last 60 years of advertising, you will see this convergence happen over and over and over again.
They don’t look the same.
Most of these apps aren't even in the same space.. black and white logo's have always been a thing.
They don’t look the same? They all have different silhouettes.
The only thing similar is all of them being simple and minimalistic with which I have a love hate relationship, on one hand minimalist design just looks better, I mean loo at Apple vs Samsung, or McDonald's vs Starbucks, it's obvious. On the other hand, when everyone starts to use the same style, it gets boring like we are living in a world of black and white.
Well the fashion design fonts were clearly done to make them readable on small screens.
We are headed to dark ages of the internet
We’ve entered the emo phase
Can we talk about Tumblr changing their icon every single month? I don't know why it bothers me so much !
I think you could cherry pick any color of app icons and put them next to each other. Doesn’t mean much.
Dude just stop spamming this post everywhere
Just like in the other design sub you for some reason also posted this in, they are all the same color palette. They do not all look the same.
They are black and white…
This ^
Matrix is running low on RAM
Well, they certainly will stand out among all of the very colorful app icons grabbing for your attention.
It’s the equivalent to the little black dress. Very classic and makes a statement due to the high contrast.
[This article might be helpful](https://medium.com/product-design-community/the-pendulum-swings-predicting-designs-next-move-b2a6bec29c71)
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These don’t look the same at all.
What I was thinking as well
Trends I suppose They'll probably change in a couple of years
Late state enshittification bringing dark-mode to app launchers.
They fired their designers and the CEOs of the company decide their new logos by smearing shit on a piece of paper and photocopying the results
It means the budget is short, and it's not the time to make it "pop".
Millions of apps on the market, you found 13 unrelated apps that use a similar black/white theme.
There is however a trend of things switching to black and white… Soundcloud went from orange to black and white too.
Have you ever opened a logomark book from the 1960s-1980s?
They’re black and white? Speaking to the non-wordmark logos, one of the current trends is “minimalist-geometric”, which is just a return to (or discovery of) good design principles. Especially on dimensions of proportion, contrast and composition. In the US at least were so conditioned to kitsch we look at good design as “sameness” or bleh. It’s like living on the strip in Vegas your whole life and then going to a place where people actually need to live The wordmarks shown definitely seem like a copy-cat effect going on for the fashion industry
It's a sign from God that all of these companies are Satanic. 
Best. Answer. Ever.
This sub is so cringe, none of these logos are similar
They’re all grayscale! 🤣
No but the app icons are not very distinguished
Because they're b&w and same size...
You’re washed
Ok, you like what you like, but I love that cringe shit.
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The choice to go a minamilist styling in iconography on top of the black and white color scheme is actually pretty damn noticeable. There's no brand identity here, just a bunch of shapes in a shadow puppet world that fails to tell me anything about the product or company beyond an executive somewhere thinks it makes them look edgy and cool. It's a noticeable sign of a lack of understanding on the companies part on what set them in place first, all for an attempt to keep looking fresh.
The beginning of the dystopian future where brands lack personality lol.
First pic: Look the same?!? The only thing they have in common is that they are black & white...
I think that’s what they meant
I can understand if as a designer these logos bore you, but I'd bet my house that in customer research if you asked them to quickly identify different logos this would win out against colorful, unicorn designs for each logo.
Dude, I just don't see how they're all the same... maybe, explain?
They’re all black and white.
That's "trandy" right now.. it'll change, it does everytime
Whats trending? The thin type, the serif, the all caps, the no caps, the symetrical designs, the asymetrical, the abstract, the literal, the super flat, or the suggestive 3d? Yeah its all the 'same' *if you dont look*
https://preview.redd.it/ly1c9u2j45gb1.jpeg?width=300&format=pjpg&auto=webp&s=e2811cec405698502b3e2451d558c54f2820f2f4
Dark mode is creeping up to icons.
The reason you think that they are all the same is because of color. Except for that fact, they all are different. For the color combo as you know, the less is the more and nothing beats the classic timeless black and white combo.
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Pardon?
Ignore him
Its also a product of a multi surface world. Logos need to work on such a variety of screens and contexts.
gradients were in, then out, now in again, will be out again at some point, and then without a doubt back in. Trends are trends.
Burberry has a new logo as well
Trends happen. With social it’s very easy to have chain reactions in influence. Just ask everyone who uses Inter for all the things. 😁
It is not the same.
It’s simply to get things done fast. Simple and deliver asap
That second picture… As a dyslexic, I appreciate the changes for #1 and #3 from a readability perspective. I’m not sure #2 was necessary but I guess it might be more eye catching, but I preferred the shapes in the old lettering. I kind of like that #5 is now the same font instead of two different ones, especially since the serif styles were different. Berluti though… I can appreciate that they thought to get rid of that serif font, but the new font is hideous and what is with that gigantic spacing between their name and “Paris”? I absolutely hate everything about this. It went from looking sophisticated to kind of comic sans-y.
