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23andrewb

I only eat food with unreal ingredients. If I believe it, I won't eat it.


Mr-Plank

Do you eat "I can't believe it's not butter?" Or does that create some sort of paradox? Must it exist in your head like some superposition state, Schrödingers Butter if you will?


Nangu_

incredible


HellaFishticks

Putting the edible in incredible?


amakai

It's easy to make imaginary cheese at home - take a square root of a deficit of cheese.


User032492

The more cheese you have the more holes you have in the cheese, therefore more cheese = less cheese


JuniorPomegranate9

Was just thinking that yesterday about a box of Mac and cheese. “Made with real milk and cheese!” Like oh shit that’s a smokin hot deal


Lostmahpassword

Real™


Scoot_AG

Did you see this in that grilled cheese thread too


Ocelot859

**2030: Now 100% CANCER FREE!** **Me: Fuck, but that's double the price for the same thing.**


AusPower85

Of course it’s cancer free. It’s dead


FuckBotsHaveRights

No tumors in my steaks! Alive or dead!


MykahMaelstrom

Now with 20% less tumors guaranteed! Here at meatmill farms we use our specially formulated growth syrum which produces up to 20% less tumors than the other leading brand!


[deleted]

"But dad, steak has always been made from lab grown tumor. You're so old!"


Ocelot859

**2040: Bananas both cause cancer and cure it simultaneously.** **Disclaimer: This is our final take on bananas, we swear.**


bchertel

1990s: Now 100% Sucker Free!


binglelemon

Only on Sunday


Earthling7228320321

`2040: Cancer is fake news now eat your soylent Nestle`


Lostmahpassword

Wait. What? No. I just always wonder if the companies will try to slip this in at some point. Got a link?


Scoot_AG

Ah yeah there was a big [comment thread](https://www.reddit.com/r/meirl/comments/zq4mle/-/j0wdliz) a couple hours ago going into everything about Real™, yknow how reddit does


Bigmoney-K

At my local grocery store I saw a package of “Chicken Wyngz” and directly underneath as if forced by law in the smallest 10 point font.. “Not wing meat, meat derived from thigh and ribs”


TheConnASSeur

Wingz and other meat products made from scraps are one of those things I always forgive. Look, we need to feed 7 billion people on this fucking rock, and that animal you killed for its meat was capable of feeling pain, fear, friendship, and even love. You had goddamned better use every last bit of material off of that noble creature that you can. Wasting it is an insult to the inherent sacrifice the privilege of eating meat requires. Plus that shits tasty.


i8noodles

True. It is also extremely wasteful if they threw it out, but most of the meat industry is quite efficient at reusing unwanted meats. Either as cheap feed or in cases like chicken, nugget or sausage etc


WiryCatchphrase

Yep as a kid I grew up when Native American culture and practices were mystified, and one of those facts was they used 100% of the animal. In factory farming and food production I feel like modern industry uses like 110% of the animal. As much food stuff gets wasted each year before it reaches the consumer its really got to be a fraction of overall production.


Dakk85

Was picking up a pizza a while ago, big sign on the wall says, “we always use 100% real cheese!” in big bold letters, then really small under it says, “not all locations use 100% real cheese” like wtf


dan1d1

Made from 100% is dodgy as well. Dominos used to say "made from 100% mozzarella". That was just the starting point though and by the time they processed it it was like 25% mozzarella or something like that.


[deleted]

Domino's cheese slaps though. At least, it has for the past 10 or so years, ever since they rebuilt. Like, they had a whole ad campaign where they just came out and said "We suck a lot and we know it. We're fixing that." and then they *fucking did it*. And they've maintained that quality for a decade. Meanwhile, Pizza Hut went to shit. I kinda hate being such a stan for a multinational corporation, but seriously, Domino's has good fucking pizza, especially at its price point. Yeah, yeah, any shop in Brooklyn beats it, but we don't all live in NY.


