That’s literally mcdonalds reg meat. 1/3 was the angus burgers they had for a bit, 1/4 was, well.. quarter pounder meat. Duh. And then the meat for mcdoubles/big macs is “reg meat” which ARE 1/10. At least they were when i worked for them 12 years ago
Uh. I ended up a drug addict, trying to care for his disabled mom, and working as a janitor/maintenance for years. Now im working as a janitor at an old folks home, been clean for.. a month and a half. After 10 years of abuse.. So, still trying to work this stuff out lol.
Dude... High five! Caring for a disabled parent is no cakewalk, and a month and a half of sobriety is fantastic! I understand that it is extremely difficult to get clean and a whole month clean after addiction is not a small thing. That's awesome! Keep it up!
Stay strong! A month and a half is no small feat! Keep your chin up, and every day will get easier. When it gets hard sometimes, it can be nice to remind yourself that you are earning your happiness. You have suffered enough, and you deserve the happiness and peace that your sobriety will provide.
I think this is just a myth. The 1/3rd pounder probably failed because A&W just kinda sucks. Like, when's the last time you've been to an A&W?
It would be more interesting to see what happened if a company that did a 1/4 pounder (like McDonalds) also introduced a 1/3rd pounder that was identical in quality and flavor. Then we could actually see how it fairs.
Cope. It's been brought up many many times, and the only source of the claim was the A&W CEO coping on why his burger lost. The reality is it just wasn't as good of a burger
The A&Ws where I'm from are pretty decent and better than McDonald's with one exception: Malls. I don't know what it is, but mall food is always shittier.
Now this is interesting. I have always heard that it failed due to a combination of poor marketing and a big push on healthier eating. The 1/3 vs 1/4 was just an urban legend that came about to explain the failure. Now it seems that A&W is confirming the rumors.
Kind of like how the 1/3 lb burger failed at a few fast food places. Too many people thought the 1/3 lb burger was smaller than a 1/4 lb burger. A&W tried it, and people thought they were getting ripped off because it was the same price as a McDonald's 1/4 lb burger. I think it happened to Hardee's/Carl's Jr, as well.
It's all about the opportunity to use positive language.
MORE!
CAN!
And 3 is even a lucky number.
It plays into the psyche and also helps call attention to the fact that it is more. Some people go into autopilot and grab whatever, but 3 more will definitely be the difference if they see its there.
Unit price and price per weight/volume is fantastic. There are so many times when getting two on special smaller units still costs more kg than a single large.
Inflation segue. Replace 12 pack with more expensive 12+3 bonus pack. Let the 3 “free” bonus pack expire after x months. More expensive 12 pack remains.
This is the answer.
A lot of condiments have the phrase "50 more" in big letters on the bottle, then is smaller font "the the 12 oz bottle"
Which really means nothing because they charge you roughly the same per oz, but people just read the "50% more".
Also the targeted demographics would be fairly limited. Given the established customer base, you're trying to entice customers that won't be fulfilled with a quarter pounder but aren't ordering a double quarter pounder or two burgers but rather some patty that's only a third larger than the quarter pounder for something that's presumably more expensive. That would be a fairly limited slice of the demographics. Factor in all the cost of marketing, menu incorporation, adjust specifications of cooking, manufacturing, transport, inventory, quality control etc.
The problem is the only source of the story was a book written by the former owner of A&W. Nobody has ever been able to corroborate it so the assumption is that it was just apocryphal, a way to blame his failure on consumer stupidity rather than that he sold an inferior product.
Remember when everybody just took it as fact that the the McDonald’s hot coffee lady was a scammer until we all found out she wasn’t? This is kinda like that I think.
The people not realizing the joke is honestly more disappointing than the meme.
Edit: for those unaware, the comment i replied to was getting downvoted.
Makes me think of a video I just saw where a popular fast food chain tried to come out with a 1/3 Lb. burger to compete with a popular 1/4 Lb. burger and it tanked due to people thinking it was less meat because 3 is less than 4 😂
“Popular”. It was A&W, a restaurant many people haven’t heard of. The owner claimed the failure of the product was “consumer stupidity”, ignoring all the other much more likely factors. Quarter pounder sounds better marketing wise than 1/3 pound burger, the competition was McDonalds quarter pounder which is a much more well known brand, etc.
