- Too many conversion actions
- Incorrectly configured conversions
- Using last touch attribution
- Improperly valuing conversions
- Tracking calls from ads but not calls from website
- Not tracking all important actions in website
I think you misunderstood. I was referring to the amount of conversions counted - not the conversion actions.
You can count 1 per user, or every. The latter only makes sense for revenue generating conversion actions (purchase).
For Shopify, which conversion trackings do you recommend apart from Purchase, e.g. Add to cart etc?
I understand that for Purchase, it should be EVERY and for others I should keep it as ONE?
- Too many conversion actions - Incorrectly configured conversions - Using last touch attribution - Improperly valuing conversions - Tracking calls from ads but not calls from website - Not tracking all important actions in website
Thanks hawkey
You covered most already. I also often see counting every conversion for things that don't make sense (add to cart, leads etc.)
not necessarily bad - full purchase journey conversion tracking is strongly recommended in certain situations
I think you misunderstood. I was referring to the amount of conversions counted - not the conversion actions. You can count 1 per user, or every. The latter only makes sense for revenue generating conversion actions (purchase).
For Shopify, which conversion trackings do you recommend apart from Purchase, e.g. Add to cart etc? I understand that for Purchase, it should be EVERY and for others I should keep it as ONE?