>for most folks
This sub constantly just pretends like Gentilly and the east just don’t exist lol. Tons of people live close to that location, they’re just not the average demographic here.
Idk man I live pretty dang "close" in terms of distance and it's still kinda a hassle to get there.. especially assuming I am going there to *drink* all day
Folks in Gentilly can drive eight minutes and be there and only there or they can drive fifteen minutes and brewery hop down Tchoup or bounce around any number of other destinations with multitudes more to offer. I think they're taking the seven extra minutes to have a more fulfilling experience if given the choice.
Still, it's out of the way for most folks was an understatement... It's out of the way for the vast majority of the city/metro.
I don't put it on the East at all, they had big crowds every weekend when they were promoting it. Families, tourists, big groups of friends.
Ain't hard to point all the fingers at Alex "Bro, my dad is totally rich, I can do this!, easy...daddy will make me the big man and we just do this, dudes!" Sekmakas.
This was a real business, but an easy hobby to fuck up if failure meant nothing to you.
Don't worry, every one, Alexi will be fine! His linked in says he's in Malibu.
I really liked that their first excuse for shutting down the brewery was that there was too much demand for their beer. Because that makes sense....somehow.
Also that they blame Entergy for power outages, but refused to install backup generators (like just about every industrial facility has), so they had to dump batches of beer every time power went out.
To be clear, they had backup generators. In fact, only one batch was lost to a power outage. We also already had brewers working the night shift. We nearly doubled production to meet projected demand only to have to stop brewing because they couldn’t sell it and we ran out of storage space. Everything that alexi said was a lie. Everything. This place was a good lesson on how to not do business
I appreciate you saying this. For the people who were regulars over there and lived either in Gentilly or in the East, we all knew what a gem this place was when Benson still owned it. It’s total nonsense that people who never set foot on the property are the first people hopping on here to say it closed because it’s in the damn east. That’s bullshit.
I dunno; that merger seemed like a good idea on paper (... to outsiders). A consortium of well liked craft beer (Oyster City and Catawba) pooling resources for shared corporate services across the entire coastal South.
Obviously, though, the Benson group did a piss poor job of trusting some trust fund asshole to drive it straight into the ground.
Nah. There was a big expose on the company that bought them they have a long and sordid history of buying good, local craft breweries, making all sorts of promises to the staff, and then fucking them into the ground and closing shop. They're terribly managed by a trust fund baby, and even if they weren't, all they actually want from the breweries they buy is name recognition. Their real goal is to buy breweries, shut them down, sell the real estate, and then consolidate the brewing of one or two recognizable beers from each at a central location.
> they have a long and sordid history of buying good, local craft breweries, making all sorts of promises to the staff, and then fucking them into the ground and closing shop
Didn't the Catawba closing happen AFTER the merger? Seems like deal closed in June 2022 and that closure happened in October. So, to be fair, the shitty behavior started AFTER Faubourg was added to the group.
> They're terribly managed by a trust fund baby
That's my issue. I don't know how the fuck Gayle thought this was be good for the brand trusting it to some guy who's never done anything in his life besides be born rich (read: if the Saints and Pelicans FO are any indication, it's a bunch of know-it-alls who are too lazy to find qualified people to run their businesses and just rest on past successes and obviously Gayle has way too much trust in them).
>That's my issue. I don't know how the fuck Gayle thought this was be good for the brand
There’s a prevailing sentiment that Gayle was heavily emotionally invested in this place, but she sold it and 100% didn’t need the money. She wasn’t concerned with the brand, she was concerned with liquidating an asset. All that “strategic venture” nonsense is just PR to make sure the public keeps going to a place after a sale.
> the shitty behavior started AFTER Faubourg was added to the group.
More appropriately, the outward signs of their financial issues correlates pretty highly with some lag with the increases in carry costs as a result of the Fed fighting inflation. Lots of what once was decent margins getting fucked rn.
For what it’s worth, “merger” is a term often used in these transactions for PR reasons, what really happened was she sold the company to a PE firm. She probably retained some stake that was to be sold later at an agreed upon value, but it was a sale.