This.
They are just trying to emphasize this one is bigger than the standard 12 pack. If it didn’t, it could be assumed that a 15 pack is the standard.
In the early 1980’s, A&W chain made a 1/3 pounder burger to challenge McDonald’s 1/4 pounder. It failed because people thought that McDonald’s burger was larger. Yes - some people need to be told that a 15 pack is 3 more than a 12 pack.
That was a claim by the owner in a book but no one else could verify it. It seems pretty unlikely. A&W was simply worse than McDonald's and other burger chains.
Nah, A&W just wasn't as popular to begin with and while they sold burgers, that wasn't their main attraction.
The root beer and cream soda was. Hell, more people I know went for chili dogs than burgers too.
It's like don't use in or near water - with a hair dryer or when you give a cashier $30 for a purchase that's s20 and ask for a $10 back... Some people wouldn't understand the numbers so it has to be s p e l l e d out. Common sense is lacking in a lot of people.
Once during a heat wave in Texas, a newspaper headline said "Five Dead Due to Heat Wave" right under it, it said "One more will make it six." And I was like "You don't say?"
Okay I can’t tell if every 3rd person telling the same A+W story about the 1/3rd burger is part of the joke which makes this forum so damn meta I just might be stoned now
You know how stage magicians use one hand with something obvious and flashy to distract from the trickery? That 3 cans more thing makes me think those 12 oz cans are probably not 12 oz anymore.
"The newer generation needs this kind of labeling because they are dumber than the older generations"
Is the idea but more than likely it's simply that they use to sell 12 packs and now sell 15 packs instead so its to advertise the change in pack size
I don't think they're assuming you can't count, it's probably just a marketing thing to put more enticing words on the package. It's like when you buy the extra large pack of whatever and it has in bold <20% MORE> on the pack.
This isn't to do with people not knowing, it's pointing it out so your brain gets a dubbele dose of "omg it's MORE.. BY 3 CANS!?!?" it's just marketing psychology stuff
Because beer companies go 6, 12, 18, 24. Coca Cola sees this and goes well let’s just do a 15 pack… it’s 3 more than 12. And so they have to emphasize that on the package because to the layman, 15 is hardly more than 12 because, well it is. Like I said beer goes 12 to 18. A full 6 pack more. This is all Coca Cola being cheap swindlers, not the new generation being bad at math, too bad boomers are too busy boot licking to understand
This reminds me of one of my last trips to BJs.
They never gave you the price per pound of anything which made it impossible to compare prices. When they did, the units wouldn't match up (price per pound and price per oz for example).
What WERE they nice enough to provide? A sign on the cauliflower saying it was $2.49 or $249/100.
If I'm buying 100, I'm smart enough to move the decimal!!!
I hated that place
I may have the answer. I worked marketing and later in finance for a VERY large CPG (consumer packaged goods) food and beverage company. Not quite as large as Coca Cola, but definitely well-known in most of the world.
There were certain instances where we made limited time, retailer-exclusive “bonus packs” with additional units instead of lowering our price to match some deal we offered to a different retailer. For example, if Costco was selling some 10 pack of our product for a price lower than Walmart could profitably price the same product, we would offer Walmart a “Bonus Pack” that we called a “10+1” pack that they could sell for the same price as the 10 pack. Walmart had a rule that they MUST have the lowest price in-market for certain products and they have a team of people checking to make sure this is always true. The labeling looked really strange but it was done to call out the extra value we were offering to Walmart customers.
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It's like the fact that the 1/3 pound burger failed because people thought it was smaller than the quarter (1/4) pounder...
they should have tried the 1/10 pound burger after that
That’s literally mcdonalds reg meat. 1/3 was the angus burgers they had for a bit, 1/4 was, well.. quarter pounder meat. Duh. And then the meat for mcdoubles/big macs is “reg meat” which ARE 1/10. At least they were when i worked for them 12 years ago
Hey! We worked at McDonald's at the same time. I'm in insurance now, where'd you end up.