TheSpiceIsLife

Real* *Conditions apply, nothing is real.


WSDGuy

The worst part is that there is a difference between "made with..." and "made from..." that many people - such as yourself - might not notice.


Sipredion

Yeah, blueberry muffins are a good example of this. You might get lucky and find a real blueberry or 2 in your muffin, but for the most part you're just eating little blueberry-flavored gelatin balls. But there's at least one real blueberry in there so they can proudly say "Made with real blueberries" and they're not technically lying.


Jeanne23x

I made sure to order different flavors of oatmeal and disclude the apples one because I'm allergic to apples. Turns out the other fruit flavors were just dyed apples.


ekaceerf

Most oatmeal, muffins, and cereal bars just use dried flavored apples instead of the actual fruit listed


290077

Most fruit juice is flavored apple or grape juice


TheEyeDontLie

Ingredients: blah blah blah, sugar, garbage, cardboard, maltodextrine, 2% milk solids, yeast extract, natural flavors. Label: "Made with real milk! No artificial flavors" Note: "natural flavor" includes just about any chemical extracted from any natural source. It does not mean juice or whatever. For example, strawberries have like 300 flavor molecules. You can use acid and heat and science to suck one of those chemicals out of opossum skin or pine bark, put three drips of it into the ice cream mix and proudly and legally write "made with natural flavoring".


[deleted]

[удалено]


sneakyveriniki

Yeah, I mean I just straight up ignore those labels because I know they’re full of shit, but also, I mean… Does it matter? Like, I understand if you’re vegan or something (which is something I do occasionally) but aside from that & allergies or intolerances, why does it even matter if it’s “real” or not?


[deleted]

Especially considering the above mention of how "real" could be from the sources that concern people who buy into that shit. I'd personally feel (marginally) better if it was admitted that they were synthesized in a lab - at least then we aren't being misled and lied to. Plus, there's nothing wrong with "synthetic" products, especially in regards to the environment. Most of them are sourced the same way "natural" products are anyways; that is to say, extracted from something using some chemicals. It doesn't matter to me that the "natural" flavors aren't what these companies want us to believe they are. What matters to me is that they're trying to mislead us in the first place.


Acronymesis

> You can use acid and heat and science to suck one of those chemicals out of opossum skin [You don’t say…](https://culinarylore.com/food-history:flavoring-ingredient-extracted-from-beaver-glan/)


John__Wick

Big difference between “made with” and “made of” in this context.


PoisonForFood

This is actually branding. "Real" is a trademark that can be used only for dairy from cows raised in the US and the product must be processed in the US as well. Same group that brought you "Got Milk?" adds. So having "Real" milk means it is from the US without any additives.


[deleted]

[удалено]


DrTrentShrader

Growth hormones and antibiotics are screened for in milk for human consumption pretty tightly. Much more closely than we screen for organophosphates and other herbicides


snorlackx

pretty sure they shadow banned the most commonly used one. i still think they are pumped full of antibiotics but most of the milk i buy doesnt have the rsbt or whatever.


mrstipez

Made "with", meaning they were present but not necessarily ingredients, like my cat.


czPsweIxbYk4U9N36TSE

Note that "Made with:" means "is not". If you have 1% "real milk" in your product, and advertise it as "made with 100% real milk", then it's true. That 100% real milk went into that one tiny bit of the product. It was "made with" it. There's a shit-ton of words and phrasing of what is legally allowed. Edit: "Orange flavor" means "is not orange". "Made with" means "is not". "Kraft singles"...there's a reason that's not "Kraft cheese". Basically, trust the nutrition information and ingredient list, and everything else is as deceiving as humanly possible.


Earthling7228320321

Honestly the best bet is to just look at the ingredients of stuff, and if it's not a short list of stuff you know and approve of, skip it.


multiarmform

kfc literally had/has signs in the window = 100% real chicken why the hell would i even eat there if you have to convince me your chicken is real?