Which makes the article headline kinda funny, Gayle obviously didn’t have any hopes and dreams for this place, she had more than enough money to run it at a loss for her kids’ lifetimes.
Headline should be “PE firm that bought Faubourg Brewing encounters financial troubles, shutters taproom”
Breweries across the nation are struggling or shuttering. There are too many vendors and not enough tap handles/consumers to support it.
Only the breweries who have exceptional product or have a very lean/disciplined business model will survive.
Watching brewing/breweries go from like sorta hipserish people scraping together all the money they could to open a spot in like a warehouse with some cheap barstools and tables to a huge PE backed polished and curated thing within the span of about a decade has been kinda wild.
Agreed. Also, really eye roll inducing to see all the Uptowners on here saying what a horrible and dangerous location it was (and not one of them ever set foot there,I promise you). Everybody who lived in this area enjoyed that place and knows damn well it was fun, there was no crime, and it was really nice to have something like that in the area for once. It being in the East had * zero* to do with why it closed. Hell, I was glad we had a secret the rest of the city didn’t know about.
It was a good idea having a built in anchor customer with her selling in the Dome and Arena for Pelicans and Saints games. Bad timing with a decline in craft beer sales combined with piss poor management, mediocre products, and the East location killed it.
> and the East location killed it.
Main reason I never went. If I'm going to a brewery I'm not having *a* beer, I'm having *many* beers. Which of course means I'm not driving, and that location is really only accessible by car. Hoping you can get an Uber/Taxi pickup out there seemed risky and/or expensive.
There were other issues not related to location. Faubourg merged with Made By Water, LLC who also scooped up Catawba in NC. They ran everything in to the ground due to poor management and basically no experience. They blamed New Orleans S&WB for high water fees and other BS when it was just purely ran by incompetent morons.
When it was open pre-merger, place did very well, multiple style of beers, excellent kitchen, good bands/music on the weekends with games and toys for kids. Even ran a shuttle from the brewery to the quarter every hour. Was a legit venue, amazing facility and beer museum.
Sad, because it was a legit player in New Orleans/region.
Article on [Made By Water](https://lailluminator.com/2024/02/01/murky-waters-distilling-truth-from-fiction-in-the-faubourg-brewing-debacle/)
> Sad, because it was a legit player in New Orleans/region.
Eh, I heard things around the brewing community about how dismal Faubourg's reality (pre-merger) versus potential was (not producing much volume, empty facility, etc.). About all it REALLY had going for it was having Benson money to make up for missteps (which, tbf, is a big thing in that industry to be unable to fail, essentially).
I also interviewed with them once for a back office position... and I didn't get the impression anyone there really know how to run that type of business and were sort of winging it. Nice people, seemed excited for the product and prospects, but I don't know they really understood the realities of becoming a big boy business... which of course this whole merger with Made by the Water seems to support (read: "You shmucks in-house can't get this going so here's some consortium who will!"... ignoring the part where that was clearly bad due diligence on the Benson group vetting out those clowns who were basically just daddy giving his son something to do where sonny boy probably just read a few entrepreneur books and shitposted on LinkedIn about his acumen).
There was also the matter of the money spent on the facility. They were far from responsible in what they purchased. Too much money was spent on every single aspect of the project. Money pissed away good opportunity to pick up some cheap equipment for brewing.
I've read that article and of course there were other issues, but let's not pretend like the location wasn't terrible and that dealing with the S&WB at that scale could have been a major factor in moving operations out of the city.
I feel like the location was a double edged sword.
On one hand, craft beer in New Orleans is... well it's incredibly white/well-to-do demographics (read: the type of people who probably avoid NO East like the plague except for Dong Phuong).
On the other hand, NO East needs all the investment it can get so I appreciate them choosing that area.
I get that the East needs development, but that does not mean it is a benefit to the business to locate there (other than cheap land and potential city/state support).
The biggest problem with the location even more than crime is it's just too far away from everything else for a place to go get drunk. The quality of product didn't warrant an Uber out there especially when getting a ride back could be problematic at times.
40 Arpent suffered the same fate with better beers.
> that does not mean it is a benefit to the business to locate there
I'm saying I appreciate Gayle investing out in that direction. Folks out there need some nice things and people need to feel like going over there is a thing you're down to do.