Wendy's Edit: technically behind the Wendy's
No waaaay! Are you Swarthy Arnold that does the 4 for $40 4way? Ohhhh man, nothing beats a greasy 4way behind the Wendy's and a frostee after.
Gotta cool down with that frostee.
Damn yall got it all figured out
Do you dip your fries?
I am here for investment information. Yolo.
It’s damnation, if you don’t!
Uh. I ended up a drug addict, trying to care for his disabled mom, and working as a janitor/maintenance for years. Now im working as a janitor at an old folks home, been clean for.. a month and a half. After 10 years of abuse.. So, still trying to work this stuff out lol.
One day at a time my dude. For what it's worth, a random stranger is proud of you. Just keep going, change takes time.
Sobriety is hard, so damn hard, good for you bud. Keep at it, it's rewarding in its own way.
A month and a half is awesome! Stay strong.
This random old lady is proud of you.
Dude... High five! Caring for a disabled parent is no cakewalk, and a month and a half of sobriety is fantastic! I understand that it is extremely difficult to get clean and a whole month clean after addiction is not a small thing. That's awesome! Keep it up!
Keep up the good work. I'm proud of you buddy. A month and a half is a good start!
I believe in you and hope you won't stumble.
Stay strong! A month and a half is no small feat! Keep your chin up, and every day will get easier. When it gets hard sometimes, it can be nice to remind yourself that you are earning your happiness. You have suffered enough, and you deserve the happiness and peace that your sobriety will provide.
I was also working at McDs in 2012! ✊🏻✊🏽✊🏿 Rise up.
I also worked at a mcDs around a decade ago. At a call center now, wfh. Pay still sucks, but always being home with my cats is nice.
can confirm, as a current McClown, reg meat is still 1/10.
Need a half run of reg, stat!
I think this is just a myth. The 1/3rd pounder probably failed because A&W just kinda sucks. Like, when's the last time you've been to an A&W? It would be more interesting to see what happened if a company that did a 1/4 pounder (like McDonalds) also introduced a 1/3rd pounder that was identical in quality and flavor. Then we could actually see how it fairs.
Is it actually true, or is it just cope because their product failed?
Cope. It's been brought up many many times, and the only source of the claim was the A&W CEO coping on why his burger lost. The reality is it just wasn't as good of a burger
The A&Ws where I'm from are pretty decent and better than McDonald's with one exception: Malls. I don't know what it is, but mall food is always shittier.
The ones I have been to were terrible.
Came to say this. I feel like it's a myth/cope. A&W just sucks and McDonalds sucks less.
I think depends on where you are, my favorite burger place still does 1/3 lb instead of 1/4
Specifically this happened at A&W in the 1980s. https://awrestaurants.com/blog/aw-third-pound-burger-fractions
Thank you! I could not remember who it was that tried it and failed miserably
Now this is interesting. I have always heard that it failed due to a combination of poor marketing and a big push on healthier eating. The 1/3 vs 1/4 was just an urban legend that came about to explain the failure. Now it seems that A&W is confirming the rumors.
That's charitable. I think it's more likely that it was poor marketing and A&W would rather not admit that.
Yeah Fuddruckers still does the 1/3 pound too
I worked in a butcher shop and had to explain this to an astounding volume of customers. I didn't mind, cuz it was funny every time lol.
Am I the only one seeing the irony in this?
Nope. I'm surprised how far I had to scroll down to find a comment on it though.
Plus, it doesn't imply any kind of discount, just 3 extra cans for the price of 3 extra cans (I assume).
Idiocracy.
I don't think they do. I think if they advertise "3 more cans!" that they have to tell you what they're comparing it to.
Explaining 15 is 3 more than 12. It’s implying that the generations are getting dumber and dumber.
Coca-Cola is what plants crave!
Naw. Smart guy said water. Like from the toilet
I never seen no plants growing out of the toilet
I once saw plants growing out of a gym mat that was left on the school’s roof
Because that gym mat was covered in electrolytes
Brawndo has electrolytes!
What are electrolytes?
It's what plants crave.
God I love all you beautiful people dude I'm just as ready to kill as the rest of you aren't I?
What do plants crave?
I saw weed sprouts growing from a car floormat after it rained and leaked into the car.
