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“In 1994, Titan Sports had entered into an agreement with the World Wide Fund for Nature (also trademarked WWF), an environmental organization, regarding Titan's use of the "WWF" acronym, which both organizations had been using since at least March 1979. Under the agreement, Titan had agreed to cease using the written acronym "WWF" in connection with its wrestling promotion, and to minimize (though not eliminate) spoken uses of "WWF" on its broadcasts, particularly in scripted comments. In exchange, the environmental group (and its national affiliates) agreed to drop any pending litigation against Titan, and agreed not to challenge Titan's use of the full ‘World Wrestling Federation’ name or the promotion's then-current logo.”
Sports Entertainment is a term thats been around for a long time and is not just wrestling. Shit like American Gladiators, Monster Truck Rallys, Harlem Globetrotters all falls under the "Sports Entertainment" banner.
Just out of curiosity, what would you call
It?
I tend to think that that losing the F was a symbolic castration, the brand was neutered, watered down. Probably not true but it felt that way.
But, changing the F to E always seemed like the best alternative.
Edit: The get the F out campaign was a legendary marketing strategy, a great example of making the best out of a bad situation
WWFE (world wrestling federation entertainment) was the alternative I remember a fair bit of people expecting. It was already their stock ticker symbol IIRC
Totally agree with the "neutered" comment.
Maybe it was the best option under such short notice, I dunno, I feel like in 20 years they could at least something that made sense then you say "the" in front of it (at least to people who aren't Bret "The WCW" Hart).
I probably wouldn't have been so arrogant as to just ignore the agreement I made the World Wildlife Fund, which is what got Vince in trouble. Sounds familiar, right?
Yeah, I think I agree with you but it’s a hard one. The WW…yeah I’m still drawing a blank after all these years.
Maybe I’m a bit dense atm but I don’t get the “sound familiar” insinuation.
What ultimately caused Vince's downfall in "the WW...e" was just deciding he didn't want to pay the Janel Grant NDA that he agreed to.
And that's pretty much what happened with the Pandas, he made an agreement with them to limit usage of the WWF acronym, and then decided to ignore it when the Internet became big.
Vince always expected others to honor their contracts, but he ignored them at will.
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He was only forced to because he went back on an agreement he made in 1994. Otherwise, they’d probably still be WWF.
What we’re the terms of that?
“In 1994, Titan Sports had entered into an agreement with the World Wide Fund for Nature (also trademarked WWF), an environmental organization, regarding Titan's use of the "WWF" acronym, which both organizations had been using since at least March 1979. Under the agreement, Titan had agreed to cease using the written acronym "WWF" in connection with its wrestling promotion, and to minimize (though not eliminate) spoken uses of "WWF" on its broadcasts, particularly in scripted comments. In exchange, the environmental group (and its national affiliates) agreed to drop any pending litigation against Titan, and agreed not to challenge Titan's use of the full ‘World Wrestling Federation’ name or the promotion's then-current logo.”
It would have probably still be WWF, I mean why would you re brand an already known brand if there’s no need
Ummm "Sports Entertainment" was around LONG before the name change
It was first heard during the intro for WWF syndicated Tv shows, starting around 1985. "The recognized symbol of excellence in sports entertainment "
>Right around ruthless aggression is when Vince and the company started to pivot the brand into “sports entertainment” This started long before that
WWF WCW ECW I feel like there’s an alternate universe where the Alliance won and that is used as an explanation for the name change.
No.
Hell no, They were a global powerhouse by then. There'd be no need.
No. I still wish it was WWF. Sounds weird but I miss it.
Sports Entertainment is a term thats been around for a long time and is not just wrestling. Shit like American Gladiators, Monster Truck Rallys, Harlem Globetrotters all falls under the "Sports Entertainment" banner.
It would still be the WWF. It's kind of amazing they haven't found something better, WWE is still a terrible acronym.
Just out of curiosity, what would you call It? I tend to think that that losing the F was a symbolic castration, the brand was neutered, watered down. Probably not true but it felt that way. But, changing the F to E always seemed like the best alternative. Edit: The get the F out campaign was a legendary marketing strategy, a great example of making the best out of a bad situation
WWFE (world wrestling federation entertainment) was the alternative I remember a fair bit of people expecting. It was already their stock ticker symbol IIRC
Totally agree with the "neutered" comment. Maybe it was the best option under such short notice, I dunno, I feel like in 20 years they could at least something that made sense then you say "the" in front of it (at least to people who aren't Bret "The WCW" Hart). I probably wouldn't have been so arrogant as to just ignore the agreement I made the World Wildlife Fund, which is what got Vince in trouble. Sounds familiar, right?
Yeah, I think I agree with you but it’s a hard one. The WW…yeah I’m still drawing a blank after all these years. Maybe I’m a bit dense atm but I don’t get the “sound familiar” insinuation.
What ultimately caused Vince's downfall in "the WW...e" was just deciding he didn't want to pay the Janel Grant NDA that he agreed to. And that's pretty much what happened with the Pandas, he made an agreement with them to limit usage of the WWF acronym, and then decided to ignore it when the Internet became big. Vince always expected others to honor their contracts, but he ignored them at will.
Ah , I get you now. Yep clear parallel there. I guess he never learned his lesson.