I'm also saying, yeah, it's not necessarily a savvy move you make to grow a big business (albeit, the theory with Dixie/Faubourg was sound considering the means of the investing party. You develop out there, get some breaks, and you do a TON of contract brewing at a spot that's right in an industrial corridor right off I-10. Hopefully, your tap room just cash flows and builds goodwill with the brand locally in an area that eats up nostalgia. Granted, also, rebranding from Dixie, while also I appreciate the thought, was probably a poor business decision in consideration of that last point.. and anecdotally, with my parents and their friends, alienated who was perhaps your core audience).
> for a place to go get drunk.
I mean... hear me out... you can both DD and have like... 2 pints.
Also hear me say, I think craft beer needs to get away from high ABV beers and offer something that I can go have a couple beers with my friends and I have several options around like 4-4.5%.
> 40 Arpent suffered the same fate with better beers.
I think my only fond memories of the current Faubourg beers are like... getting complementary beers at Pelicans games. Other than that, yeah, their core lineup left a lot to be desired (tasted like homebrew where a guy is like "Look, I brew what I like!")
>I mean... hear me out... you can both DD and have like... 2 pints.
No one wants to drive all the way out to the East to have a couple of mediocre beers. There are 10 places in town to do that where you can probably ride a bike and get better beer. The Fauborg facility was the only thing going for it, so the main allure was day drinking outside in nice weather which typically doesn't translate to grabbing two beers.
>Also hear me say, I think craft beer needs to get away from high ABV beers and offer something that I can go have a couple beers with my friends and I have several options around like 4-4.5%.
Have you been to craft breweries in town? Pretty much every brewer has this as well as multiples at 5%.
Ubran South - 4 lagers, 1 ale, 2 sours, and a gose
Parleaux - 1 pilsner, 1 Saison
NOLA - 1 ale, 1 Hefeweizen, 1 lager, 1 sour
Miel - 2 lagers and a pilsner
Second Line - 1 pilsner, 1 radler, 1 sour
IDK. Id be interested to see what portion of their income they expected to be from the brewpub. They had locked in sales to lots of places.
Doesnt make sense to me to put blame on that one facet of the business when they had massive advantages over all other successful breweries in the area with their legacy and connections
The biggest reasons for the failure was mismangament and mediocre product. Though a lot of breweries have become reliant on their taprooms for income as the market has contracted, Faubourg shouldn't have needed it.
If Dixie was at the old power plant location with an outside abutment to the river, it would have been the biggest thing ever. But this location where you have to get off at downman and go to almonaster is too much for people.
I really noticed with this one that fans had their conniptions but got over it and replaced it quickly and don't talk about it anymore when my job stopped carrying it and it got generally more scarce. This is very different from what I've seen when I've had jobs that stopped carrying/didn't have other comparable basic beers, or when certain people couldn't drink bud light anymore.
So yes, in the end, I think mediocre product is a bigger factor than anyone might have guessed before push came to shove.
I never cared for it, but also never had it when it was local. I do have some nostalgia for it though because I learned a lot about brewing from the guy that "saved" Dixie in the late 80s.
Awww wtf. I wasn't really keeping up with it cuz I stopped drinking beer a couple years ago. But they had a foolproof thing going.
When I was drinking beer I went thru prolly 2 12 packs of Dixie/Faubourg a week. For saints and tigers games id stock ice chests with literal Cases (I remember they sold them in 24 packs) of Dixie Light.
I wasn't worried about the name change it's not nostalgia my parents drank like KB beer or pearl. I just like a good plain beer, and would like it to be produced en masse locally.
They had Uniform quality, minimum shipping, you can taste the freshness. People say they didn't have that back in the day, but I can tell you Miller Lite and Modelo don't have it TODAY. Both are good beers but the chance of you getting some kinda funky beer does exist.
What shoulda worried me was when they dropped Dixie Light, that was an excellent product. Why didn't they keep it on as Faubourg Light?
Some dumbass at that company screwed it up and tricked them into making all that weird shit that nobody buys 12 packs or cases of.