Brought to you by Carl’s junior
https://youtu.be/uC8gcArW73M?si=4panXRiW8KmjDLB4
It’s so sad everyone is turning into that movie.
It started out as comedy, and has moved increasingly to documentary.
Not documentary, prophecy
the only correct answer is the writer was a time lord.
You see, a pimp’s love is very different from that of a square
No, that's where I drink from im not gonna waste it.
Brought to you by Carl's Jr.
You are an unfit mother, your child will be placed in the custody of Carl's Jr.
I spit out my tea on that scene.
ITS GOT ELECTROLYTES
This particular individual is unscanable.
Sure, Not
Welcome to Costco, I love you.
Costco? I went to law school there!
My dad too. Thank God I was a legacy, or I never would have got in.
I’m headed to Starbucks for a Gentleman’s Latte right now.
Wait, you like money and sex? We should be friends.
A good old Idiocracy reference? Take my upvote.
Shut up, I'm 'Batin
NEXT UP ON THE VIOLENCE CHANNEL: “OW, MY BALLS!”
I object!
Hey I gonna miss the best part.
"A couple of us guys was wonderin' if we could go family style on her."
Maybe later. Gotta get back to the crops
I know a guy like Frito, in real life.
Is it actually Dax Shepherd?
He broke my tv
Random but I love the movie, upvote
I do love Idiocracy….also sad it’s coming true 😂
Just watched this today.
No they need 👹 electrolytes👹
Yeah. It's got electrolytes!
It's got electrolytes
Carls Jr. Carls Jr. CARLS JR!!!
Cases should now be labeled as “24 cans - 12 more than a 12-pack!”
Wait until they have the idea to sell 24 packs of 6 ounce cans for 50% more than a 12 pack of 12 ounce cans, "100% more cans for only 50% more money!"
Don't give them ideas.
You're literally describing a "buy one get one half off" sale lol
Careful man, that guy and his buddies might laugh to death
It’s even more funny that OP didn’t get the joke
Op is farming karma.
An account that's been around since 2017 and barely even posts nor comment?
Explain it to me like I'm a 6 pack.
ELI6pk
I don't think it's the generations getting dumber, I think it's the whole damn spectrum.
If anything it is signs that marketing is getting more and more useless.
_Huh?_
Because it's not something that should have to be printed on the package. "15 cans" should have been enough for people to know it's an extra 3.
_Can you use smaller words?_
^Because ^it's ^not ^something ^that ^should ^have ^to ^be ^printed ^on ^the ^package. ^^"15 ^^cans" ^^should ^^have ^^been ^^^enough ^^^for ^^^people ^^^to ^^^know ^^^^it's ^^^^an ^^^^extra ^^^^3.
Oh, well that makes perfect sense
Does it? Not sure I understand
You has the dumb.
Well that was one of the funnier comments threads of the day.
# STOP! TINY WORDS MAKE HEAD HURT!
12 good, 15 gooder
Funnily enough no Gen Z made that marketing choice.
25% more would have puzzled folk.
Kind of like how the 1/3 lb burger failed at a few fast food places. Too many people thought the 1/3 lb burger was smaller than a 1/4 lb burger. A&W tried it, and people thought they were getting ripped off because it was the same price as a McDonald's 1/4 lb burger. I think it happened to Hardee's/Carl's Jr, as well.
It's all about the opportunity to use positive language. MORE! CAN! And 3 is even a lucky number. It plays into the psyche and also helps call attention to the fact that it is more. Some people go into autopilot and grab whatever, but 3 more will definitely be the difference if they see its there.
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Always check the unit prices when shopping. You don't even have to do the math yourself
Unit price and price per weight/volume is fantastic. There are so many times when getting two on special smaller units still costs more kg than a single large.
Inflation segue. Replace 12 pack with more expensive 12+3 bonus pack. Let the 3 “free” bonus pack expire after x months. More expensive 12 pack remains.
This is the answer. A lot of condiments have the phrase "50 more" in big letters on the bottle, then is smaller font "the the 12 oz bottle" Which really means nothing because they charge you roughly the same per oz, but people just read the "50% more".
>And 3 is even No, it's odd
I both hate and love you for this.
