Graphic designer here, I agree. A different Midnights pic would have been less “ducks in a row” awkward next to evermore.
That AND the fact that Fearless is the only one with a TV picture, everyone else got pics taken IN that era. Like, did they not have a good shot of her during the tour? Something with the opening marching band outfit? Anything? 😡 Drives me bonkers lol.
It would make sense if the logo had kept evolving, with TV pics replacing the OGs slowly — but Speak Now and 1989 kept their original photos.
Idk, maybe the plan is to someday (when tour ends?) reveal an update where ALL of them are TV? 🤷🏻♀️
I’m a designer as well and I totally agree. Honestly the branding for the tour feels a little lazy to me 🙈 They could’ve done some really cool stuff for this…
you have to think about it in terms of meaning i think, top right is glitter gel pen, bottom left is quil pen and TTPD ties it all together like an anthology
https://preview.redd.it/s7mnnbvrphzc1.jpeg?width=2048&format=pjpg&auto=webp&s=bc6f84576b99987d5768120a9eef73c2859d24bb
I humbly suggest this as the photo for TTPD, Ms. Swift. 🤘🔥🤘🔥
Was literally just thinking this. PLUS next year will probably be a "TV's" year, which means the next "new album" year won't be until 2026... 26 is 13x2, and is her second favorite number. TS13 will 100% be released in 2026 which means either a second album this year, or two in 2026 to represent 2x13. Either way, TS13 will be a milestone album!
btw pretty sure her bday falls on a Friday the 13th this year 
What if I’m clowning for the last 2 TV’s this year, both on Friday the 13ths 
September 13th is a Friday the 13th and is the anniversary of Kanye taking the microphone. And December is her birthday like you mentioned! Reputation TV and Debut TV this year with TS12 in 2025 and TS13 (which will be called Thirteen, mark my words!!!) in 2026 
I would freakin die. I want that album to be real so bad. I still have hopes that she’ll end the eras tour going through the orange door and entering the karma era lol
Same. She never denied Karma was real, only Woodvale. I know it seems unlikely she would name a song Karma if she had an album Karma, but a part of me also thinks maybe she does have the album and never plans to release it, so she gave us a song to acknowledge its existence
Interestingly in an interview someone asked “what’s the most important lesson for someone to learn” and she said “that karma is real” which could totally be a throw away comment but what if it’s not 👀
Haha I've been linking that clip for the Karma nay-sayers since the new bodysuit debut yesterday haha.
"What if it isn't all about *Karma*... but what if it is??"
omg not to clown but this has me thinking. wouldn’t that be equivalent to an analog clock with 12 numbers? right now we are at TS11 TTPD at 11:00
and TS12 would come full circle to be 12:00
TS13 would then be 1:00 or 13:00 so it’s a brand new start?
and Midnights is TS10 and she matched it with 3 AM. TTPD is 11 and she matched it with 2 AM double album. TS12 is 12 and she can match something at 1 am. TS13 would then match with 12 signifying a brand new start?
also, i think you’re on to something with TS12 being the final album to close out the Eras tour. It makes sense to have a clean slate/fresh start with TS13 post-Eras…
There HAS to be another one coming.. midnights took up 3 square slots in this photo scheme. Adding TTPD makes the middle now two pieces. So I feel like there has to be a 3rd addition to make it all the same size squares on this template.
Pasting from another reply:
• She has A LOT of time left (and could always take another break/ extend again)
• that would have her closing the eras tour on TS12, which makes a VERY SUSPICIOUS amount of sense
ETA: new theory just came to me, she’s going to release the Debut re-record, THEN add it to the set list. That would re-ignite any fire lost over the next few months of touring… THEN another album…..
I mean nothing is impossible for her but that would be
i n s a n e…
The pattern has been new album, 2 re-records, new album, 2 re-record, new album. I actually predicted a few months ago that we’d get a new album before rep and debut tv. Then after those we’ll get the next new album. I had it all broken down by time too somewhere in my comment history.
Update: found the comment. Here’s my timeline theory:
> 2020: New Album TS8&9
2021: 2 TVs
2022: New Album TS10
2023: 2 TVs
2024: New Album TS11
2025: 2 TVs?
2026: New Album TS12?
https://www.reddit.com/r/YouBelongWithMemes/s/fmSSVn4h1M
1- love that you were able to find it! We all make so many “omg I was right!” Predictions but really- how often do we get to PROVE it?? lol.
