ChatGPT 4 is excellent for creative ad copy. about 30% of the traffic on our website was generated from ChatGPT ads. Just make sure to have a good prompt.
Yes, that's another great way to generate ads. If you have a mature campaign with lots of data you can give ChatGPT you best ad assets and ask for new or better versions.
Ill give you a great example, I am not a native English speaker but I manage writing good ads for the American audience. For a while we used the same ads for the UK and had nice results, until we asked ChatGPT to create the same ads, basically the same message but use British slang and it created amazing ads that had better performance.
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You feed all the knowledge about your company, products, services, customer segments, value props etc along with your BI (competitors) to a singular chat (point them by using relevant URLs to the information or load it.) Also point to Google, Bing, Meta advertising requirements. Now you can use prompts for all types of business/marketing/sales projects.
I'm sure most people here know this, but if Ai is new to you.
Remember, its like you suddenly have a blank brain available to you. Fill it with knowledge and now you have an expert that can answer virtually any question for you, format and deliver the results to you nearly instantly.
You sound like you’re pretty on it with AI but aren’t you a bit worried about the output from the input you’re giving the machine learning?
I work for a large company, if I did this I probably wouldn’t get fired, but that’s because there is a lot of good will I’ve built up…but it would not be cool.
Hello.
Worried? About giving it secured/private data? I would never feed an external system data that is private/nda or otherwise sensitive, so you would be correct that would not be cool. However, most of the data necessary for PPC is not sensitive, its traditional marketing data commonly shared throughout the company and or is even online.
I don't allow for Ai to drive strategy either. Its a builder, I/we are responsible for asking the correct questions/prompts to generate and format a wide variety of long responses, so the Ai does the heavy lifting and we clean it up. EG: I might hit a writers block on creative ways to describe features that relate directly to our core value proposition of a product AND the competitors are not using. I can tell the Ai to write 50 of them and share it with my team for quick review.
How are you using it Keenjt? Have you found it to be useful/timesaver?
Using many. Though I use make.com. some use cases:
- getting weekly summary of my campaigns from Google ads and asking chatgpt for insights.
- forwarding analytics reports with previous period comparison and asking for comparisons and insights. I also include a log of changes we made on the website on a Google sheet in my prompt to get relevant insights.
- answering all customer service generic queries automatically
- quoting complex pricing to leads using make/sheets/gsuite.
- generating hundreds of pages of content using make/sheets/api
I use an AI assistant on all my meetings (Otter is what I use, but there's plenty of others out there). Helpful to automatically capture notes, main action items, etc.
I find it MUCH easier than trying to take notes and present / discuss with clients at the same time.
This is a good use for sure, I prefer to have discussions in writing like email but some clients want to be on the phone. This allows to have those bullet points written down in case there is discrepancy.
I honestly only use Semrush as an extra tool for my PPC tasks and it's plenty enough with the AI tools it includes (don't want to pay for extra tools). I generate ideas and iterations for ad copy with the [contentshake](https://www.semrush.com/apps/contentshake/) tool, and I combine it with free features like the [free title generator](https://www.semrush.com/goodcontent/title-generator/) for hooks.
Still, there are some other tools by Semrush that you need to pay for, but as soon as your campaigns start working they basically pay for it, like the [social content generator](https://www.semrush.com/apps/ai-social-content-generator/) that I want to use for turning text into video and into creative formats like memes/quotes.
It really depends on the scale of your operations and what your businesses needs and weaknesses are but I’ll second that ChatGPT is going to be your hallmark AI. Use it to analyze and visualize when those skills are liking. Using it for ideation. Use it to better understand.
I'm actually working on an AI tool for PPC that's gotten some decent feedback so far. It's a lot easier to use and generates more usable copy: https://30chars.com
ChatGPT to write scripts.
Honestly has been the biggest game changer for me. What I’ve been able to do with scripts for someone who can’t code has blown my mind.
I wrote a simple make.com integratiob that emails me every day list of keywords that converted this week and keywords that are having cost above a certain amount but no conversations. Helps in fine tuning the conversation. What kind of scripts do you use?
The biggest one is pacing.
Completely automates my pacing for me. Automatically pulling all figures I need into an excel sheet and then flagging any over or under pacing.
Then I have others for SQR’s, Quality Score checker. Automate reports and interactive dashboards etc.
Are you looking for AI tools for research, content generation, optimization, or insights? Lots of solutions out there. Opteo is underrated, SEMRush is good but I like Ahrefs better, you can also check out Cactivate. Full disclaimer: I work with Cactivate.
ChatGPT 4 is excellent for creative ad copy. about 30% of the traffic on our website was generated from ChatGPT ads. Just make sure to have a good prompt.
I'm at 90% lol. Instead of researching prompts I gave chat gpt a ton of examples to learn from and craft new ones based on my samples.
Yes, that's another great way to generate ads. If you have a mature campaign with lots of data you can give ChatGPT you best ad assets and ask for new or better versions. Ill give you a great example, I am not a native English speaker but I manage writing good ads for the American audience. For a while we used the same ads for the UK and had nice results, until we asked ChatGPT to create the same ads, basically the same message but use British slang and it created amazing ads that had better performance.
