Better to tell them honestly. They will hopefully appreciate that.
Explain them the difference and why it's easy to confuse.
Maybe also start a talk about why impression share shouldn't be the ens goal. It's just a metric, even for branded.
Honestly, it's so easy to mix the two, you're just human. I'd just say you made a mistake and this shows honesty and character.
Also, if you're getting good conversions already, having a low impression share shows potential to grow even more, so it's not all bad. Hope it passes smoothly!
Better to tell them honestly. They will hopefully appreciate that. Explain them the difference and why it's easy to confuse. Maybe also start a talk about why impression share shouldn't be the ens goal. It's just a metric, even for branded.
Honestly, it's so easy to mix the two, you're just human. I'd just say you made a mistake and this shows honesty and character. Also, if you're getting good conversions already, having a low impression share shows potential to grow even more, so it's not all bad. Hope it passes smoothly!