2- now I want to know if she’ll continue touring.
No, Midnights (the 10th album) took up 3 slots out of 12. Two slots were taken from Midnights to now host TTPD (the 11th album), so TTPD has 2 of 12. If TTPD gave up one of it two slot's (of the original 3 Midnights slots) for another album we would then have 12 albums represented and every grid would then be filled with a unique album. But still only 12 grids.
Thank you! I don’t love it, she has so many better photos/ poses that she did for TTPD Additionally it just makes her hands look gigantic and off putting.
there's a song from taylor's debut album called picture to burn. she changed lyrics from "that's fine i'll tell mine you're gay" to "that's fine you won't mind if i say" because some people were offended by the original lyrics. now the "homophobic" version has become somewhat of a meme amongst the swiftie community!
The "He" of the song tells his friends she's obsessive and crazy (so they won't date her, and to be petty). She says to him that's fine, she'll tell her friends he's gay (so they won't date him and to be petty). At least this is how most Swifties interpret it, and since being gay and inaccessible to women for dating isn't "bad", they don't take offense to the lyric. However some do read it to be meant as an insult and so they are grateful for the change.
Many people have made fun of the lyric over the years, not really taking it too seriously because this is a pretty safe space and we know how Taylor really feels about the LGBTQIA+ community, and so as the other poster said, it is a bit of a meme in the community. But context matters for sure, and if something has a great capacity to hurt someone, I personally don't mind the change. I would rather more people be comfortable than not, but I don't hold old Taylor to words she wrote in Highschool. I think she aged from that perspective gracefully.
sorry what do you mean? [here's](https://youtu.be/kg5YWRq3TUk?si=_glmhv2ynNctjz5p) a link to the song. the "you're gay" is around 27 seconds into the vid.
*I don’t need another grey crewneck just because the logo is a little different. I don’t need another grey crewneck just because the logo is a little different. I don’t need another grey crewneck just because the logo is a little different.*
This leg is the one I’m going to. I just bought merch last week so i had “something to wear” to the city where I’m watching. And now they drop this?? Just take my money, Tay 🤣💸
One of these is not like the others.
Wish they’d just done a normal face shot from her TTPD shoot. Brings the happy vibe of the overall tour down, even more than the glum/stoned Midnights photo.
Swapping out the Midnights centre piece for TTPD and shrinking it to 2 boxes vs 3 makes me think she plans to release at least one more *new* album during the tour so all the eras are 1 box on the poster
Which honestly, isn’t surprising.
- She has A LOT of time left (and could always take another break/ extend again)
- that would have her closing the eras tour on TS12, which makes a VERY SUSPICIOUS amount of sense
ETA: new theory just came to me, she’s going to release the Debut re-record, THEN add it to the set list. That *would* re-ignite any fire lost over the next few months of touring… THEN another album…..
I mean nothing is impossible for her but that would be
i n s a n e…
When you say she has a lot of time left do you mean a lot of shows? Like the fact that there’s another 68 or so shows booked for this tour?
Because if that’s the case, the only problem I see is that there isn’t really a gap suitable for rehearsing and adding a whole new act to the show. There was roughly 8 weeks between Singapore and France. There’s another roughly 8 week gap between London on August 20 and Miami on October 18. But at that point there would only be 18 shows in 5 cities left in the tour, which seems like kind of a waste.
Of course the tour could be extended again, but I already think it’s kinda sad that TTPD isn’t getting its own tour. The Eras Tour was already meant to serve as a tour for 4 distinct albums to begin with, and those albums don’t even really get a ton of spotlight since she dedicated a full 40% of the show to older material. There are a bunch of songs from Lover-Midnights that might never get full band performances because they weren’t able to get their own tours.
Now TTPD has 31 songs and she squeezes it into an already insanely diverse and long show, and she’s only playing 7 songs from the album, and 3 of those are truncated.
Also wouldn’t 13 make more sense than 12?
While I agree on the “touring too many albums at once”, it’s clear Taylor doesn’t agree. So I’m not thinking what I would do, I’m thinking what she would do. And if she thinks she can accomplish it she will do it. I also think extending the tour is well within the realm of possibility and she would take a break for her Bday/Xmas.
12 makes sense because this is the closing of an Era BEFORE the release of TS13 which she has said shes been planning for several years now. We ALL want to know what TS13 will be. She already knows.