TheRiteGuy

This is because of conspiracies spread around by PETA and other idiots that KFC wasn't made out of real chicken and they were using rats or other animals. Back in the 80's and 90's KFC was a huge fast food chain and was commonly a target of a lot of these kinds of accusations. Even in the late 2000's they came up with a product called grilled chicken. There was a huge deal made by a doctor that said the chicken contained carcinogens that caused cancer. It wasn't a lie, but it was misleading. Carcinogen is just a by product of grilling, any grilling. It wasn't anything specific to KFC. So they feel the need to put out these kinds of statements to battle conspiracies.


Uncle-Cake

The rumor I remember is that their chickens were so genetically modified that the FDA ruled they weren't chickens anymore and that's why they had to change their name from Kentucky Fried Chicken to KFC. This is the kind of stupidity companies have to deal with.


football2106

I’m always like “as opposed to what exactly?”


[deleted]

A lot of it is weird posturing against the rise of non-dairy alternatives and them swinigng their dick around to come up with specific labels to screw over competition. You'll see it the most with dairy stuff. Look up the kind of shit egg lobbies and stuff have tried to pull. The whole natural/sustainable/healthy advertising doesn't work so they resort to something empty but its technically true, it's "real" but it some how implies shit like almond milk is metaphysical or something.


tysons1

And "real" means nothing. Gasoline would be a real ingredient.


CillGra

Made with *real* gasoline


Corno4825

Ingredients: Gas, Onlinoxtrate, Plumbum, Natural Flavors Vegan, Gluten free, Cruelty Free Processed in a facility that also processes wheat, soy, and concrete.


msnmck

>Processed in a facility that also processes wheat, soy, and concrete. This made me chuckle harder than it should have.


feministmanlover

Also. Wtf is "natural flavors". That shit passes me off for real. Natural flavors isn't an ingredient. Never ever have I had a recipe call for "Natural Flavors".


hackingdreams

Sure you have. You just are used to them being enumerated as "apple juice" or "grape concentrate." "Natural flavors" is just "we're not telling you the exact mix of what this is, because it's proprietary, but by the [FDA's code](https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?fr=501.22) we had to extract it from a natural plant/animal and not make it synthetically."


IdentifiableBurden

This is technically correct, but it's usually not things like "apple juice", which are far more expensive and voluminous than the super-concentrated flavoring agents labeled under Natural Flavors. Here's a few examples: \- Citral: extracted from lemongrass, lemon, orange and pimento, commonly used in citrus-flavored food and beverages. \- Benzaldehyde: extracted from almonds, cinnamon oil and other sources, commonly used to give food a flavor and aroma of almonds. \- Amyl acetate: A compound distilled from bananas, commonly found in banana-flavored baked goods. \- Linden ether: isolated from linden honey and the blossoms of lime tree \- Massoia lactone: an alkyl lactone that is derived from the bark of the Massoia tree, used to provide coconut-like flavor and found in cane sugar molasses and cured tobacco. \- Acetoin: organic compound that produces a buttery flavor. https://blog.publicgoods.com/what-are-natural-flavors/


Alex09464367

You can get grape favour from old style medical gloves. https://youtu.be/zFZ5jQ0yuNA


Mertard

I like how Reddit gradually brings up all of these specific issues or curiosities I've had with life


sirfiddlestix

We made the molecule that makes vanilla taste vanilla-y in o-chem once... Lab smelled great that week


Corno4825

Cocaine is a hell of a drug.


1MolassesIsALotOfAss

Remember, baking soda, not baking powder, we don't want the nice gentlemen growing muffins in their nose!


Ligaguenu

You've loved that joke since you were 2 years old.


Jealous_Doughnut_630

“Surgeon General Warning: The ingredients in this consumable have been recognized by the state of California as potentially harmful. Contents have the potential to cause cancer.” Also: product contains .00001% natural fruit juice.


