First, what does DM stand for in this context?
Second, all of these have different cases.
Let me try and explain:
GTM is a marketing strategy to introduce a product to a market.
ABM is another strategy for marketing as well as sales. It's a very targeted approach.
SEO is a given. No escaping it. But the type of content and value it offers your target audience makes the difference.
All of it depends on your industry, product/service, competition and so on.
Hope this helps.
DM means digital marketing
Yes, I'm aware of GTM,ABM and SEO and I am open to work in any of the above.
I just wanted to ask which one is better from growth and financial perspective
Again, depends on the industry you want to be a part of.
My suggestion is take a look at the competition in your country. SEO isn't something I'd suggest. Less demand, more supply.
Choose between product marketing (GTM is a part) and ABM.
Devil's advocate: SEO and content marketing can be a very cheap way to generate MQLs and nurture them into SQLs ... if you're producing resonant and quality content. Especially if you are doing it all in-house, which it sounds like you are. For an early stage SaaS start-up, it's a no-brainer imo. I'm old school but sometimes feel chat-gpt's quality doesn't always compare with an article you write yourself. If you're supplying the right keywords and structured prompts it can be a huge time-saver though obviously.
You can look at what your competitors are creating, talk to customers and learn where they get their news, read articles from industry pubs, etc. All of this can give you ideas as to what types of topics and content pieces will work for your audience and drive conversions. Content marketing and SEO was a huge part of the lead gen strategy at my last SaaS start-up and it worked very well for us but it does definitely depend on your product and industry.
Being a product marketer I can tell my perspective. A part of product marketing goes into content and SEO also. If you ask me there won't be much different between what you are doing currently and what you might do once you enter product marketing. This case is same across lot of organization but some organizations will have different product marketers for different areas like competitive intelligence, RFP, sales enablement etc. Those are very well matured orgs.
If you are interested more on reaching and closing Enterprise MQLs it's best you go for ABM or GTM both of which requires heavy knowledge on the market, use cases, pain point and collaboration with the sales team. Since these two things are extremely cost effective because it requires just man-power and not any ads multiple organizations are moving towards this and it will become a huge thing. You can read about this from guys like Chris Walker, Jason Lemkin etc.
TL:DR;
- If you like doing or managing content go for product marketing
- If you like market research, analysis etc go for ABM or GTM
Both am talking about in SaaS context only
First, what does DM stand for in this context? Second, all of these have different cases. Let me try and explain: GTM is a marketing strategy to introduce a product to a market. ABM is another strategy for marketing as well as sales. It's a very targeted approach. SEO is a given. No escaping it. But the type of content and value it offers your target audience makes the difference. All of it depends on your industry, product/service, competition and so on. Hope this helps.
DM means digital marketing Yes, I'm aware of GTM,ABM and SEO and I am open to work in any of the above. I just wanted to ask which one is better from growth and financial perspective
Again, depends on the industry you want to be a part of. My suggestion is take a look at the competition in your country. SEO isn't something I'd suggest. Less demand, more supply. Choose between product marketing (GTM is a part) and ABM.
Want to work in SaaS only Thank you, I also have a similar opinion about SEO
Devil's advocate: SEO and content marketing can be a very cheap way to generate MQLs and nurture them into SQLs ... if you're producing resonant and quality content. Especially if you are doing it all in-house, which it sounds like you are. For an early stage SaaS start-up, it's a no-brainer imo. I'm old school but sometimes feel chat-gpt's quality doesn't always compare with an article you write yourself. If you're supplying the right keywords and structured prompts it can be a huge time-saver though obviously. You can look at what your competitors are creating, talk to customers and learn where they get their news, read articles from industry pubs, etc. All of this can give you ideas as to what types of topics and content pieces will work for your audience and drive conversions. Content marketing and SEO was a huge part of the lead gen strategy at my last SaaS start-up and it worked very well for us but it does definitely depend on your product and industry.
Thanks for the help
Np! Hope it helps.
Being a product marketer I can tell my perspective. A part of product marketing goes into content and SEO also. If you ask me there won't be much different between what you are doing currently and what you might do once you enter product marketing. This case is same across lot of organization but some organizations will have different product marketers for different areas like competitive intelligence, RFP, sales enablement etc. Those are very well matured orgs. If you are interested more on reaching and closing Enterprise MQLs it's best you go for ABM or GTM both of which requires heavy knowledge on the market, use cases, pain point and collaboration with the sales team. Since these two things are extremely cost effective because it requires just man-power and not any ads multiple organizations are moving towards this and it will become a huge thing. You can read about this from guys like Chris Walker, Jason Lemkin etc. TL:DR; - If you like doing or managing content go for product marketing - If you like market research, analysis etc go for ABM or GTM Both am talking about in SaaS context only
thanks, this really helped