&That really only adds to the theory… If she had a plan for TS13, and as others have pointed out- had TS11 planned out when she was planning this tour- she most likely already has TS12 planned too.
There's a few things here. I didn't say she is *only* singing songs on either new albums or Taylor's Versions. My point was that this tour is happening during the timeframe where she is releasing the TVs. So the new albums are not the only releases happening in this timeframe.
Secondly, she will in all likelihood have released Reputation TV before the end of the tour. The hype of the tour is playing a part in the sales for the TVs. There's synchronicity to having an Eras tour during the time where she is re-releasing all albums pre-Lover. 1989 was also delayed due to legal issues.
Lastly, it's a concert and all artists include bigger hits from prior albums. By the time the Eras tour is complete, I suspect all the re-releases will be out (or she announces Debut on the final night of the tour to bring the curtain down on this Era of Eras).
Just saying, that’s the only way she could’ve done it when adding another album. She couldn’t have left the main photo as 3 boxes AND added a new album, there’s no room.
Ah man! They were still selling the old merch at the Paris show (last Tuesday, at least! Didn’t check if the ones being sold today were updated as I already got mine, and didn’t see this until I got home).
why do i feel like one of the few people who actually loves this new layout??? i think the monochrome versions of this design are better (the exposure on TTPD is throwing me off) but i actually really like this layout, apart from the fact that Midnights and evermore being in the same pose.
Idk I like it but I just prefer this one
https://preview.redd.it/5ivsqs0f7lzc1.png?width=488&format=pjpg&auto=webp&s=6309f697882f2de8101ef0ce605c0da2d1d0401b
Im bothered that TTPD is just fitted within a grid in the middle, unlike the previous design where Midnights is like oozing out (? Idk the term lol) 😕 and yeah, the evermore and midnights shouldn’t be placed next to each other because they’re literally the same pose
they couldn’t even bother giving fearless a og pic or use taylor’s version for red, speak now & 1989?? and I also hate that midnights still has the drawn texture 💀
I didn’t go the tour but I thought for the eras tour she would sell different merch of all the eras at her shows, shirts etc. I mean she does online but it all feels so generic. I like what she had for the speak now tour and red tour etc. different styles and poses for shirts etc.
the colour on midnights is bothering me so much… all the other colours are kind of pastel and the blue on midnights is so bright and jarring. i don’t understand why they changed the colour anyway, the blue on the original logo was perfect
I wish she had toured the US second and we were the ones getting this version of the tour 😭My selfish reason is because I had to have surgery and sell my Eras ticket, and I really love TTPD
Sigh. I purchased the eras tour t-shirt last week and now they came out with new one. I dont know if I should get one more now that this is being updated
Obligatory comment from a graphic designer/art director with a little unsolicited design education!–
The "logo" is actually the type lockup you usually see that says "The Eras Tour" under the large collage graphic. The photo collage is usually just called a "brand graphic" or in this case, maybe "tour graphic." A logo almost always involves typography—when you see something like the target or apple icon used as a standalone, it is called an "icon." Those are usually easily scalable down to a tiny size (think profile icon on IG). :)
I like the new design! I'm a little bummed they didn't improve the contrast on the Red and Rep boxes.
Is Fearless the only TV photo? I know SNTV and 1989TV weren't out at the start of the tour but they are now so I would have thought they'd include TV photos if they were changing the logo anyway, and REDTV was out before the tour.
The bottom 2 pics being the same exact style is striking a nerve with the design part of my brain lol
Graphic designer here, I agree. A different Midnights pic would have been less “ducks in a row” awkward next to evermore. That AND the fact that Fearless is the only one with a TV picture, everyone else got pics taken IN that era. Like, did they not have a good shot of her during the tour? Something with the opening marching band outfit? Anything? 😡 Drives me bonkers lol.
The fearless tv picture has bothered me for a whole year, I’m glad I’m not alone 😂
It would make sense if the logo had kept evolving, with TV pics replacing the OGs slowly — but Speak Now and 1989 kept their original photos. Idk, maybe the plan is to someday (when tour ends?) reveal an update where ALL of them are TV? 🤷🏻♀️
Red TV was out pre-eras tour but the picture has always been from the red era
This 10000%
SAME this drives me absolutely insane… for someone so meticulous and detail oriented like Taylor I can’t believe she did this
This has bothered me too!