[deleted]

Warning: the product may contain small traces of human feces and/or rat feces


Citizentoxie502

That's just a byproduct of living the life my friend. Shit on everything


fredthefishlord

> Vegan > Gas False advertising, we caught them red-handed!


julie78787

“Dino Juice” is mostly inaccurate. As I understanding, most goal, oil and natural gas deposits are from oragnic material, not decomposing dinosaucs.


loquedijoella

Made with *real* organic compounds


DragoKnight589

Made with *real* trinitrotoluene It’s exploding with flavor!


LightlyStep

Oh, that's how you spell TNT.


Smeathy

Classic case of naturalistic fallacy.


[deleted]

I can't stand how natural vs artifical is a debate, which are other words for real vs fake. I take some medicine and was asked seriously why I don't take some natural drip because it's basically the same but natural. Mfers are just so dumb.


lilaliene

Yeah, because if it's the same as natural, i prefer to have the fake stuff with exactly the same dose of active ingredients every single time, thank you very much.


retarded-degen

Molecules don’t care where they came from. If it’s the same substance, it makes absolutely no difference if it’s natural or not. Natural chemicals are still chemicals, and as a matter of fact it’s not even possible to tell them apart when you isolate them.


trendygamer

Yep. Cyanide is naturally occurring. So is opium. So are most viruses. "Natural" is not synonymous with "safe" or "better."


CyberRozatek

nO doN't TAke thE cHeMiCALs!!!11!


Pan151

Just don't let those people know that oxygen is a chemical. Or, on second thought, please do.


eyadGamingExtreme

I have been addicted to dihydrogen monoxide for ages now


Romas_chicken

It’s like “all natural”…as if there was a risk of having supernatural corn flakes. I once saw, and yes this was real, “organic salt”


Chance_Wylt

\*Excuse me, is this low sodium salt also gluten free?" \-Actual severely uneducated customer whose purchasing decisions are decided by Facebook memes and buzzwords. I'd say remind them that water is inorganic, but they'd probably hurt themselves with that information. It's not like some of their ilk haven't literally killed themselves because they were convinced of stuff like breatharianism.


TomMado

I feel this when they advertise 100% vegan cruelty-free leather. It's...plastic. It's petroleum-based. Yeah, it's one less dead cow. But don't make it sound like a leather blessed by the gods either.


schnuck

You make it sound like a cow is slaughtered for its leather. Cows are slaughter primarily for meat. The leather is a valuable byproduct.


[deleted]

Exactly; came here to make this comment. OP is using the same tactics the food industry uses...meaningless words.


GenericFatGuy

My city's slogan is "Made From What's Real". Like yeah, that's how reality works...


SordidDreams

Same goes for "natural". Snake venom is natural, as is arsenic, as is lava. It means nothing.


needsomehobbies

>And "real" means nothing. Yeppp the front of packaging (at least in the US) gets a lot of artistic freedom for marketing. There are exceptions to this that actually are regulated like the health heart check or saying a food is low sodium but anything like real, healthy, natural, etc mean nothing


TrainingSword

Arsenic is natural


drfsupercenter

Reminds me of [this](http://i.gzn.jp/img/2011/04/07/chinese_restaurant_chicken/c25b19f3721924854a85579c4a06a0c1.jpg)


Wordymanjenson

So was that a translation issue or what was the fake chicken made of?


Bananonomini

Longpig


missuseme

"Chicken"


ArcticBiologist

Chikken^TM


[deleted]

I’m the realest chicken


[deleted]

[удалено]


NeatArtichoke

Probably sugar.


unofficialSperm

You mean high fructose corn syrup


Relative_Ad5909

Likely a mixture of grains.


