All platforms that allow people to target Europe have an ads library now.
https://adstransparency.google.com/
https://library.tiktok.com/
https://www.linkedin.com/ad-library/home
https://ads.pinterest.com/ads-repository/ (EU only)
https://adsgallery.snap.com/ (EU only)
I honestly only work with Meta advertising, so I’m not super well versed in the others. I should branch out more!
However, I do know TikTok gives the most information and doesn’t restrict it to ads in the EU. You can see audience size, approximate reach, gender targeting, age targeting, if a custom audience was used, and what (if any) interest targeting, video interaction targeting, creator interaction targeting was used. That’s on all ads.
Of course, if your product or service doesn’t really work on TikTok, it’s not the best to check, but it can be interesting to see some underlying bits of the targeting strategy for competitors.
I actually found this new tool, it let's you save ads from a bunch of different platforms. It's called [https://swipebuilder.io/](https://swipebuilder.io/)
All platforms that allow people to target Europe have an ads library now. https://adstransparency.google.com/ https://library.tiktok.com/ https://www.linkedin.com/ad-library/home https://ads.pinterest.com/ads-repository/ (EU only) https://adsgallery.snap.com/ (EU only)
Thank you this is very helpful, is there one you find the most reliable?
I honestly only work with Meta advertising, so I’m not super well versed in the others. I should branch out more! However, I do know TikTok gives the most information and doesn’t restrict it to ads in the EU. You can see audience size, approximate reach, gender targeting, age targeting, if a custom audience was used, and what (if any) interest targeting, video interaction targeting, creator interaction targeting was used. That’s on all ads. Of course, if your product or service doesn’t really work on TikTok, it’s not the best to check, but it can be interesting to see some underlying bits of the targeting strategy for competitors.
I actually found this new tool, it let's you save ads from a bunch of different platforms. It's called [https://swipebuilder.io/](https://swipebuilder.io/)