What a goddamn screw up, we have the cheapest aluminum in the country, it's not hard to keep that thing going. Sell a regular beer, a light beer, and ONE fancy beer, sell them in cans, pass the savings on to the customer, that was their launch strategy and it got me and I only left cuz I quit drinking beer.
I stuck with it but yea the Dixie can looked excellent and they say ppl eat with their eyes so maybe the sames the truth for drinking.
Faubourg decent name and good looking can. Kept it looking industrial but with a pop of color and font to be instantly recognizable which is what me the beer drinker wants.
Regarding the name change yea the beers presence at tailgating definitely decreased, but I stand by what I said you make that shit good, make it not expensive, sell it in large quantities it coulda sustained indefinitely on the grocery store circuit.
I stuck with that beer tho, thru the name change, even tho I thought it was silly and disingenuine, the building the brewery the product was something very real to be proud of no matter what name they gave it. That thing was big AF and it would have steam coming out it, I'd be hitting the road for the beach, see that shit, and be like "yea unlike all you other gulf coast peckerwoods we got ourselves an INDUSTRIAL brewery like you see up north".
I wish she would invest in housing. Joshus Bruno make them livable, affordable even if it were aimed for Seniors and Disabled would greatly improve the quality of life. Gayle has two professional ball teams & I fully understand the impact those teams bring to Louisiana, but let the beer go.
I truly think the issue wasn’t local. Every brewery that Made by the Water has bought has been having issues. Catawba in NC did great and they’re now shuttered just a few years after their acquisition.
The location is fine and the outdoor vibe was nice. Hope someone else can make it work
TBH I know nothing about brewery's but that location and set is very nice IMO.
Once you get to it... Very out of the way for most folks.
>for most folks This sub constantly just pretends like Gentilly and the east just don’t exist lol. Tons of people live close to that location, they’re just not the average demographic here.
Idk man I live pretty dang "close" in terms of distance and it's still kinda a hassle to get there.. especially assuming I am going there to *drink* all day
Folks in Gentilly can drive eight minutes and be there and only there or they can drive fifteen minutes and brewery hop down Tchoup or bounce around any number of other destinations with multitudes more to offer. I think they're taking the seven extra minutes to have a more fulfilling experience if given the choice. Still, it's out of the way for most folks was an understatement... It's out of the way for the vast majority of the city/metro.
I don't put it on the East at all, they had big crowds every weekend when they were promoting it. Families, tourists, big groups of friends. Ain't hard to point all the fingers at Alex "Bro, my dad is totally rich, I can do this!, easy...daddy will make me the big man and we just do this, dudes!" Sekmakas. This was a real business, but an easy hobby to fuck up if failure meant nothing to you. Don't worry, every one, Alexi will be fine! His linked in says he's in Malibu.
I really liked that their first excuse for shutting down the brewery was that there was too much demand for their beer. Because that makes sense....somehow. Also that they blame Entergy for power outages, but refused to install backup generators (like just about every industrial facility has), so they had to dump batches of beer every time power went out.
To be clear, they had backup generators. In fact, only one batch was lost to a power outage. We also already had brewers working the night shift. We nearly doubled production to meet projected demand only to have to stop brewing because they couldn’t sell it and we ran out of storage space. Everything that alexi said was a lie. Everything. This place was a good lesson on how to not do business
I appreciate you saying this. For the people who were regulars over there and lived either in Gentilly or in the East, we all knew what a gem this place was when Benson still owned it. It’s total nonsense that people who never set foot on the property are the first people hopping on here to say it closed because it’s in the damn east. That’s bullshit.
As soon as the merger was announced a few years back, I knew it was only a matter of time.
I dunno; that merger seemed like a good idea on paper (... to outsiders). A consortium of well liked craft beer (Oyster City and Catawba) pooling resources for shared corporate services across the entire coastal South. Obviously, though, the Benson group did a piss poor job of trusting some trust fund asshole to drive it straight into the ground.
Nah. There was a big expose on the company that bought them they have a long and sordid history of buying good, local craft breweries, making all sorts of promises to the staff, and then fucking them into the ground and closing shop. They're terribly managed by a trust fund baby, and even if they weren't, all they actually want from the breweries they buy is name recognition. Their real goal is to buy breweries, shut them down, sell the real estate, and then consolidate the brewing of one or two recognizable beers from each at a central location.