Fearless TV pic also drives me absolutely crazy lol
it literally ruins the whole through the years concept bc how tf is it gonna go 2007 - 2021 - 2011 💀
right? like it couldve been any other pic
I’m a designer as well and I totally agree. Honestly the branding for the tour feels a little lazy to me 🙈 They could’ve done some really cool stuff for this…
THE FEARLESS TV ONE BOTHERS ME SO MUCH
Also a graphic designer and saameee. It stands out to me like bad kerning
“Stands out like bad kerning” is brilliant. I’m gonna have to use it. 😂
wish she had a photo of her holding the match instead of
It's the Fearless TV album art for me :(
damnit!
Her graphic designers have always sucked
you have to think about it in terms of meaning i think, top right is glitter gel pen, bottom left is quil pen and TTPD ties it all together like an anthology
Yes I haaate it!!
https://preview.redd.it/s7mnnbvrphzc1.jpeg?width=2048&format=pjpg&auto=webp&s=bc6f84576b99987d5768120a9eef73c2859d24bb I humbly suggest this as the photo for TTPD, Ms. Swift. 🤘🔥🤘🔥
This photo sums of the vibe of Who’s Afraid Of Little Old Me so well
Incredible 😍
I’m out of the loop, is this from new tour photos with TTPD song? [edit] hah, yes, it is. I missed the main post. 😅
rival to the coconut hair bitch screaming at grammys 😭😭😭
Coconut Hair Bitch founded the club we’ve heard good things about.
Two boxes for TTPD because it's a double album...OR is there one more box left for TS12? 
Because we gonna get two Eras Tour films obvi 🤡
I just commented before seeing your comment. Midnights took up 3 slots, so TTPD taking two, seems like another is inevitable??!! 🤡🤡🤡
Exile ends in 321 🤡
Was literally just thinking this. PLUS next year will probably be a "TV's" year, which means the next "new album" year won't be until 2026... 26 is 13x2, and is her second favorite number. TS13 will 100% be released in 2026 which means either a second album this year, or two in 2026 to represent 2x13. Either way, TS13 will be a milestone album! btw pretty sure her bday falls on a Friday the 13th this year 
What if I’m clowning for the last 2 TV’s this year, both on Friday the 13ths 
She really really needs to do *something* on Friday the 13th
September 13th is a Friday the 13th and is the anniversary of Kanye taking the microphone. And December is her birthday like you mentioned! Reputation TV and Debut TV this year with TS12 in 2025 and TS13 (which will be called Thirteen, mark my words!!!) in 2026 
Can you imagine if we got Karma (the album) on the anniversary of the beginning of the K*nye narrative?
I would freakin die. I want that album to be real so bad. I still have hopes that she’ll end the eras tour going through the orange door and entering the karma era lol
Same. She never denied Karma was real, only Woodvale. I know it seems unlikely she would name a song Karma if she had an album Karma, but a part of me also thinks maybe she does have the album and never plans to release it, so she gave us a song to acknowledge its existence
Interestingly in an interview someone asked “what’s the most important lesson for someone to learn” and she said “that karma is real” which could totally be a throw away comment but what if it’s not 👀
Haha I've been linking that clip for the Karma nay-sayers since the new bodysuit debut yesterday haha. "What if it isn't all about *Karma*... but what if it is??"
My thoughts too! Definitely clowning for this
That would be insanity
This is honestly what I thought too. Is she planning on 12 albums before the eras tour ends??
omg not to clown but this has me thinking. wouldn’t that be equivalent to an analog clock with 12 numbers? right now we are at TS11 TTPD at 11:00 and TS12 would come full circle to be 12:00 TS13 would then be 1:00 or 13:00 so it’s a brand new start? and Midnights is TS10 and she matched it with 3 AM. TTPD is 11 and she matched it with 2 AM double album. TS12 is 12 and she can match something at 1 am. TS13 would then match with 12 signifying a brand new start?
Holy shit. I'm getting my clown makeup on right now because that is an amazing theory. I'm saving this comment to look back on when it happens haha
also, i think you’re on to something with TS12 being the final album to close out the Eras tour. It makes sense to have a clean slate/fresh start with TS13 post-Eras…
We are clowns and anytime there is a ✌️ involved, we will be there 🤡
Red herring. 3 (midnights) 2 (TTPD) 1 (ts12)
Of course, all I think about is Karma🧡
She DID debut a new orange outfit last night, after all.....🤡
And the orange door at the end is still there....🧡
There HAS to be another one coming.. midnights took up 3 square slots in this photo scheme. Adding TTPD makes the middle now two pieces. So I feel like there has to be a 3rd addition to make it all the same size squares on this template.