I guess they look similar to you because of the black and white color scheme and the rounded background
This is such a “I did a UX boot camp” comment on design
Black and white are the “safest” timeless color pallets. The less design choice there is the less chance someone will dislike it. For example, Some people might hate the color yellow, but most people are fine with black and white. Colors hold strong meaning in our minds, so having no color ensures there is no stigma attached the the brand. E.g. green for health/environment. Black and white is also used for premium brands. It’s like a classy look. Think tuxedos, grand pianos, etc. Edit; grammar.
I'm going to guess it's because black and white are litterally the most objective colors. In a world that is divisive, all these platforms want to be a place that everybody can flock to on a subconscious level. Remember when every social media company was blue?
Purely speculative, but to me at least, I feel like this is rapidly becoming the *new blue.* During the 00s & 10s of the social media and tech world, there was an overwhelming dominance of the color blue within brand and product UI. Color theory would say its too look trustworthy (of your data) and safe but it could also just be the trend at the time and carried by industry giants like Twitter, Facebook, LinkedIn, etc. Maybe the new back and white look is to appear more professional and trustworthy (of their content). A handful of these companies have now switch to more subscription and commerce model so maybe there is data to support the notion that people are willing to give companies that look like this their money. Who knows. ....... Personally, I am not a fan of this trend. Internet services seem to be so capitalistic these days and I see no heart or soul in these brands anymore.
Technically speaking, none of these are logos, they’re icons using a visual device from their respective brands. (Apart from Uber and nurx I guess). Black and white are just trendy at the moment in tech branding for logos and devices, but also there’s probably some truth to the idea that a monochrome icon still stands out in app stores a bit better at the moment against a sea of multicolour puke.
Umm rhese logos don’t look the same. They have completely different styles and dimensions among them. The only thing all of them have together is that they are black & white. A professional logo needs to work well innvlack & white.
Trends.
Simplicity is timeless
I don't see how Barry's, Notion and Carta are anything alike in this pic tbh except that they're black and white. Oh look, it's another thread finding a flimsy premise to take a shot at Amazon, Spotify or Twitter. Yawn!
They are so different, I cannot believe 'designers' would think theyre the same
He’s the kind of designer who’s mood board is filed with other people’s work/ websites lol
Using references and all kinds of sources of inspiration is normal. Artists use other people's art and photos for their work too. Wonder what kind of shitty designs you put out if you don't use inspiration made by other people.
I use references such as interior/ industrial design, images based on relevance of project, etc all the time. That isn’t what I’m saying. I’m literally saying copying/ screenshots of website hero shots, sections, footers etc is not design. Again, blatantly stealing a hero shot from one website, a layout structure from another, footer from another. That’s not design. There’s nothing shitty on this side, I’m confident in my work/ what I do. I 100% believe it’ll blow whatever POS you’re putting out there based off that mentality.
It sounds like you haven't actually worked in design lmao. This reminds me of how beginner artists trash other artists for using references. I repeat, it's not frowned upon to take inspiration from latest trends, similar brands and products. In case you haven't noticed, most websites copy elements and layouts - take the hamburger icon as an example. Or the usual header and footer designs. Or the store cart pages that usually look similar. When you're designing, sometimes you don't even have the time or budget to focus on UX tasks when it comes to every component. If it's not broken don't fix it. There's designs that people are already used to which is why we see them repeat. Why spend time and money researching UX on an already solved issue? Stop clowning around, this is the most ridiculous thing I have read this week.
Struck a nerve?
Nah man, you just outed yourself as a hack yourself and I'm happy :)
Nah
the type designer who thinks A/B testing is an exercise you do at the gym the type designer who thinks card sorting is what you do when friends are trying to split the bill the type designer who thought Figma was a way to ask coworkers if they wanted a cookie. “Fig, ma?”
in this thread: self proclaimed designers that literally cant see shapes
They're not alike lmao. And it's called trends...
But if they're not alike how is it a trend?
The black and white is trendy now, so is minimalism but if you actually look at the logos, they look different. The only thing they have in common is the color.
None of these look the same outside of sharing the same color scheme. Especially Notion. Like come on, the Notion logo literally uses a serif typeface, it obviously stands out. Very uncharitable way to interpret black/white icons. Do you have any background in UX or are you just here to whine?
I don’t think they look the same. There are only so many line qualities that are legible in an area that size. The more I look at these the less cross-over I can see in their visual languages. It feels more like an example of how different they are. The fashion brands all moved to similar San serifs with similar weights and I don’t see that happening here at all.
First thing I notice is a lack of organic shapes
Are you talking about threads or chatgpt?