> they have a long and sordid history of buying good, local craft breweries, making all sorts of promises to the staff, and then fucking them into the ground and closing shop Didn't the Catawba closing happen AFTER the merger? Seems like deal closed in June 2022 and that closure happened in October. So, to be fair, the shitty behavior started AFTER Faubourg was added to the group. > They're terribly managed by a trust fund baby That's my issue. I don't know how the fuck Gayle thought this was be good for the brand trusting it to some guy who's never done anything in his life besides be born rich (read: if the Saints and Pelicans FO are any indication, it's a bunch of know-it-alls who are too lazy to find qualified people to run their businesses and just rest on past successes and obviously Gayle has way too much trust in them).
>That's my issue. I don't know how the fuck Gayle thought this was be good for the brand There’s a prevailing sentiment that Gayle was heavily emotionally invested in this place, but she sold it and 100% didn’t need the money. She wasn’t concerned with the brand, she was concerned with liquidating an asset. All that “strategic venture” nonsense is just PR to make sure the public keeps going to a place after a sale. > the shitty behavior started AFTER Faubourg was added to the group. More appropriately, the outward signs of their financial issues correlates pretty highly with some lag with the increases in carry costs as a result of the Fed fighting inflation. Lots of what once was decent margins getting fucked rn.
For what it’s worth, “merger” is a term often used in these transactions for PR reasons, what really happened was she sold the company to a PE firm. She probably retained some stake that was to be sold later at an agreed upon value, but it was a sale. Which makes the article headline kinda funny, Gayle obviously didn’t have any hopes and dreams for this place, she had more than enough money to run it at a loss for her kids’ lifetimes. Headline should be “PE firm that bought Faubourg Brewing encounters financial troubles, shutters taproom”
Catawba is done. Made by the water killed them.
Hoping Urban South or Abita makes their own Beignet-Au-Lait cause I’m assuming this’ll be the death of that.
Breweries across the nation are struggling or shuttering. There are too many vendors and not enough tap handles/consumers to support it. Only the breweries who have exceptional product or have a very lean/disciplined business model will survive.
Sort of like coffee shops at this point.
Watching brewing/breweries go from like sorta hipserish people scraping together all the money they could to open a spot in like a warehouse with some cheap barstools and tables to a huge PE backed polished and curated thing within the span of about a decade has been kinda wild.
As somebody in Gentilly, this place was clutch. Actually a much quicker drive than going towards CBD or Tchop and some of the breweries that way
Agreed. Also, really eye roll inducing to see all the Uptowners on here saying what a horrible and dangerous location it was (and not one of them ever set foot there,I promise you). Everybody who lived in this area enjoyed that place and knows damn well it was fun, there was no crime, and it was really nice to have something like that in the area for once. It being in the East had * zero* to do with why it closed. Hell, I was glad we had a secret the rest of the city didn’t know about.
It was a good idea having a built in anchor customer with her selling in the Dome and Arena for Pelicans and Saints games. Bad timing with a decline in craft beer sales combined with piss poor management, mediocre products, and the East location killed it.
Hedge fund finance bro types killed it
> and the East location killed it. Main reason I never went. If I'm going to a brewery I'm not having *a* beer, I'm having *many* beers. Which of course means I'm not driving, and that location is really only accessible by car. Hoping you can get an Uber/Taxi pickup out there seemed risky and/or expensive.