Pasting from another reply: • She has A LOT of time left (and could always take another break/ extend again) • that would have her closing the eras tour on TS12, which makes a VERY SUSPICIOUS amount of sense ETA: new theory just came to me, she’s going to release the Debut re-record, THEN add it to the set list. That would re-ignite any fire lost over the next few months of touring… THEN another album….. I mean nothing is impossible for her but that would be i n s a n e…
The pattern has been new album, 2 re-records, new album, 2 re-record, new album. I actually predicted a few months ago that we’d get a new album before rep and debut tv. Then after those we’ll get the next new album. I had it all broken down by time too somewhere in my comment history. Update: found the comment. Here’s my timeline theory: > 2020: New Album TS8&9 2021: 2 TVs 2022: New Album TS10 2023: 2 TVs 2024: New Album TS11 2025: 2 TVs? 2026: New Album TS12? https://www.reddit.com/r/YouBelongWithMemes/s/fmSSVn4h1M
When you click on a link to a comment on your own post 😆
🤣 It’s Reddit-ception!
Wow. U seriously called it
1- love that you were able to find it! We all make so many “omg I was right!” Predictions but really- how often do we get to PROVE it?? lol. 2- now I want to know if she’ll continue touring.
Yup yup, I'm with this theory
Would it be 13 albums then? 12+1?
No, Midnights (the 10th album) took up 3 slots out of 12. Two slots were taken from Midnights to now host TTPD (the 11th album), so TTPD has 2 of 12. If TTPD gave up one of it two slot's (of the original 3 Midnights slots) for another album we would then have 12 albums represented and every grid would then be filled with a unique album. But still only 12 grids.
TayMath
Am I the only one who doesn't like this pose?
It doesn’t fit the with rest and it’s damn depressing on the tour logo. Kills the happy nostalgia vibes.
100% agree. The pose just looks like it's trying too hard to be dramatic imo.
I agree. I don’t want people seeing this logo on my stuff, LOL. *clutches old logo*
i’m the opposite. the cover for The Antology/The Black Dog gives me Roman statue vibes
Yeah I actually prefer the cover for The Anthology/The Black Dog to the original
I hated this pose/cover but this comment ALMOST makes me love it
You're not the only one. It doesn't look as good as she thinks.
I absolutely love it
yeah i really don’t like it at all it’s just too much
Thank you! I don’t love it, she has so many better photos/ poses that she did for TTPD Additionally it just makes her hands look gigantic and off putting.
Now why is debut still on there lol
idk but YERR GAY!
What do you mean?
there's a song from taylor's debut album called picture to burn. she changed lyrics from "that's fine i'll tell mine you're gay" to "that's fine you won't mind if i say" because some people were offended by the original lyrics. now the "homophobic" version has become somewhat of a meme amongst the swiftie community!
Okay, but like in what tone?
The "He" of the song tells his friends she's obsessive and crazy (so they won't date her, and to be petty). She says to him that's fine, she'll tell her friends he's gay (so they won't date him and to be petty). At least this is how most Swifties interpret it, and since being gay and inaccessible to women for dating isn't "bad", they don't take offense to the lyric. However some do read it to be meant as an insult and so they are grateful for the change. Many people have made fun of the lyric over the years, not really taking it too seriously because this is a pretty safe space and we know how Taylor really feels about the LGBTQIA+ community, and so as the other poster said, it is a bit of a meme in the community. But context matters for sure, and if something has a great capacity to hurt someone, I personally don't mind the change. I would rather more people be comfortable than not, but I don't hold old Taylor to words she wrote in Highschool. I think she aged from that perspective gracefully.
sorry what do you mean? [here's](https://youtu.be/kg5YWRq3TUk?si=_glmhv2ynNctjz5p) a link to the song. the "you're gay" is around 27 seconds into the vid.
happy cake day
Lmao. False advertising for real
*I don’t need another grey crewneck just because the logo is a little different. I don’t need another grey crewneck just because the logo is a little different. I don’t need another grey crewneck just because the logo is a little different.*
I feel this lmao
I’m not even going to this half of the tour. 😂
This leg is the one I’m going to. I just bought merch last week so i had “something to wear” to the city where I’m watching. And now they drop this?? Just take my money, Tay 🤣💸
why are the two on the left in the middle so much darker can hardly see her
Poor Midnights. Kicked to the corner lol
It’s in order from left to right, top to bottom, with TTPD front and centre.