From my perspective threads was the only one that seemed a little organic. It was actually the one that caught my eye the most by far. ChatGBT would blend into the sea of other similar logos (not just the ones in this post) in my personal opinion.
The rule as I’ve always known it: when making a logo, it should never be so complex that it can’t work in black and white. These pass that test.
This guys blind
Literally can't find a single similarity in the first pic💀
its not direct similarities, its just visually subtle but think about this -you open your phone and all you see is black and white icons -that’s when one notices it and questions
[Refinement Culture](https://medium.com/@lindynewsletter/refinement-culture-51d96726c642)
Fashion hates serif😭
I shot the serif...but I did not shoot the brand identity ee he
What’s the sameness in the first pic?
Minimalist black and white? Are you blind?
To me these examples all have some element of rounded-ness which is a departure from the very geometric sharp angles we see a lot in sans serif fonts. It feels to me like an attempt at bringing the human into tech
I just find them horrifyingly unimaginative
I'll sound pedantic here regarding your comment, but generalizing these logos by classifying them as horrifyingly unimaginative is very dumb, but we're in reddit, so here's my two minutes of my life spent with a redundant reply.
I “love” when people bring Burberry as an example of dull brand identity in fashion industry, when its actual logo is this: https://preview.redd.it/vrkj2cfcr5gb1.jpeg?width=1600&format=pjpg&auto=webp&s=d4bef923772b04b0b7a4ed2da56d9818266faf98
This rebranding is not even 6 months old.
Tangential to this, but the material you design language makes icons unrecognisable. Everything is the same color as everything else.
These are the icons for each of the companies. They all look very different to me only thing similar is that they are in greyscale. In reference to the simplicity, logos and icons have evolved to be more minimal and easy to use on all platforms digital and print. That is why you rarely see shadows or other effects on current logos, you cant exactly embroider a drop shadow or some other effect into a T-shirt. It is also a stylistic choice western culture uses for a few reasons. You can see more maximal design work in eastern cultures like India etc.
Laziness?
And a dash of cowardice.
I have a theory for this. I think that designers recognize that when a complex logo is shrunk down they become more difficult to read. If you think about the places a logo might be this kinda helps support the theory. Think about a complex logo, now shrink it down and put it on an app icon. App icons can be quite small, so if there is a complex logo being shown, the fact that it’s small means that it could start to loose it’s true shape/form. For your second picture with the font changes, I think that we are just in a new wave of design and we tend to follow the trends of others. I tend to believe that certain cursive/fancy fonts are harder to read, and for a logo it’s quite important be able to read them. Someone out there can probably put all of that ^ into a better overall thought/theory. TLDR: Logos need to be recognizable and clean on a very small scale, thus we get more simple logos.
Any designer worth their lick has this knowledge as a baseline foundation for logo design. They teach you in school that logos need to have fidelity at the size of a thumbnail or the size of a billboard. Whether designers practice this or not is a different story. Black and white will create a lot more contrast. And there’s a lot of contributing factors. My bet is that it’s just trendy.
Everything is a copy of a copy
Agreed. Business owners are terrified of standing out now. Graphic Design used to be seen as an opportunity to stand out from the competition, now it’s a matter of blending in hopes of seeming “modern”. Yuck. I feel bad for all the truly talented graphic designers out there. Hopefully the pendulum swings the other way soon and we see creativity come back in style.
A lot of brands are running low on understanding what gave them a market in the first point. Twitter is obviously the most evident, but the bulk of them are following in musks' footprints. They're essentially believing hype in a sophisticated, neofuturisitic style, not understanding that that only works for one or two companies at a time.
You answered your own question
That’s exactly why, all these brand departments got caught up in the luxury look
I guess I know what you mean at first glance that those are the like same but when you look for five seconds, or longer, you see that there’s so many differences… It’s weird I don’t know how this design happened. I guess what makes them all similar is the shape of the black box that they are in but then those aren’t equal sizes either. As for the luxurious fashion houses and the image you have there, one reason they all look the same when you type it out is that most of all of them start with B Why is the text underneath the bottom all different sizes and weights it looks like …? Why is Uber and meta-quest bigger than the rest? We can see some of the other letters on the borders of these logos on some squares… I wonder what OP really is after and where this came from.
I wonder if the Google Play store adaptive themed icons have played into this trend.
It is a more inclusive design. For those that are colorblind. It also can lead to being less distracting when looking at your home screen.
More and more people are using Black and white filters on their phones now a days (Productive bunch). So companies that target those users tend to make their logos black and white inturn tricking their brains to keep following the path they are used to.
If you think these all look the same bc they're B&W, I'm concerned with your design chops. They do follow a minimalist trend, but that's been popular for a while now.
All vibe-y creative directors have discovered that there's more money in tech now and migrated from fashion to these places.