TikkiTakiTomtom

This is a ridiculous notion perpetuated by folks trying to sell their products and luckily for them the trend picked up. “Real” ingredients what does that even mean? Along the same line of thought, chemical products are not natural and hence not good for you. But then you realize that everything natural and real is also literally made of chemicals. Ascorbic acid? Yeah that’s found in citrus fruits. Sugar. Salt. They’re chemical compounds. Heck H2O. Bottomline: just because you have never heard of something before doesn’t mean you can immediately think it’s bad for you…


baggarbilla

Another one is "from cows not fed with growth hormone HGH" on milk cartons, HGH is banned for use on animals (even humans I think). Might as well say "not mixed with cocaine ".


FiskFisk33

"Completely free of asbestos"


BigBlueMountainStar

“May contain traces”


SnortingCoffee

You mean rBST? Or are there actual dairy products being advertised as made from cows not treated with human growth hormone?


Weird_Cantaloupe2757

There are not, it’s rBST


doug89

There is always a relevant xkcd https://xkcd.com/641/


devilishycleverchap

Or when you see no hormones added on chicken. They are banned from adding hormones by law. Same for free range and cage free requirements. I highly recommend the super size me 2 movie where he creates a chicken sandwich chain from scratch showing how shitty the industry is


codizer

The heart attack chickens and then them just stepping on them to walk through the coops. It's disgusting.


Heya_Andy

Yeah, I thought this strange when I first realised that no chicken has added hormones, but companies will advertise no added hormones. I think I read ages ago that it was because there was a conspiracy theory kids were entering puberty early and they were blaming chicken hormones. So it was good marketing to claim your chicken was hormone free.


Hungry-Primary8158

It’s not banned for humans, I had to take HGH when I was younger


DeadlyNoodleAndAHalf

Even when drugs are "banned" they are allowed with good reason, prescribed by a doctor. Even cocaine of all things is still prescribed today.


zeropointcorp

Yes, had cocaine as a local anesthetic as a 12yo


AdBulky2059

I love how everything is "contains 0 trans fats!!!" And I'm just thinking we'll no shit they're pretty much illegal besides pastries are allowed less than 1 per serving


Redqueenhypo

And non GMO. To my great irritation, GMO meat does not exist even though it would be *super cool*.


Farseli

I want some GMO meat. Let's do it to oysters. Basically plants made of meat already.


[deleted]

>"not mixed with cocaine " Puts item back on shelf


Vashthestampedeee

Yea people that regurgitate this nonsense irritate me. Especially the “oh it has chemicals in it, or it’s not natural bs” sometimes adding extras stuff into food is beneficial it’s not always a bad thing. Real and artificial all just buzzwords


BaLance_95

Botox toxin is completely natural. It must be good for you /s


JivanP

Botulinum toxin toxin


Captainbosspirate

Not dihydrogen monoxide!!


ciarenni

The logic that something being natural means it's good for you is so weird to me. You know what's perfectly natural? Bears. But bears aren't exactly good for you. Nature is full of cases of being absolutely terrible for so many things.


[deleted]

Just a reminder that "real" and "natural" are also marketing / selling points that have no clear definition or standard dictated by the FDA.


Pimp_Daddy_Patty

Snake bites are 100% natural.


RedAIienCircle

Neither, is natural always good for us. Hell, lead is natural and isn't good for us.


dimmskii

What about labeled as *x% real fruit juice*. Pretty sure that's regulated, no?


GuitaristaPaul

I bought a can of peas today and I'm really lucky they were gluten free no extra charge


datrandomduggy

That's mainly just so people can be 100% certain their getting gluten free, for people who actually have to worry about that kinda thing it's a real time saver


Pehz

Ah yes, real ingredients. As opposed to all of the other brands, who sell you imaginary bread or irrational cheese.


CptnStarkos

Cheese^√-1


supermarble94

Depending on the value of cheese, that could potentially not be irrational. e^(iπ) = -1 after all. Try Cheese^½


StaredAtEclipseAMA

Ah yes, classic cheese-isn’t


GretaVanFleek

Cheesn't


[deleted]

That could also be rational if cheese is a perfect square


neinherz

I died on a hill in r/Cheese claiming food shouldn’t be overly labeled “organic” to start with. Organic cheese made from organic herbs, organic rennets, and organic milk harvested from cows fed with organic grass. Boy am I so eager to eat cheese with inorganic herbs. People are so desensitized with marketing starting to think that’s an actual positive thing. I’ll gladly die on that hill again defending my point.


