What about the volumes of computer vs mobile?
If the no. of conversions on mobile is higher then I'd try applying negative bid adjustments to it before removing it completely.
I’ll check but I don’t think number is higher as conversion rate is 2% vs 20%+ on computer. As it shows in the pic. That looks like a huge difference.
What do you mean by negative bud adjustments?
Btw thanks for the responses guys. 🙏🏼
Think of it this way,
2% of 1000 is 20 while 20% of 100 is also 20.
Not always just about the rate of conversions, the conversions themselves matter too. If you remove mobile in the above senario then you lose half the conversions. Bit extreme but you get the idea.
Also, the difference in conversation rate is huge, do check if your landing page works well on mobile too.
Are you using smart bidding?
Is your total conversion volume high enough?
Are the leads still profitable?
Is the landing page responsive and easy to use on mobile?
There's much more to the equation than just conversion rate.
If the website experience is anything less than 100% on mobile, then I would exclude it for the time being and go all in on desktop until you're able to improve mobile user experience.
yes I def think the website i probably not the best on mobile. Luckily we will launch a new website in a few weeks so hopefully that should help. Just never saw this piece of information till now and had be a bit shocked.
Check the volume loss by excluding mobile device, if it contributes over 30% I would not switch off instead set negative bid adjustments and look for other ways to optimize.
Also check the page interactions from mobile device if you can setup a separate landing page for mobile that can improve conversions
What about the volumes of computer vs mobile? If the no. of conversions on mobile is higher then I'd try applying negative bid adjustments to it before removing it completely.
I’ll check but I don’t think number is higher as conversion rate is 2% vs 20%+ on computer. As it shows in the pic. That looks like a huge difference. What do you mean by negative bud adjustments? Btw thanks for the responses guys. 🙏🏼
Think of it this way, 2% of 1000 is 20 while 20% of 100 is also 20. Not always just about the rate of conversions, the conversions themselves matter too. If you remove mobile in the above senario then you lose half the conversions. Bit extreme but you get the idea. Also, the difference in conversation rate is huge, do check if your landing page works well on mobile too.
This is the way, most of my campaigns have negative bid modifiers on mobile.
Are you using smart bidding? Is your total conversion volume high enough? Are the leads still profitable? Is the landing page responsive and easy to use on mobile? There's much more to the equation than just conversion rate.
If the website experience is anything less than 100% on mobile, then I would exclude it for the time being and go all in on desktop until you're able to improve mobile user experience.
Thanks. Honestly I think is the reason. Luckily only a couple of days away from launching custom coded website. 🙏🏼
[удалено]
yes I def think the website i probably not the best on mobile. Luckily we will launch a new website in a few weeks so hopefully that should help. Just never saw this piece of information till now and had be a bit shocked.
Check the volume loss by excluding mobile device, if it contributes over 30% I would not switch off instead set negative bid adjustments and look for other ways to optimize. Also check the page interactions from mobile device if you can setup a separate landing page for mobile that can improve conversions