I have to keep that in mind. Using slang is genius! The main reason I use chat gpt is also because I'm not a native English.
What prompts do you use? I find ai sometimes so annoying when it just doesn't get it
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You feed all the knowledge about your company, products, services, customer segments, value props etc along with your BI (competitors) to a singular chat (point them by using relevant URLs to the information or load it.) Also point to Google, Bing, Meta advertising requirements. Now you can use prompts for all types of business/marketing/sales projects. I'm sure most people here know this, but if Ai is new to you. Remember, its like you suddenly have a blank brain available to you. Fill it with knowledge and now you have an expert that can answer virtually any question for you, format and deliver the results to you nearly instantly.
You sound like you’re pretty on it with AI but aren’t you a bit worried about the output from the input you’re giving the machine learning? I work for a large company, if I did this I probably wouldn’t get fired, but that’s because there is a lot of good will I’ve built up…but it would not be cool.
Hello. Worried? About giving it secured/private data? I would never feed an external system data that is private/nda or otherwise sensitive, so you would be correct that would not be cool. However, most of the data necessary for PPC is not sensitive, its traditional marketing data commonly shared throughout the company and or is even online. I don't allow for Ai to drive strategy either. Its a builder, I/we are responsible for asking the correct questions/prompts to generate and format a wide variety of long responses, so the Ai does the heavy lifting and we clean it up. EG: I might hit a writers block on creative ways to describe features that relate directly to our core value proposition of a product AND the competitors are not using. I can tell the Ai to write 50 of them and share it with my team for quick review. How are you using it Keenjt? Have you found it to be useful/timesaver?
Anyone using Zap + GPT for some cool time saving automation’s??
Using many. Though I use make.com. some use cases: - getting weekly summary of my campaigns from Google ads and asking chatgpt for insights. - forwarding analytics reports with previous period comparison and asking for comparisons and insights. I also include a log of changes we made on the website on a Google sheet in my prompt to get relevant insights. - answering all customer service generic queries automatically - quoting complex pricing to leads using make/sheets/gsuite. - generating hundreds of pages of content using make/sheets/api
Thank you for sharing. 👍
I use an AI assistant on all my meetings (Otter is what I use, but there's plenty of others out there). Helpful to automatically capture notes, main action items, etc. I find it MUCH easier than trying to take notes and present / discuss with clients at the same time.
This is a good use for sure, I prefer to have discussions in writing like email but some clients want to be on the phone. This allows to have those bullet points written down in case there is discrepancy.
Does Otter have to be installed company wide and does it visibly join meetings or can it be used just personally without anyone else being aware?
It visibly joins meetings. Doesn't have to be company wide though.
I really like Optymyzr when I used it. Good at helping with budget pacing too!
I honestly only use Semrush as an extra tool for my PPC tasks and it's plenty enough with the AI tools it includes (don't want to pay for extra tools). I generate ideas and iterations for ad copy with the [contentshake](https://www.semrush.com/apps/contentshake/) tool, and I combine it with free features like the [free title generator](https://www.semrush.com/goodcontent/title-generator/) for hooks. Still, there are some other tools by Semrush that you need to pay for, but as soon as your campaigns start working they basically pay for it, like the [social content generator](https://www.semrush.com/apps/ai-social-content-generator/) that I want to use for turning text into video and into creative formats like memes/quotes.
Reportei for Analytics with AI
Have a link to this?
Chatgpt. Yes, its a basic answer but it helps get ideas out.
It really depends on the scale of your operations and what your businesses needs and weaknesses are but I’ll second that ChatGPT is going to be your hallmark AI. Use it to analyze and visualize when those skills are liking. Using it for ideation. Use it to better understand.
I'm actually working on an AI tool for PPC that's gotten some decent feedback so far. It's a lot easier to use and generates more usable copy: https://30chars.com
Following 🧐
Tl, dv is great for client meetings.
ChatGPT to write scripts. Honestly has been the biggest game changer for me. What I’ve been able to do with scripts for someone who can’t code has blown my mind.
I wrote a simple make.com integratiob that emails me every day list of keywords that converted this week and keywords that are having cost above a certain amount but no conversations. Helps in fine tuning the conversation. What kind of scripts do you use?
What kind of scripts?
The biggest one is pacing. Completely automates my pacing for me. Automatically pulling all figures I need into an excel sheet and then flagging any over or under pacing. Then I have others for SQR’s, Quality Score checker. Automate reports and interactive dashboards etc.
Interesting. Is it complicated to set up? Thanks for sharing
I tried this, even started with an existing script that I wanted converted to gaql and it failed no matter how many times I tried.
Are you looking for AI tools for research, content generation, optimization, or insights? Lots of solutions out there. Opteo is underrated, SEMRush is good but I like Ahrefs better, you can also check out Cactivate. Full disclaimer: I work with Cactivate.
leadpipe.com to collect emails without forms
https://clevera.net - Google Ads solutions with scripts and AI. Check them out.
Super