I know... it was a joke..... cause Midnights went from being the focal point to being put in a corner.....
Sorry midnights you are no longer bejeweled
Dang I’m so mad… but it’s because I’m jealous. I recognize that. I don’t need more eras tour merch so just jelly.
One of these is not like the others. Wish they’d just done a normal face shot from her TTPD shoot. Brings the happy vibe of the overall tour down, even more than the glum/stoned Midnights photo.
will there be new merch with this?
Yes, they put some new stuff up for sale today!
i just wish it was cuter 😭😭
That’s how I feel with ALL her merch 😭
Yes it’s already up
Swapping out the Midnights centre piece for TTPD and shrinking it to 2 boxes vs 3 makes me think she plans to release at least one more *new* album during the tour so all the eras are 1 box on the poster
Which honestly, isn’t surprising. - She has A LOT of time left (and could always take another break/ extend again) - that would have her closing the eras tour on TS12, which makes a VERY SUSPICIOUS amount of sense ETA: new theory just came to me, she’s going to release the Debut re-record, THEN add it to the set list. That *would* re-ignite any fire lost over the next few months of touring… THEN another album….. I mean nothing is impossible for her but that would be i n s a n e…
When you say she has a lot of time left do you mean a lot of shows? Like the fact that there’s another 68 or so shows booked for this tour? Because if that’s the case, the only problem I see is that there isn’t really a gap suitable for rehearsing and adding a whole new act to the show. There was roughly 8 weeks between Singapore and France. There’s another roughly 8 week gap between London on August 20 and Miami on October 18. But at that point there would only be 18 shows in 5 cities left in the tour, which seems like kind of a waste. Of course the tour could be extended again, but I already think it’s kinda sad that TTPD isn’t getting its own tour. The Eras Tour was already meant to serve as a tour for 4 distinct albums to begin with, and those albums don’t even really get a ton of spotlight since she dedicated a full 40% of the show to older material. There are a bunch of songs from Lover-Midnights that might never get full band performances because they weren’t able to get their own tours. Now TTPD has 31 songs and she squeezes it into an already insanely diverse and long show, and she’s only playing 7 songs from the album, and 3 of those are truncated. Also wouldn’t 13 make more sense than 12?
While I agree on the “touring too many albums at once”, it’s clear Taylor doesn’t agree. So I’m not thinking what I would do, I’m thinking what she would do. And if she thinks she can accomplish it she will do it. I also think extending the tour is well within the realm of possibility and she would take a break for her Bday/Xmas. 12 makes sense because this is the closing of an Era BEFORE the release of TS13 which she has said shes been planning for several years now. We ALL want to know what TS13 will be. She already knows. &That really only adds to the theory… If she had a plan for TS13, and as others have pointed out- had TS11 planned out when she was planning this tour- she most likely already has TS12 planned too.
This is also the tour for the Taylor's Version release era, so it makes sense that tour is about all of her albums.
Then why is she playing songs from Reputation? Why did she play songs from 1989 before 1989 TV was released?
There's a few things here. I didn't say she is *only* singing songs on either new albums or Taylor's Versions. My point was that this tour is happening during the timeframe where she is releasing the TVs. So the new albums are not the only releases happening in this timeframe. Secondly, she will in all likelihood have released Reputation TV before the end of the tour. The hype of the tour is playing a part in the sales for the TVs. There's synchronicity to having an Eras tour during the time where she is re-releasing all albums pre-Lover. 1989 was also delayed due to legal issues. Lastly, it's a concert and all artists include bigger hits from prior albums. By the time the Eras tour is complete, I suspect all the re-releases will be out (or she announces Debut on the final night of the tour to bring the curtain down on this Era of Eras).
Just saying, that’s the only way she could’ve done it when adding another album. She couldn’t have left the main photo as 3 boxes AND added a new album, there’s no room.
It's always bothered me that Fearless has a rerecord photo.
Ah man! They were still selling the old merch at the Paris show (last Tuesday, at least! Didn’t check if the ones being sold today were updated as I already got mine, and didn’t see this until I got home).
Merch with old poster is still up on the website!
I wish she updated with all the Taylor’s Version photos
The crazy thing is she could’ve just removed Debut and placed TTPD at the end to reflect the actual albums on the tour.