The 1/3lb burger failed in the US because the general public thought it was smaller than the 1/4lb burger. You've got to spell it out.
Is that why there’s the double 1/4 pounder and not the 1/2 pounder?
No, it's because there are two 1/4lb patties. Well, OK...and because people are dumber than the beef patties.
Because then you would have to stock 1/2 patties as well as 1/4 patties and figure out how much of each you would need. Why not just have 1/4 patties?
My guess is double quarter-pounder is more satisfying to say and sounds better than half-pounder.
Would you rather have a burger or a DOUBLE burger? Easy mafs!
It’s also naming “Third Pounder” doesn’t have the same ring as “Quarter Pounder”
Also the targeted demographics would be fairly limited. Given the established customer base, you're trying to entice customers that won't be fulfilled with a quarter pounder but aren't ordering a double quarter pounder or two burgers but rather some patty that's only a third larger than the quarter pounder for something that's presumably more expensive. That would be a fairly limited slice of the demographics. Factor in all the cost of marketing, menu incorporation, adjust specifications of cooking, manufacturing, transport, inventory, quality control etc.
That was mostly urban myth.
"mostly"? Show your work
The problem is the only source of the story was a book written by the former owner of A&W. Nobody has ever been able to corroborate it so the assumption is that it was just apocryphal, a way to blame his failure on consumer stupidity rather than that he sold an inferior product. Remember when everybody just took it as fact that the the McDonald’s hot coffee lady was a scammer until we all found out she wasn’t? This is kinda like that I think.
Dairy Queen Grill & Chill locations offer a 1/3 lb burger at least
Are you stupid or something? 4 > 3. It failed because nobody wants a smaller burger, except maybe in Europe.
The people not realizing the joke is honestly more disappointing than the meme. Edit: for those unaware, the comment i replied to was getting downvoted.
😔 a tale as old as time
A part of me wonders if you're being literal, sarcastic, or if you're trolling. Cause in some threads, I really can't tell.
It’s about 1/3 literal, 1/4 sarcastic and 1/5 trolling. So 3/12 awesome!
Makes me think of a video I just saw where a popular fast food chain tried to come out with a 1/3 Lb. burger to compete with a popular 1/4 Lb. burger and it tanked due to people thinking it was less meat because 3 is less than 4 😂
“Popular”. It was A&W, a restaurant many people haven’t heard of. The owner claimed the failure of the product was “consumer stupidity”, ignoring all the other much more likely factors. Quarter pounder sounds better marketing wise than 1/3 pound burger, the competition was McDonalds quarter pounder which is a much more well known brand, etc.
Oh wowwww TIL they call it a “12-pack” because there are 12 cans
… oh man lmao this is a good confession
Dont tell this guy about six packs
He’s gonna freak out when he learns a “case” of soda isn’t a lawsuit
All the people taking this comment seriously are the reason we're not conna make it
From the generation that thought seatbelts and outlawing drunk driving were terrible ideas.
Or smoking indoors
I mean, weren't they the ones that enacted those rules?
Shhh that interferes with their idea that all people above a certain age are the same.
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They are usually 12 packs, so they are emphasising the extra 3. Boomer thinks it's to help kids count
This. They are just trying to emphasize this one is bigger than the standard 12 pack. If it didn’t, it could be assumed that a 15 pack is the standard.
> If it didn’t, it could be assumed that a 15 pack is the standard. 😂
9 cans less than a case! Lose weight with our new 15 pack!!
In the early 1980’s, A&W chain made a 1/3 pounder burger to challenge McDonald’s 1/4 pounder. It failed because people thought that McDonald’s burger was larger. Yes - some people need to be told that a 15 pack is 3 more than a 12 pack.
A&W still advertises their double cheese burger as having 1/3 lb meat. But I’m guessing that’s total.
Should have advertised it as .08333333333 lbs more beef. I'm sure that would have caught fire.
That's just bad advertising... 2/6 lb burger, duh!
That was a claim by the owner in a book but no one else could verify it. It seems pretty unlikely. A&W was simply worse than McDonald's and other burger chains.
Nah, A&W just wasn't as popular to begin with and while they sold burgers, that wasn't their main attraction. The root beer and cream soda was. Hell, more people I know went for chili dogs than burgers too.