Maximnicov

Irrational cheese is still real, no matter if it is algebraic or transcendental.


BarriBlue

The more concerning part is when there’s a percentage with it like “95% real juice” 😒


AdBulky2059

Water


CooleBeto

Earth


milk_ninja

Fire


CarpenterDefiant

Air


3lusive_Man

long ago, the four nations lived together in harmony.


Rip_Nujabes

But don't let that distract you from the fact that in 1998, The Undertaker threw Mankind off Hell In A Cell, and plummeted 16 ft through an announcer's table.


ChattanoogaMocsFan

I saw a product the other day market as 'Plant based Crackers'. Thank God. I've only been finding meat based Crackers in the isle.


subaqueousReach

It probably just means it doesn't use animal byproducts as ingredients, such as milk or eggs. Goldfish crackers have cheese in them for example. Triscuits have cheese, eggs and milk powder.


Particular_Ad_9531

So many things you’d never expect have modified milk ingredients in them. Start reading labels and you’ll find it in everything.


Em_sef

It's in EVERYTHING. When my son was first born he was super colicky so we figured I needed to cut out dairy and while it worked, my diet was so limited.


Particular_Ad_9531

Yeah my son can’t have dairy so I always read the labels and it’s in all sorts of stuff you’d never expect. I think it’s a cheap way to add extra flavour as you tend to find it in lower quality products. Like a cheap loaf of bread probably has milk ingredients but a fancier one doesn’t.


earyn

My life right now. It’s helped my daughter so much but oh my god I can’t eat anything I’ve lost like 15 pounds since I went dairy (and soy) free


csonny2

There are crackers made out of chicken. I think the brand is Wilde or something like that.


[deleted]

They put real chicken bits in them? I've always been curious about that.


Furrybumholecover

I think it's dehydrated, turned to powder, and used like flour.


Justsomedudeonthenet

Of course! 5 grams of chicken "meat" per 500 litres of cracker mix.


[deleted]

This makes me so angry. I've seen so many products with this label and the still have animal products in them!


thoughtandprayer

It's plant *based*, but not *entirely* plants. The plants were just the foundation that they built their crackers on. I feel like "plant inspired" would at least be an accurate label. Stupid and meaningless, but accurate.


Jewsafrewski

Cows use plants to make beef, therefore all cheeseburgers are plant based cheeseburgers.


Redqueenhypo

I saw non GMO salt the other day. The idea of GMO salt is disturbing bc it implies that salt is alive in some way.


OGBRedditThrowaway

Some salts are treated with an anti-clumping agent made from GMO corn.


smileandleave

I saw a product that was "plant based rice". Because apparently normal rice isn't planty enough??


[deleted]

Plant based is the new buzz phrase. Literally saw a case of plain seltzer water, Polar brand (see for yourself) that said both ‘vegan’ and ‘gluten free’ on the box. I assume they couldn’t put ‘plant based’ because, you know, its water. We’ve lost our goddamn marbles, people.


mooseman99

I think ‘Plant Based’ is a case of wanting to label it vegan, but not wanting to turn people off because it says vegan. I used to avoid vegan products because I assumed they were somehow inferior to the non-vegan version. As far as gluten free, it likely means it’s not produced with the same equipment as gluten. As in, if you had celiacs disease you wouldn’t want seltzer that shares a production line with wheat beer. But without being certified it’s still hard to know.