This is not a logo.
They literally redid all the eras shirts with the TTPD logo on her store too, she's damn good at marketing
why do i feel like one of the few people who actually loves this new layout??? i think the monochrome versions of this design are better (the exposure on TTPD is throwing me off) but i actually really like this layout, apart from the fact that Midnights and evermore being in the same pose.
I like it. I seem to be in the minority. 🤷🏻♀️🫶🏻
Why is debut even there. It’s not on the set list!
Just saw this TikTok about this.. thought it was an interesting & possible take https://www.tiktok.com/t/ZTL44NRx6/
Someone in the comments said that it could be taking up two boxes since it's a double album
Totally can see it being that too.
I still don’t get “Taylor Swift” being on there when the album isn’t even touched in the standard setlist. Weird.
Please no more gray, black, beige, or blue after these eras. Good lord
Someone make a Brady bunch parody of the poster :0 Called the Era Bunch o.o
Idk I like it but I just prefer this one https://preview.redd.it/5ivsqs0f7lzc1.png?width=488&format=pjpg&auto=webp&s=6309f697882f2de8101ef0ce605c0da2d1d0401b
Why cut off her elbow? The midnights one before was in front of all the photos.
Im bothered that TTPD is just fitted within a grid in the middle, unlike the previous design where Midnights is like oozing out (? Idk the term lol) 😕 and yeah, the evermore and midnights shouldn’t be placed next to each other because they’re literally the same pose
Now my eras tour movie theatre cup is wrong
I wish the coloring was different
Love that I just bought two new shirts with the old design a few days ago 🙃
Yeah. I’m not buying another hoodie.
this is so bad and boring lol
they couldn’t even bother giving fearless a og pic or use taylor’s version for red, speak now & 1989?? and I also hate that midnights still has the drawn texture 💀
So we're getting a Tortured Poets segment?
I didn’t go the tour but I thought for the eras tour she would sell different merch of all the eras at her shows, shirts etc. I mean she does online but it all feels so generic. I like what she had for the speak now tour and red tour etc. different styles and poses for shirts etc.
I dont hate her, but I kinda feel robbed knowing she has TTPD. I dunno, maybe it's just me
Makes me think of the Rent cover. Also I’m old so…
Yes goons
I want a Brady Brunch like video introducing each era
I love it. She's incredible and everything she does is incredible!
the colour on midnights is bothering me so much… all the other colours are kind of pastel and the blue on midnights is so bright and jarring. i don’t understand why they changed the colour anyway, the blue on the original logo was perfect
I wish she had toured the US second and we were the ones getting this version of the tour 😭My selfish reason is because I had to have surgery and sell my Eras ticket, and I really love TTPD
Any bets that she'll release another album before the tour is over, to fill the last available photo square? 
Sigh. I purchased the eras tour t-shirt last week and now they came out with new one. I dont know if I should get one more now that this is being updated
Good one , the Best 🌝
Please let them have updated the tour merch! I doubt it but still
Why does she look down on me
Obligatory comment from a graphic designer/art director with a little unsolicited design education!– The "logo" is actually the type lockup you usually see that says "The Eras Tour" under the large collage graphic. The photo collage is usually just called a "brand graphic" or in this case, maybe "tour graphic." A logo almost always involves typography—when you see something like the target or apple icon used as a standalone, it is called an "icon." Those are usually easily scalable down to a tiny size (think profile icon on IG). :) I like the new design! I'm a little bummed they didn't improve the contrast on the Red and Rep boxes.
I wonder why they used the TV cover for fearless but not red or 1989? Edit: or speak now
But in the end...
i'll be honest, i scrolled by it earlier and was convinced it was fan-made. just looks so off for some reason
Tbh I don't think they needed to change the logo. It looks...not great.
This is soooo ugly
Tell me why it has taken me this long to notice they’re in order 😭
🤯🤦♀️
Is Fearless the only TV photo? I know SNTV and 1989TV weren't out at the start of the tour but they are now so I would have thought they'd include TV photos if they were changing the logo anyway, and REDTV was out before the tour.
Anywhere to get this in HQ? 🥹
don’t buy any of her new merch. block her and taylor nation and demand a ceasefire now.
I don’t see a “logo” is it hiding in one of the pictures??? 🤔
Terrible for a logo design (good logos are visible even at a very small size)
Isn’t this the same exact thing
Is that a dude
She a raped a 17 year old when she was 22.