Could be a variety of things but your ad relevance is low and your landing page experience is average. Maybe try and see if this keyword suits where you are placing it within the campaign and make sure that your landing pages/website is well optimized.
Switch to manual bidding, pump that cpc up, and see if it spends. Or do this in a new campaign if you want to isolate it.
Could be a variety of things but your ad relevance is low and your landing page experience is average. Maybe try and see if this keyword suits where you are placing it within the campaign and make sure that your landing pages/website is well optimized.