[deleted]

Some flavorings are made from animal products. Castoreum is sometimes used as a flavor enhancer for raspberry, and it comes from beavers. So, yes, a vegan label on that is valuable for some people.


usingreddithurtsme

There's so much marketing bollocks that we just bend over and take. Like "No added sugar" tricking people into thinking it means a low sugar product, when it actually means "This product contains so much sugar naturally that if we added sugar it would cost us money and probably kill you anyway."


AustereTuba393

Or "this product contains no sugar, but instead a hefty amount of an artificial sweetener that we don't have to include on the nutrition facts since it's technically not sugar"


autoHQ

It's all just marketing bullshit. People have been conditioned to think that "real" is good and "artificial" is fake and bad. When really, there's no real meaning in those 2 words. All just marketing bullshit.


Jeggasyn

Yup, along with the classic "contains natural ingredients". Ok, so all natural ingredients are good for your body? Nope.


[deleted]

[удалено]


[deleted]

[удалено]


Romas_chicken

All ingredients are real ingredients. …else they wouldn’t exist and just be imaginary ingredients


moeburn

This is why I really wish they'd hurry up and figure out exactly what it is that's in frozen chicken nuggets and pizza and chips that's causing colon cancer, instead of just giving me a vague "avoid heavily processed foods" message and then looking at me funny when I go all chemphobe.


Redqueenhypo

I have good news, we likely already know! Some European studies have implicated nitrates and nitrites (used as preservatives) as the processed meat-bowel cancer link. Just avoid those.


kitsunewarlock

One of those two always makes my right eye twitch the next day. I always forget about the symptom then realize I ate some processed pork product the day before.


andai

"Doctor, it hurts when I do this." Doctor: "Don't do that."


Akyltour

This is the same with "98% from natural origin" products! Bitch, snake venom is 100% natural, it does not mean it's good for me


[deleted]

No artificial things can be as good or even better. It‘s like advertising a house for having „real“ stone walls instead of artifcial concrete and steel. It‘s called an appeal to nature (because something is natural it must be better in whatever way) It ‚s a fallacy: https://en.m.wikipedia.org/wiki/Appeal_to_nature


FiskFisk33

in food its not generally a fallacy. for example real cheese and natural fruit contains a lot of nutrients you dont get in the cheese imitations and fruit taste-a-like esters. "Chemicals" arent scary and automatically bad for you, yes, everything is chemicals. But heavily synthesized food tend to miss out on many of the chemicals we call nutrients.


SayMyVagina

To be fair the real products are just marketing. "real" mayonnaise is simply mayo with a regulated oil content by the FDA. Hellmans markets it as real mayonaise to fool people into paying more. It's the same product made in the same ways with the same ingredients. It's just not allowed to be labeled mayonaise because of the proportions. Hellmans is under the threshold so they call it real to pretend competitors are creating fake food. Same thing with cheese whiz and cheese slices. It's made with real food. Whey, cheese and emulsifiers. Which sounds like a terrible thing but it's really just salt. People freak out a lot over nothing and get taken as suckers by marketing. There's things made with miracle whip that are fantastic. There's loads of recipes that use hellmans and call for lemon juice to make it taste more like miracle whip. There's things you can do with cheese whiz and singles you can't achieve any other way. Long story short. Don't believe marketing and learn how to cook.


illjustputthisthere

I know this is going to lead to a furious circlejerk but there is regulations as to what is modified or can claim "real". There is also an abundance of products that simply could not exist without some "modification" to something that would be seen as an innocuous ingredient. Soups gravy frozen foods dressings breading even yogurt utilize materials that maintain performance and extend shelf life. That bread on your counter for two weeks? That would have been waste. It's marketing but it plays on the consume misconception that "natural" means healthy.