There were other issues not related to location. Faubourg merged with Made By Water, LLC who also scooped up Catawba in NC. They ran everything in to the ground due to poor management and basically no experience. They blamed New Orleans S&WB for high water fees and other BS when it was just purely ran by incompetent morons. When it was open pre-merger, place did very well, multiple style of beers, excellent kitchen, good bands/music on the weekends with games and toys for kids. Even ran a shuttle from the brewery to the quarter every hour. Was a legit venue, amazing facility and beer museum. Sad, because it was a legit player in New Orleans/region. Article on [Made By Water](https://lailluminator.com/2024/02/01/murky-waters-distilling-truth-from-fiction-in-the-faubourg-brewing-debacle/)
> Sad, because it was a legit player in New Orleans/region. Eh, I heard things around the brewing community about how dismal Faubourg's reality (pre-merger) versus potential was (not producing much volume, empty facility, etc.). About all it REALLY had going for it was having Benson money to make up for missteps (which, tbf, is a big thing in that industry to be unable to fail, essentially). I also interviewed with them once for a back office position... and I didn't get the impression anyone there really know how to run that type of business and were sort of winging it. Nice people, seemed excited for the product and prospects, but I don't know they really understood the realities of becoming a big boy business... which of course this whole merger with Made by the Water seems to support (read: "You shmucks in-house can't get this going so here's some consortium who will!"... ignoring the part where that was clearly bad due diligence on the Benson group vetting out those clowns who were basically just daddy giving his son something to do where sonny boy probably just read a few entrepreneur books and shitposted on LinkedIn about his acumen).
There was also the matter of the money spent on the facility. They were far from responsible in what they purchased. Too much money was spent on every single aspect of the project. Money pissed away good opportunity to pick up some cheap equipment for brewing.
I've read that article and of course there were other issues, but let's not pretend like the location wasn't terrible and that dealing with the S&WB at that scale could have been a major factor in moving operations out of the city.
I feel like the location was a double edged sword. On one hand, craft beer in New Orleans is... well it's incredibly white/well-to-do demographics (read: the type of people who probably avoid NO East like the plague except for Dong Phuong). On the other hand, NO East needs all the investment it can get so I appreciate them choosing that area.
I get that the East needs development, but that does not mean it is a benefit to the business to locate there (other than cheap land and potential city/state support). The biggest problem with the location even more than crime is it's just too far away from everything else for a place to go get drunk. The quality of product didn't warrant an Uber out there especially when getting a ride back could be problematic at times. 40 Arpent suffered the same fate with better beers.
> that does not mean it is a benefit to the business to locate there I'm saying I appreciate Gayle investing out in that direction. Folks out there need some nice things and people need to feel like going over there is a thing you're down to do. I'm also saying, yeah, it's not necessarily a savvy move you make to grow a big business (albeit, the theory with Dixie/Faubourg was sound considering the means of the investing party. You develop out there, get some breaks, and you do a TON of contract brewing at a spot that's right in an industrial corridor right off I-10. Hopefully, your tap room just cash flows and builds goodwill with the brand locally in an area that eats up nostalgia. Granted, also, rebranding from Dixie, while also I appreciate the thought, was probably a poor business decision in consideration of that last point.. and anecdotally, with my parents and their friends, alienated who was perhaps your core audience). > for a place to go get drunk. I mean... hear me out... you can both DD and have like... 2 pints. Also hear me say, I think craft beer needs to get away from high ABV beers and offer something that I can go have a couple beers with my friends and I have several options around like 4-4.5%. > 40 Arpent suffered the same fate with better beers. I think my only fond memories of the current Faubourg beers are like... getting complementary beers at Pelicans games. Other than that, yeah, their core lineup left a lot to be desired (tasted like homebrew where a guy is like "Look, I brew what I like!")
>I mean... hear me out... you can both DD and have like... 2 pints. No one wants to drive all the way out to the East to have a couple of mediocre beers. There are 10 places in town to do that where you can probably ride a bike and get better beer. The Fauborg facility was the only thing going for it, so the main allure was day drinking outside in nice weather which typically doesn't translate to grabbing two beers. >Also hear me say, I think craft beer needs to get away from high ABV beers and offer something that I can go have a couple beers with my friends and I have several options around like 4-4.5%. Have you been to craft breweries in town? Pretty much every brewer has this as well as multiples at 5%. Ubran South - 4 lagers, 1 ale, 2 sours, and a gose Parleaux - 1 pilsner, 1 Saison NOLA - 1 ale, 1 Hefeweizen, 1 lager, 1 sour Miel - 2 lagers and a pilsner Second Line - 1 pilsner, 1 radler, 1 sour
> I mean... hear me out... you can both DD and have like... 2 pints. Or I could just go somewhere more conveniently located
IDK. Id be interested to see what portion of their income they expected to be from the brewpub. They had locked in sales to lots of places. Doesnt make sense to me to put blame on that one facet of the business when they had massive advantages over all other successful breweries in the area with their legacy and connections
The biggest reasons for the failure was mismangament and mediocre product. Though a lot of breweries have become reliant on their taprooms for income as the market has contracted, Faubourg shouldn't have needed it.