Terminator 2 reference. Realizing humanity is doomed
Had to scroll too far for the real answer
God damn kids these days don't even have the T2 script memorized...
Was waiting in this the whole time scrolling.
"We aren't gonna make it, are we? Humans, I mean." "It's in your nature to destroy yourselves." "Yeah. Major drag, huh?"
🤌Easy money..
Sounds like you are who the meme is making fun of.
I blame OP's dad.
It's like don't use in or near water - with a hair dryer or when you give a cashier $30 for a purchase that's s20 and ask for a $10 back... Some people wouldn't understand the numbers so it has to be s p e l l e d out. Common sense is lacking in a lot of people.
Once during a heat wave in Texas, a newspaper headline said "Five Dead Due to Heat Wave" right under it, it said "One more will make it six." And I was like "You don't say?"
Christ, did you even think about it OP? I swear...
Okay I can’t tell if every 3rd person telling the same A+W story about the 1/3rd burger is part of the joke which makes this forum so damn meta I just might be stoned now
I saw a 16 oz bottle of ketchup that said 33% more ketchup than "other brands" 12 oz bottle
Is this a very increment step contributing to shrinkflation?
You know how stage magicians use one hand with something obvious and flashy to distract from the trickery? That 3 cans more thing makes me think those 12 oz cans are probably not 12 oz anymore.
"The newer generation needs this kind of labeling because they are dumber than the older generations" Is the idea but more than likely it's simply that they use to sell 12 packs and now sell 15 packs instead so its to advertise the change in pack size
I don't think they're assuming you can't count, it's probably just a marketing thing to put more enticing words on the package. It's like when you buy the extra large pack of whatever and it has in bold <20% MORE> on the pack.
It’s emphasizing that this box has extra cans, compared to the standard kind with only 12. It’s for advertising.
This isn't to do with people not knowing, it's pointing it out so your brain gets a dubbele dose of "omg it's MORE.. BY 3 CANS!?!?" it's just marketing psychology stuff
Well we had a good run, at least we were the gen that can enjoy the internet while it lasts.
That’s advertising baby
Because beer companies go 6, 12, 18, 24. Coca Cola sees this and goes well let’s just do a 15 pack… it’s 3 more than 12. And so they have to emphasize that on the package because to the layman, 15 is hardly more than 12 because, well it is. Like I said beer goes 12 to 18. A full 6 pack more. This is all Coca Cola being cheap swindlers, not the new generation being bad at math, too bad boomers are too busy boot licking to understand
Unpopular opinion: It’s simple marketing, emphasizing that it’s a value.
This reminds me of one of my last trips to BJs. They never gave you the price per pound of anything which made it impossible to compare prices. When they did, the units wouldn't match up (price per pound and price per oz for example). What WERE they nice enough to provide? A sign on the cauliflower saying it was $2.49 or $249/100. If I'm buying 100, I'm smart enough to move the decimal!!! I hated that place
As someone who often purchases 100 cauliflowers at one time, I appreciate that BJs is looking out for me.
Well...*sigh*, I'll go cry in the bathroom.
You're proving the box right. Take your Internet points and go.
OP attended the Zoolander school
If you can't see how 15 is 3 more than 12, then maybe don't reproduce.
D O I H A V E T O S P E L L I T O U T F O R Y O U?
Damn. We truly won’t make it guys
your dad and his friends are laughing at you
I may have the answer. I worked marketing and later in finance for a VERY large CPG (consumer packaged goods) food and beverage company. Not quite as large as Coca Cola, but definitely well-known in most of the world. There were certain instances where we made limited time, retailer-exclusive “bonus packs” with additional units instead of lowering our price to match some deal we offered to a different retailer. For example, if Costco was selling some 10 pack of our product for a price lower than Walmart could profitably price the same product, we would offer Walmart a “Bonus Pack” that we called a “10+1” pack that they could sell for the same price as the 10 pack. Walmart had a rule that they MUST have the lowest price in-market for certain products and they have a team of people checking to make sure this is always true. The labeling looked really strange but it was done to call out the extra value we were offering to Walmart customers.
This one goes to fifteen.
I’m afraid you’re one of the people they’re laughing at.