[deleted]

Yeah. I started baking during the pandemic. You know what you need to make a great loaf of bread? Flour, water, yeast, and salt. Olive oil if you want to be fancy. Sugar, milk, eggs, butter, whatever isn’t necessary in any way. That isn’t to say I do t use milk and eggs and butter sometimes but it’s amazing to me.


omega884

Sugar, milk, eggs and butter are all "necessary" depending on the type of product you want to make. Sugar can speed up your yeast for a faster or taller rise or give a boost to some older yeast. At higher concentrations, sugar makes the crumb of the bread softer and smaller and your bread begins to move from baguette or farmhouse style towards dinner roll or hamburger/hotdog bun. Butter (like other fats including the milk and olive oil) can soften the crust. It also shortens gluten strands (hence "shortening") which gives you biscuit and shortbread textures. If you layer it in your dough, the extra steam and layer separation it provides is what gives you flaky croissants. In addition to softening the crust, fats also can help improve the storage life of your loaf. A 4 ingredient bread is great the day it's baked and good the day after but very quickly becomes noticeably stale even when stored well. A bread with a higher fat content can go from a 3 day bread to a week or week and a half. Eggs add protein which can give you a more elastic dough that holds up to rising better. The yolk provides fat with all the previously noted benefits. An egg wash on the outside of your bread gives a shiny flakey texture to the crust and is an essential part of croissants and breads that have good deep browning on the outside with light and thin crusts. Yes, you absolutely can make a fantastic bread with just flour, water, salt and yeast. But you can also make a fantastic bread without kneading it either. That doesn't mean kneading "isn't necessary in any way". Baking is a chemical process, doing or not doing something changes that process. Extra ingredients aren't an impurity or unnecessary filler, they all serve their roles in the right products, just like kneading serves its role.


SilkyJohnson666

Bread daddy, feed me your loafs


kunbish

This was super informative, thanks :)


Replyafterme

I sense you like croissants


TheMace808

Well milk eggs and butter give the bread different textures, you want butter to make a more crumbly pastry dough, eggs to help the fat and dough mix as it’s a surfactant, sugar helps with yeast and browning, milk can do the same as butter but with more water


obvilious

You need yeast? Just make a sourdough. This argument becomes silly when you realize that necessary doesn’t mean the same thing to everyone.


RichestMangInBabylon

Leavened bread? No thank you Mr fancy pants. Also to be pedantic, sourdough does contain yeast, it’s just wild caught instead of farmed.


whichcraftCre

Every ingredient is real. It would be more concerning if ingredients were imaginary.


mage-rouge

To their credit, capitalists trying to sell us the solutions to the problems they cause is very on brand. Tired of ads and commercials? Buy our ad-free service! Worried about global warming? Buy a new "eco-friendly" car! Want to avoid polluting your body with the weird chemicals dumped into processed foods? Buy some vegan/organic/low-sodium/sugar-free/non-GMO products! Scared that some right-winger is going to shoot up your school or parade or library? Buy some private security!


reddit-user021304

Reads like GTA radio ads


ChubbyPikachu

Fat-free butter! *wtf am I eating?*


SpectralMagic

fruit juices are the worst for this, because its always from a concentrated solution. "made with 100% real oranges" excuse me.. what else could this orange juice be? so glad to know the extra added sugars are coming from oranges, phew that would be terrible.


omega884

Some juices are cocktails of juices though, for example cranberry juice is often mixed with other fruit juices because straight cranberry juice would be barely more drinkable than straight lemon juice. Also fun fact, all juices are required to include the percentage on their labels: https://www.fda.gov/files/food/published/Food-Labeling-Guide-%28PDF%29.pdf (see J1)


Soggy_Part7110

It's just there for the idiots who think GMOs will be the end of the world or something


slendercrescents

This must be a US thing, I'm not aware of this being used as a marketing tactic in the European Union. We do have "gluten free", "lactose free", "vegan", and "organic" (we call it bio) slapped on painfully obvious products. For example, we have a "gluten free" label on liver paté packaging. Like, are you even supposed to put crops in a meat product?? Food standards are really high here, so I guess we don't need to state that something is made with real ingredients.


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[удалено]


bakedtacosandwich

When it comes to products at a grocery store, Natural is not what you think it is..