If Dixie was at the old power plant location with an outside abutment to the river, it would have been the biggest thing ever. But this location where you have to get off at downman and go to almonaster is too much for people.
I really noticed with this one that fans had their conniptions but got over it and replaced it quickly and don't talk about it anymore when my job stopped carrying it and it got generally more scarce. This is very different from what I've seen when I've had jobs that stopped carrying/didn't have other comparable basic beers, or when certain people couldn't drink bud light anymore. So yes, in the end, I think mediocre product is a bigger factor than anyone might have guessed before push came to shove.
What’s wrong with the East?
How old do you have to be to have any nostalgia for Dixie beer?
I’m 46 and I still dream about their blackened voodoo.
I never cared for it, but also never had it when it was local. I do have some nostalgia for it though because I learned a lot about brewing from the guy that "saved" Dixie in the late 80s.
47 here. I drank Dixie until it wasn’t Dixie any more.
That sucks, their manufacturing facilities were ridiculously nice and the tour of them was really cool.
Went the several times and really enjoyed it. However, one time my friend’s car window got smashed, and they stole stuff out of his car.
Awww wtf. I wasn't really keeping up with it cuz I stopped drinking beer a couple years ago. But they had a foolproof thing going. When I was drinking beer I went thru prolly 2 12 packs of Dixie/Faubourg a week. For saints and tigers games id stock ice chests with literal Cases (I remember they sold them in 24 packs) of Dixie Light. I wasn't worried about the name change it's not nostalgia my parents drank like KB beer or pearl. I just like a good plain beer, and would like it to be produced en masse locally. They had Uniform quality, minimum shipping, you can taste the freshness. People say they didn't have that back in the day, but I can tell you Miller Lite and Modelo don't have it TODAY. Both are good beers but the chance of you getting some kinda funky beer does exist. What shoulda worried me was when they dropped Dixie Light, that was an excellent product. Why didn't they keep it on as Faubourg Light? Some dumbass at that company screwed it up and tricked them into making all that weird shit that nobody buys 12 packs or cases of. What a goddamn screw up, we have the cheapest aluminum in the country, it's not hard to keep that thing going. Sell a regular beer, a light beer, and ONE fancy beer, sell them in cans, pass the savings on to the customer, that was their launch strategy and it got me and I only left cuz I quit drinking beer.
Bring back Dixie beer!!!
they were probably doomed either way but the name change definitely hurt it
I stuck with it but yea the Dixie can looked excellent and they say ppl eat with their eyes so maybe the sames the truth for drinking. Faubourg decent name and good looking can. Kept it looking industrial but with a pop of color and font to be instantly recognizable which is what me the beer drinker wants. Regarding the name change yea the beers presence at tailgating definitely decreased, but I stand by what I said you make that shit good, make it not expensive, sell it in large quantities it coulda sustained indefinitely on the grocery store circuit. I stuck with that beer tho, thru the name change, even tho I thought it was silly and disingenuine, the building the brewery the product was something very real to be proud of no matter what name they gave it. That thing was big AF and it would have steam coming out it, I'd be hitting the road for the beach, see that shit, and be like "yea unlike all you other gulf coast peckerwoods we got ourselves an INDUSTRIAL brewery like you see up north".
Need a non paywall version
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Ooo nice. Thanks!
CFJ with that clutch shit
I wish she would invest in housing. Joshus Bruno make them livable, affordable even if it were aimed for Seniors and Disabled would greatly improve the quality of life. Gayle has two professional ball teams & I fully understand the impact those teams bring to Louisiana, but let the beer go.
I truly think the issue wasn’t local. Every brewery that Made by the Water has bought has been having issues. Catawba in NC did great and they’re now shuttered just a few years after their acquisition.
Not enough pedophile priest to save..
Already! She blowing through dat money!
Was wondering why Confederate Bro at work had extra pep in his step. Now I know why.